Latest / The Series A Show with Fexingo: Early-Stage Funding, Pitch Decks, and Startup Milestones
The Startup Playbook for Pricing Power in 2026
Lucas and Luna unpack a counterintuitive truth in today's market: many early-stage startups have more pricing power than they realize. Drawing on the 'value stick' framework from Harvard Business School professor Felix Oberholzer-Gee, they walk through how a mental-health B2B SaaS company doubled its average contract value without losing a single customer — and how a fintech startup made its pricing 'sticky' by tying it to net dollar retention. They also touch on recent data from the ARKK innovation ETFs to show why pricing discipline matters more when capital is…
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