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Why Patagonia Is Betting on Food, Not Just Jackets with Paul Lightfoot
In this episode of Journey to Regeneration, Christopher Marquis speaks with Paul Lightfoot, General Manager of Patagonia Provisions and former founder of BrightFarms, about how food can move beyond sustainability to become a cornerstone of a regenerative economy. Lightfoot explains why Patagonia expanded into food as an expression of its core mission, arguing that while apparel can minimize harm, agriculture—done differently—can actively restore soil, ecosystems, and human health. The conversation explores perennial grains like Kernza, the logic behind the Regenerative Organic Certification…
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