2977: AI-Driven Marketing and Personalization at Scale With OgilvyOne
How is Generative AI reshaping personalized marketing? In this episode, we sit down with Ravi Pal, the Global CTO of Ogilvy One and Verticurl (a WPP Company), to delve into this pivotal question. Ravi, a seasoned technologist, has a wealth of experience in orchestrating enterprise solutions and fostering interactive experiences. His leadership has driven teams to create groundbreaking solutions that merge creativity, technology, and data. Generative AI has become ubiquitous in the marketing industry, with nearly three-quarters of marketers incorporating it into their workflows. The technology…
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