Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Google Maps Drives Physical Store Traffic
Lucas and Luna explore how local search results are no longer just about digital visibility but directly influence brick-and-mortar foot traffic. Using a case study of a regional coffee chain, they break down the specific mechanics of map pack optimization, review sentiment analysis, and the hidden role of user engagement signals in converting online searches into real-world visits. This episode reveals why traditional SEO metrics like backlinks matter less for local businesses than proximity-based ranking factors and how small adjustments to business profiles can yield measurable increases…
The skinny
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