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Why Some Online Businesses Get Sales and Others Get Views

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Why do some online businesses collect views and kind comments for months while others quietly collect orders?

A view and a sale are different events, produced by different causes. In this episode of $0 to $1M in 90 Days, Sloane Mercer traces the chain between attention and a completed purchase, examining mismatched audiences, weak or vague offers, uncertain trust, and confusing checkouts as the four places a page most often loses its buyers.

Using an illustrative funnel with clearly invented numbers, Sloane shows why…

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