Latest / Banking Transformed with Jim Marous
You Can Replicate Amazon’s Powerful New Tool
Hear the full conversation with Jorge Camargo of Bank of America on Banking Transformed: https://www.youtube.com/watch?v=KibFqG47KzQ Banks and credit unions can let customers see and correct what the institution assumes about them, the way Amazon's About You page does for shoppers. Bank of America's experience shows customers will share what matters when someone asks.
Amazon now gives shoppers a page where they can view, change or remove the preferences behind their recommendations, and even ask its shopping assistant what it knows about them. Most banks and credit unions still decide what a…
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