EP. 228 Enablement That Works: Insights From an Expert
In this episode, Tom and Tab sit down with Sheevaun Thatcher, VP of Enablement at Demandbase, to unpack her unconventional career path and the bold strategies redefining sales enablement. From innovative demo techniques to a five-question framework that filters out noise, Sheevaun shares how she drives performance by aligning enablement with revenue impact.
We explore:
▪️ Why 100% executive buy-in is non-negotiable▪️ How just-in-time learning beats traditional onboarding▪️ A competitive enablement case study that led to a 27% pipeline boost▪️ How AI could kill the corporate deck and power…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.