Latest / Morning Joe with Gibrón / Making The Most of QR Code Technology

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Making The Most of QR Code Technology · Morning Joe with Gibrón

• 0:01
  Speaker 1: Hey, what's going on? This is your host Jiicaso Morning
• 0:07
  Joe with Lebraun and you may hear a plane just
• 0:11
  flew overhead and kind of reminded of some of the
• 0:16
  topics I'd like to cover here in my podcast. We're
• 0:19
  talking about making the most of QR code technology. There's
• 0:25
  actually a blog that I wrote on this topic back
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  in twenty eleven, so that's over ten years ago. I
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  guess I mentioned an airplane because QR code is just
• 0:39
  that it helps us get from one point to the next.
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  With airplane, your you know, your take off in Las Vegas,
• 0:51
  heading to Dallas, Texas, you miss, you miss the drive,
• 0:56
  you know, you miss traffic. You could go by train,
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  you could go by bus. You don't have to deal
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  with maps when you're flying, you know, So it cuts
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  out all that red tape, if you will. Well, QR
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  code does the same thing. You don't have to memorize it,
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  you don't have to write it down. It's fast, you know,
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  and it gets you from one point to another. You
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  see QR codes on the ground. QR codes are literally
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  almost everywhere. I would guess that maybe QR codes will
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  be on license plates, but you know, they already have
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  the readers for the license plates on some of the
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  police cars. But you know, there are QR codes you
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  use for making payments, for getting directions, downloading menus, which
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  has been a big one with the pandemic here in
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  twenty nineteen now twenty twenty one, we've kind of been
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  going through this pandemic with coronavirus. You can download apps,
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  you know, you can visit websites, you can send text messages,
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  you know, and it's just a better technology. You know,
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  if you're trying to get your customer from one point
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  to the next using the least amount of effort, you've
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  got the QR code. In fact, Google, if you ask Google,
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  you know, you can say scan QR code. It opens
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  the camera on your device and you can scan the
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  code and then obviously is it stored so if you
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  ever need to refer back to it, for example, it
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  could be a Wi Fi setting, you just click the
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  link on your phone. At that point, if you've already
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  scanned the QR code, you know, there are QR codes
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  are on tables, they're they're they're really literally everywhere right now.
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  You might ask what QR code? Where did this come from?
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  You know, well, in my research, I found found out
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  that the QR code was used to track parts, you know,
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  and vehicles and that type of thing, you know, from
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  moving the vehicle from one point to the next or
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  moving parts from one point to the next. An easy
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  way to track. And you know, you may remember the
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  bar code which is still on the groceries. You know,
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  there's a bar code. The difference between the bar code
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  and the QR code is really very simple. The difference
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  is the bar code can only be read in one direction,
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  up and down, whereas the QR code can be read
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  up and down, left and right, so it holds more
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  information and it's quicker. So I don't know if you
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  know the packaging companies will start to use QR codes,
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  but you know that's something maybe you can look out for.
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  There have been some some attempts to make some huge
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  QR codes. There's a QR code that's thirty six thousand
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  meters square. This thing measures it's over two football fields
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  long at one hundred and ninety meters just on one side,
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  so just to give you the volume. And that was
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  made in a I think it's in China, in a
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  field a field of grain field or something like that,
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  but you might search Google for that. But you know,
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  the main purpose for this podcast is to help you
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  use the QR code technology to your advantage. Most recently,
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  I received a newspaper. One of my clients in Massachusetts
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  sent me a poster, and she packed the poster nicely
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  in a tube, and she stuffed down in one side,
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  you know, some newspaper to keep everything still well. It
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  turns out that newspap pa was I have it here
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  the New York Times Sunday May one, and man, this
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  sucker costs six dollars for newspaper, even though the size
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  has been reduced. One thing that caught my eye here
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  it says, you know, all the news that fit to print.
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  And of course you can't really have a QR code
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  unless you print it out. So on the inside there's
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  an AD here, and there's a QR code for NYT
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  Cooking dot com explore curated collections like recipes to cook
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  with Kids. So right here in this full page ad
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  and I'll probably add this to the blog which I'm
• 5:55
  constantly updating, is a nice ad, very easy to reach,
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  full page add and then at the bottom left there's
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  a QR code. So even in one of the world
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  one of the United States' oldest publications, The New York Times,
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  they're using QR code technology here in a full page
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  add So I would suggest that you could use this technology.
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  You know, it could be for something as simple as
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  giving a recipe or giving instructions to employees on what
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  they should do, the steps they should take, because often
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  you'll see, maybe in a restaurant, there may be what
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  do you call that a sign on the wall that
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  has instructions for what the employees are supposed to do
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  throughout the day, what tasks they're supposed to complete during
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  that shift. Well, if you have a QR code that
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  can read the QR code and that would be on
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  their phone, it can easily be updated. The data that
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  they they're looking at could always be up to date,
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  so you wouldn't have to reprint the instructions over and
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  over again. So by doing that, you're saving some money.
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  We have all kinds of ideas here for the QR
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  code at o EVA Marketing, and one thing we're doing
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  we're shortening things down. We're going by o EVA. We're
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  going to recommit ourselves to service, and one of the
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  first acts we can do is help our kind acts
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  of services we can do is to help our customers
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  and help people with technologies such as the QR code.
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  That's why I put the blog together, you know, so
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  you can think of ideas. You can't just PLoP it
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  on the page, but maybe you can just PLoP it
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  on the page. You know. Next question might be, well
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  where do I get QR codes? Well, QR codes are
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  pretty easy to find. They're all kind of UH generators
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  online that will give you a QR code and you
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  can set up where the QR code needs to go,
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  what it needs to do, you know, uh, literally a
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  laundry list of things the QR code can do for you,
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  you know, and they're safe, you know, just as safe
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  I guess as a as a link to a website
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  or something like that. But uh, I actually reached out
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  to Purple Set, which is a holistic UH cybersecurity firm
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  in Washington, UH in d C. And they take a
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  holistic approach to the offensive and the defensive approach to
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  to cybersecurity. And my question to them was, you know,
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  is QR code something that you know they're using for
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  for some of the hackers are using and in fact,
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  Purple Set confirmed that yes, technology such as QR codes
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  has been used for phishing schemes. So you can scan
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  the QR code and maybe it takes you to a
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  place you don't really want to go, makes your phone
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  download some information that you don't want on your phone,
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  and then you're compromised in some way. So you want
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  to be careful obviously, but you know, we use and
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  share things that we feel safe and confident about, you know.
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  So if your customers will probably know that they got
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  the QR code from you, you can lead them to
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  you know, events and different things like that. One of
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  the best things I've found to you use QR code
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  for is instructions, and you can make instructions for an
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  employee put it in a QR code, as opposed to
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  typing out and hire booklet or typing out an entire
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  manual or printing out an entire manual. There can literally
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  be a page of QR codes where they could scan
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  the QR code, go to the content that you have
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  and read it or listen to it could be a video,
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  could be a page on the internet. The difference here
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  is you only have to print that manual one time
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  because you can always update the destination content. So if
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  that's a web page or a video, you can always
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  change that web page or that video. If you printed
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  this out, if there was an update, now you've got
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  another volume. Now you need to go back to the printer.
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  Now you need to print another thirty forty pages. Because
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  a term has changed, or a way of doing a
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  way of handling a problem has changed, you wouldn't have
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  to print it out with a QR code. Another use
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  is for safety precautions. QR codes are I've seen them
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  at the park where you can get information about that
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  particular park. A walk through the wilderness and you know
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  they've marked some trees, Well, you might want to read
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  about that tree. Well, you know, if you put a
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  sign too big, then you kind of take away from
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  the esthetics of the wilderness. But if you have a
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  small QR code, that can lead to a prefer of
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  information about that tree, about that area, or about a
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  historical landmark that might be there. You know, some of
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  the historical landmarks are this, you know, etched in copper
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  or etched in stone, or etched in steel. You know,
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  the accomplishment that this person or what happened, you know,
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  what battle happened, at this particular coordinates. Well, if you
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  have a QR code, then they can not only see
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  the marker, maybe read a little bit there on the marker,
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  but also go in depth about that particularular topic where
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  obviously you wouldn't want to have an encyclopedia sitting right
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  there in front of the marker. But anyway, I don't
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  want to take up too much of your time. I
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  think you've learned something here. And one of the things
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  is where the QR codes started and what they were
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  used for. And the second thing there you learned is
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  that there can be used and scan much faster than
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  standard barcode, scan them in two directions as opposed to
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  one direction, and that they save time. You know, that's
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  a third thing that you probably learned from this. They
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  help you save time get from one point to the next,
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  taking your customer from point A to point B, without
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  all the red tape in the middle, without having to
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  write down or domain or ur L, not having to
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  remember or memorize a website. You know they've scanned it
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  with their phone boom there at the next point of
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  your marketing, your advertising campaign. And number four, they are
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  something that the phishing and the hackers are using to
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  you know, elaborate on their cybersecurity or cyber hacking, I
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  should say, and trying to beat cybersecurity. But that's all
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  we've got for you today, and I hope this helps you.
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  Be sure and do a Google search for making the
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  most of your QR code technology. I've got photographs there
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  of different QR codes. I've got a lot more on
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  the topic, and I'll even add a couple of items
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  that I just picked up here, like this New York
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  Times add with the QR code and then the feedback
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  I got from Purple Sec, which is the holistic cybersecurity
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  firm in Washington that takes the offensive and defensive approach.
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  So this is Chicasso, take care and be said