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The Importance of Story Telling (i.e. Marketing) - Who are you, what are you about, what makes your product unique and special, The Founder's Story with Hilary Bromberg

If you are going to succeed in any business then you need to be able to tell a good story. Your skill, services, and product are only going to get you so far. You need to be able to tell the stories that get people to get behind you and pay for your products and services. If you can't do that, then you won't succeed. This is where marketing comes in. And for right or for wrong, marketing has a sleezy image. Because at the core of everything, marketers are propagandists. They are using information to manipulate you and get you to do something that you may or may not realize that you actually…

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