What is Google YMYL?

Omni Presents - Search, AI, and Web Deep-Dives · Dec 2, 2025 · 11m

Tune in as our virtual hosts, Chris and Cheryl, discuss our November 2025 Rhode Island SEO News blog post on Google's YMYL (Your Money or Your Life) algorithm that applies stricter evaluation standards to websites offering advice or services that could harm people financially, physically, or mentally. Affected industries include healthcare, financial services, home/auto safety, high-stakes e-commerce, and government agencies. These businesses must demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) to rank well. Success requires qualified authors, verified credentials, a…