Latest / RedTech daily podcast - Powered by AI / Nautel and Cumulus Media Updates, New Partnerships, and Industry Highlights
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by Artificial Intelligence.
- 0:05I'm Marguerite Clark, bringing you today's top stories in the radio broadcast and digital
- 0:09audio industries.
- 0:12Here's what's on the docket today: Nautel names a new global broadcast sales director, Lawo
- 0:17launches the Lawo Academy, Cumulus names Brian Sines market manager in Des Moines, Beasley
- 0:23Tampa Bay adds a sports format, and AdLarge partners with NumberEight on privacy-first
- 0:28audio targeting.
- 0:32Nautel has appointed Tracey Connolly as the new director of global broadcast sales.
- 0:37Connolly succeeds Wendell Lonergan, who's retiring after over 47 years with the company.
- 0:44She brings 30 years of sales leadership and business development experience to her new
- 0:48role.
- 0:50Blair Donovan, head of sales at Nautel, praised Connolly's track record in establishing
- 0:55exceptional relationships, which she'll apply to serve both the broadcast industry and
- 1:00Nautel's customers.
- 1:01Connolly and Lonergan will be present at IBC2025 in Amsterdam.
- 1:08Lawo has launched the Lawo Academy to help broadcast professionals keep up with rapidly
- 1:13evolving technology.
- 1:14The academy offers a mix of online, self-paced learning and in-person classroom sessions.
- 1:21Courses are structured into three levels: Foundational, Advanced, and Masterclass, with
- 1:26each stage building on the previous one.
- 1:29There are both free and paid classes, covering topics like IP networking and SMPTE ST2110, as
- 1:37well as specific Lawo equipment.
- 1:39The aim is to provide a flexible and cost-effective way for professionals to stay
- 1:44current.
- 1:47Cumulus Media has appointed Brian Sines as vice president and market manager for its Des Moines
- 1:51radio station cluster.
- 1:53He'll oversee four stations: 95 KGGO, Nash FM 97.3, 92.5 KJJY, and 98.3 The Vibe.
- 2:05Sines brings over 20 years of experience in U.S.
- 2:08radio and local media, having held significant roles at Steel City Media, Leighton Media, and
- 2:14Townsquare Media.
- 2:17Mark Sullivan from Cumulus Media praised Sines' track record, expressing excitement about his
- 2:22return to Iowa.
- 2:25Beasley Media Group is rebranding WJBR AM in Tampa Bay to "Florida Alumni Radio," focusing
- 2:32on University of South Florida and Florida State athletics.
- 2:36This move aims to cater to the growing demand for sports radio in the region.
- 2:41Vice President and Market Manager Ron deCastro describes it as a destination for fans to
- 2:45celebrate Florida teams and traditions, providing a platform for alumni, students, and
- 2:50fans to connect over shared sports passions.
- 2:55AdLarge, an independent audio advertising sales company from the United States, has partnered
- 3:01with NumberEight, a United Kingdom-based audience intelligence company, to enhance
- 3:06privacy-first audio targeting.
- 3:09By integrating NumberEight’s Artificial Intelligence technology, AdLarge aims to offer
- 3:14advertisers the ability to target listeners without using cookies or identifiers.
- 3:19This partnership will help optimize host-read and dynamic ads, aligning them with listener
- 3:24behavior while maintaining data protection.
- 3:28AdLarge's portfolio currently reaches about 200 million unique listeners each month.
- 3:32That's all for today's episode of the RedTech daily podcast, powered by Artificial
- 3:38Intelligence.
- 3:38Thank you for joining me, Marguerite Clark.
- 3:43For more in-depth coverage of these stories, visit our website at redtech.pro.
- 3:48Until next time, stay tuned to the world of radio broadcast and digital audio.