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729: How to Start a Solar Company that Customers Rave About | Hunter Trenary of Sun Collectors

Deciding where and which customers to focus on can make or break a business. How do you go about choosing one market over another? Furthermore, how do you build a business in an otherwise overlooked market that makes the nation’s largest solar company, Sunrun, take notice?

Hunter Trenary, co-owner of Sun Collectors, recently shared his journey of establishing a solar company in Peoria, Illinois. Starting from scratch in a market with untapped potential, Trenary and his partner navigated the complexities of local regulations, brand building, and sustainable growth while being self-funded. By…

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