The Appeal of Lead Gen Businesses (Especially Old Ones)
A primer on lead gen businesses from Jaime Arias, who bought a 14-year-old biz that generates online leads for dentists.
Topics in Jaime's interview:
Choosing self-funded over a traditional search fund
Buying tiny sites on Flippa
The opportunity with "old" internet businesses
3 types of sellers on Flippa
Using BuiltWith to generate proprietary outreach list
About Patients4you
Lowering acquisition targets from $750k - $1m cash flow to $200k - $400k
"Rank & Rent" model for local lead gen
What are you really buying with a lead gen business?
Lead brokers
SEO vs. PPC for lead gen
Isn't Google Ads…
The skinny
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