Rankings Up, Calls Down: What AI Visibility Is Really Worth to Local Businesses.
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Andrew Shotland (Local SEO Guide) and Mark Kabana (Places Scout, now part of Yext) rejoin Greg Sterling and Mike Blumenthal for Part 2 of our conversation. We get into how agencies are turning "AI visibility" into a product, why clients can't tell what it's worth, and what a Local SEO Guide × Local Falcon study found about where ChatGPT gets its local answers — no Google reviews at all, and a review-count plateau at around 200.
Then the uncomfortable part: a 100-location franchise with rankings up 20–30% and calls down 40%, a storage search result that's 43% ads across five…
The skinny
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