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The RE/MAX Takeover: Why Real Just Bought a 53-Year-Old Brand
The residential real estate sandbox just completely changed. In this episode of This Week in DFW Real Estate, hosts Nick Good and Brian Force break down a wild string of mergers: Real Brokerage acquiring the iconic, 53-year-old RE/MAX brand, and eXp Realty purchasing the NextHome franchise network.
In a historical twist, the up-and-coming cloud-based disruptors are using their capital stacks to buy legacy giants. Nick and Brian look past the generic Facebook chatter to analyze the exact corporate playbook: streamlining backend compliance, liquidating franchise office overhead, and trapping…
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