The Big Mistake You’re Going to Make With Content Marketing | Ep. #469

Marketing School - Digital Marketing and Online Marketing Tips · Nov 12, 2017 · 7m

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load of traffic. You’ll also find out the true goal of content marketing.

Time Stamped Show Notes:

00:27 – Today’s topic: The Big Mistake You’re Going to Make With Content Marketing

00:34 – Most people focus on traffic

00:39 – “Traffic doesn’t equate to sales or leads”

00:48 – Neil’s friend, Mike, of Axe was getting tons of traffic and 5x sales from content marketing which is from paid ads

01:12 –…