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From Ice to Insights: How Qlik Powers Malmö Redhawks’ Data-Driven Strategy

Most teams do not lose because of lack of talent. They lose because of decisions. At Qlik Connect, last week, I had a great conversation with Andreas Hadelöv, Assistant General Manager and Lead Analyst at Malmö Redhawks on The Ravit Show, and what stood out was how disciplined their approach to data is. This is a team competing in Sweden’s top ice hockey league with one of the lowest budgets, so they cannot afford guesswork.

Everything they do is grounded in data, but in a very practical way. They bring together data from wearables, game events, and training into a single view using Qlik, and…

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