Episode 625: Google Analytics for Therapy Practice Websites – The HIPAA Risks Explained
Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.
In our latest episode, we unpack the reasoning, step by step, behind PCT's position on Google Analytics for therapy practices.
We discuss:
Can website activity constitute Protected Health Information?
HIPAA's definition of healthcare operations vs. HIPAA's definition of marketing
Business Associates, and how there is no BAA available for Google Analytics
The disclosures required for HIPAA authorization for marketing activity
Cases where collecting PHI without a BAA has gone awry…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.