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Stop the Summer Sales Slump: 3 Sales Strategies Made Easier with AI · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  All
• 0:00
  right,
• 0:00
  I
• 0:00
  want
• 0:00
  you
• 0:00
  all
• 0:01
  to
• 0:01
  picture
• 0:01
  this.
• 0:01
  It's
• 0:02
  9am
• 0:02
  You've
• 0:03
  broken
• 0:03
  up
• 0:03
  one
• 0:04
  fight
• 0:04
  over
• 0:04
  screen
• 0:05
  time,
• 0:06
  you've
• 0:06
  made
• 0:06
  two
• 0:07
  snacks
• 0:07
  that
• 0:07
  nobody's
• 0:08
  finished,
• 0:08
  and
• 0:09
  you're
• 0:09
  trying
• 0:09
  to
• 0:09
  answer
• 0:09
  a
• 0:10
  client
• 0:10
  email
• 0:10
  while
• 0:11
  the
• 0:11
  kid's
• 0:11
  hanging
• 0:12
  off
• 0:12
  your
• 0:12
  arm
• 0:12
  and
• 0:13
  you're
• 0:13
  asking
• 0:14
  you
• 0:14
  if
• 0:14
  he
• 0:14
  can
• 0:14
  go
• 0:15
  to
• 0:15
  the
• 0:15
  pool.
• 0:16
  And
• 0:16
  someplace
• 0:16
  in
• 0:17
  the
• 0:17
  back
• 0:17
  of
• 0:17
  your
• 0:17
  mind
• 0:18
  there's
• 0:18
  this
• 0:18
  little
• 0:19
  voice
• 0:19
  saying,
• 0:20
  I
• 0:20
  should
• 0:20
  be
• 0:20
  selling
• 0:21
  something
• 0:21
  right
• 0:21
  now.
• 0:22
  What
• 0:22
  am
• 0:22
  I
• 0:22
  selling?
• 0:23
  What
• 0:23
  am
• 0:23
  I
• 0:23
  selling?
• 0:23
  And
• 0:24
  how
• 0:24
  do
• 0:24
  I
• 0:24
  get
• 0:24
  there?
• 0:25
  The
• 0:25
  guilt.
• 0:25
  It's
• 0:26
  showing
• 0:27
  up.
• 0:27
  And
• 0:28
  because
• 0:28
  summer
• 0:29
  is
• 0:30
  when
• 0:30
  everyone
• 0:30
  online
• 0:31
  is
• 0:31
  either
• 0:31
  posting
• 0:32
  pictures
• 0:32
  from
• 0:33
  the
• 0:33
  beach,
• 0:33
  they're
• 0:34
  saying
• 0:34
  they're
• 0:34
  making
• 0:34
  a
• 0:35
  40k
• 0:35
  with
• 0:36
  margaritas
• 0:36
  in
• 0:36
  their
• 0:37
  hand,
• 0:37
  or
• 0:38
  telling
• 0:38
  you
• 0:39
  you
• 0:39
  should
• 0:39
  lean
• 0:40
  into
• 0:40
  the
• 0:40
  slow
• 0:40
  season
• 0:41
  because
• 0:41
  burnout
• 0:42
  is
• 0:42
  real
• 0:42
  and
• 0:43
  blah,
• 0:43
  blah.
• 0:43
  And
• 0:44
  so
• 0:44
  you're
• 0:44
  sitting
• 0:44
  here
• 0:44
  thinking,
• 0:45
  what
• 0:46
  is
• 0:46
  happening?
• 0:47
  I
• 0:47
  have
• 0:47
  way
• 0:48
  less
• 0:48
  time
• 0:49
  because
• 0:49
  the
• 0:49
  kids
• 0:49
  are
• 0:49
  home,
• 0:50
  but
• 0:50
  the
• 0:50
  bills
• 0:50
  are
• 0:51
  the
• 0:51
  same
• 0:51
  and
• 0:51
  the
• 0:51
  clients
• 0:52
  are
• 0:52
  still
• 0:52
  demanding.
• 0:53
  Yeah,
• 0:53
  so.
• 0:54
  So
• 0:54
  I
• 0:54
  am
• 0:54
  definitely
• 0:55
  feeling
• 0:56
  this
• 0:56
  right
• 0:56
  now.
• 0:57
  We've
• 0:57
  got
• 0:57
  two
• 0:57
  home
• 0:58
  that
• 0:58
  I
• 0:58
  just
• 0:58
  handed
• 0:59
  my
• 0:59
  phone
• 1:00
  and
• 1:00
  said,
• 1:00
  order
• 1:00
  some
• 1:00
  Instacart
• 1:01
  because
• 1:01
  I've
• 1:01
  been
• 1:02
  calling
• 1:02
  calls
• 1:02
  all
• 1:02
  morning.
• 1:03
  It's
• 1:03
  one
• 1:03
  o'
• 1:03
  clock
• 1:04
  and
• 1:04
  I
• 1:04
  don't
• 1:04
  think
• 1:05
  they've
• 1:05
  eaten.
• 1:05
  Don't
• 1:05
  call
• 1:05
  CVS
• 1:06
  on
• 1:06
  me.
• 1:06
  There's
• 1:07
  food
• 1:07
  in
• 1:07
  the
• 1:07
  fridge,
• 1:07
  they
• 1:07
  can
• 1:08
  go
• 1:08
  grab
• 1:08
  it.
• 1:08
  But
• 1:09
  that's
• 1:09
  the
• 1:09
  reality
• 1:09
  right
• 1:10
  here.
• 1:10
  And
• 1:10
  but
• 1:11
  you
• 1:11
  know
• 1:11
  what?
• 1:11
  We
• 1:11
  do
• 1:11
  have
• 1:11
  the
• 1:11
  same
• 1:12
  bills.
• 1:12
  So
• 1:12
  we
• 1:12
  want
• 1:13
  to
• 1:13
  say
• 1:13
  up
• 1:13
  front
• 1:13
  that
• 1:13
  summer
• 1:14
  does
• 1:14
  not
• 1:14
  have
• 1:14
  to
• 1:14
  be
• 1:14
  the
• 1:15
  time
• 1:15
  that
• 1:15
  your
• 1:15
  revenue
• 1:16
  dips,
• 1:16
  but
• 1:17
  it
• 1:17
  is
• 1:17
  a
• 1:17
  time
• 1:17
  where
• 1:18
  you
• 1:18
  need
• 1:18
  to
• 1:18
  get
• 1:18
  a
• 1:18
  little
• 1:18
  more
• 1:19
  creative
• 1:19
  or
• 1:20
  a
• 1:20
  little
• 1:20
  more
• 1:20
  innovated
• 1:21
  in
• 1:21
  how
• 1:21
  you
• 1:22
  sell
• 1:22
  because
• 1:22
  you
• 1:23
  can't
• 1:23
  show
• 1:23
  up
• 1:23
  and
• 1:24
  sell
• 1:24
  like
• 1:24
  the
• 1:24
  version
• 1:24
  of
• 1:25
  you
• 1:25
  that
• 1:25
  has
• 1:25
  eight
• 1:25
  hours
• 1:26
  hours
• 1:26
  while
• 1:26
  the
• 1:26
  kids
• 1:26
  are
• 1:27
  at
• 1:27
  home
• 1:28
  and
• 1:28
  not
• 1:28
  in
• 1:29
  and
• 1:29
  out.
• 1:29
  So
• 1:29
  today
• 1:30
  we're
• 1:30
  going
• 1:31
  to
• 1:31
  share
• 1:31
  some
• 1:31
  strategies
• 1:32
  that
• 1:32
  hopefully
• 1:33
  don't
• 1:33
  add
• 1:33
  more
• 1:34
  to
• 1:34
  your
• 1:35
  plate.
• 1:35
  But
• 1:36
  we're
• 1:36
  going
• 1:36
  to
• 1:36
  be
• 1:36
  sharing
• 1:36
  three
• 1:37
  ways
• 1:37
  to
• 1:37
  get
• 1:37
  the
• 1:38
  most
• 1:38
  out
• 1:38
  of
• 1:38
  the
• 1:38
  little
• 1:38
  bit
• 1:39
  of
• 1:39
  time
• 1:39
  that
• 1:39
  you
• 1:39
  have
• 1:40
  dedicated
• 1:40
  to
• 1:40
  generating
• 1:41
  revenue
• 1:41
  in
• 1:42
  your
• 1:42
  business.
• 1:42
  And
• 1:42
  our
• 1:43
  goal
• 1:43
  here
• 1:43
  is
• 1:43
  to
• 1:44
  give
• 1:44
  you
• 1:44
  ROI
• 1:45
  that
• 1:45
  has
• 1:46
  less
• 1:46
  effort,
• 1:47
  but
• 1:47
  you're
• 1:47
  going
• 1:47
  to
• 1:47
  get
• 1:47
  more
• 1:48
  returns.
• 1:48
  So
• 1:49
  let's
• 1:49
  get
• 1:49
  into
• 1:49
  it.
• 1:50
  All
• 1:50
  right?
• 1:50
  Before
• 1:50
  we
• 1:51
  dive
• 1:51
  in,
• 1:51
  let's
• 1:52
  do
• 1:52
  a
• 1:52
  quick
• 1:52
  energy
• 1:53
  check
• 1:53
  because
• 1:53
  we're
• 1:54
  a
• 1:54
  little
• 1:54
  woo
• 1:54
  woo
• 1:55
  here
• 1:55
  and
• 1:55
  we
• 1:55
  own
• 1:55
  it.
• 1:56
  And
• 1:56
  I
• 1:56
  think
• 1:56
  things
• 1:56
  marinate
• 1:57
  a
• 1:57
  little
• 1:57
  bit
• 1:57
  bit
• 1:58
  better
• 1:58
  with
• 1:58
  the
• 1:58
  intention.
• 1:59
  So
• 1:59
  wherever
• 2:00
  you
• 2:00
  are
• 2:00
  right
• 2:00
  now,
• 2:01
  whether
• 2:01
  you
• 2:01
  are
• 2:02
  picking
• 2:02
  up
• 2:02
  from
• 2:02
  daycare,
• 2:03
  whether
• 2:03
  you're
• 2:04
  doing
• 2:04
  a
• 2:04
  little
• 2:04
  morning
• 2:05
  walk
• 2:05
  for
• 2:05
  self
• 2:05
  care,
• 2:06
  or
• 2:07
  if
• 2:07
  you're
• 2:07
  hiding
• 2:08
  in
• 2:08
  the
• 2:08
  pantry
• 2:09
  for
• 2:09
  five
• 2:09
  minutes
• 2:10
  of
• 2:10
  quiet
• 2:10
  or
• 2:10
  the
• 2:10
  bathroom,
• 2:11
  that
• 2:11
  whatever
• 2:12
  happens,
• 2:12
  I've
• 2:12
  been
• 2:12
  there,
• 2:13
  done
• 2:13
  that.
• 2:13
  I
• 2:14
  want
• 2:14
  you
• 2:14
  to
• 2:14
  take
• 2:14
  a
• 2:14
  deep
• 2:15
  breath
• 2:15
  with
• 2:15
  us
• 2:15
  and
• 2:16
  let
• 2:17
  this
• 2:18
  episode
• 2:19
  hit
• 2:19
  wherever
• 2:20
  it
• 2:20
  needs
• 2:20
  to
• 2:20
  hit.
• 2:21
  We
• 2:21
  want
• 2:21
  to
• 2:21
  know
• 2:21
  a
• 2:22
  little
• 2:22
  bit
• 2:22
  more
• 2:22
  about
• 2:23
  how
• 2:23
  is
• 2:23
  your
• 2:24
  energy
• 2:24
  around
• 2:25
  selling
• 2:25
  feeling
• 2:26
  right?
• 2:26
  You
• 2:27
  feel
• 2:27
  a
• 2:27
  little
• 2:27
  pressured?
• 2:28
  You
• 2:28
  feel
• 2:28
  behind?
• 2:29
  Are
• 2:29
  you
• 2:29
  just
• 2:30
  tired
• 2:30
  of
• 2:30
  thinking
• 2:31
  about
• 2:31
  having
• 2:31
  to
• 2:32
  add
• 2:32
  a
• 2:32
  bazillion
• 2:32
  other
• 2:33
  things
• 2:33
  to
• 2:33
  your
• 2:33
  plate
• 2:34
  while
• 2:34
  you're
• 2:34
  executing
• 2:35
  client
• 2:35
  work?
• 2:35
  And
• 2:35
  all
• 2:36
  of
• 2:36
  the
• 2:36
  other
• 2:36
  things
• 2:36
  that
• 2:37
  you
• 2:37
  have
• 2:37
  to
• 2:37
  manage
• 2:38
  Wherever
• 2:38
  you
• 2:38
  are
• 2:38
  with
• 2:38
  that,
• 2:39
  we
• 2:39
  want
• 2:39
  you
• 2:39
  to
• 2:39
  leave
• 2:40
  this
• 2:41
  episode
• 2:41
  feeling
• 2:42
  one
• 2:43
  thing
• 2:43
  lighter,
• 2:43
  whether
• 2:44
  that
• 2:44
  means
• 2:44
  you've
• 2:44
  gotten
• 2:45
  a
• 2:45
  little
• 2:45
  aha.
• 2:46
  Or
• 2:47
  you
• 2:47
  can
• 2:48
  take
• 2:48
  one
• 2:48
  of
• 2:48
  these
• 2:48
  things
• 2:48
  and
• 2:49
  run
• 2:49
  away
• 2:49
  with
• 2:50
  it.
• 2:50
  What
• 2:50
  we
• 2:50
  don't
• 2:50
  want
• 2:51
  is
• 2:51
  that
• 2:51
  you
• 2:51
  don't
• 2:52
  want
• 2:52
  you
• 2:52
  to
• 2:52
  feel
• 2:52
  busier
• 2:53
  because
• 2:54
  of
• 2:54
  this
• 2:54
  episode
• 2:55
  or
• 2:55
  more
• 2:55
  behind
• 2:56
  because
• 2:56
  of
• 2:56
  this
• 2:56
  episode.
• 2:57
  So.
• 2:57
  So,
• 2:57
  like
• 2:58
  we
• 2:58
  do
• 2:58
  in
• 2:58
  the
• 2:58
  tarot
• 2:59
  world,
• 3:00
  take
• 3:00
  what
• 3:01
  resonates
• 3:01
  and
• 3:01
  leave
• 3:01
  everything
• 3:02
  else
• 3:02
  behind.
• 3:03
  And
• 3:03
  so
• 3:03
  let's
• 3:04
  dive
• 3:04
  in.
• 3:04
  Okay,
• 3:05
  so
• 3:05
  way
• 3:05
  number
• 3:06
  one
• 3:06
  is
• 3:06
  you
• 3:07
  really
• 3:07
  want
• 3:07
  to
• 3:07
  get
• 3:08
  super,
• 3:08
  super
• 3:09
  clear
• 3:09
  on
• 3:10
  who
• 3:10
  you're
• 3:10
  talking
• 3:11
  to.
• 3:12
  Not
• 3:12
  only
• 3:12
  that,
• 3:12
  but
• 3:13
  what
• 3:13
  are
• 3:13
  they
• 3:13
  experiencing
• 3:14
  right
• 3:14
  now
• 3:15
  in
• 3:15
  this
• 3:15
  moment,
• 3:16
  in
• 3:16
  this
• 3:16
  season?
• 3:17
  So
• 3:17
  take
• 3:17
  this
• 3:17
  podcast,
• 3:18
  for
• 3:18
  example.
• 3:18
  We
• 3:18
  know
• 3:19
  that
• 3:19
  most
• 3:19
  of
• 3:19
  our
• 3:20
  people
• 3:20
  that
• 3:20
  are
• 3:20
  listening,
• 3:21
  we
• 3:21
  think,
• 3:22
  tell
• 3:22
  us
• 3:22
  if
• 3:22
  we're
• 3:22
  wrong,
• 3:23
  are
• 3:23
  female
• 3:24
  entrepreneurs
• 3:24
  that
• 3:25
  have
• 3:25
  kids
• 3:26
  that
• 3:26
  are
• 3:26
  probably
• 3:26
  home
• 3:27
  this
• 3:27
  time.
• 3:27
  So
• 3:28
  we
• 3:28
  want
• 3:28
  to
• 3:28
  make
• 3:28
  sure
• 3:28
  that
• 3:28
  we're
• 3:28
  talking
• 3:29
  to
• 3:29
  those
• 3:29
  specific
• 3:29
  pain
• 3:30
  points,
• 3:30
  just
• 3:30
  like
• 3:30
  we
• 3:30
  decided
• 3:31
  to
• 3:31
  do
• 3:31
  in
• 3:31
  this
• 3:31
  episode.
• 3:32
  So
• 3:32
  getting
• 3:32
  a
• 3:33
  little
• 3:33
  meta
• 3:33
  with
• 3:34
  you.
• 3:34
  I
• 3:34
  think
• 3:34
  sometimes
• 3:35
  the
• 3:35
  temptation
• 3:36
  when
• 3:36
  you're
• 3:36
  short
• 3:36
  on
• 3:36
  time
• 3:37
  is,
• 3:37
  oh,
• 3:37
  I
• 3:37
  just
• 3:37
  need
• 3:37
  to
• 3:38
  post
• 3:38
  something.
• 3:39
  I
• 3:39
  think
• 3:39
  give
• 3:40
  yourself
• 3:40
  permission
• 3:41
  to
• 3:41
  not
• 3:42
  post
• 3:42
  as
• 3:42
  much,
• 3:43
  but
• 3:43
  post
• 3:44
  more
• 3:44
  intentionally.
• 3:45
  And
• 3:46
  really
• 3:46
  take
• 3:46
  the
• 3:47
  time
• 3:47
  to
• 3:47
  do
• 3:48
  the
• 3:48
  research
• 3:48
  to
• 3:49
  figure
• 3:49
  out
• 3:50
  what
• 3:50
  your
• 3:50
  competitors
• 3:51
  are
• 3:51
  doing
• 3:51
  right
• 3:51
  now.
• 3:52
  What
• 3:52
  is
• 3:52
  that
• 3:52
  voice
• 3:53
  of
• 3:53
  the
• 3:53
  customer?
• 3:53
  What
• 3:53
  are
• 3:53
  they
• 3:54
  saying
• 3:54
  right
• 3:54
  now?
• 3:55
  And
• 3:55
  that
• 3:55
  way,
• 3:56
  the
• 3:56
  messaging
• 3:57
  and
• 3:57
  the
• 3:57
  marketing
• 3:58
  that
• 3:58
  you're
• 3:58
  putting
• 3:58
  out
• 3:58
  is
• 3:59
  really
• 3:59
  hitting.
• 4:00
  So
• 4:00
  I
• 4:00
  know
• 4:00
  Rachel
• 4:01
  shared
• 4:01
  with
• 4:01
  me
• 4:01
  last
• 4:02
  week
• 4:02
  that
• 4:02
  she
• 4:03
  was
• 4:03
  super
• 4:03
  excited
• 4:04
  about
• 4:05
  creating
• 4:05
  some
• 4:06
  content
• 4:06
  because
• 4:06
  she
• 4:06
  is
• 4:06
  doing
• 4:07
  the
• 4:07
  impossible.
• 4:07
  You
• 4:07
  really
• 4:08
  haven't
• 4:08
  been
• 4:08
  creating
• 4:08
  content
• 4:08
  all
• 4:09
  year.
• 4:09
  You're
• 4:10
  here
• 4:10
  summer
• 4:10
  and
• 4:11
  busier,
• 4:12
  slower
• 4:12
  time,
• 4:12
  but
• 4:13
  you've
• 4:13
  still
• 4:13
  managed
• 4:14
  to
• 4:14
  crank
• 4:14
  out
• 4:14
  a
• 4:14
  bunch
• 4:15
  of
• 4:15
  different
• 4:15
  content.
• 4:15
  I'm
• 4:16
  jealous
• 4:16
  because
• 4:16
  I
• 4:16
  haven't
• 4:16
  gotten
• 4:16
  there
• 4:17
  yet.
• 4:17
  Tell
• 4:17
  us
• 4:17
  what
• 4:17
  your
• 4:17
  strategy
• 4:18
  was
• 4:18
  last
• 4:18
  week.
• 4:19
  Yeah,
• 4:19
  well,
• 4:20
  one,
• 4:20
  it
• 4:20
  took
• 4:20
  me
• 4:20
  a
• 4:21
  lot
• 4:21
  to
• 4:21
  realize
• 4:22
  that
• 4:22
  the
• 4:23
  kind
• 4:23
  of
• 4:23
  point
• 4:23
  of
• 4:24
  reference
• 4:24
  that
• 4:24
  I
• 4:24
  kept
• 4:25
  going
• 4:25
  back
• 4:25
  to
• 4:26
  was
• 4:27
  very
• 4:27
  much
• 4:27
  outdated.
• 4:28
  It
• 4:28
  wasn't
• 4:29
  the
• 4:29
  current
• 4:30
  moment.
• 4:30
  And
• 4:30
  my
• 4:31
  typical
• 4:31
  Workflow
• 4:32
  with
• 4:32
  this
• 4:32
  was
• 4:33
  I
• 4:33
  will
• 4:34
  pull
• 4:34
  up
• 4:34
  my
• 4:34
  phone,
• 4:35
  open
• 4:35
  TikTok
• 4:36
  or
• 4:36
  Instagram
• 4:36
  and
• 4:37
  I'll
• 4:37
  scroll
• 4:38
  around
• 4:38
  and
• 4:39
  then
• 4:39
  before
• 4:39
  you
• 4:39
  know,
• 4:40
  it's
• 4:40
  30
• 4:40
  plus
• 4:40
  minutes
• 4:41
  gone
• 4:41
  and
• 4:41
  you're
• 4:42
  like,
• 4:42
  oh,
• 4:42
  was
• 4:42
  I
• 4:42
  supposed
• 4:43
  to
• 4:43
  be
• 4:43
  researching
• 4:44
  content
• 4:44
  or
• 4:45
  was
• 4:45
  I
• 4:45
  supposed
• 4:45
  to
• 4:45
  be
• 4:46
  just
• 4:46
  looking
• 4:46
  for
• 4:46
  the
• 4:47
  next
• 4:47
  sourdough
• 4:48
  bread
• 4:48
  recipe?
• 4:48
  That
• 4:49
  was
• 4:49
  my
• 4:49
  life.
• 4:50
  So
• 4:50
  I
• 4:50
  said,
• 4:50
  okay,
• 4:51
  I
• 4:51
  need
• 4:51
  to
• 4:51
  do
• 4:51
  this
• 4:51
  where
• 4:52
  it's
• 4:52
  not
• 4:52
  going
• 4:52
  to
• 4:52
  put
• 4:52
  me
• 4:53
  in
• 4:53
  a
• 4:53
  squirrel
• 4:53
  moment
• 4:54
  where
• 4:54
  I'm
• 4:54
  distracted.
• 4:55
  I
• 4:56
  hacked
• 4:56
  to
• 4:56
  be
• 4:56
  able
• 4:57
  to
• 4:57
  get
• 4:57
  clear
• 4:57
  and
• 4:58
  focus,
• 4:58
  create
• 4:58
  a
• 4:59
  framework.
• 4:59
  So
• 5:00
  one
• 5:00
  of
• 5:00
  our
• 5:00
  new
• 5:01
  assistants
• 5:01
  is
• 5:02
  something
• 5:02
  that
• 5:02
  we
• 5:02
  came
• 5:02
  up
• 5:03
  with
• 5:03
  where
• 5:03
  it's
• 5:04
  a
• 5:04
  content
• 5:05
  template
• 5:06
  where
• 5:06
  essentially
• 5:06
  it
• 5:07
  gave
• 5:07
  me
• 5:08
  my
• 5:08
  five
• 5:08
  reoccurring
• 5:09
  patterns
• 5:10
  of
• 5:10
  people
• 5:10
  in
• 5:10
  my
• 5:11
  niche.
• 5:11
  So
• 5:11
  this
• 5:12
  is
• 5:12
  using
• 5:12
  data
• 5:13
  that
• 5:13
  is
• 5:14
  pulling
• 5:14
  from
• 5:14
  your
• 5:14
  voice,
• 5:15
  of
• 5:15
  the
• 5:15
  customer,
• 5:16
  from
• 5:16
  your
• 5:16
  competitor
• 5:17
  research,
• 5:18
  and
• 5:18
  anything
• 5:19
  that
• 5:19
  is
• 5:19
  online
• 5:20
  that
• 5:20
  is
• 5:20
  surrounding
• 5:21
  these
• 5:21
  topics
• 5:22
  that,
• 5:22
  that
• 5:22
  you've
• 5:22
  niched
• 5:23
  into.
• 5:24
  And
• 5:24
  it
• 5:24
  says,
• 5:25
  here's
• 5:26
  the
• 5:26
  analysis,
• 5:27
  here's
• 5:27
  the
• 5:27
  reoccurring
• 5:28
  themes
• 5:28
  and
• 5:28
  the
• 5:29
  hooks
• 5:29
  and
• 5:29
  the
• 5:29
  structures
• 5:30
  that
• 5:30
  tend
• 5:31
  to
• 5:31
  work
• 5:31
  really
• 5:32
  well.
• 5:32
  And
• 5:32
  so
• 5:32
  I
• 5:33
  use
• 5:33
  that
• 5:33
  as
• 5:33
  my
• 5:33
  starting
• 5:34
  point.
• 5:34
  It's
• 5:35
  fresh,
• 5:35
  way
• 5:36
  fresher
• 5:36
  than
• 5:36
  what
• 5:37
  I
• 5:37
  was
• 5:37
  doing
• 5:37
  before.
• 5:38
  And
• 5:39
  it
• 5:39
  saves
• 5:39
  you
• 5:40
  the
• 5:40
  kind
• 5:41
  of
• 5:41
  squirrel
• 5:41
  moments
• 5:42
  of
• 5:42
  getting
• 5:42
  to
• 5:42
  the
• 5:42
  place
• 5:43
  where
• 5:43
  you're
• 5:43
  like,
• 5:43
  what
• 5:44
  am
• 5:44
  I
• 5:44
  even
• 5:44
  talking
• 5:44
  about?
• 5:45
  How
• 5:45
  do
• 5:45
  I
• 5:45
  find
• 5:45
  inspiration
• 5:46
  and
• 5:47
  how
• 5:47
  do
• 5:47
  I
• 5:47
  create
• 5:47
  this
• 5:48
  into
• 5:48
  a
• 5:48
  framework
• 5:49
  that
• 5:50
  is
• 5:50
  repeatable
• 5:51
  over
• 5:51
  and
• 5:51
  over?
• 5:51
  So
• 5:52
  in
• 5:52
  connection
• 5:53
  with
• 5:53
  TikTok,
• 5:54
  Tina,
• 5:55
  I
• 5:55
  took
• 5:56
  this
• 5:56
  content
• 5:57
  template
• 5:57
  structure
• 5:58
  that
• 5:58
  is
• 5:59
  fully
• 5:59
  designed
• 6:00
  around
• 6:00
  my
• 6:01
  business
• 6:01
  brain
• 6:02
  and
• 6:02
  had
• 6:03
  it
• 6:03
  give
• 6:03
  me
• 6:04
  and
• 6:04
  script
• 6:04
  out
• 6:05
  five
• 6:05
  videos.
• 6:06
  Do
• 6:06
  I
• 6:07
  use
• 6:07
  the
• 6:07
  videos
• 6:08
  100%
• 6:09
  to
• 6:09
  the
• 6:09
  T?
• 6:10
  No.
• 6:10
  I'm
• 6:11
  very
• 6:11
  good
• 6:11
  at
• 6:11
  rifting,
• 6:13
  so
• 6:13
  I
• 6:13
  will
• 6:13
  take
• 6:13
  what
• 6:13
  I
• 6:14
  want
• 6:14
  from
• 6:15
  it
• 6:15
  and
• 6:15
  I'll
• 6:15
  be
• 6:15
  like,
• 6:15
  oh,
• 6:16
  I
• 6:16
  love
• 6:16
  this
• 6:16
  and
• 6:17
  I'll
• 6:17
  go
• 6:17
  into
• 6:17
  it.
• 6:18
  And
• 6:18
  I've
• 6:19
  given
• 6:19
  myself
• 6:20
  the
• 6:20
  permission
• 6:21
  that
• 6:21
  I
• 6:21
  don't
• 6:21
  need
• 6:21
  any
• 6:22
  fancy
• 6:22
  editing.
• 6:23
  So
• 6:23
  the
• 6:23
  last
• 6:24
  couple
• 6:24
  of
• 6:24
  videos
• 6:24
  that
• 6:24
  I've
• 6:25
  posted,
• 6:25
  I
• 6:25
  just
• 6:26
  record
• 6:26
  it,
• 6:26
  cut
• 6:27
  out
• 6:27
  some
• 6:27
  of
• 6:27
  the
• 6:27
  dead
• 6:28
  space
• 6:28
  and
• 6:29
  literally
• 6:29
  throw
• 6:29
  captions
• 6:30
  on
• 6:30
  it
• 6:30
  and
• 6:30
  get
• 6:30
  it
• 6:31
  out
• 6:31
  there.
• 6:31
  I
• 6:31
  think
• 6:31
  so
• 6:32
  many
• 6:32
  people
• 6:32
  are
• 6:33
  really
• 6:33
  stuck
• 6:33
  in
• 6:34
  that
• 6:34
  perfection
• 6:34
  mode
• 6:35
  because
• 6:35
  it
• 6:35
  was
• 6:35
  me
• 6:36
  and
• 6:36
  I
• 6:36
  was
• 6:37
  like,
• 6:37
  I'm
• 6:37
  not
• 6:37
  going
• 6:37
  to
• 6:37
  do
• 6:37
  this
• 6:38
  because
• 6:38
  I
• 6:38
  need
• 6:38
  it
• 6:38
  to
• 6:38
  look
• 6:39
  good.
• 6:39
  I
• 6:39
  need
• 6:39
  the
• 6:39
  little
• 6:39
  things
• 6:40
  to
• 6:40
  top
• 6:40
  up.
• 6:40
  I
• 6:40
  need
• 6:41
  the
• 6:41
  words
• 6:41
  to
• 6:41
  go
• 6:41
  behind
• 6:42
  my
• 6:42
  head
• 6:42
  and
• 6:43
  I
• 6:43
  just
• 6:43
  need
• 6:43
  to
• 6:43
  build
• 6:43
  the
• 6:44
  habit.
• 6:44
  So
• 6:45
  that
• 6:45
  was
• 6:45
  my
• 6:45
  intention,
• 6:46
  was
• 6:47
  build
• 6:47
  the
• 6:47
  habit
• 6:47
  and
• 6:48
  do
• 6:48
  it
• 6:48
  in
• 6:48
  a
• 6:48
  way
• 6:48
  that's
• 6:49
  making
• 6:49
  you
• 6:49
  spend
• 6:49
  less
• 6:50
  time
• 6:50
  on
• 6:50
  your
• 6:50
  phone.
• 6:51
  So
• 6:52
  that
• 6:52
  was
• 6:52
  the
• 6:52
  goal
• 6:53
  so
• 6:53
  much.
• 6:53
  And
• 6:53
  this
• 6:54
  is
• 6:54
  when
• 6:54
  people
• 6:54
  push
• 6:55
  back
• 6:55
  and
• 6:55
  they're
• 6:55
  like,
• 6:55
  yeah,
• 6:56
  I
• 6:56
  don't
• 6:56
  know
• 6:56
  if
• 6:56
  it's
• 6:57
  for
• 6:57
  me.
• 6:57
  And
• 6:57
  I'm
• 6:57
  like,
• 6:57
  once
• 6:58
  you
• 6:58
  see
• 6:58
  that
• 6:58
  competitor
• 6:59
  research
• 6:59
  or
• 6:59
  voice
• 7:00
  of
• 7:00
  the
• 7:00
  customer
• 7:01
  assistant,
• 7:01
  do
• 7:01
  what
• 7:02
  it's
• 7:02
  done
• 7:02
  and
• 7:02
  present
• 7:03
  you
• 7:03
  with
• 7:03
  a
• 7:04
  30
• 7:04
  page
• 7:04
  thing
• 7:05
  that
• 7:05
  probably
• 7:05
  would
• 7:05
  have
• 7:05
  taken
• 7:06
  a
• 7:06
  human
• 7:07
  two
• 7:07
  weeks
• 7:08
  to
• 7:08
  do.
• 7:08
  I
• 7:09
  think
• 7:10
  just
• 7:10
  go
• 7:10
  search
• 7:10
  through
• 7:10
  all
• 7:11
  the
• 7:11
  webs,
• 7:11
  pull
• 7:12
  the
• 7:12
  exact
• 7:12
  quotes
• 7:12
  from
• 7:13
  Reddit
• 7:13
  of
• 7:13
  what
• 7:13
  people
• 7:13
  are
• 7:14
  saying
• 7:14
  or
• 7:14
  complaining
• 7:15
  about,
• 7:16
  go
• 7:16
  find
• 7:16
  different
• 7:16
  articles
• 7:17
  that
• 7:17
  are
• 7:17
  relevant
• 7:18
  to
• 7:18
  your
• 7:18
  niche
• 7:18
  or
• 7:19
  whatever.
• 7:19
  I'm
• 7:19
  like,
• 7:19
  that
• 7:19
  would
• 7:19
  have
• 7:20
  taken
• 7:20
  freaking
• 7:21
  forever.
• 7:22
  And
• 7:22
  this
• 7:22
  is
• 7:22
  where
• 7:22
  it
• 7:23
  blows
• 7:23
  my
• 7:23
  mind.
• 7:23
  Or
• 7:24
  even
• 7:24
  I
• 7:24
  have
• 7:24
  a
• 7:25
  client
• 7:25
  that
• 7:26
  has
• 7:26
  a
• 7:26
  coaching
• 7:27
  certification
• 7:28
  where
• 7:28
  they
• 7:28
  have
• 7:28
  900
• 7:29
  students
• 7:29
  in
• 7:29
  it
• 7:30
  and
• 7:30
  we
• 7:30
  get
• 7:30
  900
• 7:31
  student
• 7:31
  surveys
• 7:32
  and
• 7:32
  it
• 7:32
  has
• 7:32
  really
• 7:33
  amazing
• 7:33
  data
• 7:34
  about
• 7:34
  what
• 7:34
  hesitations
• 7:35
  they
• 7:35
  had
• 7:36
  before
• 7:36
  they
• 7:36
  joined,
• 7:37
  what
• 7:37
  finally
• 7:37
  made
• 7:38
  them
• 7:38
  join
• 7:38
  their
• 7:38
  demographic
• 7:39
  and
• 7:39
  all
• 7:39
  of
• 7:39
  that.
• 7:40
  And
• 7:40
  for
• 7:40
  a
• 7:40
  human
• 7:40
  to
• 7:41
  compute
• 7:42
  and
• 7:42
  be
• 7:42
  able
• 7:42
  to
• 7:42
  digest
• 7:43
  all
• 7:43
  that
• 7:43
  info
• 7:44
  out,
• 7:44
  I
• 7:44
  don't
• 7:45
  even
• 7:45
  know
• 7:45
  if
• 7:45
  it
• 7:45
  would
• 7:45
  be
• 7:45
  possible
• 7:46
  in
• 7:46
  the
• 7:46
  way
• 7:46
  that
• 7:46
  AI
• 7:47
  can
• 7:47
  do
• 7:47
  it.
• 7:47
  So
• 7:47
  if
• 7:48
  you're
• 7:48
  not
• 7:48
  using
• 7:48
  AI
• 7:49
  to
• 7:49
  help
• 7:49
  you
• 7:49
  build
• 7:50
  out
• 7:50
  a
• 7:50
  voice
• 7:50
  of
• 7:50
  the
• 7:50
  customer
• 7:51
  document,
• 7:51
  do
• 7:52
  customer
• 7:52
  research,
• 7:52
  do
• 7:53
  competitor
• 7:53
  research.
• 7:54
  I
• 7:54
  think
• 7:54
  you're
• 7:55
  really
• 7:55
  under
• 7:55
  leveraging
• 7:56
  it
• 7:56
  in
• 7:57
  a
• 7:57
  way
• 7:57
  that
• 7:57
  can
• 7:57
  help
• 7:57
  you
• 7:58
  build
• 7:58
  content
• 7:58
  that
• 7:59
  is
• 7:59
  really
• 7:59
  relevant
• 8:00
  to
• 8:00
  where
• 8:00
  your
• 8:01
  customer's
• 8:01
  at
• 8:01
  in
• 8:01
  the
• 8:01
  current
• 8:02
  state
• 8:02
  of
• 8:02
  mind,
• 8:03
  using
• 8:03
  their
• 8:03
  exact
• 8:04
  language.
• 8:04
  So
• 8:04
  you
• 8:05
  can
• 8:05
  mirror
• 8:05
  that
• 8:05
  and
• 8:06
  showing
• 8:06
  you
• 8:07
  trends
• 8:07
  and
• 8:08
  patterns
• 8:08
  as
• 8:09
  well.
• 8:09
  Yeah.
• 8:10
  And
• 8:10
  I
• 8:10
  also
• 8:10
  think
• 8:11
  too,
• 8:11
  in
• 8:11
  the
• 8:12
  sense
• 8:12
  of
• 8:12
  Justin,
• 8:13
  I
• 8:13
  were
• 8:13
  just
• 8:13
  talking
• 8:14
  about
• 8:14
  before
• 8:14
  this
• 8:14
  call
• 8:15
  that
• 8:15
  this
• 8:15
  year
• 8:16
  feels
• 8:16
  like
• 8:16
  it's
• 8:17
  going
• 8:17
  so
• 8:17
  fast.
• 8:18
  It
• 8:19
  is
• 8:19
  extremely
• 8:19
  difficult
• 8:20
  for
• 8:20
  me
• 8:20
  to
• 8:20
  keep
• 8:21
  up
• 8:21
  because
• 8:22
  I
• 8:22
  do
• 8:22
  try
• 8:22
  to
• 8:23
  prioritize
• 8:23
  my
• 8:24
  family
• 8:24
  life.
• 8:24
  I'm
• 8:24
  done
• 8:25
  at
• 8:25
  4pm
• 8:26
  if
• 8:26
  my
• 8:26
  son
• 8:26
  needs
• 8:27
  me,
• 8:27
  I'm
• 8:27
  like,
• 8:27
  sorry,
• 8:28
  this
• 8:28
  has
• 8:29
  got
• 8:29
  to
• 8:29
  wait
• 8:29
  kind
• 8:30
  of
• 8:30
  thing.
• 8:30
  And
• 8:31
  that
• 8:31
  building
• 8:31
  of
• 8:32
  pressure
• 8:33
  really
• 8:33
  caused
• 8:33
  some,
• 8:34
  I
• 8:34
  don't
• 8:34
  know,
• 8:34
  I'm
• 8:35
  having
• 8:35
  brain
• 8:35
  retention
• 8:36
  issues
• 8:36
  where
• 8:37
  I'm
• 8:37
  like,
• 8:37
  oh
• 8:38
  shoot,
• 8:38
  I
• 8:38
  forgot
• 8:38
  that,
• 8:39
  or
• 8:39
  oh
• 8:39
  shoot,
• 8:39
  I
• 8:39
  forgot
• 8:39
  this.
• 8:40
  And
• 8:40
  so
• 8:41
  if
• 8:41
  you
• 8:41
  are
• 8:41
  limited,
• 8:42
  and
• 8:43
  I
• 8:43
  know
• 8:43
  we
• 8:43
  had
• 8:43
  said
• 8:43
  that
• 8:43
  this
• 8:44
  podcast
• 8:44
  episode
• 8:45
  and
• 8:45
  the
• 8:45
  people
• 8:45
  that
• 8:45
  we
• 8:45
  talk
• 8:46
  to
• 8:46
  are
• 8:46
  for
• 8:46
  the
• 8:47
  ones
• 8:47
  that
• 8:47
  are
• 8:47
  juggling
• 8:48
  the
• 8:48
  kiddos
• 8:48
  and
• 8:48
  the
• 8:49
  this
• 8:49
  and
• 8:49
  the
• 8:49
  that,
• 8:50
  but
• 8:50
  this
• 8:50
  is
• 8:50
  really
• 8:51
  for
• 8:51
  anybody
• 8:52
  who
• 8:52
  is
• 8:52
  that
• 8:53
  small
• 8:53
  team
• 8:54
  trying
• 8:54
  to
• 8:55
  do
• 8:55
  it
• 8:55
  all
• 8:55
  type
• 8:56
  person.
• 8:56
  And
• 8:57
  if
• 8:57
  you
• 8:57
  at
• 8:58
  that
• 8:58
  point
• 8:58
  where
• 8:58
  your
• 8:58
  brain
• 8:59
  retention,
• 9:00
  brain
• 9:00
  capacity,
• 9:01
  all
• 9:02
  of
• 9:02
  it
• 9:02
  is
• 9:02
  already
• 9:02
  stretched,
• 9:03
  we
• 9:03
  do
• 9:04
  encourage
• 9:04
  you
• 9:04
  to
• 9:05
  use
• 9:05
  the
• 9:06
  tools
• 9:06
  that
• 9:06
  you
• 9:07
  can
• 9:08
  so
• 9:08
  that
• 9:08
  you
• 9:08
  can
• 9:09
  say,
• 9:09
  I
• 9:10
  don't
• 9:10
  have
• 9:10
  and
• 9:11
  I
• 9:11
  probably
• 9:11
  won't
• 9:12
  have
• 9:12
  two
• 9:13
  to
• 9:13
  three
• 9:13
  hours
• 9:14
  of
• 9:14
  deep
• 9:14
  thinking
• 9:15
  work.
• 9:16
  That
• 9:16
  window
• 9:17
  doesn't
• 9:17
  exist
• 9:17
  on
• 9:17
  my
• 9:18
  calendar
• 9:18
  and
• 9:19
  it
• 9:19
  probably
• 9:19
  won't
• 9:20
  for
• 9:20
  the
• 9:20
  next
• 9:20
  three
• 9:20
  to
• 9:21
  four
• 9:21
  months
• 9:21
  kind
• 9:21
  of
• 9:22
  thing.
• 9:22
  And
• 9:22
  if
• 9:22
  you're
• 9:22
  like,
• 9:23
  yeah,
• 9:23
  that's
• 9:23
  right,
• 9:24
  then
• 9:24
  lean
• 9:25
  into
• 9:25
  the
• 9:25
  tools
• 9:25
  that
• 9:25
  are
• 9:26
  going
• 9:26
  to
• 9:26
  give
• 9:26
  you
• 9:26
  that
• 9:26
  output.
• 9:27
  That
• 9:27
  would
• 9:27
  be
• 9:28
  just
• 9:28
  as
• 9:28
  impactful
• 9:29
  as
• 9:29
  you
• 9:30
  scouring
• 9:31
  all
• 9:31
  of
• 9:31
  the
• 9:31
  Reddit
• 9:31
  feeds
• 9:32
  and
• 9:32
  the
• 9:32
  Instagram
• 9:33
  and
• 9:33
  all
• 9:33
  of
• 9:33
  that.
• 9:34
  Because
• 9:34
  it's
• 9:34
  changed
• 9:35
  my
• 9:35
  freaking
• 9:35
  life
• 9:36
  because
• 9:36
  I
• 9:36
  don't
• 9:36
  got
• 9:36
  time.
• 9:37
  So,
• 9:37
  yeah,
• 9:37
  this
• 9:38
  is
• 9:38
  a
• 9:38
  divergent.
• 9:38
  But
• 9:38
  I
• 9:38
  was
• 9:39
  telling
• 9:39
  you,
• 9:39
  I
• 9:39
  really
• 9:39
  slacked
• 9:40
  off
• 9:40
  last
• 9:40
  week.
• 9:40
  I
• 9:41
  was
• 9:41
  just
• 9:41
  feeling
• 9:41
  low
• 9:41
  energy
• 9:42
  because
• 9:42
  I
• 9:42
  have
• 9:43
  miles.
• 9:43
  We're
• 9:43
  not
• 9:43
  going
• 9:44
  to
• 9:44
  keep
• 9:44
  going
• 9:44
  over
• 9:44
  it,
• 9:44
  but
• 9:44
  I've
• 9:45
  got
• 9:45
  inbox
• 9:46
  Ivy
• 9:46
  who's
• 9:46
  checking
• 9:47
  all
• 9:47
  my
• 9:47
  slack
• 9:47
  messages
• 9:47
  and
• 9:48
  stuff
• 9:48
  like
• 9:48
  that.
• 9:48
  Even
• 9:48
  if
• 9:49
  I
• 9:49
  wasn't
• 9:49
  all
• 9:49
  the
• 9:49
  way
• 9:50
  there,
• 9:50
  I
• 9:50
  opened
• 9:50
  my
• 9:51
  notion
• 9:51
  for
• 9:51
  the
• 9:51
  first
• 9:52
  time.
• 9:52
  I
• 9:52
  did
• 9:52
  open
• 9:52
  my
• 9:52
  notion
• 9:53
  a
• 9:53
  lot
• 9:53
  last
• 9:53
  week.
• 9:53
  Sometimes
• 9:54
  I
• 9:54
  just
• 9:54
  do
• 9:54
  that.
• 9:55
  And
• 9:55
  all
• 9:55
  the
• 9:56
  task
• 9:56
  from
• 9:56
  all
• 9:57
  my
• 9:57
  client
• 9:57
  meetings
• 9:58
  and
• 9:58
  Rachel
• 9:58
  had
• 9:58
  DM
• 9:59
  me
• 9:59
  about
• 9:59
  doing
• 10:00
  something.
• 10:00
  It
• 10:01
  was
• 10:01
  all
• 10:01
  put
• 10:01
  in
• 10:01
  there
• 10:02
  for
• 10:02
  me.
• 10:03
  And
• 10:03
  then
• 10:03
  all
• 10:03
  I
• 10:03
  had
• 10:04
  to
• 10:04
  go
• 10:04
  back
• 10:04
  through
• 10:04
  my
• 10:05
  notion
• 10:05
  and
• 10:05
  clean
• 10:05
  it
• 10:05
  up
• 10:05
  and
• 10:05
  be,
• 10:06
  oh,
• 10:06
  I
• 10:06
  did
• 10:06
  do
• 10:06
  this.
• 10:06
  I
• 10:07
  did
• 10:07
  do
• 10:07
  this.
• 10:07
  Oh,
• 10:07
  I
• 10:08
  forgot.
• 10:08
  I
• 10:08
  still
• 10:08
  do
• 10:09
  need
• 10:09
  to
• 10:09
  follow
• 10:09
  up
• 10:09
  with
• 10:09
  that
• 10:10
  person.
• 10:10
  But
• 10:10
  it's
• 10:11
  giving
• 10:11
  you
• 10:11
  that
• 10:11
  safety
• 10:12
  net.
• 10:12
  And
• 10:12
  I
• 10:13
  think
• 10:13
  one
• 10:13
  of
• 10:13
  the
• 10:13
  most
• 10:13
  stressful
• 10:14
  things
• 10:14
  about
• 10:14
  being
• 10:15
  an
• 10:15
  entrepreneur
• 10:15
  is
• 10:15
  that
• 10:15
  mental
• 10:16
  overwhelm.
• 10:17
  That's
• 10:17
  overload
• 10:17
  of
• 10:17
  trying
• 10:18
  to
• 10:18
  hold
• 10:18
  everything
• 10:18
  in
• 10:19
  your
• 10:19
  head.
• 10:19
  And
• 10:19
  installing
• 10:20
  these
• 10:20
  little
• 10:21
  scheduled
• 10:21
  skills
• 10:22
  and
• 10:22
  clawed
• 10:22
  has
• 10:23
  really
• 10:23
  helped
• 10:23
  protect
• 10:24
  that
• 10:24
  for
• 10:24
  me.
• 10:24
  So
• 10:25
  that
• 10:25
  was
• 10:25
  a
• 10:25
  side
• 10:25
  thing.
• 10:26
  But
• 10:26
  use
• 10:26
  the
• 10:27
  tools
• 10:27
  there.
• 10:27
  They're
• 10:28
  amazing.
• 10:28
  Even
• 10:29
  if
• 10:29
  they're
• 10:29
  not
• 10:29
  working
• 10:30
  100%
• 10:30
  perfectly,
• 10:31
  they
• 10:31
  are
• 10:31
  still
• 10:32
  better
• 10:32
  than
• 10:32
  trying
• 10:32
  to
• 10:32
  do
• 10:33
  it
• 10:33
  all
• 10:33
  by
• 10:33
  yourself.
• 10:33
  All
• 10:33
  right,
• 10:34
  so
• 10:34
  the
• 10:34
  second
• 10:34
  thing
• 10:35
  that
• 10:35
  you
• 10:35
  want
• 10:35
  to
• 10:35
  do
• 10:36
  is
• 10:37
  lean
• 10:37
  into
• 10:38
  your
• 10:38
  past
• 10:38
  clients.
• 10:39
  Chasing
• 10:39
  strangers
• 10:40
  and
• 10:40
  converting
• 10:41
  strangers
• 10:41
  is
• 10:41
  a
• 10:41
  lot
• 10:41
  harder
• 10:42
  to
• 10:42
  do
• 10:43
  than
• 10:44
  reconnecting
• 10:45
  with
• 10:45
  a
• 10:45
  client
• 10:45
  who's
• 10:46
  had
• 10:46
  an
• 10:46
  amazing
• 10:46
  experience
• 10:46
  experience
• 10:47
  with
• 10:47
  you.
• 10:47
  And
• 10:47
  you
• 10:48
  have
• 10:48
  another
• 10:48
  way
• 10:48
  to
• 10:49
  offer
• 10:49
  value
• 10:50
  or
• 10:50
  to
• 10:50
  help
• 10:50
  them
• 10:51
  gain
• 10:51
  ROI
• 10:52
  in
• 10:52
  their
• 10:53
  business.
• 10:53
  Yeah,
• 10:54
  cold
• 10:54
  leads.
• 10:55
  I
• 10:55
  say
• 10:55
  this
• 10:55
  to
• 10:55
  all
• 10:56
  of
• 10:56
  my
• 10:56
  clients,
• 10:57
  whether
• 10:57
  they're
• 10:57
  trying
• 10:57
  to
• 10:58
  run
• 10:58
  ads
• 10:58
  or
• 10:58
  they're
• 10:59
  just
• 10:59
  trying
• 10:59
  to
• 10:59
  grow
• 10:59
  their
• 11:00
  list
• 11:00
  exponentially.
• 11:01
  Cold
• 11:01
  leads
• 11:02
  are
• 11:02
  expensive.
• 11:03
  The
• 11:03
  amount
• 11:04
  of
• 11:04
  time
• 11:05
  and
• 11:05
  touch
• 11:06
  point
• 11:06
  and
• 11:07
  trust
• 11:07
  building
• 11:07
  that
• 11:08
  has
• 11:08
  to
• 11:08
  go
• 11:08
  into
• 11:09
  converting
• 11:10
  these
• 11:10
  cold
• 11:10
  leads
• 11:12
  is
• 11:12
  a
• 11:13
  lot
• 11:13
  versus
• 11:14
  if
• 11:14
  you
• 11:15
  build
• 11:15
  on
• 11:16
  retention,
• 11:16
  you
• 11:17
  build
• 11:17
  on
• 11:17
  customer
• 11:18
  lifetime
• 11:19
  value.
• 11:19
  Past
• 11:20
  clients,
• 11:20
  if
• 11:21
  you've
• 11:21
  given
• 11:21
  a
• 11:21
  great
• 11:21
  experience
• 11:22
  and
• 11:22
  you're
• 11:22
  like,
• 11:23
  okay,
• 11:23
  great,
• 11:23
  our
• 11:23
  project
• 11:24
  ended
• 11:24
  maybe
• 11:25
  five,
• 11:25
  six
• 11:26
  months
• 11:26
  ago,
• 11:26
  check
• 11:27
  in
• 11:27
  with
• 11:27
  them.
• 11:27
  Hey,
• 11:27
  is
• 11:28
  there
• 11:28
  an
• 11:28
  audit
• 11:29
  I
• 11:29
  can
• 11:29
  do
• 11:29
  for
• 11:29
  you?
• 11:29
  Is
• 11:30
  there
• 11:30
  an
• 11:30
  analysis
• 11:31
  that
• 11:31
  I
• 11:31
  can
• 11:31
  show
• 11:32
  for
• 11:32
  this?
• 11:32
  Is
• 11:32
  Working
• 11:33
  for
• 11:33
  you.
• 11:33
  Hey,
• 11:33
  do
• 11:33
  you
• 11:33
  need
• 11:34
  any
• 11:34
  touch
• 11:34
  ups,
• 11:34
  any
• 11:35
  maintenance
• 11:35
  work?
• 11:35
  Anything
• 11:36
  like
• 11:36
  that
• 11:37
  really
• 11:37
  can
• 11:38
  get
• 11:38
  you
• 11:39
  just
• 11:40
  a
• 11:40
  little
• 11:40
  bit
• 11:40
  further.
• 11:41
  Is
• 11:41
  it
• 11:42
  long
• 11:42
  term
• 11:43
  type
• 11:44
  revenue?
• 11:45
  Not
• 11:45
  necessarily.
• 11:46
  Maybe
• 11:47
  we
• 11:47
  don't
• 11:47
  know.
• 11:48
  I
• 11:48
  don't
• 11:48
  know
• 11:48
  your
• 11:49
  offers,
• 11:50
  but
• 11:50
  it's
• 11:51
  one
• 11:51
  of
• 11:51
  those
• 11:51
  that
• 11:52
  it
• 11:52
  really
• 11:52
  is
• 11:53
  the
• 11:53
  easiest
• 11:54
  way
• 11:55
  that
• 11:55
  I
• 11:55
  have
• 11:55
  been
• 11:55
  able
• 11:56
  to
• 11:56
  tap
• 11:56
  back
• 11:56
  into
• 11:57
  some
• 11:57
  of
• 11:57
  my
• 11:57
  old
• 11:58
  clients
• 11:58
  to
• 11:58
  be
• 11:58
  like,
• 11:58
  hey,
• 11:59
  I
• 11:59
  heard
• 11:59
  you
• 12:00
  had
• 12:00
  a
• 12:00
  launch.
• 12:00
  How
• 12:00
  did
• 12:00
  it
• 12:00
  go?
• 12:01
  Do
• 12:01
  you
• 12:01
  need
• 12:01
  a
• 12:01
  post
• 12:02
  launch
• 12:02
  analysis
• 12:03
  and
• 12:03
  maybe
• 12:03
  see
• 12:04
  some
• 12:04
  recommendations
• 12:04
  for
• 12:05
  your
• 12:05
  next
• 12:05
  one?
• 12:06
  Anything
• 12:06
  where
• 12:07
  it's
• 12:07
  like,
• 12:07
  hey
• 12:08
  Rachel,
• 12:08
  great
• 12:09
  to
• 12:09
  hear
• 12:09
  from
• 12:09
  you.
• 12:09
  I'm
• 12:10
  glad
• 12:10
  you
• 12:10
  were
• 12:10
  paying
• 12:10
  attention
• 12:11
  to
• 12:11
  my
• 12:11
  business.
• 12:12
  Even
• 12:12
  though
• 12:12
  I'm
• 12:12
  not
• 12:12
  paying
• 12:13
  you
• 12:13
  to,
• 12:13
  it's
• 12:14
  less
• 12:14
  pushy.
• 12:15
  You're
• 12:15
  supporting
• 12:16
  them
• 12:16
  still
• 12:17
  and
• 12:17
  it
• 12:17
  is
• 12:18
  already
• 12:18
  just
• 12:18
  one
• 12:19
  step
• 12:19
  closer
• 12:19
  to
• 12:20
  a
• 12:20
  conversion
• 12:20
  versus
• 12:21
  the
• 12:21
  25
• 12:22
  steps
• 12:22
  that
• 12:22
  you
• 12:22
  have
• 12:23
  to
• 12:23
  take
• 12:23
  in
• 12:23
  order
• 12:23
  to
• 12:24
  convert
• 12:24
  somebody
• 12:25
  that's
• 12:25
  never
• 12:25
  been
• 12:25
  a
• 12:25
  client
• 12:26
  with
• 12:26
  you.
• 12:27
  Yeah,
• 12:27
  so
• 12:27
  we
• 12:27
  actually,
• 12:27
  I
• 12:28
  did
• 12:28
  this
• 12:28
  for
• 12:28
  one
• 12:28
  of
• 12:28
  my
• 12:29
  clients
• 12:29
  last
• 12:29
  week.
• 12:29
  In
• 12:30
  their
• 12:30
  business,
• 12:31
  they're
• 12:31
  a
• 12:31
  dietitian
• 12:32
  and
• 12:33
  their
• 12:33
  clients
• 12:33
  graduate
• 12:34
  from
• 12:34
  working
• 12:34
  with
• 12:34
  them
• 12:35
  once
• 12:35
  their
• 12:35
  gut
• 12:35
  issues
• 12:36
  are
• 12:36
  all
• 12:36
  taken
• 12:36
  care
• 12:37
  of.
• 12:37
  But
• 12:37
  every
• 12:37
  now
• 12:38
  and
• 12:38
  then
• 12:38
  you
• 12:38
  do
• 12:38
  need
• 12:38
  a
• 12:38
  tune
• 12:39
  up
• 12:39
  or
• 12:39
  a
• 12:39
  touch
• 12:39
  up
• 12:39
  or
• 12:40
  just
• 12:40
  want
• 12:40
  to
• 12:40
  see
• 12:40
  what's
• 12:41
  going
• 12:41
  on.
• 12:41
  So
• 12:41
  we
• 12:42
  basically
• 12:42
  thought
• 12:43
  about
• 12:43
  what
• 12:43
  is
• 12:44
  a
• 12:44
  low
• 12:44
  effort,
• 12:45
  high
• 12:45
  return,
• 12:46
  natural
• 12:47
  next
• 12:47
  step.
• 12:48
  Someone
• 12:48
  that's
• 12:48
  worked
• 12:49
  with
• 12:49
  me
• 12:49
  maybe
• 12:49
  a
• 12:49
  year
• 12:49
  ago
• 12:50
  needs.
• 12:50
  And
• 12:51
  that
• 12:51
  was
• 12:51
  like,
• 12:51
  oh,
• 12:52
  let's
• 12:52
  do
• 12:52
  a
• 12:52
  GI
• 12:53
  map
• 12:53
  testing
• 12:54
  offer
• 12:54
  where
• 12:54
  we
• 12:54
  can
• 12:54
  do
• 12:55
  a
• 12:55
  little
• 12:55
  check
• 12:55
  in
• 12:55
  on
• 12:55
  your
• 12:56
  gut
• 12:56
  and
• 12:56
  give
• 12:57
  you
• 12:57
  recommendations
• 12:57
  on
• 12:58
  how
• 12:58
  to
• 12:58
  get
• 12:58
  it
• 12:58
  back
• 12:58
  to
• 12:58
  where
• 12:58
  it
• 12:58
  was
• 12:59
  when
• 12:59
  we
• 12:59
  first
• 12:59
  started
• 13:00
  working.
• 13:00
  Or
• 13:01
  if
• 13:01
  we
• 13:01
  notice
• 13:01
  things
• 13:01
  have
• 13:01
  gone
• 13:02
  really
• 13:02
  off
• 13:02
  course,
• 13:03
  maybe
• 13:03
  we
• 13:03
  can
• 13:03
  work
• 13:04
  one
• 13:04
  on
• 13:04
  one
• 13:04
  together.
• 13:05
  But
• 13:05
  I
• 13:05
  think
• 13:05
  just
• 13:05
  thinking
• 13:05
  about
• 13:06
  your
• 13:06
  past
• 13:06
  clients
• 13:07
  and
• 13:07
  then
• 13:07
  asking
• 13:08
  what's
• 13:08
  the
• 13:09
  next
• 13:09
  natural
• 13:10
  thing
• 13:10
  that
• 13:10
  they
• 13:10
  need
• 13:11
  right
• 13:11
  now.
• 13:12
  And
• 13:12
  even
• 13:12
  if
• 13:12
  it's
• 13:13
  not
• 13:13
  a
• 13:13
  formal
• 13:14
  upsell,
• 13:14
  they're
• 13:15
  a
• 13:15
  past
• 13:15
  client.
• 13:15
  You
• 13:15
  already
• 13:15
  have
• 13:16
  that
• 13:16
  relationship
• 13:16
  built
• 13:17
  with
• 13:17
  them.
• 13:17
  So
• 13:17
  you're
• 13:17
  not
• 13:17
  going
• 13:17
  to
• 13:17
  need
• 13:18
  a
• 13:18
  whole
• 13:18
  sales
• 13:19
  page
• 13:20
  or
• 13:20
  anything.
• 13:21
  It
• 13:21
  can
• 13:21
  just
• 13:21
  be
• 13:21
  a
• 13:21
  quick
• 13:22
  email
• 13:22
  or
• 13:22
  pitch.
• 13:23
  Hey,
• 13:23
  I
• 13:23
  think
• 13:23
  this
• 13:23
  would
• 13:23
  be
• 13:24
  really
• 13:24
  helpful
• 13:24
  for
• 13:24
  you
• 13:24
  right
• 13:25
  now.
• 13:25
  Let's
• 13:25
  kind
• 13:25
  of
• 13:26
  build
• 13:26
  on
• 13:26
  what
• 13:26
  we've
• 13:26
  already
• 13:26
  done.
• 13:27
  Yeah,
• 13:27
  this
• 13:27
  is
• 13:28
  a
• 13:28
  trick,
• 13:28
  I
• 13:28
  think.
• 13:28
  It's
• 13:29
  not
• 13:29
  even
• 13:29
  a
• 13:29
  trick.
• 13:29
  That
• 13:29
  sounds
• 13:30
  so
• 13:30
  icky
• 13:30
  to
• 13:30
  me.
• 13:31
  But
• 13:31
  this
• 13:31
  is
• 13:31
  something
• 13:32
  that
• 13:32
  I
• 13:32
  have
• 13:32
  practiced
• 13:34
  every
• 13:34
  single
• 13:35
  slow
• 13:35
  period
• 13:36
  in
• 13:36
  business.
• 13:36
  And
• 13:37
  honestly,
• 13:37
  it's
• 13:37
  the
• 13:37
  easiest
• 13:38
  sale
• 13:39
  you'll
• 13:39
  make
• 13:39
  in
• 13:40
  these
• 13:40
  slow
• 13:40
  periods
• 13:41
  because
• 13:41
  it's
• 13:41
  somebody
• 13:41
  that
• 13:41
  you
• 13:42
  already
• 13:42
  know
• 13:43
  and
• 13:43
  they
• 13:44
  already
• 13:44
  know
• 13:44
  what
• 13:44
  it's
• 13:45
  like
• 13:45
  to
• 13:45
  work
• 13:45
  with.
• 13:45
  You
• 13:46
  definitely
• 13:46
  Lean
• 13:47
  into
• 13:47
  this.
• 13:47
  It's
• 13:48
  lowest
• 13:48
  hanging
• 13:49
  fruit
• 13:49
  and
• 13:50
  probably
• 13:50
  the
• 13:50
  lowest
• 13:51
  lift
• 13:51
  as
• 13:51
  well.
• 13:52
  So
• 13:52
  yeah,
• 13:53
  okay.
• 13:53
  Number
• 13:53
  three
• 13:53
  is
• 13:54
  pitch
• 13:55
  personally.
• 13:55
  So
• 13:56
  whether
• 13:56
  you
• 13:57
  are
• 13:57
  cold
• 13:58
  pitching
• 13:58
  via
• 13:59
  email
• 13:59
  or
• 14:00
  you
• 14:00
  have
• 14:00
  clients
• 14:01
  that
• 14:01
  are
• 14:01
  booking
• 14:01
  with
• 14:01
  you
• 14:01
  and
• 14:02
  you're
• 14:02
  getting
• 14:02
  discovery
• 14:02
  calls
• 14:03
  and
• 14:03
  you're
• 14:03
  having
• 14:03
  sales
• 14:03
  calls
• 14:04
  and
• 14:04
  then
• 14:04
  pitching
• 14:04
  them
• 14:05
  after,
• 14:05
  you
• 14:05
  want
• 14:06
  to
• 14:06
  use
• 14:07
  your
• 14:07
  tools
• 14:08
  that
• 14:08
  you
• 14:08
  have
• 14:08
  available.
• 14:09
  So
• 14:09
  this
• 14:09
  AI
• 14:10
  to
• 14:10
  not
• 14:10
  make
• 14:11
  your
• 14:11
  pitches
• 14:11
  so
• 14:11
  generic,
• 14:12
  you
• 14:12
  can
• 14:14
  so
• 14:14
  easily
• 14:14
  Now
• 14:15
  a
• 14:15
  lead
• 14:15
  form
• 14:15
  comes
• 14:16
  in
• 14:16
  and
• 14:17
  it
• 14:18
  goes
• 14:18
  into
• 14:18
  a
• 14:19
  paste
• 14:19
  in
• 14:19
  the
• 14:19
  cloud
• 14:20
  and
• 14:20
  say,
• 14:20
  check
• 14:21
  out
• 14:21
  this
• 14:21
  person's
• 14:21
  website,
• 14:22
  check
• 14:22
  out
• 14:22
  their
• 14:22
  Instagram,
• 14:23
  give
• 14:24
  me
• 14:24
  a
• 14:24
  brief
• 14:24
  about
• 14:24
  the
• 14:24
  information
• 14:25
  about
• 14:25
  what
• 14:26
  they're
• 14:26
  currently
• 14:26
  offering.
• 14:28
  What
• 14:28
  might
• 14:28
  their
• 14:29
  pain
• 14:29
  point
• 14:29
  be
• 14:29
  right
• 14:30
  now?
• 14:30
  Look
• 14:30
  at
• 14:30
  their
• 14:30
  number
• 14:31
  of
• 14:31
  followers
• 14:31
  to
• 14:32
  kind
• 14:32
  of
• 14:32
  get
• 14:32
  an
• 14:32
  idea
• 14:33
  or
• 14:33
  if
• 14:33
  you
• 14:33
  ask
• 14:34
  those
• 14:34
  sort
• 14:34
  of
• 14:34
  questions.
• 14:35
  So
• 14:35
  that
• 14:35
  I'm
• 14:36
  going
• 14:36
  into
• 14:37
  the
• 14:38
  pitch
• 14:38
  with,
• 14:38
  number
• 14:39
  one,
• 14:39
  an
• 14:39
  idea
• 14:39
  of
• 14:40
  what
• 14:40
  do
• 14:40
  I
• 14:40
  need
• 14:40
  more
• 14:40
  clarity
• 14:41
  on
• 14:41
  from
• 14:41
  their
• 14:41
  business
• 14:42
  to
• 14:42
  make
• 14:42
  sure
• 14:42
  that
• 14:42
  I'm
• 14:43
  pitching
• 14:43
  the
• 14:43
  right
• 14:43
  thing.
• 14:44
  But
• 14:45
  two,
• 14:45
  already
• 14:45
  having
• 14:46
  a
• 14:46
  very
• 14:46
  deep
• 14:47
  understanding
• 14:47
  and
• 14:47
  being
• 14:48
  able
• 14:48
  to
• 14:48
  ask
• 14:48
  really
• 14:49
  thoughtful
• 14:49
  questions
• 14:50
  or
• 14:50
  even
• 14:50
  give
• 14:50
  little
• 14:51
  thoughtful
• 14:51
  advice
• 14:52
  and
• 14:52
  nuggets
• 14:53
  in
• 14:53
  there.
• 14:53
  And
• 14:54
  then
• 14:54
  my
• 14:54
  favorite
• 14:54
  trick
• 14:55
  after
• 14:55
  is
• 14:55
  to
• 14:55
  paste
• 14:56
  the
• 14:56
  call
• 14:56
  transcript
• 14:57
  into
• 14:57
  AI
• 14:58
  and
• 14:58
  then
• 14:58
  tell
• 14:58
  it
• 14:58
  to
• 14:58
  be
• 14:59
  a
• 14:59
  coach
• 14:59
  for
• 14:59
  me.
• 15:00
  What
• 15:00
  did
• 15:00
  I
• 15:00
  do
• 15:00
  right
• 15:00
  on
• 15:01
  this
• 15:01
  call?
• 15:01
  What
• 15:01
  would
• 15:02
  you
• 15:02
  change?
• 15:02
  And
• 15:03
  then
• 15:03
  what
• 15:03
  should
• 15:04
  my
• 15:04
  follow
• 15:04
  up
• 15:04
  look
• 15:04
  like?
• 15:05
  This
• 15:05
  person
• 15:05
  and
• 15:06
  what
• 15:06
  it's
• 15:06
  able
• 15:06
  to
• 15:06
  do
• 15:07
  is
• 15:07
  analyze
• 15:07
  their
• 15:07
  hesitations.
• 15:08
  Oh,
• 15:09
  this
• 15:09
  person
• 15:09
  is
• 15:09
  a
• 15:09
  very
• 15:10
  logical,
• 15:10
  ROI
• 15:11
  focused
• 15:12
  person.
• 15:13
  So
• 15:13
  you
• 15:13
  need
• 15:13
  to
• 15:13
  make
• 15:14
  sure
• 15:14
  that
• 15:14
  you
• 15:14
  include
• 15:15
  a
• 15:15
  client
• 15:16
  example
• 15:16
  of
• 15:17
  how
• 15:17
  you've
• 15:17
  increased
• 15:17
  their
• 15:18
  revenue
• 15:18
  through
• 15:18
  this
• 15:19
  offer.
• 15:19
  We
• 15:19
  had
• 15:19
  two
• 15:20
  very
• 15:20
  different
• 15:20
  clients
• 15:21
  come
• 15:21
  in.
• 15:21
  Someone
• 15:21
  like
• 15:21
  our
• 15:22
  last
• 15:22
  quiz
• 15:22
  client
• 15:23
  was
• 15:23
  a
• 15:23
  very
• 15:23
  jolly
• 15:24
  person.
• 15:24
  He
• 15:24
  really
• 15:24
  didn't
• 15:25
  even
• 15:25
  care
• 15:25
  about
• 15:25
  the
• 15:25
  roi.
• 15:26
  He
• 15:26
  just
• 15:26
  wanted
• 15:26
  to
• 15:27
  be
• 15:27
  fun.
• 15:28
  So
• 15:28
  my
• 15:28
  pitch
• 15:29
  to
• 15:29
  him
• 15:29
  was
• 15:29
  a
• 15:29
  lot
• 15:30
  more
• 15:30
  informal
• 15:30
  and
• 15:31
  was
• 15:31
  matching
• 15:31
  his
• 15:32
  tone.
• 15:32
  Yeah.
• 15:33
  And
• 15:33
  I
• 15:33
  do
• 15:33
  think
• 15:33
  that
• 15:33
  if
• 15:34
  you
• 15:34
  have
• 15:34
  a
• 15:34
  lot
• 15:34
  of
• 15:34
  pressure
• 15:35
  or
• 15:35
  you
• 15:35
  feel
• 15:35
  insecure
• 15:36
  around
• 15:37
  pitching
• 15:38
  one
• 15:38
  of
• 15:38
  those
• 15:38
  things,
• 15:39
  it's
• 15:39
  either
• 15:39
  they're
• 15:40
  just
• 15:40
  gonna
• 15:40
  delete
• 15:40
  it
• 15:40
  or
• 15:41
  they're
• 15:41
  gonna
• 15:41
  actually
• 15:42
  spend
• 15:42
  time
• 15:43
  reading
• 15:43
  it.
• 15:44
  I've
• 15:44
  always
• 15:44
  felt
• 15:45
  a
• 15:45
  little
• 15:45
  bit
• 15:45
  more
• 15:45
  aligned
• 15:46
  when
• 15:46
  I
• 15:47
  don't
• 15:47
  lean
• 15:48
  on
• 15:48
  the
• 15:48
  assumption
• 15:49
  that
• 15:49
  I
• 15:49
  know
• 15:50
  anything
• 15:50
  about
• 15:50
  their
• 15:51
  business
• 15:51
  that
• 15:51
  isn't
• 15:52
  public
• 15:52
  facing.
• 15:53
  So
• 15:53
  some
• 15:53
  of
• 15:54
  the
• 15:54
  people
• 15:54
  that
• 15:54
  have
• 15:55
  pitched
• 15:55
  me,
• 15:56
  they
• 15:56
  really
• 15:56
  do
• 15:57
  try
• 15:57
  to
• 15:57
  hit.
• 15:58
  Oh,
• 15:58
  are
• 15:58
  you
• 15:58
  having
• 15:59
  problems
• 15:59
  with
• 16:00
  so
• 16:00
  and
• 16:00
  so?
• 16:00
  I'm
• 16:00
  like,
• 16:01
  no,
• 16:01
  I'm
• 16:02
  not.
• 16:02
  Thank
• 16:03
  you
• 16:03
  for
• 16:04
  creating
• 16:04
  these
• 16:05
  problems
• 16:05
  in
• 16:05
  my
• 16:05
  business.
• 16:06
  But
• 16:07
  when
• 16:07
  you
• 16:07
  lean
• 16:07
  more
• 16:08
  transformation.
• 16:08
  So
• 16:09
  what
• 16:09
  impact
• 16:09
  have
• 16:10
  you
• 16:10
  been
• 16:10
  able
• 16:10
  to
• 16:10
  give
• 16:11
  to
• 16:11
  your
• 16:11
  clients?
• 16:12
  What
• 16:13
  lift,
• 16:13
  what
• 16:14
  areas
• 16:14
  that
• 16:14
  you've
• 16:14
  been
• 16:14
  able
• 16:15
  to
• 16:15
  alleviate
• 16:15
  for
• 16:15
  them.
• 16:16
  Those
• 16:17
  are
• 16:17
  the
• 16:17
  things
• 16:17
  that
• 16:18
  you
• 16:18
  can
• 16:18
  feel
• 16:18
  confident
• 16:19
  in
• 16:19
  somebody
• 16:20
  that's,
• 16:20
  oh,
• 16:21
  I
• 16:21
  would
• 16:22
  love
• 16:22
  20%
• 16:23
  lift
• 16:23
  in
• 16:23
  my
• 16:23
  open
• 16:24
  rates.
• 16:24
  Oh,
• 16:24
  I
• 16:25
  would
• 16:25
  love
• 16:25
  to
• 16:25
  know
• 16:26
  that
• 16:26
  my
• 16:26
  retention
• 16:27
  plans
• 16:27
  are
• 16:27
  working
• 16:28
  and
• 16:28
  you're
• 16:29
  not
• 16:29
  just
• 16:29
  going
• 16:29
  in
• 16:29
  with
• 16:29
  the
• 16:30
  assumption
• 16:30
  that,
• 16:30
  oh,
• 16:31
  is
• 16:31
  your
• 16:32
  email
• 16:32
  list
• 16:32
  dead?
• 16:33
  Like,
• 16:34
  things
• 16:34
  like
• 16:34
  that
• 16:35
  has
• 16:35
  just
• 16:35
  helped
• 16:36
  me
• 16:36
  release
• 16:37
  a
• 16:37
  little
• 16:37
  bit
• 16:37
  of
• 16:38
  that
• 16:38
  mental
• 16:38
  game
• 16:39
  of
• 16:39
  pitching
• 16:40
  because
• 16:40
  it
• 16:40
  really
• 16:40
  is.
• 16:41
  It'll
• 16:41
  get
• 16:41
  you.
• 16:42
  We
• 16:42
  used
• 16:42
  to
• 16:43
  do
• 16:43
  in
• 16:43
  the
• 16:43
  doers
• 16:44
  pitch
• 16:44
  challenges
• 16:45
  where
• 16:46
  the
• 16:46
  more
• 16:46
  you
• 16:46
  hear
• 16:47
  no,
• 16:47
  the
• 16:47
  more
• 16:47
  she
• 16:48
  says,
• 16:48
  the
• 16:48
  closer
• 16:48
  you
• 16:49
  are
• 16:49
  to
• 16:49
  getting
• 16:49
  to
• 16:49
  a
• 16:49
  yes.
• 16:50
  And
• 16:50
  that
• 16:51
  mental
• 16:52
  challenged
• 16:53
  me
• 16:53
  so
• 16:54
  hard.
• 16:54
  But
• 16:55
  just
• 16:55
  one
• 16:55
  of
• 16:56
  those
• 16:56
  things,
• 16:56
  however
• 16:56
  you
• 16:57
  can
• 16:57
  take
• 16:57
  your
• 16:58
  heart
• 16:58
  out
• 16:58
  of
• 16:58
  the
• 16:59
  process
• 16:59
  and
• 16:59
  make
• 17:00
  it
• 17:00
  a
• 17:00
  little
• 17:00
  easier
• 17:00
  on
• 17:01
  you
• 17:01
  is
• 17:01
  definitely
• 17:02
  worth
• 17:02
  it.
• 17:03
  Right?
• 17:03
  So
• 17:04
  all
• 17:04
  this
• 17:04
  stuff
• 17:04
  is
• 17:04
  really
• 17:05
  not
• 17:05
  about
• 17:05
  creating
• 17:06
  more
• 17:06
  effort.
• 17:07
  It's
• 17:07
  just
• 17:08
  really
• 17:08
  pulling
• 17:08
  stuff
• 17:09
  from
• 17:10
  the
• 17:10
  things
• 17:10
  that
• 17:11
  are
• 17:11
  barely
• 17:12
  moving
• 17:12
  the
• 17:12
  needle
• 17:12
  and
• 17:13
  leveraging
• 17:13
  your
• 17:13
  time
• 17:13
  more
• 17:14
  to
• 17:14
  the
• 17:14
  things
• 17:14
  that
• 17:14
  are
• 17:15
  actually
• 17:15
  going
• 17:15
  to
• 17:15
  help
• 17:16
  you
• 17:16
  move
• 17:16
  the
• 17:17
  needle
• 17:17
  or
• 17:17
  help
• 17:17
  you
• 17:18
  if
• 17:18
  your
• 17:18
  business
• 17:19
  does
• 17:19
  slow
• 17:19
  down.
• 17:20
  And
• 17:20
  maybe
• 17:20
  your
• 17:20
  packages
• 17:21
  that
• 17:21
  you
• 17:21
  can
• 17:21
  sell
• 17:21
  in
• 17:22
  January
• 17:22
  through
• 17:23
  May
• 17:23
  and
• 17:23
  September
• 17:23
  through
• 17:24
  December
• 17:24
  don't
• 17:24
  really
• 17:24
  sell
• 17:25
  in
• 17:25
  the
• 17:25
  summer.
• 17:26
  Those
• 17:26
  upsells
• 17:26
  can
• 17:26
  be
• 17:27
  a
• 17:27
  great
• 17:27
  way
• 17:27
  to
• 17:27
  get
• 17:27
  you
• 17:28
  through
• 17:28
  while
• 17:29
  the
• 17:29
  bills
• 17:29
  are
• 17:29
  still
• 17:29
  coming
• 17:30
  in.
• 17:30
  But
• 17:30
  yeah.
• 17:31
  Do
• 17:31
  you
• 17:31
  have
• 17:31
  anything
• 17:31
  else
• 17:32
  to
• 17:32
  say
• 17:32
  about
• 17:32
  our
• 17:32
  episode
• 17:33
  here,
• 17:33
  Rachel?
• 17:34
  Yeah,
• 17:34
  just
• 17:34
  be
• 17:35
  super
• 17:35
  intentional
• 17:36
  with
• 17:36
  your
• 17:36
  time.
• 17:37
  Jess
• 17:37
  and
• 17:37
  I
• 17:37
  have
• 17:37
  talked
• 17:38
  about
• 17:38
  this
• 17:38
  where
• 17:38
  we're
• 17:39
  like,
• 17:39
  oh,
• 17:40
  we
• 17:40
  moved
• 17:40
  our
• 17:41
  recording
• 17:41
  days
• 17:41
  from
• 17:41
  Friday
• 17:42
  to
• 17:42
  make
• 17:42
  sure
• 17:42
  that
• 17:43
  we
• 17:43
  actually
• 17:44
  enjoy
• 17:44
  summer
• 17:45
  and
• 17:45
  we
• 17:45
  want
• 17:45
  that
• 17:45
  as
• 17:46
  well
• 17:46
  for
• 17:46
  the
• 17:47
  audience
• 17:47
  and
• 17:47
  the
• 17:47
  people
• 17:47
  that
• 17:47
  listen
• 17:48
  to
• 17:48
  us
• 17:48
  here.
• 17:48
  This
• 17:49
  is
• 17:49
  a
• 17:49
  wonderful
• 17:50
  time
• 17:50
  to
• 17:50
  be
• 17:51
  outdoors,
• 17:52
  to
• 17:52
  get
• 17:52
  in
• 17:53
  the
• 17:53
  good
• 17:53
  weather,
• 17:53
  get
• 17:54
  your
• 17:54
  vitamin
• 17:54
  D,
• 17:55
  get
• 17:55
  in
• 17:55
  the
• 17:55
  sun,
• 17:56
  don't
• 17:56
  allow
• 17:57
  the
• 17:58
  pressure
• 17:58
  of
• 17:59
  being
• 17:59
  like,
• 17:59
  I
• 17:59
  need
• 17:59
  to
• 17:59
  do
• 18:00
  more,
• 18:00
  I
• 18:00
  need
• 18:00
  to
• 18:00
  do
• 18:00
  more.
• 18:01
  We
• 18:01
  really
• 18:01
  want
• 18:01
  you
• 18:02
  to
• 18:02
  do
• 18:03
  less,
• 18:03
  but
• 18:03
  be
• 18:04
  intentional
• 18:05
  with
• 18:05
  it.
• 18:05
  Do
• 18:06
  not
• 18:06
  do
• 18:07
  less
• 18:07
  of
• 18:08
  everything.
• 18:08
  Just
• 18:09
  do
• 18:09
  less
• 18:09
  of
• 18:09
  the
• 18:10
  things
• 18:10
  that
• 18:10
  really
• 18:10
  aren't
• 18:11
  moving
• 18:11
  the
• 18:11
  needle
• 18:11
  right
• 18:12
  now
• 18:12
  so
• 18:12
  that
• 18:12
  you
• 18:13
  can
• 18:13
  have
• 18:13
  that
• 18:13
  time
• 18:14
  to
• 18:15
  enjoy
• 18:15
  your
• 18:16
  life.
• 18:16
  Because
• 18:16
  that's
• 18:17
  what
• 18:17
  we
• 18:17
  started
• 18:17
  these
• 18:17
  businesses
• 18:18
  for.
• 18:19
  So
• 18:19
  we
• 18:19
  definitely
• 18:20
  recommend
• 18:20
  these
• 18:20
  three
• 18:21
  ways.
• 18:21
  Super
• 18:21
  more
• 18:22
  intentional
• 18:22
  honed
• 18:23
  in
• 18:23
  efforts
• 18:24
  to
• 18:24
  making
• 18:25
  sure
• 18:25
  your
• 18:25
  summer
• 18:26
  still
• 18:26
  has
• 18:26
  some
• 18:27
  juice
• 18:28
  to
• 18:28
  give.
• 18:29
  All
• 18:29
  right,
• 18:29
  so
• 18:30
  if
• 18:30
  this
• 18:30
  episode
• 18:30
  hit
• 18:31
  home
• 18:31
  for
• 18:31
  you,
• 18:31
  make
• 18:32
  sure
• 18:32
  you
• 18:32
  share
• 18:32
  it
• 18:32
  with
• 18:32
  a
• 18:32
  business
• 18:33
  bestie.
• 18:34
  You
• 18:34
  know,
• 18:34
  the
• 18:34
  one
• 18:34
  who
• 18:34
  is
• 18:34
  trying
• 18:35
  to
• 18:35
  white
• 18:35
  knuckle
• 18:36
  her,
• 18:36
  counting
• 18:36
  the
• 18:37
  days
• 18:37
  until
• 18:37
  school
• 18:37
  starts
• 18:38
  again
• 18:39
  and
• 18:39
  feeling
• 18:39
  guilty
• 18:40
  that
• 18:40
  she's
• 18:40
  not
• 18:40
  doing
• 18:41
  all
• 18:41
  of
• 18:41
  the
• 18:41
  marketing
• 18:42
  or
• 18:42
  sales
• 18:42
  activities
• 18:43
  that
• 18:43
  she
• 18:43
  can
• 18:43
  typically
• 18:44
  normally
• 18:44
  do.
• 18:45
  That
• 18:45
  is
• 18:45
  okay.
• 18:46
  I
• 18:46
  love
• 18:46
  what
• 18:46
  you
• 18:46
  said,
• 18:47
  Rachel,
• 18:47
  about
• 18:47
  giving
• 18:48
  ourselves
• 18:48
  permission
• 18:49
  to
• 18:49
  not
• 18:49
  do
• 18:49
  all
• 18:49
  the
• 18:50
  dings
• 18:50
  and
• 18:50
  the
• 18:50
  bells
• 18:51
  and
• 18:51
  the
• 18:51
  whistles,
• 18:51
  because
• 18:51
  that
• 18:52
  is
• 18:52
  so
• 18:52
  me
• 18:52
  where
• 18:52
  it's
• 18:53
  taking
• 18:53
  me
• 18:53
  an
• 18:53
  hour
• 18:54
  to
• 18:54
  do
• 18:54
  this.
• 18:55
  But
• 18:55
  just
• 18:55
  getting
• 18:56
  your
• 18:56
  message
• 18:56
  out
• 18:57
  there
• 18:57
  is
• 18:57
  better
• 18:57
  than
• 18:58
  not
• 18:58
  doing
• 18:58
  it
• 18:58
  at
• 18:59
  all.
• 18:59
  So
• 18:59
  I'm
• 18:59
  definitely
• 18:59
  going
• 18:59
  to
• 19:00
  be
• 19:00
  taking
• 19:00
  that
• 19:00
  advice.
• 19:01
  And
• 19:01
  if
• 19:02
  you
• 19:02
  want
• 19:02
  help
• 19:03
  actually
• 19:03
  doing
• 19:04
  any
• 19:04
  of
• 19:04
  this,
• 19:04
  whether
• 19:05
  it
• 19:05
  is
• 19:05
  the
• 19:05
  voice
• 19:05
  of
• 19:06
  the
• 19:06
  customer,
• 19:06
  the
• 19:06
  competitor
• 19:07
  research,
• 19:07
  the
• 19:08
  upsell
• 19:08
  ideas,
• 19:09
  the
• 19:10
  lead
• 19:10
  briefs
• 19:10
  and
• 19:10
  all
• 19:10
  of
• 19:11
  the
• 19:11
  follow
• 19:11
  ups
• 19:11
  and
• 19:11
  things
• 19:12
  that
• 19:12
  come
• 19:12
  with
• 19:12
  that,
• 19:12
  is
• 19:13
  exactly
• 19:13
  what
• 19:14
  our
• 19:14
  AI
• 19:15
  assistants
• 19:15
  handle.
• 19:16
  Inside
• 19:16
  of
• 19:16
  the
• 19:17
  Life
• 19:17
  first
• 19:17
  business
• 19:18
  lab,
• 19:18
  we
• 19:19
  have
• 19:19
  offer
• 19:19
  optimizer
• 19:20
  Olivia
• 19:21
  who
• 19:22
  helps
• 19:22
  you
• 19:22
  take
• 19:23
  your
• 19:23
  existing
• 19:24
  suite
• 19:24
  and
• 19:25
  upsell
• 19:26
  into
• 19:26
  or
• 19:27
  have
• 19:27
  your
• 19:27
  client
• 19:27
  upsells
• 19:28
  past
• 19:28
  client
• 19:29
  upsells.
• 19:29
  It's
• 19:30
  a
• 19:30
  genius
• 19:31
  program
• 19:32
  and
• 19:32
  tool
• 19:32
  that
• 19:33
  you
• 19:33
  can
• 19:33
  use
• 19:34
  no
• 19:34
  material,
• 19:35
  modules
• 19:35
  or
• 19:36
  things
• 19:36
  that
• 19:36
  you're
• 19:36
  gonna
• 19:36
  have
• 19:37
  to
• 19:37
  waste
• 19:37
  time
• 19:37
  on.
• 19:37
  You
• 19:38
  just
• 19:38
  download
• 19:39
  your
• 19:39
  first
• 19:39
  assistant
• 19:40
  and
• 19:40
  get
• 19:40
  the
• 19:40
  ball
• 19:41
  rolling.
• 19:42
  If
• 19:42
  that's
• 19:42
  the
• 19:43
  summer
• 19:43
  that
• 19:43
  you
• 19:43
  want
• 19:44
  and
• 19:44
  you
• 19:44
  really
• 19:44
  don't
• 19:44
  want
• 19:45
  to
• 19:45
  have
• 19:45
  to
• 19:45
  figure
• 19:45
  out
• 19:45
  or
• 19:46
  put
• 19:46
  the
• 19:46
  brain
• 19:46
  thought
• 19:47
  into
• 19:47
  figuring
• 19:47
  out
• 19:48
  all
• 19:48
  of
• 19:48
  these
• 19:48
  things,
• 19:49
  you
• 19:49
  can
• 19:49
  find
• 19:50
  all
• 19:50
  of
• 19:50
  these
• 19:50
  assistants
• 19:51
  in
• 19:51
  the
• 19:51
  labs.
• 19:51
  We'll
• 19:52
  drop
• 19:52
  the
• 19:52
  link
• 19:52
  in
• 19:52
  the
• 19:52
  show
• 19:53
  notes.
• 19:53
  All
• 19:53
  right.
• 19:54
  And
• 19:55
  next
• 19:55
  week
• 19:56
  we're
• 19:56
  rooting
• 19:57
  for
• 19:57
  you.