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FridAI - The What am I Missing Prompt · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 793, for Casual Friday, October 2nd,
• 0:06
  Dave Hamilton: National Body Language Day, 2026.
• 0:11
  Shannon Jean: National Body Language.
• 0:12
  Dave Hamilton: Well, you know, I've been thinking about this a lot lately. We are,
• 0:17
  Dave Hamilton: in various different ways, we are all students of body language,
• 0:21
  Dave Hamilton: or need to be students of body language.
• 0:23
  Shannon Jean: Got your arms crossed, it's saying something right there.
• 0:24
  Dave Hamilton: It says something right there, it totally does. No, you're absolutely right.
• 0:28
  Dave Hamilton: And and like if i realize i'm in a conversation with someone and i start to
• 0:32
  Dave Hamilton: cross my arms i will stop it right because me too it closes you off right it does,
• 0:38
  Dave Hamilton: yeah having like being a student of body language i think is a really important
• 0:44
  Dave Hamilton: thing i was talking about it on in fact one of my gig gab podcast
• 0:48
  Dave Hamilton: uh episodes about how from the stage you are a student of body language your
• 0:53
  Dave Hamilton: own and the crowds like how can you make this work right you know and yet what
• 0:58
  Dave Hamilton: are you communicating how is it working so yeah especially if.
• 1:01
  Shannon Jean: You're up on stage talking or like you say what i don't know what to do with these i
• 1:04
  Dave Hamilton: Don't know what to do with my hands well figure it out man like you know try
• 1:07
  Dave Hamilton: something and you know to take a lesson from wednesday's episode film yourself
• 1:12
  Dave Hamilton: and watch your own body language it's super valuable time
• 1:16
  Dave Hamilton: welcome to business brain everybody see we take an idea we dissect it we use
• 1:19
  Dave Hamilton: it we tune our business brain so that we can each keep living that charmed life,
• 1:24
  Dave Hamilton: our sponsors for this episode include include shopify.com slash business brain
• 1:29
  Dave Hamilton: where you can start your free trial and factor meals.com slash business brain 50 off,
• 1:35
  Dave Hamilton: where you can get 50 off we'll talk more about both of those in a little bit
• 1:38
  Dave Hamilton: for now here in durham new hampshire i'm dave hamilton.
• 1:42
  Shannon Jean: And i'm shannon gene i'm still in northern california happy friday i
• 1:47
  Dave Hamilton: Happy Friday, I.
• 1:48
  Shannon Jean: Yeah, for sure. I love that we've launched this. This show has evolved so much
• 1:55
  Shannon Jean: over the years. If you're just joining us, we've been recording this for 12 years.
• 1:59
  Shannon Jean: And it was so different in the beginning. First, it was all audio,
• 2:02
  Shannon Jean: of course. And then it changed into this and that, you know,
• 2:05
  Shannon Jean: all these different things that we've tried.
• 2:07
  Shannon Jean: But this is one of my favorite iterations where we do a business idea show for
• 2:13
  Shannon Jean: our Wednesday episode, but then we do an AI-focused show on our Friday episode, which is great.
• 2:18
  Dave Hamilton: I love it. It's the best. It's the best currently.
• 2:22
  Dave Hamilton: And, you know, there's a lesson here. If your business has been around enough
• 2:29
  Dave Hamilton: to have evolved a few times, great.
• 2:33
  Dave Hamilton: If it's been around enough to have evolved a few times and it hasn't evolved
• 2:36
  Dave Hamilton: a few times, then maybe think about that.
• 2:41
  Shannon Jean: Yes.
• 2:42
  Dave Hamilton: If you are a business that evolves and you think man it was so much better two versions ago,
• 2:49
  Dave Hamilton: well that like it it it should be and i i am very careful about using the word
• 2:54
  Dave Hamilton: should but it really should be it is best if,
• 2:58
  Dave Hamilton: the current version of your business is the one that you think is the best version
• 3:03
  Dave Hamilton: of your business and if it's not well then push for more evolution and get it
• 3:07
  Dave Hamilton: to that point, you you have that you have permission, you have our permission to.
• 3:13
  Shannon Jean: Yeah, that's exactly right to do that. Exactly right. Yeah. Yeah.
• 3:17
  Shannon Jean: So one of the things I want to talk about today is, I have this concept about
• 3:23
  Shannon Jean: Using these tools that we talk about every week, whether it's,
• 3:26
  Shannon Jean: you know, Anthropic, OpenAI, ChatGPT, Perplexity, all these great tools.
• 3:33
  Shannon Jean: But one of the things that's helped me a lot is to get beyond my,
• 3:39
  Shannon Jean: I call it getting beyond my brain.
• 3:41
  Dave Hamilton: Okay. Is that brain with a capital AI in the middle of it?
• 3:44
  Shannon Jean: Yeah, there we go.
• 3:45
  Dave Hamilton: I don't know. That's good.
• 3:46
  Shannon Jean: That'd be a good logo. Yeah. Yeah. But asking the tool, like, what am I missing?
• 3:53
  Dave Hamilton: Sure.
• 3:55
  Shannon Jean: So I constantly am asking, well, okay, what angle am I missing?
• 4:01
  Shannon Jean: Or what's the data point here that I'm not thinking about that could be important?
• 4:07
  Shannon Jean: And to, yeah, that's good.
• 4:10
  Shannon Jean: And, you know, getting the tool to dig deeper into something and that you don't
• 4:16
  Shannon Jean: think, you're not thinking of.
• 4:18
  Shannon Jean: We're all in our little tunnel thing. And you think, oh, I want you to find this data.
• 4:23
  Shannon Jean: I want you to dig for this. And like a good example is I'm working with a new
• 4:29
  Shannon Jean: agency that's representing, you know, me for sponsorships and stuff for my content, right?
• 4:35
  Dave Hamilton: Sure.
• 4:36
  Shannon Jean: And so one of the things they said was, We'll make a list of companies that
• 4:42
  Shannon Jean: you think would be a good sponsor.
• 4:44
  Shannon Jean: And I was like, oh, okay. Well, some of that's easy.
• 4:47
  Shannon Jean: But so then I went into one of these tools and I said, all right,
• 4:52
  Shannon Jean: I've got this Google Doc or Google Sheet with a list of things that are obvious to me.
• 4:59
  Shannon Jean: And I said, go review all my content and what I'm doing here and come up, add to the list.
• 5:05
  Shannon Jean: What am I missing? And it totally like, oh, you need a small business insurance
• 5:12
  Shannon Jean: company. They could sponsor you.
• 5:14
  Shannon Jean: What about a box company? They could sponsor you. Sure. Because you're shipping
• 5:19
  Shannon Jean: stuff. And on and on and on and on.
• 5:22
  Shannon Jean: So asking, hey, don't make it think like you do.
• 5:29
  Dave Hamilton: Right. Well, the default, the default is that it will think like you do it. Yes.
• 5:35
  Dave Hamilton: Because you're the one prompting it. Right. Correct. Like this is all your biases,
• 5:40
  Dave Hamilton: all the things, all of them.
• 5:42
  Dave Hamilton: It wants to please you. It wants to give you the answer. It thinks you want.
• 5:47
  Dave Hamilton: Right. And so it, it will inherit your limitations to a degree. Big time.
• 5:55
  Dave Hamilton: Right. So I've often said.
• 6:00
  Dave Hamilton: Early on, one of the things that we learned to ask the LLMs when he gave us
• 6:04
  Dave Hamilton: an answer is, are you sure?
• 6:07
  Dave Hamilton: Right. Because they were hallucinating things. They still do.
• 6:11
  Dave Hamilton: It's better now for sure. Yes. But not like it's still worth asking that question,
• 6:16
  Dave Hamilton: even though they ask it of themselves. Absolutely. They've learned to.
• 6:20
  Dave Hamilton: But also ask, what am I missing?
• 6:24
  Dave Hamilton: Because I've done this and it changes everything. Like I'll get,
• 6:29
  Dave Hamilton: and I've noticed it now. So this is when, you know, I've got a prompt that's,
• 6:33
  Dave Hamilton: and it doesn't matter what project I'm doing. It could be programming,
• 6:36
  Dave Hamilton: could be, you know, building something for the business, whatever.
• 6:38
  Dave Hamilton: You know, you get through and through and through, or you could be troubleshooting
• 6:42
  Dave Hamilton: something, which I do all the time with LLMs, you know.
• 6:44
  Dave Hamilton: And you get to a point where it's like, okay, wait a minute.
• 6:46
  Dave Hamilton: It we are so deep in this particular hole that we're not looking outside of
• 6:52
  Dave Hamilton: this hole and so i'll ask it,
• 6:55
  Dave Hamilton: here's where we are and i know how we got here but what if we took a different path 18 steps ago where,
• 7:03
  Dave Hamilton: would where could we be are we are we heading down the right path with this
• 7:08
  Dave Hamilton: or are we missing something entirely,
• 7:11
  Dave Hamilton: and yeah i will tell you most of the time it's okay i mean And what it says
• 7:17
  Dave Hamilton: is, I'm really glad you asked that.
• 7:18
  Dave Hamilton: It's like, this is the problem. Yes, correct.
• 7:22
  Shannon Jean: Oh, that's such great thinking, Dave. It's such great thinking.
• 7:24
  Dave Hamilton: Yeah, it's like, no, this is bad. No, I don't want that. But it then will go,
• 7:29
  Dave Hamilton: and in order to please me, do all of the other things. And often,
• 7:34
  Dave Hamilton: and this is where you need to have some domain expertise, right?
• 7:39
  Dave Hamilton: Meaning you need to be the filter through which you push these crazy ideas.
• 7:45
  Dave Hamilton: And in your case like it comes up with a box company now you look at that and
• 7:50
  Dave Hamilton: say oh my gosh great idea now it might have had six other things where you're like,
• 7:55
  Dave Hamilton: Maybe not so much, but that's okay. Like this is what you want.
• 7:59
  Dave Hamilton: You want the assistant. And so, yeah, no.
• 8:02
  Shannon Jean: And you don't want it to think like you.
• 8:04
  Dave Hamilton: No, no.
• 8:06
  Shannon Jean: That's, and it's easy to fall into that trap. So that is the,
• 8:11
  Shannon Jean: I often use this, you know, what am I missing? What am I missing?
• 8:15
  Dave Hamilton: What am I missing?
• 8:16
  Shannon Jean: Either what is the opportunity that I'm missing? Or like, what is the problem I'm missing?
• 8:23
  Shannon Jean: I've had them working on a, you know, one of the, I had this company,
• 8:28
  Shannon Jean: huge, huge company that wanted me to be a consultant.
• 8:31
  Shannon Jean: They kind of connect people together. Sure, sure. And I brought this contract
• 8:34
  Shannon Jean: and I'm like, this looks pretty good. And I dumped it in. I'm like,
• 8:37
  Shannon Jean: what am I missing here? And one of the big ones, it's like, everyone is indemnified
• 8:41
  Shannon Jean: in this contract, but you.
• 8:45
  Dave Hamilton: Oh, huh.
• 8:47
  Shannon Jean: That's pretty interesting. And so, you know, it was like 500 bucks or a thousand
• 8:50
  Shannon Jean: bucks. And I went back to the guy and I said, well, I'm willing to do it as
• 8:53
  Shannon Jean: long as you add me and indemnify me here. And he's like, oh,
• 8:56
  Shannon Jean: we can't do that. And I said, okay, well, I'm just not, I'm not interested.
• 8:58
  Dave Hamilton: Yeah, thanks very much for your time.
• 9:00
  Shannon Jean: Thanks very much, but I'm not interested. And so I would have completely missed
• 9:04
  Shannon Jean: that had I not asked that, what am I missing?
• 9:08
  Shannon Jean: So consider that, it's important.
• 9:11
  Shannon Jean: And I'd love to hear if you have examples of this. send it to feedback at businessbrain.show
• 9:17
  Shannon Jean: or reach out to Dave, you know, either of us on...
• 9:21
  Shannon Jean: X or facebook or whoever it's just our name we'd love to interact with you
• 9:25
  Dave Hamilton: Love it yep uh i'm sure we have more to talk about here and i'm eager to find out what that is the,
• 9:32
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• 9:37
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• 9:42
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• 9:48
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• 9:50
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• 9:54
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• 9:57
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• 10:04
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• 10:10
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• 10:15
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• 10:18
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• 10:25
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• 10:29
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• 10:31
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• 10:35
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• 10:40
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• 10:47
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• 10:52
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• 10:56
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• 11:00
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• 12:39
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• 12:44
  Dave Hamilton: So, Shannon, I have a question for you. Okay. Have you ever hired somebody,
• 12:49
  Dave Hamilton: like had somebody working for you and, you know, they are going to communicate
• 12:54
  Dave Hamilton: with your customers. They're going to send out emails or, you know, phone calls, whatever.
• 12:58
  Dave Hamilton: And they, at times, maybe speak out of turn a little bit, say something in a
• 13:05
  Dave Hamilton: way they shouldn't have.
• 13:06
  Dave Hamilton: And you, as the boss, have to just step in and smooth it over a little bit.
• 13:09
  Dave Hamilton: Nothing, nothing, not like not fireable offenses, but, you know,
• 13:13
  Dave Hamilton: things where you've got to be like, hey, there was a little misunderstanding
• 13:16
  Dave Hamilton: internally here. You've done that, I'm sure.
• 13:19
  Shannon Jean: Absolutely.
• 13:19
  Dave Hamilton: And it's not catastrophic for your business, right?
• 13:23
  Shannon Jean: No, I mean, you can't prove it.
• 13:24
  Dave Hamilton: You're just trying to try to.
• 13:26
  Shannon Jean: Right. It can be catastrophic for a client relationship.
• 13:29
  Dave Hamilton: Could be.
• 13:30
  Shannon Jean: But generally, you're just tweaking in there.
• 13:33
  Dave Hamilton: I mean, the worst the worst thing is you step in and you say we made a mistake. Right.
• 13:38
  Dave Hamilton: And usually clients love that humans in general love humility.
• 13:42
  Dave Hamilton: Right. And so. Yes. Okay.
• 13:43
  Dave Hamilton: So that's the backdrop to my tip here to share this week.
• 13:49
  Dave Hamilton: And my tip is hire yourself an AI agent.
• 13:54
  Dave Hamilton: And I know we've talked a lot about AI agents and all that stuff,
• 13:58
  Dave Hamilton: but I'm going to take it a step farther because I have.
• 14:00
  Dave Hamilton: Hire yourself an ai agent give it a name give it an inbox.
• 14:06
  Dave Hamilton: And let it email on its own behalf what it's good and give it the instruction,
• 14:12
  Dave Hamilton: anytime you know your inbox is going to have a bunch of stuff in it that like,
• 14:18
  Dave Hamilton: is opportunities mixed in,
• 14:21
  Dave Hamilton: with a lot of crap right yes so and you're going to delete all of it you're
• 14:25
  Dave Hamilton: going to throw out the babies with the bath water in most cases,
• 14:28
  Dave Hamilton: because you just don't have time to chase down every one of those.
• 14:31
  Dave Hamilton: Well, what if you take all of those things and when they come in,
• 14:35
  Dave Hamilton: you just forward them off to your agent and you say, you reply and tell the
• 14:40
  Dave Hamilton: person, hey, Dave wanted me to reach out to you and learn a little bit more
• 14:44
  Dave Hamilton: about this and give it instructions.
• 14:46
  Dave Hamilton: And you're going to tweak this, have it go back and forth with the person without
• 14:50
  Dave Hamilton: waiting for your approval on what it's actually sending and tell it.
• 14:55
  Dave Hamilton: Like, if you get to a point where you're not sure what to do and you think I should be asked, ask me.
• 15:01
  Dave Hamilton: And if that's if that was the right thing, I'll tell you if it was the wrong thing, I'll tell you.
• 15:05
  Dave Hamilton: And it gives it lets you a chase down all these extra leads that might,
• 15:09
  Dave Hamilton: you know, 80 percent of which are going to go nowhere. But doesn't matter.
• 15:12
  Dave Hamilton: You haven't wasted any of your time. And.
• 15:17
  Dave Hamilton: When it gets to, if, if your agent speaks out of turn, well,
• 15:21
  Dave Hamilton: the worst thing is you step in and you say, oh yeah, you know,
• 15:23
  Dave Hamilton: he screwed up. Like I'm going to, I'm here now.
• 15:27
  Dave Hamilton: Glad to be talking with you. Let's get this worked out. Let's see where we are.
• 15:31
  Dave Hamilton: It's going to be fine. It is fine. I've been there. I've done it.
• 15:34
  Dave Hamilton: I like it. I've been doing this for about the last three or four months.
• 15:37
  Dave Hamilton: I don't know why I haven't brought it up on the show.
• 15:40
  Dave Hamilton: And it's great. And I don't remember to do it all the time. Like when I was
• 15:43
  Dave Hamilton: traveling last week, this is what made me think of it.
• 15:45
  Dave Hamilton: I was just going through and like delete delete delete delete and i was like
• 15:48
  Dave Hamilton: you know i should have actually forwarded all these off to to this like i gave
• 15:52
  Dave Hamilton: it an email address at the company all of the things uh now.
• 15:56
  Shannon Jean: Okay i have a question
• 15:57
  Dave Hamilton: Yeah do.
• 15:58
  Shannon Jean: You so as it responds it's responding like as your assistant uh-huh right do
• 16:04
  Shannon Jean: you tell the people that it is my ai assistant or you just say hey i work for
• 16:08
  Shannon Jean: you know i handle dave's scheduling or whatever tell us more about this kind of
• 16:12
  Dave Hamilton: Thing exactly yep okay i i don't yeah i don't have it i don't have it say one
• 16:17
  Dave Hamilton: way or like it's not lying to people it's not saying correct i'm a human i just
• 16:22
  Dave Hamilton: got back from vacation you know it's not doing that.
• 16:24
  Shannon Jean: It's not doing
• 16:25
  Dave Hamilton: That right no but it's like i'm dave's assistant and i'm you know thank dave
• 16:28
  Dave Hamilton: asked me to look into this for you that's actually what it says is dave asked
• 16:32
  Dave Hamilton: me to look into this with you let me you know let me go back and forth.
• 16:38
  Shannon Jean: I love it.
• 16:38
  Dave Hamilton: It's great.
• 16:40
  Shannon Jean: Yeah. And that's different than turning your inbox over to your AI.
• 16:45
  Dave Hamilton: Right. Which is something I can't bring myself to do that yet,
• 16:50
  Dave Hamilton: but I can bring myself to give my AI its own inbox.
• 16:53
  Shannon Jean: So you, you are physically forwarding those, those opportunities,
• 16:57
  Shannon Jean: what you think like, Hey, there may be something here. Yeah.
• 16:59
  Shannon Jean: I don't want to deal with it.
• 17:00
  Dave Hamilton: Yeah. Okay. I'm forwarding a good stop gap. And well, and the nice part is I,
• 17:04
  Dave Hamilton: you know, I, I want to get, I think I want to get to a point where i'm automating
• 17:08
  Dave Hamilton: that forwarding like i just flag a message a certain way and it just goes,
• 17:12
  Dave Hamilton: but the nice part about forwarding it just like if it were a human is i can
• 17:17
  Dave Hamilton: give it a half a sentence worth of context context yes right like here's what i would do i like that,
• 17:23
  Dave Hamilton: you go back and forth and it you know and it's gotten really good because this
• 17:28
  Dave Hamilton: is how these things work over time yeah it's gotten really good it like okay yeah this
• 17:32
  Dave Hamilton: this is going nowhere like i'm i'm just going to end this and and and that's
• 17:35
  Dave Hamilton: it and it gives me a weekly report of all the things that it's doing and that kind of thing.
• 17:40
  Shannon Jean: I love it i think it's a great idea yeah i like that um
• 17:44
  Dave Hamilton: Yeah, I think the idiot intern like it takes. Yeah, it takes the concept of
• 17:48
  Dave Hamilton: idiot intern to another level.
• 17:51
  Shannon Jean: I like it. Yeah, I'm going to try it. Okay, I'm going to set up Gruckbot to
• 17:54
  Shannon Jean: do it. I'll set up the email and start forward stuff in there.
• 17:58
  Dave Hamilton: Yeah, just give it an email address. Give it a name. Give it an email address.
• 18:02
  Dave Hamilton: Yeah, and it becomes a scapegoat to like I said, like it screws up.
• 18:05
  Dave Hamilton: You're like, hey, I'm really sorry. You know, he screwed up.
• 18:08
  Dave Hamilton: It's like I got you. Yeah, you know. Okay, great.
• 18:10
  Shannon Jean: Yeah, that's good. That's good. It's one more. I mean, I have given up so much
• 18:17
  Shannon Jean: with this current business of, I used to be into everything.
• 18:23
  Shannon Jean: But I love this idea where I can still add some context and send it off to somebody
• 18:27
  Shannon Jean: and then just kind of see where it goes.
• 18:29
  Dave Hamilton: Just see where it goes. And obviously, you can monitor it.
• 18:33
  Dave Hamilton: You will also have the password to its inbox, right? Because,
• 18:37
  Dave Hamilton: you know, how else could it get in?
• 18:40
  Dave Hamilton: It is all still you. But, yeah, yeah.
• 18:43
  Shannon Jean: That's cool.
• 18:45
  Dave Hamilton: I love it. All right. What's the takeaway?
• 18:49
  Dave Hamilton: I still think, I mean, I love my idea, and I use it, of hiring an AI employee.
• 18:55
  Dave Hamilton: But I think asking your LLM, what am I missing, is probably the big takeaway.
• 19:00
  Shannon Jean: I think it's a big takeaway for this discussion.
• 19:02
  Dave Hamilton: I could argue, though, that there would be more to flesh out in a business blueprint,
• 19:08
  Dave Hamilton: with the hiring an AI employee.
• 19:10
  Shannon Jean: Well, let's do them both.
• 19:13
  Dave Hamilton: You know what? There's no rules, man.
• 19:14
  Shannon Jean: Don't be stuck in the prison of one idea.
• 19:17
  Dave Hamilton: That's right.
• 19:17
  Shannon Jean: Let's do it both. We'll do both of them. And you can get it at businessbrain.show slash blueprints.
• 19:24
  Shannon Jean: And you get all of them for every episode we've ever done. You can go up and
• 19:28
  Shannon Jean: see. And there's like a full flushed out business plan for all these topics.
• 19:32
  Dave Hamilton: So I love it. I love it. And fleshed out. It's just one of my things,
• 19:36
  Dave Hamilton: Shannon. I can't help it. I know.
• 19:37
  Shannon Jean: I can't help it. It wouldn't be a show without Dave correcting me. I know. It's okay.
• 19:42
  Dave Hamilton: But I almost could let it go. I was like, I'm just going to let it go.
• 19:45
  Dave Hamilton: And then I heard the words coming out of my mouth. I'm like,
• 19:47
  Dave Hamilton: I can't. I got it. I can't. I know. That's just a thing. I got it.
• 19:51
  Dave Hamilton: There's very few of these that are pet peeves for me.
• 19:55
  Dave Hamilton: And probably more than the average bear. But in the grand scheme of things,
• 20:00
  Dave Hamilton: I actually do let a lot go. But that one.
• 20:03
  Dave Hamilton: And then another one that somebody put in my brain a couple years ago, my friend Neil Tickton.
• 20:07
  Dave Hamilton: There is no such thing as very unique. there are not degrees of uniqueness it's either.
• 20:13
  Shannon Jean: Unique or not
• 20:13
  Dave Hamilton: Or it's not unique it's very rare you know that's fine yeah but it's unique
• 20:19
  Dave Hamilton: or it's not it's binary yeah yeah i don't know,
• 20:22
  Dave Hamilton: thanks for hanging out thanks for dealing with us folks and uh yeah it's a but
• 20:27
  Dave Hamilton: we appreciate having you as listeners it really does mean absolutely yeah we'll
• 20:30
  Dave Hamilton: see you next week have a great weekend see ya keep living that charm life.