Latest / Coffeez with Joe Shalaby
Build a Brand, Not Just a Business ft. Maha Abouelenein | Coffeez for Closers with Joe Shalaby
In this episode of Coffeez for Closers, we sit down with Maha Abouelenein—a global communications strategist, former head of comms for Google and Netflix, and author of The 7 Rules of Self-Reliance.
From launching billion-dollar campaigns to advising leaders like Gary Vee and royalty in Dubai, Maha has spent decades helping brands and individuals craft powerful narratives that actually connect. But her message is clear: in today’s world, if you’re not building your personal brand, you’re already behind.
We talk about the difference between self-promotion and idea promotion, how to get…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.