Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 15 part 1: e-Commerce Shipping to Mexico: Opportunities & Challenges

Transcript

15 part 1: e-Commerce Shipping to Mexico: Opportunities & Challenges · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  This
• 0:00
  is
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:02
  Asendia
• 0:02
  USA,
• 0:03
  a
• 0:04
  podcast
• 0:04
  educating
• 0:05
  US
• 0:05
  Based
• 0:05
  brands,
• 0:06
  marketplaces
• 0:07
  and
• 0:07
  e
• 0:07
  tailors
• 0:08
  on
• 0:08
  international
• 0:09
  shipping
• 0:09
  topics
• 0:09
  and
• 0:10
  how
• 0:10
  they
• 0:10
  can
• 0:10
  expand
• 0:11
  their
• 0:11
  global
• 0:11
  e
• 0:12
  commerce
• 0:12
  footprint.
• 0:14
  Welcome
• 0:14
  back
• 0:14
  everybody
• 0:15
  to
• 0:15
  Outside
• 0:16
  the
• 0:16
  Box
• 0:16
  with
• 0:16
  AendiaUSApodcast.Iam
• 0:18
  oneofthe
• 0:19
  co
• 0:19
  hosts,
• 0:19
  NickAgnetti
• 0:20
  withmyothercohostJasonRowland
• 0:22
  andwe
• 0:23
  arehere
• 0:24
  todaytotalkaboutMexico.We'vegotspecialguests,we've
• 0:27
  got
• 0:27
  LesliefoxhovenandMike
• 0:29
  got
• 0:29
  Leslie
• 0:29
  Foxhoven
• 0:30
  and
• 0:30
  Mike
• 0:30
  DiVincenzo.
• 0:30
  Do
• 0:31
  you
• 0:31
  Real
• 0:33
  sure.
• 0:34
  I'm
• 0:35
  Leslie
• 0:35
  Foxhoven
• 0:36
  and
• 0:36
  the
• 0:37
  executive
• 0:37
  director
• 0:38
  at
• 0:38
  Essendia
• 0:38
  for
• 0:39
  Latin
• 0:39
  America
• 0:40
  and
• 0:40
  the
• 0:40
  Caribbean.
• 0:41
  Beautiful,
• 0:42
  thank
• 0:43
  you,
• 0:44
  Mike.
• 0:44
  And
• 0:45
  Mike
• 0:45
  DiVincenzo.
• 0:46
  I'm
• 0:46
  a
• 0:47
  product
• 0:47
  manager
• 0:48
  at
• 0:48
  Asendia.
• 0:49
  I
• 0:49
  work
• 0:49
  with
• 0:49
  Asendia's
• 0:50
  commercial
• 0:50
  team
• 0:51
  and
• 0:51
  my
• 0:51
  job
• 0:52
  pertains
• 0:52
  to
• 0:53
  expanding
• 0:53
  and
• 0:54
  improving
• 0:54
  our
• 0:54
  solutions
• 0:55
  to
• 0:55
  Latin
• 0:55
  America.
• 0:57
  Perfect.
• 0:57
  Okay,
• 0:58
  very
• 0:59
  good.
• 0:59
  So,
• 0:59
  so
• 0:59
  today's
• 1:00
  podcast
• 1:00
  we're
• 1:00
  going
• 1:00
  to
• 1:01
  be
• 1:01
  talking
• 1:01
  about,
• 1:01
  you
• 1:02
  know,
• 1:02
  you
• 1:02
  know,
• 1:02
  kind
• 1:02
  of
• 1:02
  why
• 1:03
  Mexico.
• 1:03
  You
• 1:04
  know,
• 1:04
  it's,
• 1:04
  it's
• 1:04
  going
• 1:04
  to
• 1:04
  roll
• 1:04
  into
• 1:05
  a
• 1:05
  little
• 1:05
  bit
• 1:05
  of
• 1:05
  information
• 1:05
  about
• 1:06
  Latin
• 1:06
  America,
• 1:07
  probably
• 1:07
  talk
• 1:07
  a
• 1:07
  little
• 1:07
  bit
• 1:08
  or
• 1:08
  at
• 1:08
  least
• 1:08
  there's
• 1:08
  going
• 1:08
  to
• 1:09
  be
• 1:09
  some
• 1:09
  mentions
• 1:09
  about
• 1:09
  South
• 1:10
  America.
• 1:10
  But
• 1:10
  for
• 1:10
  the
• 1:11
  viewers
• 1:11
  and
• 1:11
  listeners
• 1:12
  out
• 1:12
  there,
• 1:13
  you
• 1:13
  know,
• 1:13
  it's
• 1:13
  really
• 1:13
  about
• 1:14
  just
• 1:14
  another
• 1:14
  area
• 1:15
  of
• 1:15
  the
• 1:15
  world
• 1:15
  to,
• 1:16
  to
• 1:16
  capitalize
• 1:16
  on
• 1:17
  or
• 1:17
  to
• 1:17
  look
• 1:17
  into
• 1:17
  if
• 1:18
  you're,
• 1:18
  if
• 1:18
  you're
• 1:18
  not
• 1:18
  there
• 1:19
  to
• 1:19
  look
• 1:19
  into,
• 1:20
  into
• 1:20
  why
• 1:20
  you
• 1:20
  should
• 1:21
  be
• 1:21
  there
• 1:21
  and,
• 1:22
  or
• 1:22
  if
• 1:22
  you're
• 1:22
  currently
• 1:22
  going
• 1:23
  there,
• 1:23
  maybe
• 1:23
  come
• 1:24
  up
• 1:24
  with
• 1:24
  some,
• 1:24
  you
• 1:24
  know,
• 1:25
  talk
• 1:25
  about
• 1:25
  some
• 1:25
  news
• 1:25
  in
• 1:26
  terms
• 1:26
  of
• 1:26
  potential
• 1:26
  regulatory
• 1:27
  changes,
• 1:28
  but
• 1:28
  also
• 1:28
  look
• 1:28
  at
• 1:29
  maybe
• 1:29
  some
• 1:29
  potential
• 1:29
  ways
• 1:30
  to
• 1:30
  do
• 1:30
  things
• 1:30
  better
• 1:30
  or
• 1:31
  different
• 1:31
  than
• 1:31
  what
• 1:31
  you're
• 1:31
  doing
• 1:32
  today.
• 1:32
  So,
• 1:33
  and
• 1:33
  again,
• 1:33
  our,
• 1:33
  our
• 1:34
  focus
• 1:34
  is
• 1:34
  to
• 1:34
  really
• 1:35
  help,
• 1:35
  you
• 1:35
  know,
• 1:35
  shippers,
• 1:36
  and
• 1:36
  especially
• 1:37
  cross
• 1:37
  border
• 1:37
  shippers
• 1:38
  really
• 1:38
  navigate
• 1:38
  and
• 1:39
  make
• 1:39
  that
• 1:39
  process
• 1:39
  a
• 1:39
  little
• 1:40
  bit
• 1:40
  simpler
• 1:40
  and
• 1:41
  easier
• 1:41
  for
• 1:41
  those
• 1:42
  to
• 1:42
  really
• 1:42
  just
• 1:42
  help
• 1:42
  continue
• 1:43
  to
• 1:43
  expand
• 1:43
  and
• 1:43
  grow
• 1:44
  that
• 1:44
  business
• 1:44
  outside
• 1:45
  from
• 1:45
  United
• 1:45
  States,
• 1:46
  going
• 1:46
  outside
• 1:46
  the
• 1:46
  United
• 1:47
  States,
• 1:47
  going
• 1:47
  outbound.
• 1:48
  So
• 1:48
  again,
• 1:49
  we
• 1:49
  did
• 1:49
  our
• 1:49
  introductions
• 1:50
  with
• 1:50
  our
• 1:50
  guests
• 1:50
  today
• 1:50
  and
• 1:51
  then
• 1:51
  I
• 1:51
  guess
• 1:51
  one
• 1:51
  of
• 1:51
  the
• 1:51
  questions,
• 1:52
  and
• 1:52
  I
• 1:52
  don't
• 1:52
  know
• 1:53
  Mike
• 1:53
  or
• 1:53
  Leslie
• 1:53
  who's
• 1:53
  going
• 1:54
  to
• 1:54
  take
• 1:54
  it,
• 1:54
  but
• 1:54
  you
• 1:54
  know,
• 1:55
  why
• 1:56
  should
• 1:56
  a
• 1:56
  brand
• 1:56
  or
• 1:57
  even
• 1:57
  a
• 1:57
  shipper,
• 1:58
  you
• 1:58
  know,
• 1:58
  and
• 1:58
  let's
• 1:58
  say
• 1:59
  a
• 1:59
  fulfillment
• 1:59
  space,
• 2:00
  you
• 2:00
  know,
• 2:00
  shipping
• 2:00
  or
• 2:00
  fulfilling
• 2:01
  on
• 2:01
  behalf
• 2:01
  of
• 2:02
  brands
• 2:02
  look
• 2:02
  to
• 2:02
  Mexico
• 2:03
  as
• 2:04
  an
• 2:04
  area
• 2:04
  of
• 2:04
  growth
• 2:04
  for
• 2:04
  their
• 2:05
  company?
• 2:05
  I
• 2:06
  am
• 2:06
  going
• 2:06
  to
• 2:06
  take
• 2:07
  that
• 2:07
  one,
• 2:07
  Nick.
• 2:08
  You
• 2:09
  got
• 2:09
  it.
• 2:10
  Yeah.
• 2:11
  So
• 2:11
  I
• 2:12
  mean,
• 2:12
  if
• 2:12
  we
• 2:12
  were
• 2:12
  talking
• 2:13
  10
• 2:13
  years
• 2:14
  ago,
• 2:14
  maybe
• 2:15
  expanding
• 2:16
  into
• 2:16
  Mexico
• 2:17
  and
• 2:17
  Latin
• 2:17
  America
• 2:18
  might
• 2:18
  not
• 2:18
  be
• 2:18
  the
• 2:19
  most
• 2:19
  attractive
• 2:19
  thing,
• 2:20
  but
• 2:20
  I
• 2:20
  could
• 2:20
  say
• 2:21
  since
• 2:21
  2021,
• 2:22
  cross
• 2:23
  border
• 2:23
  e
• 2:24
  commerce
• 2:24
  sales
• 2:24
  have
• 2:24
  gone
• 2:25
  up
• 2:25
  85%
• 2:26
  in
• 2:26
  Mexico
• 2:26
  as
• 2:27
  well
• 2:27
  as
• 2:27
  other
• 2:27
  major
• 2:28
  Latin
• 2:28
  America
• 2:29
  countries.
• 2:30
  Mexico
• 2:31
  has
• 2:31
  the
• 2:31
  second
• 2:31
  largest
• 2:32
  market
• 2:32
  share
• 2:33
  for
• 2:33
  cross
• 2:33
  border
• 2:33
  E
• 2:34
  Commerce
• 2:34
  in
• 2:34
  Latin
• 2:35
  America,
• 2:35
  only
• 2:36
  behind
• 2:36
  Brazil.
• 2:38
  Knowing
• 2:38
  that
• 2:38
  Brazil
• 2:39
  is
• 2:39
  a
• 2:39
  massively
• 2:40
  populated
• 2:40
  country,
• 2:42
  Mexico's
• 2:43
  percentage
• 2:44
  of
• 2:44
  online
• 2:44
  buyers
• 2:45
  over
• 2:45
  the
• 2:45
  total
• 2:46
  population
• 2:46
  has
• 2:46
  gone
• 2:47
  up
• 2:47
  roughly
• 2:47
  30%
• 2:48
  since
• 2:48
  2020.
• 2:50
  The
• 2:51
  United
• 2:51
  States
• 2:52
  and
• 2:52
  China
• 2:53
  provide
• 2:53
  the
• 2:54
  two
• 2:54
  largest
• 2:55
  marketplaces
• 2:55
  for
• 2:55
  Mexican
• 2:56
  consumers
• 2:56
  to
• 2:56
  buy
• 2:57
  online.
• 2:57
  With
• 2:58
  the
• 2:58
  new
• 2:58
  regulations
• 2:59
  that
• 2:59
  were
• 3:00
  just
• 3:00
  rolled
• 3:00
  out
• 3:00
  January
• 3:01
  1,
• 3:01
  2025,
• 3:02
  which
• 3:02
  we'll
• 3:03
  get
• 3:03
  into
• 3:03
  later,
• 3:05
  it
• 3:05
  certainly
• 3:06
  gives
• 3:06
  the
• 3:06
  United
• 3:06
  States
• 3:07
  a
• 3:07
  competitive
• 3:08
  advantage
• 3:08
  for
• 3:08
  selling
• 3:09
  into
• 3:09
  Mexico
• 3:09
  moving
• 3:10
  forward.
• 3:11
  And
• 3:11
  then
• 3:11
  lastly,
• 3:12
  I
• 3:12
  would
• 3:12
  say
• 3:13
  the
• 3:13
  biggest
• 3:13
  growth
• 3:14
  of
• 3:14
  E
• 3:14
  Commerce
• 3:15
  for
• 3:15
  cross
• 3:16
  border
• 3:16
  E
• 3:16
  Commerce
• 3:17
  into
• 3:17
  Mexico
• 3:17
  has
• 3:18
  come
• 3:18
  from
• 3:18
  fashion,
• 3:19
  electronics
• 3:20
  and
• 3:21
  cosmetics
• 3:22
  with
• 3:22
  that.
• 3:22
  Which
• 3:22
  definitely
• 3:23
  aligns
• 3:23
  with
• 3:24
  the
• 3:24
  profile
• 3:24
  that
• 3:25
  a
• 3:25
  lot
• 3:25
  of
• 3:25
  the
• 3:25
  customers
• 3:26
  that
• 3:26
  Asendia
• 3:26
  has.
• 3:28
  Okay,
• 3:29
  so,
• 3:29
  Mike,
• 3:29
  first
• 3:30
  of
• 3:30
  all,
• 3:30
  you
• 3:30
  definitely
• 3:31
  stole
• 3:31
  my
• 3:31
  thunder
• 3:32
  on
• 3:32
  the
• 3:32
  statistics.
• 3:33
  I'm
• 3:33
  a
• 3:33
  big
• 3:33
  stats
• 3:34
  guy
• 3:34
  and,
• 3:35
  and
• 3:35
  you
• 3:35
  really,
• 3:35
  you
• 3:36
  really
• 3:36
  just,
• 3:36
  you're
• 3:36
  taking
• 3:37
  the
• 3:37
  wins
• 3:37
  out.
• 3:37
  No.
• 3:38
  So
• 3:38
  I
• 3:39
  apologize.
• 3:39
  No,
• 3:40
  you're
• 3:40
  good,
• 3:40
  you're
• 3:40
  good.
• 3:40
  It's
• 3:41
  all,
• 3:41
  that's
• 3:41
  all
• 3:41
  perfectly,
• 3:42
  you
• 3:42
  know,
• 3:42
  it's
• 3:43
  great
• 3:43
  information.
• 3:43
  You
• 3:44
  had
• 3:44
  shared
• 3:44
  some
• 3:44
  information
• 3:45
  before
• 3:45
  the
• 3:45
  call
• 3:46
  as
• 3:46
  well
• 3:46
  as,
• 3:46
  you
• 3:46
  know,
• 3:46
  there's
• 3:47
  information
• 3:47
  all
• 3:47
  over
• 3:48
  for,
• 3:48
  you
• 3:48
  know,
• 3:48
  so
• 3:48
  for
• 3:49
  viewers
• 3:49
  and
• 3:49
  again,
• 3:49
  and
• 3:49
  listeners,
• 3:50
  you
• 3:50
  can
• 3:51
  find
• 3:51
  it,
• 3:51
  I
• 3:51
  think
• 3:51
  if
• 3:52
  you
• 3:52
  were
• 3:52
  to
• 3:52
  just
• 3:52
  dive
• 3:53
  into
• 3:53
  it.
• 3:53
  And
• 3:54
  again,
• 3:54
  speaking
• 3:54
  to
• 3:54
  viewers
• 3:55
  and
• 3:55
  listeners,
• 3:55
  you
• 3:56
  know,
• 3:56
  often
• 3:56
  people
• 3:56
  think
• 3:57
  of,
• 3:57
  you
• 3:57
  know,
• 3:58
  shipping
• 3:58
  directly
• 3:59
  to
• 3:59
  a
• 3:59
  consumer
• 3:59
  in
• 3:59
  Mexico,
• 4:00
  you
• 4:00
  know,
• 4:00
  pretty
• 4:01
  challenging.
• 4:01
  Like,
• 4:01
  you
• 4:01
  know,
• 4:01
  I
• 4:02
  think
• 4:02
  most
• 4:02
  people
• 4:02
  that,
• 4:03
  you
• 4:03
  know,
• 4:03
  if
• 4:03
  I'm
• 4:03
  in
• 4:03
  front
• 4:03
  of
• 4:04
  a
• 4:04
  customer,
• 4:04
  most
• 4:05
  people,
• 4:05
  their
• 4:06
  sentiment
• 4:06
  is,
• 4:06
  you
• 4:06
  know,
• 4:07
  overall,
• 4:07
  probably
• 4:07
  not
• 4:08
  a
• 4:08
  great
• 4:08
  experience
• 4:09
  usually.
• 4:09
  Usually.
• 4:10
  Right.
• 4:10
  And
• 4:10
  so
• 4:10
  we're
• 4:11
  looking
• 4:11
  to
• 4:11
  change
• 4:11
  that.
• 4:12
  I'm
• 4:12
  going
• 4:12
  to
• 4:12
  go
• 4:13
  into
• 4:13
  some
• 4:13
  statistics
• 4:14
  briefly
• 4:14
  because
• 4:15
  you
• 4:16
  covered
• 4:16
  some
• 4:16
  of
• 4:16
  it,
• 4:16
  which
• 4:17
  is
• 4:17
  good,
• 4:17
  but
• 4:17
  I
• 4:17
  thought
• 4:18
  it
• 4:18
  was
• 4:18
  interesting.
• 4:18
  So.
• 4:19
  And
• 4:19
  Jason,
• 4:19
  you
• 4:20
  probably
• 4:20
  could
• 4:20
  relate
• 4:21
  to
• 4:21
  this
• 4:21
  too,
• 4:21
  but.
• 4:21
  So
• 4:22
  top
• 4:22
  B2C
• 4:22
  E
• 4:22
  commerce
• 4:23
  market
• 4:23
  categories
• 4:24
  in
• 4:24
  2024
• 4:24
  and
• 4:24
  2025
• 4:25
  for
• 4:25
  Mexico.
• 4:26
  Number
• 4:26
  one
• 4:27
  by
• 4:27
  far
• 4:27
  was
• 4:27
  electronics,
• 4:28
  which
• 4:29
  I
• 4:29
  thought
• 4:29
  was
• 4:29
  interesting.
• 4:30
  And
• 4:30
  you're
• 4:30
  going
• 4:31
  to
• 4:31
  cover
• 4:31
  loss
• 4:31
  prevention
• 4:31
  and
• 4:32
  some
• 4:32
  other
• 4:32
  stuff
• 4:32
  in
• 4:32
  a
• 4:32
  little
• 4:33
  bit.
• 4:33
  But
• 4:33
  I
• 4:33
  thought,
• 4:33
  you
• 4:34
  know,
• 4:34
  there's
• 4:34
  got
• 4:34
  to
• 4:34
  be
• 4:34
  significant
• 4:35
  risk
• 4:35
  in
• 4:35
  that.
• 4:36
  Right.
• 4:36
  And
• 4:36
  again,
• 4:36
  you're
• 4:36
  going
• 4:37
  to
• 4:37
  cover
• 4:37
  that
• 4:37
  too.
• 4:37
  Number
• 4:38
  two,
• 4:38
  fashion.
• 4:38
  I
• 4:39
  expected
• 4:39
  that.
• 4:40
  Number
• 4:40
  three,
• 4:41
  food
• 4:41
  and
• 4:42
  like
• 4:42
  household
• 4:43
  goods
• 4:43
  and
• 4:43
  stuff.
• 4:44
  And
• 4:44
  so
• 4:44
  I
• 4:44
  thought,
• 4:44
  you
• 4:45
  know,
• 4:45
  that's
• 4:45
  going
• 4:45
  to
• 4:45
  be
• 4:46
  interesting
• 4:46
  to
• 4:46
  dive
• 4:46
  into
• 4:46
  a
• 4:47
  little
• 4:47
  bit.
• 4:47
  Probably
• 4:47
  not
• 4:47
  so
• 4:47
  much
• 4:48
  in
• 4:48
  this
• 4:48
  episod.
• 4:49
  Great
• 4:50
  category
• 4:50
  to
• 4:50
  look
• 4:50
  into.
• 4:51
  And
• 4:51
  then,
• 4:52
  you
• 4:52
  know,
• 4:52
  I
• 4:52
  have
• 4:52
  a
• 4:52
  couple
• 4:53
  of
• 4:53
  clients
• 4:54
  myself.
• 4:54
  That
• 4:54
  are
• 4:54
  in
• 4:54
  more
• 4:55
  of
• 4:55
  this
• 4:55
  category.
• 4:56
  So
• 4:56
  toys,
• 4:56
  hobby
• 4:57
  and
• 4:57
  diy.
• 4:58
  And
• 4:58
  as
• 4:58
  of
• 4:58
  course
• 4:59
  a
• 4:59
  DIY
• 4:59
  guy
• 4:59
  that
• 5:00
  messes
• 5:00
  up
• 5:00
  many
• 5:00
  projects
• 5:01
  and
• 5:01
  makes
• 5:01
  many
• 5:01
  runs
• 5:02
  to
• 5:02
  the
• 5:02
  store,
• 5:02
  I
• 5:02
  think
• 5:02
  that's
• 5:03
  also
• 5:03
  a
• 5:03
  very
• 5:03
  interesting
• 5:04
  concept
• 5:04
  as
• 5:04
  well.
• 5:05
  And
• 5:05
  then
• 5:05
  beauty,
• 5:06
  health
• 5:06
  and
• 5:06
  personal
• 5:07
  care.
• 5:07
  And
• 5:07
  I,
• 5:07
  I
• 5:07
  really
• 5:08
  did
• 5:08
  expected,
• 5:09
  I
• 5:09
  expected
• 5:09
  that
• 5:09
  to
• 5:09
  actually
• 5:10
  be
• 5:10
  a
• 5:10
  little
• 5:10
  bit
• 5:10
  higher
• 5:10
  on
• 5:10
  the
• 5:11
  list,
• 5:11
  especially
• 5:11
  over
• 5:12
  number
• 5:12
  one
• 5:12
  was
• 5:12
  alarming
• 5:13
  to
• 5:13
  me
• 5:13
  with
• 5:13
  the
• 5:13
  electronics
• 5:14
  and
• 5:14
  then
• 5:15
  the
• 5:16
  other
• 5:16
  one.
• 5:16
  So
• 5:16
  in
• 5:17
  2024,
• 5:17
  because
• 5:18
  we
• 5:18
  obviously
• 5:18
  don't
• 5:18
  have
• 5:18
  2025
• 5:19
  statistics
• 5:19
  yet,
• 5:20
  was
• 5:20
  that
• 5:20
  Mexico
• 5:21
  held
• 5:21
  approximately
• 5:21
  26%
• 5:22
  of
• 5:22
  the
• 5:22
  Latin
• 5:23
  American
• 5:23
  e
• 5:23
  commerce
• 5:24
  share.
• 5:24
  That's
• 5:25
  huge.
• 5:25
  I
• 5:26
  mean
• 5:26
  that's
• 5:27
  over
• 5:27
  a
• 5:27
  quarter
• 5:27
  of
• 5:28
  the
• 5:28
  overall
• 5:28
  the
• 5:29
  pie,
• 5:29
  if
• 5:29
  you
• 5:29
  will.
• 5:30
  So
• 5:30
  I
• 5:30
  think
• 5:30
  for
• 5:31
  people
• 5:32
  just
• 5:32
  thinking
• 5:33
  Mexico,
• 5:33
  I've
• 5:34
  had
• 5:34
  troubles
• 5:34
  in
• 5:34
  the
• 5:34
  past
• 5:35
  or
• 5:35
  issues
• 5:35
  or
• 5:36
  I
• 5:36
  don't
• 5:36
  know
• 5:36
  if
• 5:36
  I
• 5:37
  want
• 5:37
  to
• 5:37
  get
• 5:37
  into
• 5:37
  that
• 5:37
  or
• 5:38
  invest
• 5:38
  money
• 5:38
  or
• 5:39
  time
• 5:39
  and
• 5:39
  the
• 5:39
  commitment
• 5:40
  of
• 5:40
  time
• 5:40
  into
• 5:40
  that
• 5:40
  as
• 5:41
  well.
• 5:41
  I
• 5:42
  mean
• 5:43
  a
• 5:43
  huge
• 5:43
  number,
• 5:44
  $63
• 5:44
  billion
• 5:45
  estimated
• 5:45
  in
• 5:45
  2025.
• 5:47
  It
• 5:47
  could
• 5:47
  very
• 5:48
  well
• 5:48
  be
• 5:48
  worth
• 5:49
  the
• 5:49
  investment,
• 5:50
  time
• 5:50
  and
• 5:51
  resources
• 5:52
  to
• 5:52
  expand
• 5:53
  and
• 5:53
  dive
• 5:53
  further
• 5:54
  into
• 5:54
  Mexico.
• 5:55
  Are
• 5:56
  you
• 5:56
  an
• 5:56
  E
• 5:56
  commerce
• 5:56
  business
• 5:57
  with
• 5:57
  questions
• 5:57
  about
• 5:58
  the
• 5:58
  new
• 5:58
  tariffs
• 5:59
  for
• 5:59
  Canada
• 5:59
  and
• 5:59
  Mexico
• 6:00
  introduced
• 6:00
  on
• 6:01
  March
• 6:01
  4,
• 6:01
  Asendia
• 6:02
  USA
• 6:03
  offers
• 6:03
  solutions
• 6:03
  to
• 6:04
  ensure
• 6:04
  your
• 6:04
  shipping
• 6:05
  remains
• 6:05
  seamless.
• 6:06
  Get
• 6:06
  in
• 6:06
  touch
• 6:06
  with
• 6:07
  one
• 6:07
  of
• 6:07
  our
• 6:07
  e
• 6:07
  commerce
• 6:08
  experts
• 6:08
  today
• 6:09
  at
• 6:09
  ecommerce.USA@asendia.com.
• 6:13
  Jason,
• 6:13
  I
• 6:13
  think
• 6:13
  you
• 6:13
  were
• 6:13
  going
• 6:13
  to
• 6:14
  talk
• 6:14
  a
• 6:14
  little
• 6:14
  bit
• 6:14
  about,
• 6:15
  you
• 6:15
  know,
• 6:15
  some
• 6:15
  issues
• 6:15
  as
• 6:16
  such.
• 6:17
  Yeah.
• 6:17
  So
• 6:17
  obviously
• 6:18
  there
• 6:18
  is
• 6:18
  a
• 6:18
  market
• 6:19
  there.
• 6:19
  Right.
• 6:19
  So
• 6:20
  that's,
• 6:20
  that's
• 6:20
  just
• 6:20
  kind
• 6:20
  of
• 6:21
  the
• 6:21
  data
• 6:21
  you're
• 6:22
  showing
• 6:22
  kind
• 6:22
  of
• 6:23
  underlies
• 6:23
  what
• 6:23
  the
• 6:23
  value
• 6:23
  of
• 6:24
  a
• 6:24
  Mexican
• 6:24
  market
• 6:24
  is.
• 6:25
  And
• 6:25
  I
• 6:25
  think
• 6:25
  Leslie,
• 6:26
  for,
• 6:26
  for
• 6:27
  us
• 6:27
  and
• 6:27
  for
• 6:27
  what
• 6:28
  you
• 6:28
  guys
• 6:28
  are
• 6:28
  putting
• 6:28
  together,
• 6:29
  obviously
• 6:30
  when
• 6:30
  people
• 6:30
  are
• 6:30
  getting
• 6:30
  into
• 6:31
  a
• 6:31
  new
• 6:31
  market,
• 6:32
  it
• 6:32
  comes
• 6:32
  with
• 6:33
  new
• 6:33
  concerns
• 6:34
  and
• 6:34
  new
• 6:34
  challenges
• 6:35
  and
• 6:35
  that
• 6:35
  kind
• 6:35
  of
• 6:36
  thing.
• 6:36
  So
• 6:36
  what,
• 6:37
  what
• 6:37
  are
• 6:37
  some
• 6:38
  of
• 6:38
  the,
• 6:38
  like
• 6:38
  the
• 6:39
  biggest
• 6:39
  challenges
• 6:40
  that
• 6:40
  think
• 6:41
  are
• 6:41
  out
• 6:41
  there
• 6:42
  when
• 6:42
  it
• 6:42
  comes
• 6:42
  to
• 6:42
  the
• 6:42
  Mexican
• 6:43
  market?
• 6:43
  What
• 6:44
  are
• 6:44
  we
• 6:44
  facing?
• 6:45
  Yeah,
• 6:46
  well,
• 6:46
  there's
• 6:47
  a,
• 6:47
  there's
• 6:47
  a
• 6:47
  handful
• 6:48
  but
• 6:48
  when
• 6:48
  you
• 6:49
  partner
• 6:49
  with
• 6:49
  the
• 6:49
  right
• 6:49
  teams,
• 6:50
  you
• 6:50
  can,
• 6:50
  you
• 6:51
  can
• 6:51
  easily
• 6:51
  avoid
• 6:52
  those
• 6:52
  and
• 6:52
  have
• 6:52
  an
• 6:53
  really
• 6:53
  incredible
• 6:54
  experience.
• 6:54
  I
• 6:54
  mean
• 6:55
  there's,
• 6:56
  there's
• 6:56
  a
• 6:56
  load
• 6:56
  of
• 6:56
  them
• 6:56
  and
• 6:57
  I
• 6:57
  wouldn't,
• 6:57
  I
• 6:57
  wouldn't
• 6:58
  undervalue
• 6:59
  the
• 7:00
  importance
• 7:00
  of,
• 7:01
  you
• 7:01
  know,
• 7:02
  making
• 7:02
  sure
• 7:02
  you're
• 7:02
  partnering
• 7:03
  with
• 7:03
  the
• 7:03
  right
• 7:05
  people
• 7:05
  from
• 7:06
  A
• 7:06
  to
• 7:06
  Z
• 7:07
  that
• 7:07
  you
• 7:08
  have,
• 7:08
  that
• 7:08
  these,
• 7:09
  these
• 7:09
  partners
• 7:09
  have
• 7:10
  honesty
• 7:10
  and
• 7:11
  integrity
• 7:11
  and
• 7:11
  they're
• 7:12
  really
• 7:12
  partners
• 7:13
  you
• 7:13
  can
• 7:13
  trust.
• 7:14
  And
• 7:14
  that's
• 7:14
  anywhere
• 7:15
  from
• 7:15
  your
• 7:16
  final
• 7:16
  mile
• 7:16
  partners
• 7:17
  to
• 7:17
  in
• 7:18
  between.
• 7:18
  Also
• 7:19
  to
• 7:19
  the,
• 7:19
  probably
• 7:20
  the
• 7:20
  biggest
• 7:20
  challenge
• 7:21
  for
• 7:21
  a
• 7:22
  lot
• 7:22
  of
• 7:22
  People
• 7:22
  is
• 7:23
  customs
• 7:23
  itself.
• 7:24
  So
• 7:25
  you
• 7:25
  want
• 7:25
  to
• 7:25
  make
• 7:25
  certain
• 7:26
  that
• 7:26
  you
• 7:27
  have
• 7:27
  done
• 7:27
  your
• 7:28
  due
• 7:28
  diligence,
• 7:29
  that
• 7:29
  you
• 7:29
  know
• 7:30
  the
• 7:30
  rules
• 7:30
  and
• 7:30
  regulations
• 7:31
  and
• 7:32
  that
• 7:32
  you're
• 7:32
  partnered
• 7:32
  with
• 7:33
  a
• 7:33
  broker
• 7:34
  and
• 7:34
  a
• 7:35
  company
• 7:35
  that
• 7:35
  is
• 7:36
  in
• 7:36
  good
• 7:36
  standing
• 7:37
  with
• 7:37
  the
• 7:37
  Mexican
• 7:38
  government
• 7:38
  and
• 7:38
  with
• 7:39
  customs
• 7:39
  and
• 7:39
  with
• 7:40
  Hacienda,
• 7:41
  the
• 7:41
  tax
• 7:41
  authorities
• 7:42
  and
• 7:42
  that
• 7:43
  they
• 7:43
  are,
• 7:43
  you
• 7:44
  know,
• 7:44
  don't
• 7:44
  have
• 7:44
  any
• 7:45
  suspensions
• 7:45
  on
• 7:46
  their
• 7:46
  licenses
• 7:46
  or
• 7:47
  anything
• 7:47
  like
• 7:47
  that
• 7:47
  and
• 7:48
  that
• 7:48
  they're
• 7:48
  willing
• 7:48
  to
• 7:49
  give
• 7:49
  you
• 7:50
  the
• 7:50
  data
• 7:50
  in
• 7:51
  accordance
• 7:51
  with
• 7:51
  the
• 7:51
  law
• 7:51
  that
• 7:52
  will
• 7:52
  help
• 7:52
  you
• 7:52
  do
• 7:52
  your
• 7:53
  proper,
• 7:54
  you
• 7:54
  know,
• 7:54
  input.
• 7:55
  And
• 7:55
  certainly
• 7:55
  at
• 7:56
  Asendia,
• 7:56
  you
• 7:56
  know,
• 7:57
  we've
• 7:57
  got
• 7:57
  a
• 7:57
  lot
• 7:57
  of
• 7:58
  collaterals
• 7:58
  and
• 7:59
  things
• 7:59
  and
• 7:59
  certainly
• 8:00
  some,
• 8:00
  you
• 8:00
  know,
• 8:00
  people
• 8:01
  on
• 8:01
  our
• 8:01
  team
• 8:01
  that,
• 8:02
  that
• 8:02
  would
• 8:02
  really
• 8:02
  help
• 8:03
  educate
• 8:04
  the
• 8:04
  shippers
• 8:05
  to
• 8:05
  get
• 8:05
  around
• 8:05
  that.
• 8:06
  So
• 8:06
  yeah,
• 8:06
  if
• 8:07
  it's,
• 8:07
  if
• 8:07
  it's
• 8:07
  done,
• 8:07
  if
• 8:08
  it's
• 8:08
  done
• 8:08
  properly,
• 8:09
  then
• 8:11
  that
• 8:11
  part
• 8:11
  should
• 8:11
  be,
• 8:12
  you
• 8:12
  know,
• 8:13
  easy
• 8:13
  to
• 8:13
  avoid.
• 8:14
  Some
• 8:14
  of
• 8:14
  the
• 8:15
  other
• 8:15
  issues
• 8:15
  could
• 8:16
  be
• 8:16
  there's
• 8:17
  been
• 8:17
  some
• 8:18
  new
• 8:18
  regulations.
• 8:19
  I
• 8:19
  think
• 8:19
  we
• 8:19
  might
• 8:19
  get
• 8:19
  into
• 8:20
  that
• 8:20
  later.
• 8:20
  But
• 8:21
  we
• 8:21
  certainly
• 8:21
  want
• 8:21
  to,
• 8:22
  you
• 8:22
  know,
• 8:23
  make
• 8:23
  certain
• 8:23
  that
• 8:23
  we're
• 8:24
  aware
• 8:24
  of
• 8:25
  the
• 8:25
  new
• 8:25
  regulations
• 8:26
  that
• 8:26
  came
• 8:26
  out
• 8:26
  in
• 8:26
  Mexico
• 8:27
  and
• 8:27
  for
• 8:28
  January
• 8:28
  1,
• 8:29
  2025,
• 8:30
  be
• 8:30
  aware
• 8:30
  of
• 8:30
  those,
• 8:31
  those
• 8:31
  repercussions
• 8:32
  for
• 8:32
  your
• 8:32
  companies.
• 8:33
  And
• 8:33
  then
• 8:34
  we
• 8:34
  really
• 8:35
  don't
• 8:35
  have,
• 8:35
  you
• 8:35
  know,
• 8:36
  issues
• 8:36
  with
• 8:36
  the,
• 8:36
  with
• 8:37
  Chinese
• 8:37
  products,
• 8:37
  but
• 8:38
  certainly
• 8:38
  Chinese
• 8:39
  products
• 8:39
  went
• 8:39
  through
• 8:39
  a
• 8:40
  major,
• 8:40
  you
• 8:41
  know,
• 8:41
  audit
• 8:42
  over
• 8:42
  this
• 8:42
  course
• 8:43
  of
• 8:43
  this
• 8:43
  fourth
• 8:43
  quarter
• 8:44
  and
• 8:44
  they
• 8:45
  were
• 8:45
  really
• 8:45
  going
• 8:46
  after
• 8:46
  the
• 8:47
  Chinese
• 8:47
  companies
• 8:47
  and
• 8:47
  the
• 8:48
  brokers
• 8:48
  that
• 8:48
  were
• 8:48
  undervaluing
• 8:49
  their
• 8:49
  goods.
• 8:50
  And
• 8:51
  so
• 8:51
  what
• 8:51
  they've
• 8:52
  done
• 8:52
  is
• 8:53
  they've
• 8:53
  now
• 8:53
  put
• 8:53
  full
• 8:54
  tariffs
• 8:54
  on
• 8:54
  those.
• 8:55
  They
• 8:55
  no
• 8:55
  longer
• 8:55
  have
• 8:55
  a
• 8:56
  de
• 8:56
  minimis.
• 8:56
  But
• 8:57
  fortunately,
• 8:58
  because
• 8:58
  of
• 8:58
  our
• 8:58
  agreement
• 8:59
  with
• 8:59
  Mexico
• 8:59
  and
• 9:00
  Canada,
• 9:00
  if
• 9:01
  your
• 9:01
  commodities,
• 9:02
  if
• 9:02
  your
• 9:02
  shipments
• 9:03
  originate
• 9:04
  not
• 9:04
  as
• 9:04
  a
• 9:04
  certificate
• 9:05
  of
• 9:05
  origin,
• 9:05
  but
• 9:05
  if
• 9:05
  they
• 9:06
  actually
• 9:06
  ship
• 9:06
  from
• 9:06
  the
• 9:07
  US
• 9:07
  then
• 9:08
  we
• 9:08
  avoid
• 9:08
  all
• 9:09
  of
• 9:09
  those
• 9:09
  duty
• 9:09
  and
• 9:09
  taxes
• 9:10
  and
• 9:10
  we
• 9:10
  get
• 9:10
  to
• 9:10
  benefit
• 9:11
  from,
• 9:12
  from,
• 9:12
  for
• 9:12
  the,
• 9:12
  for
• 9:12
  the
• 9:13
  de
• 9:13
  minimis.
• 9:14
  So
• 9:14
  that's,
• 9:14
  that's
• 9:15
  a
• 9:15
  good
• 9:15
  one.
• 9:15
  And,
• 9:16
  and
• 9:16
  those
• 9:16
  are
• 9:16
  just
• 9:16
  some
• 9:17
  of,
• 9:17
  some
• 9:17
  of
• 9:17
  the
• 9:17
  high
• 9:17
  levels,
• 9:19
  some
• 9:20
  of
• 9:20
  the
• 9:20
  high
• 9:20
  level
• 9:20
  issues.
• 9:22
  Yeah.
• 9:22
  So
• 9:22
  it
• 9:22
  sounds
• 9:23
  like
• 9:23
  as,
• 9:23
  as
• 9:23
  new
• 9:24
  companies
• 9:24
  come
• 9:24
  online,
• 9:25
  the
• 9:25
  service
• 9:26
  that
• 9:26
  you
• 9:26
  guys
• 9:26
  have
• 9:26
  created
• 9:27
  here
• 9:28
  does
• 9:28
  a
• 9:28
  lot
• 9:28
  of
• 9:28
  that
• 9:28
  stuff
• 9:29
  for
• 9:29
  them.
• 9:29
  Right.
• 9:29
  So
• 9:29
  a
• 9:29
  lot
• 9:29
  of
• 9:29
  the
• 9:30
  groundworks
• 9:30
  already
• 9:30
  completed
• 9:31
  for
• 9:31
  them.
• 9:31
  Those
• 9:31
  relationships
• 9:32
  with
• 9:33
  individual
• 9:33
  companies
• 9:34
  and
• 9:34
  regulators
• 9:35
  and
• 9:36
  in
• 9:36
  country
• 9:36
  are
• 9:36
  kind
• 9:37
  of
• 9:37
  taking
• 9:37
  care
• 9:37
  for
• 9:38
  them.
• 9:38
  So
• 9:38
  it
• 9:38
  sounds
• 9:38
  like,
• 9:39
  sounds
• 9:39
  like
• 9:39
  you
• 9:40
  guys
• 9:40
  are
• 9:40
  really
• 9:40
  helping
• 9:40
  people
• 9:41
  be
• 9:41
  set
• 9:41
  up
• 9:41
  for
• 9:41
  success
• 9:42
  there.
• 9:42
  As
• 9:42
  far
• 9:43
  as
• 9:43
  from
• 9:43
  the
• 9:43
  regulatory
• 9:44
  side,
• 9:44
  which
• 9:44
  is,
• 9:45
  I
• 9:45
  always
• 9:45
  kind
• 9:45
  of
• 9:45
  put
• 9:45
  a
• 9:45
  spin
• 9:46
  on
• 9:46
  it
• 9:46
  with,
• 9:46
  with
• 9:47
  that
• 9:47
  kind
• 9:47
  of
• 9:47
  stuff
• 9:47
  because
• 9:47
  that's
• 9:48
  my
• 9:48
  world.
• 9:49
  But
• 9:50
  I
• 9:50
  always
• 9:51
  had
• 9:51
  like
• 9:52
  Mexico,
• 9:52
  the
• 9:52
  big
• 9:53
  four
• 9:53
  Letter
• 9:53
  word
• 9:54
  in
• 9:54
  Mexico
• 9:54
  was
• 9:55
  loss
• 9:55
  prevention.
• 9:55
  Right.
• 9:56
  And
• 9:56
  it
• 9:56
  was
• 9:56
  always
• 9:56
  the
• 9:56
  thing
• 9:57
  that
• 9:57
  people
• 9:57
  always
• 9:57
  had
• 9:57
  the
• 9:58
  biggest
• 9:58
  problem
• 9:58
  with.
• 9:59
  They
• 9:59
  were
• 9:59
  scared
• 9:59
  of
• 10:00
  getting
• 10:00
  involved
• 10:00
  in
• 10:01
  that
• 10:01
  market.
• 10:01
  They
• 10:01
  were
• 10:01
  scared
• 10:01
  of
• 10:02
  the
• 10:02
  regulators.
• 10:02
  They
• 10:02
  were
• 10:03
  scared
• 10:03
  of
• 10:03
  kind
• 10:04
  of
• 10:04
  the
• 10:04
  realities.
• 10:05
  And
• 10:06
  loss
• 10:06
  prevention
• 10:07
  can
• 10:08
  get
• 10:08
  pretty,
• 10:09
  you
• 10:09
  know,
• 10:09
  it
• 10:09
  really
• 10:10
  just
• 10:10
  hits
• 10:10
  your
• 10:10
  bottom
• 10:10
  line.
• 10:11
  So
• 10:11
  it
• 10:11
  makes
• 10:11
  a
• 10:11
  lot
• 10:11
  of
• 10:11
  businesses
• 10:12
  weary
• 10:13
  of
• 10:13
  getting
• 10:13
  involved
• 10:13
  in
• 10:13
  a
• 10:14
  market
• 10:14
  like
• 10:14
  Mexico.
• 10:15
  So
• 10:16
  when
• 10:16
  it
• 10:17
  comes
• 10:17
  to
• 10:17
  loss
• 10:17
  prevention,
• 10:18
  are
• 10:18
  there
• 10:18
  things
• 10:19
  that
• 10:19
  you
• 10:19
  guys
• 10:19
  have
• 10:19
  done
• 10:20
  or
• 10:20
  the
• 10:21
  way
• 10:21
  that
• 10:21
  you
• 10:21
  have
• 10:21
  your.
• 10:22
  Your
• 10:22
  product
• 10:22
  set
• 10:23
  up
• 10:23
  that
• 10:23
  kind
• 10:23
  of
• 10:23
  mitigate
• 10:24
  some
• 10:24
  of
• 10:24
  those
• 10:24
  risks
• 10:25
  or.
• 10:25
  So
• 10:25
  how
• 10:26
  do
• 10:26
  you
• 10:26
  guys
• 10:26
  handle
• 10:26
  loss
• 10:26
  prevention?
• 10:27
  Yeah.
• 10:28
  So
• 10:28
  loss
• 10:29
  present,
• 10:29
  loss
• 10:30
  prevention.
• 10:30
  I
• 10:31
  apologize.
• 10:31
  It
• 10:31
  was
• 10:31
  definitely
• 10:32
  one
• 10:32
  of
• 10:32
  the
• 10:32
  key
• 10:32
  points
• 10:33
  that
• 10:33
  we
• 10:34
  had
• 10:34
  in
• 10:34
  mind
• 10:34
  when
• 10:35
  setting
• 10:35
  up
• 10:35
  the
• 10:35
  solution
• 10:36
  and
• 10:36
  some
• 10:37
  of
• 10:37
  the
• 10:37
  steps
• 10:38
  that
• 10:38
  we
• 10:38
  took
• 10:39
  to
• 10:39
  try
• 10:39
  and
• 10:40
  keeping
• 10:40
  that
• 10:41
  number
• 10:41
  of
• 10:41
  lost
• 10:42
  parcels
• 10:42
  very,
• 10:42
  very
• 10:43
  low.
• 10:44
  We
• 10:44
  utilize
• 10:45
  the
• 10:45
  largest
• 10:45
  and
• 10:46
  most
• 10:46
  trusted
• 10:46
  final
• 10:46
  mile
• 10:47
  providers
• 10:47
  within
• 10:48
  Mexico.
• 10:49
  Once
• 10:49
  that
• 10:50
  parcel
• 10:51
  gets
• 10:51
  in
• 10:51
  country,
• 10:52
  they
• 10:52
  get
• 10:53
  four
• 10:53
  to
• 10:53
  five
• 10:53
  different
• 10:54
  checkpoints
• 10:55
  before
• 10:55
  arriving
• 10:55
  to
• 10:55
  the
• 10:56
  recipient's
• 10:56
  home.
• 10:56
  That
• 10:57
  way,
• 10:57
  when
• 10:58
  the
• 10:58
  recipient
• 10:58
  and
• 10:58
  ascendee
• 10:59
  is
• 10:59
  tracking
• 10:59
  the
• 11:00
  parcel,
• 11:00
  we
• 11:00
  could
• 11:00
  see
• 11:01
  where
• 11:01
  it
• 11:01
  is
• 11:01
  at
• 11:01
  all
• 11:02
  times.
• 11:02
  All
• 11:03
  parcels
• 11:03
  are
• 11:04
  delivered
• 11:04
  with
• 11:04
  a
• 11:04
  signature
• 11:05
  confirmation.
• 11:06
  So
• 11:06
  no
• 11:06
  parcels
• 11:06
  are
• 11:07
  merely
• 11:07
  just
• 11:07
  left
• 11:08
  on
• 11:08
  a
• 11:08
  recipient's
• 11:09
  doorstep.
• 11:10
  Someone
• 11:10
  has
• 11:10
  to
• 11:10
  be
• 11:10
  home,
• 11:11
  signed
• 11:11
  for
• 11:11
  the
• 11:11
  parcel,
• 11:12
  and
• 11:12
  we
• 11:12
  get
• 11:13
  that
• 11:13
  pod
• 11:14
  for
• 11:14
  each
• 11:15
  parcel
• 11:15
  with
• 11:15
  the
• 11:15
  signature.
• 11:16
  If
• 11:16
  the
• 11:17
  recipient
• 11:17
  isn't
• 11:18
  home,
• 11:18
  the
• 11:18
  final
• 11:19
  mile
• 11:19
  provider
• 11:19
  will
• 11:20
  reach
• 11:20
  out
• 11:20
  to
• 11:20
  the
• 11:20
  recipient
• 11:21
  and
• 11:21
  contact
• 11:22
  them,
• 11:22
  schedule
• 11:23
  a
• 11:23
  good
• 11:23
  time
• 11:23
  that
• 11:23
  works
• 11:24
  on
• 11:24
  their
• 11:25
  day
• 11:25
  to
• 11:25
  day
• 11:25
  schedule
• 11:26
  to
• 11:26
  get
• 11:26
  that
• 11:27
  parcel
• 11:27
  delivered.
• 11:28
  And
• 11:28
  then
• 11:28
  let's
• 11:28
  say
• 11:29
  in
• 11:29
  the
• 11:30
  end,
• 11:30
  the
• 11:30
  parcel
• 11:31
  is
• 11:31
  deemed
• 11:32
  undeliverable
• 11:33
  or
• 11:33
  needs
• 11:33
  to
• 11:33
  be
• 11:33
  returned.
• 11:34
  We'll
• 11:35
  have
• 11:35
  all
• 11:35
  those
• 11:35
  parcels
• 11:36
  consolidated
• 11:36
  within
• 11:37
  Mexico
• 11:37
  and
• 11:38
  then
• 11:38
  returned
• 11:38
  to
• 11:38
  the
• 11:38
  United
• 11:39
  States
• 11:39
  itself.
• 11:41
  Great.
• 11:42
  Yeah,
• 11:42
  that.
• 11:43
  Jason,
• 11:43
  let
• 11:43
  me
• 11:43
  just.
• 11:43
  So.
• 11:44
  So
• 11:44
  I
• 11:44
  think
• 11:45
  the,
• 11:45
  the
• 11:45
  multiple
• 11:46
  checkpoints,
• 11:46
  the
• 11:47
  signature
• 11:47
  confirmation,
• 11:48
  I
• 11:48
  mean,
• 11:48
  just
• 11:48
  from
• 11:48
  coming
• 11:48
  from
• 11:49
  the
• 11:49
  sales
• 11:49
  perspective
• 11:50
  prior
• 11:50
  to
• 11:51
  this
• 11:51
  service.
• 11:51
  Right.
• 11:52
  It's
• 11:52
  kind
• 11:52
  of.
• 11:52
  I
• 11:53
  mean,
• 11:53
  I
• 11:53
  hate
• 11:53
  to
• 11:53
  be
• 11:53
  so
• 11:54
  nonchalant
• 11:54
  about
• 11:54
  it,
• 11:54
  but
• 11:54
  it's
• 11:55
  like,
• 11:55
  you
• 11:55
  know,
• 11:55
  some
• 11:55
  people
• 11:55
  just
• 11:56
  talk
• 11:56
  to
• 11:56
  you
• 11:56
  about,
• 11:57
  you
• 11:57
  know,
• 11:57
  oh,
• 11:57
  I
• 11:57
  shipped
• 11:58
  these
• 11:58
  goods
• 11:59
  into
• 11:59
  Mexico
• 11:59
  and
• 11:59
  they
• 11:59
  just
• 12:00
  went
• 12:00
  missing.
• 12:00
  And
• 12:01
  it
• 12:01
  was
• 12:01
  like,
• 12:01
  well,
• 12:01
  what
• 12:01
  is.
• 12:01
  What.
• 12:02
  How
• 12:02
  can
• 12:02
  I.
• 12:03
  How
• 12:03
  can
• 12:03
  I
• 12:03
  recoup
• 12:04
  my
• 12:04
  loss?
• 12:04
  And
• 12:04
  stuff
• 12:04
  like
• 12:05
  that.
• 12:05
  And
• 12:05
  there
• 12:06
  wasn't
• 12:06
  really
• 12:06
  a
• 12:07
  good
• 12:07
  next
• 12:07
  step.
• 12:08
  Right.
• 12:08
  It
• 12:08
  was
• 12:08
  just
• 12:08
  kind
• 12:08
  of
• 12:08
  like,
• 12:09
  okay,
• 12:09
  things
• 12:09
  just
• 12:10
  went
• 12:10
  missing.
• 12:11
  And.
• 12:11
  And
• 12:11
  so
• 12:11
  if
• 12:11
  you're,
• 12:12
  you
• 12:12
  know,
• 12:12
  again,
• 12:12
  if
• 12:12
  you're
• 12:13
  a
• 12:13
  viewer
• 12:13
  or
• 12:13
  if
• 12:14
  you're
• 12:14
  a
• 12:14
  listener
• 12:14
  watching,
• 12:15
  and
• 12:15
  let's
• 12:15
  say
• 12:15
  you're,
• 12:16
  you
• 12:16
  know,
• 12:16
  and
• 12:16
  again,
• 12:16
  we're
• 12:17
  our
• 12:17
  network,
• 12:17
  which
• 12:18
  we'll
• 12:18
  get
• 12:18
  into
• 12:18
  Probably
• 12:19
  a
• 12:19
  little
• 12:19
  closer
• 12:19
  towards
• 12:20
  the
• 12:20
  end
• 12:20
  of
• 12:20
  our
• 12:20
  talk
• 12:20
  today
• 12:21
  and
• 12:21
  just
• 12:21
  did,
• 12:21
  you
• 12:22
  know.
• 12:22
  Well,
• 12:22
  it's
• 12:23
  all
• 12:23
  throughout
• 12:23
  really,
• 12:23
  but
• 12:24
  it's
• 12:24
  really
• 12:24
  focused
• 12:24
  on
• 12:24
  that,
• 12:25
  that
• 12:25
  DDP
• 12:25
  that
• 12:26
  you
• 12:26
  know,
• 12:26
  duties
• 12:26
  prepaid
• 12:27
  delivery
• 12:27
  experience
• 12:28
  as
• 12:28
  a,
• 12:29
  a
• 12:30
  full
• 12:30
  solution.
• 12:30
  Right.
• 12:31
  But
• 12:31
  you
• 12:32
  know,
• 12:32
  there's
• 12:32
  obviously
• 12:32
  still
• 12:33
  going
• 12:33
  to
• 12:33
  be
• 12:33
  DDU
• 12:34
  and
• 12:34
  ddp.
• 12:34
  But
• 12:34
  ultimately
• 12:35
  we
• 12:35
  look
• 12:35
  at
• 12:36
  it,
• 12:36
  I
• 12:36
  think
• 12:36
  most
• 12:37
  people,
• 12:37
  and
• 12:38
  Leslie,
• 12:38
  you
• 12:38
  can
• 12:38
  probably,
• 12:39
  and
• 12:39
  Mike,
• 12:40
  and
• 12:40
  you
• 12:40
  could
• 12:40
  probably
• 12:41
  say
• 12:41
  that
• 12:41
  most
• 12:41
  people
• 12:42
  have
• 12:42
  probably
• 12:42
  had
• 12:42
  at
• 12:43
  some
• 12:43
  point
• 12:43
  in
• 12:44
  their
• 12:44
  tenure
• 12:44
  a
• 12:44
  poor
• 12:45
  experience
• 12:45
  shipping
• 12:46
  to
• 12:46
  Mexico.
• 12:47
  And
• 12:47
  so
• 12:47
  that's
• 12:48
  where
• 12:48
  I
• 12:48
  think
• 12:48
  these,
• 12:48
  these
• 12:49
  multiple
• 12:49
  checkpoints,
• 12:49
  the
• 12:50
  signature
• 12:50
  confirmation.
• 12:51
  That's
• 12:51
  awesome
• 12:51
  stuff.
• 12:52
  That's
• 12:52
  really
• 12:52
  good
• 12:53
  stuff.
• 12:53
  So
• 12:53
  no,
• 12:54
  Jason,
• 12:54
  I
• 12:54
  appreciate
• 12:55
  you
• 12:55
  bringing
• 12:55
  that
• 12:55
  up
• 12:55
  and
• 12:56
  Mike,
• 12:56
  thank
• 12:56
  you
• 12:56
  for
• 12:57
  that
• 12:57
  info.
• 12:58
  Yeah.
• 12:58
  So
• 12:59
  Leslie,
• 12:59
  you
• 12:59
  touched
• 12:59
  on
• 13:01
  new
• 13:01
  regulatory
• 13:02
  changes
• 13:02
  a
• 13:02
  little
• 13:03
  bit
• 13:03
  there.
• 13:03
  Can
• 13:03
  you
• 13:03
  expand
• 13:04
  on
• 13:04
  that
• 13:04
  a
• 13:04
  little
• 13:04
  bit
• 13:04
  and
• 13:04
  tell
• 13:05
  everybody
• 13:05
  about
• 13:05
  some
• 13:06
  of
• 13:06
  the
• 13:06
  new
• 13:06
  regulations
• 13:06
  that
• 13:07
  we're
• 13:07
  facing?
• 13:08
  Yeah,
• 13:08
  it's
• 13:09
  exciting
• 13:09
  stuff.
• 13:09
  It's
• 13:10
  a
• 13:10
  good
• 13:10
  time
• 13:10
  to
• 13:10
  take
• 13:10
  a
• 13:10
  nap.
• 13:11
  So.
• 13:12
  Okay.
• 13:12
  Don't
• 13:13
  say
• 13:13
  no.
• 13:13
  She's
• 13:14
  kidding.
• 13:14
  She's
• 13:14
  kidding.
• 13:15
  I'm
• 13:15
  just
• 13:15
  kidding.
• 13:16
  No.
• 13:16
  We
• 13:16
  had
• 13:16
  some
• 13:17
  pretty,
• 13:17
  pretty
• 13:17
  significant
• 13:18
  changes
• 13:19
  come
• 13:19
  through
• 13:19
  that
• 13:20
  you
• 13:20
  know,
• 13:20
  the
• 13:20
  governments
• 13:20
  have
• 13:21
  been
• 13:21
  negotiating
• 13:22
  over
• 13:22
  the
• 13:22
  course
• 13:22
  of
• 13:22
  this
• 13:22
  past
• 13:23
  year
• 13:23
  even
• 13:24
  longer.
• 13:25
  A
• 13:25
  lot
• 13:25
  of
• 13:25
  it's
• 13:25
  modeled
• 13:26
  on
• 13:26
  some
• 13:26
  of
• 13:26
  the
• 13:26
  things
• 13:27
  they
• 13:27
  do
• 13:27
  in
• 13:27
  Brazil.
• 13:28
  But
• 13:28
  one
• 13:29
  of
• 13:29
  the,
• 13:29
  some
• 13:29
  of
• 13:29
  the
• 13:29
  things
• 13:30
  that
• 13:30
  became
• 13:30
  mandatory
• 13:31
  in
• 13:32
  January
• 13:32
  were
• 13:33
  that
• 13:33
  we
• 13:34
  needed
• 13:35
  for
• 13:35
  the
• 13:35
  first
• 13:36
  time
• 13:36
  a
• 13:36
  tax
• 13:37
  ID
• 13:37
  for
• 13:38
  the
• 13:38
  consignee.
• 13:39
  So
• 13:39
  anyone
• 13:39
  who
• 13:39
  is
• 13:39
  receiving
• 13:40
  a
• 13:40
  shipment
• 13:41
  business
• 13:41
  to
• 13:41
  consumer
• 13:42
  needs
• 13:42
  to
• 13:43
  supply
• 13:43
  their
• 13:43
  tax
• 13:44
  ID
• 13:44
  or
• 13:45
  it's
• 13:45
  called
• 13:46
  an
• 13:46
  RFC
• 13:47
  or
• 13:47
  if
• 13:47
  you're
• 13:47
  18
• 13:48
  or
• 13:48
  under,
• 13:49
  there's
• 13:49
  what
• 13:49
  they
• 13:49
  call
• 13:49
  a
• 13:50
  curb.
• 13:51
  So
• 13:51
  that's
• 13:51
  your
• 13:52
  id
• 13:52
  so
• 13:52
  the
• 13:52
  government
• 13:53
  knows
• 13:53
  what
• 13:53
  you're
• 13:54
  importing.
• 13:55
  Their
• 13:55
  way
• 13:55
  to
• 13:56
  control
• 13:56
  that.
• 13:56
  We
• 13:57
  also
• 13:57
  need
• 13:57
  to,
• 13:58
  in
• 13:58
  the
• 13:58
  information
• 13:59
  we're
• 13:59
  providing
• 13:59
  to
• 13:59
  customs
• 14:00
  need
• 14:00
  to
• 14:00
  make
• 14:00
  sure
• 14:01
  we
• 14:01
  have
• 14:01
  a
• 14:01
  very
• 14:01
  detailed
• 14:02
  description
• 14:02
  of
• 14:02
  the
• 14:03
  goods
• 14:03
  which
• 14:03
  they
• 14:04
  typically
• 14:04
  weren't
• 14:04
  so
• 14:05
  picky
• 14:05
  about
• 14:05
  in
• 14:05
  the
• 14:05
  past.
• 14:06
  We
• 14:06
  need
• 14:07
  a
• 14:07
  phone
• 14:07
  number
• 14:07
  and
• 14:08
  an
• 14:08
  email
• 14:08
  address
• 14:09
  for
• 14:09
  them
• 14:09
  to
• 14:10
  contact
• 14:10
  that
• 14:11
  there
• 14:12
  were
• 14:12
  de
• 14:12
  minimises
• 14:13
  waived
• 14:14
  for
• 14:14
  other
• 14:15
  countries.
• 14:16
  Fortunately,
• 14:17
  as
• 14:17
  I
• 14:17
  mentioned
• 14:17
  before,
• 14:18
  we
• 14:18
  didn't
• 14:18
  have
• 14:18
  that.
• 14:19
  So
• 14:19
  we
• 14:19
  still
• 14:19
  get
• 14:19
  to
• 14:19
  enjoy
• 14:20
  that
• 14:20
  $50
• 14:21
  de
• 14:21
  minim.
• 14:22
  And
• 14:23
  one
• 14:23
  of
• 14:23
  the
• 14:23
  changes
• 14:24
  is
• 14:24
  we
• 14:24
  can
• 14:25
  import
• 14:25
  things,
• 14:25
  not
• 14:26
  to
• 14:26
  get
• 14:26
  too
• 14:26
  convoluted,
• 14:27
  but
• 14:27
  we
• 14:27
  can
• 14:27
  import
• 14:28
  things
• 14:28
  on
• 14:28
  a
• 14:28
  simple
• 14:29
  courier
• 14:29
  type
• 14:30
  method
• 14:30
  using
• 14:30
  a
• 14:31
  T1
• 14:31
  up
• 14:32
  to
• 14:32
  $1,000.
• 14:33
  We
• 14:33
  used
• 14:34
  to
• 14:34
  be
• 14:34
  able
• 14:34
  to
• 14:34
  do
• 14:34
  that
• 14:35
  to
• 14:35
  up
• 14:35
  to
• 14:35
  2,500
• 14:37
  depending
• 14:37
  on
• 14:37
  the
• 14:37
  issue.
• 14:38
  But
• 14:38
  so
• 14:39
  there
• 14:39
  are
• 14:39
  a
• 14:39
  whole
• 14:39
  lot
• 14:39
  of
• 14:40
  details
• 14:41
  in
• 14:41
  those
• 14:42
  regulations.
• 14:43
  That's
• 14:43
  great.
• 14:44
  When
• 14:45
  it
• 14:45
  comes
• 14:45
  to
• 14:45
  customers
• 14:46
  giving
• 14:46
  that
• 14:46
  data
• 14:46
  in,
• 14:46
  though,
• 14:47
  when
• 14:47
  it
• 14:48
  comes
• 14:48
  to
• 14:48
  phone
• 14:48
  number,
• 14:49
  you
• 14:50
  know,
• 14:50
  email
• 14:50
  address,
• 14:51
  tax
• 14:52
  id,
• 14:52
  what
• 14:53
  happens
• 14:53
  to
• 14:53
  the
• 14:53
  stuff
• 14:54
  if
• 14:54
  it
• 14:54
  has
• 14:54
  to
• 14:54
  sit
• 14:55
  for
• 14:55
  a
• 14:55
  little
• 14:55
  while
• 14:55
  while
• 14:56
  they're
• 14:56
  getting
• 14:56
  that
• 14:56
  to
• 14:56
  us,
• 14:57
  does
• 14:57
  it
• 14:57
  have
• 14:57
  to
• 14:57
  be
• 14:57
  in
• 14:57
  the
• 14:58
  original
• 14:58
  data?
• 14:59
  Do
• 14:59
  they
• 14:59
  have
• 14:59
  a
• 14:59
  little
• 14:59
  bit
• 14:59
  of
• 15:00
  time
• 15:00
  if
• 15:00
  they're
• 15:00
  scrambling
• 15:01
  for
• 15:01
  it?
• 15:02
  How
• 15:02
  does
• 15:02
  that
• 15:02
  work?
• 15:03
  Yeah,
• 15:04
  fortunately,
• 15:05
  you
• 15:05
  know,
• 15:05
  when
• 15:05
  we
• 15:05
  have
• 15:06
  good
• 15:06
  communication
• 15:06
  with
• 15:07
  our
• 15:07
  customers,
• 15:08
  that's
• 15:08
  not
• 15:08
  that
• 15:09
  we
• 15:09
  haven't
• 15:09
  experienced
• 15:10
  too
• 15:10
  much
• 15:10
  of
• 15:10
  that.
• 15:11
  We're
• 15:11
  certain,
• 15:11
  you
• 15:12
  know,
• 15:12
  that
• 15:12
  we
• 15:12
  explain
• 15:13
  to
• 15:13
  them
• 15:13
  what's,
• 15:13
  you
• 15:14
  know,
• 15:14
  what
• 15:14
  information
• 15:15
  they're
• 15:15
  getting
• 15:15
  up
• 15:15
  front.
• 15:16
  Most
• 15:17
  of
• 15:17
  our,
• 15:18
  you
• 15:18
  know,
• 15:19
  customers
• 15:19
  are
• 15:19
  shipping
• 15:20
  to
• 15:20
  other,
• 15:20
  other
• 15:21
  countries
• 15:21
  around
• 15:21
  the
• 15:21
  world
• 15:22
  that
• 15:22
  have,
• 15:23
  you
• 15:23
  know,
• 15:23
  some
• 15:24
  similar
• 15:24
  requirements.
• 15:25
  So
• 15:25
  they
• 15:25
  were
• 15:25
  prepared
• 15:26
  for
• 15:26
  it.
• 15:27
  So
• 15:27
  we
• 15:27
  had,
• 15:27
  we
• 15:27
  have
• 15:28
  a
• 15:28
  few
• 15:28
  instances
• 15:28
  and
• 15:28
  we
• 15:29
  certainly
• 15:29
  do
• 15:29
  what
• 15:29
  we
• 15:29
  can
• 15:30
  to
• 15:30
  work
• 15:30
  with
• 15:30
  our,
• 15:31
  our
• 15:31
  customer
• 15:32
  to
• 15:32
  get
• 15:32
  the
• 15:32
  information
• 15:33
  to
• 15:33
  help
• 15:33
  them
• 15:33
  where
• 15:34
  we
• 15:34
  need
• 15:34
  to.
• 15:35
  So
• 15:35
  it's,
• 15:36
  it's
• 15:36
  been,
• 15:37
  it's,
• 15:37
  it's
• 15:37
  been
• 15:38
  smooth
• 15:38
  that
• 15:39
  I
• 15:39
  might,
• 15:39
  I,
• 15:39
  I
• 15:40
  could
• 15:40
  say
• 15:40
  that,
• 15:41
  yeah.
• 15:41
  Yeah.
• 15:42
  It
• 15:42
  sounds
• 15:42
  like
• 15:42
  if
• 15:42
  somebody
• 15:43
  gets,
• 15:43
  you
• 15:43
  know,
• 15:43
  up
• 15:44
  with
• 15:44
  that
• 15:44
  product
• 15:45
  and
• 15:45
  doesn't
• 15:46
  have
• 15:46
  experience
• 15:46
  right
• 15:47
  with
• 15:47
  it
• 15:47
  or
• 15:47
  is
• 15:48
  the
• 15:48
  first
• 15:48
  time
• 15:48
  they're
• 15:48
  experiencing
• 15:49
  it,
• 15:50
  like
• 15:50
  we're
• 15:51
  prepared
• 15:51
  to
• 15:51
  help
• 15:51
  them
• 15:51
  out
• 15:51
  with
• 15:52
  it.
• 15:52
  Which,
• 15:52
  which
• 15:52
  is,
• 15:53
  which
• 15:53
  is
• 15:53
  great.
• 15:53
  So
• 15:54
  as
• 15:54
  those
• 15:55
  regulatory
• 15:55
  changes,
• 15:56
  you
• 15:56
  know,
• 15:56
  continue
• 15:56
  to,
• 15:57
  to
• 15:57
  come
• 15:57
  in
• 15:57
  and,
• 15:58
  you
• 15:58
  know,
• 15:58
  I
• 15:58
  think
• 15:59
  one
• 15:59
  of
• 15:59
  the
• 15:59
  things
• 15:59
  we're
• 15:59
  going
• 15:59
  to
• 15:59
  talk
• 16:00
  about
• 16:00
  here
• 16:00
  in
• 16:00
  a
• 16:00
  little
• 16:00
  bit
• 16:01
  is
• 16:01
  the
• 16:01
  tariffs,
• 16:01
  right
• 16:02
  as
• 16:02
  they.
• 16:02
  That
• 16:02
  big
• 16:03
  scary
• 16:03
  word
• 16:03
  that
• 16:03
  everyone's
• 16:04
  dealing
• 16:04
  with
• 16:04
  today.
• 16:04
  And
• 16:05
  Nick,
• 16:05
  I
• 16:05
  know
• 16:05
  you're
• 16:05
  excited
• 16:06
  about
• 16:06
  it.
• 16:07
  Yeah,
• 16:07
  I
• 16:08
  think
• 16:08
  the,
• 16:08
  this
• 16:09
  just
• 16:09
  such
• 16:09
  a
• 16:09
  dynamic
• 16:10
  market
• 16:10
  in
• 16:10
  terms
• 16:10
  of
• 16:11
  regulation
• 16:11
  and
• 16:11
  that
• 16:11
  kind
• 16:12
  of
• 16:12
  thing
• 16:12
  that,
• 16:12
  you
• 16:12
  know,
• 16:12
  it's
• 16:13
  really
• 16:13
  important
• 16:13
  for
• 16:13
  companies
• 16:14
  to
• 16:14
  know
• 16:14
  what
• 16:14
  the
• 16:14
  rules
• 16:15
  are
• 16:15
  and,
• 16:16
  and
• 16:16
  then
• 16:16
  know
• 16:16
  how
• 16:16
  those
• 16:17
  rules
• 16:17
  are
• 16:17
  going
• 16:17
  to
• 16:17
  affect
• 16:17
  their
• 16:18
  operations.
• 16:18
  So
• 16:19
  I
• 16:19
  think,
• 16:19
  I
• 16:19
  think
• 16:20
  we're
• 16:20
  all
• 16:20
  in
• 16:20
  for
• 16:20
  it
• 16:20
  with
• 16:21
  these
• 16:21
  tariffs
• 16:21
  for
• 16:22
  a
• 16:22
  lot
• 16:22
  of
• 16:22
  these
• 16:22
  conversations.
• 16:23
  Thanks
• 16:23
  everybody
• 16:24
  for
• 16:24
  joining
• 16:24
  us
• 16:24
  for
• 16:25
  part
• 16:25
  one
• 16:25
  from
• 16:25
  episode
• 16:26
  15
• 16:26
  from
• 16:26
  outside
• 16:27
  the
• 16:27
  box
• 16:27
  of
• 16:27
  the
• 16:27
  San
• 16:28
  Diego
• 16:28
  USA
• 16:28
  podcast.
• 16:29
  Stay
• 16:29
  tuned
• 16:29
  for
• 16:30
  part
• 16:30
  two
• 16:30
  where
• 16:30
  we
• 16:31
  talk
• 16:31
  about
• 16:31
  all
• 16:31
  things
• 16:32
  Mexico.
• 16:32
  Share,
• 16:33
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• 16:34
  and
• 16:34
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• 16:34
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• 16:35
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• 16:35
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• 16:36
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• 16:36
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• 16:36
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• 16:36
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• 16:37
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• 16:37
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• 16:38
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• 16:38
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• 16:38
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• 16:38
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• 16:42
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• 16:48
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