67. Fixing Food’s Broken Economics with Sophia Fannon-Howell from Aterra.ai
What if the real problem in food is not productivity, but a deep imbalance of power? Sophia Fannon-Howell, founder of Aterra.AI argues that the UK food system is structurally tilted against farmers: they carry the risk, produce the value, and yet capture only a fraction of the reward, while larger players control the data, the market visibility, and the negotiating leverage. In that context, AI matters not as a shiny new farming tool, but as a way to shift intelligence and influence back to the people at the base of the system.
A data and innovation leader from the energy and commodities…
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