Why Donors Really Leave (And It's Not What You Think)
Donor retention is the most under-discussed topic in major gift fundraising — and the most expensive mistake organizations make. In this episode, Mary digs into the real reasons donors go quiet, the exact moment most organizations lose a relationship they didn't know they were losing, and what the organizations with 80%+ retention rates do differently. Spoiler: it's not a better newsletter.
This episode is grounded in a chapter from Small Table Big Philanthropy about what it really means to treat your $1,000 donors like royalty — and how that mindset compounds into major gifts.
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The skinny
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