Hooters Rebrands for a New Era | Wilmington News

Wilmington News Today | 2 Min News | The Daily News Now! · Jul 9, 2026 · 1m

Hooters is boldly reinventing itself, shuttering locations in key states and ditching the bikini nights and revealing uniforms to appeal to a broader, more family-friendly audience. Facing declining beer sales and rising demand for to-go food and sports bar vibes, the chain is eyeing expansion in Florida and even eyeing a movie — signaling a major pivot. While critics question if they’ve lost their edge, Hooters is betting big on a fresh image, echoing other brands like Cracker Barrel who’ve faced backlash for rebranding. Will this gamble pay off in a crowded market? Only time will tell…