Latest / Event Industry News Podcast / Reimagining Meetings Through Wellness
Transcript
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- 0:27Hello everybody and welcome along to the Event Industry News Podcast with
- 0:31me, James Dixon, wishing all a very good morning, afternoon, or evening,
- 0:34whenever or wherever you tune in to today's podcast from.
- 0:39We are in the glorious surroundings of the ICC Wales,
- 0:43part of the Celtic Collection, who have very kindly hosted the Event Industry
- 0:47News Podcast here today. We've recorded— this is now going to be
- 0:50our 3rd episode that we've recorded in our day here so far, and we're very,
- 0:54very grateful to all of the team here at the ICC Wales and Celtic Collection
- 0:58for facilitating this, for looking after us. We came down yesterday,
- 1:02we had a great experience, we had a lovely dinner with the team on site
- 1:05at the Tea Newport.
- 1:09Well done, well done. Rachel and I have met already today, you see, and I
- 1:13got the name of the hotel wrong, but it's the Tea Newport, not the Thai
- 1:16Newport. Okay, you went for Thai. I went for Thai. I, I,
- 1:19I, I, I, I I put all my chips in on the table and lost.
- 1:24I lost. But yeah, we've had a great
- 1:28time so far, and this is going to be the 3rd episode of the day
- 1:30that we've recorded down here. And I'm delighted to welcome back to the podcast
- 1:34Rachel Phillips, Regional Sales Director for the Celtic Collection.
- 1:37Alongside me, track and field legend Christian
- 1:41Malcolm. Christian, welcome to the podcast, and thanks very much for joining us today.
- 1:44No problem, thank you. I've not given you a sort of a job title
- 1:48as such because you're up to a few things at the moment, so I'll let
- 1:51you expand a little bit on that. And tell us sort of what you're up
- 1:53to day to day now and your role with the Celtic Manor Resort and Celtic
- 1:57Collection. Yeah, so, um, I'm an ambassador for the Celtic Manor Collection.
- 2:00Um, I've been for numerous, uh, years now. So, um, being a
- 2:04local boy from Newport, actually went to school just, just across
- 2:08the way there. So I also remember being in school, a lot of sixth formers
- 2:11getting their Saturday jobs at the Celtic Manor as well. So to see it expand
- 2:15over the years and grow to what it has done and what it is now
- 2:18for us is fantastic in Newport. For me personally,
- 2:21I am head of sprints at Athletics Island, been there for
- 2:253 years and it's been going really well. So each year our successes get
- 2:29better and better and better and growing. So yeah. And Rachel,
- 2:33you know, welcome back to the Event Industry News podcast, Regional Sales Director
- 2:37for the Celtic Collection, and I guess very much sort of the beating heart of
- 2:40the events industry in Wales, isn't it? Celtic Manor, synonymous with events.
- 2:44Very much so, and I think, as Christian said, the Celtic Manor Resort
- 2:48has been here for 26 years now, and the amount of events that
- 2:52we've had through the Celtic Manor, not just people that are coming for one event,
- 2:56they come back year on year, and we have a lot of clients that have
- 2:58been with us for more than 20 years now here at the Celtic Manor Resort.
- 3:02So it's great to see us expand across the South Wales coast and have event
- 3:05spaces at the Parkgate Hotel in Cardiff and also
- 3:10at St. Brides in West Wales as well. Pembroke, and really trying to expand
- 3:14the collection as far and wide as we can across the
- 3:17South Wales coast. And we're on the
- 3:21podcast today with the lineup of guests that we've got to talk about Celtic
- 3:25Manor Resort's Meetings Reimagined approach, and I
- 3:28guess sort of looking at ways to bring in wellness, to maybe
- 3:32break outside of the traditional mould of the kind of the business event,
- 3:36the business meeting, the sort of very formal approach to agenda structure,
- 3:40conference coffee. Boring, boring, boring. How can we,
- 3:43you know, break outside of that, maybe bring some, you know, level of activity,
- 3:48a wellness approach, I guess, food catering? There's all sorts of aspects
- 3:52that people can bring in. I mean, I think that's exactly right, is that,
- 3:56like I said, Celtic One has been going for 26 years, you know, we've got
- 3:59a fantastic range of meeting facilities, but we looked at over the past
- 4:036 months, how can we look at meetings and bringing people together in a different
- 4:07way? Not everybody wants to sit around a boardroom table or sit in a chair
- 4:12and listen to PowerPoint, PowerPoint, PowerPoint, PowerPoint.
- 4:15How can you deliver messages in a different way? And I think when you have
- 4:19a venue such as Celtic Manor Resort with 2,000 acres, why don't
- 4:23we take the meeting out of the traditional square box, if you
- 4:27like, and use the facilities and the areas that we have? Because you can
- 4:31still have the same conversations, you can still deliver the same kind of messages.
- 4:34Yes, there's an element, I suppose, where you need to
- 4:38be able to deliver from a PowerPoint, but why don't you split the
- 4:41agenda up and perhaps do some in the morning in the meeting room and then
- 4:45perhaps add the element on of the afternoon outside?
- 4:49I think we're blessed here in Wales with so much countryside, and particularly
- 4:53here in the Celtic Manor, we're on the motorway, but then
- 4:56we also have our acreage of land as well. So we really do have the
- 4:59best of both worlds. And I think for us, when we were looking for that
- 5:03cut-through across a huge plethora of advertisements
- 5:08about bring your events here, what do we have that we can really
- 5:11really pull on to be able to bring delegates to Wales.
- 5:15And I've been fortunate enough, Kristian, to work on events where
- 5:20athletes, sports people have been invited to speak
- 5:24and deliver sessions at conferences. It's quite commonplace in the business sector because
- 5:29it is an inspirational and an aspirational thing to hear
- 5:32about the dedication, the hours, the long-term
- 5:36investment in time that it takes to be a top-level sports person or
- 5:40top-level athlete. And a lot of that does translate into the business world if
- 5:45you take probably a lot of the principles that you built your own track and
- 5:48field career on into business. Yeah, I think it does.
- 5:51And as an athlete, as a sports person, you don't realize it.
- 5:55Yeah, because you're doing what you— your hobby, what you enjoy
- 5:58doing for fun, you know. So putting the hard work and the hard yards in,
- 6:02you kind of take for granted and just think that is, that is what is
- 6:05normal. But, you know, I remember towards the end of my retirement,
- 6:09I remember a story. I was speaking to Sir Terry Matthews and he did
- 6:13a talk, um, in the University of South Wales.
- 6:16And basically he's getting his honorary fellow and he was just talking about business and
- 6:19how he got the Celtic Manor started and how he came here when it used
- 6:23to be the old, the old hospital. I don't know if you remember. Yeah,
- 6:25it used to be the old hospital and maternity hospital and he
- 6:29closed down, came up, he looked at it and he said, Do you know what
- 6:33I seen when I went up there? It was all boarded up from then.
- 6:35I said, no, what did you see? And he said, I just seen 22,000
- 6:40cars traveling back and forth on the motorway. Do you know what? This is an
- 6:43ideal spot to build a hotel, you know. And he had that vision
- 6:47of growing it and also the vision of wanting one day of hosting the
- 6:51Ryder Cup, which he, which he was successful in doing. Um, but I,
- 6:54when I spoke to him, I was coming towards the end of my retirement.
- 6:57I was saying to him know, I find this talk fascinating.
- 7:00Business is something I would love to get into and enjoy. But he got— I
- 7:03would— I said I'd find it hard gambling my real life money
- 7:07in the business. And he said to me, look, because you have something
- 7:11that 90% of the people out there want
- 7:15to set up a business don't. You have the discipline, the dedication, and that comes
- 7:18through your sport. You know, those skills you have are transferable
- 7:22in the business. You just gotta identify what it is you want to get into
- 7:25the business and have the right work ethic
- 7:28and the work dedication which you apply in your sport into your business and
- 7:32you'll be successful. And I learned quite a lot from Sir Terry and that's something
- 7:36I try to take on into post-career as well. Just keep working, keep that work
- 7:40ethic, keep the, I guess, attention to detail and, you know, you will be successful
- 7:44from it. Yeah, and I guess when we look at the opportunity that an event,
- 7:48a business event represents and the opportunity that gives both to the organizer but,
- 7:52you know, to them as a business, by bringing people together
- 7:57outside of their day-to-day work environment. You mentioned that, you know,
- 8:01you were fortunate enough to do something that you absolutely loved. Now, inevitably,
- 8:05it would be wrong to assume that everybody who goes to work every day absolutely
- 8:08loves what they do. And people who come to meetings, to conferences and
- 8:12things like that from a business perspective might not necessarily have that day-to-day love of
- 8:16it. And maybe just by changing the agenda,
- 8:19bringing maybe a level of fitness or wellness or just,
- 8:23you know, even nutrition, people underestimate just
- 8:27how important a part that can play in their day-to-day lives when it comes to
- 8:30just improving how they feel about going to work. Yeah, I think it's quite
- 8:33easy to get bogged down into the day-to-day things and not look after yourself,
- 8:37especially when you've got targets, time targets, agendas which you've gotta,
- 8:41you gotta meet. Um, and I think sometimes we have to be able to take
- 8:44a step back. I know in sport for us, we can train 6 days a
- 8:47week, we can train 5 hours a day, but the, the best part
- 8:51about training, or the way you get the adaptations, your recovery. And when you take
- 8:54your rest time and look after yourself and your nutrition. And I think that goes
- 8:58the same to day-to-day life in business. When you're working, you know, you have to
- 9:01have time for yourself. You have to re-energize. You have to look after yourself.
- 9:04Otherwise, you're not going to have that energy going forward or that mindset and creativity
- 9:08you need to, to keep the business going. And I think there's so much pressure
- 9:12on people in work at the moment. I think with technology,
- 9:18you could almost work 24/7 with emails and laptops and things
- 9:22like that, and you're always accessible. So I think we we
- 9:26as an industry and from a business events
- 9:30perspective need to look at, okay, how can I reevaluate
- 9:35what I'm doing outside of my 9-to-5 job and
- 9:39then take that time to be able to recover and relax and
- 9:43be stronger then when I come back for the next day. And I think sometimes
- 9:46when you look at some businesses, they've really taken that on board because
- 9:51they want to retain the team that they've got, because I think recruiting for new
- 9:53all the time is very hard. So if you can look after the team that
- 9:56you have got, And we've really seen some clients shifting their agendas a little
- 10:00bit to allow that time for wellness. But then wellness means something different
- 10:05to everybody. You know, we're not all going to be sprinters being able to run
- 10:08200 meters however fast anybody can be, but it might be that somebody wants
- 10:12to go and read a book or take a moment to be able to catch
- 10:16up on some life admin in a space that
- 10:19is quite calming, is quite relaxing. You know, we don't have to be sprinting
- 10:24or doing physical exercise. Mindfulness is different for everybody.
- 10:28So I was going to say, that's the great thing about being at the Celtic
- 10:30Manor. You have so many opportunities. Like you said, it's not about just going to
- 10:34the gym and getting exercise and being active. It's having that, that space to be
- 10:38able to have that quiet time yourself, that downtime, like you said, to be able
- 10:41to read a book, to be able to go in the spa, to be able
- 10:44just to have that moment to yourself. And also as well, going for walks.
- 10:47I think absolutely that's something we all learned from the pandemic, how useful,
- 10:52how nice it is to just be able to go out for a walk.
- 10:54And it's so beautiful around you. You have so many different routes, whether you want
- 10:58a hill climb or whether you want the flat or whether if you want to
- 11:00go down by the lakes, I think. And it costs nothing. Yeah. And,
- 11:03but the value that you would get back from that is, you know, it's immeasurable
- 11:08almost. And I think, you know, going for a walk is so easy,
- 11:12you know, just put a pair of trainers on or shoes that
- 11:15are quite comfortable and out you go, out the front of the door at the
- 11:19resort, and you can go for 5Ks if you needed to and really
- 11:22take that moment to have a think about what you're going to do.
- 11:26In the afternoon. Can I take a step back a little bit and ask why
- 11:30and what prompted Meetings Reimagined? You know, was there a sort of an
- 11:34epiphany moment? Did somebody in the office walk in one day and say, this is
- 11:36what we need to do? How did it get to the point where you had,
- 11:39you know, this drive to encourage this amongst your clients? I think for
- 11:43us at the Celtic Manor Resort, we are often a wildcard
- 11:46for business events inquiries,
- 11:50and the amount of clients that say, we've put you forward, but you're a wildcard,
- 11:54and we need to be able to have that cut-through to say, okay, you need
- 11:58to come to the Celtic Manor Resort because— but that because needs
- 12:01to be something different to what everybody else is doing. And like I said,
- 12:05we've got 2,000 acres here at the resort, and I think,
- 12:08um, what we offer is something very different to perhaps what those real
- 12:12city centre venues can. Um, you don't have to get in a bus and travel
- 12:16half an hour to be able to get to the, to the hills,
- 12:19or travel half an hour to be able to, um, you know,
- 12:23put your harness on and go and do some high ropes. It's all here.
- 12:26And so I think for us is Yes, there's a lot of venues
- 12:29that have activities, but do they then have the 2,000 acres where they can
- 12:33go for a run, a 5K run, which doesn't cost anything? Or what
- 12:38can we offer that somebody else doesn't? And I think that was really trying to
- 12:42spin on top of its head business events and really
- 12:46looking at meetings reimagined outside
- 12:51of the meeting room, because this is what Sir Terry used to say, a lot
- 12:53of the business is done on the golf course, not really in an office.
- 12:55Yeah, yeah, yeah. What they used to say, you know, I remember when I first,
- 12:59you know, went to my first events, where are we now, probably 24,
- 13:0425 years ago now, as a young advertising salesperson. I went to anything and somebody
- 13:08says to me, all the business is done in the bar in the evening,
- 13:10don't worry about that. But, you know, we've evolved, you know, and we've spoken on
- 13:14the podcast before about younger generations coming into all sorts of business industries and
- 13:19how the younger generation now have such a different approach to lifestyle, whether that be
- 13:22deciding not to drink alcohol or consume it in far
- 13:26lower quantities than perhaps historically other generations have done, in terms of their attitude
- 13:30to wellness, in terms of their attitude towards their mental wellness as well,
- 13:34not just physical wellness. Wellness is not just about getting out there and
- 13:37doing the physical exercise, about giving your grey matter a chance to rest
- 13:41and recuperate as well. And I guess we have to be adopting as
- 13:45an events industry approaches like this now so
- 13:49that we're ready and geared up for the next generation of younger people coming in
- 13:51through any sort of business. Yeah, I think so as well. I think, you know,
- 13:55there's something about, you know, when you, you're looking out onto
- 13:59the hills and the mountains, whatever you're at. Yeah, you've been
- 14:03in a meeting, it's been a hard slog, you can turn around, look out at
- 14:06the countryside and just take a bit of a deep breath in and
- 14:10it lifts a bit of a weight for me anyway. I can say that,
- 14:13you know, if I'm in a meeting room, I'm stuck in there from 9 till
- 14:176, you know, all I want to do is just get out. You know,
- 14:20and if you're in the city center, you get out, you're just in the hustle
- 14:22and bustle. But if you walk out here, you walk out and there's a calmness.
- 14:26It's a real nice calmness. And I think there's, there's a few like-minded people around
- 14:30that they brought their meetings. You can see the stress and you end up having
- 14:32conversations. And as you say, you know, things build from
- 14:36those conversations. Not so much what's happened in the meeting room, it's more what's happened
- 14:40afterwards. And I think it's not just about getting involved in the exercise or
- 14:43maybe even playing golf, but just being— just going to walk and being able to
- 14:46decompress with somebody and have a conversation, things can build from that.
- 14:50But it's also very good for the mindset as well. And I'm just looking over
- 14:52your shoulder now, you know, and it's not often that I get to not just
- 14:56host a podcast in an environment like this, but work day to day on events
- 15:00in an environment where I'm looking out on a huge window at trees,
- 15:04at greenery. You know, usually you look out of a window of your average convention
- 15:09center or hotel suite and you're looking at the loading bay at the back or
- 15:13a giant car park of tarmac and concrete. You know,
- 15:16there is something about just being able to sit in a quiet space and look
- 15:19at a view, isn't there, Rachel? And that, that's inevitably going to be part of
- 15:23the offering here. I mean, we are incredibly lucky, and I think that
- 15:28we, we know how lucky we are in terms of the land that we have
- 15:31here. And, um, I think for us it's about when we're
- 15:35talking to agencies or clients is come down and see,
- 15:39because I think sometimes people will look at the proposal perhaps that we've sent on
- 15:43a bit of paper. You don't really actually get the feeling and the experience,
- 15:47and you really need to come down and experience that And I think,
- 15:50I can, you know, we can talk about meetings, breakout rooms,
- 15:55this is where your lunch is going to be, this is where your dinner's going
- 15:57to be, but you don't really get that full experience, I think, unless you
- 16:01come down and visit. I was talking to one of your colleagues at dinner last
- 16:04night who said that you'll often get event organisers saying, look, we'd love to come
- 16:07down and do a venue visit, and they'll say, yeah, great, when can you do
- 16:10it, what time have you got available? Oh yeah, well, I've got half an hour
- 16:13available on this day. I'm like, hold on, we're not just you know, we can't
- 16:16just show you around, oh, there's the plug sockets, there's the screen and the projector,
- 16:19and that's where your coffee is. You have to,
- 16:22I guess, if you're wanting to promote this ethos to
- 16:26organizers, the organizers themselves have to maybe adopt a
- 16:29slightly different ethos and approach when they come to research something. They'll come
- 16:33say, okay, this is my event that I've done for the past 10 years,
- 16:37this is what we want to do, and they go away thinking,
- 16:40okay, I need to change it because we need to be able to give give
- 16:44the delegates the time to be able to go and do that. We need to
- 16:46be able to go and use that area because, you know,
- 16:50the agenda that they have, they've done for so many years,
- 16:53they need to keep the delegates engaged. How are we going to change it up?
- 16:56How are we going to make sure that they go away having those memorable experiences?
- 17:00And a lot of the time, Instagrammable moments happen outside
- 17:05of the conferences, you know, when we talk about the networking, those are the things
- 17:08that they're going to remember when they go back to the office, is things that
- 17:11happened outside of the meeting room to a certain extent. And I guess at top-level
- 17:14coaching, Kristian, you're combining a lot of
- 17:18what we've spoken about today in terms of meetings and events, incorporating a
- 17:22level of wellness into it and maybe changing how they structure them.
- 17:27At top-level coaching, you must have to sit in, as you've probably alluded to,
- 17:30meetings. You've probably got to sit in the office space as well as
- 17:33combining that with actually being out in the space with the athletes
- 17:37in terms of doing the actual physical coaching with them. So that must be
- 17:41a constant balance of deciding how much time you invest in and dedicate
- 17:45to each aspect of that. Yeah, it is. Um, this time of year is always
- 17:49the frustrating time of year for me because it's all reviews in front of the
- 17:52laptop. And but I, I always, for me personally, have to get out and about.
- 17:56Um, we've used this facility ourselves back when I was at British Athletics
- 18:00for, uh, team bonding for our British relay teams,
- 18:03which went down really well because we had the space, um, we had the
- 18:07meeting rooms, the areas so we could go through the data analysis, the planning for,
- 18:10for the year. But he's also able to break out and get outside. Now you
- 18:14can imagine athletes don't like to be cooped up in a room too much.
- 18:17So coiled springs. Yes, coiled springs. So, you know, it's being able
- 18:22to chop and change and, you know, to get their attention span. We might have
- 18:2645 minutes in one room, have a little breakout, then we might do 30 minutes
- 18:30somewhere else. Then we'll have an hour analysis where we've got to make it fun
- 18:33and make it interesting. But at the same time, we can't have it in 4
- 18:37walls because otherwise I'll lose the athlete's interest. So to be able
- 18:40to have, you know, a big space, um,
- 18:43opportunities— because we've got the female team, we've got the male team,
- 18:48and to be fair to them, they, they all like different interests.
- 18:51Oh, cool. Yeah, yeah. So the guys want to be able to, to go
- 18:55out, maybe play a little bit of golf or use up your— explore a little
- 18:59bit. The girls want to explore but also might want to do the spa.
- 19:01They might want to go for walks. And actually, some of them like that.
- 19:03I've got the high rocks. You know, and sometimes it's giving them those different challenges
- 19:07and being able to have that opportunity. So when we had our camp here for
- 19:11the weekend, for the 2 days, it went down really, really well. It seems from
- 19:14what you just said there, from an elite-level sports
- 19:18point of view, about that attention span, because that's not just true in top-level
- 19:23sports, that's true in day-to-day life now. It's well known that our attention spans are
- 19:26totally different. They've been reshaped and redefined because of
- 19:30how we consume media, because of these little devices that we carry
- 19:34around in our pocket. Everyone's attention spans have shifted. And so we
- 19:38can't possibly expect to continue delivering meetings in a traditional way with
- 19:42traditional agendas when we understand that people's
- 19:45attention spans have shifted. So there's a lot that business meetings can take from what
- 19:49Christian just said. Absolutely. And I think the younger generation,
- 19:53like you said earlier, is that they're shifting away from, you know,
- 19:58having to be on their phones all of the time.
- 20:01But we need to support them to be able to do that. And I think
- 20:04that social media break for them is
- 20:08one thing, but then having that social media break but then sitting in a meeting
- 20:11room in front of a screen again, we need to try to change that a
- 20:14little bit. And I think their attention spans
- 20:18is very, very short because they're very much, I want it now,
- 20:21I want to consume it now and then leave. So having that short
- 20:25attention span, the people that are the organizers really
- 20:29need to have a look at their agendas and listen to the feedback that the
- 20:33delegates are giving them. And it does— it's not just about
- 20:37what's in the meeting room as well. It's about the nutrition side of things.
- 20:39That's probably something that I wanted to talk about, is that your attention
- 20:42span, particularly post-lunch, might be a little
- 20:46bit shorter depending on what kind of food you've consumed at conferences.
- 20:51I think sometimes when people say, oh, I'm going to conference this year, I'm looking
- 20:54forward to lunch. And it's, you know, we've tried to look
- 20:58at how we can be a bit more I suppose,
- 21:01flexible in terms of what we offer. Yes, it's going to be the traditional buffet
- 21:05that you have, but also what is the healthy option that's going to help people
- 21:08concentrate? So nutrition, obviously clearly important to you guys, but how do
- 21:12you factor that into anything that you're trying to plan? Always.
- 21:16So as you know, athletes are always hungry.
- 21:19Yeah, always hungry. So that's one of the things when we are
- 21:23having meetings, we got to make sure we got the right chef and the right
- 21:26you know, dietary requirements really, which is on a day.
- 21:30And obviously I'm dealing with so many different athletes who have so
- 21:34many different dietary requirements. Yes, I would say 7% is the same,
- 21:38but is that 30% which needs to be catered and tailored for
- 21:42a particular athlete? You know, it gets in track and field, you know, your shot
- 21:44putter is going to have different nutritional requirements to a sprinter, or it
- 21:48is, and at different times of year as well, whether they're trying to gain,
- 21:51whether they're trying to reduce weight a little bit, lose a bit of muscle,
- 21:54you know. So all those things we have to take into consideration as
- 21:58well. So it's not just about the venue and where we're at, okay, you know,
- 22:03what's on the menu as well, you know, what can you provide for
- 22:07us? And that's a key part of it, because if you're not providing the right
- 22:10nutrition for athletes, then no matter how good the venue is, you know,
- 22:14we're not going to be able to come, unfortunately. Well, yeah, on the nutritional side,
- 22:17as a venue, Rachel, you know, I think we've all had experiences at
- 22:22business events where the lunch is spectacular, but then you sit in the next session
- 22:26immediately after lunch and you see 400 people nodding off in the auditorium because they've
- 22:30got a belly full of warm food. You know, just if people want more engagement
- 22:34in their meetings as well, that very much ties into the wellness aspect of
- 22:38it, is if you want to keep your audience engaged throughout the duration
- 22:42of your event, you have to contemplate and consider things like that.
- 22:45Absolutely. And I think it's also the location of your lunch is sometimes you'll
- 22:49have conference in the meeting room and then the lunch is immediately
- 22:54outside and then you're going back into the meeting room again. So I think it's
- 22:57looking about the location of where you have lunch and obviously as I said earlier
- 23:00we have, you know, great opportunity to get outside, have some fresh air
- 23:04and eat your lunch outside and just by
- 23:07doing that you might have the same menu but changing that location is going to
- 23:10give people a bit more of a renewed impetus to be able to go back
- 23:14in. Well, it's just struck me as well that you could surreptitiously engage your
- 23:18attendees in some basic wellness just by getting their steps up.
- 23:22If you rethink maybe where you're going to serve that lunch and say,
- 23:25look, it's a short walk, it's just a 10-minute walk down there to the other
- 23:28side of the venue, we're serving lunch there with the— but surreptitiously you're
- 23:32making them walk 10 minutes, which when they've been sat down all morning in a
- 23:36conference session is probably important for everybody. And there's
- 23:40all sorts, I guess, of subtle things. How are you at the moment
- 23:45shaping what Meetings Reimagined is?
- 23:48And I guess any sort of guidance or advice that you're giving to clients,
- 23:51you know, how are you researching that? So I think we looked at a few
- 23:55different areas. We looked at the activity side of things,
- 23:58so we looked at when we look at an agenda,
- 24:02where could a client fit in a yoga session, for example?
- 24:06And a yoga session doesn't need to be full hour you
- 24:11know, it can be a 30-minute session and we've got the instructors here.
- 24:14So we looked at that element of it. We also looked at those people that
- 24:18perhaps don't want to be so physical. There are a lot of people that,
- 24:21you know, if they saw that on an agenda, they might second-guess whether
- 24:26they're going to attend or not, and we don't want to do that. So we
- 24:29looked at some areas across the resort where we'd be able to put some quiet
- 24:33spaces in, right, and just where people can go and,
- 24:36you know, take a moment to reflect, take a moment to recompose
- 24:41themselves before going back in. And then from a culinary perspective, then we've
- 24:44also looked at Feast Under the Stars, that kind of thing.
- 24:48So where again, you're not going from a meeting room during the day,
- 24:52seeing it turned around, and then going into the evening,
- 24:56we're actually using some of the spaces across the resort where you can be outside
- 24:59and have your, for example, you know,
- 25:02a rooftop, on our rooftop terrace, you could have a Feast Under the Stars there.
- 25:05So again, being outside And then the other thing then is
- 25:09things that don't cost anything, you know, is just by using the maps that we've
- 25:13got at the resort to go for a walk or a run, either first
- 25:16thing in the morning, which tends to be, you know, part of the agenda on
- 25:19a lot of conferences, but then also seeing perhaps
- 25:24why don't you finish at 4 o'clock and allow people that hour to be able
- 25:27to do that before they then go to their bedroom to get changed for the
- 25:30evening. So I think there's a few things that we're trying to look
- 25:33at because not one size fits all. Sure.
- 25:37Yeah. Something that I was considering in terms of international
- 25:41perception is that we're at the time of year where,
- 25:44you know, we're in September, we're knocking on the door of October,
- 25:47we're heading into the autumn, the clocks will change soon. And as a nation,
- 25:51we kind of regress back inside, don't we, as a nation? But compared
- 25:55to other places, you know, you go to the continent, even in the wintertime,
- 25:58they still have the outdoor, the cafe culture. There's still a lot of outdoor living
- 26:01that goes on when you go over to continental Europe. And I think as a
- 26:05nation, we're probably very guilty of closing
- 26:09the back door and the front door as soon as the clock's changed and saying,
- 26:12right, we're inside now for the next 6 months. That's, that's a cycle that maybe
- 26:16we need to break, and we can address that when we have meetings and events,
- 26:18when we're gathering people in, in large quantities, in, you know, and large numbers in
- 26:22a particular space. We can address that and encourage them. Yeah, no, I, I think
- 26:26so. It's, it's a good point. Um, I, I even know, you know, it's funny
- 26:30you should say that because even last night my, my youngest, who like to go
- 26:33out on a bike. As soon as she gets in, she's out and about.
- 26:36Um, she realized last night it's getting dark a little bit earlier and she's coming
- 26:39home a little bit earlier, which means she's got a little bit more time in
- 26:42the house. Yeah. Um, and you're right, we, we do— as soon as it gets
- 26:45dark, we like to come in. But you know, when you're away on a meeting
- 26:48and you're stuck to a particular agenda, you can't really then go, okay,
- 26:52it's getting dark now, we can't do these kind of things. But I think that,
- 26:56you know, being up here at the Celtic Manor, you've still got the lighting around
- 26:59if you do want to go out for walks. Yeah, there are spaces indoors,
- 27:02you know, we talk about yoga but also Pilates classes and things like that.
- 27:06And I do think it is about looking at, you know, what your clients'
- 27:10needs are and what they enjoy doing and then being able
- 27:14to be able to cater for that. Yeah, and I think that's important in any
- 27:17pre-event communication that you might send out is where event
- 27:21organizer asking what their delegates would like to do because
- 27:26I think sometimes they can say, okay, we're gonna do this, this, and this,
- 27:28but actually none of them hit the mark. So it's really getting that feedback
- 27:33from the delegates ahead of any agendas that might be sent out
- 27:37to say, okay, these are, you know, these are options that we've considered. Is this
- 27:41something that you would like to add? Would it be something that you put on
- 27:43in the morning? Would it be something in the evening? And just really getting that
- 27:47feedback so then when they get here and say, yes, that's something that I asked
- 27:51for and they've listened, and, you know, and they're more likely to sign up
- 27:55then to say, yes, I'll give it a go. Absolutely. We've been talking on the
- 27:58podcast today about the Celtic Manor Resort's Meetings Reimagined approach,
- 28:02providing a start point for looking at how wellness can be built into meetings
- 28:06without taking away from the business purpose of those events. Rachel,
- 28:09before we wrap up today, if people listening or watching the podcast today
- 28:13who work in events want to find out more about ICC Wales,
- 28:16about Celtic Manor Resort, about the Celtic Collection, point them in the right direction if
- 28:20you would. So they can head to our website,
- 28:22celtic-collection.com. All of our Meetings Reimagined
- 28:26information is there. I'm also on LinkedIn as well. If anybody wanted to
- 28:30reach out to me on LinkedIn, Rachel Phillips, and they can just drop me a
- 28:34message. And just come down and say hi, and come and— you don't have to
- 28:37come with an event or a meeting or an inquiry, just come and have a
- 28:41look around and see what the opportunities are. We're very welcoming here in
- 28:44Wales and at the Celtic Manor Resort. We're happy to look after anybody that wants
- 28:48to have a chat. And I said, I'm not just blowing smoke, but our welcome
- 28:52has been fabulous when we arrived there yesterday. It's been very generous,
- 28:55very warm, everything that we would hope to expect when we walked into the venue
- 28:59yesterday. Christian, before we wrap up,
- 29:02how do people find out what you're up to day to day? Again,
- 29:06I'd say LinkedIn would be a good place, or Instagram. I've also got my academy,
- 29:11which is Christian Malcolm Sports Academy, which I run here in South Wales,
- 29:15which has been going very well. It's been going for 8 years now. And if
- 29:19you want to get a hold of me, you go through the socials, Facebook,
- 29:22Instagram, or LinkedIn. Fabulous. Really appreciate you taking the time out to join us today
- 29:26and have a chat on the podcast. Thanks to both my guests, and thanks again
- 29:30to the ICC Wales and the Celtic Collection for facilitating
- 29:33Event Industry News at the venue today to record some episodes of our podcast.
- 29:37We've had a fabulous experience. Thank you very much to the entire team behind the
- 29:40scenes for making this happen today. And before we wrap up, just a couple of
- 29:43mentions for stuff that's happening over at Event Industry News. If you are listening to
- 29:47today's podcast on your podcast platform, thanks very much for doing so, but please do
- 29:51head over to eventindustrynews.com where you can watch video versions of
- 29:55all of the podcasts, as well as checking out the latest news features, special supplements,
- 29:58everything that's available on the website alongside the supplier directory. If you
- 30:02work in the events industry and you are looking for a product, service, or a
- 30:06supplier, the chances are you will find it within that supplier directory on eventindustrynews.com.
- 30:11Thanks again to both my guests, thanks again to the ICC Wales and the Celtic
- 30:15Collection for hosting us and we'll see you on the next edition of the Event
- 30:17Industry News Podcast. Thanks,