Sandy Thompson: How to Make People Fall in Love with Your Brand
The billion dollar marketing question: How do you make people fall in love with your brand? First step is that it requires you to understand your customer not as a “target” but as a real human being, with values, aspirations, and a life story. While data-driven insights are important, we need to move beyond traditional focus groups. My guest today, Sandy Thompson, shares her successful career in building connections between brands and customers by taking an innovative approach to research. Take a listen as Sandy shares some delicious stories about how her unique eXploring™ insights have led…
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