A Coffee Table. A Dog Crate. The Top of the Empire State Building. Jacob Cohen on Quitting Investment Banking to Become the Internet's 5K Guy

THE RUNNING EFFECT PODCAST · Jul 20, 2026 · 45m

Jacob Cohen has run a 5K in a dog crate, a port-a-potty, and on top of the Empire State Building–-and no, he is not stopping anytime soon.

Before he was the internet's favorite 5K guy, Cohen was an investment banker in Atlanta, overweight and grinding through a banking job while his content dream sat on the back burner.

Running, however, changed everything.

It helped him lose more than 40 pounds, and a run club of full-time creators convinced him to hit record. He posted for a year to 2,000 followers before a joke 5K around his coffee table in October 2025 lit the fuse: it led to 100,000…