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Nobody Wants to Talk About Your Problem. That’s the Answer. | Garrick Van Buren
“We’re gonna have to do that anyway, and that’s the hard part. So let’s do it first.” — Garrick Van Buren
Your team spent six months building something nobody asked for. Now the hard part (finding people who’ll pay for it) is still waiting for you. It’s just more expensive.
On this episode of The Human Connection Podcast, Karl Pontau sits down with Garrick Van Buren: four-time SaaS founder, former corporate venture studio strategist, and the customer researcher whose work shows up in several marketing and product books, including Noah Kagan’s Million Dollar Weekend. Garrick makes the case for…
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