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Nvidia Eyes $30B Perplexity Investment | Durham News

Nvidia is reportedly eyeing a major investment in Perplexity AI, potentially valuing the AI search startup at over $30 billion — a move that underscores Nvidia’s strategic push to dominate not just hardware, but the entire AI ecosystem. Already a shareholder since last year and committed to using Nvidia’s Vera CPUs, Perplexity is backed by heavyweights like Jeff Bezos and SoftBank. Its revenue has skyrocketed to $750M annually, fueled by its AI agent tool for professionals. While Wall Street questions whether this “circular financing” model is sustainable, others see it as a smart play to…

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