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Portfolio Executive Podcast Series 2 Episode 5: Confusion to Marketing Clarity
Are you wasting time and money on marketing tactics that aren't actually reaching the right customers?
In this episode of the ‘Portfolio Executive’ marketing expert Paul Rees explores with Gareth Wax and Valerie Merrill the common marketing pitfalls facing SMEs and explains why having a clear strategy matters more than simply doing more marketing.
From “spray and pray” marketing to identifying your ideal customer, Paul shares practical insights into how businesses can focus their efforts, avoid costly mistakes and make their marketing more effective.
The conversation also explores the growing…
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