Cam Brensinger: NEMO’s Road from a Bivy Bag on Mount Washington to Recyclable Gear
Cam Brensinger sewed a prototype from a bicycle inner tube after a bivy bag failed him on Mount Washington: this conversation explores what a gear maker owes the ground its products are used on. Brensinger explains why NEMO only brings products to market that improve the outdoor experience, how a bicycle inner tube and an inflatable kite shaped the company's first designs, and how a REI buyer's blunt criticism taught him to put the customer in the room. He talks about fifteen years of lobbying through the Outdoor Industry Association, the industry's 2017 withdrawal of its trade show from Utah…
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