The New Armada AR ONE Ski Boot: What Is It & Who's It For?

GEAR:30 · Jan 3, 2025 · 54m

For the first time in company history, Armada is releasing a ski boot: the AR ONE. It’s a project that’s been in development for five years, and this release comes with a number of questions, like: why do a boot? And why now? What sort of boot is the AR ONE, how is it different from what’s out there, and … who's it for? We discuss all of these questions and more with Matt Rihm, Armada’s VP of Product, and Bransford Briggs, Ski Boot Product Manager.

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