Latest / eSIM STUDIOS Podcast - Tech News + Reviews / Snapdragon CPU Pinched Out of the Market as Oppo Find X10 Ultra Goes with MediaTek 9600 Pro.
Transcript
- 0:00there's going to come a day where no flagship
- 0:03smartphone is going to be utilizing a qualcomm
- 0:07snapdragon cpu and that day is coming sooner
- 0:11than you think so there was recently a news leak
- 0:27in regards to the upcoming oppo find x10 ultra
- 0:33and what cpu they are going to utilize in that
- 0:37device The Find Ultra models traditionally have
- 0:42used the Qualcomm Snapdragon CPU, like the current
- 0:46Oppo Find X9 Ultra uses the Qualcomm Snapdragon
- 0:508 Elite Gen 5. It looks like for the upcoming
- 0:55X10 Ultra, Oppo is going to switch from the Qualcomm
- 1:00Snapdragon 8 Elite Gen 5. to the mediatek dimensity
- 1:079600 qualcomm is in trouble this is not good
- 1:14news for qualcomm look there's going to be a
- 1:18day in the future and it's going to be sooner
- 1:20than you think where no smartphone is going to
- 1:24be using a flagship qualcomm snapdragon cpu it's
- 1:30just a matter of time and the reason for that
- 1:33switch is simply because of price the current
- 1:38qualcomm snapdragon 8 elite extreme gen 6 is
- 1:46said to cost somewhere around 320 to 330 dollars
- 1:50per cpu that's a 100 increase over last year's
- 1:58qualcomm snapdragon 8 elite gen 5. that one costs
- 2:02right around 220 dollars so you're looking at
- 2:05a major major price increase year over year and
- 2:11that hundred dollars cuts in to the profit mark
- 2:14that's why they're raising the prices there was
- 2:18a news report out a couple weeks ago that said
- 2:23the cost of the cpu the cost of the ram the cost
- 2:27of the memory just those three components can
- 2:30cost a an android manufacturer upwards of six
- 2:35hundred dollars just in those three components
- 2:39600 for the cpu the ram and the storage combined
- 2:44now let's compare why would oppo switch to mediatek
- 2:49well it's cheaper and you essentially get like
- 2:53performance from that cpu The per unit cost of
- 2:59the flagship MediaTek Dimensity 9600 Pro is reportedly
- 3:05right around $220. Roughly $100, $110 cheaper
- 3:11than it is for the current flagship Snapdragon
- 3:14CPU. And Oppo is not the only company that's
- 3:20doing this. As you know, Apple is using their
- 3:25own CPU. it has major major advantages over using
- 3:31a third -party supplier for your cpu such as
- 3:34qualcomm as time goes on we see uh google dropping
- 3:40qualcomm switching to their tensor chip you see
- 3:45xiaomi dropping well they still use qualcomm
- 3:48but they just developed a badass cpu the x -ring
- 3:52cpu uh and you have samsung struggling but they're
- 3:58trying with their exynos cpus so you can see
- 4:03here if you manufacture your own cpu you have
- 4:07more control way more control you have way more
- 4:10say so on that cpu and how it interacts in said
- 4:16device but you also get a price cut if you generate
- 4:20and manufacture your own cpu it's fractions of
- 4:24the cost that it is reaching out to qualcomm
- 4:27to grab one of theirs as time goes on each one
- 4:31of these android manufacturers is going to use
- 4:34qualcomm less and less and less at what point
- 4:39in time do i think no flagship smartphones will
- 4:43utilize the latest qualcomm snapdragon flagship
- 4:47cpu obviously time will tell I'm going to say
- 4:51within three to four years, that's it for Qualcomm.
- 4:54In the flagship mobile device space, because
- 5:00here's what I think is going to happen. I think
- 5:02companies like Xiaomi that does have this X -Ring
- 5:06new CPU, their own CPU, but they still use the
- 5:10Qualcomm flagship for their Xiaomi 18 Pro and
- 5:1418 Pro Max. Well, each one of these Android manufacturers,
- 5:18they have contracts. with qualcomm to use their
- 5:23flagship cpu the contracts vary they're not all
- 5:27the same but i can guarantee you within three
- 5:30to four years each one of these manufacturers
- 5:33that still use qualcomm their contracts will
- 5:37be up and i think the prices are going to get
- 5:40so astronomically high in the next three to four
- 5:42years that they're gonna have no other choice
- 5:45but to use their own cpu because the cost of
- 5:51these phones continually get higher and higher
- 5:54and higher it's going to reach a point where
- 5:56it's going to reach a maximum height of they
- 6:01just can't sell any phones if the phone is 2500
- 6:03bucks and nobody's going to buy it we're not
- 6:06talking about a foldable we're talking about
- 6:08a regular candy bar style phone what phones still
- 6:12use qualcomm cpus let me show you so after doing
- 6:16a quick google search it says obviously the upcoming
- 6:20samsung galaxy s27 series honor is using qualcomm
- 6:25cpus oppo in the x9 ultra that's still being
- 6:30currently sold in red magic but it looks like
- 6:35the flagship segment is going out the window
- 6:38for qualcomm now if you step into qualcomm shoes
- 6:42they're not dumb they know this i still think
- 6:46you will see budget and mid -range cpus from
- 6:51qualcomm in some of these mid -range and budget
- 6:55phone android phones right so i i still think
- 6:59they have that going for them but they have smart
- 7:03people working in the office at qualcomm they
- 7:06know they see the writing on the wall and they've
- 7:10made adjustments behind the scenes to try to
- 7:15circumvent the loss of flagship customers. So
- 7:20if Samsung eventually goes with their Exynos
- 7:23CPU, there goes a customer. If Xiaomi goes to
- 7:27their X -Ring CPUs in the future, there goes
- 7:30a customer. If Oppo, if they just switch to MediaTek
- 7:34CPUs, there goes a customer. So behind the scenes,
- 7:38Qualcomm has kind of silently been maneuvering
- 7:43for this and here is a perfect example of them
- 7:49trying to maneuver in different industries because
- 7:52andrew a defense company led by palmer lucky
- 7:56and qualcomm both announced a new american -made
- 8:01notebook pc called blue chip it's going to be
- 8:04for defense purposes It'll be like a laptop used
- 8:08in the field, whether during war, during operations
- 8:12or defense scenarios. Qualcomm is going to supply
- 8:15that computer with CPUs. And I still think Qualcomm
- 8:22has a market in the PC world with their Snapdragon
- 8:28X series processors. They actually have a really
- 8:31special thing going on in the desktop world,
- 8:34laptop world. I think they will be there. It's
- 8:39the preferred ARM -based chipset. If you want
- 8:44to go that route when using a desktop and or
- 8:47a laptop PC, obviously there's x86 with Intel
- 8:50and AMD. But if you want to go ARM -based, Qualcomm
- 8:54has that segment on lock, at least for the near
- 8:56future, right? And you also see Qualcomm getting
- 9:00into the automotive industry. And another huge,
- 9:04huge booming industry, which is raising the prices
- 9:09across the board on a lot of other industries.
- 9:11But that's AI. So Qualcomm has also been getting
- 9:15into the data center industry, whether it's CPUs
- 9:20for data centers and or servers. Those things
- 9:23are popping up all over the place. Qualcomm is
- 9:26trying to corner the market on server CPUs in
- 9:30these data centers. So you can kind of see them.
- 9:34If you're looking for it, if you're not looking
- 9:37for it, it'll just blow right by you. You won't
- 9:39really see anything. Every now and then I'll
- 9:42see something come up, a news article or something,
- 9:44and I'll be, hmm, I know exactly why they're
- 9:46doing this deal. Like with this Palmer Lucky
- 9:48thing and Andruil, their deal to supply. defense
- 9:54laptops, right? With Qualcomm chipsets. They're
- 9:58doing that for a reason because they're slowly
- 10:00getting pinched out of the flagship segment in
- 10:05mobile device, mobile device industry. So it'll
- 10:08be very interesting to see just how they maneuver.
- 10:12Keep an eye on this because like I said, I think
- 10:15in three to four years, possibly five years,
- 10:17all these manufacturers are going to be using
- 10:20their own CPUs. And again, that pinches out Qualcomm.
- 10:24Kind of sad to see, but you know, it is what
- 10:28it is. That's business. So we'll have to wait
- 10:32and see. Subscribe to eSIM Studios. I love covering
- 10:36and looking into stuff like this and kind of
- 10:39taking a peek into the future. But Qualcomm is
- 10:43hanging on for dear life, at least in the mobile
- 10:45device world. So we'll keep an eye on that for
- 10:48you. I do appreciate your time. I'll see y 'all
- 10:50on the next one. Peace.