#925 – 10 Things Ironman Should Start Doing With Races

Crushing Iron Triathlon Podcast · Apr 30, 2026 · 1h 7m

Today, we brainstormed to give Ironman (at least) 10 great ideas to increase excitement, revenue, and branding at their races. We talk about ways to increase age grouper engagement and retention. We get into on course changes to make the races tougher, more memorable, and safer. We look at getting the fans more invested and involved. Some of these are a little out there, but all good ideas start with a seed and maybe someday soon you'll see some of these thoughts feathering their way into the Ironman ecosystem.

Topics:

Elite Age Groupers

Age grouper recognition

Tougher Races

Spectator…