Latest / The Copywriting Podcast
The Ultimate Copywriting Masterclass | With Bond Halbert
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With 47 years in the game, Bond shares all his best kept secrets he absorbed growing up in the Halbert household; from writing ads at the kitchen table to learning the psychology behind persuasion, and understanding how world-class copy is actually created.
If you’re a copywriter, marketer, or student of persuasion, this is a masterclass you’ll return to for years.
Go check out Bond Halbert!:https://bondhalbert.com/
00:00 - Growing Up Halbert
02:15 - Learning Copy as a Kid
06:30 - How World-Class Copywriting Actually Happens
10:45…
The skinny
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