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Exhaust #271: What Happened to KTM?
Since the second quarter of 2024, the industry has been filled with rumors of Pierer Mobility, the parent company of the KTM, Husqvarna, and GasGas brands, running into slowing sales, an overstock of product and ultimately major financial troubles. The strong boost in powersports, bicycle, and overall outdoor recreation sales seen after the pandemic have slowed, and aggressive sales targets have suddenly become difficult to meet. While none of those dealings behind the scenes had yet impacted what the consumer sees with products—the brands continue to innovate with quite a few new machines…
The skinny
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