What Customers Expect from Customer Service

Entrepreneurship Archives - Dale Callahan · Aug 8, 2013

Yesterday I spent well over an hour trying to get customer support from Rosetta Stone for my son’s Spanish course. It was one of the worst examples of service I have experienced. I felt as if they were telling me it was a privilege that I was allowed me to be their customer. At one time their agent told me they do support just like Apple, at which time I blurted out in laughter. I have done support with Apple, and Rosetta Stone is no Apple.

Courtesy Flickr (Creative Commons)[/featured-image]

Why do so many companies have pitiful support? And, what does good support look like?

We all…