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Flavor as a Compass: Franco Fubini on Taste, Truth & the Future of Food
What if flavor isn’t just about enjoyment, but about truth? About health? About justice?
In this episode of One Bite is Everything, host Dana DiPrima is joined by Franco Fubini, founder of Natoora, a global produce company working with over 600 small farms to radically rethink how we source and value food.
Franco shares his journey from flavor-seeker to food systems changemaker—revealing how taste can guide us toward nutrition, sustainability, and deeper ecological connection. They talk industrial agriculture, the rise of supermarkets, the role of chefs as gatekeepers, and why we need to stop…
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