Latest / Beyond Product Management
You’ve Come This Far… But Should You Keep Going?
You’ve been there — waiting for a restaurant table long past the quoted time, convincing yourself it’s too late to leave because you’ve already waited this long. That same logic creeps into our product decisions, our projects, and even our careers. It’s called the sunk cost fallacy, and it quietly drains your resources, energy, and innovation.
In this episode of Beyond Product Management, Heather Miller unpacks how sunk costs show up in business and leadership — from the infamous Blockbuster vs. Netflix story to her own 11-year career chapter that taught her the hardest lesson about walking…
The skinny
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