Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down?
Agility requires a holistic view of the entire digital experience. It's the ability to see not just how individual channels are performing, but how they work together to serve every potential customer, inclusively and intelligently.
Today, we're going to talk about what it takes to build that holistic view. We'll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content…
The skinny
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