Latest / How Canadian Markets Work / Fund Categories Explained: Is Your ‘Active’ Fund Secretly Passive? | Canadian Investing
Transcript
- 0:00So imagine you're logging into your brokerage
- 0:02account today, right? And you decide to buy a
- 0:04mutual fund. OK, sure. And the label at the top
- 0:07of the screen probably says, I don't know, Canadian
- 0:10equity growth. Right. And you feel pretty good
- 0:13about it. I mean, it sounds sturdy, forward -looking,
- 0:17safe. But what if I told you that that label
- 0:20is essentially just a lie? Yeah, that's a harsh
- 0:24reality. What if instead of buying this broad
- 0:26stable market you imagine, you've actually just
- 0:28bought a portfolio of like 12 highly volatile
- 0:31micro cap companies that aren't even in the main
- 0:34index. It's I mean, it is a terrifying realization
- 0:37for a lot of investors when they actually look
- 0:39under the hood because the marketing department
- 0:42at a fund company, you know, they get to choose
- 0:44the name on the brochure. And unfortunately,
- 0:46they are heavily incentivized to name those funds
- 0:49based on what is currently selling, not based
- 0:52on what is actually inside the portfolio. Which
- 0:55brings us right to the core of our deep dive
- 0:57today. Because in our previous discussion...
- 0:59You know, we spent a ton of time looking at the
- 1:02structural plumbing of these funds. Yeah, right.
- 1:04The whole custodian versus manager dynamic. Exactly.
- 1:07We explored that crucial separation of powers,
- 1:10like how the fund manager makes the investment
- 1:12decisions. But this completely separate entity,
- 1:15the custodian, actually holds your money. Yeah.
- 1:18To protect you from the manager basically going
- 1:21bankrupt. Right. It's a brilliant defense mechanism
- 1:23for your money. But today, We're kind of pivoting
- 1:27away from the plumbing. We're looking squarely
- 1:29at the actual decisions that managers making
- 1:31with your cash. Because, I mean, protecting your
- 1:33assets from a manager's insolvency, it doesn't
- 1:36protect you from their strategy. Right. Or their
- 1:39fees or their marketing spin. No, it doesn't
- 1:42at all. Yeah. And so that is our mission today.
- 1:44We are going to dismantle how funds are actually
- 1:47categorized behind those slick marketing labels.
- 1:50Yes. We're going to expose the hidden legal rules
- 1:53that constrain your managers every move. And
- 1:55finally, we're going to unpack this insidious
- 1:57industry practice called closet indexing. which
- 2:00is just brutal for investors. Oh, it really is
- 2:04because it's where you're charged these premium
- 2:06active management fees for essentially an almost
- 2:10mathematical guarantee that you're going to underperform
- 2:12the market. It is arguably one of the most expensive
- 2:15illusions in modern finance. I mean, by the end
- 2:18of this conversation, we really want you to know
- 2:20exactly how to look past the marketing and really
- 2:24spot the structural realities of what you actually
- 2:27own. So let's start with the the chaos of the
- 2:30labels. Because if we accept that a fund heir's
- 2:36name is largely just marketing fiction, how does
- 2:40the industry actually categorize these products?
- 2:42Well, they have to use something objective, right?
- 2:44Yeah, because if I decide I'm not going to outsource
- 2:45my asset allocation to an advisor and I want
- 2:47to build my own portfolio, I'm suddenly fared
- 2:50with thousands of funds. Oh, it's overwhelming.
- 2:52So how do I navigate those categories mechanically?
- 2:55So the compass you really need here is the official
- 2:57industry classification system. OK. Which, you
- 3:00know, in Canada is maintained by a specific industry
- 3:02committee. And what's vital to understand here
- 3:05is that this committee assigns funds to categories
- 3:08based entirely on what they actually hold. In
- 3:10the portfolio itself. Exactly. Not what the brochure
- 3:13promises. It is a strictly objective look at
- 3:16the underlying assets. OK, so show me the receipts.
- 3:19Don't just tell me the name. I like that. Let's
- 3:21walk through the core categories then, because
- 3:23we really need to understand the mechanics of
- 3:26how these different buckets function. Sure. So
- 3:29right off the bat, we have money market funds.
- 3:31My instinct here is that this is the, you know,
- 3:34the I need to buy a house next year and cannot
- 3:36afford to lose a single dime bucket. Yeah, that's
- 3:39exactly what it is. But mechanically, how does
- 3:41a fund actually guarantee that kind of stability?
- 3:44The mechanism is maturity. So money market funds
- 3:47invest in very short term debt instruments. Like
- 3:50what? We're talking about treasury bills issued
- 3:53by the government or a highly rated commercial
- 3:56paper issued by massive corporations. And these
- 3:59have lifespans often measured in days or weeks,
- 4:02not years. Oh, wow. That's short. Yeah. And because
- 4:06the loan is being paid back so quickly, there's
- 4:09virtually zero risk of the borrower defaulting.
- 4:12And there's very little sensitivity to changing
- 4:14interest rates. OK, so the mechanical trade -off
- 4:16there is that you're strictly preserving capital.
- 4:20Like, you do not use this bucket to generate
- 4:22real inflation beating returns. Precisely. It's
- 4:26capital preservation, plain and simple. Got it.
- 4:28So it's essentially a parking lot for your cash.
- 4:31Next up on the risk ladder, we have fixed income.
- 4:33Right, these are your bond funds. So when you
- 4:35buy a fixed income fund, you are basically lending
- 4:38your money out in exchange for regular interest
- 4:40payments. OK. But this category gets subdivided
- 4:43based on the actual mechanical risks the manager
- 4:45is taking. So they subdivide by geography, like
- 4:47are you lending to the Canadian government or
- 4:49an emerging market government? Right. And they
- 4:51also subdivide by credit quality. Meaning? Are
- 4:55you lending to a rock solid tech giant or are
- 4:59you lending to a struggling retailer that might
- 5:01go bankrupt before they pay you back? Exactly.
- 5:04And the math backs that up perfectly. Like if
- 5:06a manager buys high yield bonds, which is what
- 5:09they used to call junk bonds, right? Yeah, exactly.
- 5:11Junk bonds. If they buy those, they are taking
- 5:13on significant credit risk. So the fund will
- 5:17pay you a higher yield, sure, but if the economy
- 5:21takes a hit, those underlying companies might
- 5:23default. And the value of your fund just drops.
- 5:26Right. So even within the fixed income label,
- 5:29the risk profile can vary wildly. OK, so moving
- 5:33up from bonds, we hit a category that I know
- 5:36is incredibly popular, especially for folks who
- 5:39just want to like... Set it and forget it. The
- 5:42balanced fund. The balanced fund, yes. This is
- 5:45a stated mix of equity and fixed income, just
- 5:49all wrapped up into one single product. Yep,
- 5:51very popular. You know, buying a balanced fund,
- 5:53it always reminds me of going to a high -end
- 5:55restaurant and ordering the fixed tasting menu.
- 5:57Oh, that's a good way to look at it. Because
- 5:59it is incredibly convenient. You don't have to
- 6:02look at the menu, you don't have to think about
- 6:03wine pairings, but you are completely outsourcing
- 6:06the most critical decision of the night to the
- 6:08chef. Like... If you happen to hate seafood and
- 6:12the chef decides it's a scallop -heavy menu tonight,
- 6:15you are just stuck with it. That analogy hits
- 6:17the absolute core of the problem. Because a balanced
- 6:21fund is convenient, sure, but asset allocation,
- 6:25meaning the decision of exactly how much money
- 6:27to put in stocks versus bonds, that drives over
- 6:3190 % of your long -term returns. Wow. Over 90%.
- 6:35Yeah. So when you buy a balanced fund, you are
- 6:37handing that singular wealth -defining decision
- 6:40over to a fund company. Right. You're just trusting
- 6:43that their generic ratio of stocks to bonds somehow
- 6:46perfectly matches your specific retirement timeline,
- 6:49your tax situation, and your emotional tolerance
- 6:52for risk. Which is a massive leap of faith when
- 6:54you really think about it. It really is. Oh,
- 6:56and speaking of timelines, before we move on
- 6:57to equities, we should mention target date funds,
- 7:00right? Because they kind of play in this space,
- 7:01too. Oh, absolutely. Target date funds are here.
- 7:03especially in retirement accounts. So how do
- 7:05they differ from a standard balanced fund? Well,
- 7:08a target date fund actually automatically shifts
- 7:10your asset allocation as a specific date approaches,
- 7:13so it mechanically moves your money from equity
- 7:16over to fixed income over time. So if I plan
- 7:19to retire in 2050, I buy a 2050 fund, and the
- 7:23manager just dials down the risk as I get older.
- 7:25Exactly. Again, super convenient, but you're
- 7:28still completely outsourcing that glide path.
- 7:31to the chef, so to speak. OK, so if I reject
- 7:34the tasting menu and I decide to pick my own
- 7:36dishes, I am likely looking at equity funds.
- 7:39But this is where the menu gets massive. It does.
- 7:43Equity funds, which simply buy ownership shares
- 7:45in companies, they're subdivided primarily in
- 7:48three ways. OK. First is geography, meaning Canadian,
- 7:51US, global, or emerging markets. Right. Second
- 7:54is size, or market capitalization, meaning they
- 7:57focus on massive companies or small, nimble ones.
- 8:00Got it. And third is style, which really dictates
- 8:02the fundamental philosophy of the manager. OK,
- 8:05let's hold on to style for just a second, because
- 8:07before we dive into that, I want to tackle the
- 8:08fifth category our sources highlight, which is
- 8:11sector and specialty funds. Right. Because these
- 8:13are funds concentrated in one specific industry,
- 8:16like technology or financials. Yep. So let me
- 8:18pose a scenario to you. Let's say I own a broad
- 8:22Canadian index fund, okay? It holds a little
- 8:25bit of everything in the country. And I decide
- 8:27I want to add some flavor, so I buy a Canadian
- 8:29financial sector fund to put right next to it.
- 8:31In my head, I am diversifying my portfolio. I
- 8:35am adding a new bucket. Does the math actually
- 8:38support that logic? If we look closely at the
- 8:41structural makeup of the Canadian market, the
- 8:44answer is a resounding no. Really? Why not? Because
- 8:47the broad Canadian equity market is notoriously
- 8:51top -heavy. It is heavily dominated by a handful
- 8:54of massive banks and energy companies. Oh, right.
- 8:56So if I buy a broad Canadian index fund, I already
- 8:59own a massive concentrated chunk of those specific
- 9:02banks. You absolutely do. So if you then go out
- 9:04and buy a Canadian financial sector fund, you
- 9:07aren't diversifying at all. I'm just doubling
- 9:09up. You are actively concentrating your risk.
- 9:12You are deliberately doubling down on the exact
- 9:14same companies. So if the banking sector takes
- 9:16a hit, both of your funds crash simultaneously.
- 9:19Wow. You've essentially taken the exact same
- 9:22risk twice, just wrapped in two different marketing
- 9:25brochures. That is such a fascinating psychological
- 9:28trap. Like, you feel safer because you own more
- 9:31funds, you see more lines on your screen, but
- 9:33mechanically, you've just put all your chips
- 9:36on one number on the roulette wheel. Exactly.
- 9:39It's the illusion of diversification. All right.
- 9:42Let's circle back to that equity subdivision
- 9:44you mentioned earlier. Style. Because from everything
- 9:48in our source material, style seems to be the
- 9:51most distinct, fiercely debated dividing line
- 9:54in the investment world. Oh, it really is. It
- 9:56seems like it completely dictates how a fund
- 9:58behaves over a long period of time. It is a fundamental
- 10:01philosophical divide. When we talk about equity
- 10:04styles, we are generally talking about a war
- 10:06between two competing mechanics, value versus
- 10:09growth. OK, unpack the mechanics for us. How
- 10:12does a value manager actually operate? A value
- 10:14manager is essentially a strict bargain hunter.
- 10:17They rely on the mechanic of mean reversion.
- 10:19So they are scanning the market for companies
- 10:22that are currently trading below what the manager's
- 10:25financial models say the company is intrinsically
- 10:27worth. So they're looking for low price to earnings
- 10:30multiples. Exactly. So they are buying the unloved
- 10:33companies, the boring manufacturer, the bank
- 10:36going through a minor scandal, the company where
- 10:39the stock price has been beaten down, but the
- 10:42underlying business still generates reliable
- 10:45cash. Yes, exactly. They buy it cheap. wait for
- 10:48the market to realize its actual worth, and profit
- 10:51when the price normalizes. I'll test. Now, a
- 10:54growth manager, on the other hand, operates on
- 10:56a completely different mechanical premise. Right.
- 10:59They are looking for companies whose earnings
- 11:01are expanding at a rapid pace. Think of major
- 11:04tech innovators or disruptive software platforms.
- 11:07So they don't care about the bargain. The growth
- 11:09manager doesn't care about getting a bargain
- 11:11today at all. They are entirely willing to pay
- 11:14a massive premium a huge price to earnings multiple
- 11:17because their models project that the company's
- 11:20future cash flows will be so massive that today's
- 11:23high price will actually look cheap in hindsight.
- 11:26I have to push back on this binary system though.
- 11:28Okay. Because if I'm an active fund manager and
- 11:31I can clearly see that growth stocks like say
- 11:36the big tech companies over the last 10 years,
- 11:39are just crushing value stocks year after year.
- 11:42Right. Why on earth wouldn't I just switch sides?
- 11:44Like, why stubbornly stick to bargain hunting
- 11:46when the market is clearly rewarding high -growth
- 11:48innovation? Well, it seems like common sense
- 11:50to pivot, I know, but understanding the cyclicality
- 11:53of the market explains why they don't. Oh, so.
- 11:56Value and growth take turns outperforming each
- 11:58other, and they do it for incredibly long stretches.
- 12:01Really? Like, how long? We are talking about
- 12:03entire decades where one style will completely
- 12:06dominate the other, and then the macroeconomic
- 12:08environment shifts, maybe interest rates rise
- 12:10or inflation spikes, and the cycle violently
- 12:13flips. So if you're a listener holding a value
- 12:16fund right now, and you've spent the last few
- 12:18years watching your tech investing friends make
- 12:21like 40 % returns while your portfolio barely
- 12:24moves, your instinct is probably to panic and
- 12:27assume your manager is incompetent. Oh, that
- 12:30emotional reaction is incredibly common. But
- 12:33mathematically, judging a strict value manager
- 12:35against a broad index during a decade that happens
- 12:38to be dominated by growth stocks is just a flawed
- 12:41comparison. Right. The manager isn't necessarily
- 12:43bad at their job. They're just playing a game
- 12:45that is currently out of season. But even still,
- 12:48let's say my job is on the line. I'm a value
- 12:50manager. My investors are fleeing because my
- 12:53returns look terrible compared to the S &P 500.
- 12:55Yeah. Why not just cheat a little bit? Why not
- 12:58sneak a little bit of Nvidia or Apple into my
- 13:01value fund just to boost my quarterly numbers
- 13:04and stop the bleeding? Because legally, they
- 13:06cannot. And that brings us to the invisible rule
- 13:10book that governs every single mutual fund. The
- 13:12mandate. The mandate. The fine print. The document
- 13:15nobody actually reads when they click, except
- 13:17precisely. But that fine print is a legal framework.
- 13:22A mandate binds the manager to a specific stated
- 13:25strategy. If a manager's legal mandate says they
- 13:28run a Canadian equity value fund, they are legally
- 13:31forbidden from taking half the money and buying
- 13:33high -flying U .S. tech stocks, regardless of
- 13:36how profitable those stocks might be in the moment.
- 13:38See, when you describe it like that, it sounds
- 13:40like a straight jacket. It kind of is. But it
- 13:43sounds like it actively penalizes the investor.
- 13:46If my manager is a brilliant stock picker and
- 13:49they see a fat pitch right down the middle of
- 13:51the plate, the mandate forces them to keep their
- 13:54bat on their shoulder like they aren't allowed
- 13:56to swing. Right. Why would I want a fund that
- 13:59restricts brilliance? I completely understand
- 14:01why it feels restrictive. But if we connect this
- 14:04back to what we discussed earlier about asset
- 14:05allocation, that straight jacket is actually
- 14:08the most vital feature of the fund. It is not
- 14:11a bug. How does restricting a manager protect
- 14:13me? Because without that strict boundary, your
- 14:16entire financial plan falls apart. Let's say
- 14:19you built a careful, risk -adjusted portfolio.
- 14:23You decided you want 20 % in Canadian value,
- 14:2620 % in US growth, and 60 % in government bonds.
- 14:30OK, pretty standard. Right. Now, if that Canadian
- 14:33value manager wasn't wearing a straight jacket,
- 14:35if they could just go anywhere to chase returns,
- 14:38they might secretly decide to buy US growth stocks
- 14:40tomorrow. And suddenly, without me doing anything,
- 14:44my carefully constructed portfolio now holds
- 14:4640 % U .S. growth and zero Canadian value. Exactly.
- 14:50Your risk profile has completely changed and
- 14:52you are flying entirely blind. Wow. The math
- 14:56of your financial plan would be destroyed. The
- 14:58mandate is the only mechanism that allows you
- 15:00to trust that the puzzle piece you bought remains
- 15:02the exact shape you need it to be. That makes
- 15:05total sense. But managers are human, right? They
- 15:07hate losing. Do they ever try to slowly slip
- 15:09out of the straight jacket without anyone noticing?
- 15:12Yes. And our sources mention a phenomenon called
- 15:14style drift. Style drift is the quiet danger
- 15:18every investor needs to watch for. It happens
- 15:21when a manager slowly, incrementally, lets their
- 15:25holdings shift away from their mandate. So cheating,
- 15:28basically. Basically. A value manager might start
- 15:31stretching their definition of a quote -unquote
- 15:34bargain to justify buying companies that look
- 15:37suspiciously like growth stocks, simply to keep
- 15:40up with the benchmark. Oh, wow. And over a few
- 15:43years, they change the fundamental mechanics
- 15:45of what you own without ever making an official
- 15:48announcement. profile without my consent. That
- 15:52is frustrating. It's very frustrating. But let's
- 15:54transition to the climax of this deep dive because
- 15:57style drift is when a manager does something
- 15:59different than what they promised. Right. But
- 16:01the absolute worst trap in the industry, the
- 16:03one that really bleeds retail investors dry,
- 16:06is when a manager essentially does nothing different
- 16:08from the market. Yes. But they still charge you
- 16:10a massive premium as if they did. This brings
- 16:13us to closet indexing. Right. And to me, closet
- 16:16indexing is basically like walking into a high
- 16:19end luxury designer boutique. You pay a massive
- 16:222000 % markup for a shirt because you think you
- 16:26are getting bespoke elite craftsmanship. Sure.
- 16:29And then you get home, you look closely at the
- 16:31stitching and you realize they just took a generic
- 16:34$5 t -shirt from a discount big box store and
- 16:38sewed their fancy label onto the collar. That
- 16:40is a devastatingly accurate analogy. Let's break
- 16:43down the actual math of how this works because
- 16:45the mechanics guarantee that the investor loses.
- 16:48Okay, let's hear it. So let's start with a true
- 16:51passive index fund. It mechanically buys all
- 16:55the companies in the market to track the average
- 16:57return. And because a computer runs it, the fee
- 17:00is tiny. Maybe 0 .1 % a year. Right. It's the
- 17:04cheap, reliable, generic t -shirt. Now, you look
- 17:07at an actively managed fund. The manager promises
- 17:10to use their elite research and brilliance to
- 17:13beat the average market return. The bespoke craftsmanship.
- 17:16Exactly. And for that specialized service, they
- 17:18charge an active management fee. Let's call it
- 17:202 % a year. It's a heavy fee, but I mean, if
- 17:23they actually protect my downside or beat the
- 17:25market, I'm willing to pay for it. But here is
- 17:28the mechanism of a closet indexer. Behind the
- 17:31scenes, the manager is terrified of being wrong
- 17:34and losing their job. Right. So they build a
- 17:36portfolio that is 95 % identical to the passive
- 17:40benchmark index. They buy the exact same companies
- 17:44in roughly the exact same proportions. Wait.
- 17:47If they hold the exact same stocks as the index,
- 17:50their gross return is going to be identical to
- 17:52the index. The math dictates it. The fund's performance
- 17:55will mechanically track the market average, but
- 17:58remember they are still charging you that 2 %
- 18:01active fee. So you get the exact same return
- 18:04as the cheap index fund minus 2%. Which means
- 18:07it is an arithmetic certainty that they will
- 18:09underperform the market by roughly 2 % every
- 18:11single year. Yes. It's a compounding loss. You
- 18:14aren't losing because they made bad bets. You
- 18:16are losing because you are paying boutique prices
- 18:19for a generic product. Exactly. So how do we
- 18:22measure this? Like if the stock market is constantly
- 18:24moving and rebalancing, how does the industry
- 18:26actually calculate if a manager is just hugging
- 18:29the index? Institutional investors use a mathematical
- 18:32metric called active share. OK. How does that
- 18:34calculation work? Is it like a daily snapshot?
- 18:37It is regularly calculated by comparing the fund's
- 18:40holdings weightings directly against the benchmark
- 18:43index weightings. OK. Active share measures the
- 18:46total percentage of a fund's portfolio that differs
- 18:48from the index. So if a fund holds the exact
- 18:52same stocks at the exact same weights, its active
- 18:56share is zero. If it holds completely different
- 18:59stocks, its active share is 100. So if I'm looking
- 19:03at a mutual fund with an active share of, say,
- 19:0615 % and they are charging me 2 % a year. then
- 19:09you are paying a 2 % fee for 15 % of a decision.
- 19:12Wow. You are paying for active management that
- 19:15simply does not exist in the portfolio. That's
- 19:17rough. Now, we must be intellectually honest
- 19:19here. Having a very high active share does not
- 19:22guarantee the manager will generate outsized
- 19:24returns. No, of course not. They could use their
- 19:26freedom to make wildly different choices that
- 19:29turn out to be terrible, and they could lose
- 19:30your money faster than the index. Right. Being
- 19:33different doesn't automatically mean being right.
- 19:35Exactly. But if a fund has a high active share,
- 19:38at least you are actually receiving the specialized
- 19:41service you're paying for. Right. With a closet
- 19:43indexer, the combination of index -like holdings
- 19:46and high fees guarantees you will lose to the
- 19:49market over the long term. Okay, so let's make
- 19:51this actionable for the listener who wants to
- 19:53go audit their own portfolio the minute this
- 19:57deep dive ends. Sure. Because our sources highlight
- 19:59a frustrating reality. Not all funds in Canada
- 20:03actually publish their active share number. No,
- 20:05they don't. They aren't required to print it
- 20:07on the glossy brochure. Yeah. So if a fund manager
- 20:09is intentionally hiding this metric, how can
- 20:12an everyday investor spot a closet indexer? Well,
- 20:15you don't need a Bloomberg terminal or a complex
- 20:18math degree for this. You can run what we call
- 20:20the two -minute test. Oh, I love a practical
- 20:22tool. Walk us through the mechanics of the two
- 20:24-minute test. It's simple. Every fund is legally
- 20:27required to publish its top 10 holdings, which
- 20:30are readily available on their website or in
- 20:32their fact sheet. You pull up that document.
- 20:34Then you open a second tab and pull up the top
- 20:3710 holdings of the benchmark index that the fund
- 20:40claims to be competing against. Okay, so you
- 20:43put them side by side. You literally just look
- 20:45at the two lists. If the actively managed funds
- 20:48top 10 holdings are the exact same three banks,
- 20:51the exact same two pipelines, and the exact same
- 20:54telecom giants in roughly the exact same percentages
- 20:57as the passive index, you have your answer. If
- 21:00the top of the portfolio looks exactly like the
- 21:03index, but the fee is 2%, you are looking at
- 21:05a closet indexer. That is incredibly empowering.
- 21:09Like, you don't need to model cash flows, you
- 21:10just need to compare two lists of ten names.
- 21:12It completely demystifies the illusion they are
- 21:15trying to sell you. Man, we have covered a massive
- 21:18amount of mechanical ground today. Let's wrap
- 21:20up the core mission for the listener. What are
- 21:23the undeniable takeaways when it comes to navigating...
- 21:26fund categories. First, completely ignore the
- 21:29marketing name on the brochure and read the mandate.
- 21:32The mandate is the legal constraint that tells
- 21:34you what risks you actually own. Second, check
- 21:38your blind spots with balanced and sector funds.
- 21:41Make sure your convenient tasting menu isn't
- 21:43forcing you into a bad asset allocation, and
- 21:46make sure your sector funds aren't accidentally
- 21:48doubling your concentration in risks you already
- 21:51own through your broad index. And third, Always
- 21:54run the two minute test. Like, never pay boutique
- 21:57active management fees for a generic index portfolio.
- 22:01If you want to mirror the market, just buy a
- 22:03passive index fund for a fraction of the cost.
- 22:06The mechanics of fees will eat your retirement
- 22:08if you aren't paying attention to what's under
- 22:10the hood. Absolutely. Now, before we leave you
- 22:12today, we want you to think about one last psychological
- 22:15trick that the fund marketing machine has up
- 22:17its sleeve. Oh, this is a big one. If you are
- 22:19flipping through a financial magazine, You will
- 22:22inevitably see a glossy ad for a mutual fund,
- 22:24right? And in giant bold letters, it will brag
- 22:27that it ranks in the top quartile of its peer
- 22:30category. It sounds incredible. You think, wow,
- 22:32this manager is in the top 25 % of all their
- 22:35competitors. I've found a winner. But if you
- 22:39remember everything we've talked about today
- 22:41regarding how categories and styles behave over
- 22:44long cycles, you need to ask yourself a critical
- 22:48question. What if the entire category crashed
- 22:50that year? Exactly. If a manager ranks in the
- 22:53top quartile of a category where every single
- 22:56fund lost money, congratulations to them, but
- 22:59they still lost your money. Yeah, being the tallest
- 23:01person on a sinking ship doesn't keep you from
- 23:03drowning. Category rankings can completely mask
- 23:06the fact that the underlying asset class is destroying
- 23:09your wealth, yet the manager is still taking
- 23:11a victory lap. and charging you for it. Exactly.
- 23:15So go check your portfolio's performance against
- 23:17an absolute benchmark, not just against its peers.
- 23:20Are you paying a manager a premium fee just to
- 23:22lose slightly less of your money than the guy
- 23:24next door? It's a question you have to ask. That's
- 23:26your deep dive for today. Tess, dress the label
- 23:29on the t -shirt. Look at the sketching.