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80/20 Internet Lead Generation by Scott A. Dennison - Book Summary
“Do Less, Win More: The 80/20 Rule for Online Leads”
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Title: 80/20 Internet Lead Generation
Author: Scott A. Dennison
Category: Sales, Branding & Marketing, Business Strategy, Startups & Entrepreneurship
What if most of your online marketing effort is wasted — and the 20 percent that works could be doing all the heavy lifting? Sam and Sophie open Scott A. Dennison's 80/20 Internet Lead Generation with exactly that uncomfortable question.
The episode walks…
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