Latest / Hurdle with Emily Abbate / Style Meets Sport: Jasmine Caccamo On Styling Your Favorite Athletes, How To Dress For Your Body Type & The 'Figure It Out' Mentality

Transcript

Style Meets Sport: Jasmine Caccamo On Styling Your Favorite Athletes, How To Dress For Your Body Type & The 'Figure It Out' Mentality · Hurdle with Emily Abbate

0:00
Speaker 1: There's always something to be done, There's always another hurdle
0:02
Speaker 1: to overcome. There's always something bigger, something shinier, that I
0:07
Speaker 1: want to do, And it's just keeping you know that
0:10
Speaker 1: in line of sight.
0:26
Speaker 2: Heyl Emily. Here.
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Speaker 3: You are listening to another episode of Hurdle, a podcast
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Speaker 3: featuring the mindset, secrets, and true stories of the most
0:33
Speaker 3: inspiring women in sports and wellness, empowering you to live
0:37
Speaker 3: a healthier, happier, more motivated life and of course, conquer
0:41
Speaker 3: your own hurdles. This week, I am joined by Jasmine Kacomo.
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Speaker 3: She's an entrepreneur and elite personal stylist who's spent over
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Speaker 3: fifteen years redefining the intersection of fashion and professional sports.
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Speaker 3: Jasmin has built an incredible career styling some of the
0:58
Speaker 3: biggest names in the industry.
1:00
Speaker 2: Most notably Alex Morgan.
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Speaker 3: Who she's worked with for the past thirteen years. In
1:06
Speaker 3: this episode, Jasmine talks about how playing soccer from a
1:09
Speaker 3: young age and still the discipline, accountability and figure it
1:12
Speaker 3: out mentality necessary to navigate the world of entrepreneurship. We
1:17
Speaker 3: also chat about her early days working in the fashion
1:20
Speaker 3: closets of Cosmopolitan and Marie Claire and the bold leap
1:23
Speaker 3: she took to establish her own styling business. Plus she
1:28
Speaker 3: gives me the lowdown on how she handles high pressure
1:31
Speaker 3: moments like styling Hillary Knight for the Oscars just days
1:34
Speaker 3: after an Olympic season, and how she sets boundaries as
1:39
Speaker 3: a business owner and mother, why presence is absolutely vital
1:43
Speaker 3: for her to do both well, and the essential lesson
1:48
Speaker 3: of learning to ask for help. I love this convo.
1:52
Speaker 3: I'm obsessed with Jasmine. I am so inspired by all
1:56
Speaker 3: of the looks that she puts together for some of
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Speaker 3: my favorite ladies in sport.
2:01
Speaker 2: And although the rest of us may.
2:03
Speaker 3: Not be doing a tunnel walk anytime soon, there are
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Speaker 3: a lot of really helpful styling tips in today's conversation,
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Speaker 3: and jasmine story is just a powerful reminder that heart
2:14
Speaker 3: and determination are the keys to sustained success.
2:18
Speaker 2: Make sure you're.
2:19
Speaker 3: Following along with Hurdle over on social It's over at
2:21
Speaker 3: Hurdle podcast. You can also check out iHeart Woman's Sports
2:24
Speaker 3: over at Iheartwoman's Sports and Me over at Emily Abadi.
2:28
Speaker 3: Listen to Hurdle with Emily Abodi on the iHeartRadio app,
2:31
Speaker 3: Apple Podcasts or wherever you get your podcasts and with that,
2:35
Speaker 3: Let's get to it.
2:36
Speaker 2: Let's get it's a hurdling today.
2:48
Speaker 3: I am sitting down with Jasmine Kacamo. She is your
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Speaker 3: favorite athletes stylist, Jasmine.
2:54
Speaker 2: Welcome hurdle.
2:55
Speaker 4: However, we great. Thanks for having me, Emily.
2:58
Speaker 2: Thanks for coming to hang out with me.
3:00
Speaker 3: I selfishly would rather spend this entire hour having you
3:03
Speaker 3: go through my entire closet, but that wouldn't be in
3:06
Speaker 3: service of the hurdlers.
3:07
Speaker 4: That would be so much fun. We'll have to do it.
3:09
Speaker 4: We'll get to do it.
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Speaker 2: We will.
3:11
Speaker 3: I liked level set. When everybody comes in here, start
3:13
Speaker 3: off by the rewind. How are you doing?
3:17
Speaker 2: Really?
3:19
Speaker 4: I am okay? Yeah, yeah, life is okay, life is lifing.
3:24
Speaker 2: You know.
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Speaker 1: I've got a newly turned thirteen year old boy, so
3:30
Speaker 1: it is crazy, and he is a sports fanatic, so
3:33
Speaker 1: it's just nice, great, exhausting, fun, wild, unexpected all at
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Speaker 1: the same time.
3:39
Speaker 3: Is he following in the footsteps of the parents? Is
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Speaker 3: he a soccer kid?
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Speaker 4: Oh yeah, he is a soccer kid.
3:46
Speaker 1: Okay, my husband, yeah, my husband was a pro soccer
3:49
Speaker 1: player and he wants.
3:50
Speaker 4: To be just like daddy.
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Speaker 2: Okay, well you played soccer, don't sell yourself.
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Speaker 1: I did, but not you know, you can't compare it
3:57
Speaker 1: to like playing collegiately and then your husband playing pro.
4:00
Speaker 1: It's like, okay, oh, you're a little better than I was.
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Speaker 3: On the note of sports that you played, we have
4:06
Speaker 3: to give credit where credit is due that you also
4:09
Speaker 3: were a hurdler.
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Speaker 4: I was. I was a hurdler.
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Speaker 1: I had this love hate relationship with track and hurdling,
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Speaker 1: and that's why I ended up playing soccer because I
4:22
Speaker 1: was just exhausted with it.
4:23
Speaker 2: But yeah, I.
4:24
Speaker 1: Unhumbly went to the Junior Olympics. That is really one
4:27
Speaker 1: hundred meter hurdle.
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Speaker 2: That is major. Though. Yeah, what a kind of crazy experience.
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Speaker 4: It's wild.
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Speaker 1: Like I think back and I'm like, I did all
4:35
Speaker 1: of these things and had all of these experiences through sport.
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Speaker 1: It's just crazy. But it kind of set me up
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Speaker 1: for where I am now.
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Speaker 3: Yeah, talk to me a little bit about that setup because,
4:45
Speaker 3: as we know, so many successful women that we see
4:48
Speaker 3: today played sports themselves, yourself included. What did playing sports
4:53
Speaker 3: from a young age and still in you so much.
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Speaker 1: I learned discipline, I learned accountability, kind of found out
4:59
Speaker 1: who I was was at a very early age because
5:01
Speaker 1: it's so much mental like you have to be strong
5:05
Speaker 1: and confident and figure out what you want to do
5:07
Speaker 1: and where you want to go. And it's just kind
5:09
Speaker 1: of interesting that I landed in the fashion space because
5:12
Speaker 1: I always had a love of fashion, like from my mom.
5:14
Speaker 1: My mom was a flight attendant and she used to
5:16
Speaker 1: travel to Europe and come home with like these great
5:18
Speaker 1: clothes and.
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Speaker 4: Bags, and I'm like, oh my god, like, I love fashion.
5:21
Speaker 1: And there were people that would be like, you can't
5:23
Speaker 1: be an athlete and you can't be fashion. It's either
5:26
Speaker 1: or like you can't dress nice and then actually be
5:30
Speaker 1: taken seriously as an athlete. And I'm like, no, one day,
5:32
Speaker 1: I'm going to prove you guys wrong and trying to
5:35
Speaker 1: do that now.
5:36
Speaker 3: And so as you got into fashion yourself, you really
5:41
Speaker 3: assumed from the get go that it would be on
5:43
Speaker 3: the editorial.
5:43
Speaker 2: Side of things.
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Speaker 4: I did.
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Speaker 1: Yeah, So my first career move outside of college was
5:49
Speaker 1: in editorial. I started at Cosmo, made my way to
5:52
Speaker 1: Marie Claire after that. But I always thought that I
5:54
Speaker 1: would be writing about fashion in some capacity that didn't
5:57
Speaker 1: really know about the styling side of it, because it
6:00
Speaker 1: wasn't necessarily a job back in the early two thousands,
6:04
Speaker 1: not to age myself, but.
6:07
Speaker 2: I was in the weeds as well.
6:09
Speaker 3: I know that we definitely both have our fair share
6:13
Speaker 3: of funny stories working in publishing. I mean, back when
6:17
Speaker 3: you were working for Marie Claire for Cosmopolitan, you were
6:21
Speaker 3: in the trenches of fashion closets and at the time,
6:25
Speaker 3: it was likely your dream job.
6:27
Speaker 1: Oh yeah, it was literally for anyone. If I'm sure
6:30
Speaker 1: you've seen the Devil Wears product, and anyone that's seen
6:32
Speaker 1: the Devil Wears product, it was the job a million
6:35
Speaker 1: girls would kill for because you're in the closet and
6:37
Speaker 1: you get to see all these amazing designers and get
6:39
Speaker 1: to be on shoots, and you really don't think there's
6:42
Speaker 1: a world outside of that until.
6:44
Speaker 4: You know about it. You don't know what you don't know.
6:46
Speaker 1: Yeah, and then I met so many stylists that would
6:48
Speaker 1: come in and out of the office for freelance jobs
6:51
Speaker 1: and shoots, and I'm like, that's a job, Like I
6:53
Speaker 1: want to dive into that, and yeah, that's what I did.
6:57
Speaker 2: And that's what I did.
6:58
Speaker 3: Well, you have to remember the first time that you
7:01
Speaker 3: realized that it wasn't as glamorous as you thought it
7:05
Speaker 3: was going to be when you were working in the
7:07
Speaker 3: fashion closet.
7:08
Speaker 2: Yes, okay, tell me about it.
7:09
Speaker 4: That was day one.
7:12
Speaker 2: Day one.
7:13
Speaker 1: I'm like, this is what styling really is. There's so
7:16
Speaker 1: much that goes into it. It's like eighty percent business.
7:20
Speaker 1: The rest of it's styling. Yeah, but it's hustling and
7:22
Speaker 1: making connections. And as an assistant, you're doing whatever you
7:25
Speaker 1: know your boss tells you to do. So if that
7:28
Speaker 1: meant running errands, picking up coffee, picking up bird seed,
7:30
Speaker 1: which I did once for one of my stylists, that's just.
7:33
Speaker 2: You get it. Yeah.
7:34
Speaker 1: So like I have stories upon stories, which would be
7:37
Speaker 1: another podcast episode, but you know, you just really are
7:40
Speaker 1: getting in there and you're just trying to learn and
7:43
Speaker 1: gain every bit of experience from these stylists and people
7:47
Speaker 1: that you know you're trying to work with.
7:48
Speaker 4: It you would do whatever.
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Speaker 3: On that note, then what would you say was the
7:52
Speaker 3: most helpful bit of information that you learned while you
7:55
Speaker 3: were in the trenches as an editorial assistant stylist.
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Speaker 1: That is a great question, but I think truly the
8:01
Speaker 1: business side was the biggest piece that I took away,
8:04
Speaker 1: having to really learn budgets and how to work with
8:07
Speaker 1: money and then how to even communicate with with clients.
8:11
Speaker 1: That's something that you really can't learn unless you have
8:14
Speaker 1: that hands on experience.
8:15
Speaker 3: And this is something that a lot of people don't understand.
8:18
Speaker 3: Broader than the importance of budgets and how things work,
8:21
Speaker 3: is that oftentimes it's not you buying a bunch of
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Speaker 3: clothes and bringing them to the athletes or the people.
8:29
Speaker 2: That you're working with.
8:30
Speaker 3: Rather it's these relationships that you're speaking of, leveraging these relationships,
8:35
Speaker 3: borrowing clothes and getting them to your client.
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Speaker 1: Yeah, exactly, and that's a lot. It's a lot. There's
8:41
Speaker 1: so much more than that. People just see the superficial
8:44
Speaker 1: side or they think, you know that it's just like
8:46
Speaker 1: you said, bringing these clothes, going shopping, pulling. It's no,
8:49
Speaker 1: it's years and years of relationships that you have with
8:52
Speaker 1: designers that you know, Christian Siriano or Gucci or whoever
8:55
Speaker 1: the case may be, that allow for you to pull
8:58
Speaker 1: those clothes for athletes and really just manage your own
9:03
Speaker 1: personal brand.
9:05
Speaker 3: Something that a lot of people don't talk about is
9:07
Speaker 3: also how challenging it can be when there's turnover at
9:09
Speaker 3: these companies. I'm thinking about in my own experience working
9:12
Speaker 3: with different individuals and different sports marketing departments, whether that's
9:15
Speaker 3: working on an event with Nike or Puma or Adidas.
9:19
Speaker 3: And when someone that I've worked with for quite some time,
9:21
Speaker 3: you want the best for them, You want them to
9:23
Speaker 3: keep going in their career. But if they depart, then
9:25
Speaker 3: you kind of have to start back at square one.
9:27
Speaker 1: Oh yeah, it's starting back at you know, square one
9:30
Speaker 1: and then rebuilding that relationship, no matter how great your
9:33
Speaker 1: relationship was with the former, you know, press department. It's
9:37
Speaker 1: just re introducing yourself and your clients and what you're
9:41
Speaker 1: doing and what you're building.
9:42
Speaker 3: So the question then comes up, how does one segue
9:46
Speaker 3: from these in house editorial opportunities to then garnering the
9:49
Speaker 3: confidence to say, I'm going to take this out on
9:52
Speaker 3: my own.
9:53
Speaker 1: I think you reach a point in your career where
9:55
Speaker 1: you're like, I need to just take the next step,
9:58
Speaker 1: and I'm going to take a leap, no matter are
10:00
Speaker 1: how much I don't know about this world outside of
10:03
Speaker 1: editorial and being a freelance stylist. I think you just
10:06
Speaker 1: kind of figure it out if you have the confidence
10:10
Speaker 1: and the you know wherewithal to be told no and
10:15
Speaker 1: to search for clients and I'm lucky enough that I've
10:18
Speaker 1: been in this career for so long that I have
10:20
Speaker 1: an agent who now can help me with those things.
10:22
Speaker 1: But I didn't before, and it was just all about relationships,
10:24
Speaker 1: the relationships that I built in the publishing side, relationships
10:27
Speaker 1: that I built as an assistant with photographers whomever. To
10:31
Speaker 1: really just give me that file folder of experience to say, hey,
10:36
Speaker 1: I'm just going to jump in and do it.
10:38
Speaker 2: Yeah, so much to double click on there.
10:39
Speaker 3: The first thing that I think we should start with is, yes,
10:43
Speaker 3: it's intimidating, but you still did it anyway. So is
10:46
Speaker 3: this a let's say, skill set or a way a
10:49
Speaker 3: mindset that you've always had, like I'm going to figure
10:52
Speaker 3: it out on my own.
10:53
Speaker 1: I've always had that figure it out on my own mindset,
10:56
Speaker 1: for better or for worse. And I think that's something
10:59
Speaker 1: that comes from play from sports because you have to
11:01
Speaker 1: figure it out. You have to figure out how to
11:03
Speaker 1: train that works for you. You have to figure out,
11:06
Speaker 1: you know what, with soccer, for example, what position is
11:10
Speaker 1: your position? You're going to work your ass off doing it.
11:13
Speaker 1: So the same thing translates to work where it's like
11:15
Speaker 1: I'm just going to figure out how to be the
11:17
Speaker 1: most successful version of myself in this business.
11:21
Speaker 3: I always say that in business, everyone has a column A,
11:26
Speaker 3: a column B, in a column C. Column A is
11:29
Speaker 3: the stuff you're doing that you absolutely love, that you
11:31
Speaker 3: would do on your dream day, dream work day all
11:33
Speaker 3: the time. Calum B is the stuff that you're doing
11:35
Speaker 3: that it's like, okay, like I can do this. It's
11:38
Speaker 3: not calum A, but I like it. And column C
11:40
Speaker 3: is the stuff that you just have to do because
11:42
Speaker 3: you need to get by. At the beginning of a
11:45
Speaker 3: journey like this, there's going to be a lot of
11:47
Speaker 3: stuff that you have to do that's in column C.
11:50
Speaker 3: What were some of those things for.
11:52
Speaker 1: You, AMC was a laundry list because I was getting
11:55
Speaker 1: smaller jobs, or I was taking jobs for free R
11:57
Speaker 1: And I know people aren't doing that these days, but
12:00
Speaker 1: that's what it was back then.
12:01
Speaker 2: You would shoot for free, you would do test for free.
12:03
Speaker 1: Didn't have an assistant, so I would have to do
12:05
Speaker 1: everything myself, from soup to nuts, from sending emails and
12:09
Speaker 1: making calls to going out chopping, to then organizing all
12:13
Speaker 1: of these clothes and inventorying everything so that when I
12:16
Speaker 1: did have to do returns, I would have to have
12:19
Speaker 1: everything completely organized so I could do it myself. Then
12:22
Speaker 1: literally the hustle on the grind and the dirty work
12:25
Speaker 1: is going from store to store, showroom to shureroom, returning everything,
12:28
Speaker 1: packing up the bags, bringing everything to set yourself. So
12:31
Speaker 1: it's a lot of manual labor that wasn't columncy at
12:35
Speaker 1: that point. Yeah.
12:36
Speaker 4: Then once the job is done, you're billing, et cetera,
12:38
Speaker 4: et cetera.
12:38
Speaker 3: And it's quite interesting also because although you might not
12:41
Speaker 3: be buying all of these clothes, you are a lot
12:45
Speaker 3: of the things that you just talked about, especially getting
12:48
Speaker 3: from point A to point B carrying all this stuff
12:51
Speaker 3: like that adds up really quick. So how were you
12:54
Speaker 3: able to afford going out on your own?
12:57
Speaker 2: At first?
12:58
Speaker 1: I definitely felt the need to not stop assisting. I
13:05
Speaker 1: think that a lot of people think I'm going to
13:06
Speaker 1: be a stylist, so I'm going to jump right into it.
13:08
Speaker 1: And I did not have parents that were going to
13:14
Speaker 1: pay for my life. So this is what you want
13:17
Speaker 1: to do, You're going to work hard. My both my
13:18
Speaker 1: parents were immigrants. They came to this country. They figured
13:21
Speaker 1: out how to provide a better life for my sister
13:23
Speaker 1: and I, and they wanted us to learn that same
13:26
Speaker 1: mentality and have that work ethic. So I continued to
13:29
Speaker 1: work as an assistant in my off time days off.
13:32
Speaker 1: That's when I truly started to build my portfolio and
13:35
Speaker 1: work on those jobs and just utilize whatever funds I
13:38
Speaker 1: had to help me build my career.
13:40
Speaker 2: Who was the first big client, first.
13:44
Speaker 1: Big clients, So I definitely had some opportunities through stylists.
13:49
Speaker 1: I was able to go on tour with Kesha for
13:52
Speaker 1: her World Tour through a stylist that I was working
13:54
Speaker 1: for at the time who kind of handed me her
13:56
Speaker 1: client for these certain events. So that really gave me
14:00
Speaker 1: the experience of being on tour, being away from home,
14:03
Speaker 1: having to be savvy and smart and scrappy and you know,
14:06
Speaker 1: prep and shop and whatnot overseas. Once I started getting
14:10
Speaker 1: into athletes styling, it was Alex Morgan.
14:12
Speaker 3: Yeah, yeah, And that's obviously someone that a lot of
14:15
Speaker 3: people associate with you these days. How does it feel
14:19
Speaker 3: that Alex is that person for you? Is the person
14:22
Speaker 3: that people think of when they hear your name.
14:24
Speaker 2: I think it's crazy.
14:25
Speaker 1: When I take like a three thousand foot view of it,
14:29
Speaker 1: it's like, oh my god, it's Alex Morgan. Like playing soccer.
14:32
Speaker 1: You're like, she's the goat, She's this amazing athlete. But
14:34
Speaker 1: then when I look at it from my point of view,
14:37
Speaker 1: it's like she is has become a great friend at
14:40
Speaker 1: this point because we've been working together for probably about
14:42
Speaker 1: thirteen fourteen years now, which is wild, but it's almost
14:48
Speaker 1: one of those Okay, like I did it. My name
14:51
Speaker 1: is synonymous with someone like Alex Morgan and creating these
14:53
Speaker 1: great looks and building this you know, external brand.
14:57
Speaker 3: For those that don't know, talk a little bit about
15:00
Speaker 3: how that relationship came to be.
15:02
Speaker 4: Alex and I met through each of our agents.
15:05
Speaker 1: At the time, I had started dabbling in athletes styling
15:09
Speaker 1: through dressing some male athletes Kristeps Perzingis, Carmelo Anthony, but
15:14
Speaker 1: I really wanted to delve into it, and I had
15:16
Speaker 1: told my agent like, any time an athlete comes across
15:19
Speaker 1: your desk, I don't care what the pay is, Like,
15:22
Speaker 1: I want to do it. I have this vision of
15:23
Speaker 1: how athletes can portray themselves, you know, through tunnel walks,
15:27
Speaker 1: through press, through recarpets. Because at the time it was
15:30
Speaker 1: really just on the female side. Serena Williams and then
15:33
Speaker 1: came Alex our agents somehow got connected at a party
15:36
Speaker 1: and he was like, Hey, I have this stylist if
15:40
Speaker 1: you're ever interested in. Alex's agent was like, Alex, he's
15:43
Speaker 1: a stylist coming off of World Cup. We met, we
15:45
Speaker 1: hit it off, and the rest was history.
15:47
Speaker 2: The rest is history.
15:48
Speaker 3: And so when you onboard a new client, what's the
15:51
Speaker 3: biggest learning curve with each individual? Do you have like
15:54
Speaker 3: a standard survey that you give them, Like, how does
15:56
Speaker 3: it work?
15:56
Speaker 1: Yeah, So it's just through conversation. I want to get
16:00
Speaker 1: to know the athlete. I want to know their vibe,
16:02
Speaker 1: I want to know who they are. And so when
16:04
Speaker 1: I start working with a new client, everyone's so different.
16:07
Speaker 1: So it's just really having that conversation about who they are,
16:10
Speaker 1: what they like, inspiration. But at the end of the day,
16:13
Speaker 1: what story are they trying to tell? What is it
16:16
Speaker 1: that they're trying to say, Because it's really about bringing
16:18
Speaker 1: out that inner personality through externally their wardrobe, right, So
16:23
Speaker 1: it's conversations. Then I'm mood boarding based on what information
16:26
Speaker 1: I get from them, and then coming to a decision
16:28
Speaker 1: of like this is how I want my wardrobe to be,
16:31
Speaker 1: this is the person that I am. I just never
16:33
Speaker 1: knew how to explain it through wardrobe, et cetera.
16:36
Speaker 3: Right, Okay, And so when you have these moments, these
16:39
Speaker 3: sit downs with these athletes to gain a better understanding
16:42
Speaker 3: of who it is that they are and how is
16:44
Speaker 3: that they want to look, I would assume that some
16:46
Speaker 3: of them might not actually know how to articulate how
16:49
Speaker 3: it is that they want to look exactly.
16:51
Speaker 1: So many of them don't know, and that's why they
16:53
Speaker 1: come to me. So we just again it's an organic conversation.
16:57
Speaker 1: And in that case, when they're like, I really don't
17:00
Speaker 1: know what my style is, I generally tend to ask
17:03
Speaker 1: for inspiration, like scroll through Instagram?
17:05
Speaker 4: Are their influencers?
17:06
Speaker 1: Are there other athletes celebrities that you feel like exude
17:11
Speaker 1: this vibe.
17:12
Speaker 4: That you want.
17:12
Speaker 1: I recently just worked with someone and she said she liked,
17:16
Speaker 1: you know, this person and this person and this influencer
17:18
Speaker 1: and kind of mashed up a combination of all three,
17:21
Speaker 1: and she was like, I really had no idea what
17:24
Speaker 1: my style was until I met you. Yeah, I could
17:27
Speaker 1: never express it, I could never shop for it, but
17:29
Speaker 1: you really pulled it together.
17:30
Speaker 4: So yeah, oftentimes they don't know.
17:33
Speaker 2: But that's so relatable.
17:34
Speaker 3: I mean, so many women that are listening to this
17:36
Speaker 3: podcast right now are like, I don't even know what
17:38
Speaker 3: my style is so bigger than the tip of go
17:42
Speaker 3: on Instagram scroll see what you like. What else would
17:45
Speaker 3: you offer to someone that says I have absolutely no
17:47
Speaker 3: idea where I'm going.
17:48
Speaker 1: I think it's just really trying to figure out what
17:50
Speaker 1: are you trying to say through your wardrobe? Are you
17:52
Speaker 1: a professional and that's what you want to exude every
17:55
Speaker 1: day when you go into the office.
17:57
Speaker 2: Or are you a teacher?
17:58
Speaker 1: And then on the weekend you're more fun and playful
18:01
Speaker 1: and you've got like this gen z inspired, you know, feeling,
18:05
Speaker 1: you just don't know how to execute it. I think,
18:08
Speaker 1: like I said, like, it's just really figuring out what
18:11
Speaker 1: it is you want to say.
18:12
Speaker 3: What it is that you want to say. What do
18:13
Speaker 3: you try to say often through your styling?
18:16
Speaker 4: My styling, it's about individuality.
18:19
Speaker 1: It's about helping these athletes portray confidence and power and
18:24
Speaker 1: intention and storytelling because you know they're in their uniforms
18:28
Speaker 1: ninety five percent of the time, and giving them that
18:32
Speaker 1: outlet to align how they're feeling internally through their wardrobe
18:37
Speaker 1: externally is just something that I strive for every time
18:41
Speaker 1: I dress someone.
18:58
Speaker 3: Let's talk a little bit about what's happening right now
19:01
Speaker 3: with the influx of care over personal style, especially with
19:04
Speaker 3: the amplification of women in sports. I know that this
19:07
Speaker 3: is something that you have the opportunity to talk about
19:10
Speaker 3: quite often. It's exciting right now or in a really
19:13
Speaker 3: exciting time where we're seeing these women adopt personal styles,
19:16
Speaker 3: some of them for the first time. How does it
19:19
Speaker 3: feel to be in your seat during this major moment.
19:21
Speaker 1: It's amazing. I love to see it because we have
19:24
Speaker 1: been working so hard. I have been working so hard
19:26
Speaker 1: with the athletes that I worked with. Like I said,
19:29
Speaker 1: you know, styling Alex Morgan fifteen years ago, right after
19:32
Speaker 1: that last Canadian World Cup, when her and Serena Williams
19:36
Speaker 1: were the only athletes really getting invited to fashion weeks.
19:38
Speaker 1: It's like, no, there's a big there's bigger picture here. Yeah,
19:41
Speaker 1: there's an opportunity for every girl to express how they
19:46
Speaker 1: feel their individual personal styles through their wardrobe. And just
19:50
Speaker 1: the fact that now every w player is getting dressed
19:53
Speaker 1: and PWHL you know, have these tunnel moments and getting
19:58
Speaker 1: sponsored for their tunnel walks is just incredible and amazing
20:02
Speaker 1: and something that I'm here for. I love to see it,
20:05
Speaker 1: and I want to see more of it. I want
20:06
Speaker 1: to see the amplication, amplification now of their voices. And
20:10
Speaker 1: they're whys, why are they dressing the way that they dress?
20:14
Speaker 1: What fuels them, what drives them?
20:16
Speaker 3: Yeah, there's a lot of opportunity there. There is also,
20:20
Speaker 3: I'm sure a lot of hurdles, not just within athletes,
20:25
Speaker 3: but I would say for all women. When it comes
20:28
Speaker 3: to getting dressed, we are looking for something that makes
20:32
Speaker 3: us feel confident in your shoes. I wonder what it's
20:35
Speaker 3: like to work with clients who maybe aren't feeling their
20:39
Speaker 3: shiniest or brightest selves. What role do you play in
20:42
Speaker 3: those moments and how do you help them step into
20:45
Speaker 3: what makes them great?
20:46
Speaker 1: I think through their wardrobe, you know, it's just an
20:48
Speaker 1: amplification of who they are. So we try during a
20:52
Speaker 1: fitting session. Let's say we try on a million different
20:55
Speaker 1: things and yeah, you know, you may not be feeling
20:58
Speaker 1: shiny that day. Let's take it back, Let's fit tomorrow
21:00
Speaker 1: and come back with a better mental headspace and figure
21:03
Speaker 1: out who you are and what you want to portray
21:06
Speaker 1: through your clothes. I think it's just finding the best
21:09
Speaker 1: clothes for body types that make you feel fearless and
21:15
Speaker 1: invincible when you're walking that tunnel, or you have that
21:18
Speaker 1: press appearance, or you're walking on that carpet.
21:20
Speaker 3: Let's bring this down then to the woman who's listening
21:24
Speaker 3: to this. Not to say that there aren't some stellar
21:26
Speaker 3: athletes listening to Hurdle, but the women that are listening
21:28
Speaker 3: to this that maybe identify with having an athletic body type,
21:33
Speaker 3: or someone who says like, oh, my.
21:35
Speaker 2: Legs are just so big, or I have the broadest shoulders. Like.
21:37
Speaker 3: I know that it would take us literally twenty four
21:40
Speaker 3: hours to talk about how to dress every single type
21:42
Speaker 3: of body type. But I do feel like there are
21:44
Speaker 3: probably some concerns that maybe you hear about more than others.
21:48
Speaker 2: What are those concerns?
21:49
Speaker 4: Oh, all the time, I do it.
21:50
Speaker 2: I mean I did it this morning where I tried
21:52
Speaker 2: on four different.
21:52
Speaker 4: Outfits before I am here. I'm like, I'm not feeling this.
21:55
Speaker 2: I'm not feeling that.
21:56
Speaker 1: Yeah, I think for the everyday woman, truly, it's finding
22:01
Speaker 1: someone who has a similar body type. But social media
22:03
Speaker 1: it's so easy now to just scroll through, and it's
22:06
Speaker 1: also hard. It's a blessing and a curse because you
22:08
Speaker 1: do see a lot of you know, size zeros and
22:11
Speaker 1: model bodies and we're all kind of like, oh my god,
22:15
Speaker 1: like not accepting of who we are. But I think
22:17
Speaker 1: truly there's also the flip side of it, where inclusion
22:20
Speaker 1: has become, you know, just so mainstream and as it
22:23
Speaker 1: should be, that find someone that you see their body
22:27
Speaker 1: type very similar to yours and emulate it. It's imitation
22:31
Speaker 1: is the most sincereous form of flattery.
22:33
Speaker 2: Yeah, I think that that's true.
22:34
Speaker 1: You're not copying another celebrity, You're not copying another influencer.
22:37
Speaker 1: You're just taking the good pieces of what they have
22:40
Speaker 1: that relate to you and putting it on yourself.
22:43
Speaker 2: I think it's also for me two things have been helpful.
22:46
Speaker 3: One is finding a silhouette that I know that looks
22:48
Speaker 3: good and then just like duplicating that all the time
22:51
Speaker 3: in different outfits. And then also picking a part of
22:56
Speaker 3: myself that makes me feel strong and confident. Like I
22:59
Speaker 3: love my shoulder, So if there's something that I can
23:01
Speaker 3: wear that accentuates my shoulders, that's the direction that I'm
23:04
Speaker 3: going to go in. And I know that most of
23:06
Speaker 3: the time it'll make me feel good.
23:08
Speaker 2: I love that.
23:09
Speaker 1: I think that that is a very practical way to
23:11
Speaker 1: shop for the everyday woman because on a bigger scale,
23:13
Speaker 1: I do that with my clients. When we know something's working,
23:16
Speaker 1: it's always that style of pant, trouser dress, et cetera.
23:21
Speaker 1: Like I know, for you know, some of my clients,
23:23
Speaker 1: I can't wear rap dresses, so we'll never buy rap dresses,
23:25
Speaker 1: but a lines are better.
23:26
Speaker 3: So but how do you This is going to be
23:30
Speaker 3: maybe a silly question, but how do you know that
23:33
Speaker 3: something doesn't work for you? And is that an interpretive question?
23:38
Speaker 3: Because for instance, say if someone might not have the
23:42
Speaker 3: quote unquote best body type for a rap dress, but
23:45
Speaker 3: they feel confident in a rap dress, are you gonna
23:47
Speaker 3: put them in a rap dress?
23:48
Speaker 1: I think it at the end of the day, it
23:51
Speaker 1: really depends on what's making that person feel confident. Because
23:55
Speaker 1: I only can say so much. I can lead you
23:57
Speaker 1: to water. I'm not going to make you drink, and
23:59
Speaker 1: I'm not going to to drink. So if there's something
24:02
Speaker 1: that you know, okay, it looks fine, I may not
24:05
Speaker 1: put that on you. But if you're rocking it and
24:07
Speaker 1: your confidence is like sky high, then go for it,
24:10
Speaker 1: because at the end of the day.
24:11
Speaker 4: It's what you feel good in.
24:13
Speaker 1: I'm not never going to have a client walk a
24:16
Speaker 1: red carpet or go through a tunnel where they're wearing
24:19
Speaker 1: something that I wanted them.
24:22
Speaker 2: To wear because it looked great.
24:24
Speaker 1: Yes, I want my clients to look great, But more
24:26
Speaker 1: importantly is that confidence that they exude when they're feeling good.
24:30
Speaker 3: What makes you feel like your most confident self? How
24:34
Speaker 3: do you take care of you?
24:36
Speaker 2: How do I take care of myself?
24:37
Speaker 1: That as a mom is very tough, I will say transparently,
24:42
Speaker 1: but I do try and find pockets throughout the day
24:46
Speaker 1: to meditate or to self reflect or to say mantras
24:50
Speaker 1: that you know, really hit home and help me.
24:53
Speaker 4: Get through the day.
24:54
Speaker 1: I always work out, you know, when I can drop
24:57
Speaker 1: a kid off at school, I go to yoga, I
24:59
Speaker 1: go to plate. Yeah, and then just meditation is a
25:02
Speaker 1: huge part of my day. Even if I can get
25:05
Speaker 1: in five minutes before I go to bed, I try
25:07
Speaker 1: to multitask yesterday and with the red light and I'm
25:09
Speaker 1: in my higher dose SA on a blanket and I'm
25:12
Speaker 1: meditating because it's just those little things that you can't
25:15
Speaker 1: keep running if your fuel is on empty.
25:18
Speaker 4: And then you're no good to anybody.
25:20
Speaker 3: Else, no good to anybody else, and definitely no good
25:22
Speaker 3: to yourself. So you said multitasking. You said meditation is
25:26
Speaker 3: a really big part of your routine. When you are meditating,
25:29
Speaker 3: what does that practice typically look like for you?
25:32
Speaker 1: I think my meditation practice is different all the time.
25:35
Speaker 1: It's truly where my headspace is at if I'm super
25:39
Speaker 1: stressed or anxious because of a job or something that
25:42
Speaker 1: my kid is going through, or where I'm at with
25:45
Speaker 1: my husband, or where I'm just at personally, where I
25:48
Speaker 1: feel like I'm at in life. It just changes from
25:51
Speaker 1: day to day or week to week. Sometimes last night,
25:53
Speaker 1: for example, it was just sitting still and listening and
25:57
Speaker 1: seeing what came to me. What thoughts with downloads?
26:00
Speaker 2: Yeah, yeah, and totally understandable.
26:02
Speaker 3: Right when you're so busy, no two days look the same,
26:05
Speaker 3: so it would be understandable that your meditation practice doesn't
26:08
Speaker 3: look the same either. Let's talk a little bit about
26:11
Speaker 3: being busy. When would you say you felt as though
26:16
Speaker 3: your business truly really started to pick up?
26:19
Speaker 1: So I think there are so many points in my
26:21
Speaker 1: career that I felt like I made it from getting
26:25
Speaker 1: Alex Morgan thirteen years ago to then lining up a
26:29
Speaker 1: list of three, four or five different athletes. I think
26:32
Speaker 1: it varies from your year, week to week, just what
26:36
Speaker 1: you can define to yourself what a level of success
26:41
Speaker 1: looks like.
26:42
Speaker 3: But do you remember a specific moment, like, do you
26:45
Speaker 3: remember the first time that you were like, Holy crap,
26:47
Speaker 3: I'm doing it.
26:49
Speaker 1: Honestly, I think it was probably last year, which is
26:53
Speaker 1: crazy because I've been in this business for so long,
26:55
Speaker 1: but there was a moment so important. There was a
26:57
Speaker 1: moment that I was stressing Alex Morgan for something, I
27:00
Speaker 1: was dressing Hillary Knight for something I think had just
27:04
Speaker 1: taken on Lexi Hull for Glamour Women of the Year Awards,
27:07
Speaker 1: and it was almost like, this is what I've been
27:10
Speaker 1: asking for, This is what I've been meditating on and
27:13
Speaker 1: putting out into the universe and really working so hard
27:16
Speaker 1: to achieve. Is helping these women present themselves and getting
27:21
Speaker 1: themselves dressed and then obviously hitting all these fashion moments
27:25
Speaker 1: also helps. But yeah, I think it's just that influx
27:28
Speaker 1: of clientele and attracting the type of client that you
27:30
Speaker 1: want where I was like, Hey, this is it, I've
27:34
Speaker 1: done it.
27:34
Speaker 3: You've done it, and you said something that's so important,
27:37
Speaker 3: which is this is everything I've been praying for.
27:40
Speaker 2: There can often.
27:42
Speaker 3: Be a both and situation there where you're doing everything
27:47
Speaker 3: that you want, you're so excited about it, it's all
27:50
Speaker 3: in column A and wow, it's super overwhelming. What do
27:55
Speaker 3: you do when you feel overwhelmed? That reminds you that
27:59
Speaker 3: you you are capable of handling everything that's on your plate.
28:02
Speaker 1: Yeah, that happens a lot, and I think I need
28:05
Speaker 1: to revert back to the place of just breathing. I
28:08
Speaker 1: need to take a step back for a minute, because
28:10
Speaker 1: it can be overwhelming if you're you know, even something
28:13
Speaker 1: as simple as sitting at your computer and sending out
28:15
Speaker 1: requests and emails to designers asking for clothes, and then
28:19
Speaker 1: you have a commercial shoot, and then you're flying to
28:21
Speaker 1: Argentina for a.
28:22
Speaker 2: Day for a photo shoot.
28:23
Speaker 1: It's just a lot, and I have to take a
28:25
Speaker 1: step back remind myself that this is everything that you
28:28
Speaker 1: ask for, but at the same time also ask for
28:31
Speaker 1: what you need, which is organization.
28:33
Speaker 2: You need to be able to delegate.
28:35
Speaker 1: Sometimes I often just remind myself to take a step back, breathe,
28:39
Speaker 1: and ask the universe for what I need.
28:42
Speaker 3: And that is such good insight, ask the universe for
28:46
Speaker 3: what you need. Sometimes we get in this space, or
28:49
Speaker 3: at least I'll speak for myself where I feel like
28:51
Speaker 3: I have to do everything myself, I have to do
28:54
Speaker 3: it all on my own. And the reality is, and
28:56
Speaker 3: someone said this to me once and I always come
28:58
Speaker 3: back to it, just because you're a single person LLC
29:01
Speaker 3: doesn't mean that you have to do it by yourself. No,
29:03
Speaker 3: And I think about that all of the time.
29:07
Speaker 1: It's so true, though, It's so true because you are
29:10
Speaker 1: this you know person doing it all, but you don't have.
29:13
Speaker 4: To do it yourself. It's okay to ask for help.
29:16
Speaker 1: It's okay to seek out help, whether you need an
29:18
Speaker 1: assistant or a producer or you know, an intern. Just
29:22
Speaker 1: also just asking for what you need besides what you
29:25
Speaker 1: want is just so important and strong and.
29:28
Speaker 3: A lot of the time, I've had a lot of
29:30
Speaker 3: conversations about this. We don't ask for what we need
29:33
Speaker 3: because we're living in this place of a scarcity mindset.
29:37
Speaker 3: So if you, for instance, think to yourself, I could
29:41
Speaker 3: really use an assistant, but then you also recognize, Okay,
29:45
Speaker 3: this is going to cost this amount of money, this
29:47
Speaker 3: is going to put me out in this way. Okay,
29:50
Speaker 3: that can be true, But what if you approached it
29:53
Speaker 3: from But if spending that money gets me what I need,
29:56
Speaker 3: then isn't that worthwhile? Can't that then do something that
30:00
Speaker 3: I wouldn't have been able to do just on my own.
30:02
Speaker 3: But getting to that place where you can get over
30:04
Speaker 3: that hurdle to ask yourself those important questions, it's not easy.
30:08
Speaker 2: No, it's not.
30:08
Speaker 1: It's no but intended, but a huge hurdle that you
30:11
Speaker 1: have to overcome because it's trying to balance pride ego.
30:17
Speaker 1: All of that gets in the way with what you
30:20
Speaker 1: really need to get you to that next level. And
30:22
Speaker 1: if you're putting out there well I can't afford it,
30:25
Speaker 1: well then you're never going to be able to afford it.
30:26
Speaker 1: But if you're putting out there, well, you know what,
30:28
Speaker 1: I'm going to spend the money because it's going to
30:30
Speaker 1: get me to the next level that I'm going to
30:32
Speaker 1: be able to afford that answer.
30:34
Speaker 3: What would you say was the biggest investment you made
30:38
Speaker 3: in yourself early on?
30:41
Speaker 1: Probably what we just talked about a little bit ago,
30:43
Speaker 1: where it was spending the money out of pocket to
30:46
Speaker 1: get to a photoshoot, to hire messengers, to even you know,
30:50
Speaker 1: on those jobs where I truly need an assistant, pay
30:53
Speaker 1: out a pocket because I wouldn't have been able to
30:55
Speaker 1: get those jobs done if it weren't for the messengers
30:58
Speaker 1: in New York. The cars are the assistant who had
31:01
Speaker 1: to run out last minute because the client changed their
31:03
Speaker 1: mind about what they wanted on a photo shoot. I
31:06
Speaker 1: think those were the little things, and while I was
31:09
Speaker 1: in it didn't really seem little, or they seemed a little,
31:13
Speaker 1: but now looking back in retrospect, they're huge investments.
31:17
Speaker 3: You also shed some light on I wouldn't have been
31:19
Speaker 3: able to do the job otherwise, or maybe even the sentences,
31:23
Speaker 3: I wouldn't have been able to do the job as well.
31:25
Speaker 3: And that's what we need to think about, right that Sometimes,
31:29
Speaker 3: and we hear it all the time, you've got to
31:31
Speaker 3: spend money to make money, But that doesn't make spending
31:34
Speaker 3: the money any less anxiety, written, triggering, et cetera.
31:38
Speaker 1: It is it's I mean, especially when you're you own
31:41
Speaker 1: your own LLC, you are doing it all on your own.
31:44
Speaker 1: You don't have you know, an investor, a backer or whoever.
31:48
Speaker 1: You're very cautious with how you spend your money. But
31:50
Speaker 1: like you said at the same time, it's that investment
31:53
Speaker 1: that you know that's going to take you to the
31:54
Speaker 1: next level.
31:55
Speaker 3: I was laughing earlier today watching like one of the
31:59
Speaker 3: zillion vide on Instagram right now, which is like people
32:02
Speaker 3: getting dressed for Coachella, and like all of these like
32:05
Speaker 3: fancy people have stylists that they're working with, and they
32:08
Speaker 3: go and they literally spend three hours there and they're
32:10
Speaker 3: with their stylists and they're trying on all these things.
32:12
Speaker 3: And then there are like these like it's not like
32:15
Speaker 3: a meme account, but there are people that poke fun
32:17
Speaker 3: at it and they're like, my stylist dressing for Coachella
32:19
Speaker 3: and it's like a white tank top and some Geene shorts,
32:21
Speaker 3: and they're like, wellp it worked. But from your POV,
32:27
Speaker 3: what do those styling sessions really look like?
32:32
Speaker 2: Their madness? They're crazy.
32:34
Speaker 1: You are rolling in rocks of clothing and you are
32:37
Speaker 1: trying on I have some clients that want to try
32:39
Speaker 1: on every single thing on the rack, and then I
32:41
Speaker 1: have some clients that are just like, I'm just going
32:43
Speaker 1: to try on what I need, what I know that
32:46
Speaker 1: I like. So it varies from one end of the
32:48
Speaker 1: spectrum to the other, but it is madness. Depending upon
32:52
Speaker 1: what we're styling for. I have, you know, tunnel fits
32:55
Speaker 1: that we need eighteen looks. So it is just you know,
32:59
Speaker 1: rocks on racks of clothes and trial and error. So
33:03
Speaker 1: much of its trial and error to find one look.
33:05
Speaker 1: You're trying on ten things to find one luck that
33:07
Speaker 1: you like. Yeah, so it's a lot of you know what,
33:11
Speaker 1: we can relate it to being in your closet and
33:13
Speaker 1: having piles of clothes because you can't figure out what
33:15
Speaker 1: to wear. It's just found on a bigger scale.
33:17
Speaker 3: That on a bigger scale, and you bring light to
33:19
Speaker 3: something that's quite interesting. You're saying, okay, we have eighteen
33:22
Speaker 3: tunnel looks to go through, so you at times are
33:25
Speaker 3: prepping for an entire season up front.
33:28
Speaker 2: Yes, that is smart. There's just no other time to
33:32
Speaker 2: do it.
33:33
Speaker 1: And you have to take these athletes or celebrities time
33:36
Speaker 1: when you have them to maximize you know what you're
33:39
Speaker 1: getting done. So if we can fit eighteen looks and
33:42
Speaker 1: I can bag them up, label them, tailor them and
33:44
Speaker 1: have them ready for my client, it also takes a
33:47
Speaker 1: level of pressure off of them too to have every
33:49
Speaker 1: single tunnel.
33:50
Speaker 2: Look yeah done.
33:52
Speaker 3: Speaking of pressure, what would you say one of the
33:55
Speaker 3: most high pressure dressing moments that you've approached has been
34:00
Speaker 3: and who was it for?
34:03
Speaker 1: It probably has to be most recently Hillary Knight for
34:06
Speaker 1: the Oscars. It was a very last minute decision, going
34:09
Speaker 1: back and forth whether she was going to tend, whether
34:11
Speaker 1: she wasn't, just because a crazy Olympic season coming back,
34:14
Speaker 1: going right into games, and we decided last minute. I
34:18
Speaker 1: was flying back from Argentina, so I had to have
34:20
Speaker 1: an assistant on set for me.
34:23
Speaker 2: So in the fitting rather which we did the day
34:25
Speaker 2: of the Oscars. Wow.
34:26
Speaker 1: So it was ten pieces of clothing, ten looks that
34:30
Speaker 1: I sent that I truly loved, and it was just
34:33
Speaker 1: in that moment we had to figure out what she
34:36
Speaker 1: was going to wear, and luckily one of the looks
34:38
Speaker 1: that was my favorite ended up being the look that
34:40
Speaker 1: she selected. But yeah, it's tailoring it, making sure it's perfect,
34:43
Speaker 1: making sure we have the right.
34:44
Speaker 2: Jewelry shoes, she feels comfortable in it.
34:47
Speaker 1: All of those things are, you know, rolled into one
34:50
Speaker 1: that builds this pressuous situation where it's like you have
34:54
Speaker 1: one chance.
34:55
Speaker 2: To do this, that's it. One chance. It's just like
34:58
Speaker 2: game day, right, it really is.
35:01
Speaker 3: And there are going to be moments where things pop
35:03
Speaker 3: up that you don't have the ability or bandwidth to
35:06
Speaker 3: plan for, like this example that you just provided, And
35:10
Speaker 3: in some of those moments, you aren't as available as
35:13
Speaker 3: you wish that you could be.
35:15
Speaker 2: So what do you do in those instances?
35:17
Speaker 3: You've talked about sending an assistant there to do the fittings,
35:20
Speaker 3: But I'm sure even in the aggregating of items of clothing,
35:25
Speaker 3: doing the brainstorming of what it is that you think
35:27
Speaker 3: that could work for them, it doesn't always just happen
35:29
Speaker 3: in a way that is organic and easy.
35:31
Speaker 2: No, it never happened seamlessly.
35:33
Speaker 1: It is trying to figure out what style we're going for,
35:39
Speaker 1: and then you know, finding an assistant that is available,
35:41
Speaker 1: And like I said before, it's delegating. You have to
35:43
Speaker 1: put trust in other people or else you won't get
35:46
Speaker 1: that job done.
36:04
Speaker 3: Right now, as this boom of women's sports and styling
36:09
Speaker 3: is really in full force, would you say that your
36:13
Speaker 3: inquiries have gone up?
36:16
Speaker 1: Yes, I think that it's a catch twenty two because
36:20
Speaker 1: I feel like the styling world now has become so saturated.
36:24
Speaker 1: You have celebrities and athletes who have friends that want
36:28
Speaker 1: to get into fashion and they want to dress them.
36:30
Speaker 2: But at the same time, I do think.
36:32
Speaker 1: There are athletes that truly value the experience that I
36:35
Speaker 1: bring to the table, that and my fellow colleagues bring
36:38
Speaker 1: to the table of having those years and years of experience,
36:40
Speaker 1: because at the end of the day, you can't match that.
36:43
Speaker 1: You can't match the relationships that we've built over the years,
36:46
Speaker 1: and just the knowledge of how to dress body types
36:50
Speaker 1: and how to bring out the best in someone through
36:53
Speaker 1: conversation and all of these little things that you gain
36:56
Speaker 1: through trial and error and experience.
37:00
Speaker 3: Something we haven't really touched on yet is the challenges
37:03
Speaker 3: that can come hand in hand with owning and operating
37:05
Speaker 3: your own business. Specifically, what I want to get into
37:08
Speaker 3: with you is the need to handle things in your
37:11
Speaker 3: personal life while also not dropping the ball when it
37:14
Speaker 3: comes to what you have going on at work. Talk
37:17
Speaker 3: to me a little bit about how you've been able
37:21
Speaker 3: to try to maintain a little bit of both and
37:23
Speaker 3: what some of the biggest challenges have been for you.
37:25
Speaker 2: Biggest challenge is trying to find balance.
37:28
Speaker 1: Yeah, and I don't think there is anything such as balance.
37:32
Speaker 1: I think you just prioritize what it is in the
37:34
Speaker 1: moment that you need to be present for. One of
37:37
Speaker 1: the things that I personally have been working on a
37:39
Speaker 1: lot is presence, because trying to be present for my
37:43
Speaker 1: family and myself is very hard when you're balancing being
37:48
Speaker 1: a one man show, so to speak. So it's putting
37:52
Speaker 1: the phone down at certain times, it's shutting off the computer.
37:55
Speaker 1: It's really setting boundaries between my work self and my
37:58
Speaker 1: personal self, and it's not easy.
38:01
Speaker 3: No, when was the last time you allowed yourself to
38:03
Speaker 3: take a step back from work when something came up
38:07
Speaker 3: that was unplanned?
38:12
Speaker 2: Isn't it wild? I meant all the time.
38:14
Speaker 1: I was going to say, like, I don't know, I
38:18
Speaker 1: don't know. That's a really good question.
38:20
Speaker 3: And I guess like the unplanned is a weird caveat.
38:23
Speaker 3: But I would say, like, for instance, I did my
38:27
Speaker 3: egg retrieval last week or two weeks ago. Two weeks ago,
38:29
Speaker 3: I'm like, what day is it? What's going on? And
38:31
Speaker 3: I knew that I would be like not feeling like
38:34
Speaker 3: my best self for a few days. But I still,
38:36
Speaker 3: on the day after my egg retrieval, like sat down
38:38
Speaker 3: and did a podcast interview.
38:40
Speaker 1: When you were working right, because you had to exactly
38:43
Speaker 1: or did you feel like you had to.
38:44
Speaker 3: You know what, I had someone that wanted to give
38:48
Speaker 3: me her time, and I thought it was like really
38:50
Speaker 3: well timed to do the interview, and so I could
38:54
Speaker 3: have waited, but I didn't want to wait. Yeah, and
38:57
Speaker 3: that is definitely a challenge of being an entrepreneur.
39:01
Speaker 1: I also think that that's a blessing and a curse
39:03
Speaker 1: because you having the want is what drives you to
39:05
Speaker 1: be successful, to.
39:07
Speaker 4: Do what you're doing.
39:09
Speaker 1: But then the curse, right, is because you want to
39:11
Speaker 1: do it, but you also want to be present for
39:12
Speaker 1: yourself or you know, your partner or whoever you're with.
39:16
Speaker 4: So it is truly a struggle. Yeah, And I think
39:18
Speaker 4: it's a day to day thing.
39:20
Speaker 1: You figure out what can wait, what's at the top
39:22
Speaker 1: of your priority list. I recently equated it to like
39:25
Speaker 1: having these glass balls. Right, there's summer rubber and summer glass.
39:29
Speaker 1: Which are the ones that are rubber that can drop
39:31
Speaker 1: and they'll come back to you later, and which are
39:32
Speaker 1: the ones that are glass that are so important to
39:34
Speaker 1: you that if you drop them, they're going to break.
39:36
Speaker 2: Right, And that can change on a day to.
39:39
Speaker 4: Day based and change on a day to day basis.
39:41
Speaker 3: Right, So, like there are some days where your family
39:44
Speaker 3: might not one hundred percent need you to be there,
39:48
Speaker 3: they can the guys can handle it on their own.
39:51
Speaker 2: And then even though you might not want them to.
39:53
Speaker 3: And then there are moments where they really do need
39:55
Speaker 3: your support and they really do want you to be present.
39:58
Speaker 3: And so understanding that the materials can change at any
40:02
Speaker 3: time is a skill that just like everything else, it's
40:07
Speaker 3: a rep you need to put in rep so that
40:08
Speaker 3: you understand to get stronger with it.
40:09
Speaker 1: Yeah, it's something that you're always practicing and you're always
40:12
Speaker 1: learning at the same time.
40:14
Speaker 3: What would you say has been the biggest challenge that
40:17
Speaker 3: you've faced as you've grown your clients, hele and your
40:19
Speaker 3: business over the last few years.
40:23
Speaker 1: I think the biggest challenge is trying to be present
40:26
Speaker 1: for everything and everyone because it's impossible.
40:29
Speaker 2: There's only one of you.
40:30
Speaker 1: So you know, I may have someone on the West
40:33
Speaker 1: coast at shooting a commercial the same day as someone
40:36
Speaker 1: on the East coast who is doing a right carpet.
40:38
Speaker 1: How do I manage it all? And how do I
40:40
Speaker 1: make everyone happy? But you can't make everyone happy, so
40:43
Speaker 1: you just have to do again. That challenge is delegating.
40:46
Speaker 1: That challenge is finding people that you can really trust
40:49
Speaker 1: that can be you know, your right hand gal or guy,
40:54
Speaker 1: and just going with it.
40:55
Speaker 2: What's next for you.
40:57
Speaker 4: There are a lot of things talk to that I
40:59
Speaker 4: want to do. I said it earlier.
41:02
Speaker 1: I just want to continue amplifying women in sports and
41:07
Speaker 1: their voices through what they're wearing and why it's so important,
41:11
Speaker 1: because I think people get caught up in this superficiality
41:14
Speaker 1: of wardrobe and clothes and how it has nothing to
41:17
Speaker 1: do with your mental capacity, right, So why are we
41:20
Speaker 1: not talking about it? And That's what I'm going to
41:23
Speaker 1: try to use my little Instagram for and just keep
41:26
Speaker 1: talking about it and you know, showcasing that it matters.
41:31
Speaker 3: Yeah, it does matter, and we hear it so often.
41:34
Speaker 3: In order to be her, you need to see her.
41:36
Speaker 3: And so it's almost as though oftentimes we need people
41:41
Speaker 3: to give us permission to speak up about the challenges
41:45
Speaker 3: or the things that are going right or the things
41:46
Speaker 3: that are going wrong, and to lead by that example.
41:49
Speaker 2: It's truly an opportunity. It is, Yeah, it.
41:52
Speaker 1: Is, And I think, you know, just the more these
41:54
Speaker 1: conversations are being had, I think the more people will
41:57
Speaker 1: invest in that idea and get on board with that momentum.
42:02
Speaker 3: You said an important word there, the word invest How
42:05
Speaker 3: are you thinking about investing in yourself moving forward?
42:09
Speaker 1: I think that I always want to do the next thing,
42:14
Speaker 1: and I always want to work, and I always want
42:16
Speaker 1: to figure out how to be creative in different capacities.
42:19
Speaker 1: So I think it's just, you know, continuing to invest
42:24
Speaker 1: in the belief in myself. I guess you could say that,
42:27
Speaker 1: you know, there's always something to be done, there's always
42:29
Speaker 1: another hurdle to overcome, there's always something bigger, something shinier
42:34
Speaker 1: that I want to do, and it's just keeping you
42:36
Speaker 1: know that in line of sight.
42:38
Speaker 3: But how do you not get overwhelmed by that? Because
42:42
Speaker 3: it sounds like I'm always thinking about what's next, right,
42:46
Speaker 3: And like I can totally relate to that.
42:48
Speaker 2: I'm the exact same way.
42:49
Speaker 3: I'm thinking about not only like the summit that we
42:51
Speaker 3: have next week, but then I'm thinking about going to Boston.
42:53
Speaker 3: Then I have a trip to London, and then I
42:54
Speaker 3: have a trip to Portland. Like these are the things
42:56
Speaker 3: that we do and that's how we operate. But how
43:00
Speaker 3: do you not get so caught up in that? How
43:03
Speaker 3: do you, like we just keep talking? I'm like talking
43:06
Speaker 3: in circles because like I am dizzy thinking about how
43:09
Speaker 3: difficult it is to be present when you are constantly
43:13
Speaker 3: trying to think about what's next.
43:15
Speaker 2: You're like almost constantly trying to one up yourself.
43:17
Speaker 1: You are, And I think part of that is again
43:21
Speaker 1: blessing and curs being a creative and being a creator
43:24
Speaker 1: because you have to, you know, have the foresight to
43:27
Speaker 1: see what's next, because you.
43:28
Speaker 4: Don't know what's going to happen today.
43:30
Speaker 1: You can only deal with what's happening in the right
43:33
Speaker 1: now and what you could potentially plan for for the future.
43:36
Speaker 1: So if you have an idea, and I'm the type
43:39
Speaker 1: of person that has a million ideas that I want
43:41
Speaker 1: to run with, so yes, it's hard with not getting
43:44
Speaker 1: overwhelmed and being present but also being practical and you know,
43:48
Speaker 1: trying to figure out how you can just keep your
43:50
Speaker 1: career going, how you can always you know, stay on
43:53
Speaker 1: the tips of people's tongues or you're the next thing
43:56
Speaker 1: that you know, people are talking about or associating in
43:59
Speaker 1: my case with sports and style.
44:01
Speaker 2: Yeah, can we talk about ath leisure for a moment.
44:04
Speaker 2: Let's do it.
44:05
Speaker 3: Well, there are a few different ways that we can
44:07
Speaker 3: go with this. But the first thing that I want
44:08
Speaker 3: to do is talk about if someone wants to put
44:11
Speaker 3: together an ath leisure outfit that I think selfishly, I'm
44:16
Speaker 3: constantly asked to put together upscale at leisure. Yes, how
44:20
Speaker 3: does one define upscale leisure?
44:24
Speaker 1: It's actually so funny that you asked this. Like, just
44:27
Speaker 1: had a conversation with my agent because we're shooting at
44:29
Speaker 1: commercial next week, and I'm like.
44:31
Speaker 4: How am I being tested? Am I being am?
44:33
Speaker 1: I like being put on some show and it's like,
44:36
Speaker 1: how many ath leisure looks can you put together?
44:38
Speaker 4: In different ways?
44:38
Speaker 1: Yeah? Because I feel like that's all I've been doing lately.
44:41
Speaker 1: There's so many ways that you can make an upscale Yeah,
44:44
Speaker 1: ath leisure look how it's.
44:46
Speaker 4: It's a combination.
44:48
Speaker 1: So you find a great pair of trousers, but you're
44:51
Speaker 1: pairing it with a windbreaker and you're throwing on a
44:54
Speaker 1: sick pair of sneakers. Right, done, right, maybe a keep belt.
44:58
Speaker 1: It's mixing and matching piece. Is that feel very comfortable
45:02
Speaker 1: to you that you could wear court side or to
45:05
Speaker 1: the boardroom? And then with a piece that's really an
45:08
Speaker 1: athletic piece.
45:10
Speaker 2: Are leggings truly dead?
45:11
Speaker 1: No?
45:11
Speaker 2: I love leggings Oh my god.
45:14
Speaker 3: I feel like every day I see something about the
45:16
Speaker 3: legging being dead.
45:18
Speaker 4: Yeah, people are saying the legging is dead.
45:20
Speaker 1: I think because it's the influx of really cool wide
45:24
Speaker 1: leg pants now making their way to that ath leisure
45:26
Speaker 1: space where there's you know, so many brands like Nike
45:29
Speaker 1: and Adidas doing them in different fabrics and textures and
45:32
Speaker 1: patterns that you can literally wear it when you're going
45:36
Speaker 1: to a game, or if you pair it with the
45:38
Speaker 1: trouser with a button down, you can wear it to
45:40
Speaker 1: a meeting.
45:41
Speaker 2: Yeah.
45:42
Speaker 3: I never want leggings to die. I know, I really
45:46
Speaker 3: don't know.
45:47
Speaker 4: And maybe it's the runners.
45:48
Speaker 3: I know, well, I mean, like I need them to run.
45:50
Speaker 3: I also need it to like go to the gym.
45:52
Speaker 3: I just can't imagine that they'll ever actually die.
45:54
Speaker 1: I can never wear white like sweatpants like a pilates
45:57
Speaker 1: or a yoga clas.
45:57
Speaker 2: So this is another thing.
45:58
Speaker 3: A lot of girlies of the gym are wearing loose
46:01
Speaker 3: like pants. I just don't think that it makes sense.
46:04
Speaker 3: I'm sweating. I don't want to sweat on myself.
46:06
Speaker 2: No, is that weird? I can't do it. I can't
46:08
Speaker 2: do it. So many questions on that note.
46:12
Speaker 3: I think that years ago we went through a phase
46:14
Speaker 3: where like bombers were everywhere.
46:15
Speaker 2: Is the bomber dead?
46:18
Speaker 4: There is nothing that I love more than a good bomber.
46:20
Speaker 3: Obvious, But that's like an over Okay, so I guess
46:23
Speaker 3: when I think of it, yes, you are wearing a bomber,
46:26
Speaker 3: But when I think of a bomber, like go back
46:29
Speaker 3: to like shorter bomber and not massively oversized.
46:32
Speaker 1: Like your typical, like almost like a flight jacket where
46:34
Speaker 1: it's like a little bigger. I just generally tend to
46:39
Speaker 1: lean towards oversized.
46:41
Speaker 2: I think a lot of things do.
46:42
Speaker 1: Yeah, but I wouldn't say that. It's just how you
46:46
Speaker 1: style it, how you put it together.
46:47
Speaker 2: So what is dead? What's a nose to me? Nothing?
46:50
Speaker 1: Because style is so subjective. Fashion is so subjective, So
46:55
Speaker 1: it's really just whatever makes you feel good. Yeah, dressing
46:58
Speaker 1: for your body type is huge, book, and just as
47:01
Speaker 1: long as you're loving a piece, who cares?
47:04
Speaker 2: Who cares?
47:04
Speaker 4: Who cares?
47:05
Speaker 2: Favorite look you've ever put together?
47:09
Speaker 1: Favorite look would probably be Alex Morgan for the FIFA
47:13
Speaker 1: Awards in twenty twenty three. I think it was a suit. Yes,
47:22
Speaker 1: it was a custom made piece that we made from
47:25
Speaker 1: two or three Nike trenches.
47:28
Speaker 2: Wow, my favorite. Yeah.
47:31
Speaker 3: And when you do that, you work one on one
47:34
Speaker 3: with the designer of the trench.
47:37
Speaker 2: Yeah, so will work. So for in that instance, we
47:40
Speaker 2: worked with Nike.
47:41
Speaker 1: They gave me a list of designers that they work with,
47:44
Speaker 1: and we just kind of vetted ones that we thought
47:46
Speaker 1: would fit the vibe and inspiration of what we were
47:49
Speaker 1: looking for, and then we worked hand in hand with
47:51
Speaker 1: creating the piece. We knew we wanted a suit, we
47:54
Speaker 1: knew we wanted something different, a cargo look, and then
47:57
Speaker 1: it just all came together. And we generally never wore pink.
48:02
Speaker 1: This is not a pink girly. It just worked for
48:05
Speaker 1: this moment. And does she now have that suit just
48:06
Speaker 1: hanging in her classes?
48:07
Speaker 4: It's just hanging.
48:08
Speaker 1: We have, like we call it her little archive of
48:11
Speaker 1: pieces that have been custom made for her throughout the years.
48:15
Speaker 3: I mean, the money that could be made on Alex
48:18
Speaker 3: lending out the items.
48:20
Speaker 2: That's like a whole business. Oh my gosh, forget it.
48:25
Speaker 2: Maybe it's the next idea for her foundation.
48:26
Speaker 3: I was going to say, maybe I need to wear
48:29
Speaker 3: this for the woman in business sports business, great gosh.
48:32
Speaker 1: And then there was that a green look that we
48:34
Speaker 1: did for her for her last game, which was talk
48:37
Speaker 1: about pressure situation because we didn't know it was going
48:39
Speaker 1: to be her last game.
48:41
Speaker 4: We need to make this iconic.
48:43
Speaker 2: Yeah, we pulled it all together, but so talk to
48:45
Speaker 2: me about how you operate in a moment like that.
48:50
Speaker 2: It is a whirlwinds. It is just a lot of.
48:56
Speaker 1: Figuring out what the best storytelling pieces of clothing would
49:01
Speaker 1: be for that moment, because it's just not another tunnel,
49:04
Speaker 1: it's just not another red carpet. It is this final
49:07
Speaker 1: moment in her career and we need it to make sense,
49:09
Speaker 1: we need it to become.
49:11
Speaker 4: Full three sixty.
49:12
Speaker 1: So I probably found out about that event about three
49:15
Speaker 1: days before it was actually happening and just called up
49:17
Speaker 1: all my contacts and I was like, this.
49:19
Speaker 2: Is a major moment. We need to you know, hit it.
49:22
Speaker 1: And then we just kind of came up with the
49:23
Speaker 1: idea that green would be a final last an amazing
49:27
Speaker 1: final last look for green being the pitch she.
49:30
Speaker 2: Had the soccer bag.
49:32
Speaker 1: We've had this soccer bag for so long and just
49:34
Speaker 1: never knew how to style it because it's like, Okay,
49:36
Speaker 1: Alex Morgan plays soccer, but this was the ultimate moment
49:40
Speaker 1: for her to to wear it with that look that
49:42
Speaker 1: just closed the chapter of her playing Yeah.
49:44
Speaker 3: I mean, what a major moment and such a cool thing.
49:48
Speaker 3: I'm sure it was to be a part of. When
49:51
Speaker 3: you get to be a part of moments like that,
49:54
Speaker 3: talk to me a little bit about how it is
49:57
Speaker 3: for you to be perhaps a piece of of the entourage,
50:01
Speaker 3: for lack of a better term, when you get to
50:04
Speaker 3: be the person that isn't just behind the scenes and
50:07
Speaker 3: step out yourself.
50:08
Speaker 1: I think that it really doesn't hit me until it's
50:12
Speaker 1: like the penultimate moment where we're so in it.
50:17
Speaker 4: When it's happening.
50:17
Speaker 1: We have three days to go hard and pull wardrobe together,
50:21
Speaker 1: and then you're fitting, and then you're tailoring on site
50:24
Speaker 1: and all of the chaos and.
50:26
Speaker 2: Momentum and adrenaline that's running.
50:28
Speaker 1: You don't really realize what a big moment it is
50:31
Speaker 1: until that person walks out on the red carpet or
50:34
Speaker 1: the commercials published, or you know they're walking the tunnel
50:38
Speaker 1: where you're like, I was such a huge part of
50:40
Speaker 1: making that happen. It just reinforces that I'm doing what
50:44
Speaker 1: I love and I've worked so hard to get to
50:47
Speaker 1: this point. Yeah, but it's usually at the end it's
50:50
Speaker 1: like seeing the final reveal.
50:52
Speaker 3: It's so special to hear how great it makes you
50:55
Speaker 3: feel to help these individuals feel like they are most special.
50:59
Speaker 2: And confident selves.
51:01
Speaker 3: When you look back on your trajectory to get here,
51:04
Speaker 3: who's helped you feel like your most shiny and confident self.
51:10
Speaker 1: I've had a couple of really great mentors along the way,
51:13
Speaker 1: but I think at the end of the day, it's
51:15
Speaker 1: probably my mom. I saw my mom do amazing things
51:20
Speaker 1: with her life, her career, what a strong person she
51:23
Speaker 1: was and still is, and how she instilled all of
51:27
Speaker 1: that with me. And then just the support of going
51:30
Speaker 1: in a non traditional career path. I think there's a
51:34
Speaker 1: lot of parents that did you come to this country
51:38
Speaker 1: and have an idea of what they wanted for their
51:40
Speaker 1: kids and taking that non traditional career path is probably
51:43
Speaker 1: not one of them. But her support through the years
51:47
Speaker 1: has just made all the difference in being able to
51:50
Speaker 1: push forward and then hearing those words at the end
51:53
Speaker 1: of the day of how proud your parents are of you.
51:56
Speaker 3: It's just, yeah, it's wild, especially when you do take
52:01
Speaker 3: this non traditional path, because there's no way to really
52:06
Speaker 3: define success there's.
52:08
Speaker 1: No ladder of success because you could be at the
52:10
Speaker 1: top one minute and then just right back down to
52:12
Speaker 1: the bottom, and it's no indication of how good you
52:15
Speaker 1: are at your job.
52:16
Speaker 2: Yeah, it's just what this business is. That's what this
52:19
Speaker 2: business is.
52:20
Speaker 3: When someone comes to your Instagram right now, they see
52:22
Speaker 3: a woman that's working with some of the buzziest, most
52:26
Speaker 3: exciting women in sports. But when you look in the mirror,
52:29
Speaker 3: what is it that you see looking back at you.
52:32
Speaker 1: I think every day I wake up and I'm grateful
52:34
Speaker 1: for the life that i have. I'm grateful for me
52:38
Speaker 1: myself having the work ethic to be able to not
52:41
Speaker 1: only succeed in a career path that I wanted to,
52:44
Speaker 1: but be able to provide for my kid, for my
52:48
Speaker 1: kid to see someone work as hard as they can
52:52
Speaker 1: and have and achieve their dream. And then it's also,
52:56
Speaker 1: you know, just how deserving I am, Because I think
52:59
Speaker 1: a lot of people lose site of how the deserving
53:01
Speaker 1: they are of things that are coming to them. And
53:04
Speaker 1: it's just like, well, why wouldn't you be deserving. You've
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Speaker 1: worked hard, you've put in the work, you've hustled, done
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Speaker 1: all of the things. So it's one constant thing that
53:13
Speaker 1: I tried to remind myself.
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Speaker 2: Yeah, yeah, it's so important.
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Speaker 3: And I think that because of this, you know, comparison
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Speaker 3: climate that we live in with social media, so often
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Speaker 3: we're seeing someone struggle and comparing it to our own
53:26
Speaker 3: and almost struggle shaming ourselves, saying like I didn't have
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Speaker 3: to work that hard for this, or this came to
53:32
Speaker 3: me in this way, or whatever the case may be.
53:34
Speaker 3: And at the end of the day, when you put
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Speaker 3: your whole self into something, you don't do it hoping
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Speaker 3: to fail. You do it with the goal of succeeding.
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Speaker 3: And you are the person that gets to define what
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Speaker 3: success looks like.
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Speaker 2: One hundred percent.
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Speaker 1: Yeah, you cannot judge your success or base your success
53:53
Speaker 1: on someone else's. I'm not going to sit here and
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Speaker 1: base myself off of your level of success or the
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Speaker 1: next person's or you know whomever it might be.
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Speaker 4: You, like you said, you define it.
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Speaker 2: Yeah, you get to define it.
54:04
Speaker 3: So right now, when you look back on your career journey,
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Speaker 3: on the highs, the lows, and perhaps some of the
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Speaker 3: most difficult moments, what comes to mind for me running
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Speaker 3: around and not knowing exactly you know, where all the
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Speaker 3: money was coming from, but that your decisions would get you,
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Speaker 3: hopefully to that next level. Knowing what you know now,
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Speaker 3: what advice would you offer to yourself during that hurdle moment?
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Speaker 1: I think, just keep going, never give up, Never give up,
54:31
Speaker 1: for give up.
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Speaker 2: It's so cliche, but it's true.
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Speaker 1: As long as you have heart and determination and work ethic,
54:37
Speaker 1: just don't give up.
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Speaker 3: Don't give up. I'm so happy that we were able
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Speaker 3: to do this today. Give me the info. Where do
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Speaker 3: people keep up with you? How do they find you online?
54:44
Speaker 3: Share your deats?
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Speaker 2: Yeah?
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Speaker 1: The best place to find me is on Instagram at
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Speaker 1: Jasmine dot Coco Moo. You can see everything that I'm doing,
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Speaker 1: what I'm up to, all the fun things, all.
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Speaker 3: The fun things I'm over at emilay Body and at
54:56
Speaker 3: Hurdle Podcast Another Hurdle Conquered.
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Speaker 2: Catch you guys next time.
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Speaker 4: I