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SBP 124: Brand Building Beyond The Click. With Connor Archbold and Matthew Herbert.
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In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's performance-driven landscape.
To help them dive into this topic, they host Connor Archbold and Matthew Herbert, co-founders and co-CEOs of Tracksuit.
Together they discuss the evolution of performance marketing, the impact of cookie deprecation on measurement, and the necessity of connecting brand and performance marketing.
The episode highlights the importance of education on marketing effectiveness principles and the shift toward…
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