Latest / Miss Understood with Rachel Uchitel / How to Tell Your Story and Get Famous With PR Guru Zack Teperman, Founder and President of ZTPR

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How to Tell Your Story and Get Famous With PR Guru Zack Teperman, Founder and President of ZTPR · Miss Understood with Rachel Uchitel

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  Speaker 1: That's B-A-B-B-E-L dot com slash P-O-D. Start your journey to
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  Speaker 1: real conversations in a new language today. Welcome back to Misunderstood, everybody.
• 1:00
  Speaker 1: I'm your host, Rachel Yucatel. I've always been fascinated by
• 1:04
  Speaker 1: scandals in the media and the cleanup, so to speak,
• 1:06
  Speaker 1: how a celebrity or a public figure can do something
• 1:08
  Speaker 1: bad or at least seems bad, and their PR team
• 1:12
  Speaker 1: comes in and shifts the narrative. We've seen it done successfully,
• 1:15
  Speaker 1: and we've seen it all fall flat and fail miserably. Today,
• 1:19
  Speaker 1: I got to talk to a PR expert, Zach Tepperman.
• 1:22
  Speaker 1: He has helped build careers, helped shape them, and occasionally
• 1:25
  Speaker 1: helped resurrect them. I love Zach's approach to PR. He
• 1:29
  Speaker 1: really takes a no bullshit attitude towards something that can
• 1:32
  Speaker 1: seem like a lot of BS. He gives practical advice
• 1:35
  Speaker 1: on how to do your own PR for your business
• 1:37
  Speaker 1: or brand or just for you. You don't have to
• 1:39
  Speaker 1: be a big celebrity or have a lot of money.
• 1:41
  Speaker 1: He walks us through it all and you might be
• 1:43
  Speaker 1: surprised at what he says. We get his expert opinion
• 1:47
  Speaker 1: on how PR could help people like Britney Spears, Will
• 1:50
  Speaker 1: Smith and Kanye with their next moves. He exposes the
• 1:53
  Speaker 1: truth behind PR stunts, how social media is an integral
• 1:56
  Speaker 1: part of his job, and how what we see or
• 1:58
  Speaker 1: read may not always be the truth when it comes
• 2:00
  Speaker 1: to celebrities. I've known some PR people in my time,
• 2:03
  Speaker 1: and what caught my attention was that he really thinks
• 2:06
  Speaker 1: outside the box and prides himself on knowing his clients.
• 2:08
  Speaker 1: And he told us one crazy story about when he
• 2:10
  Speaker 1: was his own client and got a single on the
• 2:13
  Speaker 1: charts with zero singing ability, just to kind of prove
• 2:17
  Speaker 1: a point that he could make anyone famous. You're going
• 2:20
  Speaker 1: to love this episode. Sit back, relax, and enjoy Zach Tepperman.
• 2:56
  Speaker 2: Zach Tepperman, thank you so much for joining me on Misunderstood.
• 3:00
  Speaker 3: Hey, thanks for having me, Rachel.
• 3:02
  Speaker 2: Absolutely.
• 3:03
  Speaker 1: So how did you even get into PR?
• 3:06
  Speaker 2: I know you had a background of being a DJ
• 3:08
  Speaker 2: in Canada. Let's start there.
• 3:10
  Speaker 3: Yeah, no, I used to be a radio DJ, worked
• 3:13
  Speaker 3: all the way in Canada to Yellowknife, if you even
• 3:16
  Speaker 3: know where Yellowknife is, a little bit below the North Pole.
• 3:19
  Speaker 3: Had a good show there, you know, me and all
• 3:21
  Speaker 3: the 50 people that lived there. Worked out in Miami,
• 3:25
  Speaker 3: worked around L.A., all over the place in radio, used
• 3:27
  Speaker 3: to go down. And, you know, I was on the
• 3:29
  Speaker 3: other side of the media interviewing everybody on the red
• 3:31
  Speaker 3: carpets and everything like that. And I had a conversation
• 3:35
  Speaker 3: with a guy named Martin Sheen at the 2009 Toronto
• 3:40
  Speaker 3: Film Festival. And him and his publicist at that time said, hey,
• 3:45
  Speaker 3: you've got a good spirit to you. Why don't you
• 3:47
  Speaker 3: come down to Hollywood and get into PR? So I said,
• 3:50
  Speaker 3: fuck it. All right, let's do it. And I quit
• 3:53
  Speaker 3: radio the next day. Moved down to Hollywood, turned a
• 3:57
  Speaker 3: three-month contract into a four-year deal with that PR firm
• 4:01
  Speaker 3: that was representing him. At that time, we had the
• 4:04
  Speaker 3: TV show Glee and all this other fun stuff, Jersey Shore,
• 4:08
  Speaker 3: et cetera, et cetera. We had all the big hot stars.
• 4:12
  Speaker 3: And then after four years at this other company, I said,
• 4:15
  Speaker 3: you know what? I want to change some stuff in
• 4:18
  Speaker 3: this industry up, and I don't want to just work
• 4:20
  Speaker 3: with celebrities. I don't want to just work with musicians.
• 4:23
  Speaker 3: I want to work with them all. And I started
• 4:26
  Speaker 3: my own company, branched off, started ZTPR, and expanded across
• 4:31
  Speaker 3: the U.S., Canada, into Switzerland, Australia, you name it. We
• 4:35
  Speaker 3: have a hand somewhere.
• 4:37
  Speaker 2: That's amazing.
• 4:37
  Speaker 1: What gave you the confidence in those four years that
• 4:40
  Speaker 1: you knew that you.
• 4:41
  Speaker 2: Would go out on your own? Like, did you have
• 4:43
  Speaker 2: clients that only wanted to be with you?
• 4:44
  Speaker 1: Like, what was that moment of pure confidence that you're like,
• 4:48
  Speaker 1: I don't need anyone else?
• 4:50
  Speaker 3: You know what? It was, I got close to a
• 4:52
  Speaker 3: lot of clients. So I had that stability that I
• 4:55
  Speaker 3: kind of knew, you know, if I went on my own,
• 4:57
  Speaker 3: I had clients that would follow. But at that time,
• 5:00
  Speaker 3: this is again in about 2013, 2014, I There was
• 5:04
  Speaker 3: only PR firms there that really did celebrities or just
• 5:08
  Speaker 3: did music or just did food or restaurants or tech.
• 5:11
  Speaker 3: There was nobody really crossing over except for the agents
• 5:14
  Speaker 3: that crossed over. And so I was like, you know,
• 5:17
  Speaker 3: I bring a client to New York and I'd be like, hey,
• 5:20
  Speaker 3: where do they go to eat? OK, this restaurant, call
• 5:23
  Speaker 3: up the restaurant's PR and be like, hey, can we
• 5:25
  Speaker 3: bring so-and-so in? And they'd be like, yeah, for sure.
• 5:27
  Speaker 3: Take a photo with the chef. And I'm like, why
• 5:30
  Speaker 3: am I not representing the restaurant also? And that way
• 5:33
  Speaker 3: I could double dip. And so having this kind of
• 5:36
  Speaker 3: concept that nobody else was doing, I was like, you
• 5:39
  Speaker 3: know what? I'm either going to make it or I'm
• 5:41
  Speaker 3: going to fail miserably. And luckily for me, it all
• 5:45
  Speaker 3: worked out and I became one of the first companies
• 5:48
  Speaker 3: to be able to do that. So it was great.
• 5:50
  Speaker 2: Yeah, so what you're saying is really important.
• 5:52
  Speaker 3: I feel like PR.
• 5:53
  Speaker 1: Has changed so much in the last couple of decades.
• 5:56
  Speaker 1: It was all about celebrities. And it's interesting because I
• 5:59
  Speaker 1: feel like when we looked at celebrities that were mostly actors, right?
• 6:03
  Speaker 1: Because that's what a celebrity was at the time. It's
• 6:05
  Speaker 1: kind of like we didn't know who they were as
• 6:07
  Speaker 1: a person.
• 6:08
  Speaker 2: Because there was no social media. So you only knew
• 6:11
  Speaker 2: who they represented on camera.
• 6:13
  Speaker 1: And for the most part, you really liked them if
• 6:14
  Speaker 1: they were someone that was in a movie that they
• 6:18
  Speaker 1: were America's sweetheart or they were a villain based on
• 6:20
  Speaker 1: their character.
• 6:21
  Speaker 2: But you didn't see much of the behind the scenes,
• 6:24
  Speaker 2: who they.
• 6:25
  Speaker 1: Were married to, what they look like at the grocery store.
• 6:28
  Speaker 1: So I feel like it has completely changed now.
• 6:30
  Speaker 2: And there are so many different.
• 6:32
  Speaker 1: facets of PR. And that's kind of what I wanted
• 6:35
  Speaker 1: to get into. I know you do a number of
• 6:37
  Speaker 1: different options when you represent someone.
• 6:40
  Speaker 2: So what are the things that you guys specialize in?
• 6:43
  Speaker 3: Honestly, I like working with anybody that has a story
• 6:46
  Speaker 3: to tell. And that's the key thing. And some people say, oh,
• 6:50
  Speaker 3: I don't have a story. Everybody's got a story. And
• 6:53
  Speaker 3: you said it best. Back in the day, it used
• 6:55
  Speaker 3: to be the publicist was hiding behind the scenes, and
• 6:57
  Speaker 3: you really didn't get to know somebody except what you
• 6:59
  Speaker 3: saw on TV. So I like working with people that
• 7:02
  Speaker 3: have that story to tell. So I don't care. It's
• 7:04
  Speaker 3: great that you're an actress. It's great that you own
• 7:06
  Speaker 3: a company. It's great that you do this. But tell me,
• 7:09
  Speaker 3: are you into charity? Are you into animals? Do you
• 7:12
  Speaker 3: like doing yoga? Do you like, you know, what do
• 7:14
  Speaker 3: you do on your weekends? Tell me everything about you
• 7:16
  Speaker 3: that has nothing to do with what you do professionally.
• 7:19
  Speaker 3: And I like working with the people that want to
• 7:21
  Speaker 3: kind of expand and grow their brands into different demographics.
• 7:26
  Speaker 3: I don't want somebody that's just one mindset one way
• 7:29
  Speaker 3: because that's no fun for me. And so that's kind
• 7:32
  Speaker 3: of where my passion comes from is really watching people
• 7:34
  Speaker 3: grow beyond and using this new sense of PR through
• 7:38
  Speaker 3: social media and other means to kind of get their
• 7:41
  Speaker 3: name out there and them to be able to do
• 7:43
  Speaker 3: other things. Like I have a musician right now. He's
• 7:45
  Speaker 3: a big, huge musician, but he wants to do a
• 7:48
  Speaker 3: t-shirt company. He wants to do a waterline. He wants
• 7:50
  Speaker 3: to do charity. So let's start branching you off into
• 7:54
  Speaker 3: those things and let's get the public to learn who
• 7:56
  Speaker 3: you are. So that way you're a real person, because
• 7:58
  Speaker 3: I always say, you know what? You can have the
• 8:00
  Speaker 3: best product service. Doesn't matter what you do. If nobody
• 8:03
  Speaker 3: knows about you, are you really the best? And the
• 8:06
  Speaker 3: thing is, if somebody can latch onto something about you,
• 8:09
  Speaker 3: they might not like what you were on TV. They
• 8:11
  Speaker 3: might not like your music, but But if you're a
• 8:15
  Speaker 3: single mother, oh, my God, I'm a single mother. I
• 8:18
  Speaker 3: can really relate to her. Now you've got a fan
• 8:21
  Speaker 3: that's going to follow you through everything else you do,
• 8:23
  Speaker 3: and you can put out whatever you want, and they're
• 8:25
  Speaker 3: still going to buy into it. Right.
• 8:28
  Speaker 1: I think that's so important. So how how much of it, though,
• 8:32
  Speaker 1: is people do people come to you and they say, OK,
• 8:36
  Speaker 1: here's who I am.
• 8:36
  Speaker 2: Here are all the bits to me.
• 8:38
  Speaker 3: Right.
• 8:38
  Speaker 2: And they hand that off to you.
• 8:39
  Speaker 1: And then are they like, I want you to come
• 8:41
  Speaker 1: up with my story and what will make me famous
• 8:43
  Speaker 1: or for the or do people really have a sense
• 8:46
  Speaker 1: of who they are and just want you to get
• 8:47
  Speaker 1: them some money for it?
• 8:50
  Speaker 3: I mean, both types come to us. Some people just
• 8:52
  Speaker 3: want to be famous, whatever they're, you know, famous is
• 8:56
  Speaker 3: in their mind. Some other people just want to branch
• 8:58
  Speaker 3: off and do other things because they're already famous. And
• 9:01
  Speaker 3: some people, you know, they see that other people are
• 9:04
  Speaker 3: doing PR. They're like, why is the media not talking
• 9:07
  Speaker 3: about me? And they come to me and they go,
• 9:10
  Speaker 3: I don't know what my story is. Can you form
• 9:12
  Speaker 3: that story for me? And that's what we do. We
• 9:14
  Speaker 3: kind of dive into their life and And, you know,
• 9:18
  Speaker 3: it's like, great, you have this big company. But what
• 9:20
  Speaker 3: did you do to get that company? Did you bootstrap yourself?
• 9:23
  Speaker 3: Did you work hard, long hours to be able to
• 9:25
  Speaker 3: make the money to then start? Well, that's part of
• 9:27
  Speaker 3: your story. Other people are trying to do that. So
• 9:30
  Speaker 3: we kind of dive in and we, you know, kind
• 9:32
  Speaker 3: of help brand them and whatever they are doing and
• 9:34
  Speaker 3: what their goals are. Some people have like a three
• 9:36
  Speaker 3: month plan and goals. Some people are like, you know what,
• 9:39
  Speaker 3: in the next year, I want to own two or
• 9:41
  Speaker 3: three companies. Well, OK, how do we get to that point?
• 9:44
  Speaker 1: So I think it's really important what you're saying, and
• 9:47
  Speaker 1: people really hear this, that you could have a great product.
• 9:50
  Speaker 1: You could have a great story. You could, you know,
• 9:53
  Speaker 1: whatever you're doing could be amazing. But unless people are
• 9:57
  Speaker 1: listening or watching or seeing it, it literally.
• 10:00
  Speaker 2: is worthless. And that's why you need a PR person, right?
• 10:04
  Speaker 1: I mean, I think there are so many people that
• 10:05
  Speaker 1: think that they don't need one or think it's bullshit
• 10:08
  Speaker 1: or think it's just an expense that.
• 10:10
  Speaker 2: They don't need.
• 10:10
  Speaker 1: But that is really why people need PR, to get
• 10:14
  Speaker 1: the eyeballs or the listeners to your.
• 10:16
  Speaker 2: Product, to your... Itching.
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  Speaker 3: Burning.
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  Speaker 2: Business, to your, whoever you are, correct?
• 10:41
  Speaker 3: Exactly. It's like I said, you could walk by a
• 10:44
  Speaker 3: billboard and you see a billboard. How many billboards do
• 10:46
  Speaker 3: you actually stop and you actually know what it's all about?
• 10:48
  Speaker 3: But if you see a billboard where you actually have
• 10:50
  Speaker 3: heard about the person somewhere else, now you're a little
• 10:53
  Speaker 3: bit more connected. So PR is that. It's, you know,
• 10:56
  Speaker 3: you can put out a million ads on Facebook, but
• 10:58
  Speaker 3: if nobody knows who you are, you know, they're just
• 11:00
  Speaker 3: seeing an ad and they're clicking by.
• 11:02
  Speaker 2: Right. And people, you need to connect the dots.
• 11:05
  Speaker 3: Okay.
• 11:05
  Speaker 2: I want to talk about some of the facets you have.
• 11:07
  Speaker 2: You do media relations. You do social and digital media.
• 11:10
  Speaker 1: You do influencer relations, creative services, and writing services.
• 11:14
  Speaker 2: So I want to talk about a couple of these.
• 11:15
  Speaker 1: Let's talk about influencer relations first. I've always been very
• 11:21
  Speaker 1: curious about this. So I have a name that's well-known.
• 11:26
  Speaker 1: I'm not an influencer, but.
• 11:28
  Speaker 2: I look on, so I don't really care about my Instagram.
• 11:30
  Speaker 2: You and I will have to talk later about it
• 11:32
  Speaker 2: because maybe I need to hire you.
• 11:33
  Speaker 1: But there are these girls or guys that are influencers
• 11:38
  Speaker 1: that have a million, 5 million, whatever's followers. I have
• 11:42
  Speaker 1: no idea who these millions of followers are because if
• 11:44
  Speaker 1: I ask anyone, no one's ever heard of them. But
• 11:48
  Speaker 1: they're living in $ 3 million homes, $ 10 million homes, driving cars,
• 11:53
  Speaker 1: doing all this stuff and talking about how much they have.
• 11:55
  Speaker 2: Is this a real thing? I don't understand it. And
• 11:58
  Speaker 2: explain it to me.
• 11:59
  Speaker 3: It's a lot of bullshit straight up. I mean, it's
• 12:03
  Speaker 3: like fake it till you make it, I guess. A
• 12:06
  Speaker 3: lot of these people diving in.
• 12:10
  Speaker 3: Influencers. I mean, I rep some influencers, so I can't
• 12:13
  Speaker 3: knock on influencers. I think niche influencers are great. You know,
• 12:17
  Speaker 3: like if you're a mommy blogger and you're pushing out
• 12:20
  Speaker 3: mom products, like this is the best carrier. This is
• 12:23
  Speaker 3: helping me. Here's some lactation cookies or whatever. I mean,
• 12:27
  Speaker 3: connecting to your audience, you know who you are. But
• 12:29
  Speaker 3: if you're somebody, like you said, that's, oh, look at
• 12:31
  Speaker 3: my car. Oh, look at this trip. Look at this.
• 12:34
  Speaker 3: Look at this party, blah, blah, blah. I think it's
• 12:36
  Speaker 3: a lot of bullshit. I think they have somebody that's
• 12:40
  Speaker 3: paying for it on the back end. I mean, you're
• 12:44
  Speaker 3: paying attention, you're noticing them. So I guess they're getting,
• 12:46
  Speaker 3: you know, they're doing something right. But I do think
• 12:49
  Speaker 3: it's a lot of fakeness. I don't know how long
• 12:51
  Speaker 3: that's going to last for them. And yeah, I mean,
• 12:55
  Speaker 3: the cars, the mansions, I mean, I know some influencers
• 12:58
  Speaker 3: that have like 20 million influencers, but they live in
• 13:02
  Speaker 3: a house with 20 other, you know, females or males,
• 13:05
  Speaker 3: and they all split the rent. So yeah, rent's $ 20, 000
• 13:07
  Speaker 3: a month. Great. You know, we can all split it
• 13:11
  Speaker 3: and we can all pretend like we live in a
• 13:13
  Speaker 3: big mansion. So, yeah, I think there's a lot of
• 13:17
  Speaker 3: bullshit that's out there. I think it's up to you
• 13:20
  Speaker 3: and I and other people to really dive deep and
• 13:23
  Speaker 3: be like, all right, this person's a pretender and this
• 13:25
  Speaker 3: person's not. And I think that's who you let influence
• 13:28
  Speaker 3: you or not. And now you're saying you're not an influencer,
• 13:31
  Speaker 3: but you are. I mean, you have your show, you
• 13:34
  Speaker 3: have your history, you have everything you've done, what you're wearing,
• 13:37
  Speaker 3: what you're talking about, all that. You're a walking brand,
• 13:40
  Speaker 3: whether you like it or not. And that's what people,
• 13:42
  Speaker 3: those are the best influencers are the ones that are
• 13:44
  Speaker 3: real and the ones that are natural about it that
• 13:46
  Speaker 3: aren't actually selling you something. They're the people that are
• 13:50
  Speaker 3: just living their life. And you're being like, oh, I
• 13:52
  Speaker 3: like her outfit. Can you link me that outfit? Because
• 13:54
  Speaker 3: I really like what you're wearing.
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  Speaker 2: Yeah. Well, I love that you say that. Thank you.
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  Speaker 2: But you know what's interesting? I've fired so.
• 19:01
  Speaker 1: Many PR people because being in the or living the
• 19:05
  Speaker 1: life that I've had, I found that I have hired
• 19:09
  Speaker 1: some PR people to handle certain situations, either do crisis.
• 19:13
  Speaker 2: Management, which I know you do a little bit of,
• 19:15
  Speaker 2: and we're going to get to that in a minute.
• 19:16
  Speaker 2: But either that or to get me.
• 19:19
  Speaker 1: Pressed on certain things that I know I have coming up,
• 19:22
  Speaker 1: or if I'm trying to change the narrative a little
• 19:25
  Speaker 1: bit on things to help me kind of go that
• 19:27
  Speaker 1: way and get me certain press for that from working
• 19:30
  Speaker 1: on something in particular to say I want some press.
• 19:32
  Speaker 1: But I've always found because I've gone through so much
• 19:36
  Speaker 1: since I was in a crisis of sorts, since I
• 19:38
  Speaker 1: was a name in the public, I know how to
• 19:41
  Speaker 1: reach people.
• 19:42
  Speaker 2: Anyone myself.
• 19:43
  Speaker 1: I also know how to be aggressive. I know, you know,
• 19:46
  Speaker 1: how to steer the narrative. I know what you need
• 19:48
  Speaker 1: to do to get in front of the narrative.
• 19:50
  Speaker 2: And it's interesting because a lot.
• 19:51
  Speaker 1: Of PR people are younger people that have never been
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  Speaker 1: through something like that or don't know anyone like that.
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  Speaker 2: And so... Itching, burning, soreness.
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  Speaker 5: I've always found that I probably would have been great
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  Speaker 1: But I never found anyone who could kind of get
• 20:25
  Speaker 1: the press that I could get, right?
• 20:27
  Speaker 2: Or that knew how to handle situations.
• 20:30
  Speaker 1: And I think it really takes a special person that
• 20:32
  Speaker 1: really gets it, who's hungry, who sees things. You know,
• 20:37
  Speaker 1: curving the narrative and creating the narrative for someone is
• 20:40
  Speaker 1: so important. And if there's a problem, if there's a situation,
• 20:43
  Speaker 1: a scandal or something's happened and they don't like how
• 20:46
  Speaker 1: they're coming out in the media or what, you know,
• 20:49
  Speaker 1: you Google them and stuff comes up. You know, it
• 20:53
  Speaker 1: really affects your reputation, whether or not it's smoke and
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  Speaker 1: mirrors and it's not true. But perception is reality now.
• 20:59
  Speaker 2: It's not like it.
• 21:00
  Speaker 1: Used to be that, you know, you could it was
• 21:02
  Speaker 1: like facts that created a story. It's like perception really
• 21:06
  Speaker 1: is what it's all about. And I think that's what's
• 21:08
  Speaker 1: really important with a good PR person.
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  Speaker 3: I think whether you're famous or not, you know, if
• 21:14
  Speaker 3: you're famous, obviously the people, the media are coming to you.
• 21:16
  Speaker 3: So you don't need somebody to go eat the media.
• 21:19
  Speaker 3: I think at that point it comes to having a
• 21:21
  Speaker 3: PR person as kind of like a manager. It's helping
• 21:24
  Speaker 3: to weed through the bullshit and vet out what's going
• 21:27
  Speaker 3: to work and what's not going to. And OK, if
• 21:29
  Speaker 3: we comment here, where's that going to lead to? If
• 21:31
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• 21:34
  Speaker 3: So it's kind of more of the strategy in that,
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  Speaker 3: Um, but yeah, you know, perception is reality. I could
• 24:15
  Speaker 3: put out an article right now. I could put out
• 24:17
  Speaker 3: 10 articles right now, which I can do. And I
• 24:19
  Speaker 3: could put out 10 articles that says, Rachel, I don't know,
• 24:23
  Speaker 3: Rachel killed the guy. And, you know, you Google your
• 24:26
  Speaker 3: name and the top 10 stories are that you just
• 24:29
  Speaker 3: killed somebody. People are going to think you killed somebody.
• 24:31
  Speaker 3: And I guarantee every media article you do, they're going
• 24:34
  Speaker 3: to ask you, hey, did you kill someone? And, you know,
• 24:37
  Speaker 3: all of a sudden it becomes part of this narrative
• 24:39
  Speaker 3: that you don't want. So, I mean, I always say
• 24:42
  Speaker 3: there's two people don't mess with is your lawyer or
• 24:44
  Speaker 3: your publicist, but also like, you know, I think PR
• 24:48
  Speaker 3: really is all about, you know, that storytelling. It's not
• 24:51
  Speaker 3: so much getting the media because if you are big already,
• 24:54
  Speaker 3: you can get the media. You're on tour. You can
• 24:57
  Speaker 3: get media. It's all about, okay, what should I, and
• 25:00
  Speaker 3: shouldn't I say, should I go on this show? Shouldn't
• 25:02
  Speaker 3: I go on this show? What's the purpose of me
• 25:04
  Speaker 3: putting out a news article? Is it just for 15
• 25:07
  Speaker 3: minutes of fame or, Or is this like I'm going
• 25:09
  Speaker 3: to do a story about how I'm a mom and
• 25:11
  Speaker 3: that's going to lead to me in three months doing
• 25:13
  Speaker 3: a mom endorsement or putting out my own mom product.
• 25:16
  Speaker 3: So that way I show some backup credibility. So, you know,
• 25:19
  Speaker 3: I think PR like, you know, we do so many
• 25:22
  Speaker 3: different things. But I think in your case, you know,
• 25:25
  Speaker 3: you needed somebody that really would help strategize rather than
• 25:28
  Speaker 3: get the media. Because, again, you could call up that
• 25:30
  Speaker 3: and that's not fun for me. You don't need me
• 25:31
  Speaker 3: at that point to call up the media. You can
• 25:33
  Speaker 3: call up the editor.
• 25:34
  Speaker 2: But I think what you're saying is so good.
• 25:36
  Speaker 1: A good PR person should be someone who really is
• 25:38
  Speaker 1: helping you strategize. Because so many times people want to
• 25:42
  Speaker 1: speak so much, right? Like they want to tell their
• 25:45
  Speaker 1: side of the story or they want to respond and
• 25:48
  Speaker 1: they're reactionary to a lot of things that.
• 25:50
  Speaker 2: Are going on.
• 25:51
  Speaker 1: And knowing from being in my situation, sometimes it's best
• 25:55
  Speaker 1: to wait a beat. to pick and choose who you're
• 25:59
  Speaker 1: going to do those interviews with and have someone like
• 26:01
  Speaker 1: you to say, wait a minute, but when you speak,
• 26:04
  Speaker 1: you don't have to address all this stuff and criticize people.
• 26:08
  Speaker 2: We have to narrow it down, know what.
• 26:10
  Speaker 1: Our message is, and target the right people. You don't
• 26:12
  Speaker 1: have to do 50 interviews. You can do three major
• 26:16
  Speaker 1: ones on a podcast, on TV, radio, and you cover
• 26:19
  Speaker 1: the gamut of everyone.
• 26:20
  Speaker 2: You could do a funny one, a serious one, whatever
• 26:23
  Speaker 2: it is.
• 26:23
  Speaker 1: And I think it's so good to have someone that
• 26:26
  Speaker 1: knows you.
• 26:27
  Speaker 2: That's the other thing.
• 26:27
  Speaker 1: You have to almost talk to your PR person like
• 26:30
  Speaker 1: a therapist.
• 26:31
  Speaker 2: Like they need to know everything about you, don't you think?
• 26:34
  Speaker 2: So that you know how to handle everything.
• 26:37
  Speaker 3: I have clients. I had a client back. This was
• 26:39
  Speaker 3: about five years ago called me. And he's like, Zach,
• 26:42
  Speaker 3: and this is at three in the morning. He goes, Zach,
• 26:44
  Speaker 3: I really don't want to live right now. And I
• 26:46
  Speaker 3: was like, why don't you talk to your wife that's
• 26:48
  Speaker 3: in bed next to you? And he's like, oh, yeah,
• 26:50
  Speaker 3: that's a good idea. I mean, we really do become
• 26:54
  Speaker 3: like family. And that's why, like, at least my clients
• 26:56
  Speaker 3: and me, we hang out, we go out. It's not
• 26:58
  Speaker 3: just business. And the thing is, once you're, you know,
• 27:01
  Speaker 3: you know, somebody inside and out, you trust that person.
• 27:04
  Speaker 3: And it's trust both ways because you don't want a
• 27:06
  Speaker 3: yes person either. You don't want somebody that's going to say, yeah,
• 27:09
  Speaker 3: go talk here. Yeah, go do this. Go endorse that
• 27:12
  Speaker 3: because that's not going to help you. You want somebody
• 27:14
  Speaker 3: that's going to fight you on stuff and be like,
• 27:16
  Speaker 3: you'll be like, hey, should I go make that appearance there?
• 27:18
  Speaker 3: And they're going to be like, that's not really a
• 27:20
  Speaker 3: good look for you. Don't do it. And, you know,
• 27:22
  Speaker 3: a lot of celebrities, especially in the celebrity world, as
• 27:25
  Speaker 3: they get bigger and bigger, they have a lot of
• 27:28
  Speaker 3: yes people around them because those yes people are managers
• 27:31
  Speaker 3: and agents that are working off the 10%. So they
• 27:33
  Speaker 3: don't care. Whereas, you know, a publicist is kind of like, hey,
• 27:36
  Speaker 3: we're getting paid to put you in the right direction.
• 27:39
  Speaker 3: And so I think, you know, not having a lot
• 27:41
  Speaker 3: of yes people is very important to people like you
• 27:44
  Speaker 3: want people that are like your friends that are going
• 27:46
  Speaker 3: to tell you when you're being, you know, when you're
• 27:47
  Speaker 3: being a bitch or not, you know, you want somebody
• 27:49
  Speaker 3: that's going to call you out.
• 27:51
  Speaker 2: Yeah, exactly. All right.
• 27:52
  Speaker 1: So I don't want everybody to think that most of
• 27:54
  Speaker 1: what you do is crisis management.
• 27:56
  Speaker 2: It's only a portion and you don't need to have
• 27:58
  Speaker 2: a crisis to have a PR person.
• 28:00
  Speaker 1: But I do want to cover a little bit more
• 28:02
  Speaker 1: on this scandal.
• 28:03
  Speaker 2: Crisis type of subject. I want to discuss the.
• 28:06
  Speaker 1: Anatomy of a scandal because I think it's really interesting
• 28:10
  Speaker 1: to a lot of people and it's important.
• 28:12
  Speaker 2: And by the way, that's what feeds a lot of
• 28:13
  Speaker 2: media cycles.
• 28:15
  Speaker 3: Right.
• 28:15
  Speaker 2: So, like, let's talk about Will Smith for one second.
• 28:18
  Speaker 3: Yeah.
• 28:19
  Speaker 2: If you could get your hands on that, if you
• 28:21
  Speaker 2: were repping him at that time, what would you have done, thought?
• 28:26
  Speaker 2: Are you like making a phone call immediately after getting
• 28:29
  Speaker 2: everyone at the war table or like going on a
• 28:32
  Speaker 2: press tour? Because he decided to be silent, right? What
• 28:37
  Speaker 2: would you do?
• 28:38
  Speaker 3: Honestly, the first time, like anytime I see any story,
• 28:41
  Speaker 3: just to step back for a second, anytime I see
• 28:43
  Speaker 3: any story out in the news these days, as a publicist,
• 28:46
  Speaker 3: my first thing is like, is it real? Is it fake?
• 28:48
  Speaker 3: I don't even know what reality is anymore. So when
• 28:51
  Speaker 3: I saw the Will Smith thing at the Oscars, I
• 28:52
  Speaker 3: was just like... That's got to be planned. This is
• 28:56
  Speaker 3: probably a sketch that just went wrong or he went
• 29:01
  Speaker 3: over the top or something because there's no way when
• 29:03
  Speaker 3: you have that much money and all this stuff that
• 29:05
  Speaker 3: you're just going out there to smack somebody. And so
• 29:08
  Speaker 3: I still, to this day, think it was a sketch
• 29:10
  Speaker 3: that went wrong. I don't think it was just out
• 29:13
  Speaker 3: of the blue he went on stage and lost his shit. Um,
• 29:16
  Speaker 3: I think, you know, there's a lot of moving parts there,
• 29:20
  Speaker 3: but going to what you just asked, um, Will Smith,
• 29:23
  Speaker 3: I think, you know, he did the right thing. That's
• 29:25
  Speaker 3: what I would have told him to do too. I
• 29:26
  Speaker 3: would have said, stay silent, let this, you know, the
• 29:29
  Speaker 3: heat kind of lower down and then kill him with comedy,
• 29:33
  Speaker 3: which is what he's doing now. And you see what
• 29:35
  Speaker 3: jada's doing now you know she can blast him as
• 29:37
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• 29:58
  Speaker 3: He can do all this, but what he's doing is
• 30:00
  Speaker 3: what he does best. What do we know? Will Smith,
• 30:02
  Speaker 3: Fresh Prince of Bel-Air, comedy, right? People innately like him. Right.
• 30:09
  Speaker 2: I mean, they're going to continue to like him.
• 30:11
  Speaker 3: Don't give them a reason to not like you. So
• 30:13
  Speaker 3: if him speaking out about stuff is going to just,
• 30:16
  Speaker 3: you're not going to please everybody. And he knew that.
• 30:19
  Speaker 3: And his team knew that. So stay silent. And then
• 30:21
  Speaker 3: when the time comes and it lowers down. then speak out.
• 30:25
  Speaker 3: And you saw, as it went forward, more stories came
• 30:27
  Speaker 3: out about Chris Rock and came out all these other
• 30:30
  Speaker 3: stories about, okay, he was bashing Jada before and all
• 30:33
  Speaker 3: this other stuff. And it turned into this whole story
• 30:36
  Speaker 3: where Will doesn't even have to comment. He's got, you know,
• 30:39
  Speaker 3: all these people that are supporting him. Then he comes
• 30:41
  Speaker 3: out with some comedy and you love him again. And
• 30:43
  Speaker 3: now he's got movies and everything again. Right.
• 30:46
  Speaker 1: It almost seems like the only time people are on
• 30:49
  Speaker 1: the path of not liking something in his life is
• 30:52
  Speaker 1: when it's related to Jada. I think that he has
• 30:56
  Speaker 1: caused a lot of issues with being either too open
• 30:59
  Speaker 1: or kind of humiliating him a little bit here and there.
• 31:02
  Speaker 1: And you would think they have a PR person that
• 31:05
  Speaker 1: works with the two of them. Clearly doesn't seem like
• 31:07
  Speaker 1: they do.
• 31:08
  Speaker 3: Or the thing is, Jada's PR person is like, hey,
• 31:11
  Speaker 3: let's just tell the world everything. Because, I mean, I
• 31:13
  Speaker 3: know way too much about Jada right now than I
• 31:15
  Speaker 3: care to know. And why? Because it's in my face. And,
• 31:19
  Speaker 3: you know, whether it's promoting her Red Talks table or
• 31:21
  Speaker 3: whatever else she's doing, I mean, that Oscar thing really,
• 31:25
  Speaker 3: you know, the first time Will went on that show,
• 31:27
  Speaker 3: on her show … you know, their viewership went way up.
• 31:31
  Speaker 3: I'm sure their sponsorship went way up. So, I mean,
• 31:33
  Speaker 3: there was money still to be made on the back
• 31:35
  Speaker 3: end and her talking and talking. I mean, we're talking
• 31:38
  Speaker 3: about it, right? So she's doing something right. And if
• 31:41
  Speaker 3: that's her strategy and that's her PR team strategy, great. Now,
• 31:45
  Speaker 3: is it long lasting? Who knows? Will people be more
• 31:48
  Speaker 3: annoyed at her? And then Will comes in and now
• 31:50
  Speaker 3: all of a sudden Will's the good family comedian guy.
• 31:53
  Speaker 3: Maybe she's just doing it so that she takes the
• 31:55
  Speaker 3: hate and he gets all the like because she knows
• 31:57
  Speaker 3: his projects are going to bring in more money and
• 31:59
  Speaker 3: everything for their household and everything else than she would.
• 32:02
  Speaker 3: Who knows?
• 32:03
  Speaker 2: Very interesting. OK, let's talk about Britney Spears.
• 32:08
  Speaker 1: So I just was on her Instagram yesterday or this morning.
• 32:14
  Speaker 2: Just to see what the hell she's doing.
• 32:16
  Speaker 1: And what I'm always interested in is how she remains
• 32:20
  Speaker 1: so sexual. I mean, why is she flailing around in these,
• 32:25
  Speaker 1: you know, in hardly anything? And now she has her,
• 32:28
  Speaker 1: I think it's her publicist behind her, that guy Cade.
• 32:30
  Speaker 1: um dancing with her and what would you do i
• 32:34
  Speaker 1: mean what what's your suggestion to britney.
• 32:36
  Speaker 3: I mean she should have got a knife uh endorsement
• 32:39
  Speaker 3: before she did the knife thing that would have been
• 32:41
  Speaker 3: great um somebody really missed the mark there um but
• 32:46
  Speaker 3: uh if i was in britney's shoes and i was
• 32:48
  Speaker 3: her pr team honestly stick to the music right now
• 32:51
  Speaker 3: i mean this the book just sold The book went wild.
• 32:54
  Speaker 3: You know, everybody likes it. She's in everybody's good graces now.
• 32:57
  Speaker 3: People understand, you know, obviously she has some mental health issues.
• 33:01
  Speaker 3: There's something there, you know. But I think she should
• 33:04
  Speaker 3: really just go back to the music. I would start,
• 33:06
  Speaker 3: you know, recording more, doing some more stuff like she
• 33:09
  Speaker 3: did with Elton John before and getting people's, you know,
• 33:12
  Speaker 3: viewpoints on the music and away from this craziness that
• 33:16
  Speaker 3: she's kind of, you know, turned herself into.
• 33:19
  Speaker 2: Maybe she's really not capable of that.
• 33:23
  Speaker 3: And that's the thing is maybe, you know, when she
• 33:25
  Speaker 3: was on her medication, when she was, you know, under
• 33:27
  Speaker 3: all that, maybe that was better for her. And maybe
• 33:30
  Speaker 3: that was, you know, more controlling of, you know, her symptoms.
• 33:33
  Speaker 3: I don't you know, I don't know what she has
• 33:35
  Speaker 3: and everything. But obviously, you know, this is like, you know,
• 33:39
  Speaker 3: this could either end two ways. One is she's going
• 33:42
  Speaker 3: to go totally wild and it's going to end in
• 33:43
  Speaker 3: another celebrity death. Or it's going to, you know, she's
• 33:47
  Speaker 3: just doing this to get a lot of attention because
• 33:48
  Speaker 3: now she's like breaking free. And she comes out with
• 33:51
  Speaker 3: a new album and all her fans love it. And
• 33:53
  Speaker 3: she's a wild person. I mean, hey, look, Miley Cyrus
• 33:56
  Speaker 3: went wild for one of her albums and it helped her, right?
• 33:59
  Speaker 2: Absolutely, yeah.
• 34:00
  Speaker 3: And people love her. From a wrecking ball.
• 34:03
  Speaker 2: Yes, right. And people love her.
• 34:05
  Speaker 1: You know, the thing with Britney is if she's mentally
• 34:07
  Speaker 1: unstable so much that she can't do music, there are
• 34:10
  Speaker 1: some other things I think she really could do that's
• 34:12
  Speaker 1: very obvious.
• 34:13
  Speaker 2: Like she could get a deal with.
• 34:16
  Speaker 1: A hair extension company or a bathing suit company, you know,
• 34:20
  Speaker 1: because she's always in a bathing suit. Or like she
• 34:23
  Speaker 1: always has her, you know, her very suitable brown pumps,
• 34:26
  Speaker 1: you know, maybe some shoes.
• 34:28
  Speaker 3: I mean, there's so much. She's a walking, like you,
• 34:31
  Speaker 3: she's a walking brand. And even if she's doing these
• 34:34
  Speaker 3: crazy videos, I mean, they're getting a lot of clicks
• 34:36
  Speaker 3: and views. So, I mean, if she goes into the
• 34:38
  Speaker 3: right social channels and, you know, kind of takes some
• 34:41
  Speaker 3: knives and swings it around, then go buy my knife
• 34:44
  Speaker 3: for the holiday. I mean, lots of money to be made.
• 34:48
  Speaker 2: I love that. I think that would have sold really well.
• 34:51
  Speaker 1: Okay, Brittany, if you're listening, you should contact Zach because
• 34:54
  Speaker 1: he's got.
• 34:54
  Speaker 3: A lot of advice. All three of us, three-way duel.
• 34:58
  Speaker 1: Okay.
• 34:58
  Speaker 2: All right.
• 34:59
  Speaker 3: Kanye. Yeah. Kanye needs to just shut the fuck up. Honestly,
• 35:09
  Speaker 3: you can Google my name as well. I've had some
• 35:11
  Speaker 3: run-ins with Kanye in the past. He's tried to go
• 35:15
  Speaker 3: after some of my clients and his legal team and
• 35:18
  Speaker 3: all that. I've just kind of told them there's better
• 35:21
  Speaker 3: things that he could be doing with his time and
• 35:23
  Speaker 3: money than fighting some wars that he's fighting.
• 35:25
  Speaker 2: Yeah.
• 35:27
  Speaker 3: Honestly, what are.
• 35:28
  Speaker 1: These like publicity stunts he has going with this new wife?
• 35:33
  Speaker 3: I don't know what's reality, what's not. And at the beginning,
• 35:37
  Speaker 3: when he was doing all this stuff with Kardashian and
• 35:39
  Speaker 3: everything before, I was like, OK, this is just Kanye.
• 35:43
  Speaker 3: You know, everything he touches is going to turn to gold, like,
• 35:45
  Speaker 3: you know, his fashion and everything. But then he started
• 35:48
  Speaker 3: going anti-Semitic. He started going like way across the line
• 35:52
  Speaker 3: that you cross. And I'm like, all right, this is
• 35:55
  Speaker 3: actually somebody that has, again, some kind of mental issue
• 35:59
  Speaker 3: going on. And it kind of plays into a lot
• 36:02
  Speaker 3: of celebrities that when you get to a certain point
• 36:06
  Speaker 3: and you make enough money, you think your shit don't stink.
• 36:09
  Speaker 3: And you think you could just do anything you want
• 36:11
  Speaker 3: to do. And you don't know where the line is.
• 36:14
  Speaker 3: You know, Bieber back in the day crossed that line
• 36:16
  Speaker 3: a couple of times. And finally, you know, he found himself.
• 36:19
  Speaker 3: Some people don't find themselves. So I think Kanye, honestly,
• 36:22
  Speaker 3: if I was, again, in his position right now, I'd
• 36:25
  Speaker 3: shut up. I'd go away for a little bit and
• 36:28
  Speaker 3: then start doing some charity stuff, start doing some feel
• 36:31
  Speaker 3: good stuff, start stop talking, stop giving these interviews and
• 36:34
  Speaker 3: making these comments and going on, you know, a Donald
• 36:37
  Speaker 3: Trump Twitter rant. Kind of just put yourself down a
• 36:40
  Speaker 3: little bit and, you know, then come back and do
• 36:43
  Speaker 3: what you do best, which is music. And put yourself
• 36:46
  Speaker 3: out there and talk through your music if you want. But,
• 36:49
  Speaker 3: you know, some people, they don't listen. Not everybody listens
• 36:53
  Speaker 3: and everybody has their own path. And, you know, for
• 36:55
  Speaker 3: all I know, we're the joke. And 10 years from now,
• 36:59
  Speaker 3: he comes out and he's like, ha-ha, see, everything I
• 37:01
  Speaker 3: said was right and you guys were all wrong. Yeah.
• 37:04
  Speaker 2: Yeah, we only will find out after the fact. That's right. Okay,
• 37:08
  Speaker 2: one more. Ariana Grande.
• 37:10
  Speaker 1: We see now that, or from what we're seeing, it
• 37:13
  Speaker 1: looks like she broke up the family of SpongeBob.
• 37:16
  Speaker 3: Right.
• 37:17
  Speaker 2: What's that story? You know, what do you think about that?
• 37:19
  Speaker 2: How would you fix that?
• 37:20
  Speaker 1: Or is it something we should even be fixing? I mean,
• 37:22
  Speaker 1: this is a girl that can do whatever she wants.
• 37:25
  Speaker 3: I mean, I don't care. Do you care?
• 37:26
  Speaker 2: I don't care either.
• 37:27
  Speaker 3: No, at the end of the day, I mean, she
• 37:29
  Speaker 3: can marry, date whoever she wants. I think, you know,
• 37:31
  Speaker 3: her history shows she goes from, you know, she goes
• 37:34
  Speaker 3: in and out of relationships very quick.
• 37:35
  Speaker 4: Yeah.
• 37:37
  Speaker 3: She's a, you know, she's an artist, so she's a creative.
• 37:40
  Speaker 3: And yeah, I mean, did she break up? It takes
• 37:43
  Speaker 3: two to tango, no matter what.
• 37:45
  Speaker 2: Totally.
• 37:46
  Speaker 1: Oh, no, I'm not just blaming her. Clearly, you know,
• 37:48
  Speaker 1: it would take two to tango. But the only reason
• 37:51
  Speaker 1: I ask is she has a really young audience.
• 37:55
  Speaker 2: And so she, you know, makes a.
• 37:56
  Speaker 1: Statement to them of how relationships should be or how
• 38:00
  Speaker 1: her actions should be. Do you even think she needs
• 38:02
  Speaker 1: a crisis PR person or she doesn't even see it
• 38:04
  Speaker 1: that way?
• 38:04
  Speaker 2: She's just like, I'm living my life. I don't really
• 38:06
  Speaker 2: give a shit.
• 38:06
  Speaker 3: She probably doesn't even see it as a crisis. I
• 38:09
  Speaker 3: think she just sees it as living her life. I
• 38:11
  Speaker 3: think the media is looking for headlines and clickbait and
• 38:14
  Speaker 3: they'll do whatever they can to kind of like throw it.
• 38:17
  Speaker 3: You see this with a lot of, you know, gossipy websites.
• 38:20
  Speaker 3: They'll throw like four or five headlines out there and
• 38:23
  Speaker 3: try to get a rise out of somebody. And it's
• 38:26
  Speaker 3: like anything. If I put out a story right now
• 38:28
  Speaker 3: and said Rachel said this bad thing, you have two things.
• 38:32
  Speaker 3: You could either ignore it, it goes away, or you
• 38:34
  Speaker 3: could respond to it, and now you're turning it into
• 38:36
  Speaker 3: a story. So a lot of these media outlets are
• 38:39
  Speaker 3: just baiting these celebrities like her. to say something and
• 38:43
  Speaker 3: do something. So that way they can further feed their
• 38:45
  Speaker 3: audience and their story. I think she's just living her
• 38:48
  Speaker 3: life though. I, at this point, you know, just stay
• 38:52
  Speaker 3: out of the public eye, don't make comments, do what
• 38:54
  Speaker 3: you're doing. And you know, people will concentrate on your
• 38:57
  Speaker 3: next project. But again, she might be trying to break
• 38:59
  Speaker 3: away from her young audience. You know, she might be
• 39:01
  Speaker 3: trying to do a model Cyrus and being like, I
• 39:03
  Speaker 3: don't want to be a Disney cookie cutter anymore. I
• 39:06
  Speaker 3: want to be, you know, I, I go through relationships.
• 39:09
  Speaker 3: I cheat. I, do this that like who knows you
• 39:12
  Speaker 3: know so maybe it's part of them too.
• 39:14
  Speaker 2: Yeah i agree i i understand.
• 39:16
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• 39:21
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• 39:24
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• 39:29
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• 39:31
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• 39:37
  Speaker 1: You know, incidentally, I'm curious about your opinion. We're talking
• 39:41
  Speaker 1: about celebrities right now, real people that have done real
• 39:43
  Speaker 1: things to get real mentions.
• 39:46
  Speaker 2: Why is America... And the world, obsessed with reality stars.
• 39:52
  Speaker 1: In your opinion, why do you think they're more obsessed
• 39:56
  Speaker 1: with reality and Bravo TV stars in particular, more so
• 40:00
  Speaker 1: than even real celebrities that have worked their whole life.
• 40:03
  Speaker 2: For their career?
• 40:05
  Speaker 3: Well, first thing, there's no such thing as reality. I'll
• 40:07
  Speaker 3: break the barrier down for your audience. Everything is scripted
• 40:11
  Speaker 3: to a point. Everything is planned. Every position that somebody
• 40:14
  Speaker 3: is in has, you know, is planned out. Nothing is
• 40:17
  Speaker 3: just off the cuff. I mean, some reactions might be
• 40:19
  Speaker 3: if in a certain situation, but a lot of it
• 40:22
  Speaker 3: is fake. So don't believe everything you see. It's a show.
• 40:24
  Speaker 3: It's there to entertain you. That's why it's on TV. Um,
• 40:28
  Speaker 3: why are people obsessed with it? I think it's just
• 40:30
  Speaker 3: an escape from our own reality. Um, you know, you
• 40:34
  Speaker 3: could be bored at home and your husband's not paying
• 40:36
  Speaker 3: attention to you, or you're having a tough time through
• 40:39
  Speaker 3: work and you want to see other people, whether it's
• 40:42
  Speaker 3: other people fail, other people succeed, other people's issues. Because
• 40:46
  Speaker 3: if you can see that happening to somebody else, that's
• 40:49
  Speaker 3: quote unquote, a reality star, then you're like, oh, Maybe
• 40:53
  Speaker 3: I'm pretty good in my situation. Or it's something also
• 40:56
  Speaker 3: to just talk about with your friends. Maybe you've run
• 40:58
  Speaker 3: out of things to talk about and it's like the gossip,
• 41:01
  Speaker 3: you know, why has The Bachelor been on air for
• 41:03
  Speaker 3: all these years? It's because people are living, you know,
• 41:07
  Speaker 3: this false narrative of what love is. Meanwhile, imagine you
• 41:11
  Speaker 3: were in the dating world and you were kissing, you know,
• 41:14
  Speaker 3: 10 different guys in the same night. What would people
• 41:17
  Speaker 3: be saying about you, right? That's not quality, right?
• 41:21
  Speaker 2: Yeah, no, that's absolutely right.
• 41:24
  Speaker 3: Okay.
• 41:24
  Speaker 2: Who is your dream client?
• 41:27
  Speaker 3: Dream client. Well, these days I love working with entrepreneurs.
• 41:31
  Speaker 3: We work with a lot of companies that have come
• 41:33
  Speaker 3: off of Shark Tank and other shows. I love working
• 41:37
  Speaker 3: with people that have a passion for what they're doing.
• 41:40
  Speaker 2: That's actually what I was going to ask you.
• 41:42
  Speaker 1: Do you prefer, because I think it's It really is
• 41:45
  Speaker 1: commendable to find someone that has potential and say, I
• 41:50
  Speaker 1: can make you into something.
• 41:51
  Speaker 2: I can work with what you have. You already are something,
• 41:54
  Speaker 2: but I want everyone to know about it. I can
• 41:56
  Speaker 2: do that.
• 41:57
  Speaker 1: As opposed to someone like George Clooney, who it's like
• 42:00
  Speaker 1: if he was your client, okay, so he can get
• 42:02
  Speaker 1: himself in anything to get him in Vanity Fair and
• 42:04
  Speaker 1: an exclusive cover of Vanity Fair.
• 42:06
  Speaker 2: Big deal, right?
• 42:08
  Speaker 3: And it goes back to what you said before. Once
• 42:10
  Speaker 3: they're big enough, they have the media coming to you.
• 42:13
  Speaker 3: And at that point, it's more maintenance and making sure
• 42:15
  Speaker 3: everything is still moving along. But yeah, my passion is
• 42:18
  Speaker 3: taking somebody like I took a client before who, you know,
• 42:21
  Speaker 3: he's a U.S. war veteran. He literally got blown up
• 42:24
  Speaker 3: in Afghanistan. And he came back, he started a company,
• 42:27
  Speaker 3: and we took him from making a million dollars to
• 42:29
  Speaker 3: $ 100 million through PR, media, you know, partnerships and all this.
• 42:34
  Speaker 3: So being able to look back after three years and
• 42:36
  Speaker 3: being like, hey, we just changed this person's life. This
• 42:38
  Speaker 3: person just grew. And watching that happen is, you know,
• 42:42
  Speaker 3: that's where my fire, that's where my passion, and those
• 42:45
  Speaker 3: are the people I like working with. So, yeah, if
• 42:47
  Speaker 3: somebody is very passionate about what they're doing, I don't
• 42:49
  Speaker 3: care if they're rich or not or, you know, famous, anything.
• 42:52
  Speaker 3: I mean, I've worked with the top dogs and the
• 42:54
  Speaker 3: low dogs. At this point, it's the people that have
• 42:58
  Speaker 3: a path forward and are open to ideas. I don't
• 43:02
  Speaker 3: want to work with somebody, and I've fired people as well,
• 43:05
  Speaker 3: like clients of mine that are like, this is how
• 43:07
  Speaker 3: it's going to be. I'm going to get these shows.
• 43:09
  Speaker 3: That's it. I don't want to do anything else. It's like, well,
• 43:11
  Speaker 3: then the studio will give you their publicist that'll do
• 43:13
  Speaker 3: one or two emails for you. You don't need a day-to-day.
• 43:17
  Speaker 2: Right, right, exactly. Okay, so we were talking before that it's.
• 43:21
  Speaker 1: Not just all about crisis management. You said you like
• 43:23
  Speaker 1: to work with entrepreneurs. I want to get some tips
• 43:26
  Speaker 1: from you for how people that are starting to build
• 43:30
  Speaker 1: their brand, that have a brand, that want to do
• 43:32
  Speaker 1: something more, maybe are on a budget, can't afford someone
• 43:35
  Speaker 1: like you. What can you suggest for them to get
• 43:39
  Speaker 1: started and to really get out there?
• 43:40
  Speaker 3: Well, everybody can do PR. Like you said, you can
• 43:43
  Speaker 3: do it yourself. So I always tell people, like the
• 43:45
  Speaker 3: first thing I always ask any of my clients is,
• 43:47
  Speaker 3: you know, the five finger rule is find five things
• 43:50
  Speaker 3: that relate to you that have nothing to do with
• 43:52
  Speaker 3: what you are doing. So you like yoga, you like charity,
• 43:56
  Speaker 3: you know, you like, I don't know, whatever else. Pick
• 44:00
  Speaker 3: out five things. And for each of those five things,
• 44:02
  Speaker 3: go on Google. Find the top 10 outlets for each
• 44:05
  Speaker 3: one of those five things. So the top 10 yoga
• 44:07
  Speaker 3: magazines or media outlets, the top 10 charity things that
• 44:11
  Speaker 3: relate to whatever charity. Find that list. Now you have
• 44:14
  Speaker 3: 50 things, 50 outlets. For each one of those, find
• 44:18
  Speaker 3: 10 different reporters at each outlet. Get their email. Go
• 44:22
  Speaker 3: on a creeping spree. Go find their Instagram, their Facebook, LinkedIn,
• 44:25
  Speaker 3: whatever it is. Make a whole Excel sheet of all
• 44:28
  Speaker 3: these different things. And yoga, this magazine, all these editors
• 44:32
  Speaker 3: or writers. And what you do is you then form
• 44:35
  Speaker 3: your pitch. Hey, I'm so-and-so. This is what I'm about.
• 44:38
  Speaker 3: This is what I'm doing. This is how this ties
• 44:40
  Speaker 3: into that. And send out those emails. Blast it. Come
• 44:43
  Speaker 3: up with a fake email. Say your name is Mike
• 44:47
  Speaker 3: at Rachel.com, whatever, right? I'm the publicist for Rachel. Meanwhile,
• 44:51
  Speaker 3: it's just you. Blast it out. Play your own publicist.
• 44:55
  Speaker 3: And hopefully, out of those 50 people that you're calling,
• 44:58
  Speaker 3: 50 outlets times the 10 on each, Hopefully one or
• 45:02
  Speaker 3: two get back to you. Once you get the one
• 45:03
  Speaker 3: or two, do the interviews, do the feature, then use
• 45:06
  Speaker 3: that link to go back to all of them again
• 45:08
  Speaker 3: and say, hey, we just did this. We'd love to
• 45:09
  Speaker 3: talk more in depth. And you kind of build your
• 45:12
  Speaker 3: own brand further and further up. So, I mean, you
• 45:15
  Speaker 3: could do that on your own or, you know, you
• 45:17
  Speaker 3: come to a company like us if you can budget it.
• 45:19
  Speaker 3: And we plan it out three months, four months, five months,
• 45:21
  Speaker 3: a year, whatever it is, and get you the media
• 45:24
  Speaker 3: because we have those. It's pretty much you're paying us
• 45:26
  Speaker 3: for the strategy and the contacts our time. And we'll
• 45:30
  Speaker 3: do it for you. Or luckily, a little plug here
• 45:34
  Speaker 3: is the show How Fake Some Media Can Be is
• 45:39
  Speaker 3: we just launched a platform about a year ago where
• 45:43
  Speaker 3: we have about 500 different media outlets where, and this
• 45:46
  Speaker 3: is all real news, that you can come and from
• 45:49
  Speaker 3: any budget from $ 1, 000 to $ 50, 000 to $ 75, 000, you can
• 45:50
  Speaker 3: have a story written about you on any of these
• 45:52
  Speaker 3: media outlets online. for a pay to pay kind of thing.
• 46:01
  Speaker 3: So you want to be on Rolling Stone and Rolling
• 46:03
  Speaker 3: Stone saying that you are the best singer, Rachel. All right.
• 46:06
  Speaker 3: For three, $ 4, 000, we can get that done. And so
• 46:10
  Speaker 3: look for things like that, where you can just be like, okay,
• 46:13
  Speaker 3: maybe I don't need a whole strategy. I just want
• 46:15
  Speaker 3: a whole one article that talks about how I'm amazing. Great.
• 46:19
  Speaker 3: Let's do it. Let's do one.
• 46:20
  Speaker 2: I've always wondered about that.
• 46:22
  Speaker 1: Are those in a section that says advertisement or paid advertising?
• 46:26
  Speaker 2: So no one knows.
• 46:28
  Speaker 3: No one knows. So that's the thing. It's like, you
• 46:29
  Speaker 3: got to be careful too. A lot of people that
• 46:31
  Speaker 3: get featured, look, if it says contributor, look, if it
• 46:34
  Speaker 3: says ad, look, if it says sponsored, if it says
• 46:37
  Speaker 3: that pretty much, it's like buying a, you know, an
• 46:40
  Speaker 3: advertising page somewhere. But yeah, A lot of writers, and
• 46:44
  Speaker 3: this is off the record here, well, on the record
• 46:46
  Speaker 3: with you, but a lot of writers during COVID, you know,
• 46:50
  Speaker 3: got cut. A lot of writers, you know, aren't getting paid.
• 46:53
  Speaker 3: AI has come in and replaced a lot of writers.
• 46:57
  Speaker 3: So for the right cost and the right price, people
• 47:00
  Speaker 3: will push your story ahead of others. And that's not
• 47:03
  Speaker 3: to say that they're doing something wrong, but you just
• 47:05
  Speaker 3: figure like, you know, somebody at Vanity Fair is getting,
• 47:08
  Speaker 3: you know, tens of thousands of pitches a day. Now,
• 47:12
  Speaker 3: if I throw a little bit of money that way,
• 47:14
  Speaker 3: or maybe I give them another story of another client
• 47:16
  Speaker 3: of mine and be like, hey, I'll give you a
• 47:17
  Speaker 3: story with George Clooney. If you throw three of my
• 47:20
  Speaker 3: other clients in, they'll say, okay. And you kind of
• 47:24
  Speaker 3: leverage and you work that way. But there's always a way.
• 47:27
  Speaker 3: If you have money, you can get anything done. That's
• 47:28
  Speaker 3: why it's always funny seeing, you know, if you got
• 47:31
  Speaker 3: lots of money, you can get the media to say
• 47:33
  Speaker 3: whatever you want. That's why you don't always believe the media.
• 47:36
  Speaker 3: Don't believe reality TV. Don't believe the media.
• 47:38
  Speaker 2: Always.
• 47:39
  Speaker 1: Well, that's a very good point that you said, because
• 47:41
  Speaker 1: I think people really think that if a journalist writes
• 47:43
  Speaker 1: that it's fact, they don't know how to decipher what,
• 47:46
  Speaker 1: you know, opinion from fact and also things that are
• 47:48
  Speaker 1: being paid. To go back really quickly to what you
• 47:51
  Speaker 1: were saying before about how people can pretend to be
• 47:54
  Speaker 1: their PR person for themselves.
• 47:57
  Speaker 2: I mean, we now know from some documentaries and things
• 47:59
  Speaker 2: about even Donald Trump. that he used to do that.
• 48:01
  Speaker 1: He would impersonate other people as his own publicist.
• 48:06
  Speaker 2: And clearly, like him or hate him.
• 48:08
  Speaker 1: We see that it did work for him because he
• 48:10
  Speaker 1: became the president of the United States after.
• 48:13
  Speaker 2: All that happened. So I think that that was very
• 48:15
  Speaker 2: interesting and it does work for some people.
• 48:17
  Speaker 3: But I think as we go forward, you know, as
• 48:19
  Speaker 3: much as, you know, we can, you know, the media,
• 48:21
  Speaker 3: sometimes you can't say if it's, you know, opinion or fact.
• 48:25
  Speaker 3: But at the end of the day, I think where
• 48:26
  Speaker 3: the reality sets in and what a lot of people
• 48:28
  Speaker 3: need to realize is that You need the media. The
• 48:32
  Speaker 3: media doesn't need you. You need them to get the
• 48:36
  Speaker 3: word out to spread whatever message or branding about yourself.
• 48:40
  Speaker 3: So it doesn't matter if what they're writing is fake
• 48:43
  Speaker 3: or opinion or paid for or whatever. At the end
• 48:46
  Speaker 3: of the day, you need them. They're a channel. You
• 48:49
  Speaker 3: need Instagram to brand. You need other social things to brand.
• 48:53
  Speaker 3: You need the media. And it's when people start getting
• 48:55
  Speaker 3: on their high horse where they're like, I don't need
• 48:58
  Speaker 3: the media. Well, how are you going to promote that film?
• 49:01
  Speaker 3: How are you going to promote that music? How are
• 49:02
  Speaker 3: you going to get the word out to people? If
• 49:04
  Speaker 3: you don't have the social channels, you don't have the media,
• 49:07
  Speaker 3: nobody know about you, right?
• 49:09
  Speaker 2: Right, exactly. You talked about how you have the ability
• 49:13
  Speaker 2: to sort of create something out of nothing.
• 49:16
  Speaker 1: I want to talk about Chesney Magote because I think it's...
• 49:20
  Speaker 1: an example of that.
• 49:21
  Speaker 2: Right.
• 49:22
  Speaker 1: But also, before you get into that, you know, I
• 49:24
  Speaker 1: think I've seen on Netflix or something shows where they
• 49:26
  Speaker 1: take three people and they decide to.
• 49:28
  Speaker 2: Make them famous. Do you know what I'm talking about?
• 49:31
  Speaker 1: And they just see if it's possible to pick someone
• 49:34
  Speaker 1: with a look, a personality, and if you give them
• 49:37
  Speaker 1: all the tools, if they can become famous.
• 49:40
  Speaker 2: So tell people what Chesney.
• 49:42
  Speaker 1: Magoda is, how you came up with that, how that
• 49:45
  Speaker 1: became so popular.
• 49:46
  Speaker 2: Thanks.
• 49:47
  Speaker 3: That was, and a lot of my friends in Nashville
• 49:50
  Speaker 3: that are actually real musicians and clients, they hate this
• 49:53
  Speaker 3: because they're like, dude, we've been working for 10 plus
• 49:56
  Speaker 3: years and you were able to do this in a second.
• 49:58
  Speaker 3: So Chesney Magote, for people that don't know, is I
• 50:01
  Speaker 3: can't sing. I am tone deaf. I am terrible. Happy
• 50:04
  Speaker 3: birthday is as far as I go. I was in
• 50:07
  Speaker 3: the studio with a client of mine and I was
• 50:09
  Speaker 3: just making a joke saying, I wish I could sing
• 50:11
  Speaker 3: because if I could sing, I'd make myself famous. And
• 50:15
  Speaker 3: the producer said, dude, I can make you sound good.
• 50:17
  Speaker 3: I was like, no way. So he's like, yeah, let
• 50:20
  Speaker 3: me prove it to you. So we recorded a song,
• 50:23
  Speaker 3: terrible vocals, by the way, but a lot of auto
• 50:26
  Speaker 3: tune and all this. And we came up with this
• 50:27
  Speaker 3: song and I said, you know what? I'm going to
• 50:29
  Speaker 3: prove to people that without any talent, I am worse
• 50:32
  Speaker 3: than any singer out there. I can make myself famous
• 50:36
  Speaker 3: within three weeks. I can get on the top of
• 50:38
  Speaker 3: the charts around the world within three weeks. And so
• 50:42
  Speaker 3: what I did is I was like– but I don't
• 50:43
  Speaker 3: want people to know it's me because if they know
• 50:45
  Speaker 3: it's me, they're going to know it's PR and it's
• 50:47
  Speaker 3: a PR stunt, everything like that. So I had a
• 50:49
  Speaker 3: client of mine that does costumes and stuff. They created
• 50:52
  Speaker 3: this big, giant goat mask for me, kind of like
• 50:54
  Speaker 3: a masked singer. And– I went on, I was like, okay,
• 50:59
  Speaker 3: I'm a goat. What's the first thing to connect with people?
• 51:02
  Speaker 3: It's charity. So I was like, you know what? I
• 51:04
  Speaker 3: have good relationships with PETA. We're going to save the goats.
• 51:07
  Speaker 3: Doing goat yoga is actually bad for goats, believe it
• 51:09
  Speaker 3: or not. That's a real fact. It hurts the goats.
• 51:12
  Speaker 3: They actually kill the goats after they're not cute anymore
• 51:15
  Speaker 3: and they can't do it. It's really bad.
• 51:18
  Speaker 2: Yeah.
• 51:18
  Speaker 3: So I was like, you know what? That's a good
• 51:20
  Speaker 3: cause that people don't know about. But a lot of
• 51:22
  Speaker 3: celebs do goat yoga. So I was like, you know what?
• 51:25
  Speaker 3: I'm going to, you know, threaten a lawsuit against all
• 51:28
  Speaker 3: the celebrities that have done goat yoga before. So I
• 51:31
  Speaker 3: did Khloe Kardashian, Maren Morris, who was it? Kevin Hart,
• 51:37
  Speaker 3: other people. And all of a sudden, that was the
• 51:40
  Speaker 3: headline making news. Chesney Magote sues Khloe Kardashian for doing
• 51:45
  Speaker 3: goat yoga. Wow. And it was only for $ 5, 000. And
• 51:50
  Speaker 3: it was like, okay, but there's your clickbait title that
• 51:54
  Speaker 3: every news outlet wants to talk about because it's not
• 51:57
  Speaker 3: something you read every day. Somebody's suing somebody for goat yoga.
• 52:01
  Speaker 2: And then they're like, who's Chesney Mago? And then they
• 52:04
  Speaker 2: see that you have a song.
• 52:05
  Speaker 3: Well, the song wasn't out yet. The thing was, I
• 52:08
  Speaker 3: was just building the credibility of who Chesney was, that
• 52:10
  Speaker 3: he's a real person. And so then, you know, Chloe's
• 52:14
  Speaker 3: posting it on her Instagram. All these people are talking.
• 52:17
  Speaker 3: And Chesney's Instagram page is going up by the tens
• 52:20
  Speaker 3: of thousands. All this stuff is going. Then I dropped
• 52:23
  Speaker 3: the song. And after I dropped the song, I said,
• 52:25
  Speaker 3: all the profits are going back to, you know, helping,
• 52:28
  Speaker 3: you know, the goats, which they did.
• 52:29
  Speaker 4: And.
• 52:31
  Speaker 3: We put the song out and the song started charting.
• 52:34
  Speaker 3: I think it was number six in the U.S. on
• 52:35
  Speaker 3: the country charts, number one in Canada. Who wrote the song?
• 52:40
  Speaker 2: How did you even get a song that was good?
• 52:42
  Speaker 3: The producer, he had a song that he wrote and
• 52:45
  Speaker 3: everything with two other people. And the song came out.
• 52:48
  Speaker 3: And then I finally took off the mask, you know,
• 52:50
  Speaker 3: a couple of weeks later after the song died down,
• 52:53
  Speaker 3: because like any news story, any scandal or anything, it'll
• 52:56
  Speaker 3: eventually die down. And so after the two week mark,
• 52:59
  Speaker 3: I took the mask off. I was doing a performance
• 53:01
  Speaker 3: at Soho House and I was going crazy. on TV
• 53:04
  Speaker 3: with this goat mask on like lip syncing again, you know,
• 53:07
  Speaker 3: to attract. So all these news channels are putting me
• 53:10
  Speaker 3: on interviewing me. Like I'm, you know, some singer guy.
• 53:13
  Speaker 3: And finally I took the mask off and I'm like, Hey,
• 53:16
  Speaker 3: If I can do it, so can you. Follow your
• 53:19
  Speaker 3: dreams kind of thing. And all of a sudden, the
• 53:21
  Speaker 3: song started charting again because it got picked up everywhere
• 53:25
  Speaker 3: in the media that this was all just kind of
• 53:26
  Speaker 3: a stunt. But it goes back to if you have
• 53:31
  Speaker 3: the right story. Now, I'm not telling everyone to go
• 53:33
  Speaker 3: sue people and everybody to be crazy and wild. But
• 53:37
  Speaker 3: think about the idea. When you're reading the news, when
• 53:39
  Speaker 3: you're going through your Instagram account, What are you stopping
• 53:42
  Speaker 3: on and reading? If it's something that's just boring and
• 53:45
  Speaker 3: normal and traditional, you're not going to read it. But
• 53:48
  Speaker 3: if it's something that's out there and exciting and all that, hey,
• 53:52
  Speaker 3: I'm going to stop and I'm going to read that.
• 53:54
  Speaker 3: I'm going to share it with my friends. It's so
• 53:55
  Speaker 3: dumb that I'm going to share it. And that's how
• 53:57
  Speaker 3: you get people talking. So it's the PR comes in
• 54:00
  Speaker 3: where you're telling the story about something in an exciting
• 54:03
  Speaker 3: way for people to pay attention.
• 54:05
  Speaker 1: Right. I love about you that you think outside the
• 54:09
  Speaker 1: box and you have this no bullshit approach to what
• 54:12
  Speaker 1: PR is and how to do it and how to
• 54:15
  Speaker 1: get it.
• 54:16
  Speaker 2: Tell people about your books. I think you've written two books, right,
• 54:19
  Speaker 2: about this topic.
• 54:20
  Speaker 3: Yeah, I got one here. See, shameless plug. Always be ready.
• 54:25
  Speaker 3: Always be branding. Yeah, I wrote a book, just a
• 54:29
  Speaker 3: quick 43 or so pages. The second edition, I think,
• 54:33
  Speaker 3: 70 pages. So you can read it while you're on
• 54:35
  Speaker 3: the toilet, quick and easy. And it's just how to
• 54:38
  Speaker 3: get yourself out there, how to think outside the box,
• 54:41
  Speaker 3: what to do to tell your story. all the different
• 54:45
  Speaker 3: aspects of what goes into PR. And I figured people
• 54:49
  Speaker 3: won't just believe me. So I picked the brain of
• 54:51
  Speaker 3: Mark Cuban, Jordan Belfort and David Meltzer, all people that
• 54:54
  Speaker 3: have started and done, you know, different things in their
• 54:57
  Speaker 3: worlds and brought their advice in with my advice. And
• 55:01
  Speaker 3: we put it out into a book and won some awards,
• 55:04
  Speaker 3: sold a bunch of copies. It's been wonderful. But again,
• 55:07
  Speaker 3: when you have a publicist doing your PR, I mean,
• 55:11
  Speaker 3: anything's possible. Right.
• 55:12
  Speaker 2: That's right.
• 55:14
  Speaker 1: Is it a misconception that all press is good press,
• 55:18
  Speaker 1: even negative?
• 55:20
  Speaker 3: Depends. I think you can always turn a negative into
• 55:25
  Speaker 3: a positive. It might not be right away. It might
• 55:28
  Speaker 3: be over time. Scandals will always come. The bigger you get,
• 55:33
  Speaker 3: people will always try to bring you down. That's just life.
• 55:36
  Speaker 3: For some reason, that's just how people are. But as
• 55:40
  Speaker 3: long as you're not like doing something illegal and you're
• 55:43
  Speaker 3: not crossing, I think, like anti-Semitic lines like Kanye or
• 55:47
  Speaker 3: somebody like that, I think, you know, let the haters hate.
• 55:51
  Speaker 3: They're going to be passionate. The people that hate you,
• 55:53
  Speaker 3: they're following your every move. They're the ones that are
• 55:57
  Speaker 3: giving you attention. They're the ones that are, you know,
• 55:59
  Speaker 3: giving you numbers and clicks and all that. So, I mean,
• 56:02
  Speaker 3: it's not bad. But I think it's just how you
• 56:05
  Speaker 3: word it and when you comment and when you don't
• 56:07
  Speaker 3: comment and how you kind of use that to your advantage.
• 56:09
  Speaker 3: So if you were in an abusive relationship and that
• 56:13
  Speaker 3: came out, OK, right then and there, maybe you don't
• 56:16
  Speaker 3: want to comment on it. But maybe a year later,
• 56:18
  Speaker 3: two years later, you're going to speak to other women
• 56:20
  Speaker 3: or other people and you're using it as part of
• 56:22
  Speaker 3: a cause or something. And it's helping, you know, push
• 56:25
  Speaker 3: you forward with your life and, you know, where you
• 56:27
  Speaker 3: see yourself going. There could be positives with whatever comes out.
• 56:31
  Speaker 2: Right.
• 56:32
  Speaker 3: Okay.
• 56:33
  Speaker 1: So everybody who's listening, I think it's really important. I
• 56:35
  Speaker 1: think it's very obvious that you don't have to be
• 56:37
  Speaker 1: a celebrity. You don't have to have a huge brand
• 56:40
  Speaker 1: already in place. Anyone can benefit from having a PR
• 56:44
  Speaker 1: person to help you get your story out, to help
• 56:47
  Speaker 1: you steer your story. And even if you just try
• 56:50
  Speaker 1: it for a little bit, it probably will get you
• 56:53
  Speaker 1: in the right motion. And then you could potentially do
• 56:55
  Speaker 1: it on your own by reading your book. Where can
• 56:58
  Speaker 1: people find you if they want to contact you?
• 57:01
  Speaker 3: Just Instagram or Google. I mean, just anywhere, Zach Tepperman, anywhere. Just,
• 57:05
  Speaker 3: you know, if you want to find somebody, you can
• 57:07
  Speaker 3: find them. So if you want to find me. Look
• 57:09
  Speaker 3: up my name and you'll find me.
• 57:11
  Speaker 2: Perfect. Thank you so much for joining us today. I
• 57:13
  Speaker 2: think this has been really insightful for a lot of people.
• 57:16
  Speaker 1: I know it's been for me. I'm going to talk
• 57:18
  Speaker 1: to you after this because I think I want to
• 57:21
  Speaker 1: try you out for a month. So everybody, let's see
• 57:24
  Speaker 1: how much more you hear of me in the next.
• 57:26
  Speaker 2: Couple of months because of Zach's help. We'll see what happens.
• 57:29
  Speaker 3: No more scandals. No scandals.
• 57:31
  Speaker 2: No scandals. Only positive stuff. All right, Zach. Thank you
• 57:34
  Speaker 2: so much.
• 57:35
  Speaker 3: Thank you.
• 57:47
  Speaker 1: Thank you so much for listening to Misunderstood. I'm your host,
• 57:50
  Speaker 1: Rachel Yucatel. Please be sure to subscribe to the show
• 57:53
  Speaker 1: and give us a five-star rating and review. You can
• 57:55
  Speaker 1: support the show by joining our Patreon at patreon.com slash
• 58:00
  Speaker 1: misunderstood with Rachel Yucatel. Do you have ideas for the
• 58:02
  Speaker 1: show or want to reach out? Email us at infomisunderstoodpodcast
• 58:07
  Speaker 1: at gmail.com. That's spelled M-I-S-S understood. Thank you so much,
• 58:12
  Speaker 1: and I'll see you next time.
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