Latest / The Bootleg Kev Podcast / #374 - BERNER

Transcript

#374 - BERNER · The Bootleg Kev Podcast

• 0:03
  Speaker 1: All right, Man Boulet Camp podcasts all the way in
• 0:06
  Speaker 1: the Bay Area.
• 0:08
  Speaker 2: Keep out here to fuck.
• 0:09
  Speaker 1: With my got Burner Man Special Edition special edition at
• 0:13
  Speaker 1: your first of all, it's new compound you have. It
• 0:16
  Speaker 1: is a man I wish well listen, We're gonna do
• 0:19
  Speaker 1: a tour on the YouTube channels. People will be able
• 0:21
  Speaker 1: to see it. But man, this shit is crazy, dog like.
• 0:23
  Speaker 1: This is is some real like as you would like
• 0:26
  Speaker 1: to say, some real mafia shit.
• 0:28
  Speaker 2: It's life ghost shit, dog like shit.
• 0:30
  Speaker 3: We built everything you've seen today from the house on
• 0:33
  Speaker 3: the couch in the front room, pacing in the house,
• 0:35
  Speaker 3: and so you know, landlords could be a pain in
• 0:38
  Speaker 3: the ass.
• 0:39
  Speaker 2: So I wanted to wait to build something like this
• 0:41
  Speaker 2: until I was a.
• 0:42
  Speaker 3: Landlord, until I could buy the building and kind of
• 0:44
  Speaker 3: decide what I want to do. I want to do it,
• 0:46
  Speaker 3: you know, and just not have to answer anyone. I've
• 0:48
  Speaker 3: seen a lot of big businesses, even in this area,
• 0:52
  Speaker 3: being pushed out by their landlord.
• 0:54
  Speaker 2: Yeah, and that shit. I would never do that. Ever.
• 0:58
  Speaker 1: I was gonna say, like you've always had like like
• 1:01
  Speaker 1: you know, you're always diversified, to say the very least, right,
• 1:05
  Speaker 1: But in terms of like the content space.
• 1:07
  Speaker 2: You've always you know, I think back.
• 1:09
  Speaker 1: To the days where you were like going viral on
• 1:11
  Speaker 1: World Star, you know what I'm saying, like for wild
• 1:14
  Speaker 1: Things all the way to now Wh're like, you know,
• 1:18
  Speaker 1: you had a show like Burners Round Table that was dope.
• 1:21
  Speaker 2: I don't know if you're bringing that back or not.
• 1:23
  Speaker 2: Are you planning bringing them? Yeah?
• 1:24
  Speaker 3: You know, like podcasts for me is like a little tough,
• 1:27
  Speaker 3: Like it's just like it's kind of like you have
• 1:30
  Speaker 3: to be really consistent, and you've been super consistent, so
• 1:33
  Speaker 3: I give you props on that. But for me, it's
• 1:35
  Speaker 3: like I think the cookings were the hearts at not
• 1:39
  Speaker 3: for sure, Like and I really like a lot of
• 1:41
  Speaker 3: people like, you know, he's just doing a cooking show,
• 1:43
  Speaker 3: and I see a lot of people doing cooking shows
• 1:44
  Speaker 3: and doing cooking content.
• 1:45
  Speaker 2: But I grew up in a kitchen. My father had
• 1:47
  Speaker 2: a restaurant growing up. You know that that's a beast
• 1:49
  Speaker 2: of a cook. He's a good cook. And then but
• 1:52
  Speaker 2: I feel like, besides the cooking show, I think that.
• 1:55
  Speaker 3: Like we want to build like the Urban Food Network,
• 1:57
  Speaker 3: and that's what I'm trying to do over here. That's
• 1:58
  Speaker 3: why I see this building completely empty. The warehouse you
• 2:03
  Speaker 3: saw is completely empty. I'm trying to get some capital,
• 2:05
  Speaker 3: some serious partners and understand the vision to kind of
• 2:08
  Speaker 3: create like what we'd like to watch on the Food Network.
• 2:11
  Speaker 3: I mean, the Food Network is dope. We all get
• 2:14
  Speaker 3: stuck watching it for hours, but it's repetitive. It's the
• 2:16
  Speaker 3: same chefs, its sky Fieri shout out to him, and
• 2:19
  Speaker 3: it's for a certain crowd.
• 2:21
  Speaker 2: It's a certain crowd.
• 2:21
  Speaker 3: But like there's a whole world out there, like viral Instagram,
• 2:25
  Speaker 3: chefs killing it.
• 2:26
  Speaker 2: There's a whole world of like you know, just.
• 2:28
  Speaker 3: The black and brown community doing their thing, and just
• 2:30
  Speaker 3: in the food world, it's being ignored by the mainstream television.
• 2:34
  Speaker 3: So our goal is to build a network. And so
• 2:36
  Speaker 3: I said, just like podcasting is cool, but I'm in
• 2:39
  Speaker 3: the Bay one. Not many people roll through here, and too,
• 2:42
  Speaker 3: I don't really know if I want to share this
• 2:43
  Speaker 3: place with that many people. Kind of want to keep it, yeah,
• 2:46
  Speaker 3: do you have too many people coming in and out?
• 2:47
  Speaker 3: Like you said, like this is a special place. It's
• 2:50
  Speaker 3: pure right now, right, you know, I got to keep
• 2:52
  Speaker 3: a little yah, know what I mean. I'm like here,
• 2:54
  Speaker 3: but that's good with me, Like I don't want to
• 2:55
  Speaker 3: have food security out and not be able to sleep.
• 2:58
  Speaker 3: But I like it the way it is now, and
• 3:00
  Speaker 3: I think food content is pretty pure.
• 3:02
  Speaker 2: You guys gonna say with the food shit.
• 3:03
  Speaker 1: So the goal initial, like really is like to eventually
• 3:06
  Speaker 1: try to have a channel that's on TV.
• 3:10
  Speaker 3: Yeah, you know, either like a channel on TV or
• 3:14
  Speaker 3: like building my own network that consists of like a
• 3:19
  Speaker 3: food segment of things, like a like a true crime
• 3:22
  Speaker 3: series kind of you know style content, short films that
• 3:26
  Speaker 3: we debut.
• 3:27
  Speaker 2: I really want to build.
• 3:28
  Speaker 3: My own network really, yeah, And I got some good
• 3:30
  Speaker 3: things going on.
• 3:32
  Speaker 2: We spoke about I don't know the last.
• 3:34
  Speaker 3: Time I haven't scripted series, and it works a really
• 3:36
  Speaker 3: big network and it's a big budget, and I think
• 3:40
  Speaker 3: it's going to do really well.
• 3:41
  Speaker 2: And I feel like.
• 3:42
  Speaker 3: While I'm in those doors, you know me, I'm a wiggle.
• 3:45
  Speaker 3: I'm gonna get to know people. I'm gonna be able
• 3:47
  Speaker 3: to shake hands, rub shoulders with the right people. And
• 3:49
  Speaker 3: I feel like if I have a portfolio content that
• 3:52
  Speaker 3: ranges from like the food space to true crime documentaries,
• 3:57
  Speaker 3: documentary yeah too, you know, the short film that could
• 4:00
  Speaker 3: be proof of concepts for real films and maybe there's
• 4:03
  Speaker 3: like a network partnership, or maybe there's a partnership with
• 4:06
  Speaker 3: like a bigger network or something like that. So I
• 4:09
  Speaker 3: just kind of seen what fifty did, and I respect
• 4:11
  Speaker 3: the fuck out what he did, but I don't want
• 4:13
  Speaker 3: to have to rely on like networks the whole time.
• 4:15
  Speaker 3: I would rather kind of build my own portfolio in
• 4:17
  Speaker 3: the background and do a partnership with the network of
• 4:21
  Speaker 3: content that I own and produce myself.
• 4:23
  Speaker 2: I was gonna say, I think we had talked about.
• 4:25
  Speaker 1: You maybe doing a movie or something that kind of
• 4:28
  Speaker 1: covered the bitpin aspect of the Bay Yeah.
• 4:30
  Speaker 3: Actually, my partners in that the script is done. It
• 4:33
  Speaker 3: called it's called a Splash City.
• 4:35
  Speaker 2: They're coming here. They'll probably be here in like thirty mans.
• 4:38
  Speaker 3: So as soon as we're done with our interview and tour,
• 4:39
  Speaker 3: then I'm gonna sit down with them or view this script.
• 4:42
  Speaker 3: But that script's ready. There's another script ready as well,
• 4:46
  Speaker 3: so it just you know, take them on time to
• 4:49
  Speaker 3: fuck what it do.
• 4:49
  Speaker 1: Yeah, I feel like, you know, that is like one
• 4:51
  Speaker 1: of the things that like is so Bay Area specific
• 4:54
  Speaker 1: that when I talk to people like they don't know
• 4:56
  Speaker 1: even they've never even heard the word BIP and the
• 4:59
  Speaker 1: fact is that it's how.
• 5:00
  Speaker 2: They get here and they get their ship hitting.
• 5:02
  Speaker 3: I feel like it's gonna be like the New School
• 5:04
  Speaker 3: in New Jersey drive almost and it's gonna be dope
• 5:07
  Speaker 3: because no one's a really covering the Barry. And that's
• 5:10
  Speaker 3: kind of my goal. I feel like, all right, I
• 5:12
  Speaker 3: made it to a certain status. I feel like I
• 5:14
  Speaker 3: put on hard with the music as much as I could,
• 5:16
  Speaker 3: and I'm gonna still fuck with it. But I feel
• 5:18
  Speaker 3: like my ultimate goal is to kind of put the
• 5:21
  Speaker 3: Bay in my back in the sense of telling some
• 5:22
  Speaker 3: of these stories, tapping into some of this untold content,
• 5:27
  Speaker 3: like no one's ever attacked to the Bay, Like all
• 5:29
  Speaker 3: the crime films and movies are based on New York, LA, Chicago, Boston,
• 5:35
  Speaker 3: you know, like where's the barrier stories at?
• 5:38
  Speaker 2: Right? And so I.
• 5:39
  Speaker 3: Feel like I'm trying to get into a position financially
• 5:43
  Speaker 3: hands you know, just Respectilise where people will trust me
• 5:46
  Speaker 3: with those stories.
• 5:46
  Speaker 1: That'd be hard, dude, I haven't we haven't talked on
• 5:50
  Speaker 1: camera since you made the Forbes magazine. So I just
• 5:52
  Speaker 1: want to say congrats, thank you. That shit is pretty
• 5:54
  Speaker 1: gnarly to like be like, yeah, my boys, like my
• 5:57
  Speaker 1: friend is on.
• 5:58
  Speaker 2: The cover of Forbes.
• 6:00
  Speaker 3: The cool thing about that, it's like there's people that
• 6:01
  Speaker 3: are way richer than me, and there's people that built
• 6:04
  Speaker 3: way bigger businesses. But to touch that cover is like
• 6:08
  Speaker 3: every businessman, entrepreneur's dream.
• 6:10
  Speaker 2: Yeah.
• 6:11
  Speaker 3: So I have guys that worth like hundreds of millions
• 6:13
  Speaker 3: of dollars. They gave me like, oh, you did it,
• 6:15
  Speaker 3: And I'm like, bro, you did it, mother, you did it.
• 6:17
  Speaker 2: For real, you got it, got it right now? Liquid.
• 6:19
  Speaker 3: But I just think it's a it's a really cool
• 6:22
  Speaker 3: thing to come out of cancer and then touch that
• 6:24
  Speaker 3: cover and then get the Age Award and get a
• 6:27
  Speaker 3: couple other things that we got, Like it's just really
• 6:29
  Speaker 3: cool and it's just good morale for like the kind of.
• 6:33
  Speaker 2: Industry I'm in.
• 6:34
  Speaker 1: I was gonna say, how does that change your life
• 6:36
  Speaker 1: being on that cover, because I'm sure it makes people
• 6:38
  Speaker 1: look at you in a lot different Two ways.
• 6:40
  Speaker 3: Yeah, No, I mean one, people put more respect on
• 6:43
  Speaker 3: the business conversations.
• 6:44
  Speaker 2: But two, everyone thinks.
• 6:46
  Speaker 3: You just got it, got it, got it, Like they
• 6:48
  Speaker 3: just seen that word like four hundred million dollars.
• 6:52
  Speaker 2: Motherfucker.
• 6:52
  Speaker 3: You could tell me, let me get a half a meal,
• 6:55
  Speaker 3: let me get let me bo man like, manvest is
• 6:59
  Speaker 3: two mil behind my company. I know you guys's like
• 7:01
  Speaker 3: bro like yo, like this this this evaluation that they're
• 7:06
  Speaker 3: putting on me as a person, you know kind of
• 7:09
  Speaker 3: like relies on the businesses performing, executing and like you know,
• 7:13
  Speaker 3: exiting one day, right, that's what the value of my businesses.
• 7:17
  Speaker 3: And so it was kind of put a lot of
• 7:18
  Speaker 3: things in perspective. You see even the rich rapper list
• 7:21
  Speaker 3: that shit was trippy to that's just crazy because that
• 7:24
  Speaker 3: fourth or fifth I was in before crazy. And then
• 7:28
  Speaker 3: you put yourself next to rappers like yeah, Doctor dre
• 7:32
  Speaker 3: jay Z, Kanye Diddy and like people like well, man
• 7:37
  Speaker 3: Bird's not really rapper. I'm like, wait a minute, hold up,
• 7:40
  Speaker 3: I do got forty nine albums out. I've been rapping
• 7:42
  Speaker 3: since two thousand and six. People are saying, well, he
• 7:45
  Speaker 3: got other businesses, wall so that.
• 7:47
  Speaker 1: Everybody else, everybody else got, you know, at the times
• 7:50
  Speaker 1: to rock and you know roten Nation and I mean yeah,
• 7:54
  Speaker 1: all kind of different.
• 7:55
  Speaker 2: A whatever you call it, same thing.
• 7:58
  Speaker 3: It's the same exact thing, except differences in Mexican and
• 8:01
  Speaker 3: a fucking low key underdog and so it's it's cool
• 8:04
  Speaker 3: as fun to see that they recognized me on that list,
• 8:07
  Speaker 3: because that list. I always dreamed about about being on
• 8:10
  Speaker 3: a list like that, and I always said that that
• 8:13
  Speaker 3: people are overlooking what I built. And I just remember
• 8:15
  Speaker 3: one day kind of throwing a fit on Twitter, like, man,
• 8:17
  Speaker 3: I wish they would look at my ship. And so
• 8:20
  Speaker 3: when I actually was like, well, i'd beat down to audio.
• 8:22
  Speaker 3: And that's a really deep audit. They have to look
• 8:24
  Speaker 3: at everything that you have, your assets, your businesses. It's
• 8:27
  Speaker 3: like a real They can't just put that ship out
• 8:29
  Speaker 3: to make the.
• 8:29
  Speaker 1: Cash, isn't They call it not just just hip hop's health,
• 8:34
  Speaker 1: you know, wealthiest whatever, maybe.
• 8:37
  Speaker 3: Top five wealthiest, you know. So they did that and
• 8:41
  Speaker 3: yeah that ship hit.
• 8:42
  Speaker 1: So they like really like they turn over all the
• 8:45
  Speaker 1: pages and look into your ship for real, for real.
• 8:47
  Speaker 2: Yeah, they do, like a real AUDITIVI for sure. Oh wow,
• 8:50
  Speaker 2: it ain't no for gazy ass number going out here.
• 8:53
  Speaker 3: No, no, hell no, No, that's that's a real number.
• 8:56
  Speaker 3: It's a real situation. It's a real it's just all
• 8:59
  Speaker 3: around like they're not gonna they're not gonna play you
• 9:02
  Speaker 3: on that like they're not gonna play themselves. It's real
• 9:04
  Speaker 3: publications with real credible writers and just you know, they're
• 9:08
  Speaker 3: they're not playing they're not playing no games with that list.
• 9:10
  Speaker 3: That list is very strategic, it's very they do a
• 9:13
  Speaker 3: good job of due diligence.
• 9:15
  Speaker 2: You know.
• 9:15
  Speaker 3: I had to have them talk to like business managers
• 9:18
  Speaker 3: and the people that do my taxes, and yeah, that's
• 9:21
  Speaker 3: just real.
• 9:22
  Speaker 2: They're like talking to CPA and all that.
• 9:24
  Speaker 3: CPAs are looking at like properties, they're looking at the
• 9:27
  Speaker 3: actual like are you say your business sport this Like,
• 9:29
  Speaker 3: let's let'sten to the actual audit of your businesses to
• 9:32
  Speaker 3: you know, let's get it proper.
• 9:33
  Speaker 2: What what did you.
• 9:34
  Speaker 3: Raise at last time you raise? You know, like it's
• 9:37
  Speaker 3: it's real as fun.
• 9:38
  Speaker 1: It's crazy because you've obviously, you know, we've kind of
• 9:43
  Speaker 1: seen cookies go from like you know, I remember the
• 9:46
  Speaker 1: first time I smoked cookies was with two chains and
• 9:49
  Speaker 1: probably two.
• 9:50
  Speaker 2: Thousands ten shout out to ty.
• 9:53
  Speaker 1: That was around the time Yoko was getting played on
• 9:56
  Speaker 1: the radio out there when I was on the That
• 9:58
  Speaker 1: was that was around that time. And I remember you
• 10:00
  Speaker 1: be coming out the Vegas kicking with Franny and shit,
• 10:03
  Speaker 1: and I kind of had.
• 10:05
  Speaker 2: Like really got hit to you.
• 10:06
  Speaker 1: But it's just wild to see like the like, was
• 10:10
  Speaker 1: there ever a point in time, let's say in twenty
• 10:13
  Speaker 1: ten eleven, where you ever could imagine that you'd.
• 10:16
  Speaker 2: Be turning down some of the exits.
• 10:18
  Speaker 1: I'm sure you've already been offered and you'd be on
• 10:21
  Speaker 1: the cover of a publication like Forbes.
• 10:23
  Speaker 2: Did you ever see it? Nah?
• 10:24
  Speaker 3: But I always knew too, Like at the end of
• 10:26
  Speaker 3: the day, it's all about how much work you put
• 10:27
  Speaker 3: into your craft, right, like if you stayed dedicated to
• 10:30
  Speaker 3: your craft. Man, Like even last night, Dude, I got
• 10:33
  Speaker 3: home last night and I just passed the fuck out
• 10:36
  Speaker 3: hard nine pm, out like dead body.
• 10:40
  Speaker 2: My girls will goodness, Morney, do you remember how you fell? Steve?
• 10:42
  Speaker 2: I'm like, nah, Like, man, you were fucking out.
• 10:45
  Speaker 3: And just because I just work all day long, so
• 10:49
  Speaker 3: I never a pictured be in this position because I
• 10:51
  Speaker 3: was always an underdog. I felt like I always had
• 10:53
  Speaker 3: to prove myself to somebody. I always had to work
• 10:55
  Speaker 3: harder than others. But I also knew that like one
• 10:57
  Speaker 3: of my first true believers and what I do, like
• 11:00
  Speaker 3: one of my first actual investors and partners, and you know,
• 11:04
  Speaker 3: he told me, he's like, bro, Like I don't really
• 11:07
  Speaker 3: quite know where you're trying to go with the rap.
• 11:08
  Speaker 2: But I do know one thing.
• 11:09
  Speaker 3: He's like, Bro, you don't stop, and people that don't
• 11:11
  Speaker 3: stop and no queer are the ones that hit. So
• 11:13
  Speaker 3: I'm gonna stick with you. You should just stick with the pack.
• 11:16
  Speaker 3: You're good at selling pack. I want bags from you,
• 11:18
  Speaker 3: and I think that you'd be better. I've just focused
• 11:21
  Speaker 3: on selling bud But like, man, you just won't stop
• 11:23
  Speaker 3: with this rap shit, and so I have to stay
• 11:25
  Speaker 3: behind you. I'm gonna keep pushing you because that's what
• 11:28
  Speaker 3: motherfuckers like you aren't gonna lose.
• 11:30
  Speaker 2: And that's stuck with me. I'm like, you're right.
• 11:32
  Speaker 3: Even the current state of cannabis right now, like the
• 11:34
  Speaker 3: wee game is fucked up, a lot of people falling out,
• 11:37
  Speaker 3: a lot of people suing each other, a lot of
• 11:39
  Speaker 3: people hating each other, a lot of businesses going under,
• 11:42
  Speaker 3: a lot of grows failing, a lot of stores failing.
• 11:46
  Speaker 3: You know, but we're still relevant as hell. We're still
• 11:48
  Speaker 3: going because we still put that passion into it, Like
• 11:51
  Speaker 3: we still care about this shit.
• 11:52
  Speaker 2: Do you think it's awesome?
• 11:53
  Speaker 1: Because you guys have a dope business model I think too,
• 11:56
  Speaker 1: which is not necessarily dependent on any because I'm sure
• 12:00
  Speaker 1: where if people don't understand, like you guys will part
• 12:02
  Speaker 1: Like you guys have partners all over the country. Right,
• 12:04
  Speaker 1: It's not like if you see a cookie store in Detroit,
• 12:07
  Speaker 1: it's the same as.
• 12:08
  Speaker 2: The cookie store in Oklahoma.
• 12:10
  Speaker 1: Well, and I'm sure some places it is the same partnership, right,
• 12:13
  Speaker 1: But for you guys, like you guys have kind of
• 12:15
  Speaker 1: like put put together such an incredible business model on
• 12:18
  Speaker 1: the storefront side, at least where you know it's a
• 12:22
  Speaker 1: quality control situation where you obviously have to vet whoever
• 12:25
  Speaker 1: you partner with. But at the same time, it kind
• 12:28
  Speaker 1: of puts you guys in a position where you know
• 12:31
  Speaker 1: people are buying into the name and the brand because
• 12:34
  Speaker 1: the brand is so prestigious.
• 12:35
  Speaker 3: It's like it's an asset light business model. We're not
• 12:38
  Speaker 3: raising hundreds and millions of dollars, which allows me to
• 12:41
  Speaker 3: stay in control. A lot of other people that raise
• 12:43
  Speaker 3: hundreds and millions of dollars in the skin, yeah, they
• 12:46
  Speaker 3: lose all their equity. I've maintained a lot of equity
• 12:48
  Speaker 3: bro a lot. And but what it does is like
• 12:51
  Speaker 3: it does three things.
• 12:52
  Speaker 2: We're able to.
• 12:52
  Speaker 3: Say asset light, we're able to expand faster anyone else.
• 12:56
  Speaker 3: We're also able to cherry pick the best operators and
• 13:00
  Speaker 3: in each market as they open up. So you know,
• 13:03
  Speaker 3: albert Querque, New Mexico, we opened up eleven three right
• 13:06
  Speaker 3: November three. That's probably one of our best menus in
• 13:09
  Speaker 3: the whole country that we looks almost better than some
• 13:13
  Speaker 3: of the weed in California. The menu is extensive, thirty
• 13:16
  Speaker 3: genetics on the menu, store fully built out like we
• 13:19
  Speaker 3: got cherry picked those partners that were dedicated us Nirvana
• 13:22
  Speaker 3: and Arizona.
• 13:23
  Speaker 1: I'm gonna say it took you a very long time
• 13:24
  Speaker 1: to get the Arizona and that was a passionate.
• 13:27
  Speaker 3: You know, we fucked up the first time we did
• 13:30
  Speaker 3: a deal with the only players in the game, and
• 13:31
  Speaker 3: they pretty much just shelved they fucked the weaed up,
• 13:34
  Speaker 3: but they also shelved our growth. But now we found
• 13:37
  Speaker 3: some independent guys that you know, the team in Nirvana
• 13:40
  Speaker 3: that understand what this brand means. They put the quality
• 13:43
  Speaker 3: and we turned down enough badges until it was time
• 13:45
  Speaker 3: to go, like, bro, it's not hiding, it's not boom.
• 13:48
  Speaker 3: You got it and they doubt it, and they doubted
• 13:51
  Speaker 3: it even more from the opening, and so it allows
• 13:54
  Speaker 3: us to partner with the right people all around the country.
• 13:57
  Speaker 3: And a lot of people say it's like a franchise.
• 13:59
  Speaker 3: It's not like a franchise because anyone can open up McDonald's. Yeah,
• 14:03
  Speaker 3: you guys are being selective on who you're gonna let
• 14:05
  Speaker 3: We're being selective on who we're gonna fuck with. We're
• 14:08
  Speaker 3: being selected on which markets are mature enough to open up.
• 14:11
  Speaker 3: And we're also just really understanding that, like, there's nothing
• 14:14
  Speaker 3: easy about managing hundreds of partners, right, It'd be easier
• 14:19
  Speaker 3: to raise the money and to build out your shit
• 14:21
  Speaker 3: yourself in theory, because then you're the one.
• 14:23
  Speaker 2: Controlling all that.
• 14:24
  Speaker 3: There's a lot of egos, there's a lot of there's
• 14:27
  Speaker 3: a lot of politics, there's a lot of personal you know,
• 14:31
  Speaker 3: interaction you have to do when you have that many partners.
• 14:33
  Speaker 2: But I like that shit.
• 14:34
  Speaker 1: Yeah, And it also kind of removes the like bureaucracy
• 14:38
  Speaker 1: that you would have to deal with in each city
• 14:40
  Speaker 1: and market because at the end of the day, like
• 14:42
  Speaker 1: you said in the week Game, unfortunately it's full of
• 14:45
  Speaker 1: like a lot of cool people, but it's also full
• 14:48
  Speaker 1: of like on the corporate side, bro.
• 14:49
  Speaker 2: Like this trash bro.
• 14:50
  Speaker 3: Like I missed the medical days so much. You know,
• 14:54
  Speaker 3: when it was medical, it was a big risk till
• 14:56
  Speaker 3: when people were having to put their neck on the
• 14:58
  Speaker 3: line and it just was a lot more pure. As
• 15:00
  Speaker 3: soon as it went legal, A bunch of people that
• 15:03
  Speaker 3: had no business being in this business got in this business,
• 15:06
  Speaker 3: and they started getting in you know, partnerships with legacy
• 15:09
  Speaker 3: guys and kind of changing the way that they think.
• 15:11
  Speaker 3: And what's really the real goal. I mean, if you
• 15:14
  Speaker 3: look at the two things I'm truly passionate about food
• 15:17
  Speaker 3: and weed, it's there's two things that really bring people together.
• 15:22
  Speaker 3: No matter where you're from, no matter where you're at
• 15:23
  Speaker 3: in the world, you can connect over food or we right,
• 15:26
  Speaker 3: so like, I'm in it for a bigger purpose.
• 15:29
  Speaker 2: I know the brand has value.
• 15:30
  Speaker 3: I know there's going to be some money associated with this,
• 15:32
  Speaker 3: with this position later on life. But for right now,
• 15:35
  Speaker 3: it's a struggle to maintain, to stay relevant, to deal
• 15:38
  Speaker 3: with all these different partners, make sure everyone's happy, everyone
• 15:41
  Speaker 3: feels like they're getting the attention in need. But I
• 15:45
  Speaker 3: wouldn't change our business model or the situation we have
• 15:47
  Speaker 3: over anything. It's cool to connect with people all over
• 15:50
  Speaker 3: the world. And you said it not just in the country.
• 15:52
  Speaker 2: But all over the world.
• 15:53
  Speaker 3: From Thailand, we got Thailand. We're about to open up London,
• 15:58
  Speaker 3: you know, medical side of London. We're in Spain, We're
• 16:02
  Speaker 3: in Amsterdam, We're in Israel. We're selling weed in Germany
• 16:05
  Speaker 3: right now. Like it's cool to connect with people all
• 16:08
  Speaker 3: over the world over something you created.
• 16:11
  Speaker 2: From you know, the ground up in your house. It's
• 16:13
  Speaker 2: cool es, it's wild. Man.
• 16:15
  Speaker 1: You obviously went through like some public disputes with some
• 16:17
  Speaker 1: old partners that were coming out trying to sue you.
• 16:21
  Speaker 1: Did you end up getting any of that?
• 16:23
  Speaker 2: Resolve? Was the latest with that? Nah?
• 16:25
  Speaker 3: Those things take years, and those things are like mentally
• 16:28
  Speaker 3: training and financially training. But like you know, I said it,
• 16:32
  Speaker 3: and I can only talk very little on it, but
• 16:34
  Speaker 3: like I know one hundred percent that we're in the
• 16:36
  Speaker 3: right and that when everything comes to life, people will
• 16:38
  Speaker 3: be like, damn, that boy went through all that for
• 16:40
  Speaker 3: what right? And so I feel very confident where we are.
• 16:44
  Speaker 3: No one's gonna come take cookies for me. I am
• 16:47
  Speaker 3: cookies right. No one's going to remove any of the
• 16:49
  Speaker 3: partners that helped me build this along the way, And
• 16:52
  Speaker 3: I think that's part of the unfortunate thing about building
• 16:54
  Speaker 3: something big is when you build something big, people will
• 16:57
  Speaker 3: try to come take that shit. But growing up, I
• 17:00
  Speaker 3: didn't give up my lunch at school. I'm not going
• 17:02
  Speaker 3: to start doing it now. And I'm also not going
• 17:05
  Speaker 3: to jeopardize what we all build together as a community
• 17:07
  Speaker 3: because a lot of people feel attached to Cookies and
• 17:11
  Speaker 3: I mean.
• 17:11
  Speaker 2: A lot of people got tattoos.
• 17:12
  Speaker 1: There's a man in Tucson right now with your portrait
• 17:15
  Speaker 1: and the Cookies logo.
• 17:16
  Speaker 2: On his belly. Yeah, that's real, right, that's a real
• 17:19
  Speaker 2: human being. I sold my own eyes.
• 17:20
  Speaker 3: Yeah, And so the easy way out would be just
• 17:22
  Speaker 3: to bow down and take something from them and just
• 17:25
  Speaker 3: step But like, no, dude, people are fully invested in
• 17:27
  Speaker 3: this vision and this brand and what we built together.
• 17:30
  Speaker 3: It's not just my shit, it's our shit. All these
• 17:33
  Speaker 3: operators around the world, they believed in what we built together. Right,
• 17:37
  Speaker 3: So I'm fighting for it, bro, and I feel like
• 17:40
  Speaker 3: we're gonna win at the end of the day. I
• 17:41
  Speaker 3: feel like we're going to come out on top. It's
• 17:43
  Speaker 3: just going to take a lot of mental strength, It's
• 17:44
  Speaker 3: going to take a lot of capital, right right. That's
• 17:48
  Speaker 3: why I stay grinding and it's gonna just take dedication
• 17:51
  Speaker 3: and loyalty.
• 17:52
  Speaker 2: From me and my partners. That's it. Man.
• 17:54
  Speaker 1: How do you deal with coming out of getting through
• 17:57
  Speaker 1: cancer and then having to deal with just a whole
• 18:00
  Speaker 1: another hurdle. Obviously you got, you know, stuff in your
• 18:02
  Speaker 1: personal life going on as well. You know, you're you
• 18:05
  Speaker 1: it just you know, you got to have some mental
• 18:07
  Speaker 1: fortitude to really get on the other side of a
• 18:10
  Speaker 1: battle with cancer.
• 18:11
  Speaker 3: Well, the fucked up thing is that that lawsuit started
• 18:14
  Speaker 3: as soon as I got sick, so that so they
• 18:17
  Speaker 3: were both happening at the same time. Yeah, I was like, well,
• 18:20
  Speaker 3: when I found out I was sick, the kind of
• 18:21
  Speaker 3: conversations kind of happened when I was knee deep in
• 18:23
  Speaker 3: chemo and I.
• 18:24
  Speaker 2: Was really, really, really sick. It's ain't a sympathy card
• 18:27
  Speaker 2: at all.
• 18:27
  Speaker 3: It's just like, you know, people could relate to what
• 18:29
  Speaker 3: it feels like being sick and thinking you're going to
• 18:32
  Speaker 3: die and also having the threats of your business being
• 18:35
  Speaker 3: taken right like it was on purpose, hey man, wild
• 18:38
  Speaker 3: timing on their end, right, right. Maybe they didn't plant
• 18:42
  Speaker 3: it that way, but that's the way it worked out.
• 18:43
  Speaker 3: And so it was kind of tough but like it
• 18:45
  Speaker 3: really put everything in perspective for me. I'm like, well,
• 18:47
  Speaker 3: first of all, I really got to stick around, right, like,
• 18:50
  Speaker 3: I'm really not gonna have to.
• 18:51
  Speaker 2: I can't go nowhere now.
• 18:53
  Speaker 3: And it's really really made me realize like the good,
• 18:56
  Speaker 3: precious moments, like you know, with pure things outside of business.
• 19:00
  Speaker 3: And so, you know, for me, that's why the cubs
• 19:03
  Speaker 3: that Forbes cover felt good coming out of that ship.
• 19:06
  Speaker 3: It was like a band. I'm being recognized. I'm getting
• 19:08
  Speaker 3: my flowers while I'm here. That's why the Adage Award,
• 19:11
  Speaker 3: the Klio Ward, these are all big, you know, big
• 19:15
  Speaker 3: fucking globally recognized platforms that recognize what we're doing. And
• 19:18
  Speaker 3: so it just was the motivation I needed to keep fighting.
• 19:21
  Speaker 3: But cancer was really really hard on me. I have
• 19:24
  Speaker 3: major PTSD from that shit, and I'm noticing more and
• 19:27
  Speaker 3: more people getting colon cancer at a young ass age
• 19:30
  Speaker 3: and it's just scary, bro. It's just like really really
• 19:34
  Speaker 3: and like a lot of men don't go and get
• 19:35
  Speaker 3: checked for that shit, no, because the symptoms are so
• 19:39
  Speaker 3: I didn't have zero symptoms. I had early sagetree colon cancer.
• 19:42
  Speaker 3: That means another six months of letting that ride. It
• 19:45
  Speaker 3: would have took my ass out, So I probably would
• 19:48
  Speaker 3: have had a year or so. If I would have
• 19:50
  Speaker 3: waited six months or more to even get checked, I
• 19:52
  Speaker 3: probably would have had a year or two years at most.
• 19:55
  Speaker 2: The hardest thing for me.
• 19:56
  Speaker 3: Watch was like the brother, you know, a shout out
• 19:58
  Speaker 3: to his whole family, his kids and his wife. He
• 20:02
  Speaker 3: but you know, seeing the inky boys go through that
• 20:04
  Speaker 3: we found out at the same time, you know what
• 20:07
  Speaker 3: I mean. And I'm just like, damn, bro, like that
• 20:10
  Speaker 3: shit hurt and it hit hard because I'm like, damn,
• 20:12
  Speaker 3: everyone's gonna have a chance to make it through this.
• 20:15
  Speaker 3: And so I just take a lot more calmer approach
• 20:18
  Speaker 3: on life and like stress and I just I feel
• 20:21
  Speaker 3: blessed to even be here, bro. And that's why I
• 20:23
  Speaker 3: try to tell people when people get stressed out about
• 20:25
  Speaker 3: money and things that's going on. But today's world, I'm like, bro,
• 20:28
  Speaker 3: like it's just stuff with You're alive, man, Like you
• 20:30
  Speaker 3: can't you can't even downplay how big that is right now?
• 20:35
  Speaker 2: For sure?
• 20:35
  Speaker 1: Brother, that is I think that some people forget that
• 20:38
  Speaker 1: what was the like what made you get tested for it?
• 20:42
  Speaker 2: Was it just like a.
• 20:43
  Speaker 1: Normal run of the male doctor's visit, nah, because I
• 20:47
  Speaker 1: was with the doctor already that wouldn't even have ever
• 20:50
  Speaker 1: looked for that.
• 20:50
  Speaker 3: It was like some weird, like universal gut feeling I
• 20:55
  Speaker 3: just had. I just woke up one day, was looking
• 20:57
  Speaker 3: at my window. I'm like, damn, I actually got a
• 20:59
  Speaker 3: good life here. Things are going good. I'm successful. I
• 21:03
  Speaker 3: feel like Cookies is going to be something incredible that's
• 21:06
  Speaker 3: going to live forever. Like what am I actually missing
• 21:07
  Speaker 3: in life? That where am I missing at?
• 21:09
  Speaker 2: I'm like.
• 21:11
  Speaker 3: Maybe health, Like I'm you know, I'm losing a little weight,
• 21:13
  Speaker 3: I'm not as big as I used to be. But
• 21:15
  Speaker 3: maybe I should like get myself a private doctor to
• 21:17
  Speaker 3: really look into what I got going on, because you know,
• 21:21
  Speaker 3: I just want to make sure I'm good. It's crazy
• 21:23
  Speaker 3: because five years before this, I had a fear of
• 21:26
  Speaker 3: having Summit cancer like my mom. I went and got
• 21:28
  Speaker 3: a kolonosk be one hundred percent clean. Wow five years.
• 21:32
  Speaker 3: So in five years, in five years that cancer developed
• 21:35
  Speaker 3: and got to early stage three.
• 21:36
  Speaker 2: And so I picked a random mass.
• 21:39
  Speaker 3: I picked a random ass day to call my partner
• 21:42
  Speaker 3: or Parker and asked them, do we know any concier doctors,
• 21:45
  Speaker 3: any private doctors that could actually care about me as
• 21:47
  Speaker 3: a human and really looking at me. And we found
• 21:50
  Speaker 3: a doctor that was not only you know, willing to
• 21:53
  Speaker 3: take me on, but he's also an investor into our business,
• 21:56
  Speaker 3: and he's the only doctor in the country that did
• 22:00
  Speaker 3: does this test, the gallery test. So when I went
• 22:04
  Speaker 3: to go see me, it's like, yo, we can run
• 22:05
  Speaker 3: you know, all your blood work and make sure it
• 22:07
  Speaker 3: could But like this new test came out two months ago,
• 22:10
  Speaker 3: I want to run on you and test for cancer
• 22:12
  Speaker 3: for fifty types of cancer student blood. I'm like, let's
• 22:14
  Speaker 3: run it. That's how you find this shit. And an
• 22:18
  Speaker 3: article came out like maybe like three weeks ago. I'm
• 22:20
  Speaker 3: kind of like one of the first people that publicly
• 22:22
  Speaker 3: took that test, found that I had cancer, addressed it,
• 22:26
  Speaker 3: and made it through the situation. So there's a big
• 22:29
  Speaker 3: debate about this test right now, and not a lot
• 22:31
  Speaker 3: of doctors want to take it on because false positives.
• 22:35
  Speaker 3: That's the craziest shit I've ever heard in my life.
• 22:38
  Speaker 3: I saw a work for me, saved me. That's why
• 22:41
  Speaker 3: I'm here right now. And I appreciate about this. Every
• 22:44
  Speaker 3: time I get a chance that that test should be available.
• 22:47
  Speaker 1: I mean, it feels like an easy test to take too,
• 22:49
  Speaker 1: Like in terms of like do you think, like, yeah,
• 22:51
  Speaker 1: it's a blood test, blood test, and I would rather
• 22:54
  Speaker 1: get a false positive and think I'm going to have
• 22:56
  Speaker 1: cancer for a week and a half until they go
• 22:57
  Speaker 1: look inside my body and then find out them.
• 23:00
  Speaker 2: Good, right then like not know anything at all.
• 23:02
  Speaker 1: Yeah, because you got doctors that are doctors are I mean, man,
• 23:07
  Speaker 1: you got good doctors. You got doctors are just getting
• 23:09
  Speaker 1: checked like teachers doctors and teachers kind of it's like
• 23:13
  Speaker 1: anything in business, doctors being a doctor's business.
• 23:16
  Speaker 3: And you know, some of the institutions like even though
• 23:19
  Speaker 3: they're good doctors, they just don't have the bandwidth. Like
• 23:21
  Speaker 3: if you're at Kaiser Permanente, you're seeing four thousand patients, right.
• 23:26
  Speaker 2: How could you actually truly keep up with one of
• 23:28
  Speaker 2: those patients?
• 23:29
  Speaker 3: Facts like, even if you're a really good person, even
• 23:32
  Speaker 3: if you don't have a hidden agender, you're not getting raid.
• 23:35
  Speaker 3: Yeah you can't. Your bandwidth is going to be done.
• 23:38
  Speaker 3: You're not gonna be able to keep track of average.
• 23:40
  Speaker 3: And so you know, for all my people out there
• 23:42
  Speaker 3: with money that got money that care about their health,
• 23:45
  Speaker 3: you know, the new flex is getting concer doctor Yeah,
• 23:50
  Speaker 3: all the rad cats out there living fast on the road,
• 23:52
  Speaker 3: not eating so well, Like, you know, fuck that Gucci belt,
• 23:57
  Speaker 3: fuck that fuck that new whip, you know, fuck that
• 24:00
  Speaker 3: new chain.
• 24:01
  Speaker 2: Motherfucker.
• 24:01
  Speaker 3: Get yourself a concier doctor and make sure you pay
• 24:03
  Speaker 3: attention to your health. That's the new flex. Really, that's
• 24:06
  Speaker 3: some real shit.
• 24:07
  Speaker 1: And so you've you've made so much money over the years,
• 24:09
  Speaker 1: what are some of the I always wonder when people
• 24:11
  Speaker 1: because I started to make like money, where I need
• 24:15
  Speaker 1: to figure.
• 24:16
  Speaker 2: Out every year how to not pay taxes.
• 24:20
  Speaker 1: What are some of the tips the tidbits you've picked
• 24:24
  Speaker 1: up in the last decade or so since you've been
• 24:27
  Speaker 1: dealing with you know, certain quantities of legal money.
• 24:30
  Speaker 2: You know.
• 24:30
  Speaker 3: The thing is, I know a lot of shit you
• 24:33
  Speaker 3: could do, but I'm just too stubborn to change my lifestyle.
• 24:36
  Speaker 2: Like you could live in Miami, you could live in Nevada,
• 24:38
  Speaker 2: you could live in places where state tax.
• 24:40
  Speaker 3: You could live in Puerto Rican pays zero tax. But like,
• 24:43
  Speaker 3: do I want to change the quality of my lifestyle
• 24:45
  Speaker 3: to save a little bit of bread after cancer?
• 24:47
  Speaker 2: Especially?
• 24:48
  Speaker 3: Hell no, Yeah, I'm just gonna pay. You know, it
• 24:51
  Speaker 3: is frustrating. You get a million dollar check, you got
• 24:53
  Speaker 3: to give over a fifty percent of that to the
• 24:55
  Speaker 3: government right up the top. Like if I got twenty
• 24:58
  Speaker 3: million dollars right now, I'm a to give over ten
• 25:00
  Speaker 3: million dollars to the.
• 25:01
  Speaker 2: Government right now for what right, But I'm not going
• 25:06
  Speaker 2: to use in those tricks now.
• 25:07
  Speaker 3: The one thing I just learned recently is that you're
• 25:09
  Speaker 3: allowed to gift up to X amount of money a year,
• 25:13
  Speaker 3: you know, without it without it being taxed, you know,
• 25:16
  Speaker 3: to someone you love. So I'm gonna start making sure
• 25:18
  Speaker 3: every year I put X amount of money as a
• 25:20
  Speaker 3: gift aside from my kid as tax free at least
• 25:23
  Speaker 3: you could have that.
• 25:25
  Speaker 2: So that's one thing I learned, you know.
• 25:27
  Speaker 3: But otherwise, like it's really all about like where you
• 25:31
  Speaker 3: live and where you reside and like things you could
• 25:33
  Speaker 3: write off. And the fucked up thing is because I'm
• 25:36
  Speaker 3: burned because I'm cookies. I get audited every year anyway,
• 25:39
  Speaker 3: so I'm sure they just find it.
• 25:41
  Speaker 1: Your has to be like super buttoned up. But you know,
• 25:44
  Speaker 1: if you get a tour bus, like your bus, that's
• 25:45
  Speaker 1: a big ass right off.
• 25:46
  Speaker 2: You know. Yeah, No, it is for the business. It is.
• 25:49
  Speaker 2: It's a good way to travel.
• 25:50
  Speaker 3: It's a good way to brand your shit too, So
• 25:52
  Speaker 3: you know, I would just say, like, look, man, just
• 25:55
  Speaker 3: pay attention to your ship. If you go out eat,
• 25:57
  Speaker 3: take pictures of your receipts. If you're paying cash. You
• 26:00
  Speaker 3: can write off a lot of things as it entertainer
• 26:02
  Speaker 3: your outfits.
• 26:03
  Speaker 2: You know, some of the things you gotta do.
• 26:05
  Speaker 1: Yeah, yeah, for sure, Yo, I gotta ask you.
• 26:11
  Speaker 2: You're a big alien guy.
• 26:12
  Speaker 1: And recently things have gotten like it feels like, for
• 26:15
  Speaker 1: whatever reason, the last like twelve to eighteen months, they
• 26:19
  Speaker 1: keep kind of just like sprinkling little like breadcrumbs, preparing
• 26:24
  Speaker 1: us for the inevitable.
• 26:26
  Speaker 2: In my opinion, you know, whether it's the.
• 26:31
  Speaker 1: That hearing with that dude who blew the you know,
• 26:34
  Speaker 1: the pretty much said that we're in possession of alien
• 26:39
  Speaker 1: aircraft or whatever the hell. And then there's the Mexican
• 26:43
  Speaker 1: to look. I don't know, I don't know how legit
• 26:46
  Speaker 1: that one was. I believe that shit.
• 26:49
  Speaker 2: I believe it too. I believe it.
• 26:51
  Speaker 1: I mean, look, if you go back, like maybe seven
• 26:52
  Speaker 1: or eight years ago, there was that guy who was
• 26:54
  Speaker 1: in the Canadian Parliament talking about it. But yeah, man,
• 26:58
  Speaker 1: like this shit is crazy, Like we used to all
• 27:00
  Speaker 1: the Mexican aliens, like what were your thoughts? Because they
• 27:02
  Speaker 1: really bowled them out like an official Mexican government.
• 27:06
  Speaker 3: Like, now that shit's official. Here's the problem with the world.
• 27:09
  Speaker 3: We've been lied to and fucked with us for so
• 27:11
  Speaker 3: long that every single time someone posted something, it's just
• 27:14
  Speaker 3: memes and and people.
• 27:16
  Speaker 2: Just social media jokes, and that's what they want.
• 27:20
  Speaker 3: They don't want us to think, like, you know, there's
• 27:22
  Speaker 3: a there's a bigger purpose out there. There's something that
• 27:24
  Speaker 3: we totally don't even know about. There's not there's something
• 27:27
  Speaker 3: that maybe higher people in our civilization actually communicate with
• 27:32
  Speaker 3: and get game from.
• 27:33
  Speaker 2: If you look how fast the world grew.
• 27:35
  Speaker 3: It went from fucking riding horses to whips and iPhones
• 27:38
  Speaker 3: and shit for in a small amount of time.
• 27:40
  Speaker 2: That's coming from somewhere.
• 27:41
  Speaker 3: Some geniuses just wake up, like I can fucking make
• 27:44
  Speaker 3: it till we can bomb them. Now we're getting gained
• 27:47
  Speaker 3: from somewhere, right, And so I believe that shit. I
• 27:50
  Speaker 3: also believe that they're never going to tell us what's real.
• 27:53
  Speaker 3: They're probably just trying to prepare us for some kind
• 27:55
  Speaker 3: of bullshit agenda. But there's a lot of truth in
• 27:58
  Speaker 3: some of that bullshit as well. So I if it's
• 28:01
  Speaker 3: me talking, I know there's a bigger purpose out here.
• 28:04
  Speaker 3: The gut feeling I got that day to go find
• 28:07
  Speaker 3: a conc here doctor Brom.
• 28:08
  Speaker 2: What the fuck?
• 28:09
  Speaker 3: Like that was bigger than just like me thinking that
• 28:12
  Speaker 3: I should get a private doctor. There's no reason why
• 28:14
  Speaker 3: on that day I even felt that in here, in
• 28:16
  Speaker 3: your gut, your second brain, right. I've been watching like
• 28:20
  Speaker 3: a lot of near death experience stuff because obviously I
• 28:23
  Speaker 3: had a near death experience in my opinion, I didn't
• 28:25
  Speaker 3: just die and wake up, but like I came close
• 28:27
  Speaker 3: to it.
• 28:28
  Speaker 2: So in watching all that stuff, I just.
• 28:30
  Speaker 3: Understand there's bigger purpose as as conscious as like the
• 28:34
  Speaker 3: universe goes.
• 28:35
  Speaker 2: And so I believe that little alien was real.
• 28:39
  Speaker 3: I believe that Mexico was the first one is actually
• 28:41
  Speaker 3: so something they've been holding. I feel like all these
• 28:44
  Speaker 3: civilizations are uncovering, like and and you know in the
• 28:48
  Speaker 3: Jungles and ship, all these different pyramids were seeking man
• 28:51
  Speaker 3: and no humans built that shit.
• 28:52
  Speaker 2: Bro fuck out of here, bro. Yeah, it's crazy.
• 28:55
  Speaker 1: Like it's crazy too that like some of them are
• 28:57
  Speaker 1: so they match up other pyramids that are so.
• 29:00
  Speaker 2: Far apart, well, they align with the stars perfectly.
• 29:03
  Speaker 3: They're all like in strategic guys, you know places in
• 29:07
  Speaker 3: the world that like will line up with like the
• 29:09
  Speaker 3: universe perfectly.
• 29:10
  Speaker 2: And I mean whatever. Also, I know.
• 29:13
  Speaker 3: That humans have dumbed down hard since back in the day.
• 29:15
  Speaker 3: It's like and that's what they want. Like, they put
• 29:19
  Speaker 3: so much bullshit in propaganda, and they've created the word
• 29:22
  Speaker 3: like conspiracy theories and all that stuff so that way
• 29:26
  Speaker 3: that things that are real, Like look at all the
• 29:28
  Speaker 3: people in my seeing UFOs back in the days, it
• 29:30
  Speaker 3: made them seem like fucking looney bins, dude.
• 29:32
  Speaker 2: For sure.
• 29:32
  Speaker 1: I mean I think they're like just like if you
• 29:34
  Speaker 1: were to go back twenty years and if some of
• 29:36
  Speaker 1: this news would have broke, how big of a deal
• 29:38
  Speaker 1: it would.
• 29:39
  Speaker 2: Be compared to now.
• 29:40
  Speaker 1: And now it's like no one cares because no one
• 29:42
  Speaker 1: gives a fucking whatever bullshit.
• 29:45
  Speaker 3: They're worried about like how to make the next dollar,
• 29:47
  Speaker 3: who's bitch cheese on who? Or fucking what Kim Kardashian
• 29:50
  Speaker 3: is doing. Yeah, they're worried about some shit that's like, Yo,
• 29:54
  Speaker 3: my man, they just showed an alien from.
• 29:56
  Speaker 2: A thousand aliens.
• 29:57
  Speaker 3: There's a thousand years ago proofs were not alone a
• 30:00
  Speaker 3: little motherfucker look real.
• 30:01
  Speaker 2: As fucked and like they're happy seeing them comments right now.
• 30:05
  Speaker 1: The thing is is, like I think once people really
• 30:07
  Speaker 1: like have to realize, there'll be a moment where they
• 30:10
  Speaker 1: have to really like be like, oh, it kind of
• 30:13
  Speaker 1: like it, you know, for me, I know it's gonna
• 30:16
  Speaker 1: make a lot of people who grew up super religious,
• 30:19
  Speaker 1: who grew up believing certain things. It's gonna kind of
• 30:21
  Speaker 1: poke a lot of random holes in the dude. Besides
• 30:24
  Speaker 1: on that, have you ever seen Judah in the Black Onside?
• 30:26
  Speaker 2: Yeah?
• 30:27
  Speaker 3: All right, Like, look how the government did them? Bro,
• 30:29
  Speaker 3: Look how they did the panthers? Right, Like, Bro, they
• 30:32
  Speaker 3: will do things to fuck you off, right, Like, I'm
• 30:35
  Speaker 3: not gonna say no names. I don't want to know
• 30:36
  Speaker 3: smoke with nobody. But I think there's people in our
• 30:39
  Speaker 3: in our culture right now that cause a lot of
• 30:42
  Speaker 3: trouble on the end, on the internet and with other celebrities.
• 30:45
  Speaker 3: I believe they're working for the CIA. That's that's my
• 30:48
  Speaker 3: honest being. I'm like, Yo, there's no way this guy
• 30:51
  Speaker 3: is constantly trying to tempt people and throw people out
• 30:53
  Speaker 3: their game and get them to say or do other
• 30:55
  Speaker 3: things that might put them in jail. It's been their
• 30:58
  Speaker 3: agenda against minorities for a long time.
• 31:00
  Speaker 2: Yeah, it's crazy.
• 31:01
  Speaker 1: I think like there is some sort of like and
• 31:03
  Speaker 1: like you said, that word conspiracy theorist has gotten. It's
• 31:08
  Speaker 1: gotten to the point where like you can't question anything
• 31:12
  Speaker 1: without being called crazy.
• 31:13
  Speaker 2: Do that have fact checkers doom? Well?
• 31:15
  Speaker 1: And to me, it's like, you know, I remember when
• 31:20
  Speaker 1: conspiracy theories were like.
• 31:23
  Speaker 2: Nine to eleven and you'd be like, oh, you know,
• 31:25
  Speaker 2: let me look into this.
• 31:26
  Speaker 1: But now it's like if you question anything, they put
• 31:31
  Speaker 1: you in that box. Like I look at you know,
• 31:34
  Speaker 1: RFK Junior, who's somebody who I think it's dope. You know,
• 31:38
  Speaker 1: I've watched his interviews and I don't think he's said
• 31:40
  Speaker 1: anything crazy, you know what I mean. I just think
• 31:42
  Speaker 1: he's just a curious dude who's wants to question shit.
• 31:44
  Speaker 1: But they are so they just put him in that box.
• 31:48
  Speaker 1: And then people who don't do the work or the
• 31:52
  Speaker 1: like my mom, Like I told my mom, I was like, hey,
• 31:54
  Speaker 1: I fuck with RFK, and she.
• 31:55
  Speaker 2: Was like, he's a fucking kook, he's crazy. And I
• 31:59
  Speaker 2: was like, have you ever heard him speak like.
• 32:01
  Speaker 3: He's asking he's at least addressing the real world issues. Yeah,
• 32:05
  Speaker 3: he's addressing the fact that like multiple corporations really run everything.
• 32:09
  Speaker 2: Which is crazy.
• 32:10
  Speaker 1: That's a concern which should be the number one thing
• 32:14
  Speaker 1: everyone should be worried about.
• 32:15
  Speaker 2: That's a concern. Monopoly sucks. Yeah, the Guard, the Black Rock,
• 32:18
  Speaker 2: and State Street.
• 32:19
  Speaker 1: Are like kind of running your entire life and no
• 32:23
  Speaker 1: one's talking about it. But but but that also might
• 32:25
  Speaker 1: be the reason why he's he's getting boxed out, you know.
• 32:28
  Speaker 3: I mean, he's the only presidential candidate that doesn't have
• 32:31
  Speaker 3: secret service at his disposal.
• 32:33
  Speaker 2: And someone trying to just run a bom. Yeah. So
• 32:36
  Speaker 2: you know, the world is full of hidden agendas.
• 32:39
  Speaker 3: The more older you get, more money, you touch some
• 32:43
  Speaker 3: more bull should you deal with like this, Shaw, I'm
• 32:45
  Speaker 3: jahn with with these lawsuits and powerful groups and big
• 32:48
  Speaker 3: money guys. You realize that, Yo, this shit's real dog
• 32:51
  Speaker 3: Like it's different. Like it's different, It's definitely different. You
• 32:55
  Speaker 3: mentioned having forty nine albums. I always say this.
• 32:59
  Speaker 1: When we talk about just consistency as an MC, as
• 33:03
  Speaker 1: a rapper, as an artist.
• 33:05
  Speaker 2: I feel like you're one of the most consistent guys
• 33:07
  Speaker 2: in the game.
• 33:07
  Speaker 1: You've always been extremely I mean no matter what was
• 33:10
  Speaker 1: going on in your life, you always have the time
• 33:13
  Speaker 1: to you know, hone in and create and make an album,
• 33:16
  Speaker 1: more collabor with an artists to make a project for you.
• 33:21
  Speaker 2: Like you know, obviously it's a passion thing.
• 33:24
  Speaker 1: But like for whatever reason, is it's still bother you
• 33:27
  Speaker 1: that maybe you don't get the acknowledgement or the accolades
• 33:31
  Speaker 1: or the.
• 33:32
  Speaker 2: Flowers as a rapper that you do for all the
• 33:34
  Speaker 2: other shit.
• 33:35
  Speaker 3: Nah, because I knew if I put one hundred percent
• 33:38
  Speaker 3: energy behind music, it'd probably be a lot bigger, right.
• 33:40
  Speaker 3: And I argue with my DJ, you know tep on
• 33:43
  Speaker 3: this too, about changing our setup and trying new things.
• 33:47
  Speaker 3: I just told my I said, bro, it's a bandwidth issue
• 33:49
  Speaker 3: at this point. Like I'm running cookies, clothing. I'm running
• 33:51
  Speaker 3: cookies and we business. I'm running vibes, papers, I'm running
• 33:55
  Speaker 3: you know, this compound and our media as you know
• 33:57
  Speaker 3: company that we're trying to build, and I have so
• 34:00
  Speaker 3: much time for music. I told the music is my therapy, bro,
• 34:02
  Speaker 3: Like I don't really look at like it's my business.
• 34:05
  Speaker 3: If I treat it more like a business, I probably
• 34:07
  Speaker 3: make way more money, I probably get way more respect.
• 34:09
  Speaker 3: I've had people like to chains to be like, bro,
• 34:11
  Speaker 3: like why don't you be like our like Mexican version
• 34:16
  Speaker 3: of Rick Bross, Like you got that talk, you got
• 34:18
  Speaker 3: that respect, Like people fuck with you, but you're not
• 34:20
  Speaker 3: putting enough respect on like your image and the way.
• 34:23
  Speaker 3: I'm like, Bro, I'm just a real dude. Bro, I
• 34:25
  Speaker 3: don't really be tripping off, like really trying to build
• 34:28
  Speaker 3: myself as this big old facade. Yeah, like like you're
• 34:31
  Speaker 3: not a character. No, I just feel like music is
• 34:34
  Speaker 3: a good it's a good therapy for me. It's a
• 34:36
  Speaker 3: challenge for me to still to try and stay relevant
• 34:38
  Speaker 3: after all this time. It's a it's a way for me,
• 34:41
  Speaker 3: like to be creative outside of like all this other stuff.
• 34:44
  Speaker 3: I have fun doing it, but I don't treat like
• 34:46
  Speaker 3: my number one priority. I feel like if I did,
• 34:48
  Speaker 3: I could be like a French Montana or something like that. Right,
• 34:50
  Speaker 3: Like I could be looked at as like a bigger artist, right,
• 34:54
  Speaker 3: I could wear jewelry every day and glasses and be
• 34:56
  Speaker 3: fitted up. But like, I'm comfortable in this rest shit
• 34:58
  Speaker 3: right now. I'm rich, motherfucker. I don't need to show it, right,
• 35:02
  Speaker 3: Like for what, Like my new flex is not the flex.
• 35:06
  Speaker 3: I got a pair of earrings on, but I'm not
• 35:07
  Speaker 3: worrying my you know, twenty different rings. I'm not wearing
• 35:10
  Speaker 3: big old chains or I'm not really worried about my
• 35:13
  Speaker 3: outfit so much. I don't give a fuck. All the
• 35:15
  Speaker 3: billionaires I meet look like fucking bumps. They pull up
• 35:19
  Speaker 3: looking real humble, and some dress down that shit. And
• 35:22
  Speaker 3: that's how that's what I want to be like at
• 35:24
  Speaker 3: this point. Like, bro, if you've seen the whip I'm
• 35:26
  Speaker 3: driving in right now, I gave the mayback truck back.
• 35:28
  Speaker 3: I'm like, bro, fuck all this flashy shit.
• 35:30
  Speaker 2: I got it.
• 35:31
  Speaker 3: There's the world knows I got it, so why even
• 35:34
  Speaker 3: try to prove it anymore?
• 35:35
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• 38:46
  Speaker 1: Now, I feel you I'm on that safe shit when
• 38:48
  Speaker 1: I mean, obviously I'm much lower over lower level, but.
• 38:51
  Speaker 2: Like, yeah, I'm not.
• 38:53
  Speaker 1: You know, I have ow a nightclub now and Scott's
• 38:55
  Speaker 1: still you bet you were there. But my partners man,
• 38:57
  Speaker 1: they love the beamers and they.
• 38:59
  Speaker 3: Get that's just oh I feel like that's just you're
• 39:02
  Speaker 3: just rubbing that shit in people's faces.
• 39:04
  Speaker 2: Care Yeah, I don't care. My wife is a nice whip.
• 39:07
  Speaker 1: I drive my car that I don't mind driving to
• 39:11
  Speaker 1: the band and putting miles on, and you know, my
• 39:14
  Speaker 1: wife is sitting nice.
• 39:15
  Speaker 3: And I feel like I feel like right now we
• 39:18
  Speaker 3: learn a lot like recipes to P and B bro
• 39:20
  Speaker 3: like and recipes, so all these other situations, all these
• 39:22
  Speaker 3: other people that are losing their lives, But like, I
• 39:24
  Speaker 3: feel like, right now, the world's in the most fucked
• 39:27
  Speaker 3: up position we've seen it in our generation. Besides two
• 39:30
  Speaker 3: thousand and eight, people are broke, people are hurting.
• 39:33
  Speaker 1: It feels it does feel though the energy is not
• 39:35
  Speaker 1: the same in terms of like literal loss that's happening
• 39:38
  Speaker 1: in a wait, but it feels almost like like you
• 39:42
  Speaker 1: could feel it.
• 39:43
  Speaker 3: The amount of calls to get every day for people
• 39:45
  Speaker 3: trying to get money or trying to figure out ways
• 39:47
  Speaker 3: to make money, or people feeling the loss of motion
• 39:50
  Speaker 3: is crazy. And so I don't want to be the
• 39:52
  Speaker 3: one to be rubbing no shit in people's faces right now.
• 39:55
  Speaker 3: Rather just stay okey, do my thing. But as far
• 39:58
  Speaker 3: as music goes, I'm gonna keep trying like I'm gonna
• 40:01
  Speaker 3: keep doing my thing, having fun with it. I know,
• 40:02
  Speaker 3: me and O Jeezi are locked in for next month
• 40:04
  Speaker 3: to knock out a EP, which will be dope.
• 40:07
  Speaker 2: Brings some good young energy around for sure. You know
• 40:10
  Speaker 2: you let him use the bus before.
• 40:11
  Speaker 3: Yeah, that's my little bro right and and I think
• 40:14
  Speaker 3: he's super dope. And I'm like, let me get next
• 40:16
  Speaker 3: to O Gz and just kind of soak up some
• 40:18
  Speaker 3: of the energy real quick. I already got the beats
• 40:20
  Speaker 3: picked out, you know. Rory called the other days like, Bro, like,
• 40:22
  Speaker 3: do we need some man? They pick beats I'm like, bro, Bro,
• 40:25
  Speaker 3: you are great. You are there's one thing you do well.
• 40:27
  Speaker 3: You picked fucking.
• 40:28
  Speaker 2: Beats man for me and no JEZ project. I got
• 40:30
  Speaker 2: some ship. You are great.
• 40:32
  Speaker 3: You're great an r Yeah, that's why I told Roy. Yes,
• 40:34
  Speaker 3: I said, Bro, I don't like to say this too often, but.
• 40:37
  Speaker 1: I got us that record you dropped, one of my
• 40:40
  Speaker 1: favorite records you dropped recently.
• 40:42
  Speaker 2: It was you, Conway Jayda. Who else was on that record?
• 40:46
  Speaker 3: It was me, Conway, Mazi Mazi uh styles P.
• 40:52
  Speaker 2: No, it wasn't Jaya styles and styles P And that
• 40:55
  Speaker 2: shit was crazy.
• 40:56
  Speaker 3: Yeah, sh it was hard, but I got the me
• 40:58
  Speaker 3: and O g Z project lined up. I got me
• 41:00
  Speaker 3: and Larry June want to do another one, but I wanted.
• 41:03
  Speaker 3: I told them I want to take the time and
• 41:04
  Speaker 3: have all live music being placed and we could performing
• 41:07
  Speaker 3: that ship with the band Me and Mazzi got another
• 41:10
  Speaker 3: one coming. I already got individuals too. Yeah, I already
• 41:12
  Speaker 3: got the beats picked. Me and Bureau, got a full
• 41:15
  Speaker 3: album already done, produced by Scott Storch. I just need
• 41:17
  Speaker 3: to find the time to like added like two more hooks,
• 41:20
  Speaker 3: maybe like three features.
• 41:22
  Speaker 2: You would be real.
• 41:22
  Speaker 1: Haven't done anything for a while, I mean at least
• 41:25
  Speaker 1: what it's been like six seven.
• 41:26
  Speaker 2: Years, no four now Lost Meadows was the last that
• 41:31
  Speaker 2: was a great album.
• 41:32
  Speaker 3: Just happened during COVID and we've got you know, yeah
• 41:36
  Speaker 3: we got discouraged because the album was so good. But
• 41:39
  Speaker 3: then for COVID, we just got fucked on the promo
• 41:41
  Speaker 3: for it. But yeah, man, I got me and o
• 41:44
  Speaker 3: g Zy, I got me, and Mazi got me, and
• 41:46
  Speaker 3: Larry June, I got me, and be real, I'm gonna
• 41:48
  Speaker 3: bring one back with my brother and Pacino, you know,
• 41:51
  Speaker 3: for old school purposes, just old school mob sound. But
• 41:55
  Speaker 3: I'm going all group projects right now for a while.
• 41:57
  Speaker 3: I feel like I've done a good amount of solos.
• 41:59
  Speaker 3: I'm just let me just go group projects and just
• 42:01
  Speaker 3: bring different energies out.
• 42:03
  Speaker 1: Have you had the opportunity to tap in or meet
• 42:06
  Speaker 1: or at least check out Mexican Ot?
• 42:08
  Speaker 3: Yeah, I mean I was supposed to be involved in
• 42:12
  Speaker 3: this project. Something fell through the cracks. But I got
• 42:14
  Speaker 3: a call by like, you know, potentially helping the A
• 42:17
  Speaker 3: and R hist project and like sitting with him and
• 42:20
  Speaker 3: helping pick beasts and come up with just like features
• 42:22
  Speaker 3: and things like that because someone else recognized Chinese ships,
• 42:24
  Speaker 3: recognized the talent for the year, but something got lost
• 42:28
  Speaker 3: in communication.
• 42:29
  Speaker 2: But he's a good kid.
• 42:31
  Speaker 3: I still want the opportunity though, because I feel like
• 42:33
  Speaker 3: he's a Doe Baz artist. He has a lot of potential.
• 42:35
  Speaker 3: He's blowing the fuck up, and I feel like, you know, shit,
• 42:39
  Speaker 3: if I just sat with him for one album, I like,
• 42:41
  Speaker 3: I'll bring on some shit. He don't even know what
• 42:43
  Speaker 3: he got yet. And I feel like he's got a
• 42:45
  Speaker 3: good sound, he's got a good look, he's got like
• 42:47
  Speaker 3: a good momentum. But shit, ot, I know the first project,
• 42:52
  Speaker 3: things slipped through the cracks. I'm running a billion dollar business.
• 42:55
  Speaker 3: It wasn't on purpose. If you hear this sit down
• 42:58
  Speaker 3: with me for one project us, I bring a whole
• 43:00
  Speaker 3: different world out for you brothers, just on some just
• 43:03
  Speaker 3: whole different vibe with the production, with the features, with
• 43:06
  Speaker 3: the rollout, like and you know, I think that.
• 43:09
  Speaker 2: Kid's got a lot of potential.
• 43:10
  Speaker 4: You know.
• 43:10
  Speaker 1: I wonder like you sitting back and kind of seeing
• 43:13
  Speaker 1: because we're talked about how like you know, for whatever reason,
• 43:15
  Speaker 1: the Bay gets overlooked when you're thinking like.
• 43:18
  Speaker 2: Stories and how you know, it gets covered.
• 43:21
  Speaker 1: I mean, I think lately, unfortunately, most of the stuff
• 43:23
  Speaker 1: we hear about the Bay and the news world like
• 43:26
  Speaker 1: nationwide is real negative. You know what I'm saying, It's
• 43:28
  Speaker 1: fucked up out here, whether it's the smashing grabs or
• 43:32
  Speaker 1: the bippin or you know, whatever the case is. For you, Like,
• 43:37
  Speaker 1: what do you think is you know, because because if
• 43:40
  Speaker 1: you go through the city, if you go into San Francisco,
• 43:43
  Speaker 1: it's a lot of different place than it wasn't five
• 43:45
  Speaker 1: years ago, four years ago, you know what I mean?
• 43:47
  Speaker 1: Like for you, what do you think is the remedy?
• 43:49
  Speaker 1: And what do you think is the cause of kind
• 43:51
  Speaker 1: of all the chaos in the.
• 43:53
  Speaker 2: Bay right now? Man, it's gonna be a touchy subject. Bro.
• 43:56
  Speaker 3: I'm just gonna be real, bro, because at the end
• 43:57
  Speaker 3: of the day, I'm not I didn't make it as
• 43:59
  Speaker 3: far to stay is about things. I think they just
• 44:01
  Speaker 3: let the city go to shit on purpose. They gentified
• 44:03
  Speaker 3: the fuck out of San Francisco. They moved all the
• 44:05
  Speaker 3: people that are from there out of there, so the actual.
• 44:08
  Speaker 2: Care and love is not really there anymore.
• 44:10
  Speaker 3: From people that grew up in neighborhoods like Hunter's Point
• 44:13
  Speaker 3: or Lakeview or the Filmore District or the Mission. They
• 44:16
  Speaker 3: just moved everyone out. They brought big tech in. Big
• 44:18
  Speaker 3: tech got spoiled, they got you know that, they start
• 44:21
  Speaker 3: turning the city into what they want to. Even the
• 44:24
  Speaker 3: neighborhood I grew up in on California and Feelmore. My
• 44:27
  Speaker 3: dad's restaurant used to be on top of our on
• 44:29
  Speaker 3: the bottom of our apartment complex, and then there'd be
• 44:31
  Speaker 3: like a movie store, there'd be a pizza shop, there'd
• 44:34
  Speaker 3: be a coffee shop, there'd be this Mexican restaurant. It's
• 44:36
  Speaker 3: all boutie clothing stores around. I was like, who the fuck,
• 44:39
  Speaker 3: what the fuck? This ain't the neighborhood no more. This
• 44:41
  Speaker 3: is something like I in techie shit and so I
• 44:44
  Speaker 3: think the biggest problem with SF is that I got
• 44:46
  Speaker 3: gentrified and they got way too liberal. Like, Bro, I
• 44:49
  Speaker 3: like how liberal the barry is. I grew up getting
• 44:51
  Speaker 3: money because of the laws of how liberal it is.
• 44:53
  Speaker 3: But Bro, they smash and grab shits some some chump
• 44:56
  Speaker 3: ass shit. Bro, And like the fact they just let
• 44:59
  Speaker 3: it ride like that, like the in fact you could
• 45:00
  Speaker 3: walk into Walgreens and just take whatever you want and.
• 45:03
  Speaker 2: Walk out and not worry about going to jail.
• 45:05
  Speaker 3: It's bullshit because at the end of the day, Bro,
• 45:07
  Speaker 3: we got kids, and I want my kids to feel
• 45:10
  Speaker 3: safe when they go do their thing in the city.
• 45:12
  Speaker 1: You like, if your daughter was eighteen nineteen, because she's
• 45:14
  Speaker 1: getting there right sixteen, you know, you would not feel comfortable.
• 45:18
  Speaker 2: With her going shopping by herself in San Francisco.
• 45:20
  Speaker 3: I send somebody with her because I know what it is.
• 45:22
  Speaker 3: I know that there's a risk for her car to
• 45:24
  Speaker 3: get broken into. I know there's a risk for someone
• 45:26
  Speaker 3: to steal someone out of her hand and just move.
• 45:28
  Speaker 3: And so this is the bear area, y'all. We grew
• 45:31
  Speaker 3: up selling packs, getting money out of the bitch. We
• 45:34
  Speaker 3: grew up, you know, doing what we had to do.
• 45:35
  Speaker 3: We're real hustlers with this home of the independent blueprint
• 45:39
  Speaker 3: for sure. Forty JT. The bigger figure. We own our
• 45:42
  Speaker 3: own masters. We were taught how to hustle from our mouthpiece.
• 45:46
  Speaker 3: I feel like that's where I am.
• 45:47
  Speaker 2: Where I am in life.
• 45:48
  Speaker 3: It is because I was bred by the real ones,
• 45:50
  Speaker 3: were real game. Bring it back to that, dude, go
• 45:53
  Speaker 3: pick up, go go get back with this shit.
• 45:55
  Speaker 2: Man.
• 45:56
  Speaker 3: Go hate to say it as a father, if a
• 45:58
  Speaker 3: teenage we go break a bitch, Go go go sell
• 46:02
  Speaker 3: a pack, Go go build an independent fucking portfolio of music.
• 46:07
  Speaker 2: Go do something dope. Man.
• 46:09
  Speaker 3: All this other shit is hell a petty It just
• 46:12
  Speaker 3: it's trash, and like, that's not what we represent. I
• 46:14
  Speaker 3: see some big players speaking out on it, some real
• 46:17
  Speaker 3: ones that did a lot of time out of the
• 46:19
  Speaker 3: Oakland area shout to little d and shouts the real ones,
• 46:22
  Speaker 3: the real players. We're players in the Bay area. We're
• 46:25
  Speaker 3: go getters, we're independent husters. We're a different breath than
• 46:28
  Speaker 3: anyone else. Just put that respect back on the area
• 46:31
  Speaker 3: because right now we look like a bunch of little
• 46:33
  Speaker 3: petty ASTs and that's not what it is.
• 46:35
  Speaker 2: You know, it's crazy.
• 46:36
  Speaker 1: I have just talk all the time, because you know,
• 46:38
  Speaker 1: I'm a fucking pretty liberal dude. You know, like I
• 46:41
  Speaker 1: voted Democrat most of my life, my whole life, me too,
• 46:46
  Speaker 1: And you know it's like it's like, at what point
• 46:50
  Speaker 1: in time, It's like, yo, what do they do?
• 46:52
  Speaker 3: I feel like they're getting too liberal, bro, They're letting
• 46:55
  Speaker 3: this ship fall and this is.
• 46:56
  Speaker 2: My belle shit, Like it's like that's coming to La
• 46:59
  Speaker 2: to first. I'm like, y'all think LA is bad right now? Yeah,
• 47:02
  Speaker 2: but let me tell you why.
• 47:03
  Speaker 3: Though I'm a preach man, I feel like they're doing
• 47:07
  Speaker 3: this shit on purpose so they can implement other laws
• 47:10
  Speaker 3: that weighs supersede any of this shes so y'all can
• 47:12
  Speaker 3: get away with some bullshit right now. Keep sucking up
• 47:15
  Speaker 3: our program, keep making us a look crazy, and they're.
• 47:17
  Speaker 2: Gonna come They're gonna come in and be like.
• 47:19
  Speaker 3: You know what, due to all this problems, we're going
• 47:21
  Speaker 3: to put in this law right here that's boom boom
• 47:23
  Speaker 3: boom boom boom running by WHOA, so everyone's to show
• 47:27
  Speaker 3: you're scan your.
• 47:28
  Speaker 2: ID before you even enter them all soon.
• 47:30
  Speaker 3: It just I feel like China is leading the way
• 47:33
  Speaker 3: for like the social credit score ship and they're leading
• 47:37
  Speaker 3: the way for like this non real lifestyle, like they're monitoring.
• 47:43
  Speaker 3: They're the real big brother right now. And I feel
• 47:45
  Speaker 3: like what they're doing in the US, especially in democratic areas,
• 47:50
  Speaker 3: is they're letting this ship fall apart on purpose so
• 47:53
  Speaker 3: they can implement bigger laws that just affect and take
• 47:56
  Speaker 3: all of our freedom away. That's just my opinion. I
• 47:59
  Speaker 3: could be high.
• 48:00
  Speaker 2: Maybe guys have been smoke a little too much fun.
• 48:03
  Speaker 1: There is something to be said about like that social
• 48:04
  Speaker 1: credit score ship, because it already kind of feels like
• 48:06
  Speaker 1: it's happening.
• 48:07
  Speaker 2: Like look, yeah, it's happening. Look at Instagram. Dog, you
• 48:10
  Speaker 2: act wrong.
• 48:11
  Speaker 3: You speak about something that I don't want you to
• 48:12
  Speaker 3: speak about. You get shadow man. They tell you we're
• 48:15
  Speaker 3: only showing your content to X. My Why who's designing
• 48:18
  Speaker 3: this ship? That's that big brother shit. That's why you
• 48:21
  Speaker 3: should join Social club.
• 48:22
  Speaker 2: Motherfucker. Sh how social Club doing? It's too tough, bro,
• 48:26
  Speaker 2: I mean bro.
• 48:27
  Speaker 3: We built out an app that allows you to upload pictures, videos,
• 48:32
  Speaker 3: text posts. You could put your whole menu if you're
• 48:35
  Speaker 3: a trapper or if you have a story, you can
• 48:37
  Speaker 3: put your whole menu of products in price for free.
• 48:41
  Speaker 3: Attached to your profile or putting audio comments and audio
• 48:44
  Speaker 3: caption right. No other platform has it, but doing we'll
• 48:48
  Speaker 3: fuck with the platform. I'm burnt out on it. I'm
• 48:51
  Speaker 3: thinking about giving up on it again. That's the one
• 48:53
  Speaker 3: basics second fare out, which is tech.
• 48:56
  Speaker 1: Because you're competing with like I mean, but think about this, though,
• 49:01
  Speaker 1: we're competing with a platform that doesn't give a fuck
• 49:04
  Speaker 1: about any of us.
• 49:04
  Speaker 2: All shit shadow band.
• 49:06
  Speaker 3: So when a Facebook tell me, yo, you got two
• 49:08
  Speaker 3: million followers, you should be at thirteen million followers. But
• 49:11
  Speaker 3: all the ways you've been in search for, all the
• 49:13
  Speaker 3: stuff that you've done, the accomplishments you've made, there's no
• 49:15
  Speaker 3: way I was stuck at one point nine million followers
• 49:17
  Speaker 3: for two years. You mean to tell me I was
• 49:19
  Speaker 3: on the cover of Forest magazine and my followers didn't
• 49:21
  Speaker 3: go up one hundred thousand at all.
• 49:23
  Speaker 2: Fuck that.
• 49:24
  Speaker 3: She's like, you should be at thirteen million at least,
• 49:26
  Speaker 3: but they're capping your growth.
• 49:27
  Speaker 1: Well, I think what it is, man, is unfortunately, like
• 49:30
  Speaker 1: everyone's gonna go where the attention is, right. So if
• 49:33
  Speaker 1: you're like a fucking business owner, you want to be
• 49:36
  Speaker 1: where everybody's at.
• 49:37
  Speaker 2: It just is what it is.
• 49:38
  Speaker 1: So it's like in the same way that like, you know,
• 49:41
  Speaker 1: like YouTube. Unfortunately, you know, there's other YouTube competitors that
• 49:45
  Speaker 1: have popped up that like Rumble and shit like that.
• 49:48
  Speaker 1: But you know, it's like if you got to if
• 49:50
  Speaker 1: you got a content channel, you kind of have to
• 49:52
  Speaker 1: depend on YouTube in a certain way because you want,
• 49:56
  Speaker 1: if you want your shit to scale for real.
• 49:58
  Speaker 2: That's where the eyes are already get people to switch
• 50:01
  Speaker 2: from Instagram.
• 50:01
  Speaker 3: I've offered other celebrities equity and social club to help
• 50:05
  Speaker 3: me build.
• 50:05
  Speaker 2: It's like, nah man, it's not gonna work. You know.
• 50:07
  Speaker 3: I'm like, bro, I put you know, over like two
• 50:11
  Speaker 3: point five million dollars in.
• 50:13
  Speaker 2: A social club toll.
• 50:13
  Speaker 3: I'm trying to give away equity to people, just help
• 50:15
  Speaker 3: me build it.
• 50:16
  Speaker 2: Like, nah man, it's not gonna work.
• 50:18
  Speaker 1: It's just tough because you're you're competing with these guys
• 50:20
  Speaker 1: in Santa Clara and the Silking Valley, you know what
• 50:22
  Speaker 1: I'm saying.
• 50:24
  Speaker 3: I mean, at some point people are gonna get sick
• 50:26
  Speaker 3: having their posts deleted, you know.
• 50:28
  Speaker 2: So I think I think.
• 50:29
  Speaker 1: What's gonna happen hopefully is once we probably becomes federally legal,
• 50:32
  Speaker 1: there will be probably like a need for like a
• 50:34
  Speaker 1: real platform like Social Club, because it's gonna be such
• 50:39
  Speaker 1: a it's gonna be It's just I feel like there's
• 50:42
  Speaker 1: there's there's.
• 50:42
  Speaker 2: Gotta be it. There's gonna be a weed platform.
• 50:45
  Speaker 3: Twenty years for well, if you sell weed, if you
• 50:47
  Speaker 3: smoke weed, if you post weed. You should know this
• 50:49
  Speaker 3: one hundred percent. Mark Zuckerberg fucking hate sweedes, not want Yeah, yeah,
• 50:55
  Speaker 3: I mean I've heard it from the top. I'm from here,
• 50:57
  Speaker 3: I live in the barrier. I know people that work
• 50:59
  Speaker 3: with the homie and so basically he just doesn't like.
• 51:02
  Speaker 2: We keeping keep wet off ig, don't want your pay.
• 51:06
  Speaker 3: Or just join Social Club and post your weed there, Like,
• 51:08
  Speaker 3: don't be a fucking pussy start up at the count.
• 51:11
  Speaker 3: If you really claim you trap or die, ship, you've
• 51:13
  Speaker 3: put your menu up for free right now on my ship.
• 51:16
  Speaker 3: Yeah you know ship fuck with me, hey man, Social Club,
• 51:20
  Speaker 3: I got a profile, will follow me on there? Now,
• 51:22
  Speaker 3: I got a profile doing really interacts on there. That's
• 51:26
  Speaker 3: I'll be honest place. It's gonna take us to build it, man,
• 51:28
  Speaker 3: because I don't even like going there and getting like
• 51:30
  Speaker 3: no response. I get like forty comments and ship, but
• 51:33
  Speaker 3: like at the end it's a good platform.
• 51:35
  Speaker 2: If we all move over there, then it's you know,
• 51:37
  Speaker 2: ship is what it is.
• 51:38
  Speaker 1: Yo, You've been so good at building brands. I just
• 51:41
  Speaker 1: saw Vibes clothing launched. I got a pack shot to
• 51:44
  Speaker 1: Helmie Luck sent me some gear. But you've just been
• 51:48
  Speaker 1: so you have a knack for brand building, and that's
• 51:51
  Speaker 1: the talent.
• 51:53
  Speaker 2: You know.
• 51:54
  Speaker 1: Cookies obviously is one of the most recognizable brands in the.
• 51:57
  Speaker 2: World at this point. It's getting bootlegg everywhere to go
• 52:02
  Speaker 2: to the santy alleys. There's so much fake cookie shit.
• 52:04
  Speaker 1: Man, fuck it, let them be cheer right right right, Yeah,
• 52:08
  Speaker 1: it's like a fucking billboard for you.
• 52:09
  Speaker 2: At the end of the day, you go to the
• 52:11
  Speaker 2: guy that whatever liquor store.
• 52:14
  Speaker 1: Shady just empty bags for sale for a dollar a piece.
• 52:17
  Speaker 1: You can get you your cookie bag and stuff whatever
• 52:19
  Speaker 1: bullshit weaed in there.
• 52:21
  Speaker 3: Shadiest fun you've seen those, right, Yeah, they even have
• 52:25
  Speaker 3: like fake grinders and fink like fucking There's been some
• 52:29
  Speaker 3: cool blue Legs Ship I've seen, but like, yeah, we
• 52:31
  Speaker 3: we're probably like one of the most number one bout
• 52:34
  Speaker 3: leg brands out there.
• 52:35
  Speaker 2: But when the weed stace, you're definitely number one.
• 52:38
  Speaker 3: Yeah, for sure, but even like on the clothing accessory side,
• 52:41
  Speaker 3: like I'll see like fake bongs and all kinds of cages.
• 52:43
  Speaker 2: But you know, at the end of day, it's like fluw, dude.
• 52:45
  Speaker 3: That makes me feel good because if people really want
• 52:47
  Speaker 3: to take their energy to kind of boot leg what
• 52:50
  Speaker 3: I'm doing, then it's like that means you're doing something.
• 52:52
  Speaker 3: If the brands are not getting bout legs something to
• 52:55
  Speaker 3: worry about it.
• 52:55
  Speaker 2: They should worry about that.
• 52:56
  Speaker 1: I was gonna ask you though, in terms of like
• 52:58
  Speaker 1: brand building, what are some of the things that like
• 53:01
  Speaker 1: you could give some game on in terms of maybe
• 53:03
  Speaker 1: if somebody is starting a new business, maybe it's a
• 53:06
  Speaker 1: coffee shop, maybe it's a pastry line, maybe it's you know,
• 53:09
  Speaker 1: what are the kind of the general things that you know,
• 53:12
  Speaker 1: would you would say are important?
• 53:14
  Speaker 3: Yeah, I'll give you guys like three and then the
• 53:16
  Speaker 3: rest you gotta buy the book.
• 53:17
  Speaker 2: I got a book on the way.
• 53:20
  Speaker 3: But pretty much like first thing, first, you got to
• 53:22
  Speaker 3: find your identity. You gotta find your logo and your identity.
• 53:25
  Speaker 3: You see, cookies got that circle ce and we got
• 53:27
  Speaker 3: to find on my hands. You want to find your script,
• 53:29
  Speaker 3: You want to find your identity. I think second thing
• 53:31
  Speaker 3: that's important is like, find a colorway that sticks out.
• 53:34
  Speaker 3: We can paint that building blue and you know what
• 53:36
  Speaker 3: it is. Even in markets where like they won't let
• 53:38
  Speaker 3: us call the building cookies, not just painted blue. You know,
• 53:41
  Speaker 3: if there's a medical market we opened up West Virginia,
• 53:44
  Speaker 3: we couldn't put no signs.
• 53:45
  Speaker 2: In there, but that bitch is blue. I know exactly
• 53:47
  Speaker 2: know what is.
• 53:48
  Speaker 3: So find your identity, find your script, find your color way.
• 53:51
  Speaker 3: And I think the third thing is like you better
• 53:53
  Speaker 3: be hands on with your shit, because if you're not
• 53:55
  Speaker 3: hands on with your shit, you're never going to actually
• 53:57
  Speaker 3: really own and understand your shit. You could pay agency
• 54:00
  Speaker 3: to build this for, you can do that for. You
• 54:02
  Speaker 3: can pay people to do marketing. But if you ain't
• 54:04
  Speaker 3: really on the ground building that shit, then it's not real.
• 54:08
  Speaker 2: That's the real shit. Most people like you said, though,
• 54:11
  Speaker 2: I feel like a lot.
• 54:11
  Speaker 1: Of people will settle for whatever shitty design to get
• 54:13
  Speaker 1: back from the graphic designer they paid the first time.
• 54:17
  Speaker 2: Even deeper.
• 54:18
  Speaker 3: Now I got hundreds of employees, and some of their
• 54:20
  Speaker 3: jobs will be like to go see quality and common
• 54:23
  Speaker 3: in quality. But like when I see something, I'll be like,
• 54:25
  Speaker 3: can you step a call with the partners from me,
• 54:26
  Speaker 3: so I can call and be like, Yo, this looks
• 54:28
  Speaker 3: really good and it burns pretty good, but I feel
• 54:31
  Speaker 3: like we can do a little better, and I feel
• 54:33
  Speaker 3: like we do abcfg that can really bring a whole
• 54:35
  Speaker 3: new product out and yeah, but I don't really know
• 54:40
  Speaker 3: like if I even have time for that, but I
• 54:42
  Speaker 3: do it, and by calling them directly, they respect the
• 54:46
  Speaker 3: fuck out of it and they're fired up that I'm
• 54:48
  Speaker 3: even paying attention to what's coming out of a random.
• 54:50
  Speaker 2: Market, right.
• 54:52
  Speaker 3: And so I just feel like when you put that
• 54:54
  Speaker 3: work in yourself, then people will respect you as as
• 54:57
  Speaker 3: that brand and you'll actually know what's going on all
• 55:00
  Speaker 3: with your brand. I could be clueless sitting in this
• 55:02
  Speaker 3: building right now, but yeah, Cookies is great.
• 55:04
  Speaker 2: Man.
• 55:05
  Speaker 3: We're fucking the biggest and the best, and yeah, fucking
• 55:07
  Speaker 3: rock on. Or it could be the way I am
• 55:09
  Speaker 3: antal about everything. Let me see it, Oh man, we
• 55:11
  Speaker 3: could change this, or this store feels good, but we
• 55:14
  Speaker 3: should do this, or like, are are they doing sales
• 55:16
  Speaker 3: every week? Are they you know, are they engaging with
• 55:18
  Speaker 3: the customer. I'm so hands on with everything from like
• 55:21
  Speaker 3: design to flower new products to launches, or products to
• 55:25
  Speaker 3: partners to you know, drama going on here there. That's
• 55:29
  Speaker 3: why the business is still what it is is because
• 55:31
  Speaker 3: I know what's up. Yeah, lose touch your shit, You're fucked.
• 55:35
  Speaker 3: That's some real shit.
• 55:37
  Speaker 1: I was gonna ask you in terms of, you know,
• 55:42
  Speaker 1: you've had a journey that we've all watched very closely,
• 55:46
  Speaker 1: but there was like a point in time where you
• 55:48
  Speaker 1: were still probably very much like one foot in, one
• 55:52
  Speaker 1: foot out on, like still being the guy sending packs
• 55:56
  Speaker 1: and trapping hard and and and and also the guy
• 55:59
  Speaker 1: trying to build a business in a career as an artist.
• 56:03
  Speaker 1: A lot of those things parallel with each other. Do
• 56:05
  Speaker 1: you remember kind of when was the first time you
• 56:10
  Speaker 1: kind of got like the peace sleep of like I'm
• 56:14
  Speaker 1: out of that life, like because at the end of
• 56:16
  Speaker 1: the day, we're still you're still in the weak game, right,
• 56:18
  Speaker 1: So it's still the weak games. You're still gonna kind
• 56:19
  Speaker 1: of be involved in certain type of around certain people
• 56:23
  Speaker 1: and shit. But in terms of just like really being like, man,
• 56:26
  Speaker 1: I got through that shit.
• 56:27
  Speaker 3: You know what I mean, Like, yeah, when it hit
• 56:29
  Speaker 3: that ten year mark, yeah, ten years right, I mean
• 56:32
  Speaker 3: I think it's statue limitations, like seven years maybe it's
• 56:35
  Speaker 3: ten years. I don't know, but after ten years, so
• 56:38
  Speaker 3: like not being fucked with for anything ident the past,
• 56:40
  Speaker 3: I felt good. I mean, we still get targeted and
• 56:43
  Speaker 3: still get profile, still get questioned and have issues with
• 56:48
  Speaker 3: banks and stuff like that, but like from the little
• 56:51
  Speaker 3: shit I did prior in the very beginning of my career. Yeah,
• 56:55
  Speaker 3: after that ten year of mark, you know, probably.
• 56:57
  Speaker 2: You're like, hey, I ain't heard about it yet. I
• 56:59
  Speaker 2: ain't gonna hear about it, you know.
• 57:01
  Speaker 3: But I just chose to walk away at the right time.
• 57:04
  Speaker 2: My mom died.
• 57:05
  Speaker 3: There's gonna be no one else that could look after
• 57:07
  Speaker 3: love my daughter the way I would or she would. Yeah,
• 57:09
  Speaker 3: and I was like, I'm out. It's it took a
• 57:12
  Speaker 3: lot of dedication. But that again, that's why I feel
• 57:14
  Speaker 3: like the brand is what it is because I put
• 57:16
  Speaker 3: it all onto that you could have one foot in
• 57:18
  Speaker 3: and one foot out, but like you're only giving that
• 57:22
  Speaker 3: one foot in half attention. Like, bro, I could be
• 57:26
  Speaker 3: the brown bag boy right now. I could send packs.
• 57:29
  Speaker 3: I could get more money for weed than anyone else
• 57:32
  Speaker 3: I could be I know everybody.
• 57:34
  Speaker 2: I could be killing it, But like, why would I
• 57:35
  Speaker 2: do that when.
• 57:36
  Speaker 3: I have cookies potentially being you know, one of the
• 57:39
  Speaker 3: biggest canvas brands in the world as far as like
• 57:41
  Speaker 3: being recognized everywhere, right, Like, why did I jeopardize that shit?
• 57:44
  Speaker 3: And it's tough, it's tempting, and I missed the brown bag,
• 57:47
  Speaker 3: and I missed hustling and whatnot, But like I just
• 57:49
  Speaker 3: hustled a different way.
• 57:50
  Speaker 1: Yeah, what would be your advice? Because we see guys
• 57:55
  Speaker 1: like jay Z popped up.
• 57:56
  Speaker 2: And had to be a brand and I don't know
• 57:57
  Speaker 2: what happened with it, because I think it's called le
• 58:00
  Speaker 2: came in.
• 58:02
  Speaker 1: But we kind of see that a version of that
• 58:04
  Speaker 1: happening a lot with artists, especially artists who don't necessarily
• 58:08
  Speaker 1: even smoke with right, what would be like, you know,
• 58:12
  Speaker 1: because because I do feel like there is a misconception
• 58:16
  Speaker 1: that if you just get it, get your own strain,
• 58:19
  Speaker 1: you know, man, you see it.
• 58:20
  Speaker 2: All the time. We don't even got to say names.
• 58:22
  Speaker 1: But there's so many rappers out here who have gone
• 58:26
  Speaker 1: in and out of just strained deals and hoard themselves
• 58:28
  Speaker 1: out to so many different guys, and they're on Instagram
• 58:32
  Speaker 1: talking to doing posts for people about boxes and you
• 58:36
  Speaker 1: see these terrible It's fucking crazy. There are these like, Yo,
• 58:41
  Speaker 1: you're getting paid by the trapper in downtown LA to
• 58:44
  Speaker 1: shout out their fucking telegram, like.
• 58:48
  Speaker 2: What are we doing here? Like? Well, the first thing first,
• 58:50
  Speaker 2: like if I if I was still sending boxes, I
• 58:53
  Speaker 2: wouldn't pay anyone to shot me out at all. That's crazy.
• 58:56
  Speaker 2: That's it's crazy. Yeah, you're snitching on yourself.
• 58:58
  Speaker 3: So that's just I see that, and I'm like what,
• 59:01
  Speaker 3: I'm like, Well, it's a commercial for them to come
• 59:04
  Speaker 3: and get you, brother.
• 59:04
  Speaker 2: Yeah.
• 59:05
  Speaker 3: So you know, it's one thing to shout out like
• 59:06
  Speaker 3: a different type of weed. Hey I'm smoking this, Like
• 59:09
  Speaker 3: that's cool, but to say, hey, my guy guarantees touchdowns
• 59:13
  Speaker 3: and boom boom BOMs.
• 59:14
  Speaker 2: You need your boxes.
• 59:15
  Speaker 1: Make sure you follow so and so bro like they
• 59:17
  Speaker 1: always touch down, trust me.
• 59:19
  Speaker 4: I know.
• 59:19
  Speaker 2: So three things.
• 59:20
  Speaker 3: One, if I was still trapping the Golden Rules, you
• 59:23
  Speaker 3: don't even talk about that shit like that, right.
• 59:26
  Speaker 2: Two, you don't know.
• 59:28
  Speaker 3: Who the fuck you're validating. You might be validating someone
• 59:32
  Speaker 3: that's got some crazy shit.
• 59:33
  Speaker 1: So one can give you twenty five hundred dollars and
• 59:35
  Speaker 1: a half a pounds a week for you stamping, who
• 59:38
  Speaker 1: knows who the fuck they are?
• 59:39
  Speaker 3: Yeah, so you know, artists find deals that are a
• 59:42
  Speaker 3: little more pure, like maybe you get paid to stamp
• 59:45
  Speaker 3: a different genetic or you get paid to.
• 59:47
  Speaker 2: Endorse some brand.
• 59:48
  Speaker 3: But like going back to a whole strained thing, like
• 59:50
  Speaker 3: a strainer is only good if you have someone that
• 59:53
  Speaker 3: can consistently grow good and could you know, help make
• 59:57
  Speaker 3: it tangible in other markets.
• 59:59
  Speaker 2: And I think but the problem is that a lot.
• 1:00:00
  Speaker 3: Of people get in the week game have one never
• 1:00:03
  Speaker 3: sold weed, two don't understand the weat industry, and three
• 1:00:07
  Speaker 3: don't really have enough patience to see it through. They
• 1:00:09
  Speaker 3: get paid a little bit of bread the biggest thing. Yeah,
• 1:00:12
  Speaker 3: they get paid a little bit of bread. They put
• 1:00:14
  Speaker 3: their brand on the shelf, they get a line for
• 1:00:16
  Speaker 3: the first drop, and then they're not following up.
• 1:00:18
  Speaker 2: And a lot of artists are so.
• 1:00:19
  Speaker 3: Fucking get seated with their Instagrams that they won't even
• 1:00:21
  Speaker 3: post the shit the way they're supposed to. They're like
• 1:00:24
  Speaker 3: want to post like pictures of their chest and their.
• 1:00:27
  Speaker 2: Their jewelry, fucking worried about their Instagram you know. Personestic Yeah,
• 1:00:33
  Speaker 2: like you're a static bro. You got a brand.
• 1:00:35
  Speaker 3: It's like, dude, like all right, So you know, I
• 1:00:37
  Speaker 3: feel like if you're going to try to get in
• 1:00:40
  Speaker 3: the we game. Understand what the week game is. First
• 1:00:42
  Speaker 3: of all, Right, like I've been smoking weed forever. I've
• 1:00:45
  Speaker 3: been in this game legally for like twenty one years already,
• 1:00:48
  Speaker 3: so I have an unfair advantage of understanding what's going to.
• 1:00:52
  Speaker 2: Work and what won't.
• 1:00:53
  Speaker 3: You know, the perfect idea of a celebrity brand that
• 1:00:56
  Speaker 3: worked is air Cup I do, and I'm gonna tell
• 1:00:58
  Speaker 3: you why it worked because one, she took her time.
• 1:01:02
  Speaker 3: I tried to approach her many years ago. She wasn't
• 1:01:04
  Speaker 3: ready yet. She took her time to learn to understand
• 1:01:07
  Speaker 3: the weed business. She took her time to understand the
• 1:01:10
  Speaker 3: weed culture, right. She took her time to wait for
• 1:01:14
  Speaker 3: a genetic that stood out, that made sense, that was different.
• 1:01:17
  Speaker 3: She told me what kind of genetics she wanted. I
• 1:01:19
  Speaker 3: told her, I said, Sis, we can give you something
• 1:01:21
  Speaker 3: that's ready already. We can start breeding and try to
• 1:01:23
  Speaker 3: find something that's that's really gonna check those boxes for you.
• 1:01:26
  Speaker 3: She said, take your time, I'm in no rush. And
• 1:01:29
  Speaker 3: so it took two years and we present her with Flour,
• 1:01:31
  Speaker 3: which is like, is a lemon Cello cross that I
• 1:01:35
  Speaker 3: really really really like?
• 1:01:36
  Speaker 2: Right? So Erica has a real genetic right.
• 1:01:40
  Speaker 3: Erica took time to understand the business, understands, you know,
• 1:01:44
  Speaker 3: the culture. She took time to develop her genetics right.
• 1:01:48
  Speaker 3: She also is hands on as fuck, and that goes
• 1:01:52
  Speaker 3: back to what we talked about earlier. She's on every
• 1:01:54
  Speaker 3: single call, every single creative call. She's a part of
• 1:01:57
  Speaker 3: the design process. She's engaged. She's part of the store drops.
• 1:02:01
  Speaker 3: She's part of like coming up with, you know, new
• 1:02:03
  Speaker 3: products and new names for products.
• 1:02:05
  Speaker 2: She actually gives a fuck.
• 1:02:07
  Speaker 3: As a matter of fact, we're supposed to go live
• 1:02:08
  Speaker 3: one day and promote one of the drops in the
• 1:02:11
  Speaker 3: new market. She said, burn it and fucked around and
• 1:02:13
  Speaker 3: he stop my live and shadow band my ass for posting.
• 1:02:16
  Speaker 2: I said, you're Erica a bad dude. She said, I know.
• 1:02:18
  Speaker 2: It ain't that a bit. It might be know what though,
• 1:02:21
  Speaker 2: you're putting in the work.
• 1:02:22
  Speaker 3: And so Erica's brand worked because she understood the purpose
• 1:02:26
  Speaker 3: of it. She understands it's a medicine actually really connects people.
• 1:02:29
  Speaker 3: She loves her, she loves her audience.
• 1:02:32
  Speaker 2: It's not a lick.
• 1:02:33
  Speaker 3: It's not a lick, but it's a lick. It's not
• 1:02:36
  Speaker 3: about money for her at all. We've never I could
• 1:02:38
  Speaker 3: be honest to say I've never discussed money with Eric
• 1:02:40
  Speaker 3: Abadu about her we business all everyone once. All we
• 1:02:44
  Speaker 3: talked about is it being great and resonating with the
• 1:02:46
  Speaker 3: people and it being everywhere that we can put it.
• 1:02:50
  Speaker 3: And that's all she cared about, right, And so her
• 1:02:52
  Speaker 3: brand's going to continue to work, right, And we have
• 1:02:54
  Speaker 3: some really cool products with her outside the flower, we
• 1:02:57
  Speaker 3: got the mushroom tea with her, we got we got
• 1:03:01
  Speaker 3: this crazy ass other flower formula that's kind of like
• 1:03:04
  Speaker 3: a I think it's like a blue lotus or something
• 1:03:06
  Speaker 3: like that that gets you feeling super trippy. She's the
• 1:03:10
  Speaker 3: truth and like she took the time and put the
• 1:03:12
  Speaker 3: respect for the culture and for her audience to educate
• 1:03:16
  Speaker 3: them on what this actually is that she's selling anyone
• 1:03:19
  Speaker 3: else doing that shit?
• 1:03:20
  Speaker 2: Did you ever anticipate the Gary Payton thing becoming such
• 1:03:22
  Speaker 2: a thing?
• 1:03:23
  Speaker 1: No where people were like wrapping about a smoking out
• 1:03:25
  Speaker 1: like Gary Payton, Like it's like was just a real
• 1:03:28
  Speaker 1: like staple.
• 1:03:28
  Speaker 2: Now it's just a bomb ass weed.
• 1:03:30
  Speaker 3: Yeah, And Gary just made it like even cooler and
• 1:03:34
  Speaker 3: you know the whole story how And that's again, it's
• 1:03:36
  Speaker 3: an organic situation he's from Oakland, right, He's from Oakland.
• 1:03:40
  Speaker 3: But like he didn't like, we didn't plan that out.
• 1:03:43
  Speaker 3: That was just like happened random and organically as fu.
• 1:03:46
  Speaker 1: Yeah, and then you see, I mean every basketball player
• 1:03:49
  Speaker 1: has got their own strain now.
• 1:03:51
  Speaker 2: Yeah, but like again when Gary, he just trusts the process.
• 1:03:55
  Speaker 1: Has like anybody, like a guy like Kevin Durant reached
• 1:03:57
  Speaker 1: out to you to try to kind of get some game,
• 1:03:58
  Speaker 1: because I do see he's trying to get to the
• 1:04:00
  Speaker 1: week game a bit.
• 1:04:01
  Speaker 3: I've chilled with Kevin hell of times. Yeah, yeah, you know,
• 1:04:05
  Speaker 3: like and I've smoked bubble Kevin. Now he's openly talking
• 1:04:08
  Speaker 3: about that, right, Yeah, he's openly talking about it because
• 1:04:11
  Speaker 3: now players can smoke.
• 1:04:12
  Speaker 2: Yeah.
• 1:04:12
  Speaker 3: I've gotten big high with Kevin Durant and I fuck
• 1:04:15
  Speaker 3: with him a lot, and we have a game plan
• 1:04:17
  Speaker 3: for something to do. It just depends whether he still
• 1:04:20
  Speaker 3: wants to do it or not. But like I've sat
• 1:04:21
  Speaker 3: with him, I've smoked with him, I've kind of presented
• 1:04:24
  Speaker 3: a plan for him, and I foke with him because
• 1:04:27
  Speaker 3: he actually really smokes big Yeah.
• 1:04:28
  Speaker 2: Yeah for Haiti gets big high.
• 1:04:30
  Speaker 4: Hey, we got to stop the interview to tell you
• 1:04:32
  Speaker 4: about our partners at odd Socks. Maybe that's right. Shout
• 1:04:34
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• 1:04:36
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• 1:04:36
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• 1:04:49
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• 1:04:51
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• 1:04:54
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• 1:04:58
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• 1:05:02
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• 1:05:55
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• 1:05:57
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• 1:05:59
  Speaker 2: Man.
• 1:05:59
  Speaker 4: Listen, I've been smoking these King palms since they've come
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• 1:07:26
  Speaker 2: Man.
• 1:07:26
  Speaker 4: I'm about to smoke up right now after this podcast.
• 1:07:29
  Speaker 4: All right, let's get back to the interview.
• 1:07:30
  Speaker 2: Big I just saw him recently and he was smoking.
• 1:07:33
  Speaker 2: It was like in public too. I was like, oh,
• 1:07:35
  Speaker 2: you know, it's a give a fuck. I'm glad of you.
• 1:07:36
  Speaker 3: Actually, that was one of the coolest people I've got
• 1:07:38
  Speaker 3: highway that I couldn't say it before, but yeah, I've
• 1:07:40
  Speaker 3: got a big.
• 1:07:41
  Speaker 2: Who's the coolest person you've gotten with? This has got
• 1:07:43
  Speaker 2: to be. I mean, you probably got on with everybody
• 1:07:45
  Speaker 2: at this point. Somebody sticks out where you're like, Wow,
• 1:07:49
  Speaker 2: I smoked with this person. That's fucking crazy.
• 1:07:51
  Speaker 3: Dude, Dude to me, still be real, dude, Like I
• 1:07:55
  Speaker 3: almost gonna be honest, like be real.
• 1:07:57
  Speaker 2: Is a guy?
• 1:07:57
  Speaker 3: Yeah, and he gets he gets really high, and like
• 1:08:00
  Speaker 3: when I see him, it's like a reunion of like,
• 1:08:02
  Speaker 3: here's the flavors I've been fucking with, here's the flavors
• 1:08:05
  Speaker 3: he's been fucking with. We're just rolling back to back
• 1:08:08
  Speaker 3: and you know, I just this childhood goal ship. It's
• 1:08:12
  Speaker 3: also like he's a legendary weed man too, you know
• 1:08:15
  Speaker 3: these years, so like my favorite person.
• 1:08:18
  Speaker 2: You know I've gotten high with this be real straight up?
• 1:08:21
  Speaker 1: Yeah, be real? Obviously tell me how because you was
• 1:08:25
  Speaker 1: this Snoop Wiz tour. Was this your biggest tour you've done,
• 1:08:28
  Speaker 1: or one of them. At least it felt like one
• 1:08:30
  Speaker 1: of the biggest. I think it was still because everyone
• 1:08:34
  Speaker 1: was canceling their tours and the tour dates.
• 1:08:37
  Speaker 3: Yeah, no one wanted to mention that the Snoop Dogg,
• 1:08:39
  Speaker 3: Whiz Khalif a two short, More and G and Burner
• 1:08:41
  Speaker 3: tour sold out in every.
• 1:08:42
  Speaker 1: Market like and in a time where nobody was selling
• 1:08:45
  Speaker 1: out shows, everybody.
• 1:08:46
  Speaker 2: Was everyone was canceling.
• 1:08:48
  Speaker 3: And the coolest thing about this tour for me was
• 1:08:50
  Speaker 3: I got the opening slot right. It was DJL shout
• 1:08:53
  Speaker 3: to DJ Drama. Drama was there, Drama was there. He
• 1:08:56
  Speaker 3: put on, but like it was DJ Drama than me
• 1:08:59
  Speaker 3: and then be worn too short with Snoop. And when
• 1:09:04
  Speaker 3: I first got offered this show, I was like, fuck,
• 1:09:06
  Speaker 3: I got the opening slot about to be fucked.
• 1:09:08
  Speaker 1: I'm like, fuck, yeah, because those opening slats of those
• 1:09:11
  Speaker 1: ampitheater shows could be they could be interesting.
• 1:09:13
  Speaker 2: Bro, I've seen it a hundred different ways too, I've
• 1:09:15
  Speaker 2: seen it.
• 1:09:16
  Speaker 3: Yeah, But the best thing about this show was that
• 1:09:18
  Speaker 3: it was never like that. That bitch was eighty five
• 1:09:20
  Speaker 3: percent full every time I went on. There's videos the
• 1:09:23
  Speaker 3: whole tour. I go on to seven pm.
• 1:09:26
  Speaker 2: That bitch is full rocking, nice grown, mature crowd getting
• 1:09:29
  Speaker 2: there early, young and grown. But they were there early
• 1:09:32
  Speaker 2: because they liked the lineup.
• 1:09:33
  Speaker 3: They didn't want to miss They don't want to miss you,
• 1:09:35
  Speaker 3: they didn't want to miss me, they didn't want to
• 1:09:37
  Speaker 3: miss Warren g. They didn't want to miss too short.
• 1:09:39
  Speaker 3: They wanted to see the whole show. And so you
• 1:09:41
  Speaker 3: know that that tour was life changing for me. I
• 1:09:45
  Speaker 3: thank Snoop so much for hand selecting that that lineup,
• 1:09:49
  Speaker 3: because he didn't hand select that lineup, and I feel
• 1:09:52
  Speaker 3: super grateful for that. I got a chance to bomb
• 1:09:54
  Speaker 3: with some of my you know, mentors and some of
• 1:09:57
  Speaker 3: the guys I grew up listening to and looking up to.
• 1:09:59
  Speaker 2: Got chance to show with the tailor game. You know,
• 1:10:01
  Speaker 2: that's family.
• 1:10:03
  Speaker 3: Me and Snoop got some deals coming out that that
• 1:10:05
  Speaker 3: tour that are pretty big. We got cookies by Cookies
• 1:10:07
  Speaker 3: coming soon under his food umbrella.
• 1:10:10
  Speaker 2: So word cookies, buy cookies.
• 1:10:13
  Speaker 3: Yeah, just snacks, good snacks like that non confused Palmart.
• 1:10:16
  Speaker 1: Baby yo for Snoop, like I feel like have you
• 1:10:22
  Speaker 1: because because when we think of weed and hip hop,
• 1:10:26
  Speaker 1: we think I think it's Snoop and then I think
• 1:10:28
  Speaker 1: it is, and I think it'd be really I think
• 1:10:29
  Speaker 1: of you. But in terms of just like the general public,
• 1:10:31
  Speaker 1: everyone thinks a Snoop dogg Right, you've done some weed
• 1:10:34
  Speaker 1: stuff with Snoop.
• 1:10:36
  Speaker 2: For whatever reason, it feels like Snoop hasn't fully.
• 1:10:41
  Speaker 1: Cracked off into space in a way that you would
• 1:10:44
  Speaker 1: expect him to.
• 1:10:45
  Speaker 2: I know you guys have done.
• 1:10:46
  Speaker 1: Stuff, but have you have you like helped Snoop out
• 1:10:51
  Speaker 1: at all in that.
• 1:10:52
  Speaker 3: In that space we launched, we launched something together, did hella? Well,
• 1:10:56
  Speaker 3: the doggy bag killed it. I mean when we dropped
• 1:10:59
  Speaker 3: it and in LA the lines are down the block.
• 1:11:02
  Speaker 2: We dropped it. In other markets, people loved it, was
• 1:11:04
  Speaker 2: a good genetic.
• 1:11:05
  Speaker 3: But I think the thing with Snoop is that he's
• 1:11:07
  Speaker 3: way bigger than just focusing on a weed brand. He's
• 1:11:10
  Speaker 3: he's an international fucking icon. It's crazy.
• 1:11:14
  Speaker 1: I think he's I mean, always tells the people he's
• 1:11:16
  Speaker 1: the most famous rapper in the world.
• 1:11:17
  Speaker 2: I think he's like famous people.
• 1:11:20
  Speaker 3: He's like the closest like and I say this this
• 1:11:23
  Speaker 3: may be a weird say he's like the closest guy
• 1:11:25
  Speaker 3: to Michael Jackson out there, Like he's knowing like Michael,
• 1:11:28
  Speaker 3: everyone knows who snooped dogs everybody. I don't care where
• 1:11:31
  Speaker 3: you go, you know who the dog is. You know
• 1:11:34
  Speaker 3: who the dog is. So I think that the dog.
• 1:11:37
  Speaker 3: I think that Soup loves weed. He's a fan of weed.
• 1:11:40
  Speaker 3: He loves smoke good weed. I've gotten high with him
• 1:11:42
  Speaker 3: for years. He's a multiple brands. I think that he's
• 1:11:46
  Speaker 3: just so much bigger than trying to focus on a
• 1:11:47
  Speaker 3: weed brand. He's focused on like the food category now
• 1:11:51
  Speaker 3: with the ice cream and the cereal. Like, I think
• 1:11:53
  Speaker 3: he's focused on just like bigger plays that he didn't
• 1:11:56
  Speaker 3: really think he'd be able to do. You know when
• 1:11:58
  Speaker 3: he was younger, Snoop and I think that Walmart, Yeah,
• 1:12:01
  Speaker 3: like that. Yeah, I mean he's not only getting the Walmart,
• 1:12:03
  Speaker 3: he's opening the doors for other people, Like he didn't
• 1:12:05
  Speaker 3: have to open that door for me. That's why I
• 1:12:06
  Speaker 3: bought him the Rolex at the last day of the tour,
• 1:12:09
  Speaker 3: because I was like, you know, I don't even know
• 1:12:11
  Speaker 3: if he'll ever wear this watch, but like, I'm so
• 1:12:13
  Speaker 3: grateful that he opened up the door for me to
• 1:12:16
  Speaker 3: help normalize my myself as a household name, and by
• 1:12:20
  Speaker 3: introducing that partner to develop create cookies and to and
• 1:12:26
  Speaker 3: to actually distributing into places like Walmart. That's big as
• 1:12:29
  Speaker 3: fuck for me, and I'm grateful for that. And I
• 1:12:31
  Speaker 3: think that I told him that day. I said, you're
• 1:12:34
  Speaker 3: the only artist I know that gives back like this. Yeah,
• 1:12:37
  Speaker 3: you share your platform, you don't want nothing back. He
• 1:12:40
  Speaker 3: told me, Burn I'm simple. You could have brought me
• 1:12:41
  Speaker 3: a little bag, and we say, I know I could have,
• 1:12:43
  Speaker 3: but like, I wanted to give you this from the
• 1:12:44
  Speaker 3: heart because this is what you know in my world,
• 1:12:46
  Speaker 3: Like this is what I've always dreamed about being able
• 1:12:48
  Speaker 3: to do something like this, and like this tour a
• 1:12:51
  Speaker 3: bought a lot of happiness to my life in a
• 1:12:53
  Speaker 3: really dark time. And this tour gave me motivation to
• 1:12:56
  Speaker 3: keep making music. And it showed me that around the
• 1:13:00
  Speaker 3: country I'm respected all in different markets. I never thought
• 1:13:02
  Speaker 3: I would be. And shit, bro, like you opening up
• 1:13:06
  Speaker 3: big doors for us. So shout out to Snoop. He's
• 1:13:08
  Speaker 3: the only guy that actually really shares his platform and
• 1:13:10
  Speaker 3: gets back and gives opportunities to other artists when he
• 1:13:13
  Speaker 3: ain't got to do that shit at all.
• 1:13:14
  Speaker 2: That's that's my role model, really, no Soup.
• 1:13:17
  Speaker 1: I always see him popping up on up and coming
• 1:13:19
  Speaker 1: artist shit too, Like just like just randomly, you'd be like, yeah,
• 1:13:24
  Speaker 1: Snoop's on like a Zoeld Simmer remix, so he's on
• 1:13:26
  Speaker 1: a Scarlet record, like and it's just like, oh he's
• 1:13:29
  Speaker 1: not only is he like you know, he's just tapped
• 1:13:31
  Speaker 1: in and I feel like he's generous with his energy.
• 1:13:34
  Speaker 2: Man, Man, that dude ain't gonta do that.
• 1:13:37
  Speaker 3: Dude's caked up for sure, Suop Dog is caked up,
• 1:13:40
  Speaker 3: liquidly caked up, and like his money's not in equity wanted.
• 1:13:45
  Speaker 3: He's caked up for real, for real, and he don't
• 1:13:47
  Speaker 3: have to do none. That shit he's doing, he's doing
• 1:13:49
  Speaker 3: because he loves it. And that's the dope thing about
• 1:13:51
  Speaker 3: the dog.
• 1:13:51
  Speaker 2: Have any of the like you.
• 1:13:54
  Speaker 1: Know, like when we think of a guy like Diddy,
• 1:13:56
  Speaker 1: or we think of a guy like oh, have you
• 1:13:58
  Speaker 1: had any discussions with those guys are all about maybe
• 1:14:01
  Speaker 1: just kind of gaming them up in terms of the space,
• 1:14:03
  Speaker 1: because it is a space that you know, like you said,
• 1:14:06
  Speaker 1: it helps to be somebody who came from that life,
• 1:14:09
  Speaker 1: you know what I mean, someone who's a smoker, someone
• 1:14:11
  Speaker 1: who cares about the culture of cannabis, you know what
• 1:14:14
  Speaker 1: I mean.
• 1:14:14
  Speaker 2: I've sat down with Diddy.
• 1:14:15
  Speaker 3: I had like really really cool like sit down with
• 1:14:19
  Speaker 3: him and had a good relationship with him personally. Dude's
• 1:14:24
  Speaker 3: a fucking legend, bro, He's an iconic dude for sure.
• 1:14:27
  Speaker 3: We actually had the opportunity to talk with jay Z
• 1:14:29
  Speaker 3: as well, and you know, it was a very it's
• 1:14:32
  Speaker 3: like a thirty minute call, but it was like goalshit.
• 1:14:36
  Speaker 2: Yeah.
• 1:14:37
  Speaker 3: Talk was that just about just about just like cannabis
• 1:14:41
  Speaker 3: and like where cannabis is going.
• 1:14:42
  Speaker 2: And he gave me a lot of game.
• 1:14:46
  Speaker 3: You know, We're just were sharing thoughts about things and
• 1:14:48
  Speaker 3: that's kind of told them that, you know, like my
• 1:14:50
  Speaker 3: goal with this business is to leave it to my daughter,
• 1:14:54
  Speaker 3: but I would like to find a way to exit
• 1:14:56
  Speaker 3: one day and get some liquid. He actually get some
• 1:14:58
  Speaker 3: real cash, a couple hundred million bucks. Be cool, and
• 1:15:01
  Speaker 3: he gave me some more game on.
• 1:15:02
  Speaker 2: How to do that.
• 1:15:03
  Speaker 3: I'm grateful for that. I gave him some game. We
• 1:15:06
  Speaker 3: talked about doing something. He just never really moved like that.
• 1:15:08
  Speaker 2: But like I was on the fucking zoom with jay Z.
• 1:15:11
  Speaker 2: It was pretty cool. It's crazy, you know what I mean.
• 1:15:13
  Speaker 3: Like I'm pretty cool, you know, talked the whole salute
• 1:15:16
  Speaker 3: to him. I'm grateful for the game he gave me.
• 1:15:19
  Speaker 3: I hope that he found the game. I gave him valuable.
• 1:15:21
  Speaker 3: I'm here if they ever want to chop it up again.
• 1:15:24
  Speaker 3: You know, like gave Diddy some good game. He gave
• 1:15:27
  Speaker 3: me some good game. You know. So I feel blessed.
• 1:15:30
  Speaker 3: Like it's one thing to be on that list. I
• 1:15:33
  Speaker 3: even just sat down with doctor Dre belt before.
• 1:15:36
  Speaker 1: Really yeah, like face to face. Yeah, what was the
• 1:15:40
  Speaker 1: to face Dre meeting? Like crazy, because that's really for
• 1:15:43
  Speaker 1: someone to grow up with that.
• 1:15:44
  Speaker 2: I told you, I told you I would give you
• 1:15:46
  Speaker 2: gems on this.
• 1:15:47
  Speaker 3: I fuck with you. You're very consistent with like caring
• 1:15:49
  Speaker 3: about my story. But like, yeah, shout out to Slim
• 1:15:51
  Speaker 3: the Mobster Man. He made a call back.
• 1:15:54
  Speaker 2: In the days yo, Slim the mobster fuck. He went
• 1:15:58
  Speaker 2: on aftermath.
• 1:15:59
  Speaker 3: He was in jail and he made a call and
• 1:16:02
  Speaker 3: from jail was on the phone, and.
• 1:16:04
  Speaker 2: You know, I went and went to go sit down
• 1:16:05
  Speaker 2: with Dre. They was like not man here, man here.
• 1:16:08
  Speaker 3: It was like shooting me away. I was like, Slim,
• 1:16:10
  Speaker 3: I'm here, bro, I ain't tried. He said, hold on,
• 1:16:14
  Speaker 3: boom boom, boom, and I get let in and I
• 1:16:16
  Speaker 3: go sit down, and uh Andre sat down with me
• 1:16:19
  Speaker 3: and I and I showed him a jar of what
• 1:16:21
  Speaker 3: we wanted to call the Chronic and it was by
• 1:16:23
  Speaker 3: far the best looking weed we've ever produced. It was incredible, beautiful.
• 1:16:29
  Speaker 3: It was orange, purple, funky, stanky.
• 1:16:32
  Speaker 2: Just budd looked.
• 1:16:33
  Speaker 3: It was like it looked like it was out of
• 1:16:35
  Speaker 3: a fucking movie. How good is we looked? I showed
• 1:16:37
  Speaker 3: him the Chronic and he was just like, yeah, I
• 1:16:40
  Speaker 3: fucked with it. And I appreciate Slim putting this play together,
• 1:16:44
  Speaker 3: and you know, we'll think about it, but like, I
• 1:16:46
  Speaker 3: don't know if I really want to kind of put
• 1:16:48
  Speaker 3: myself in the industry. And I got you know, he
• 1:16:50
  Speaker 3: told me, I got money money, and I don't really
• 1:16:52
  Speaker 3: want to play with that until you know, maybe it's
• 1:16:55
  Speaker 3: federally illegal.
• 1:16:56
  Speaker 2: I just don't want to risk it. I'm like, what
• 1:16:57
  Speaker 2: year is this?
• 1:16:58
  Speaker 3: This was like like three or four years ago?
• 1:17:02
  Speaker 2: Oh shit, so not too far not too long ago.
• 1:17:04
  Speaker 3: Yeah, And I said, I respect that, and I said,
• 1:17:07
  Speaker 3: kind of leave this with you for yourself, for those
• 1:17:09
  Speaker 3: who smoke. He's like for sure, And I got like
• 1:17:11
  Speaker 3: a nervous picture with him. Fred Reck took the picture
• 1:17:14
  Speaker 3: for me because he was there. Shott to fred Reck.
• 1:17:18
  Speaker 3: But yeah, I think it's cool that like being on
• 1:17:20
  Speaker 3: that hip hop list. I think it's cool because like
• 1:17:23
  Speaker 3: Dre saw me, he had to see you, like, oh,
• 1:17:25
  Speaker 3: let's I remember that guy he pitched me on this week.
• 1:17:29
  Speaker 2: It's well, yeah, I guess it worked for him.
• 1:17:32
  Speaker 3: I think it's cool because I got a chance to
• 1:17:33
  Speaker 3: share moments with Diddy and I got a chance to
• 1:17:36
  Speaker 3: share moments with jay Z and the top four. Yeah,
• 1:17:39
  Speaker 3: and I didn't get I've never met.
• 1:17:41
  Speaker 2: Kanye, you know, I don't know whatever.
• 1:17:43
  Speaker 3: I have no opinion on that, but I'm just saying
• 1:17:45
  Speaker 3: it's cool because I've ran into all those guys and
• 1:17:48
  Speaker 3: I felt good for them to see me up there
• 1:17:50
  Speaker 3: because I told them what I wanted to do and
• 1:17:52
  Speaker 3: what I was building at the time.
• 1:17:53
  Speaker 2: And now they see they see the list.
• 1:17:55
  Speaker 3: Oh shit, because the same guy that does their evaluation
• 1:17:58
  Speaker 3: and it's kind of making sure that you know their
• 1:18:01
  Speaker 3: their their network.
• 1:18:03
  Speaker 2: Is credible and relevant is doing mine. So it's real.
• 1:18:05
  Speaker 1: You know, I was gonna say, when that happens, what
• 1:18:09
  Speaker 1: is the whether it's the FORB or that list, what
• 1:18:14
  Speaker 1: is like the influx in people just in your DMS
• 1:18:20
  Speaker 1: or bothering you or all of a sudden trying to
• 1:18:23
  Speaker 1: fuck with you, it's got to be crazy.
• 1:18:24
  Speaker 3: It's crazy, bro, it's crazy. I'm not the answer to
• 1:18:28
  Speaker 3: anyone's problems. I promise you.
• 1:18:30
  Speaker 1: We're just like I would just see people like like
• 1:18:32
  Speaker 1: posting that would just never ever like post about.
• 1:18:35
  Speaker 2: You or like even like acknowledge your music or what
• 1:18:38
  Speaker 2: you're doing, and.
• 1:18:38
  Speaker 1: It's like, oh, now you know, now you know this
• 1:18:41
  Speaker 1: guy's on the cover of Forbes, and now you know you're.
• 1:18:43
  Speaker 2: Fucking I mean, it's kind of cool. You Obviously, the
• 1:18:46
  Speaker 2: more successful you get, the more people are gonna come.
• 1:18:47
  Speaker 3: To They're gonna come, They're gonna come and like recognize game.
• 1:18:51
  Speaker 3: But like again, for me, it's just it's life goal shit.
• 1:18:54
  Speaker 2: Because I grew up.
• 1:18:54
  Speaker 3: Looking up to jay Z, I grew up looking up
• 1:18:56
  Speaker 3: to Diddy, who didn't right, grew up looking up to
• 1:18:59
  Speaker 3: Doctor Dre. Kanye is fucking No matter what anyone says
• 1:19:02
  Speaker 3: about the guy, he's a fucking He's a legend, bro genius.
• 1:19:05
  Speaker 2: He's he's a smart guy.
• 1:19:06
  Speaker 3: He built he built out easy, hard, and so like
• 1:19:09
  Speaker 3: his school sitting next to those guys. It's cool to
• 1:19:11
  Speaker 3: like be acknowledged by the same guys that acknowledged him
• 1:19:14
  Speaker 3: on a wealth, you know, side of things. But like, fuck,
• 1:19:18
  Speaker 3: I just felt good when I came out. I was like, damn,
• 1:19:20
  Speaker 3: I was talked multiply these guys. I told what I
• 1:19:22
  Speaker 3: wanted to do. I think the coolest thing is, bro, I'm.
• 1:19:25
  Speaker 2: Just getting started.
• 1:19:26
  Speaker 3: Yeah, like we just I can't say what, but Vibes
• 1:19:29
  Speaker 3: just locked.
• 1:19:29
  Speaker 2: In something so big. No, the Vibes papers are going crazy.
• 1:19:33
  Speaker 1: I feel like it's I mean, I feel like it's
• 1:19:36
  Speaker 1: very hard to take off the top dog, and I
• 1:19:39
  Speaker 1: feel like you guys have done a really good job
• 1:19:41
  Speaker 1: of like like if I go to any smoke shop
• 1:19:46
  Speaker 1: it used to be if I went.
• 1:19:47
  Speaker 2: To a smoke shots shop and I saw Vibes, Oh
• 1:19:48
  Speaker 2: you guys got vibes, that's fucking sick. You know, Burner's
• 1:19:51
  Speaker 2: my friend. That's cool. It's everywhere.
• 1:19:54
  Speaker 3: Yeah, But like the play we just locked in for
• 1:19:56
  Speaker 3: Vibes is so next level, bro, Like and you know
• 1:19:59
  Speaker 3: you as we'll see it two years from now because.
• 1:20:01
  Speaker 2: I probably won't be able to talk about it for
• 1:20:03
  Speaker 2: a while.
• 1:20:03
  Speaker 3: But like it's one of those plays that like goes
• 1:20:06
  Speaker 3: down to history, bro, and so like I'm just getting started.
• 1:20:10
  Speaker 3: So if I made that list now, right, it's crazy
• 1:20:13
  Speaker 3: because this alone, yeah a beast of a business.
• 1:20:18
  Speaker 2: Yeah, mibes just about a hit hard.
• 1:20:20
  Speaker 3: So like you know what, I feel like, Cookies is
• 1:20:23
  Speaker 3: nowhere close to where it's going to be, especially because
• 1:20:25
  Speaker 3: we haven't really added international as much as we could
• 1:20:29
  Speaker 3: possibly in the future.
• 1:20:30
  Speaker 1: So it's crazy because you've dealt with so many uphill
• 1:20:33
  Speaker 1: battles in every single one of these spaces you're in,
• 1:20:36
  Speaker 1: Like especially like I remember when you had the public
• 1:20:39
  Speaker 1: falling out with Josh Raw because it feels like if
• 1:20:45
  Speaker 1: I'm a guy who has a company that depends on
• 1:20:49
  Speaker 1: weed users and Burner comes into that space, I'm freaking
• 1:20:54
  Speaker 1: the fuck out because I know it's gonna work.
• 1:20:57
  Speaker 3: Yeah, well, especially like if by coming to that space,
• 1:20:59
  Speaker 3: I getting next to key players that actually make that business.
• 1:21:02
  Speaker 3: What's about to be? Because I started getting next to
• 1:21:05
  Speaker 3: everyone real quick, yeah, real quick. Like I didn't just
• 1:21:09
  Speaker 3: say white label of a rolling paper for me. I
• 1:21:11
  Speaker 3: went and found the best rolling paper producer. I went
• 1:21:14
  Speaker 3: and found the best specialty I them producer, like the
• 1:21:17
  Speaker 3: Cali the could you could have been lazy and did
• 1:21:21
  Speaker 3: with a lot of people would have then just white
• 1:21:22
  Speaker 3: label some ship. Yeah, yeah, we ain't doing none of that.
• 1:21:25
  Speaker 3: And so the fact that we start getting close to
• 1:21:27
  Speaker 3: real people I think made other rolling paper producers feel
• 1:21:31
  Speaker 3: their threat. But that threat shouldn't have been felled till
• 1:21:34
  Speaker 3: today because the document that came through my meal today
• 1:21:37
  Speaker 3: it's serious. Yeah, motherfuckers better feel that threat because I'm
• 1:21:40
  Speaker 3: coming for the top space and rolling paper business. And
• 1:21:43
  Speaker 3: I say that with confidence when my balls hanging down
• 1:21:45
  Speaker 3: to my feet right now, you know what I mean.
• 1:21:47
  Speaker 2: Where do you feel like the shrewd game's going?
• 1:21:50
  Speaker 1: Because it feels like, at least on the black market,
• 1:21:52
  Speaker 1: it's the new packs, it's the new it's the new
• 1:21:56
  Speaker 1: way to get margins, it's the new way to make
• 1:21:58
  Speaker 1: some fucking serious money. Is out extremely illegal to psulicibin,
• 1:22:04
  Speaker 1: but in certain places like Oakley. I think San Francisco
• 1:22:07
  Speaker 1: now legal or decriminalized. I don't oh yeah, they don't
• 1:22:10
  Speaker 1: give a shit about that. I think Strooms is about.
• 1:22:12
  Speaker 2: To be a big wave.
• 1:22:13
  Speaker 3: I think it's gonna be just like the cannabis swen.
• 1:22:15
  Speaker 1: Seems like the next thing that's about to get hoord
• 1:22:18
  Speaker 1: out quickly, get corny quickly.
• 1:22:21
  Speaker 2: You know, there's obviously.
• 1:22:25
  Speaker 1: High medicinal purposes for it, especially for therapeutics space.
• 1:22:29
  Speaker 3: Like even without psilocybin, mushrooms are good for your body,
• 1:22:32
  Speaker 3: that good for your for your for your mind.
• 1:22:34
  Speaker 2: Because you have caps.
• 1:22:36
  Speaker 1: You have caps, which is legal mushrooms that you could
• 1:22:39
  Speaker 1: go buy at any I mean, I'm assuming any cookies dispensary.
• 1:22:42
  Speaker 2: We actually got like a some kind of like.
• 1:22:46
  Speaker 3: Some kind of like not a war, but like some
• 1:22:47
  Speaker 3: kind of like some kind of acknowledgment in men's health
• 1:22:50
  Speaker 3: about caps. But I planned that seed where early caps.
• 1:22:53
  Speaker 1: Right, because whenever psylicyber comes to be a thing, you
• 1:22:56
  Speaker 1: already have caps.
• 1:22:57
  Speaker 3: I already have caps, and you know, fucking I'll tell
• 1:23:01
  Speaker 3: you and whatever. But like we already have a bunch
• 1:23:05
  Speaker 3: of different like R and D going on with like
• 1:23:07
  Speaker 3: really you know, psilocybin style mushrooms and like just finding
• 1:23:11
  Speaker 3: the best, you know, the best type of mushroom and
• 1:23:13
  Speaker 3: you know, just kind of like doing our research on
• 1:23:15
  Speaker 3: a very small level in the background. So when that
• 1:23:17
  Speaker 3: time comes we cheat just like genetics, like.
• 1:23:20
  Speaker 2: Yeah, it's nothing, it's nothing different because there's penis envy, there's.
• 1:23:23
  Speaker 1: Tidal waves, there's I mean there's a different strains that
• 1:23:25
  Speaker 1: do different things that hit you differently that'll give you
• 1:23:27
  Speaker 1: different emotional you know, reactions and visibilities.
• 1:23:32
  Speaker 3: And so you know, we're just we're slow playing that.
• 1:23:35
  Speaker 3: We got the legal side of mushrooms already on deck.
• 1:23:37
  Speaker 3: And they're really good for your sleep and really good
• 1:23:40
  Speaker 3: for your daytime, you know, I level, man, Yeah, they're
• 1:23:42
  Speaker 3: good for you know, for like the mind and being
• 1:23:45
  Speaker 3: sharp and when you know, recreational hits for psilocybin weren't
• 1:23:48
  Speaker 3: positioned to introduce it to be ready and in a
• 1:23:51
  Speaker 3: very good way with like purpose and like with good
• 1:23:53
  Speaker 3: quality products. But I think that psilocybin would just be
• 1:23:56
  Speaker 3: just like the canvas industry, All these chats.
• 1:23:58
  Speaker 2: Are going to come in and try to fuck it up.
• 1:24:00
  Speaker 1: They're kind of a I think that's actually happening right
• 1:24:03
  Speaker 1: now because I I saw I just watch a YouTube
• 1:24:05
  Speaker 1: video that someone's trying to trademark or copyright like psilocybin therapy,
• 1:24:12
  Speaker 1: which is a weird thing to try to like, it's
• 1:24:15
  Speaker 1: it's some weirdo shit going on already in that space.
• 1:24:18
  Speaker 2: Fuck all that shit.
• 1:24:19
  Speaker 1: I'm crazy, like like in your position right being in
• 1:24:21
  Speaker 1: so many different cities, so many different markets.
• 1:24:23
  Speaker 2: Do you ever have to deal with like any cause
• 1:24:26
  Speaker 2: you know.
• 1:24:27
  Speaker 1: I know right now there are lobbyists that are trying
• 1:24:29
  Speaker 1: to get the psilocybin shit passed through.
• 1:24:30
  Speaker 2: But do you ever have to.
• 1:24:31
  Speaker 1: Deal with like politicians or anybody who's like it, because
• 1:24:36
  Speaker 1: that's it feels like it feels like there's definitely gotta
• 1:24:38
  Speaker 1: be uh a agenda or lobby on both sides to
• 1:24:42
  Speaker 1: make it federally legal and or illegal, And it feels
• 1:24:45
  Speaker 1: like you.
• 1:24:45
  Speaker 3: Might have some sort of insight on what only like
• 1:24:47
  Speaker 3: im like in s certain markets, like when they're holding
• 1:24:50
  Speaker 3: back our license to open and store.
• 1:24:52
  Speaker 2: I'll talk to like certain uh politicians and kind.
• 1:24:55
  Speaker 3: Of just say hey, like what's going on, Like we'd
• 1:24:58
  Speaker 3: love to build you and woo whooping get a chances
• 1:25:00
  Speaker 3: to say hello.
• 1:25:01
  Speaker 2: But I mean, bro, if I've ever invited to the
• 1:25:03
  Speaker 2: White House or if.
• 1:25:04
  Speaker 3: I'm ever invited somewhere around some of these lawmakers, I
• 1:25:06
  Speaker 3: would love to give my input.
• 1:25:08
  Speaker 2: I'm gonna say, do you think federally it's gonna happen soon?
• 1:25:11
  Speaker 2: In terms of no, no, five years, ten years.
• 1:25:15
  Speaker 1: I feel like I don't know why one of these
• 1:25:17
  Speaker 1: fucking cocksuckers running for president doesn't just fucking say, guys,
• 1:25:22
  Speaker 1: I'm gonna make weed league.
• 1:25:23
  Speaker 2: Because there's too many old people. Position presidents are just puppets.
• 1:25:26
  Speaker 2: It's just fucking crazy.
• 1:25:28
  Speaker 1: You would think, like you you probably win the election,
• 1:25:30
  Speaker 1: just run that you're making weed legal and you get
• 1:25:33
  Speaker 1: a free fucking marijuana prisoners.
• 1:25:35
  Speaker 2: It's crazy. They don't want to do that.
• 1:25:37
  Speaker 3: There's too much money behind keeping people locked up, and
• 1:25:40
  Speaker 3: there's too many old people with old thoughts and old
• 1:25:43
  Speaker 3: agendas in position. We need some of these guys to
• 1:25:47
  Speaker 3: kind of phase out and let the new generation take office.
• 1:25:49
  Speaker 2: I give it ten years. I think ten years.
• 1:25:52
  Speaker 3: I would love to be optimistic and say we can
• 1:25:54
  Speaker 3: go legal students, I can really build my business away.
• 1:25:57
  Speaker 3: It should be built, and we can get really these
• 1:25:59
  Speaker 3: weird ass laws like two eighty and ship. But I
• 1:26:01
  Speaker 3: don't see it happening anytime soon. That's why I spread
• 1:26:03
  Speaker 3: my wings really hard and stay relevant and many other ways.
• 1:26:08
  Speaker 2: Give me your top five rappers ever. Pock Uh.
• 1:26:16
  Speaker 3: Bone Thugs is a group Crazy Bone trying for crazy
• 1:26:20
  Speaker 3: Bone right now.
• 1:26:23
  Speaker 2: Definitely Ship. This is tough. I'm biased, man, I'm fucking
• 1:26:30
  Speaker 2: I'm an old school dog.
• 1:26:32
  Speaker 3: I mean, snoop, you got pock Bone Snoop. I mean
• 1:26:39
  Speaker 3: biggies in there for sure. And fuck, dude, this is tough.
• 1:26:47
  Speaker 3: I'm so old school man, I'm so old school when
• 1:26:50
  Speaker 3: it comes to music. Uh.
• 1:26:53
  Speaker 2: Fuck, I don't get ridiculed for this list. Fifth person bro, DMX,
• 1:27:02
  Speaker 2: DMX and you got to work with DMX Yeah for
• 1:27:05
  Speaker 2: the best, which is crazy.
• 1:27:07
  Speaker 3: I related to his ship a lot. Now there's a
• 1:27:09
  Speaker 3: bunch of people I should have said politically and whatever,
• 1:27:11
  Speaker 3: but that's just what comes to my head right out
• 1:27:13
  Speaker 3: what I'm listening to right now.
• 1:27:15
  Speaker 2: You didn't do the political Bay Area rapper of throwing there.
• 1:27:17
  Speaker 2: That's his own list, you know, that's his own list.
• 1:27:21
  Speaker 2: Fuck you know the jacka.
• 1:27:27
  Speaker 3: The jacka Mac dra for sure, E forty san Quin
• 1:27:33
  Speaker 3: and I mean, bro, you got to give two shortest.
• 1:27:35
  Speaker 2: Probably too short. Yeah, yeah, it's crazy.
• 1:27:39
  Speaker 1: I feel like people who aren't from the Bay will
• 1:27:43
  Speaker 1: never quite understand Mac.
• 1:27:45
  Speaker 2: Dre or san Quinn Quinn or even the Jack of
• 1:27:49
  Speaker 2: the Jacker.
• 1:27:50
  Speaker 3: That's one number one Bay Area You know, I'm one
• 1:27:53
  Speaker 3: of his biggest fans, but the sand Quin is probably
• 1:27:55
  Speaker 3: one of the best rappers out this out the Bay,
• 1:27:57
  Speaker 3: I think out the West Coast. He just never got
• 1:27:59
  Speaker 3: a chance to sean like that on a very very
• 1:28:02
  Speaker 3: major level, but like Quinn showed that heat to this day.
• 1:28:05
  Speaker 2: Yeah for sure. Now I think it's crazy because I
• 1:28:07
  Speaker 2: had that talk with.
• 1:28:10
  Speaker 1: Somebody else from debate that I won't mention, but we're
• 1:28:12
  Speaker 1: we're kind of talking about how like, like I understand
• 1:28:18
  Speaker 1: why mac dre is important. I understand, you know, I
• 1:28:23
  Speaker 1: also understand from what a lot of people told me
• 1:28:25
  Speaker 1: that people didn't really in terms of the streets funck
• 1:28:28
  Speaker 1: with him and like like at least his error shit
• 1:28:32
  Speaker 1: until he passed.
• 1:28:33
  Speaker 2: It was more like some Berkeley ship.
• 1:28:35
  Speaker 1: And then once he passed, people kind of really truly
• 1:28:37
  Speaker 1: appreciated what he did.
• 1:28:40
  Speaker 2: You know what I'm saying?
• 1:28:41
  Speaker 1: All right, man, Well, hey before we go, can you
• 1:28:43
  Speaker 1: give me the last time we hung out?
• 1:28:45
  Speaker 2: You gave me.
• 1:28:48
  Speaker 1: O G. H.
• 1:28:51
  Speaker 2: Burner in the in the what I figured? What happened?
• 1:28:56
  Speaker 1: You're afraid you were gonna get robbed in the mountains
• 1:28:58
  Speaker 1: of Humble County. That shit went super viral. Let's dive
• 1:29:02
  Speaker 1: back fifteen years, twenty years. Burn give me the another
• 1:29:06
  Speaker 1: random just storytime with Bernard. Give me a crazy story
• 1:29:10
  Speaker 1: about a situation that might have been dicey back in
• 1:29:13
  Speaker 1: the day.
• 1:29:16
  Speaker 2: It could have been in Humble County. It could have
• 1:29:17
  Speaker 2: been in the streets in San Francisco.
• 1:29:19
  Speaker 1: Give me, give me a little ancdot, a little tidbit,
• 1:29:21
  Speaker 1: man before we go.
• 1:29:23
  Speaker 3: Well, I guess a good one would be I let
• 1:29:29
  Speaker 3: someone handle something for me one time. And you know,
• 1:29:32
  Speaker 3: I just I felt to him my gut, that wouldn't
• 1:29:34
  Speaker 3: be the right move. I said, bro, like, be it
• 1:29:36
  Speaker 3: very attentive. These guys are kind of like, these guys
• 1:29:39
  Speaker 3: are kind of shifting, and I don't think they're gonna
• 1:29:41
  Speaker 3: rob you by gunpoint, but I feel like some's gonna
• 1:29:43
  Speaker 3: go wrong. So you know, I'm gonna let you handle
• 1:29:45
  Speaker 3: this because I'm not around, but like, be very attentive
• 1:29:48
  Speaker 3: to what happens.
• 1:29:49
  Speaker 2: He's like, for sure, I got you.
• 1:29:50
  Speaker 3: So he goes to meet up with this guy in
• 1:29:52
  Speaker 3: the hotel and he gives him the bags in a
• 1:29:54
  Speaker 3: double bag, and the guy gives him the money.
• 1:29:57
  Speaker 2: The money's vacuum.
• 1:29:58
  Speaker 3: Sealed, and you know it looks right, hundreds on top
• 1:30:02
  Speaker 3: and whatever, and there was two vacuum seal bags. And
• 1:30:06
  Speaker 3: kind of made a joke like what you don't trust
• 1:30:07
  Speaker 3: me want to count here? You really want to count
• 1:30:09
  Speaker 3: it out here.
• 1:30:09
  Speaker 2: I got to do, I got to move.
• 1:30:11
  Speaker 3: I gotta go boxes up and get him out of here.
• 1:30:13
  Speaker 3: And was like, yeah, you know he's a bro. At
• 1:30:15
  Speaker 3: least bus open one, you can count it real quick.
• 1:30:17
  Speaker 3: And the dude opened up for him with the vacuum
• 1:30:19
  Speaker 3: seal back and hand him a stack and counted through
• 1:30:22
  Speaker 3: the whole stack.
• 1:30:22
  Speaker 2: It's all hunters. Boom boom boom.
• 1:30:24
  Speaker 3: Cool put it back and he's like, bro, I gotta go,
• 1:30:26
  Speaker 3: I gotta move, you know what I mean.
• 1:30:28
  Speaker 2: Boom.
• 1:30:29
  Speaker 3: My boy takes off, gets where he's going, opens up
• 1:30:32
  Speaker 3: the vacuum seals and the rest of all the stacks
• 1:30:35
  Speaker 3: are just one hundred on.
• 1:30:36
  Speaker 2: Top of all ones. Oh, and I'm like.
• 1:30:39
  Speaker 3: He calls me and tells me, like, bro, you really
• 1:30:41
  Speaker 3: let this man pull out the stack and count it
• 1:30:43
  Speaker 3: for you. Like I mean, he didn't count it for him,
• 1:30:45
  Speaker 3: but you really let him open that pack up and
• 1:30:49
  Speaker 3: probably you let him give you the right corner stack.
• 1:30:51
  Speaker 3: He didn't go through anything else. He's like, bro, he's.
• 1:30:53
  Speaker 2: Moving so fast. He was nervous. It was just seems shady.
• 1:30:56
  Speaker 3: He was opening up the packs and starts smiling the room.
• 1:30:58
  Speaker 3: I just want to get out of there with all
• 1:31:00
  Speaker 3: that bread. And I was worried about getting robbed when
• 1:31:02
  Speaker 3: I left. I might, but you're worried about getting robed
• 1:31:04
  Speaker 3: when you left. But you got robbed right there. He's
• 1:31:07
  Speaker 3: calling the Dukes phones for DU's phones out of service?
• 1:31:09
  Speaker 2: How much? How much money we're talking. I don't even
• 1:31:12
  Speaker 2: remember at the time.
• 1:31:13
  Speaker 3: It was like probably like sixteen years ago or something
• 1:31:16
  Speaker 3: like that, but I just know my boy got fucked
• 1:31:18
  Speaker 3: big time and it fell on him. I'm like, bro,
• 1:31:20
  Speaker 3: you were there to handle it. You were there to
• 1:31:23
  Speaker 3: count the bread. I told you what to do. He
• 1:31:25
  Speaker 3: didn't do it, So that's all you got to eat.
• 1:31:27
  Speaker 2: That fucking hell. Yeah, he never claimed me back for it.
• 1:31:30
  Speaker 2: But that was a random one.
• 1:31:32
  Speaker 3: So for all them bad boys out there, if someone
• 1:31:35
  Speaker 3: comes with a neatly stack of hundreds, all flattened out,
• 1:31:38
  Speaker 3: perfect in the vacuum self, go through it.
• 1:31:40
  Speaker 1: Yeah, you should never just take the vacuum seal of money.
• 1:31:43
  Speaker 1: Just open it up, make sure it's that it's.
• 1:31:45
  Speaker 3: I mean, you're already somewhere doing the deals. I mean,
• 1:31:49
  Speaker 3: you're already invested in this situation, counted out. So you know,
• 1:31:52
  Speaker 3: that's just a good old story that happened. Someone pulled
• 1:31:55
  Speaker 3: a slick one of my little homie and a little
• 1:31:57
  Speaker 3: homie is supposed to make.
• 1:31:58
  Speaker 2: Me back, but he did not.
• 1:32:00
  Speaker 1: The crazy shit is like right now in downtown La
• 1:32:03
  Speaker 1: It's it's it's the wild wild West. Like, if you're
• 1:32:06
  Speaker 1: downtown and you live in a high rise, I guarantee
• 1:32:09
  Speaker 1: you there was a trapper on your floor. And if
• 1:32:12
  Speaker 1: you see guys moving around with tons of luggage all
• 1:32:14
  Speaker 1: the time, they're not traveling.
• 1:32:16
  Speaker 2: LA is wild right.
• 1:32:17
  Speaker 3: Now, Rappers, stop shouting out these these trap guys, man,
• 1:32:20
  Speaker 3: let them, let them build it or getting following. This
• 1:32:22
  Speaker 3: shit is crazy, fucking snitching dude, dog, It's like, yeah,
• 1:32:27
  Speaker 3: it's crazy man.
• 1:32:28
  Speaker 2: Well look man, obviously, uh people can go.
• 1:32:31
  Speaker 1: I mean you got When's in New Mexico opening a
• 1:32:34
  Speaker 1: November three, So November third, that's coming, new music coming,
• 1:32:38
  Speaker 1: collap project with be Realong the Way, Mazie, Oh Jeezy,
• 1:32:43
  Speaker 1: Larry Cookies, clothing is going crazier than ever. Yeah, I
• 1:32:48
  Speaker 1: feel like you guys probably, I mean keeping Zoomies alive.
• 1:32:51
  Speaker 2: At this point, Zoomie's has been a great party talking man,
• 1:32:55
  Speaker 2: you guys are fucking front and center. Yeah, they've been
• 1:32:57
  Speaker 2: a great party.
• 1:32:58
  Speaker 3: We got two shoes coming out year with somebody. I'm like, Ia, Yeah,
• 1:33:02
  Speaker 3: like sneakers are they fly?
• 1:33:04
  Speaker 2: Yeah?
• 1:33:06
  Speaker 3: Hhmm okay, I keep coming at you know, I keep
• 1:33:12
  Speaker 3: coming with it.
• 1:33:13
  Speaker 2: Man, A cookie sneaker coming.
• 1:33:14
  Speaker 4: Yeah.
• 1:33:15
  Speaker 3: They try to write me out, man, it's not happening.
• 1:33:17
  Speaker 3: Cookies slides, Yeah, slides is good. But I'm talking about
• 1:33:20
  Speaker 3: like a partnership with a bigger company, like a collab sneaker,
• 1:33:24
  Speaker 3: a collapse sneaker.
• 1:33:25
  Speaker 2: Yeah, it's not just that's putting out.
• 1:33:27
  Speaker 3: No, it's a collab with a pretty big brand, relevant brand.
• 1:33:31
  Speaker 1: And why do you guys stop doing denim? Or is
• 1:33:34
  Speaker 1: it you guys not do it as much because you're
• 1:33:36
  Speaker 1: a big gene guy.
• 1:33:37
  Speaker 2: Yeah, I mean I don't know. It's just just tough.
• 1:33:40
  Speaker 2: Focus on business. Yeah yeah, focus on what works man. Well,
• 1:33:44
  Speaker 2: cookie shoes on the way. So much going on? Oh
• 1:33:47
  Speaker 2: real quick? Uh? I know you're a big Maui guy.
• 1:33:51
  Speaker 1: I had to be tough to see what happened in
• 1:33:53
  Speaker 1: Maui because that's when I go to Maui, I stay
• 1:33:56
  Speaker 1: like that's where I'm at. I'm always in in the
• 1:33:59
  Speaker 1: of eating food, and you know, I go to that
• 1:34:01
  Speaker 1: big ass tree and eat gold like, yeah.
• 1:34:04
  Speaker 3: It's a terrible situation. Shout to everyone on the ground
• 1:34:07
  Speaker 3: putting in that work out there in Maui. A lot
• 1:34:09
  Speaker 3: of people are making sure that they're taken care of.
• 1:34:11
  Speaker 2: I know that's kind of like you're like dream like
• 1:34:13
  Speaker 2: if I retire, you always talk about like going to Maui.
• 1:34:18
  Speaker 3: Yeah, I mean, I definitely want to be in Maui
• 1:34:20
  Speaker 3: or Kawaii. But like, yeah, shout out to everyone in Maui.
• 1:34:23
  Speaker 3: I've checked in, I've helped out. You know, I'm not good.
• 1:34:26
  Speaker 3: I'm not one of those guys at publicly just post
• 1:34:28
  Speaker 3: what I do for things. But you know I've helped
• 1:34:30
  Speaker 3: out in the ways I can. And I know that
• 1:34:32
  Speaker 3: there's good people on the ground making sure people are
• 1:34:33
  Speaker 3: good out there for sure.
• 1:34:34
  Speaker 2: Man, Well there it is, Big Burn. I appreciate you,
• 1:34:36
  Speaker 2: really appreciate you. Bro. Yes sir, yes, sir. Hey what up? Man?
• 1:34:40
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