Latest / Studio B Sessions / How Momentum, Gear Strategy, And Relationships Build A Six-Figure Video Business

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How Momentum, Gear Strategy, And Relationships Build A Six-Figure Video Business · Studio B Sessions

• 0:04
  Vipul Bindra: Welcome to another episode of Studio B Sessions.
• 0:07
  Vipul Bindra: Uh, I am Bendra, the owner of Bendra Productions here in Orlando, and we got Mario again on the producer table.
• 0:14
  Vipul Bindra: Say hi, Mario.
• 0:15
  Mario Rangel: Mario.
• 0:16
  Mario Rangel: Hey guys, how are you today?
• 0:17
  Mario Rangel: It's Ami, Mario.
• 0:19
  Vipul Bindra: And our guest today, favorite from season one, Sean is back.
• 0:24
  Vipul Bindra: What's up?
• 0:24
  Vipul Bindra: What's that?
• 0:25
  Vipul Bindra: Very good DP director.
• 0:27
  Vipul Bindra: Um, you know, killing it out there.
• 0:29
  Vipul Bindra: How's it going?
• 0:31
  SPEAKER_01: I'm just keep trying to kill it as much as possible.
• 0:33
  SPEAKER_01: That's all I'm doing, man.
• 0:34
  SPEAKER_01: One day at a time.
• 0:35
  Vipul Bindra: No, I had such a good time.
• 0:36
  Vipul Bindra: I think you were one of my favorite guests in season one.
• 0:38
  Vipul Bindra: So we wanted to do a lot of people.
• 0:39
  SPEAKER_01: Yo, they might be listening and be like, what are you doing?
• 0:43
  SPEAKER_00: But I was.
• 0:45
  Vipul Bindra: No, but like uh, you know, the goal was um uh to bring, you know, a healthy mix of new guests, but then I wanted to bring some of my favorites.
• 0:53
  Vipul Bindra: And and uh when I when I was thinking about who to bring back, trust me, I didn't even have to think twice about bringing you because you were one of my favorite guests on season one, just because not only are you very talented, but you're also very funny as a former stand-up comedian.
• 1:07
  Vipul Bindra: Ah, yeah, former, former.
• 1:08
  Vipul Bindra: Former, former.
• 1:09
  SPEAKER_00: Yeah, I mean, I still stand up every now and then.
• 1:11
  SPEAKER_00: Yeah, so no, not former.
• 1:15
  Vipul Bindra: Maybe part-time.
• 1:16
  SPEAKER_01: Part-time, part-time.
• 1:18
  Vipul Bindra: So, so you know, it's just fun.
• 1:19
  Vipul Bindra: So, what's been going on?
• 1:20
  Vipul Bindra: So, last we saw you was almost what, six, seven months ago.
• 1:23
  SPEAKER_01: I was in January of this year, right?
• 1:25
  SPEAKER_01: Yeah.
• 1:26
  SPEAKER_01: Um, I mean, the biggest thing, I've just been, I guess, I'm not gonna say upgrading my clientele, but different types of clients have been coming in lately.
• 1:34
  SPEAKER_01: So um recently I was filming for a like a private chef company that does food for private jets and stuff like that.
• 1:42
  SPEAKER_01: Uh, got a cool commercial project coming up, a lot more traveling, you know.
• 1:47
  SPEAKER_01: But it's always like it's the same thing, just an evolved version of it.
• 1:51
  Vipul Bindra: Yeah, you know?
• 1:52
  Vipul Bindra: So how did you so let's see what you do different?
• 1:55
  Vipul Bindra: Because last I know you had started, right?
• 1:58
  Vipul Bindra: Right.
• 1:59
  Vipul Bindra: And you had gone to the six figures that everyone does.
• 2:02
  Vipul Bindra: So you were already there.
• 2:03
  Vipul Bindra: Right.
• 2:03
  Vipul Bindra: But in the last, you know, six-ish months, what have you done to be able to upgrade your clientele?
• 2:08
  Vipul Bindra: Anything particular that you did?
• 2:11
  SPEAKER_01: Nah, I think the biggest thing for me is uh momentum.
• 2:15
  SPEAKER_01: You know, so like when I hit the six figures last year, I was like, okay, this is crazy.
• 2:20
  SPEAKER_01: Just keep doing the same thing, and of of eventually it'll get it'll grow to, you know, maybe 200,000, 300,000.
• 2:28
  SPEAKER_01: Um, and the cool thing is, actually, right now, as of six months, I'm at I'm already at like 150.
• 2:35
  SPEAKER_01: So I'm hoping by the end of the year I can hit like three to 250 three.
• 2:40
  SPEAKER_01: That would be a good trend, yeah.
• 2:41
  SPEAKER_01: Right?
• 2:42
  SPEAKER_01: You know, you know what I mean?
• 2:43
  Vipul Bindra: And things tend to go better during the summer.
• 2:45
  Vipul Bindra: Yeah, yeah.
• 2:45
  SPEAKER_01: Yeah.
• 2:46
  SPEAKER_01: And as you know, and any other videographers listening, like you you already have you built up, let's say, let's say you only made 80,000, but you have all those clients from that year.
• 2:55
  SPEAKER_01: If you did a good job, they're gonna reach out to you next year.
• 2:57
  SPEAKER_01: Exactly.
• 2:58
  SPEAKER_01: And if their friends reach out to them, hey, I need video, they're gonna reach out to you.
• 3:01
  SPEAKER_01: So I think it's it's just natural that you'll keep making more and building more clientele.
• 3:05
  Vipul Bindra: Exactly.
• 3:06
  Vipul Bindra: So that is the smart move.
• 3:08
  Vipul Bindra: And then and a lot of things, the best thing I like about it is the longer you do, the better work you do, right, the more clientele you have.
• 3:14
  Vipul Bindra: That's more people to just dial your phone or email, and the more people who can call you for a giveaway.
• 3:20
  Vipul Bindra: Yeah.
• 3:21
  Vipul Bindra: And at the end of the day, that eventually you just don't even have to look for work coming in, right?
• 3:26
  SPEAKER_01: Right.
• 3:26
  SPEAKER_01: And I I will say too, another thing, something I did change, I did um change my rates slightly.
• 3:32
  SPEAKER_01: So, like, I I'm me personally, I don't like to just up my rate for no reason.
• 3:36
  SPEAKER_01: I like to do something to up my rate, you know.
• 3:39
  SPEAKER_01: So, as you know, I just bought some lenses, you know, first cinema set of lenses.
• 3:42
  SPEAKER_01: So I'm like, that now that that's an option of what I can provide, my rate has to go up.
• 3:47
  Vipul Bindra: Makes sense, you know what I mean.
• 3:48
  Vipul Bindra: So, and and if anyone wants to check out, we did do a video comparing the because funny enough, both at the same time you bought the R.
• 3:55
  Vipul Bindra: Yeah, exactly.
• 3:55
  Vipul Bindra: I think it was like a day apart.
• 3:56
  Vipul Bindra: Yeah, exactly.
• 3:57
  Vipul Bindra: I'm like, I had a project that needed them.
• 3:59
  Vipul Bindra: You uh you went to NAB, I think, and you saw the new Luster version.
• 4:03
  Vipul Bindra: Yeah.
• 4:04
  Vipul Bindra: And uh and funny enough, I don't think that many people have it.
• 4:07
  Vipul Bindra: I know the Vespids are very popular, right?
• 4:09
  Vipul Bindra: But not that many people have the R.
• 4:11
  SPEAKER_01: There's only like one other person in Central Florida that has your set.
• 4:15
  Vipul Bindra: Exactly.
• 4:15
  Vipul Bindra: And and I don't think anyone else has uh the Lusters.
• 4:18
  Vipul Bindra: Yeah, yeah, yeah.
• 4:19
  Vipul Bindra: So I think it's incredible.
• 4:22
  Vipul Bindra: So but but uh funny enough, uh, and and I will go back to that because I want to talk more about Chinese lenses, but um but yes, so you've been you know you've been upping your game, you've been adding to the to the thing.
• 4:34
  Vipul Bindra: So what what have you been able to change your rates?
• 4:36
  Vipul Bindra: So going back to it, yeah, what they were, yeah, let's say the end of the year to where they are now, right?
• 4:41
  Vipul Bindra: And how are you justifying it to a client, let's say that's repeat because new, I think it's easier, right?
• 4:46
  Vipul Bindra: Yes, easier with new, yeah, yeah.
• 4:48
  SPEAKER_01: Um, well, because for my race, it's always like a range.
• 4:51
  SPEAKER_01: So before I was like anywhere from like a thousand to fifteen hundred.
• 4:54
  SPEAKER_01: Yeah.
• 4:54
  SPEAKER_01: Um, now I'm trying to stay within like eighteen hundred to like twenty-five per day.
• 4:59
  SPEAKER_01: Um, and that's if I'm just bringing like camera and minimal gear.
• 5:03
  SPEAKER_01: Um, and I think the biggest way I justify, I just kind of just show it's the quality of the work.
• 5:07
  SPEAKER_01: Yeah, you know.
• 5:08
  SPEAKER_01: So a lot of my old clients, I'll like say, hey, this is a cool project I've been working on, you know, or I just tested out my new lenses on this project.
• 5:14
  SPEAKER_01: So I kind of just keep them in the loop with other client work that I'm doing, and then they're like, Oh, okay, cool, that's awesome.
• 5:20
  SPEAKER_01: So when I slap that bill on your invoice, you you won't be surprised.
• 5:24
  Vipul Bindra: Yeah, exactly.
• 5:25
  Vipul Bindra: So it's mostly your experience, right?
• 5:27
  Vipul Bindra: That you're adding.
• 5:28
  Vipul Bindra: Obviously, you added cinema lens.
• 5:30
  Vipul Bindra: Is there anything else you added?
• 5:31
  SPEAKER_01: Um, nah, that's it.
• 5:32
  SPEAKER_01: That's the biggest thing.
• 5:33
  SPEAKER_01: I've I'm like, my FX6 is the job there, as you know, as you know.
• 5:36
  Vipul Bindra: Yeah, it works.
• 5:37
  Vipul Bindra: Funny enough, we just did a project in Chicago and Mari was there.
• 5:40
  Vipul Bindra: Yeah.
• 5:41
  Vipul Bindra: Uh our our our whole kit was, I think, three FX6s, FX3, and the main A cam was a Burano.
• 5:48
  Vipul Bindra: And I'm still interested, but that like as soon as we turned them on, yeah.
• 5:52
  Vipul Bindra: Dude, I was surprised.
• 5:53
  Vipul Bindra: I was just like, Yeah, you know, an impressed is the word.
• 5:56
  Vipul Bindra: Yeah.
• 5:56
  Vipul Bindra: And I was impressed with 8K and all that, but I was just like, FX6 was looking about the same.
• 6:03
  Vipul Bindra: Really?
• 6:03
  Vipul Bindra: And I was like, this is crazy.
• 6:05
  Vipul Bindra: So it's basically to me, the image looked now.
• 6:08
  Vipul Bindra: Obviously, we weren't testing it, we weren't out of the colour.
• 6:10
  Vipul Bindra: Of course, of course.
• 6:10
  Vipul Bindra: It looked dynamically live in the moment.
• 6:12
  Vipul Bindra: Yeah, live in a in a in a inside environment, at least, there was not that much difference, other than just a high resolution.
• 6:18
  SPEAKER_01: Because the the Burano just has like stabilization.
• 6:21
  SPEAKER_01: Is that like the biggest difference?
• 6:23
  Vipul Bindra: Yeah, I mean, no, it's also supposed to be closer to the Venice 2, yeah, 8K, but supposed to have a better sensor, better, you know, every built-in, you know, uh V mounts like NDV and all that.
• 6:35
  Vipul Bindra: So it's supposed to be a better uh another Cinealta camera, like right?
• 6:40
  Vipul Bindra: That's the the way that they're describing it.
• 6:43
  Vipul Bindra: Uh, somewhere in between that that FX9 that is and the Venice 2.
• 6:47
  Vipul Bindra: Okay, that makes sense.
• 6:48
  Vipul Bindra: Yeah, but it didn't feel like that.
• 6:50
  Vipul Bindra: Uh like I said, I I was highly, let's say I was highly interested in picking one up right away.
• 6:56
  Vipul Bindra: And uh, and so the the cameras I was eyeing were Barano to add is the ACAM, like you said, trying to up it to to where having that middle tier.
• 7:05
  Vipul Bindra: Currently, I don't have it.
• 7:06
  Vipul Bindra: Right.
• 7:07
  Vipul Bindra: So, which is Tucky coming out of the R is why I added them.
• 7:10
  Vipul Bindra: Basically, uh the way it works with me, at least, is agencies approach.
• 7:14
  Vipul Bindra: And if they're high-end agencies, I already know what the rental costs on a R is or signature primes or whatever lenses we're using, cook lenses.
• 7:21
  Vipul Bindra: So it's very easy.
• 7:22
  Vipul Bindra: They're you know, you just fill them the rental, right?
• 7:25
  Vipul Bindra: Yeah, here you go.
• 7:25
  Vipul Bindra: Yeah, yeah.
• 7:26
  Vipul Bindra: So so so so you don't need to own that type of stuff, but then the most of the local or l or I even say low corporate clients, they don't care either what you're using, or if they do, it's usually FX6s, FXCs, they're in that lower tier, right?
• 7:39
  Vipul Bindra: Which is fine, which we can service ourselves, yeah, pull in that rental revenue ourselves, but there's no middle tier.
• 7:45
  Vipul Bindra: If somebody's like, hey, I don't have the RA budget, but I want to do something better than the FX sixes.
• 7:50
  Vipul Bindra: That's where I thought the Burano's.
• 7:54
  SPEAKER_01: Hey, but is that middle when it's like$25,000?
• 7:56
  Vipul Bindra: Yeah, but it's not hundred thousand for an LF.
• 7:59
  Vipul Bindra: I mean maybe sixty nowadays you can buy a useful one.
• 8:01
  Vipul Bindra: I guess you're right.
• 8:02
  Vipul Bindra: But but also the the codex, you know, it's easier to work with.
• 8:06
  Vipul Bindra: Yeah, yeah.
• 8:10
  Vipul Bindra: Around the camera to make it work.
• 8:12
  Vipul Bindra: I hope that makes sense.
• 8:13
  Vipul Bindra: So, anyway, at least that was the thought process that I can add a Burano, have a metal camera, and add coming now, coming back to the Chinese lenses part.
• 8:21
  Vipul Bindra: Right.
• 8:21
  Vipul Bindra: Basically, I was always against all these Chinese companies popping up, but the truth is it cannot be ignored.
• 8:27
  Vipul Bindra: They are killing it.
• 8:28
  Vipul Bindra: They're crashing.
• 8:29
  Vipul Bindra: Even though I uh again, I don't know the length.
• 8:31
  Vipul Bindra: Like, you know, the thing about cook lenses is that, for example, they're very expensive, right?
• 8:35
  Vipul Bindra: Like your resale is gonna be there.
• 8:37
  Vipul Bindra: Yeah, it's not like uh, you know, the glass is just gonna decrease in value or whatever.
• 8:43
  Vipul Bindra: As long as you take care of it, you can keep making rental money, uh, it holds its value, there's a certain look that people want.
• 8:49
  Vipul Bindra: My whole thing with these these Chinese companies was they a that's with I think any industry, every year they're coming out to three sets of lenses, they're upping their game, so you know that the set A, your the value is not held, the demand isn't there for rental.
• 9:03
  Vipul Bindra: So I never wanted to invest in.
• 9:04
  Vipul Bindra: Not that I'd never use it, like I used the Pictors a while back, like I'm talking five, six, whenever they came out on a project, we rented them, but they weren't like an investment great product to me.
• 9:14
  Vipul Bindra: But I finally, after I looked at the I was like, this, you know, for the price.
• 9:19
  SPEAKER_01: Yeah, for the price, I think for the price, especially, yeah.
• 9:21
  Vipul Bindra: Exactly.
• 9:21
  Vipul Bindra: And I was like, this this is not so originally we were gonna rent them, right?
• 9:25
  Vipul Bindra: For this project.
• 9:26
  Vipul Bindra: I had like you said, the one person who has them, yeah.
• 9:29
  Vipul Bindra: Uh is where who I was thinking about renting them from.
• 9:31
  Vipul Bindra: But then I was like, you know what?
• 9:32
  Vipul Bindra: It makes just sense to just acquire them.
• 9:36
  Vipul Bindra: Just get them.
• 9:36
  Vipul Bindra: Uh uh, because uh I saw that middle tier that I can fulfill.
• 9:41
  Vipul Bindra: So as in that's where they are.
• 9:42
  Vipul Bindra: Now it's like, hey, corporate shoot, G Masters, right?
• 9:46
  Vipul Bindra: Slightly bigger.
• 9:47
  Vipul Bindra: Now we can bring the RL, and we have the rental market of cooks and signature brands and whatever lenses on Jinu.
• 9:54
  Vipul Bindra: What are we gonna use on that higher tier market?
• 9:56
  SPEAKER_01: Yeah, and I I think in my opinion, when it comes to like I was like, I could buy a new camera, I have the FX6, I could go to red, I could black magic, whatever.
• 10:04
  SPEAKER_01: But I was like, or I could just level up my camera already have, and I got the R's, and I'm like, dude, this it's a different.
• 10:11
  SPEAKER_01: You can tell immediately, as soon as you look at the monitor, it's like, oh, that's a big difference.
• 10:15
  SPEAKER_01: Exactly, right?
• 10:15
  SPEAKER_01: Yeah, so I'm like, okay, now I got a 10% bug.
• 10:18
  Vipul Bindra: Huge upgrade.
• 10:18
  Vipul Bindra: Every single person on set, Mario.
• 10:20
  Vipul Bindra: What do you think about the lenses?
• 10:22
  Mario Rangel: They were great.
• 10:24
  Mario Rangel: They were like, like everybody said, Netflix quality.
• 10:27
  SPEAKER_01: Yeah, yeah.
• 10:28
  SPEAKER_01: And that's on the FX6.
• 10:29
  SPEAKER_01: Are you sure it wasn't the lighting?
• 10:31
  SPEAKER_01: I mean, the lighting helps, it definitely helps.
• 10:34
  SPEAKER_01: The lighting helps.
• 10:35
  SPEAKER_01: Um, but yeah, yeah, they they're some they're sweet, man.
• 10:38
  SPEAKER_01: And and that's that's the thing you have to do.
• 10:39
  SPEAKER_01: It's either you can pay$25,000 for a new camera, or but the lenses, I get I guess if you got the 10 lens kit, it's about the same price.
• 10:46
  SPEAKER_01: You know, but that's 10 lenses.
• 10:48
  SPEAKER_01: Yeah.
• 10:48
  SPEAKER_01: Because if you bought the$25,000 camera, you still don't have the lenses.
• 10:51
  SPEAKER_01: Yeah.
• 10:52
  SPEAKER_01: What are you gonna shoot photoglasses on a Burano?
• 10:54
  SPEAKER_01: Exactly.
• 10:55
  SPEAKER_01: Which you can.
• 10:56
  SPEAKER_01: You can.
• 10:56
  Vipul Bindra: You can but you're right, absolutely.
• 10:58
  Vipul Bindra: And then lenses is a typically again, I don't know the longer how long these will last.
• 11:05
  Vipul Bindra: Right.
• 11:05
  Vipul Bindra: Because they are again Chinese lenses.
• 11:07
  Vipul Bindra: Yeah, these companies are known to every two years throw a new set out.
• 11:10
  Vipul Bindra: Right.
• 11:11
  Vipul Bindra: But it is a good investment because they are uh like I said, for the money, they are they're really good.
• 11:17
  Vipul Bindra: This is the way I would describe it, all right, like I did in the video.
• 11:21
  Vipul Bindra: I think, and again, I could be wrong, but this is just what my thought process is.
• 11:25
  Vipul Bindra: Literally, the the DZU engineers in China went, okay, let's order a signature prime from RA, let's order a cook, uh, you know, as for and then they basically put their engineers in a room said, give us a combination of that.
• 11:39
  Vipul Bindra: Yeah, yeah.
• 11:40
  Vipul Bindra: Because if you feel it, uh, you know, it literally feels, I'm not even joking, in the hand, it feels like um um like a very heavy signature prime.
• 11:48
  Vipul Bindra: So it's not as lightweight as it's but the feeling that you get in your hand, the build and everything is very similar.
• 11:54
  Vipul Bindra: And then the colors that they're using, and then the look is warmer, very much like a cook look.
• 11:59
  Vipul Bindra: Uh not exactly the same, but very close.
• 12:01
  Vipul Bindra: Like so, I felt like it was giving me a combination of both, and which is a good look.
• 12:06
  Vipul Bindra: It's very good look.
• 12:06
  Vipul Bindra: It's a nice.
• 12:08
  Vipul Bindra: I think they're a very good investment, they're very beautiful lenses for the price I paid them.
• 12:12
  Vipul Bindra: And uh, like you said, it just is another tool in the bucket.
• 12:16
  Vipul Bindra: I don't think it changes anything, but it's a little option, you know.
• 12:20
  SPEAKER_01: So when you're like when you're working with your clients, let's say um the job requires a cinema lens kit and you already have one now.
• 12:28
  SPEAKER_01: Um, are you adding that on as an add-on to like your invoice or in the negotiation?
• 12:34
  Vipul Bindra: If I'm billing Sean, then I'm adding it because it makes sense to justify it.
• 12:37
  Vipul Bindra: Yeah, yeah.
• 12:37
  Vipul Bindra: I don't know, it's hard, it's gonna be hard to tell Sean that hey, I'm just gonna charge, like you said, yeah, instead of 22,500 in the shoe.
• 12:44
  Vipul Bindra: Right.
• 12:44
  Vipul Bindra: And you're like, Right, because you you understand the lingo.
• 12:48
  Vipul Bindra: Right.
• 12:48
  Vipul Bindra: Where's this coming from?
• 12:49
  Vipul Bindra: They're like, hey, we're gonna use this set of lenses, there's the extra cost coming from, makes absolute sense.
• 12:54
  Vipul Bindra: But typical client that we talked about, my entire process has been that I've dialed it down now, it's just give them one price.
• 13:01
  Vipul Bindra: Right.
• 13:02
  Vipul Bindra: And and and there's obviously ways to many different ways that we discussed last season.
• 13:07
  Vipul Bindra: But main thing is uh it works for me.
• 13:09
  Vipul Bindra: And I find that gives me as a producer, now this is not as a director DP, I don't care what pre-production costs, post-production costs, right?
• 13:16
  Vipul Bindra: As long as you have the budget.
• 13:17
  Vipul Bindra: But as a producer, it's very important to have flexibility.
• 13:21
  Vipul Bindra: What I find with my corporate clients, when I tell them, let's say this is gonna be$5,000, right?
• 13:25
  Vipul Bindra: It's gonna be a$10,000 shoot.
• 13:27
  Vipul Bindra: It's very easy then for me to go, hey, this project we need the Cinnet lenses.
• 13:31
  Vipul Bindra: Let's put some of the allocate the budget here.
• 13:34
  Vipul Bindra: Or hey, you know what?
• 13:34
  Vipul Bindra: I can I can use two extra people on set.
• 13:36
  Vipul Bindra: Let me see if who I can get else on the screen.
• 13:39
  Vipul Bindra: Right?
• 13:40
  Vipul Bindra: I have the freedom, but if I go in the the project and already coat, like we're gonna have three crew, this lenses, or this now, my freedom is gone.
• 13:47
  Vipul Bindra: Right.
• 13:47
  Vipul Bindra: Because I gotta provide that.
• 13:48
  Vipul Bindra: Now it's gonna be hard.
• 13:50
  Vipul Bindra: Technically, contractually speaking, I can't change my now.
• 13:54
  Vipul Bindra: It's different as a DP because I'm just being brought in as a role.
• 13:57
  Vipul Bindra: Yeah, I can fulfill that role, and then there is I don't mind like hey, here's the DP rate, here's the equipment rate, or whatever.
• 14:04
  Vipul Bindra: And it's very common to do that anyway.
• 14:05
  Vipul Bindra: Right, right, right.
• 14:06
  Vipul Bindra: Uh so so it really depends on who the client is.
• 14:10
  Vipul Bindra: Who you're working with.
• 14:10
  Vipul Bindra: Yeah, okay.
• 14:11
  SPEAKER_01: That makes sense.
• 14:11
  SPEAKER_01: That makes sense.
• 14:12
  SPEAKER_01: Yeah, kind of something I've been adding on.
• 14:14
  SPEAKER_01: I'm like, I'm like, oh, now that I have them, I'm like, yeah, if you want my cinema lens, I have photo lenses, but if you want the quality that you saw in that video, exactly, it's an optional upgrade upgrade, right?
• 14:23
  SPEAKER_01: Recommended and depends on the project too.
• 14:25
  SPEAKER_01: Highly recommend it.
• 14:25
  SPEAKER_01: Exactly.
• 14:26
  Vipul Bindra: If it's like a corporate project, I'm sure it's not necessary.
• 14:29
  Vipul Bindra: Yeah, yeah, like a corporate event or something like that.
• 14:31
  Vipul Bindra: Yeah, you're not you don't need artists.
• 14:33
  Vipul Bindra: But if but if there's a project like like you said, you're doing a documentary or something, or even high-end corporate interview where you're like, oh, right, this lens isn't is is adds the value, right?
• 14:43
  Vipul Bindra: That's where you go, hey, this is gonna add.
• 14:45
  Vipul Bindra: Do you like Netflix?
• 14:47
  Vipul Bindra: Then you'll like these.
• 14:48
  Vipul Bindra: Exactly.
• 14:48
  Vipul Bindra: There you go.
• 14:50
  Vipul Bindra: Yeah, I wonder how many Netflix DPs are gonna have.
• 14:52
  Vipul Bindra: Yeah, like uh no.
• 14:55
  SPEAKER_01: Yo, so have you uh have you been playing with any like AI stuff?
• 14:59
  SPEAKER_01: I think since the last I talked, there's been a little bit, but like now it's like AI is AI is everything.
• 15:04
  Vipul Bindra: No, we're integrating AI into everything.
• 15:06
  Vipul Bindra: Yeah, Mario wants to use two AI to edit this uh podcast.
• 15:10
  Vipul Bindra: Oh really?
• 15:10
  Vipul Bindra: Okay, I feel like the real time cutting that he's doing is more cool, right?
• 15:15
  Vipul Bindra: But uh but AI, no, I I can't live my life without AI anymore.
• 15:19
  Vipul Bindra: Already, right?
• 15:19
  Vipul Bindra: But something going back to simple what did exist six months ago, yes.
• 15:23
  Vipul Bindra: But no, because here's the thing.
• 15:25
  Vipul Bindra: Yeah, at least for me, now I can't speak for everyone, I am authentic because if I write an email, I wrote the email.
• 15:32
  Vipul Bindra: Now I may go to Chat GP and say, make it look better, make it look better, fix my you know, errors or whatever, polish it.
• 15:39
  Vipul Bindra: But it's not like I'm saying words that didn't come out, I'm not telling it to just write from straight personally.
• 15:45
  Vipul Bindra: And it's it's speeding up my proposals, it's speeding up my email responses, it's helping me sometimes gather thoughts like hey, this meeting happened, here's some meeting notes and parse out valuable information, stuff like that, right?
• 15:59
  Vipul Bindra: Where it can come in very handy.
• 16:00
  Vipul Bindra: Yeah, now is it going to replace uh you know 100% of everything yet?
• 16:06
  Vipul Bindra: Yeah, no, but there's some amazing tools, 11 Labs.
• 16:09
  Vipul Bindra: We've been using AI websovers a lot from Artlist.
• 16:12
  Vipul Bindra: Yeah, so there's a lot of cool tools out there, yeah, yeah, yeah.
• 16:16
  Vipul Bindra: But nothing I think replaces me yet.
• 16:19
  Vipul Bindra: Yeah.
• 16:20
  Vipul Bindra: And the day that happens, we're fine.
• 16:22
  Vipul Bindra: Yeah.
• 16:23
  Vipul Bindra: You know, I'll I'll become an AI company.
• 16:25
  Vipul Bindra: I guess we we operate the AI for a client, but right now it's not there yet, but it is a tool.
• 16:29
  Vipul Bindra: So I think whoever is not gonna use is gonna be left behind.
• 16:32
  Vipul Bindra: What do you think?
• 16:32
  Vipul Bindra: Which what have been you'd using?
• 16:34
  Vipul Bindra: Any cool AI?
• 16:35
  SPEAKER_01: Um so I I've 11 Labs, same, all the artless AI, uh Google, VO3, all those.
• 16:41
  SPEAKER_01: Um I've been using those on a few client projects too.
• 16:44
  SPEAKER_01: Um, I think I when it comes to AI, my opinion is you have I guess you have the good and the bad.
• 16:51
  SPEAKER_01: The good side is it lowers the barrier of entry for uh for upcoming videographers and stuff.
• 16:57
  SPEAKER_01: So it's like before you had to pay for somebody to create your shot list or to create your storyboard.
• 17:02
  SPEAKER_01: Um, you had to pay for somebody to narrate the video, you know, all this type of stuff to create like, oh, I didn't get that drone shot.
• 17:08
  SPEAKER_01: You know, it's like I gotta find somebody to get that drone shot in New York or pay story blocks to get it.
• 17:13
  SPEAKER_01: So it's like now I can just pay$10 a month and like I have access to what these people in the uh higher-ups and industry had access to.
• 17:21
  SPEAKER_01: That's a good thing.
• 17:22
  SPEAKER_01: I think the downside is people might be relying on it too much, you know.
• 17:28
  SPEAKER_01: Like even for like an email, like I wrote an email the other day.
• 17:30
  SPEAKER_01: I was like, okay, I'm gonna try to write one without AI.
• 17:31
  SPEAKER_01: I've been writing it with AI for the last year.
• 17:33
  SPEAKER_01: I was like, I mean, just write an email without AI.
• 17:35
  SPEAKER_01: And I wrote it, I'm like, this sucks.
• 17:37
  SPEAKER_01: Exactly, right?
• 17:38
  Vipul Bindra: You know what I mean?
• 17:38
  SPEAKER_01: I'm like, but I used to write emails all the time before AI.
• 17:41
  Vipul Bindra: But what's crazy to me is thinking six months later, is it gonna be just AI talking to AI?
• 17:45
  Vipul Bindra: I send you an AI email.
• 17:46
  Vipul Bindra: That's what I think so.
• 17:47
  SPEAKER_01: Email response back, then my rises it, you know, like, hey, what do you want to say?
• 17:51
  SPEAKER_01: Like, say something, I don't care.
• 17:52
  Vipul Bindra: Yeah, exactly.
• 17:53
  Vipul Bindra: It's gonna be crazy.
• 17:54
  Vipul Bindra: I think it's a dystopia.
• 17:55
  Vipul Bindra: Yeah.
• 17:56
  Vipul Bindra: Uh I uh I again I I can't predict the future.
• 17:58
  Vipul Bindra: Right, for sure, of course.
• 17:59
  Vipul Bindra: I think AI is here to stay.
• 18:01
  Vipul Bindra: Yeah, definitely.
• 18:02
  Vipul Bindra: At least in our industry, just need to adapt.
• 18:05
  Vipul Bindra: Yeah.
• 18:05
  Vipul Bindra: We have always been adapt or die, uh, the fast moving industry anyway.
• 18:11
  Vipul Bindra: Because, you know, for example, just look at what happened to lighting.
• 18:14
  SPEAKER_01: Yeah.
• 18:15
  Vipul Bindra: For 20, 30 years, if 100 years actually, it was just all that hot light.
• 18:19
  Vipul Bindra: Yeah, that happened.
• 18:19
  Vipul Bindra: And then LEDs came immediately, and first you were like, oh, they're interesting.
• 18:23
  Vipul Bindra: Interesting, cool, but they're not high quality.
• 18:25
  Vipul Bindra: And look now, like, I don't own a single hot light, and I don't know that many people don't own a single hotlight.
• 18:30
  Vipul Bindra: I was at uh full sale filming the last three days, which is a school here locally, right?
• 18:34
  Vipul Bindra: Trains so many filmmakers.
• 18:36
  Vipul Bindra: Guess what I saw?
• 18:38
  Vipul Bindra: Everything aperture, everything aperture, not a single, not even a NAN Light, not even another LED brand.
• 18:44
  Vipul Bindra: And it's slow.
• 18:46
  Vipul Bindra: Yeah, exactly.
• 18:47
  Vipul Bindra: For them to have everything aperture, I was like, this is what the next generation of students is gonna learn on.
• 18:54
  SPEAKER_01: So they don't even know what a highlight is, they don't know anything, you know.
• 18:59
  SPEAKER_01: So speaking of, I know earlier we're talking about Chinese companies.
• 19:02
  SPEAKER_01: Um is Aperture Chinese or American?
• 19:04
  SPEAKER_01: Yes, Chinese, yeah, yeah.
• 19:05
  Vipul Bindra: They're all that's why they're they they come so fast.
• 19:08
  SPEAKER_01: Yeah, yeah, that's crazy.
• 19:09
  SPEAKER_01: Yeah, so like uh when I went to NAB, there's a lot all the companies had their version of the aperture lights on the 1200, 600, all that stuff.
• 19:18
  SPEAKER_01: And I will say, because aperture is the most pricey one, the competitors are coming in hot.
• 19:24
  SPEAKER_01: Yeah, and the pricing is 10 times better.
• 19:26
  SPEAKER_01: Exactly.
• 19:26
  SPEAKER_01: And the quality is just as because with a once they got now that they got the science behind the light down, it's like yeah, the price doesn't really make sense for aperture right now, I think.
• 19:34
  SPEAKER_01: Exactly.
• 19:34
  Vipul Bindra: But see, it depends on becoming the industry standard or not.
• 19:37
  Vipul Bindra: Right.
• 19:38
  Vipul Bindra: Here's the thing um the way I look at it is it's kind of like cook lenses, right?
• 19:42
  Vipul Bindra: Right?
• 19:43
  Vipul Bindra: Yeah, yeah, yeah.
• 19:43
  Vipul Bindra: There's a reason people ask for cook, right?
• 19:48
  Vipul Bindra: Does that mean there's not been innovation?
• 19:50
  Vipul Bindra: No, right.
• 19:50
  Vipul Bindra: Because look at our DZO lenses simple as that, because these companies have been able to come in, they have no legacy to maintain, they have no rules.
• 19:58
  Vipul Bindra: Like I said, they don't care that they just Release ours.
• 20:01
  Vipul Bindra: Oh, let's coat them differently.
• 20:02
  Vipul Bindra: Let's tell them it's luster.
• 20:03
  Vipul Bindra: Yeah.
• 20:04
  Vipul Bindra: Right?
• 20:04
  Vipul Bindra: They have nothing to protect, which is which can be bad as you investing into something.
• 20:09
  Vipul Bindra: It's a risk.
• 20:10
  Vipul Bindra: But as the as a brand goes, they can move so fast.
• 20:13
  Vipul Bindra: Just like Aperture came in.
• 20:14
  Vipul Bindra: They were like, oh, here's a monitor we sell.
• 20:16
  Vipul Bindra: Here's a microphone we sell.
• 20:17
  Vipul Bindra: Then there's a light we sell.
• 20:19
  Vipul Bindra: Then they realize, oh, LED's moving faster than they.
• 20:22
  Vipul Bindra: So we're gonna stick with that.
• 20:23
  Vipul Bindra: Exactly.
• 20:23
  Vipul Bindra: And then they you a lot of people don't even remember what they were selling when they launched.
• 20:27
  Vipul Bindra: They weren't just a light.
• 20:28
  SPEAKER_01: How much is the Aperture 6 uh uh 1200?
• 20:31
  SPEAKER_01: X is 2990.
• 20:33
  SPEAKER_01: 2990?
• 20:34
  Vipul Bindra: Yeah, so$3,000, but then you need the the Fresnel, you need the barn doors, right?
• 20:38
  Vipul Bindra: So you need to add a lot of things.
• 20:39
  Vipul Bindra: It's probably like closer to 4,000 after everything.
• 20:42
  Vipul Bindra: Yeah.
• 20:43
  SPEAKER_01: When we're at NAB, um newer, you know, newer, everybody, everybody, newer was like bottom of the barrel, worse of the worst back in the day.
• 20:50
  SPEAKER_01: Aren't they still but they have come up, yes?
• 20:52
  SPEAKER_01: They come up, yeah.
• 20:53
  SPEAKER_01: Like I got a newer 600-watt light, and it's just like the Aperture 600, same look, same style, same power output.
• 21:00
  SPEAKER_01: I think it's a little bit more.
• 21:01
  SPEAKER_01: You know, and it's we gotta pull up the price.
• 21:03
  Vipul Bindra: I've got a color meter.
• 21:04
  Vipul Bindra: Okay, we can see actually what's coming out of it.
• 21:07
  Vipul Bindra: Yeah, my clients can't tell though.
• 21:09
  Vipul Bindra: See, and that that I totally agree with what you're saying.
• 21:13
  SPEAKER_01: See, the thing is you wouldn't use it for like a big commercial, like a big, big hundred thousand dollar budget commercial.
• 21:18
  Vipul Bindra: Lighting is having the same thing, it's just yeah, uh what happened to lenses.
• 21:22
  Vipul Bindra: You know, five years ago, ten years ago, how many choices did you have?
• 21:26
  Vipul Bindra: Not that many.
• 21:26
  Vipul Bindra: Yeah, not many.
• 21:27
  Vipul Bindra: Yeah, you you had this the traditional uh companies, and I don't think this replaces them.
• 21:32
  Vipul Bindra: Nah, of course not.
• 21:32
  Vipul Bindra: Yeah, but this has brought us options, like I said, we can offer a low tier, we can offer because these are not the only lenses, they have vest bits, you know, they have zooms that are cheaper.
• 21:41
  Vipul Bindra: So you have a class of product that now you can offer that wasn't there, right?
• 21:46
  Vipul Bindra: And they are getting very close.
• 21:47
  Vipul Bindra: They're getting close, 90-95% for a lot like a quarter of the price.
• 21:52
  SPEAKER_01: Exactly.
• 21:52
  SPEAKER_01: Yeah, and like the yeah, the the newer light that I saw NAB, so it's just like 1200, aperture 1200, but this one's fully waterproof, like they had it running under yeah, it was under a fountain of water, and the water's just draining on it for hours.
• 22:05
  Vipul Bindra: I think you can do that on the 1200 X.
• 22:06
  Vipul Bindra: 1200 too?
• 22:07
  SPEAKER_01: Okay, so this is the same fully waterproof, same power output, but I think they're selling it for a thousand dollars.
• 22:13
  Vipul Bindra: Yeah, which is really, really amazing.
• 22:15
  Vipul Bindra: But here, and and I think that's renaissance has happened in lighting too.
• 22:18
  Vipul Bindra: Right.
• 22:19
  Vipul Bindra: I don't think again, I think it slowed down a little bit.
• 22:21
  Vipul Bindra: Yeah, for sure.
• 22:21
  Vipul Bindra: Because I think the biggest thing was first getting the brightness, yeah, the brightness.
• 22:24
  Vipul Bindra: Now that the we're past the brightness barrier, positive quality, which RGB ACL, which Aperture calls Blair, has figured that out.
• 22:32
  Vipul Bindra: Yeah, I think these brands are not that far, so they're still on LED, I believe, uh newer and stuff.
• 22:37
  Vipul Bindra: But yeah, a year, give it them a year.
• 22:39
  Vipul Bindra: They'll have RGB ACL lights, and then the accessibility becomes for everyone, right?
• 22:45
  Vipul Bindra: Everybody, yeah.
• 22:45
  Vipul Bindra: I don't think they replace it because here's what happened with Aperture.
• 22:49
  Vipul Bindra: They became an industry standard for LED.
• 22:52
  Vipul Bindra: Them and maybe Nan Lite or Nan Lux rather have become accepted.
• 22:56
  Vipul Bindra: What do you see?
• 22:57
  Vipul Bindra: Yeah, it's it's really hard to get into Hollywood, is what I'm saying.
• 23:00
  Vipul Bindra: Yeah, not that it matters for us, but what I'm saying is they have been able to get past and they're actually being used on film sets, they're actually being put on a condor up in the air, like they are out there, they're being used.
• 23:12
  Vipul Bindra: So now it's no longer considered like five years ago, you were the the like the DZO of lighting, right?
• 23:18
  Vipul Bindra: If you were using aperture, you were like using something new, unique in what are you doing?
• 23:22
  Vipul Bindra: Yeah, yeah, yeah.
• 23:23
  Vipul Bindra: You wouldn't find it on that many Hollywood sets now.
• 23:25
  Vipul Bindra: If you if I showed up with my van, it absolutely nobody would blink an eye.
• 23:30
  Vipul Bindra: They'll be like, Oh, yeah, yeah, cool, yeah, we know that lighting has put the hair put a 12 or an X hair.
• 23:33
  Vipul Bindra: You know what I mean?
• 23:34
  Vipul Bindra: Like it's it's accepted.
• 23:35
  Vipul Bindra: Will newer be that way?
• 23:36
  Vipul Bindra: No, no, but give it three years, who knows?
• 23:38
  Vipul Bindra: Who knows?
• 23:39
  Vipul Bindra: Exactly.
• 23:40
  SPEAKER_01: Yeah, yeah, yeah.
• 23:40
  Vipul Bindra: Yeah, it's crazy.
• 23:42
  Vipul Bindra: It's it's moving fast, and which is why being a videographer is very easy now, but I think also very hard to be a filmmaker.
• 23:49
  Vipul Bindra: Right, right.
• 23:50
  Vipul Bindra: Because you're spoiled for choices, right?
• 23:52
  Vipul Bindra: And the way I look at it is there's two ways to look at it.
• 23:54
  Vipul Bindra: You're like, hey, I want to make film a stand-up comedy, or I want to make short films here, or now for some corporate package.
• 24:00
  Vipul Bindra: It's fine.
• 24:01
  Vipul Bindra: Go whatever camera you want, quite literally whatever camera, a couple of lights, a couple of good mics, right?
• 24:08
  Vipul Bindra: You're done.
• 24:09
  Vipul Bindra: It you're spoiled for choice.
• 24:10
  Vipul Bindra: It doesn't even matter you pick a new or new one, it'll be good enough.
• 24:13
  Vipul Bindra: Right.
• 24:14
  Vipul Bindra: But the the problem happens is now you're like, I want to now go in bigger stats, or I want to work on something bigger.
• 24:20
  Vipul Bindra: Now it becomes harder because you have to buy again standard stuff.
• 24:25
  Vipul Bindra: Right.
• 24:25
  Vipul Bindra: But when standards are changing so fast, it's very hard to invest in equipment.
• 24:30
  Vipul Bindra: Because right now, let's say FX6s are the standard, right?
• 24:33
  Vipul Bindra: I find in corporate commercial, mid-tier work and lower quite literally the standard.
• 24:38
  Vipul Bindra: They're even making movies on FX6 now.
• 24:40
  Vipul Bindra: So but those are the cameras that have like penetrated the market.
• 24:44
  Vipul Bindra: But what stops Sony from coming out the next one?
• 24:46
  Vipul Bindra: They're four or five-year-old cameras, right?
• 24:48
  Vipul Bindra: Yeah, could you do that?
• 24:49
  Vipul Bindra: And then you invested in FX6.
• 24:52
  Vipul Bindra: Today you could you have high resale on your camera, me too.
• 24:55
  Vipul Bindra: Yeah.
• 24:55
  Vipul Bindra: Good investments, but as soon as the next one comes out, you know, will it hold the value?
• 25:00
  SPEAKER_01: Right, yeah.
• 25:01
  SPEAKER_01: I think I I I hear what you're saying, but I feel like for a lot of people, the the biggest issue is people who don't invest at all.
• 25:08
  SPEAKER_01: Yeah.
• 25:08
  SPEAKER_01: You know, because like I know I think they're smarter.
• 25:11
  SPEAKER_01: You think so?
• 25:12
  Vipul Bindra: Yeah, because right now, look, okay, here's the way I look at it.
• 25:15
  Vipul Bindra: You go to a client, and again, there's different ways to do it.
• 25:17
  Vipul Bindra: Right.
• 25:18
  Vipul Bindra: There's no right or wrong.
• 25:19
  Vipul Bindra: Yeah.
• 25:19
  Vipul Bindra: But nothing stops you from finding the company.
• 25:21
  Vipul Bindra: Let's say you're actually talented and creative.
• 25:24
  Vipul Bindra: Go to the client.
• 25:25
  Vipul Bindra: Uh, let's talk about corporate filmmaking, right?
• 25:27
  Vipul Bindra: You're like, hey, your website's old school, your photography is like trash.
• 25:32
  Vipul Bindra: How about we come in, we replace with high-end photos, we get you a new website, we get your all video content, we make a plan for social media, right?
• 25:39
  Vipul Bindra: The whole shebang.
• 25:40
  Vipul Bindra: Right.
• 25:41
  Vipul Bindra: You come in, you bring you a Sean in to do the video part, we bring a photographer to update the photos.
• 25:46
  Vipul Bindra: Yeah.
• 25:46
  Vipul Bindra: And sometimes you can even do both.
• 25:48
  Vipul Bindra: Uh, you know, if you want to take on both sides of it, but one thing, yes, and then you hire a website designer.
• 25:53
  Vipul Bindra: There you make majority of the profit, and not saying Sean, you wouldn't make money, right?
• 25:58
  Vipul Bindra: You'll take your let's say two grand or 2500 rate that you want to.
• 26:01
  Vipul Bindra: The photographer will take their thousand dollars, let's say they want to.
• 26:04
  Vipul Bindra: Uh, but but point is you the person who's making most of the money, right?
• 26:09
  Vipul Bindra: Who's gonna go sell this to the client and execute on it, now they have to be able to execute it.
• 26:13
  Vipul Bindra: I guess they have to have zero investment.
• 26:15
  SPEAKER_01: Yeah, I think it depends on like what kind of clients you're working with.
• 26:18
  SPEAKER_01: You know, if you're working all the time and you're constantly having to find somebody to rent your camera from, it probably gets a little complicated at some point, you know.
• 26:25
  Vipul Bindra: Yeah, but I'm saying then you s you're you are you have so much freedom though.
• 26:29
  Vipul Bindra: Right because if Sean says I'm not available, hey Bendra, yeah, you want to come shoot this project with me?
• 26:34
  Vipul Bindra: You see what I'm saying?
• 26:34
  Vipul Bindra: You're not limited, and then let's say if if Sony comes up with the FX2 mark, FX6 Mark II, and again, you could become the I'm saying the person who's selling the video to the client, you could become the budget option, and now you could go, let's say Sean, you decide not to upgrade.
• 26:51
  Vipul Bindra: Yeah, yeah.
• 26:52
  Vipul Bindra: So so now that he's like, hey, can you cut the rate a little bit?
• 26:54
  Vipul Bindra: The camera's not value.
• 26:55
  Vipul Bindra: You're like, sure, I'll do it for 2200.
• 26:57
  Vipul Bindra: I don't know.
• 26:58
  Vipul Bindra: Or whatever the rate is, and and versus I upgrade and I I get the new FX Mark II.
• 27:03
  Vipul Bindra: So you'd be like, uh, oh, or so now you have two options to client.
• 27:06
  Vipul Bindra: You're like, hey, we could do it at this price point, right?
• 27:09
  Vipul Bindra: Uh, or we can do it at this price point.
• 27:11
  Vipul Bindra: Right.
• 27:11
  Vipul Bindra: You seem to say you're you didn't have to make a zero zero investment.
• 27:14
  Vipul Bindra: So now you can use FXX Mar II or FX7, whatever the age, whatever they call it.
• 27:19
  Vipul Bindra: Yeah.
• 27:19
  Vipul Bindra: What I'm saying is that the both approaches are correct.
• 27:22
  Vipul Bindra: It just depends on what's right.
• 27:25
  Vipul Bindra: At the end of the day, I'm saying if you want to make money, gear is not the way.
• 27:29
  Vipul Bindra: Right.
• 27:29
  Vipul Bindra: Yeah.
• 27:30
  Vipul Bindra: But if you love video, then you know you want your kid, you want to have something to be with.
• 27:34
  SPEAKER_01: Because I haven't I haven't seen a lot of people do it that don't have gear.
• 27:38
  SPEAKER_01: Like you, you're a good salesman, right?
• 27:40
  SPEAKER_01: Like you know how to like kind of pitch yourself and like Yeah, but uh here's the thing.
• 27:44
  Vipul Bindra: I'll tell you the recent plot project I closed not even a week ago, right?
• 27:48
  Vipul Bindra: No.
• 27:49
  Vipul Bindra: Uh and um guess what they they called me.
• 27:52
  Vipul Bindra: They said, hey, let's get on a call.
• 27:54
  Vipul Bindra: We want to make a c a few videos.
• 27:56
  Vipul Bindra: Yeah.
• 27:57
  Vipul Bindra: And uh here's the scope.
• 27:58
  Vipul Bindra: They had the videos lined up.
• 28:00
  Vipul Bindra: Rough idea.
• 28:00
  Vipul Bindra: Obviously, they want my help.
• 28:02
  Vipul Bindra: Right.
• 28:02
  Vipul Bindra: But that but I was like, sounds good.
• 28:03
  Vipul Bindra: They were and I was like, What's the budget?
• 28:05
  Vipul Bindra: They were like, Well, we don't know.
• 28:06
  Vipul Bindra: Like, well, you you've hired me a few times, you know what this type of things costs.
• 28:09
  Vipul Bindra: Uh, are we gonna make something really good?
• 28:11
  Vipul Bindra: Right.
• 28:12
  Vipul Bindra: And what are we so what part of video we're looking at?
• 28:14
  Vipul Bindra: They gave me a price.
• 28:15
  Vipul Bindra: I said, You gave me a price times that by the number of videos, that's the total.
• 28:19
  Vipul Bindra: Let's do it.
• 28:20
  Vipul Bindra: And we're like, let's do it.
• 28:21
  Vipul Bindra: I hope that makes sense.
• 28:22
  Vipul Bindra: At no point did we talk about how many people on how many shoot days?
• 28:26
  Vipul Bindra: But this is cameras.
• 28:27
  Vipul Bindra: That's all it's yeah, but that's what I'm saying.
• 28:28
  Vipul Bindra: But I didn't do any sales, yeah.
• 28:30
  Vipul Bindra: I hope that makes sense.
• 28:31
  Vipul Bindra: Yeah, but I have the relationship, right?
• 28:33
  Vipul Bindra: Yeah, I have built that trust, right?
• 28:36
  Vipul Bindra: But the sales is no sales.
• 28:38
  Vipul Bindra: Like you called me, you were like, hey, dude, I'm I'm doing commercial, you want to help?
• 28:41
  Vipul Bindra: I was like, absolutely cool.
• 28:43
  Vipul Bindra: I don't have to sell you on anything because you have a trust.
• 28:46
  Vipul Bindra: You know, if Bendra comes, he's coming with yeah, everything, and I'm gonna take care of you because that's what I do with my clients.
• 28:52
  Vipul Bindra: The same thing as this client doesn't mean I won't take care of them, right?
• 28:56
  Vipul Bindra: But we didn't have that discussion.
• 28:58
  SPEAKER_01: So, what I'm saying is so I don't know, equipment doesn't sell anything.
• 29:01
  SPEAKER_01: Let's use uh, because like you've been in the industry for a long time, everybody knows you, we know what you have, we know the quality that you bring and everything.
• 29:08
  SPEAKER_01: But you have uh a newer guy on the scene who doesn't have anything, right?
• 29:13
  SPEAKER_01: I don't think he'll be able to tackle that call the same, he probably won't even get the call in the first place.
• 29:17
  SPEAKER_01: So it's like you gotta come to the table with something.
• 29:20
  SPEAKER_01: Yes, you know, so you need some a way to build your portfolio, build relationships to know people.
• 29:25
  SPEAKER_01: But like if you if you don't have anything, I honestly probably wouldn't hire you on my set.
• 29:29
  SPEAKER_01: Yeah, you know what I mean?
• 29:30
  Vipul Bindra: So it's yeah, but see, it's different.
• 29:32
  Vipul Bindra: Though though that that'd be wrong approach, right?
• 29:34
  Vipul Bindra: If somebody is new, let's say just start a full sale and they go, hey, I want to be a DP on the city.
• 29:38
  Vipul Bindra: Yeah, yeah, yeah.
• 29:39
  Vipul Bindra: What?
• 29:40
  Vipul Bindra: Hold on a minute.
• 29:41
  Vipul Bindra: Yeah, I think the approach is I think the the approach would be the the and again, every everyone has their own approach, but the way I would approach it is simply as just meeting you.
• 29:50
  Vipul Bindra: Right.
• 29:50
  Vipul Bindra: I think meeting you is a bigger value than being in your set first because you have so much novel of knowledge, you've been doing this a few years, you've figured out you've cracked the code, which is right, how do I make a livable income doing this?
• 30:03
  Vipul Bindra: Doing this, yeah.
• 30:04
  Vipul Bindra: This is fun.
• 30:05
  Vipul Bindra: Let's be real.
• 30:05
  Vipul Bindra: What we do is cool, right?
• 30:07
  Vipul Bindra: So so being able to do this and make a living is is awesome, but so many people can't haven't been able to figure that out.
• 30:14
  Vipul Bindra: Right.
• 30:14
  Vipul Bindra: So I think just being able to tap into you and be asking you questions, what would you do now?
• 30:19
  Vipul Bindra: Now, what would you do today?
• 30:20
  Vipul Bindra: Because, like we said, industry moves so fast.
• 30:22
  Vipul Bindra: And you in one coffee could give them good advice that I think is worth it.
• 30:26
  Vipul Bindra: The second thing I would ask is, hey, let me come be on your set and do BTS.
• 30:29
  Vipul Bindra: Something where you out of the way, yeah.
• 30:31
  Vipul Bindra: And once you have got their vibes right, you think, yeah, they're not gonna bother my client.
• 30:35
  Vipul Bindra: Yeah, yeah.
• 30:36
  Vipul Bindra: And they can learn.
• 30:37
  Vipul Bindra: Yeah, exactly, right?
• 30:38
  Vipul Bindra: You gotta just observe.
• 30:40
  Vipul Bindra: Uh I think that is where I would approach it, not straight to the client.
• 30:43
  Vipul Bindra: You're right.
• 30:44
  Vipul Bindra: But nothing stops you if you have enough knowledge.
• 30:47
  Vipul Bindra: Let's say you've been on a few sets, you understand now how Sean approaches his client, and you approach a company and you sell them on a project, and you you know for sure you can execute it.
• 30:58
  Vipul Bindra: Nothing stops that person now from coming to, hey Sean, I have a client that I need your help on.
• 31:03
  Vipul Bindra: Right.
• 31:03
  Vipul Bindra: Would you DP this project for me?
• 31:05
  Vipul Bindra: The same person who is now asking you for coffee could now hire you, and then they could go, hey, uh, what's your rate?
• 31:11
  Vipul Bindra: What you gonna take on this, right?
• 31:12
  Vipul Bindra: And then that's the negotiation that you would have.
• 31:15
  Vipul Bindra: And now you can bring your years of experience, all the gear that you have without this person having to do anything.
• 31:21
  Vipul Bindra: My entire point is the most successful filmmaker I know owns very little.
• 31:26
  Vipul Bindra: They're using reds, but they're like 10-year-old cameras.
• 31:30
  Vipul Bindra: You could buy the red for$1,500.
• 31:32
  Vipul Bindra: Are they they're DP?
• 31:33
  Vipul Bindra: No, they're production companies.
• 31:34
  Vipul Bindra: Production company?
• 31:35
  Vipul Bindra: Production company, three to four tables.
• 31:38
  Vipul Bindra: Yeah, one of these states.
• 31:39
  Vipul Bindra: Yeah, yeah.
• 31:39
  Vipul Bindra: I don't want to say bad things, because you know, I let's be real, they make awesome videos, but the tools they use are very old tools.
• 31:47
  Vipul Bindra: They're like very old red cameras, very small team, uh, but they're making seven figures, right?
• 31:53
  Vipul Bindra: Right, right, right.
• 31:54
  Vipul Bindra: They're doing they're killing it because the videos are fun to watch.
• 31:58
  Vipul Bindra: Right, right.
• 31:58
  Vipul Bindra: They're not cinematic videos, but the videos are fun to watch, they have good stories.
• 32:03
  Vipul Bindra: Yeah.
• 32:03
  Vipul Bindra: People videos that people want to share.
• 32:05
  Vipul Bindra: I hope that makes sense.
• 32:06
  Vipul Bindra: Yeah, yeah, I mean.
• 32:06
  Vipul Bindra: And that makes them a million dollars using literally the most most rudimentary tools.
• 32:11
  Vipul Bindra: Because like I said, it was it was good at one point when they bought it.
• 32:14
  Vipul Bindra: Right.
• 32:14
  Vipul Bindra: But now the company's 15 years old.
• 32:16
  Vipul Bindra: Yeah, yeah, yeah.
• 32:16
  Vipul Bindra: It's old school, and they never saw the need to upgrade because they're like, well, it's a job done.
• 32:21
  SPEAKER_01: Well, I I guess that's kind of what I was saying.
• 32:23
  SPEAKER_01: Like, I they they're still invested in some way, yeah, but they're not they don't have the gear acquisition center where they're constantly buying the newest.
• 32:30
  SPEAKER_01: I don't think it's necessarily the newest, but you gotta have you gotta be in the game in some way, shape, or form.
• 32:34
  SPEAKER_01: You can't have nothing.
• 32:35
  SPEAKER_01: Yeah, and like and I would love to collaborate.
• 32:37
  Vipul Bindra: For example, with this person I'm talking about.
• 32:39
  Vipul Bindra: I wouldn't hire them as my DP.
• 32:41
  Vipul Bindra: Right.
• 32:41
  Vipul Bindra: But I would love to bring them on as like a producer and be like, hey, how do we make how do we make something like you're doing, right?
• 32:47
  Vipul Bindra: Like we got the technical side, and it could be the opposite.
• 32:50
  Vipul Bindra: Not that I don't make creative videos, but uh, you know, a lot of people bring me on as the technical side, just because I'm so so into everything, where they're like, hey, I don't know what's the latest, the greatest.
• 33:01
  Vipul Bindra: But we'll just come on set, you know, you take care of the equipment and the year, and I don't mind helping friends where they're good, they will focus about the client, the story, the all the you know, the creative side of it.
• 33:11
  Vipul Bindra: And I'm happy to come in.
• 33:12
  Vipul Bindra: And even then, a lot of times I'm solving problems because they're like, so we want the light here.
• 33:16
  Vipul Bindra: Where do we put the light to get the light that we want, right?
• 33:19
  Vipul Bindra: So it is creative and technical at the same time.
• 33:22
  Vipul Bindra: But what I'm saying is they didn't invest in things, they don't know whether 1200x is the latest or have it or not.
• 33:28
  Vipul Bindra: But I guess there's where do you fit in?
• 33:31
  Vipul Bindra: I think that's where the the summary of this I see is like you are carving your own path.
• 33:37
  SPEAKER_01: Yeah, finding my own clients and stuff like that.
• 33:39
  SPEAKER_01: Exactly.
• 33:39
  Vipul Bindra: And you're like, this is the value I bring.
• 33:42
  Vipul Bindra: And having the right tools is a value, absolutely.
• 33:45
  SPEAKER_01: And a tool is knowing someone like Benja Productions, you know.
• 33:49
  SPEAKER_01: I mean, like, like I know you, I have a couple other gaffers I know.
• 33:52
  SPEAKER_01: I mean, DPs, everything is like your network is a is something you also provide to the county, right?
• 33:57
  SPEAKER_01: Some people don't have that either.
• 33:58
  Vipul Bindra: Yeah, and and and and even if you acquired gear, my entire thing, it's not always like for example, the shoot that we we did uh recently, and like I said, we were talking about with Esteban, it's like we needed pocket threes.
• 34:10
  Vipul Bindra: I don't own those cheaper cameras, right?
• 34:12
  Vipul Bindra: Makes me want to buy one, right?
• 34:13
  Vipul Bindra: But I needed pocket threes.
• 34:15
  Vipul Bindra: We found people who had pocket threes.
• 34:16
  Vipul Bindra: So now having a pocket three was a value, right?
• 34:18
  Vipul Bindra: The people in that set were because they had pocket three.
• 34:22
  Vipul Bindra: I hope that makes sense.
• 34:22
  Vipul Bindra: Yeah, yeah, it makes sense.
• 34:23
  Vipul Bindra: He was like, I have an FX6, FX3.
• 34:25
  Vipul Bindra: I was like, No, no, I don't need any of that.
• 34:26
  Vipul Bindra: I got those two.
• 34:27
  Vipul Bindra: Yeah, I need you to bring your pocket three.
• 34:29
  Vipul Bindra: Yeah, uh, so sometimes you never know.
• 34:31
  Vipul Bindra: I'm saying you're right.
• 34:32
  Vipul Bindra: Here is a tool and it's an asset because yeah, you can get called for having specific things, and it doesn't necessarily have to be expensive things like my FPV pilot has an had a DJI action camera, and I was like, oh, perfect on his FPV because we were shooting now with Pocket 3s.
• 34:49
  Vipul Bindra: I was like, oh, it'll match perfectly, right?
• 34:51
  Vipul Bindra: Right, you fit right into the production, come on out, even though it's a$350 camera, I'm hiring him for his like extensive FPV skills, right?
• 35:00
  Vipul Bindra: But the camera being able to match with the Pocket 3 was the selling factor.
• 35:04
  Vipul Bindra: Right.
• 35:05
  Vipul Bindra: So uh so you so you wouldn't be amazed, like a$350 camera can also be the factor where because he could have been like, no, I only have GoPro, yeah.
• 35:12
  Vipul Bindra: And I'll be like, oh, let me hire this other FPV pilot with a matching camera.
• 35:16
  Vipul Bindra: Not that there's that much different, it just for workflow made sense.
• 35:19
  Vipul Bindra: Right.
• 35:19
  SPEAKER_01: Um and it fits.
• 35:21
  SPEAKER_01: Yeah, I guess too, like it it depending on uh it doesn't necessarily matter the the tools you have.
• 35:27
  SPEAKER_01: I I know plenty of people who have FX6s that are hitting me up, like, oh, how do I do this?
• 35:31
  SPEAKER_01: I didn't know you could do that at FX6.
• 35:32
  SPEAKER_01: Oh, why does it look like that?
• 35:34
  SPEAKER_01: I'm like, you got the same camera I got.
• 35:36
  SPEAKER_01: It's more of like, like you said, the FPV pilot.
• 35:39
  SPEAKER_01: How do you use those tools?
• 35:40
  SPEAKER_01: You know what I mean?
• 35:41
  SPEAKER_01: So if you can, if you got a 10-year-old camera, a Canon, whatever, but your quality is looking better than these guys who are doing it with the FX6, you can still, you know, you can still make some moves with that.
• 35:52
  Vipul Bindra: No, you're absolutely right.
• 35:54
  Vipul Bindra: Knowing your tool, it's like taking a very successful, let's say very experienced construction person and saying, hey, we're gonna take your D Walt or Milwaukee tools.
• 36:03
  Vipul Bindra: Here's a hammer.
• 36:04
  Vipul Bindra: Here's a here's here's cheaper Walmart tools.
• 36:06
  Vipul Bindra: Will they struggle?
• 36:07
  Vipul Bindra: Yes, but will they be able to make something beautiful?
• 36:09
  Vipul Bindra: Yes, yeah, and strong, you know, because and I would hire him any day over the new guy who has Milwaukee and all the best tools.
• 36:15
  Vipul Bindra: Now, the the right combination, and this is where people get it wrong, some people are like gear don't matter, or or you know, sk or or whatever, skills don't matter, yeah.
• 36:24
  Vipul Bindra: The whole thing is the right is the right person with the right tools.
• 36:28
  Vipul Bindra: Yeah.
• 36:28
  Vipul Bindra: So so it's so the both arguments technically fall flat, but at the end of the day, the way I look at it, at least in corporate commercial filmmaking, here's the the truth.
• 36:38
  Vipul Bindra: Can you do it sustainably?
• 36:41
  Vipul Bindra: There's no point not having tools or having tools if you don't have clients.
• 36:45
  Vipul Bindra: Right.
• 36:45
  Vipul Bindra: If you don't have people who you who get value out of what you you do, right, and they're willing to pay for it.
• 36:52
  Vipul Bindra: The truth is the most high-paying clients do not give a crap about the camera I have.
• 36:57
  Vipul Bindra: Yeah.
• 36:58
  Vipul Bindra: But they do have a trust factor that I will bring the right tools and the right people for the job, right?
• 37:03
  Vipul Bindra: And and and that's what I think is more important.
• 37:06
  Vipul Bindra: Building a network, building trust, yeah, finding those clients.
• 37:10
  Vipul Bindra: Because I bet you your clients love you not because you have the Rls, but because what you create with the Rls.
• 37:16
  Vipul Bindra: But having the R's helps to help you create.
• 37:18
  Vipul Bindra: I hope that makes sense.
• 37:19
  Vipul Bindra: Yeah, yeah, yeah.
• 37:20
  Vipul Bindra: So it's like both sword that way.
• 37:22
  Vipul Bindra: It's weird.
• 37:22
  SPEAKER_01: Yeah, yeah.
• 37:23
  SPEAKER_01: Yeah, because my clients, they just I mean, I will say the goal, the goals on the lens is just like, oh my god, this is crazy.
• 37:28
  SPEAKER_01: But they're not gonna pay me more just because they see the goal.
• 37:31
  SPEAKER_01: That's more, yeah.
• 37:31
  Vipul Bindra: But the way I look at it is very simple, being honest with you, Sean.
• 37:34
  Vipul Bindra: I'm like, hey, if I need now Lester and you're that you're you have them available that day, guess what I'm doing?
• 37:39
  Vipul Bindra: I'm calling you, I'm bringing them on set, and you get some rental money, and now I didn't have to spend 10 grand buying those lenses.
• 37:46
  Vipul Bindra: That makes sense.
• 37:46
  SPEAKER_01: Yeah, yeah, it makes sense.
• 37:48
  Vipul Bindra: So I think, and same thing, I'm sure you you're there's a project, you're like, hey, they wanna they don't want that that uh amber color.
• 37:55
  Vipul Bindra: Yeah, exactly.
• 37:56
  Vipul Bindra: They don't want the the the vintagey look.
• 37:58
  Vipul Bindra: So I can I but I love the odds.
• 38:00
  Vipul Bindra: Can I borrow uh your audio?
• 38:02
  Vipul Bindra: I'm like, sure, you know, yeah, it's some extra money in my pocket, they were not being used of that day, right?
• 38:07
  Vipul Bindra: And we both win but by having the right tools and then having the right network.
• 38:11
  Vipul Bindra: I hope that makes sense.
• 38:12
  Vipul Bindra: Yeah, it's so so I think, yeah, exactly.
• 38:14
  Vipul Bindra: I think that that's why when when I heard, I was like, this is amazing because I wanted to buy the Luster, yeah, and I made the decision to buy the non-luster ones just because they fit better in what I do, but that does not mean I won't have projects where I need this.
• 38:28
  Vipul Bindra: And you never know.
• 38:29
  Vipul Bindra: We could probably bring you uh in, you know, if we can afford you right as the DP on that project.
• 38:34
  Vipul Bindra: Don't do that, I don't do that.
• 38:35
  Vipul Bindra: Friends, your rates will be up another more in six months when I need it.
• 38:39
  Vipul Bindra: For clients, but for friends, I got it.
• 38:41
  Vipul Bindra: No, it's the same thing.
• 38:42
  Vipul Bindra: Yeah, no, I I do the same thing helping friends out, but you get the point.
• 38:46
  Vipul Bindra: We both win by knowing each other and having right, but also different tools, actually.
• 38:51
  Vipul Bindra: Because if you both have the R lenses, it's a key, then who's winning?
• 38:55
  SPEAKER_01: Uh you know, I think even like uh, I mean the FX6 is it is a popular camera, but that still kind of set me apart from a lot of people that I knew.
• 39:03
  SPEAKER_01: I'm like, I only know like maybe 10 people that have FX6.
• 39:06
  SPEAKER_01: Oh, really?
• 39:06
  SPEAKER_01: I don't I know you probably know you probably know a lot.
• 39:08
  Vipul Bindra: Everyone has an FX6, yeah, yeah.
• 39:10
  SPEAKER_01: Well, I guess I know 10 people that I like that have the FX6.
• 39:15
  SPEAKER_01: Yeah, the light.
• 39:18
  SPEAKER_01: Yeah, yeah, you're one, you're one.
• 39:20
  SPEAKER_01: You got two FX, you're two of them.
• 39:22
  SPEAKER_01: Um uh yeah, so I I think like it kind of adds some value because like people like me, I like them.
• 39:28
  SPEAKER_01: So it's like, oh, I want to hire somebody I like that has a camera that I need.
• 39:31
  SPEAKER_01: Yeah, you know, versus if I had like a uh Z V E 10 or something like that, it's like I like you, but like I your camera isn't what I need, you know.
• 39:40
  Vipul Bindra: So you got so it's no before I had two, funny enough, because when I was going through my Z V E 10?
• 39:45
  Vipul Bindra: No, not Z V 10, the FX6 I'm talking about before I had two, because you know, I transitioned a couple years ago from Canon.
• 39:50
  Vipul Bindra: So I had bought one and then took me a bit to say yes to the Sony ecosystem.
• 39:55
  Vipul Bindra: Yeah.
• 39:55
  Vipul Bindra: Point is I I actually hired someone just because I needed a B cam, and the only reason I Hired them, which they were a good person, but because they had the FX6.
• 40:03
  Vipul Bindra: Right.
• 40:03
  Vipul Bindra: I needed that camera and I needed someone who can operate that camera.
• 40:06
  Vipul Bindra: And knows how to use it.
• 40:07
  Vipul Bindra: Made it made it very easy to decision to get them, you know.
• 40:10
  Vipul Bindra: Yeah.
• 40:11
  Vipul Bindra: So so you're right.
• 40:13
  Vipul Bindra: Gear will get you jobs.
• 40:16
  SPEAKER_01: To an extent.
• 40:16
  SPEAKER_01: Yeah, but if you showed up on it, you know.
• 40:18
  Vipul Bindra: Yeah, but if you showed up and you didn't have uh the skills to operate that camera, I don't I don't think you you would think on the fly, you know.
• 40:27
  Vipul Bindra: Because if I give somebody my, for example, like I'm like, here's the keys, take my van.
• 40:31
  Vipul Bindra: I don't think most people will even know where to start.
• 40:34
  Vipul Bindra: Right.
• 40:34
  Vipul Bindra: If I uh if I'm making real sense.
• 40:36
  Vipul Bindra: Not saying that uh it's something difficult, it's just it takes years of experience, right?
• 40:42
  Vipul Bindra: Right.
• 40:43
  Vipul Bindra: Uh of how to set up this specific thing with this specific thing, this accessory goes here.
• 40:48
  Vipul Bindra: If you don't even know what you need to grab, yeah, you see what I'm saying?
• 40:51
  Vipul Bindra: Like, yeah, even though it may just be a knuckle that you tighten here, yeah.
• 40:55
  Vipul Bindra: But I have a grip, for example, milk crate, right?
• 40:57
  Vipul Bindra: That has like 50 different grip things in there.
• 41:00
  Vipul Bindra: If you have no idea which one you need, you'll be all day there just figuring out something that would take me five seconds to figure out, right?
• 41:06
  Vipul Bindra: Yeah, yeah.
• 41:07
  Vipul Bindra: And uh, so I think that gear, but if you also needed a certain knuckle and you didn't have it, it doesn't matter how much skill you have.
• 41:14
  Vipul Bindra: You don't got it, you gotta find it.
• 41:16
  SPEAKER_01: But like like I work with Oliver a lot, and like Oliver, he's he's not necessarily a he's more of a DP than a gaffer, but he knows a lot like on how to make things happen.
• 41:25
  SPEAKER_01: So like we'll get on set, a shoe, and let's say we forgot that that knuckle that we need.
• 41:30
  SPEAKER_01: He knows five other ways to make the same thing happen, right?
• 41:33
  SPEAKER_01: You know, and that's that's super valuable, yeah.
• 41:35
  Vipul Bindra: And same thing uh with me, that's how I ended up even being hired sometimes to do a gaffing job.
• 41:42
  Vipul Bindra: Because I'm primarily a director, producer, DP, right?
• 41:45
  Vipul Bindra: Right, but then somehow I've ended up on my friend set doing audio or gaffing.
• 41:49
  Vipul Bindra: And it's because when you've been doing this so long, you've been in so many different you have I've been around some of the really, really talented gaffers throughout the country.
• 41:59
  Vipul Bindra: You learn and you cut pick up things and you go, Oh, okay.
• 42:02
  Vipul Bindra: I can do this.
• 42:02
  Vipul Bindra: You can do that with that.
• 42:04
  Vipul Bindra: Oh yeah, exactly.
• 42:04
  Vipul Bindra: And I I and I can set up things and whatever.
• 42:08
  Vipul Bindra: Yeah, and and and the reason that gives me funny enough a competitive advantage is because now I'm in a smaller market, right?
• 42:14
  Vipul Bindra: And most gaffers here are you know working with tools that are let's say not industry standard because that's like you said, they they can just buy newer or whatever, that's what they have in in their arsenal because the rates are lower.
• 42:27
  Vipul Bindra: Then I can come in if a production comes in from LA, they're like, hey, we're just looking for this, this, this, this, and oh, you're the only one who has all this.
• 42:35
  Vipul Bindra: So you you can write plug and play, plus they don't have to describe to you what they want, how to to make it work, or whatever.
• 42:42
  Vipul Bindra: They just say, Hey, I want this, I can go in, I already have the skills, set it up.
• 42:46
  Vipul Bindra: They get value, and I get value, everyone wins.
• 42:50
  Vipul Bindra: So that's everybody wins, yeah.
• 42:51
  Vipul Bindra: Yeah, that's been a really nice thing since we deployed the van at the beginning of the year.
• 42:56
  Vipul Bindra: We're I've been able to just plug into productions without uh you know, it being um uh a hassle to anyone.
• 43:04
  Vipul Bindra: Yeah, but that doesn't mean that's replaced my primary income.
• 43:07
  Vipul Bindra: Let's be real, of course, which is why I said people are like, I've had a few calls, they're like, hey, I want to build a van, or whatever.
• 43:12
  Vipul Bindra: I'm like, absolutely.
• 43:13
  Vipul Bindra: Yeah, I don't know.
• 43:14
  Vipul Bindra: They're like, would you financially recommend it?
• 43:16
  Vipul Bindra: No.
• 43:16
  Vipul Bindra: Yeah, yeah.
• 43:17
  Vipul Bindra: You know, the the the it's not.
• 43:18
  Vipul Bindra: You already had all the stuff, yeah, exactly.
• 43:20
  Vipul Bindra: Yeah, so makes sense.
• 43:20
  Vipul Bindra: Yeah, so it made sense, but also it made sense because I had the clients and the jobs, right?
• 43:24
  Vipul Bindra: Right?
• 43:24
  Vipul Bindra: Uh to justify it, and the network.
• 43:26
  Vipul Bindra: Yeah, so it it doesn't make sense to if you ask me business-wise, uh, for you to become uh to buy a rental, like a grip van or whatever in Orlando.
• 43:36
  Vipul Bindra: No, plus also where the industry's going.
• 43:39
  Vipul Bindra: The industry is compacting.
• 43:41
  Vipul Bindra: People who can do shoots for l with less people and less gear, yeah, are who are gonna be successful, not people the other way around.
• 43:48
  Vipul Bindra: Does that mean setups will go away?
• 43:50
  Vipul Bindra: No.
• 43:51
  Vipul Bindra: But you're doing a commercial, you're not gonna have 50 people on set.
• 43:54
  Vipul Bindra: It just doesn't work that way anymore.
• 43:56
  Vipul Bindra: You're like, hey, we have the same amount of work, but now it's gonna be done by five people, ten people, right?
• 44:01
  Vipul Bindra: That's just how productions are moving, and people who fit in there is where who are gonna be successful.
• 44:07
  Vipul Bindra: And the way at least what I'm doing is building that.
• 44:10
  Vipul Bindra: Yeah, that's what I enjoy, and I want to be able to plug into those productions, and that's where I see the industry going now.
• 44:16
  Vipul Bindra: You want to get neat?
• 44:16
  Vipul Bindra: Yeah.
• 44:17
  SPEAKER_04: What do you oh my gosh?
• 44:20
  SPEAKER_01: Uh I think I feel like society is moving like the the everything you just explained is moving towards a direction where we have more time, but we gotta feel that more time that we have, right?
• 44:35
  SPEAKER_01: So, like, like those hot lights we were talking about earlier, super complicated setup, gotta wait 15 minutes for them to cool down, everything like that.
• 44:42
  SPEAKER_01: So it's like everything is moving.
• 44:44
  SPEAKER_01: We got more time because it's quicker to set up, quicker to use, easier to use, but now we need you to use that time more.
• 44:51
  SPEAKER_01: So it's like like the the commercial that we're doing, it's a smaller crew, but like you're doing more stuff than somebody would have done uh 20 years ago, and then I just had to do one thing, I gotta manage this one light.
• 45:01
  SPEAKER_01: Exactly.
• 45:02
  SPEAKER_01: You know what I mean?
• 45:03
  SPEAKER_01: So I feel like even with AI, everything is just like, oh yeah, we got we got more stuff on our plate now.
• 45:08
  SPEAKER_01: Exactly.
• 45:09
  SPEAKER_01: Now, is that good?
• 45:11
  Vipul Bindra: I mean, you want to go deep society because you're like, hey, five years ago I would have paid you fifteen hundred dollars to just operate a camera.
• 45:18
  Vipul Bindra: That's it.
• 45:19
  Vipul Bindra: Now I will pay you fifteen hundred dollars, but you gotta operate the camera, you gotta bring the lens, you gotta set up audio, or you gotta set up set decoration, you gotta do so much more, and and the biggest thing, the 1500 now means way less than it did 10 years ago.
• 45:34
  Vipul Bindra: Yeah, yeah, yeah.
• 45:35
  Vipul Bindra: So technically you're working for in that terms, you're working for 500 bucks now, if that makes it the value of the money.
• 45:41
  Vipul Bindra: Yeah.
• 45:41
  Vipul Bindra: And you're doing four people's job.
• 45:43
  Vipul Bindra: Yeah.
• 45:43
  Vipul Bindra: So but so that's the the truth.
• 45:47
  Vipul Bindra: That's the truth.
• 45:48
  Vipul Bindra: We can also sit here and go, oh, that's not right.
• 45:50
  Vipul Bindra: That's not, you know, but the truth is I feel like if you don't move, then you're the dinosaur.
• 45:57
  Vipul Bindra: Like you don't change with the time.
• 45:58
  Vipul Bindra: Yeah, yeah.
• 45:58
  Vipul Bindra: That is what's expected of you.
• 46:00
  Vipul Bindra: Now that's where the new tools come in.
• 46:02
  Vipul Bindra: The AI, all these LED lights, or the cameras, or whatever.
• 46:06
  Vipul Bindra: Everything's making your job.
• 46:07
  Vipul Bindra: They didn't even have this much, like what dynamic range or FX6 has.
• 46:12
  Vipul Bindra: They didn't even have in the first, you know, digital cameras they started using for movies.
• 46:16
  Vipul Bindra: So people complain about equipment like Pixas 12K or this, and I'm like, we already have cameras that are good enough, yeah, for corporate and commercial video.
• 46:25
  Vipul Bindra: They're easy to rent, they're everywhere, all over, yeah.
• 46:28
  Vipul Bindra: Like, like you said, you want to use Pixas 12K as long as it's released, because I know finding it would be the harder thing just because of availability and other people don't want it.
• 46:36
  Vipul Bindra: We might go 6k.
• 46:38
  Vipul Bindra: Yeah, if not, they're everywhere, man.
• 46:40
  Vipul Bindra: Yeah, all over, yeah.
• 46:41
  Vipul Bindra: So so you you have choice.
• 46:43
  Vipul Bindra: Like I said, if we wanted to use Burano, we use the Burano.
• 46:45
  Vipul Bindra: Right.
• 46:45
  Vipul Bindra: We didn't have to go, oh, where do we find this?
• 46:47
  Vipul Bindra: It was like, oh, who has it?
• 46:49
  Vipul Bindra: Okay, hey, let's make deals, and whoever gave us the best deal, let's get the Burano.
• 46:53
  Vipul Bindra: So I feel like equipment has become way, way more accessible, which is why I'm like, I was saying, like, yes, equipment matters, but the coming back to it, the investment in it doesn't matter.
• 47:04
  Vipul Bindra: Because in the past, you could have bought a camera, 10, 20 rentals later, it's paid for itself, right?
• 47:09
  Vipul Bindra: Not anymore.
• 47:10
  Vipul Bindra: Yeah, yeah, yeah.
• 47:10
  Vipul Bindra: No.
• 47:11
  Vipul Bindra: So rental income is not worth it anymore.
• 47:13
  Vipul Bindra: Yeah.
• 47:14
  Vipul Bindra: But if you have jobs where you can use rental.
• 47:16
  Vipul Bindra: Right, that's different.
• 47:17
  Vipul Bindra: That's where it comes in.
• 47:18
  Vipul Bindra: Yeah.
• 47:19
  Vipul Bindra: Because now what's happening is, which is why rental houses seem to be disappearing.
• 47:23
  Vipul Bindra: What people are doing, and uh, and this is a very common thread, is making that money lost through any jobs you can bring equipment.
• 47:31
  Vipul Bindra: Yeah.
• 47:31
  Vipul Bindra: So what are you gonna do is like, hey, oh, you can't up my DP rate.
• 47:35
  Vipul Bindra: How about we add these lenses, or we add this camera package, or we add whatever package you want to add.
• 47:41
  Vipul Bindra: And sure, I won't you won't charge as much rental rate as like a rental house.
• 47:45
  Vipul Bindra: Right.
• 47:45
  Vipul Bindra: But you're still adding that to you, right?
• 47:48
  Vipul Bindra: How that makes sense.
• 47:49
  Vipul Bindra: That's how at least I see people in the industry offsetting uh the lost info, I guess, inflation or whatever.
• 47:56
  SPEAKER_01: I was uh I was working with a production company out in Boston a while ago, and I I might have said the story last time, but for people who didn't listen, I'll say it again.
• 48:05
  SPEAKER_01: Um, they were talking about how a lot of their jobs had to be like$50,000 and up, or they just were losing money because they have so much crew to pay for, equipment, they had a facility, all this stuff.
• 48:17
  SPEAKER_01: And the people like myself who are kind of like more grassroots, independent, small team oriented, who can like I see$10,000.
• 48:26
  SPEAKER_01: I'm like, that sounds great to me.
• 48:28
  SPEAKER_01: Yeah, I'm I was winning over them because especially like you know, the economy wasn't the best last year.
• 48:34
  SPEAKER_01: Um, and clients are like, yeah,$10,000 sounds way better than$40,000 and we're getting the same quality.
• 48:38
  SPEAKER_01: And like I'm like, I'm like, okay, I'm gonna make three thousand dollars off of this.
• 48:42
  SPEAKER_01: Sounds good to me.
• 48:43
  SPEAKER_01: Yeah, you know, so he was like, it's for those bigger production company companies, it's kind of hard for them right now, yeah, to connect.
• 48:49
  SPEAKER_01: And because they're not pivoting, yeah.
• 48:51
  SPEAKER_01: They pivoting.
• 48:51
  Vipul Bindra: They gotta pivot and they're they're and and that's just again, and some are.
• 48:55
  Vipul Bindra: Let's not be real.
• 48:56
  Vipul Bindra: Not uh it's not all that are going to go downhill, of course.
• 48:59
  Vipul Bindra: But that happens when there's a then when there's a uh a change in the industry, and to be real, this isn't like overnight, this has been happening for years.
• 49:07
  Vipul Bindra: Yeah, uh, it's people just need to see where it's going.
• 49:11
  Vipul Bindra: Right.
• 49:11
  Vipul Bindra: At the end of the day, you know, it's again giving value.
• 49:15
  Vipul Bindra: Like come back to it.
• 49:16
  Vipul Bindra: I am a video company, right?
• 49:19
  Vipul Bindra: You can that doesn't mean I can't hire you.
• 49:22
  Vipul Bindra: Even though you are a video company, right?
• 49:24
  Vipul Bindra: Because as long as you come in and you can give me some value, I pay for it, right?
• 49:28
  Vipul Bindra: Yeah so so I think people need to come back to the the lowest of lowest, it's just value, it's not that complicated.
• 49:37
  Vipul Bindra: Yeah, it's somebody comes to you, and whether they have five hundred dollars or five thousand dollars, right?
• 49:43
  Vipul Bindra: You need to give them the right value.
• 49:45
  Vipul Bindra: And if you're there where you can in five, like you said, if you're in the career path where you can take 500 and you can give them huge value, yeah, you're the guy.
• 49:54
  Vipul Bindra: And and if you can come in and take the five thousand dollars and give them the value, cool, then you're the guy.
• 49:59
  Vipul Bindra: Because there's two ways you can approach this, Sean, right?
• 50:02
  Vipul Bindra: Let's say you are now a few years into your career, 5,000 means nothing to you.
• 50:07
  Vipul Bindra: Inflation's even worse.
• 50:08
  Vipul Bindra: So, so right now you say, Oh, give me 10 grand or five grand, yeah, I'll make you sick video.
• 50:14
  Vipul Bindra: Yeah, then they may call you and they may go, Hey, I've got five grand, can you do this?
• 50:18
  Vipul Bindra: And you'll be like, uh, I'd love to, but unless you can up your budget of 15k or whatever, I can't.
• 50:22
  Vipul Bindra: I can't at the minimum.
• 50:24
  Vipul Bindra: Yeah.
• 50:24
  Vipul Bindra: And then, but that could be one scrappy guy, then you know, student out, and they're like, hey, 5k, I got you.
• 50:29
  Vipul Bindra: Oh, I make it, I'll do it.
• 50:30
  Vipul Bindra: I get this FX6 Mark IV, I don't know, whatever the old school camera then is.
• 50:34
  Vipul Bindra: And they're like, uh, for that you, that may be like too old, right?
• 50:38
  Vipul Bindra: But it may be value enough for that client.
• 50:40
  Vipul Bindra: So at the end day, that's why I say there's no competition because everyone's doing their own thing.
• 50:45
  Vipul Bindra: You just have to give the right value.
• 50:47
  SPEAKER_01: Yeah, yeah.
• 50:48
  Vipul Bindra: If a client picks me, you, or any other random person listening to this, it's not a competition.
• 50:54
  Vipul Bindra: They found the right value.
• 50:56
  Vipul Bindra: And if they if I didn't win, let's say the project, the way I do it is just go back and say, like, what could I have different different to give them more value?
• 51:03
  Vipul Bindra: Yeah.
• 51:03
  Vipul Bindra: Now that does not mean lower my rate.
• 51:05
  Vipul Bindra: Of course.
• 51:05
  Vipul Bindra: That's a completely different people think value means just do the it's like who can make the best video at that$5,000.
• 51:12
  Vipul Bindra: Right, right.
• 51:12
  Vipul Bindra: Yeah, that's that's all that is.
• 51:14
  Vipul Bindra: And and it and it doesn't mean you have to be the guy at every price point.
• 51:18
  Vipul Bindra: Of course.
• 51:19
  Vipul Bindra: Right?
• 51:19
  Vipul Bindra: There's a price point like you gotta have your mark your your threshold.
• 51:21
  Vipul Bindra: You're like, hey, I'm at 10 grand, I can kill it over this 40k people.
• 51:25
  Vipul Bindra: Yeah, and then you are the guy to get those jobs, right?
• 51:28
  Vipul Bindra: Yeah.
• 51:28
  Vipul Bindra: Five years later, who knows you'll be the guy for those jobs, you may be a guy for different jobs.
• 51:32
  Vipul Bindra: Who knows where you, like you said, where your path is headed, and but that's where you want to be, you want to be the best at what you do, at what you do, yeah.
• 51:40
  Vipul Bindra: Whatever that is, and that's where for you to define, I think, and your clients to define.
• 51:45
  Vipul Bindra: Yeah, because it can't just be you, right?
• 51:46
  Vipul Bindra: You can be like, I want 40 grand, doesn't mean people will pay it.
• 51:50
  SPEAKER_01: Yeah, you know, uh a while ago I learned.
• 51:52
  SPEAKER_01: I mean, this is kind of something I I live by in my business.
• 51:55
  SPEAKER_01: I try not to leave money on the table.
• 51:56
  SPEAKER_01: A lot of it depends.
• 51:58
  SPEAKER_01: I have my threshold that I'm like, hey, look, I'm not doing nothing for$200.
• 52:01
  SPEAKER_01: I'm sorry.
• 52:02
  SPEAKER_01: Um, but if a client comes to me is like, hey man, I want X, Y, and Z, all this stuff, and I have$2,000.
• 52:08
  SPEAKER_01: I'm like, well, you can't do that for$2,000, but with your$2,000, we have we can do this, you know.
• 52:14
  SPEAKER_01: And I I've seen people turn away clients because the number is too low.
• 52:17
  SPEAKER_01: I was like, no, like if the number is nice, it's decent, try to find a way to make rich, give them less.
• 52:23
  SPEAKER_01: Exactly.
• 52:23
  SPEAKER_01: But give them the quality, but it's like I can't give I can't give you five videos, I can do one.
• 52:27
  SPEAKER_01: You know, but the quality is gonna be crazy, you know.
• 52:30
  Vipul Bindra: I totally agree.
• 52:30
  Vipul Bindra: You've got to find the the and then that's the negotiation part, right?
• 52:34
  Vipul Bindra: You figure out what's the best you can do for them.
• 52:36
  Vipul Bindra: And I'm sure most new clients is different.
• 52:39
  Vipul Bindra: If it's a repeat client, usually they just come to you.
• 52:41
  Vipul Bindra: Yeah, but if it's a if it's a repeat client uh a new client, I'm sure they're talking to a couple other people, but if your bit is the most strong, you'll win it.
• 52:49
  SPEAKER_04: Right.
• 52:49
  Vipul Bindra: It doesn't have to people a lot of times are afraid.
• 52:51
  Vipul Bindra: They're like, no, I have to say yes to five videos or I'm gonna lose.
• 52:55
  Vipul Bindra: It's like, no, you do the best for them that you can do because at the end of the day, you know, it's it's it's the right fit, is what I'm saying.
• 53:03
  Vipul Bindra: Because like sometimes I need people, right, where the rate is lower, but it's like if you don't have, let's say, somebody who doesn't have the equipment, I'm like, I need an FX6 operator.
• 53:12
  Vipul Bindra: I'm just giving an example, and uh, but they don't even own an FX6, now they could be an FX6 operator because I have the camera, right?
• 53:21
  Vipul Bindra: And I'm like, hey, this is the rate.
• 53:22
  Vipul Bindra: Uh you can come operate my FX6, gives me value, gives you value because you don't even have to buy it and have zero investment.
• 53:28
  Vipul Bindra: 100% is your profit.
• 53:30
  Vipul Bindra: Now that will that the rate be the same if you're somebody's bringing.
• 53:33
  Vipul Bindra: So I've had, like I said, people have to bring an FX6 node, then it's like, hey, here's your rate, here's your equipment rate, right?
• 53:39
  Vipul Bindra: You make more money, but then you had to spend six plus a couple thousand upfitting it.
• 53:44
  Vipul Bindra: So let's say a grand to get your camera package ready.
• 53:46
  Vipul Bindra: Then you deserve that extra money for for being an operator.
• 53:50
  Vipul Bindra: Now the same camera they could go to a direct client and make 10x the money because now they're not labor or equipment rental.
• 53:58
  Vipul Bindra: Right.
• 53:58
  Vipul Bindra: They are the production company.
• 53:59
  Vipul Bindra: That's where none of that matters.
• 54:01
  Vipul Bindra: You just go, hey, I'll make you this, that's what you win this, and that's where you win.
• 54:05
  Vipul Bindra: So that's where the highest income always comes.
• 54:08
  Vipul Bindra: But, you know, it's it's if you want to be.
• 54:10
  Vipul Bindra: We have friends, you know, who don't want to do that.
• 54:12
  Vipul Bindra: They're just like, Yeah, I just want to be my DP and I'm done.
• 54:15
  Vipul Bindra: In and out, I'm happy.
• 54:16
  Vipul Bindra: Yeah, yeah, yeah.
• 54:17
  Vipul Bindra: I don't want to deal with the clients and all that, you know, the mess that comes with it.
• 54:20
  Vipul Bindra: So it's not for everyone.
• 54:21
  SPEAKER_01: Can I ask you a question?
• 54:22
  SPEAKER_01: Yeah.
• 54:22
  SPEAKER_01: When you um could you're I I did uh when I first met you, we did a call with uh uh guy who owned a restaurant.
• 54:29
  SPEAKER_01: I don't know if you remember that.
• 54:30
  Vipul Bindra: Oh, yes, yes, I remember.
• 54:32
  SPEAKER_01: Um I was like, man, this guy's really good at like sales and stuff.
• 54:35
  SPEAKER_01: Okay.
• 54:35
  SPEAKER_01: Oh, thank you.
• 54:36
  SPEAKER_01: I thought you I thought the call wasn't it.
• 54:37
  SPEAKER_01: Oh, yeah, yeah, yeah.
• 54:40
  SPEAKER_01: Nah, nah, you crushed it.
• 54:42
  SPEAKER_01: Um, but like outside of film, where did you learn like those skills?
• 54:48
  SPEAKER_01: Is it like just childhood?
• 54:49
  SPEAKER_01: I mean, could you are you Indian?
• 54:50
  SPEAKER_01: Yes.
• 54:51
  SPEAKER_01: Yeah, I mean Indian, they they can sell.
• 54:53
  SPEAKER_01: Let me tell you something.
• 54:53
  SPEAKER_01: Hey, they can sell.
• 54:55
  SPEAKER_00: Let me answer my own question.
• 54:57
  Vipul Bindra: Yeah, no, no, but let me ask Mario, you remember we were working recently with an Indian client.
• 55:02
  Vipul Bindra: What happened with them?
• 55:03
  Vipul Bindra: I was asking something.
• 55:04
  Vipul Bindra: Do you remember the what did he say it?
• 55:06
  Mario Rangel: He said, I don't work with Indians.
• 55:08
  Mario Rangel: Oh, he doesn't work with it.
• 55:09
  Vipul Bindra: So we were working with an Indian guy who said, so typically, to be honest, I'm very rarely working with Indian people either.
• 55:15
  Vipul Bindra: And and to be honest, Indian people, there's a reason most tech CEOs tend to be Indian.
• 55:20
  Vipul Bindra: Yeah.
• 55:21
  Vipul Bindra: Of most companies.
• 55:21
  Vipul Bindra: I think Apple is the only one that has a white CEO.
• 55:24
  Vipul Bindra: Like they're all usually of Indian origin.
• 55:26
  Vipul Bindra: Let's try to say Indian.
• 55:27
  Vipul Bindra: The reason being is yes, Indians are very not all, again, it's 1.2 billion people.
• 55:32
  Vipul Bindra: But yes, in in America, at least they tend to be really good businessmen.
• 55:35
  Vipul Bindra: Right.
• 55:36
  Vipul Bindra: And they are known to say, Oh, hey, Sean, I need video.
• 55:39
  Vipul Bindra: And you're like, what is it?
• 55:40
  Vipul Bindra: What's about before 20,000, right?
• 55:42
  Vipul Bindra: You present then they look at 20,000, they divide it by, they're like, okay, 100 bucks.
• 55:46
  SPEAKER_01: The prices are crazy.
• 55:48
  SPEAKER_01: I like the confidence you gotta have to say that number.
• 55:51
  Vipul Bindra: But dude, okay, so you want to hear the story.
• 55:52
  Vipul Bindra: Yeah.
• 55:53
  Vipul Bindra: Then I got embarrassed.
• 55:54
  Vipul Bindra: Uh-huh.
• 55:54
  Vipul Bindra: I was I still remember this to the day.
• 55:57
  Vipul Bindra: My mom and I wanted some jeans.
• 55:59
  Vipul Bindra: I was a kid.
• 55:59
  Vipul Bindra: I'm done.
• 56:00
  Vipul Bindra: Yeah, yeah, yeah.
• 56:00
  Vipul Bindra: I wanted jeans or whatever.
• 56:02
  Vipul Bindra: And uh, so she took me shopping, right?
• 56:04
  Vipul Bindra: I found the jeans I liked.
• 56:05
  Vipul Bindra: I was like, okay, this is the one.
• 56:06
  Vipul Bindra: And uh, so she literally uh was like, how much?
• 56:10
  Vipul Bindra: And let's say he said 2,000 rupees or whatever, right?
• 56:13
  Vipul Bindra: Dude, I am not kidding.
• 56:14
  Vipul Bindra: If kid of me embarrassed, she literally said 50.
• 56:17
  Vipul Bindra: Oh, I was I just turned my eyes and turned out.
• 56:20
  Vipul Bindra: I was embarrassed for the guy.
• 56:21
  Vipul Bindra: Yeah, yeah.
• 56:22
  Vipul Bindra: And and and and here's the thing: here's the lesson learned.
• 56:25
  Vipul Bindra: I was like, no, I would have said, okay, haggling, bargaining is the thing in India.
• 56:29
  Vipul Bindra: So 2000, you could I would probably pay 1800, be happy with it, right?
• 56:33
  Vipul Bindra: Yeah, that's what I would have done.
• 56:34
  Vipul Bindra: But lesson learned.
• 56:35
  Vipul Bindra: So she said 50.
• 56:36
  Vipul Bindra: I'm not joking, and with so much confidence, yeah.
• 56:39
  Vipul Bindra: And uh I was embarrassed, I was just ready to get out.
• 56:41
  Vipul Bindra: I was like, I don't need no jeans, I'll wear my old jeans.
• 56:44
  Vipul Bindra: Yeah, yeah, I got jeans at home, but I'm talking, I was so young that I still knew that that was embarrassing.
• 56:48
  Vipul Bindra: So I turned around.
• 56:49
  Vipul Bindra: Like, even he was like, So he felt he's he said it at least.
• 56:52
  Vipul Bindra: Look, wait, wait, let me finish this.
• 56:53
  Vipul Bindra: Yeah, so he was like, Hey, I'm uh yeah, that's what you're yeah, humiliating me now.
• 56:57
  Vipul Bindra: Like that that there's yeah, 2,000 to 50 rupees.
• 56:59
  Vipul Bindra: So she was like, Okay, she's very confident, she turned around.
• 57:01
  Vipul Bindra: She said, Okay, we don't need it.
• 57:02
  Vipul Bindra: We don't need it yet.
• 57:03
  Vipul Bindra: I'm not joking.
• 57:04
  Vipul Bindra: Five seconds, he was like, Okay, how about hundred?
• 57:07
  Vipul Bindra: And I was like, What just happened?
• 57:08
  Vipul Bindra: So we bought the jeans for and I'm like, that makes no sense.
• 57:11
  Vipul Bindra: That's like it's like one percent of the price.
• 57:14
  Vipul Bindra: Yeah, decrease.
• 57:15
  Vipul Bindra: So yes, Indians are crazy.
• 57:17
  Vipul Bindra: It's it's it's uh but I'm not like that, to be honest.
• 57:22
  Vipul Bindra: I do but you better business have a little bit of a lot of things.
• 57:25
  Vipul Bindra: Like, for example, I'm always like talk about buying gear, like I'm working with my reps, I'm like trying to get them the lowest.
• 57:32
  Vipul Bindra: This company's giving me this price.
• 57:33
  Vipul Bindra: You know, you you I do do that, but I don't go crazy, you know.
• 57:38
  Vipul Bindra: I I can't do the typical Indian thing, but which is why, funny enough, I don't have that many Indian clients for that reason.
• 57:44
  Vipul Bindra: Because and and that's fine.
• 57:45
  Vipul Bindra: Again, if it works for them, it works for them.
• 57:47
  Vipul Bindra: Yeah, but I think coming back to your question, yeah.
• 57:49
  Vipul Bindra: I think it's just um uh I think it just comes down to again finding your your value.
• 57:56
  Vipul Bindra: Here's what I learned.
• 57:57
  Vipul Bindra: I grew up with an entrepreneurial, you know, family.
• 58:00
  Vipul Bindra: We had business that we owned.
• 58:01
  Vipul Bindra: Oh, really?
• 58:02
  Vipul Bindra: So I so you know, I I saw how he and my dad interacted with like customers or whatever, right?
• 58:07
  Vipul Bindra: When they would come into a store or whatever.
• 58:09
  Vipul Bindra: Yeah.
• 58:09
  Vipul Bindra: And and that just you just watch that.
• 58:11
  Vipul Bindra: But you don't have to have an entrepreneurial dad to do that.
• 58:13
  Vipul Bindra: Yeah, you can go to a store and see.
• 58:16
  Vipul Bindra: That's good customer service or that's bad customer service.
• 58:18
  Vipul Bindra: Yeah, exactly.
• 58:19
  Vipul Bindra: You just pick up these things and you can choose.
• 58:21
  Vipul Bindra: I I've seen there's people who are like, Look, I I know some videographers that are just rude, plain rude to their clients, and they still have clients.
• 58:28
  Vipul Bindra: Yeah, who'll get a client, let's say, who's like, hey, I can't do it for 10 grand.
• 58:31
  Vipul Bindra: Can you do eight?
• 58:32
  Vipul Bindra: And they go, Are you fucking kidding me?
• 58:34
  Vipul Bindra: And I'm talking like that.
• 58:35
  Vipul Bindra: They will talk to their clients like that.
• 58:37
  Vipul Bindra: And I'm like, How?
• 58:39
  Vipul Bindra: How are you still in business?
• 58:40
  Vipul Bindra: Yeah.
• 58:40
  Vipul Bindra: So clearly, you have to find your avenue.
• 58:42
  Vipul Bindra: At least for me, I the way I've always done in life, which is why I I hated having a job, because I want to be treated, uh, I treat people how I want to be treated, which is and it doesn't work with everyone.
• 58:53
  Vipul Bindra: Let me be real.
• 58:53
  Vipul Bindra: Like, my style is like where I'm like, I will have people call me, like friends who are like, hey, can I just borrow this gear?
• 59:00
  Vipul Bindra: Is it financially viable for me?
• 59:02
  Vipul Bindra: No, because the time to to take it, usually we're gonna talk.
• 59:06
  Vipul Bindra: No, but but I'm generally like, yeah, sure, you know, here's what I would normally charge, sell me whatever.
• 59:12
  Vipul Bindra: Yeah, whatever.
• 59:12
  Vipul Bindra: Right?
• 59:13
  Vipul Bindra: Yeah, and I genuinely mean it.
• 59:14
  Vipul Bindra: You know why?
• 59:15
  Vipul Bindra: Because sure, I spent a lot of time.
• 59:16
  Vipul Bindra: If I started not perceived the real value in it, I'm in a negative.
• 59:21
  Vipul Bindra: But here's where I'm positive because I know what I do, it'll come back around.
• 59:25
  Vipul Bindra: When I need that guy to come on my set, and I can I can Indian thing him and pay$100 less or whatever than I was gonna pay, then he would say yes.
• 59:33
  Vipul Bindra: And and and that's why everyone wins, because uh they get um access to something they wouldn't have, and I get give them access to what they wouldn't have.
• 59:41
  Vipul Bindra: But at the end, it's just working with people, man.
• 59:43
  Vipul Bindra: Yeah, so I I I don't take it to heart.
• 59:46
  Vipul Bindra: I I treat people how I want to be treated, and and worst case, you can say no.
• 59:49
  Vipul Bindra: I just said no to an editing it for a friend.
• 59:51
  Vipul Bindra: Like I'm I'm always down to help.
• 59:53
  Vipul Bindra: We've got a team we can edit, and I'm always down to help, but it was just like, yeah, this is not the right fit.
• 59:58
  Vipul Bindra: Yeah, the timeline, the budget doesn't work.
• 1:00:00
  Vipul Bindra: Is what it is.
• 1:00:00
  Vipul Bindra: That doesn't mean I wouldn't help him the other way.
• 1:00:03
  SPEAKER_01: Yeah, you're not cut off for life or nothing like that.
• 1:00:05
  Vipul Bindra: Yeah, so it works.
• 1:00:06
  Vipul Bindra: At the end of you, it's a business, but my business isn't run solely for business.
• 1:00:11
  Vipul Bindra: Then I wouldn't be in video anyway.
• 1:00:12
  Vipul Bindra: There's 10 things I could do where I we can make more money.
• 1:00:15
  Vipul Bindra: I I do this because I love it and I'm down to help people.
• 1:00:18
  Vipul Bindra: And I think when you do that, it just comes because if you approach it right with the idea of helping, let's say somebody calls you, right?
• 1:00:26
  Vipul Bindra: And they're like, I need this, this, this.
• 1:00:28
  Vipul Bindra: And you genuinely are like curious.
• 1:00:30
  Vipul Bindra: You're like, sure, but what do you need?
• 1:00:32
  Vipul Bindra: What do you want?
• 1:00:32
  Vipul Bindra: Like you're trying to figure out the person what they need, and you're like, oh, I get it now.
• 1:00:37
  Vipul Bindra: I can do, like you said, for this price, I could do this, this, and this, right?
• 1:00:41
  Vipul Bindra: You give them the best you can.
• 1:00:42
  Vipul Bindra: And if as long as it works, you work together, you build that relationship.
• 1:00:46
  Vipul Bindra: It's it's not complicated.
• 1:00:47
  Vipul Bindra: I think people overcomplicate this.
• 1:00:49
  Vipul Bindra: Like, I need to go learn these skills, I need to watch Gary V, you know, all these business gurus and whatever.
• 1:00:55
  Vipul Bindra: I mean, yeah, not saying you shouldn't self-improve, but a lot of times things are simpler.
• 1:01:00
  Vipul Bindra: Yeah.
• 1:01:00
  Vipul Bindra: If if any videographers listening to me, I think it's just treat people how you want to be treated, uh, and uh just just be nice.
• 1:01:09
  Vipul Bindra: Yeah, and say no when you don't think it's the right fit.
• 1:01:12
  Vipul Bindra: Because the worst thing is let's say you you take a gig, but you're not into it, people will notice and nobody will be happy.
• 1:01:18
  Vipul Bindra: Same thing.
• 1:01:18
  Vipul Bindra: You you overtake advantage of the client where they give you 10 grand, now you're like, oh, I'm making nine grand profit on the and you spend very little.
• 1:01:25
  Vipul Bindra: Same thing, they'll notice the video, they'll be like, this doesn't feel like it's 10 grand, right?
• 1:01:29
  Vipul Bindra: Yeah, yeah, yeah.
• 1:01:29
  Vipul Bindra: So the point I'm trying to make is it's a balance, right?
• 1:01:32
  Vipul Bindra: And then you have to strike.
• 1:01:33
  Vipul Bindra: You're like, if I gave someone 10 grand, what would I want them to do?
• 1:01:36
  Vipul Bindra: Right.
• 1:01:37
  Vipul Bindra: And if you do that, you'll always win.
• 1:01:39
  Vipul Bindra: Because you're you're doing what you how you want to be treated, and usually most people want to be treated nice.
• 1:01:43
  Vipul Bindra: Right.
• 1:01:44
  Vipul Bindra: So so I think it makes it very simple because I've had people like, I don't know what my day rate should be.
• 1:01:49
  Vipul Bindra: And and it's a good valid question to ask, but I'm like, what would you pay for?
• 1:01:52
  Vipul Bindra: It's always fluctuating.
• 1:01:53
  Vipul Bindra: Yeah.
• 1:01:54
  Vipul Bindra: No, but I'll say, what would you pay yourself?
• 1:01:55
  Vipul Bindra: Right now, be real.
• 1:01:56
  Vipul Bindra: Like, what would you pay yourself?
• 1:01:57
  Vipul Bindra: How much you need to make in a day?
• 1:01:58
  Vipul Bindra: Yeah.
• 1:01:58
  Vipul Bindra: Yeah, exactly.
• 1:01:59
  Vipul Bindra: Really what day do you want to do it?
• 1:02:00
  Vipul Bindra: And then tell people that rate.
• 1:02:01
  Vipul Bindra: And if they say no, then yeah, maybe try a different rate.
• 1:02:04
  SPEAKER_01: You gotta listen to the market.
• 1:02:05
  SPEAKER_01: The market will tell you what, and that's what that's the thing, too.
• 1:02:08
  SPEAKER_01: Like, when I say my rate went up, it's really the market kind of told me my rate because uh I was saying 1200.
• 1:02:15
  SPEAKER_01: Like, yep, you're yep, that's sound that sounds great.
• 1:02:17
  SPEAKER_01: Yeah, yeah, exactly.
• 1:02:18
  Vipul Bindra: When that happens, you're like, hold on.
• 1:02:19
  SPEAKER_01: How about 15?
• 1:02:20
  SPEAKER_01: Yep, sounds good.
• 1:02:21
  SPEAKER_01: I'm like, 2000.
• 1:02:22
  SPEAKER_01: Uh, we got let me talk to the boss.
• 1:02:24
  SPEAKER_01: Okay, I'm like, okay, now I'm around that range.
• 1:02:26
  Vipul Bindra: Yeah, so you're like, let me try 1800.
• 1:02:28
  SPEAKER_01: Yeah, yeah, you just kind of gotta play it, but you gotta risk saying get hearing a no.
• 1:02:33
  SPEAKER_01: You know, you gotta risk saying a number and then be like, nah.
• 1:02:35
  Vipul Bindra: But people also, I think in our industry don't like work like a typical business.
• 1:02:39
  Vipul Bindra: So typical business, you go, I bought this laptop for this much, then I need to make this much for the rent, right?
• 1:02:46
  Vipul Bindra: And this is what I need for utilities, this is for my employees, this is what I need to sell it for.
• 1:02:50
  Vipul Bindra: Right.
• 1:02:50
  Vipul Bindra: Makes it very easy for a Best Buy to operate.
• 1:02:52
  Vipul Bindra: I think videographers don't think of themselves as that way because guess what?
• 1:02:56
  Vipul Bindra: You got electric bills, you got laptop bills, you got internet bills, all that is for business, your cell phone bills, the hours you spend on the phone, yeah, or calls, or anything that accounts.
• 1:03:06
  Vipul Bindra: Like if I spend, let's say I did a day rate thing for someone for$1,500, but I spent 10 hours on a phone call.
• 1:03:12
  Vipul Bindra: That's different.
• 1:03:13
  Vipul Bindra: Yeah, that's a 20-hour job now, not a 10-hour job, right?
• 1:03:16
  Vipul Bindra: So so it's it's people don't uh account for that.
• 1:03:18
  Vipul Bindra: I find that in our industry, it's common to not charge for that, and that's why they end up shortchanging themselves or not charge for it.
• 1:03:25
  SPEAKER_01: And if you don't charge for it, you still charge for it.
• 1:03:28
  SPEAKER_01: Indirectly, yeah, exactly.
• 1:03:29
  SPEAKER_01: You know, so it's like okay, your your day rate's 1200, but then you work spent three days, now you divide that by three, now you really made like 500 a day or like 300 a day.
• 1:03:38
  Vipul Bindra: And that's why I'm like, I I only do day rate stuff for friends.
• 1:03:40
  Vipul Bindra: I don't, that's why I go to the clients because it there's just not value in it.
• 1:03:44
  Vipul Bindra: Yeah, it's because uh and again, no offense, it's just of course uh because what I'm bringing on said would be 10x the price, right?
• 1:03:53
  Vipul Bindra: You know, like I I worked with a sound guy recently, and I'm like amazing kid, amazing guy.
• 1:03:57
  Vipul Bindra: But then I was like, I am bringing better equipment than him for about the same money, plus I'm bringing cameras, yeah, lighting, grip, I'm bringing everything.
• 1:04:07
  Vipul Bindra: If I was to do I'm saying a day-based thing, I'm like, dude, I'm basically charging sound guy rate, and I'm bringing not only better sound, but I'm bringing all the whole rest of the production, which costs even more because you know, like lighting camera is also expensive.
• 1:04:20
  Vipul Bindra: But what I'm saying is like, I'm like, huh.
• 1:04:22
  Vipul Bindra: Yeah, I mean, not that that guy was doing wrong.
• 1:04:25
  Vipul Bindra: I'm not saying at all that what the sound guy's charging or or bringing is wrong.
• 1:04:28
  Vipul Bindra: It's just like saying the value that you're giving at some point is is incorrect.
• 1:04:32
  Vipul Bindra: Yeah, right?
• 1:04:32
  Vipul Bindra: But then I'm like, oh, I helped a friend.
• 1:04:34
  Vipul Bindra: Uh, but to to be real, there's the other side of it.
• 1:04:38
  Vipul Bindra: Uh, I had a gig where a friend recently tapped me in.
• 1:04:41
  Vipul Bindra: He was like, hey, uh, you want to come help me baby this camera?
• 1:04:45
  Vipul Bindra: And I'm like, Oh, let me recommend you a few people, right?
• 1:04:49
  Vipul Bindra: Because that's not what I want to do.
• 1:04:50
  Vipul Bindra: Right.
• 1:04:50
  Vipul Bindra: But then he's like, hey, I'll give you uh, you know, X number rate.
• 1:04:53
  Vipul Bindra: And then I go, you know what?
• 1:04:54
  Vipul Bindra: You're telling me I don't have to bring anything.
• 1:04:56
  Vipul Bindra: I clarified.
• 1:04:57
  Vipul Bindra: I was like, you're telling me I will get up, I will show up, nothing in my because no, that's not normal for me.
• 1:05:02
  Vipul Bindra: He was like, Yeah, I was like, okay, you know what?
• 1:05:04
  Vipul Bindra: I'll do it.
• 1:05:05
  Vipul Bindra: Because if you're telling me I have no expenses, then a lower rate makes more sense.
• 1:05:10
  Vipul Bindra: Because guess what?
• 1:05:11
  Vipul Bindra: I have no prep time, I have no call time.
• 1:05:13
  Vipul Bindra: Yeah, uh, you he's already done all that.
• 1:05:16
  Vipul Bindra: All I'm doing is just going up on set, making sure I bring my skill, and that's still value for them because I can help them put a light somewhere or whatever.
• 1:05:24
  Vipul Bindra: There's something you know that they need help with.
• 1:05:26
  Vipul Bindra: Yeah.
• 1:05:26
  Vipul Bindra: Point is it's value for them, but it's value for me because um I had zero investment in it.
• 1:05:32
  Vipul Bindra: So even though it's a lower number, so that's why I might also tell people like be flexible because if it it depends on what you're doing, is your worth.
• 1:05:40
  Vipul Bindra: Now, not every job is that 10 grand job, right?
• 1:05:42
  Vipul Bindra: Of course, yeah, yeah, yeah.
• 1:05:44
  Vipul Bindra: Yeah, uh, but but for my clients, I'm gonna do way more for 10 grand.
• 1:05:47
  Vipul Bindra: Yeah, but it would be silly for me to be like, yeah, give me 10 grand for being a camera operator, where I would have to do that.
• 1:05:52
  Vipul Bindra: Yeah, that doesn't make any sense.
• 1:05:54
  Vipul Bindra: So you just have to plug in and play, and then that's where the network comes in, right?
• 1:05:57
  Vipul Bindra: You plug each other into each other's jobs and you all grow together and you all work together.
• 1:06:03
  Vipul Bindra: And I think that's this the the right way to move in this industry, especially what we do, because the narrative world is very different than what we do.
• 1:06:13
  Vipul Bindra: But what we do, corporate and commercial video, yeah, you can make a very healthy living.
• 1:06:17
  Vipul Bindra: You're a prime example of that.
• 1:06:19
  Vipul Bindra: You came in completely different.
• 1:06:21
  Vipul Bindra: I mean, not that you didn't know anything about video being as a stand-up comedian.
• 1:06:24
  SPEAKER_01: Yeah, yeah, I know a little bit, but yeah, not nowhere near what I know now.
• 1:06:27
  Vipul Bindra: Yeah, exactly.
• 1:06:28
  Vipul Bindra: But within a couple of years you've been able to scale your business to where you're trending to hit 300k.
• 1:06:33
  Vipul Bindra: Yeah.
• 1:06:34
  Vipul Bindra: Right?
• 1:06:34
  Vipul Bindra: Which is and you're making what 2K you would say average day rate would be where you're trying to aim for.
• 1:06:39
  Vipul Bindra: Look at that.
• 1:06:40
  Vipul Bindra: And that's doable because and I know you're not gonna maybe like this, yeah, not because of your uh filmmaking skills, but because of your smarts in business.
• 1:06:50
  Vipul Bindra: Because you know what how to approach people, yeah, how to sell them on projects, and then how to execute them.
• 1:06:58
  Vipul Bindra: Yeah, yeah, yeah.
• 1:06:59
  Vipul Bindra: The execution part is there, not to cut that the skill.
• 1:07:02
  Vipul Bindra: You've been on my sets.
• 1:07:03
  Vipul Bindra: I love uh yeah, you I know what you're capable of, but what I'm saying is, but you got there because you knew how to execute, right, how to learn, how to get all that done.
• 1:07:11
  Vipul Bindra: Yeah, and I think that's the most valuable skill people can have.
• 1:07:16
  Vipul Bindra: It's how to get those clients, how to close those clients, how to treat them right, how to how to uh get them what they want, whatever that is.
• 1:07:23
  Vipul Bindra: Whatever that is, yeah, exactly.
• 1:07:25
  Vipul Bindra: Help them find what they want, and then you don't know, and then I think the skills follow.
• 1:07:28
  Vipul Bindra: Like you said, you didn't know what you know now, yeah, right?
• 1:07:32
  Vipul Bindra: That you you can acquire, like right, you acquired, or I can find somebody who knows it.
• 1:07:36
  Vipul Bindra: Exactly, right?
• 1:07:37
  Vipul Bindra: Uh and I think that is a very doable thing.
• 1:07:39
  Vipul Bindra: That's where people focus on, and that's where I'm like, we have I'm not selling no courses, we're not trying to, you know, make any money from this, it's just a passion project because I want people to listen from people who are in the ground, we make money from making videos, not making YouTube videos.
• 1:07:54
  Vipul Bindra: And uh the goal being is to just to let people know, like, hey, operating a camera and all those skills matter, but people value them too much.
• 1:08:05
  Vipul Bindra: They go straight into let me uh buy this course and I will somehow make a living.
• 1:08:09
  Vipul Bindra: Can you have a conversation with somebody?
• 1:08:11
  Vipul Bindra: You know, yeah, I think you're better off going and meeting people who are actually making a living, having coffee, meeting industry people.
• 1:08:18
  Vipul Bindra: And I think uh David introduced me to Tommy Beal.
• 1:08:21
  Vipul Bindra: Have you heard of him?
• 1:08:21
  Vipul Bindra: Yeah, I've heard of it.
• 1:08:22
  Vipul Bindra: So he was a guy uh who was who tracked his journey through one year on YouTube, um, and David um Morfield he recommended you know his YouTube channel, whatever.
• 1:08:32
  Vipul Bindra: And what I liked about uh, you know, I didn't follow every video, but what I watched was uh uh he did it for a year, it you know, made his business improve.
• 1:08:40
  Vipul Bindra: But his last video was like he he kind of quit almost YouTube because he was like, I got 20% business from YouTube, and obviously there was indirect benefits, but most of his, I think 30-40 percent, whatever the the numbers are, income came from quite literally uh meeting networking events.
• 1:08:57
  Vipul Bindra: So three networking events gave him more value than 45, 50 YouTube videos.
• 1:09:02
  Vipul Bindra: So it's like why not do 10?
• 1:09:04
  Vipul Bindra: Why don't you go out?
• 1:09:04
  Vipul Bindra: And that's what he said.
• 1:09:05
  Vipul Bindra: What am I gonna do?
• 1:09:06
  Vipul Bindra: I'm gonna go network more and meet people.
• 1:09:08
  Vipul Bindra: So I think that was really cool to see for some people.
• 1:09:11
  Vipul Bindra: I'm saying whoever was following him, because it's like the value in meeting people who they can either hire you or connect with other people who can hire you, or just teach you these skills.
• 1:09:21
  Vipul Bindra: Because if you know how to talk to a client, you know how to find their need and fulfill their need, you will be successful.
• 1:09:29
  SPEAKER_01: Yeah, right.
• 1:09:30
  SPEAKER_01: You know, uh a quote that I've been working on, kind of like my my mission statement for my business is and for any business, is say what you're supposed to say, be where you're supposed to be, and do what you're supposed to do.
• 1:09:43
  SPEAKER_01: Right.
• 1:09:44
  SPEAKER_01: And uh the reason I picked those three is because like when I say say what you're supposed to say, like you have to be a good communicator.
• 1:09:49
  SPEAKER_01: If you want to be in business, you gotta be able to understand what somebody's saying and communicate effectively that you're gonna execute on their idea, right?
• 1:09:58
  SPEAKER_01: Be where you're supposed to be.
• 1:10:00
  SPEAKER_01: The biggest reason clients come to me is that I'm everywhere.
• 1:10:03
  SPEAKER_01: Like my business is on every platform, my SEO is optimized, my website looks nice, I'm in the circles networking with people.
• 1:10:12
  SPEAKER_01: I know a lot of people.
• 1:10:13
  SPEAKER_01: So I'm in a I have a lot of opportunities for people to find me.
• 1:10:16
  SPEAKER_01: A lot of people, they're just like, oh yeah, I just like I post it on Facebook and that's it.
• 1:10:20
  SPEAKER_01: You gotta be wherever you're if you're a plumber, get on Google.
• 1:10:24
  SPEAKER_01: If you're uh a dancer, you gotta be talking to the dancing schools or something like that.
• 1:10:29
  SPEAKER_01: And then um do what you're supposed to do.
• 1:10:31
  SPEAKER_01: Be good at your work.
• 1:10:33
  SPEAKER_01: If you're good at your work and you know how to um how to use your equipment, your tools effectively, you have all three of those.
• 1:10:39
  SPEAKER_01: Yeah, I think there's it's inevitable that you're you're successful.
• 1:10:42
  Vipul Bindra: Yeah, or find people.
• 1:10:43
  Vipul Bindra: And if you're not there, then find the people who are there, yeah.
• 1:10:46
  Vipul Bindra: And talk to them, hang out with them, right?
• 1:10:48
  Vipul Bindra: Get in those circles.
• 1:10:49
  Vipul Bindra: Yeah, exactly.
• 1:10:50
  Vipul Bindra: I think that's so much more valuable than anything else.
• 1:10:53
  Vipul Bindra: And at the end of the day, I think also just have fun.
• 1:10:55
  Vipul Bindra: Yeah, yeah.
• 1:10:56
  SPEAKER_01: Definitely have fun.
• 1:10:57
  Vipul Bindra: Yeah, because a lot of people get you might as well work as an accountant if you're not gonna have fun.
• 1:11:01
  Vipul Bindra: Exactly.
• 1:11:01
  Vipul Bindra: It's like what what we do is kind of fun and creative and just and in general, just be around, you know, cool people.
• 1:11:07
  Vipul Bindra: So be a cool person, like you said last season.
• 1:11:09
  Vipul Bindra: No, don't be a weirdo.
• 1:11:11
  Vipul Bindra: Don't be a weirdo.
• 1:11:12
  Vipul Bindra: That's that's the quote.
• 1:11:13
  SPEAKER_01: Do not be weird.
• 1:11:14
  SPEAKER_01: There's a lot of people I I have not hired because I'm like, you're weird.
• 1:11:17
  Vipul Bindra: Yeah, exactly.
• 1:11:17
  SPEAKER_01: We don't want that on set.
• 1:11:18
  SPEAKER_01: At least hold it in until the shoot's over.
• 1:11:20
  SPEAKER_01: Yeah.
• 1:11:22
  SPEAKER_01: Hold it weird in.
• 1:11:23
  SPEAKER_01: Yeah, keep the weird in until like until we say that's a wrap.
• 1:11:26
  SPEAKER_00: Jeez.
• 1:11:28
  SPEAKER_00: Yeah, man.
• 1:11:30
  Vipul Bindra: But I think also uh uh focusing on other people's, you know, uh like businesses too.
• 1:11:36
  Vipul Bindra: There's a lot, sure, apertures, you know, shuttering or whatever, all that matters, but when you're helping someone, they're most likely need wanting you because you're they want to sell, I don't know, more more of their food or their product or service, whatever that that you're promoting through these videos is.
• 1:11:54
  Vipul Bindra: A lot of people just listen and then they go straight into it'll be cool to do a shot of smoke away or punch in or whatever.
• 1:12:00
  Vipul Bindra: And you're like, for a minute, you have to slow down and go, what is it that they're selling?
• 1:12:05
  Vipul Bindra: Who is gonna buy it?
• 1:12:07
  Vipul Bindra: Do they care about a punch-in or a smoke in?
• 1:12:10
  Vipul Bindra: Yeah, it's like how is that telling a better story?
• 1:12:12
  Vipul Bindra: Now that could be important if it's part of the story.
• 1:12:14
  Vipul Bindra: I think that's what a lot of people miss.
• 1:12:16
  Vipul Bindra: They're like, uh, what is the story element?
• 1:12:18
  Vipul Bindra: Right, why would they buy it?
• 1:12:20
  Vipul Bindra: And if you can solve that, if you could just stop and listen for a second, I think it's so much easier to do what we do.
• 1:12:26
  Vipul Bindra: Yeah, I think just most people just listen five words and then just run for it.
• 1:12:30
  Vipul Bindra: Just run for it, yeah.
• 1:12:31
  Vipul Bindra: And then the other thing is just I think being able to say no, because it's not a bad thing to say or hear no.
• 1:12:37
  Vipul Bindra: Some people just get butt hurt about hearing no.
• 1:12:40
  Vipul Bindra: I don't I I don't know why, because you're not gonna get every client.
• 1:12:45
  Vipul Bindra: Right.
• 1:12:45
  Vipul Bindra: So I don't know.
• 1:12:47
  Vipul Bindra: And I get it, it's a human nature to not not like being rejected.
• 1:12:50
  Vipul Bindra: But at the end of the day, I'm like, I if I listen to someone, I give them a solution, and um, and I know you say sales, but I genuinely like if I'm saying something that's what I believe in, it then it's not sales to me.
• 1:13:02
  Vipul Bindra: But they may think, oh, they just want to sell me five because you know if they're a new client, they don't know me yet, right?
• 1:13:08
  Vipul Bindra: Um so so they may say, Oh no, I'm I'm I'm gonna go with this other option.
• 1:13:13
  Vipul Bindra: And it's like it's okay, yeah.
• 1:13:15
  Vipul Bindra: Awesome, good luck.
• 1:13:16
  Vipul Bindra: Yeah, that's what I do.
• 1:13:17
  Vipul Bindra: I'm like, that's that's fine with me.
• 1:13:20
  Vipul Bindra: Because uh at the end of the day, I'm happy that they're getting what they want.
• 1:13:23
  Vipul Bindra: Yeah, either they're gonna get what they want and they're gonna be very happy, which is good for me because I want nothing but success for them.
• 1:13:29
  Vipul Bindra: Uh obviously, ideally through me, but if not, and then the th the other thing would be they don't get what they wanted, and then they call me right back and say, Hey, maybe we made a mistake.
• 1:13:39
  Vipul Bindra: Let's do it.
• 1:13:40
  Vipul Bindra: And I'm like, let's do it.
• 1:13:41
  Vipul Bindra: I don't have that hypowery feeling because some people will go, Oh, you rejected me first time.
• 1:13:45
  SPEAKER_01: I'm not working with you now, you know.
• 1:13:46
  SPEAKER_01: No, I don't think it's that deep.
• 1:13:48
  SPEAKER_01: The way I look at no and yes, yes is uh it's weird, like yes is more of an isolationist word because once you say yes to something, that's that you're locked into that that world, versus when you say no, you leave your possibilities open, you know.
• 1:14:02
  SPEAKER_01: That's kind of how I look at yes and no, so that I don't that way my feelings don't get hurt.
• 1:14:06
  SPEAKER_01: Somebody's like, no, you suck.
• 1:14:07
  SPEAKER_01: And I'm like, okay, that means I have infinite options to to play with, you know?
• 1:14:11
  Vipul Bindra: Yeah, no, but but I want to come back to so let's let's switch gears.
• 1:14:14
  Vipul Bindra: I really like what you said a few minutes back, that you are where your clients, so everyone can find you.
• 1:14:19
  Vipul Bindra: Right.
• 1:14:20
  Vipul Bindra: How did you achieve that?
• 1:14:21
  Vipul Bindra: What you do to to make sure people can find you?
• 1:14:23
  SPEAKER_01: Um, I mean, it's it's been a long process.
• 1:14:26
  SPEAKER_01: I think um, I mean, one, I I know a lot of people, that's probably the biggest thing, you know.
• 1:14:31
  SPEAKER_01: So, like, I went to the filmmaker.
• 1:14:33
  SPEAKER_01: I remember the first filmmaker meetup that they had.
• 1:14:35
  SPEAKER_01: I was like, um, I'm kind of tired, I don't want to go, but I'm like, you don't know anybody.
• 1:14:41
  SPEAKER_01: You gotta go.
• 1:14:41
  SPEAKER_01: Yeah.
• 1:14:42
  SPEAKER_01: So I went, and I think that's where I met you, Emmanuel, David.
• 1:14:45
  SPEAKER_01: Like, I met like the core people that I know, and then that network kind of spread.
• 1:14:50
  SPEAKER_01: Um, I designed a dope, dope ass website.
• 1:14:52
  SPEAKER_01: Website's fire.
• 1:14:53
  SPEAKER_01: Can we pull his website up, Martin?
• 1:14:55
  SPEAKER_01: Oh, okay.
• 1:14:55
  SPEAKER_01: Snap.
• 1:14:56
  SPEAKER_00: Hey, hey, hey, oh, snap.
• 1:14:58
  SPEAKER_00: We're getting crazy.
• 1:14:59
  SPEAKER_00: Yeah.
• 1:15:00
  SPEAKER_01: Uh badashfilms.com.
• 1:15:02
  SPEAKER_01: Uh I was gonna say ash because people like uh yeah, built a nice website.
• 1:15:09
  SPEAKER_01: Uh I paid to get it at SEO optimized.
• 1:15:12
  SPEAKER_01: Um, I'm like anywhere that all the freelancer platforms, I'm I'm all all of those.
• 1:15:19
  SPEAKER_01: They don't really get me as much, but I think because I'm the way uh the internet works is you have to you have to build a trust factor with your brand.
• 1:15:26
  SPEAKER_01: So the more places you are, if you're on blogs, you're on websites, your SEO is optimized, you have an Instagram, Facebook, everything, now your brand has more trust on the internet, so it ranks higher on SEO.
• 1:15:37
  SPEAKER_01: You know, so right.
• 1:15:40
  Mario Rangel: Look at that.
• 1:15:41
  Mario Rangel: Let's see.
• 1:15:41
  Mario Rangel: I haven't looked at my website.
• 1:15:43
  SPEAKER_01: I haven't looked at my website.
• 1:15:45
  SPEAKER_01: Sheeshboard shoes, jeans.
• 1:15:51
  SPEAKER_01: Yeah, no, nothing crazy, nothing crazy.
• 1:15:54
  Vipul Bindra: Is this anything with R's yet?
• 1:15:55
  Vipul Bindra: Or no?
• 1:15:56
  Vipul Bindra: This is our a year ago.
• 1:15:58
  SPEAKER_01: Yeah, yeah.
• 1:16:00
  SPEAKER_01: You know, clean cut website.
• 1:16:02
  SPEAKER_01: Yeah, you know what I mean, you know?
• 1:16:06
  Vipul Bindra: Yeah.
• 1:16:07
  Vipul Bindra: So who did you hire?
• 1:16:08
  Vipul Bindra: Did you go to like Fiverr or some other SEO?
• 1:16:11
  Vipul Bindra: I'm talking about.
• 1:16:11
  SPEAKER_01: My brother's a web developer.
• 1:16:12
  SPEAKER_01: So yeah.
• 1:16:13
  SPEAKER_01: So he did the SEO for you.
• 1:16:14
  SPEAKER_01: Yeah, yeah.
• 1:16:14
  Vipul Bindra: How much do you think it would cost for someone if they wanted to do SEO?
• 1:16:18
  SPEAKER_01: Um, it depends.
• 1:16:19
  SPEAKER_01: It depends on like how complicated you want to go.
• 1:16:21
  SPEAKER_01: Because like he he was gonna add like a bunch of blogs and stuff to my website.
• 1:16:25
  SPEAKER_01: I didn't want to do all that.
• 1:16:26
  SPEAKER_01: Um, and he gave it to me for free because he loves me.
• 1:16:28
  SPEAKER_01: Um but yeah, it just depends on how how big your website is.
• 1:16:32
  Vipul Bindra: So have you tested it?
• 1:16:33
  Vipul Bindra: Do you actually go into the analytics of it?
• 1:16:35
  Vipul Bindra: What number do you come up with?
• 1:16:36
  Vipul Bindra: If somebody googles video production in Orlando.
• 1:16:38
  SPEAKER_01: I haven't test so on that front, I haven't tested it.
• 1:16:41
  Vipul Bindra: Google it.
• 1:16:42
  Vipul Bindra: Google video production in Orlando.
• 1:16:43
  Vipul Bindra: Don't change it to it.
• 1:16:44
  Vipul Bindra: Yeah.
• 1:16:45
  Vipul Bindra: Because they have ads and stuff.
• 1:16:46
  Vipul Bindra: But see if badass films come on the first page.
• 1:16:49
  SPEAKER_01: Because a lot of my clients who I've talked to recently, they they say they found me on online.
• 1:16:55
  SPEAKER_01: Yeah.
• 1:16:56
  SPEAKER_01: Yeah, either found me on Google or like different search engines and stuff like that.
• 1:16:59
  SPEAKER_01: So, like majority right now, like about 50% has been.
• 1:17:02
  Vipul Bindra: So, how do you approach that?
• 1:17:03
  Vipul Bindra: So, that's a very good thing.
• 1:17:04
  Vipul Bindra: So, let's say they found you in Google, they call you.
• 1:17:06
  Vipul Bindra: What's an average call look like for you?
• 1:17:09
  Vipul Bindra: What do they average call?
• 1:17:10
  SPEAKER_01: Yeah.
• 1:17:11
  SPEAKER_01: Um, usually, like, hey, how's uh usually they send me an email?
• 1:17:14
  SPEAKER_01: It's usually through email first.
• 1:17:15
  SPEAKER_01: Hey, I'm looking for this.
• 1:17:16
  SPEAKER_01: Yeah, okay, uh, you're free for a call.
• 1:17:18
  SPEAKER_01: I try to I try to get a call within the next 24 hours.
• 1:17:21
  SPEAKER_01: If you wait too long, they can think, they can look at more people.
• 1:17:24
  SPEAKER_01: Honestly, what I really do is I call them as soon as they send me the email.
• 1:17:27
  Vipul Bindra: Yeah, you're like getting on the phone.
• 1:17:29
  SPEAKER_01: Because that's the thing I realized, like speed matters more than anything.
• 1:17:32
  SPEAKER_01: So it's like if you give them too much time to think, the price might go down, or they'll find somebody else.
• 1:17:36
  SPEAKER_01: So they'll give me an email, hey Sean, uh I saw your website, I love this project.
• 1:17:40
  SPEAKER_01: I'm looking for something just like that.
• 1:17:42
  SPEAKER_01: Um, I want and they're always like, What's the rate?
• 1:17:44
  SPEAKER_01: And I'm like, I'm not about to just give you a rate over the city.
• 1:17:46
  SPEAKER_01: Yeah, exactly.
• 1:17:47
  SPEAKER_01: So how do you answer that?
• 1:17:47
  Vipul Bindra: Because that'd be a biggest a lot of people will have that.
• 1:17:50
  Vipul Bindra: Because a lot of people just think, you know, it's like buying another thing, which is not.
• 1:17:53
  Vipul Bindra: It's not, it's like buying art, which is complicated.
• 1:17:55
  Vipul Bindra: It's complicated.
• 1:17:56
  Vipul Bindra: Yeah.
• 1:17:56
  Vipul Bindra: So how do you tackle that question?
• 1:17:58
  Vipul Bindra: Like, what's your rate?
• 1:17:59
  SPEAKER_01: Yeah, usually I'm like, well, I like to get on a call first and figure out what exactly you're looking for because this project, it took me a few days, different camera equipment.
• 1:18:08
  SPEAKER_01: I gotta figure out what your needs are.
• 1:18:10
  SPEAKER_01: So are you free within the next couple hours for a quick phone call?
• 1:18:13
  Vipul Bindra: If you're sending me an email, let's say you're on the phone call.
• 1:18:15
  SPEAKER_01: I'm on the phone.
• 1:18:15
  Vipul Bindra: They say what's your rate, but you have no idea yet, right?
• 1:18:18
  Vipul Bindra: Yeah.
• 1:18:18
  Vipul Bindra: So how are you gonna answer them?
• 1:18:20
  SPEAKER_01: What are you looking for?
• 1:18:21
  Vipul Bindra: So do you say like the rates depend on what you're looking for?
• 1:18:24
  SPEAKER_01: I just ask, like, what do you I I don't even say it depends on what you're doing?
• 1:18:27
  Vipul Bindra: I wanna I want a three-minute video for my company website.
• 1:18:30
  SPEAKER_01: You want a three-minute video?
• 1:18:32
  SPEAKER_01: How much is that gonna cost?
• 1:18:33
  SPEAKER_01: Are we am I filming it or you just want us to edit your video?
• 1:18:36
  SPEAKER_01: No, you're you're filming it.
• 1:18:37
  Vipul Bindra: You do everything.
• 1:18:37
  Vipul Bindra: I don't know anything.
• 1:18:38
  SPEAKER_01: So, what's the project?
• 1:18:39
  SPEAKER_01: What do you what do you uh what's the what are we filming?
• 1:18:42
  SPEAKER_01: I don't know.
• 1:18:42
  SPEAKER_01: I don't know anything about video.
• 1:18:44
  SPEAKER_01: So what's I guess what's your industry?
• 1:18:46
  SPEAKER_01: Yeah, I'm a real estate agent.
• 1:18:47
  SPEAKER_01: You're a real estate agent?
• 1:18:48
  SPEAKER_01: Okay, so you're looking for like um like a highlight video for a home, a brand piece for your brand.
• 1:18:54
  SPEAKER_01: Yeah, that a highlight video for a home?
• 1:18:55
  SPEAKER_01: No, for for me.
• 1:18:56
  SPEAKER_01: Oh, for you, yeah.
• 1:18:58
  SPEAKER_01: Have you ever done anything like that before?
• 1:18:59
  SPEAKER_01: No, no, no.
• 1:19:00
  SPEAKER_01: No idea.
• 1:19:00
  SPEAKER_01: No idea at all.
• 1:19:01
  SPEAKER_01: Okay, and you want a three-minute video.
• 1:19:03
  SPEAKER_01: Um, you have any examples of other people?
• 1:19:06
  SPEAKER_01: You have nothing at all.
• 1:19:08
  SPEAKER_01: Yeah, so why are you looking for the video?
• 1:19:09
  SPEAKER_00: Where is this coming from?
• 1:19:11
  SPEAKER_00: I know I'm thinking on Instagram before you call me.
• 1:19:14
  Vipul Bindra: I'm making I'm making it too difficult on you.
• 1:19:17
  Vipul Bindra: But no, I get the idea.
• 1:19:18
  Vipul Bindra: Yeah, yeah, yeah.
• 1:19:19
  Vipul Bindra: See, I I like what you're doing.
• 1:19:20
  Vipul Bindra: I I think the point of this was people will panic and they give a number.
• 1:19:24
  Vipul Bindra: Yeah, yeah, yeah.
• 1:19:24
  Vipul Bindra: Okay, I can't give it a number.
• 1:19:25
  Vipul Bindra: Yeah, but the thing is, you that's arbitrary.
• 1:19:27
  Vipul Bindra: I feel like my advice to my clients is if somebody just gives you a number, you run.
• 1:19:31
  Vipul Bindra: It's the opposite of other things.
• 1:19:33
  Vipul Bindra: Like, you know, if I go to buy a product, I want a price immediately.
• 1:19:36
  Vipul Bindra: Yeah.
• 1:19:37
  Vipul Bindra: Because otherwise I'm like something shady.
• 1:19:38
  Vipul Bindra: It's the opposite here.
• 1:19:39
  Vipul Bindra: If somebody gives you a price, because they're like, what is the price for?
• 1:19:42
  Vipul Bindra: Right, right, right.
• 1:19:43
  Vipul Bindra: You know what you're making, how many days or hours, or whatever you need.
• 1:19:48
  SPEAKER_01: And I've been on some like the call, like the fake call we just did.
• 1:19:50
  SPEAKER_01: I've been on some calls like that where like they just do not want to give me any details, but they they want a number more than anything.
• 1:19:56
  SPEAKER_01: And I physically cannot give you a number.
• 1:19:59
  SPEAKER_01: Yeah.
• 1:19:59
  SPEAKER_01: You know, I feel like a liar if I just like, oh yeah, okay.
• 1:20:02
  SPEAKER_01: Because I I have in the past where I've given a number and then I shoot myself in the foot in the long run, or I'm like, damn, I shouldn't have said I didn't know it was gonna be this complicated.
• 1:20:10
  SPEAKER_01: So I really the the biggest thing on the calls is like, what are you looking for?
• 1:20:15
  SPEAKER_01: Trying to figure out what the day is gonna look like.
• 1:20:17
  SPEAKER_01: How cinematic of a video are you looking for?
• 1:20:20
  SPEAKER_01: Is it something real simple?
• 1:20:22
  SPEAKER_01: Social media, do you want 10 videos?
• 1:20:23
  SPEAKER_01: Is it one three-minute or 10 30-second videos?
• 1:20:27
  SPEAKER_01: Like, what are we trying to do?
• 1:20:28
  SPEAKER_01: And get them to come up with the answer that way.
• 1:20:31
  SPEAKER_01: I can say, You said I put that all in the contract, I have the scope of work, and like you said that this is what you're looking for, and this is what I'm gonna do.
• 1:20:38
  SPEAKER_01: Exactly.
• 1:20:39
  SPEAKER_01: Now here's a number.
• 1:20:40
  Vipul Bindra: So let's talk.
• 1:20:41
  Vipul Bindra: Uh, any recent projects that you did, you don't have to give the exact project, but I would love for you to break down on I charge and it doesn't have to be exact number, like I charge them 10 grand.
• 1:20:49
  Vipul Bindra: Right.
• 1:20:49
  Vipul Bindra: This is what the breakdown, let's how first you presented to the client, and then how you actually broke down as a producer, you know, the budget.
• 1:20:56
  SPEAKER_01: Um, well, I had a uh uh recent the commercial project that the client reached out to me for.
• 1:21:02
  SPEAKER_01: He um originally his budget was like I think like a couple thousand dollars, and but then he showed me an example.
• 1:21:08
  SPEAKER_01: So I I love getting examples, examples are the best.
• 1:21:10
  SPEAKER_01: Um, once he showed me an example, I was like, I'm like, oh yeah, you need a way higher budget than that.
• 1:21:15
  SPEAKER_01: He's like, okay, yeah, well, let me know what the budget looks like.
• 1:21:17
  SPEAKER_01: So I went through, uh, calculated the budget and then put together like what the team looks like.
• 1:21:23
  SPEAKER_01: So that's kind of how I use that to calculate the budget.
• 1:21:25
  SPEAKER_01: So I'm like, okay, I need a half a day for the um shot list, director, gaffer, producer, assistant director, AC, um, lighting, all this type of stuff.
• 1:21:37
  SPEAKER_01: But I knew like because his original budget was only a couple thousand, I can't hit him with a$50,000 album.
• 1:21:43
  Vipul Bindra: That wouldn't make sense.
• 1:21:43
  SPEAKER_01: That wouldn't make sense, you know.
• 1:21:44
  SPEAKER_01: Like I already know you probably can't afford nothing like that, but maybe you can afford around 10 to 15, you know.
• 1:21:49
  SPEAKER_01: Uh, so I tried to keep everyone's race with within that range.
• 1:21:53
  SPEAKER_01: Um, and then I pitched it to him basically, hey, like um looked at everything.
• 1:21:57
  SPEAKER_01: If you want something of that quality, which I think you deserve because of the product that you're pushing out, you would want to have something of that quality.
• 1:22:05
  SPEAKER_01: You don't want to cheap out on it.
• 1:22:06
  SPEAKER_01: Um, this is what the price looks like.
• 1:22:08
  SPEAKER_01: And he was like, Oh, okay, yeah, it makes sense.
• 1:22:10
  Vipul Bindra: So, what would that price be?
• 1:22:12
  Vipul Bindra: And then how would you break it down?
• 1:22:14
  Vipul Bindra: And your so to the customer, uh client, whatever, what sort of rough price point you'd say on this commercial would be?
• 1:22:20
  SPEAKER_01: On this one, um, so right now it's around around 12.
• 1:22:23
  SPEAKER_01: So let's say 12.
• 1:22:23
  SPEAKER_01: Okay.
• 1:22:24
  SPEAKER_01: Yeah.
• 1:22:24
  Vipul Bindra: So now let's see the internal side of it.
• 1:22:26
  Vipul Bindra: I want people to see the producer brain.
• 1:22:27
  Vipul Bindra: Yeah.
• 1:22:28
  Vipul Bindra: You've given 12 clients says yes.
• 1:22:30
  Vipul Bindra: How would you roughly break it down?
• 1:22:32
  Vipul Bindra: Right.
• 1:22:32
  Vipul Bindra: And what kind of uh profit are you looking for?
• 1:22:35
  Vipul Bindra: Um obviously it's not your rate.
• 1:22:37
  Vipul Bindra: Yeah, you have your rate, and then the company.
• 1:22:39
  Vipul Bindra: Right, right, right.
• 1:22:40
  SPEAKER_01: I all of them, it's all on my Excel spreadsheet, but I think the biggest thing was like we have the pre-production side, which was like probably I I'll do it in percentages.
• 1:22:49
  SPEAKER_01: Yeah.
• 1:22:49
  SPEAKER_01: Um, pre-production was probably about 10 to 15% of the entire time to plan it, plan, everything calls, everything.
• 1:22:56
  SPEAKER_01: Yeah, yeah.
• 1:22:57
  SPEAKER_01: Yeah, all of that.
• 1:22:58
  SPEAKER_01: And then the production side was like around 70%.
• 1:23:02
  SPEAKER_01: Makes sense.
• 1:23:02
  SPEAKER_01: It's the most expensive side.
• 1:23:03
  SPEAKER_01: I guess the most expensive side.
• 1:23:05
  SPEAKER_01: And then the last part was an additional 15% for the for the edit.
• 1:23:08
  Vipul Bindra: For the post.
• 1:23:09
  Vipul Bindra: And then now what can you pull in?
• 1:23:12
  Vipul Bindra: Because uh, you know, obviously the more you do, the more you can pull in for yourself.
• 1:23:15
  Vipul Bindra: Are you gonna do the edit yourself?
• 1:23:16
  Vipul Bindra: Are you gonna put it to the stuff?
• 1:23:18
  SPEAKER_01: I'm gonna edit, but I'm gonna have someone else do the color color grade.
• 1:23:21
  Vipul Bindra: You're gonna pull that that you're gonna off offset, but you can keep that post wrap because you're gonna edit yourself, right?
• 1:23:28
  Vipul Bindra: Yeah, what about the production?
• 1:23:29
  Vipul Bindra: Are you gonna be able to do anything in household?
• 1:23:31
  SPEAKER_01: I just have my uh director's rate and then all of the um like the ins because I have insurances and stuff built in.
• 1:23:39
  SPEAKER_01: I pay for that, but it's kind of like coming to me in a way.
• 1:23:43
  SPEAKER_01: Um and then the pre-production rate.
• 1:23:45
  SPEAKER_01: Okay, yeah.
• 1:23:45
  Vipul Bindra: That's pretty good healthy margin.
• 1:23:47
  Vipul Bindra: So you'd say what?
• 1:23:48
  Vipul Bindra: What would be uh percent wise that you think you could for me?
• 1:23:50
  Vipul Bindra: Uh about you in the end, you can get it.
• 1:23:52
  SPEAKER_01: Uh probably about 15, 15.
• 1:23:54
  SPEAKER_01: Yeah, that's pretty good.
• 1:23:55
  Vipul Bindra: And that's not accounting for post, right?
• 1:23:56
  Vipul Bindra: Right.
• 1:23:57
  Vipul Bindra: So once you add post and the pre-production, you're looking at what a healthy 45% margin, you'd say?
• 1:24:02
  SPEAKER_01: Um, no, I probably want to say maybe 40?
• 1:24:05
  SPEAKER_01: I think like 30.
• 1:24:06
  SPEAKER_01: 30.
• 1:24:07
  SPEAKER_01: Yeah, yeah.
• 1:24:08
  SPEAKER_01: Because right now, the thing I'm running into, um, as I so I the way I have the I have the budget, I have my Excel spreadsheet, I have the budget lined up, um, what I budgeted for, what the client expects, and then I have my total spent category for like what each category actually costs.
• 1:24:25
  SPEAKER_01: So, like, let's say I have uh a DP and like I budgeted for$1,200, but he's like, hey, I'm 18.
• 1:24:31
  SPEAKER_01: So now I gotta add him to the total spent 18.
• 1:24:33
  SPEAKER_01: So now I gotta find somewhere else to take off$300 to bring it to make it all add up to$12,400.
• 1:24:40
  SPEAKER_01: So I think that's what I'm running into now is like and it's at the end of the day, my budget is the least important, my pay.
• 1:24:46
  SPEAKER_01: So like, like hey, if I gotta pay this guy an extra$300 to get a better quality DP, I'll take$300 out of my rate and add it to theirs.
• 1:24:54
  SPEAKER_01: You know, so like it brings my percentage down from$40 down to 30.
• 1:24:58
  SPEAKER_01: So I'm probably gonna end up with around 20, 20, 20 to 30, which is fine.
• 1:25:02
  Vipul Bindra: 20 to 40 is the standard, right?
• 1:25:04
  Vipul Bindra: So that that's that's pretty good.
• 1:25:05
  Vipul Bindra: And I the reason is I want people to hear because like people think 10 grand, they think, oh, 10 grand.
• 1:25:10
  Vipul Bindra: Yeah, yeah, exactly.
• 1:25:11
  Vipul Bindra: It's like not actually 10 grand once you, you know, and to make a good video, that's why it costs money.
• 1:25:16
  Vipul Bindra: You know, you need people, you need groups.
• 1:25:18
  SPEAKER_01: Oh, dude, I I've done a couple 10 10,000 projects where I'm like, I only made like a thousand.
• 1:25:22
  Vipul Bindra: Yeah, you know, I mean, uh, that may be a little on the low side, but yeah, but I guess.
• 1:25:26
  SPEAKER_01: That's when I first started, you know.
• 1:25:27
  SPEAKER_01: So it's like, okay,$10,000 project.
• 1:25:29
  SPEAKER_01: I'm like, oh, I got a chance to make something super crazy.
• 1:25:31
  SPEAKER_01: See, that, yeah, if you're doing a portfolio piece, it's okay sometimes.
• 1:25:35
  Vipul Bindra: Right.
• 1:25:35
  Vipul Bindra: I know our friends who'll even uh take a loss, but but it was worth it because if you got 50 grand in projects from it, right, and you haven't done anything like that, then be worth it.
• 1:25:44
  Vipul Bindra: Now you don't tell the client.
• 1:25:46
  Vipul Bindra: Of course, of course.
• 1:25:46
  Vipul Bindra: You know, you you book it, but now you go over, right?
• 1:25:48
  Vipul Bindra: You're like, hey, let me just bring in that happen, a little sauce on it too that you wouldn't you don't have the budget for, right?
• 1:25:55
  Vipul Bindra: But to take it to the next level, right?
• 1:25:57
  Vipul Bindra: No, I I think that's very smart.
• 1:25:59
  Vipul Bindra: Um now uh coming to the other side of it, how how's things at at home, personal life?
• 1:26:05
  Vipul Bindra: How are you managing with family with all this extra workload that you added?
• 1:26:09
  Vipul Bindra: Honestly, I don't work that much.
• 1:26:12
  SPEAKER_01: Yeah, yeah, I'd be chilling, man.
• 1:26:13
  SPEAKER_01: Lazy shit.
• 1:26:15
  SPEAKER_01: I am lazy.
• 1:26:16
  SPEAKER_01: Um, so when I first started, I was working all the time, which I think was good.
• 1:26:21
  SPEAKER_01: When you're when you're getting your your uh your gas going, your engine going, you gotta really just hit the ground running.
• 1:26:27
  SPEAKER_01: Uh so I was working all the time.
• 1:26:28
  SPEAKER_01: I'm working any job I can get.
• 1:26:30
  SPEAKER_01: If it's a$200 job,$500 job, if it's free, like I was just doing everything, so I was busy.
• 1:26:36
  SPEAKER_01: Um, now a big reason why I I've also wanted to increase my rate is because I kind of like hearing no now, because no means I have my time, you know.
• 1:26:45
  SPEAKER_01: But if I get a yes, I only need one yes to compensate for seven yeses two years ago.
• 1:26:50
  SPEAKER_01: So back in the day, I need seven$500 jobs versus I only need like two$2,000 jobs and I'm good.
• 1:26:56
  SPEAKER_01: Exactly.
• 1:26:57
  Vipul Bindra: Yeah, especially the smaller jobs, I'm sure.
• 1:26:59
  Vipul Bindra: Obviously$10,000, you gotta spend more, but on those few thousand dollar carpet type of job, yeah, uh you can make more profit because I can make more you, right?
• 1:27:08
  Vipul Bindra: Right.
• 1:27:08
  Vipul Bindra: Are you doing any jobs like that in a still that where it's just you?
• 1:27:11
  SPEAKER_01: You're doing all of it, like you know, sounds like not really what's your minimum that you aim for nowadays?
• 1:27:17
  SPEAKER_01: Oh, like a total budget for a client?
• 1:27:20
  SPEAKER_01: Uh minimum, usually probably like around 35 to 4,000.
• 1:27:24
  SPEAKER_01: Yeah.
• 1:27:24
  SPEAKER_01: That way I can at least have one other person to help out.
• 1:27:26
  SPEAKER_01: Exactly.
• 1:27:27
  Vipul Bindra: You and an assistant, and then you can get healthy profit up once you take their money.
• 1:27:31
  SPEAKER_01: I mean, but a lot of times, like if I'm being real, I like working with my friends.
• 1:27:34
  SPEAKER_01: So like I work at Oliver a lot.
• 1:27:36
  SPEAKER_01: So I'm just like, all right, cool, I'm I'm gonna get Oliver on this shoe.
• 1:27:39
  SPEAKER_01: Even if I'm making less money, at least I get my friend working with me.
• 1:27:42
  Vipul Bindra: And that's the networking side of it, right?
• 1:27:44
  Vipul Bindra: And I'm sure then he does a repeat, right?
• 1:27:46
  Vipul Bindra: He's gonna be saying, exactly.
• 1:27:48
  Vipul Bindra: Yeah, be able to bring you on instead.
• 1:27:49
  Vipul Bindra: But yeah, it may not justify, but then you're like, hey, right, it makes sense because he's gonna bring me.
• 1:27:54
  Vipul Bindra: You know, again, yeah, you're helping each other, yeah.
• 1:27:56
  SPEAKER_01: Yeah, so I'm like, any sh any shoe that happens, like, well, like I'll just it has to be two people.
• 1:28:00
  SPEAKER_01: Yeah, no, I don't like working by myself.
• 1:28:02
  Vipul Bindra: Yeah, no, it's it's very difficult.
• 1:28:03
  Vipul Bindra: So that but that's a pretty good range that you have there.
• 1:28:06
  Vipul Bindra: What's the highest project you've done so far?
• 1:28:08
  SPEAKER_01: Highest, I think, was I think by the end of it, like 15, 15,000.
• 1:28:14
  SPEAKER_01: Yeah, that's pretty good.
• 1:28:14
  Vipul Bindra: That's pretty good for one video, or is that for multiple?
• 1:28:18
  Vipul Bindra: One video, yeah.
• 1:28:18
  SPEAKER_01: $15,000 video.
• 1:28:20
  SPEAKER_01: That's pretty good.
• 1:28:20
  SPEAKER_01: Not too bad.
• 1:28:22
  SPEAKER_01: And you've been traveling a lot too, right?
• 1:28:24
  SPEAKER_01: Yeah, a little bit of travel.
• 1:28:25
  SPEAKER_01: Um lately.
• 1:28:26
  SPEAKER_01: I'm going to next week, two weeks from now, I'm going to Ohio.
• 1:28:29
  SPEAKER_01: Then I'm going to a shoot in Las Vegas, and then I have another shoot in Ohio again in August.
• 1:28:35
  SPEAKER_01: How'd you get these jobs?
• 1:28:37
  SPEAKER_01: These are just networking.
• 1:28:38
  SPEAKER_01: Just networking?
• 1:28:38
  SPEAKER_01: Yeah, yeah, yeah.
• 1:28:39
  SPEAKER_01: So these are old clients that I work with that they just want to find me out.
• 1:28:43
  SPEAKER_01: Look at that.
• 1:28:43
  SPEAKER_01: Look at that.
• 1:28:44
  Vipul Bindra: All right.
• 1:28:44
  Vipul Bindra: Anything else uh that you learned in the last six months?
• 1:28:47
  SPEAKER_01: In the last six months since I want to talk about NAB, but yeah.
• 1:28:51
  Vipul Bindra: Oh yeah.
• 1:28:51
  SPEAKER_01: But let's in the last six months, not really.
• 1:28:56
  SPEAKER_01: I'm always I'm always learning.
• 1:28:58
  SPEAKER_01: So it's like I'm I'm just constantly trying to build my skill level up.
• 1:29:01
  SPEAKER_01: So like like right now, I've been leaning more into the director side of things.
• 1:29:06
  SPEAKER_01: I know Orlando isn't the best place to grow as a director, um, but it's something I've it's my passion more than being a DP.
• 1:29:13
  SPEAKER_01: Um, especially coming from a comedy background, sketch comedy.
• 1:29:17
  SPEAKER_01: I love storytelling.
• 1:29:18
  SPEAKER_01: I'm always writing.
• 1:29:19
  SPEAKER_01: Um, so right now I've been, I guess that's the biggest thing I'm learning, like trying to learn how to be a better director.
• 1:29:24
  SPEAKER_01: So with the commercial that we're shooting in a few weeks, uh, I'll be directing it.
• 1:29:29
  SPEAKER_01: I've already the casting is pretty much done for the most part.
• 1:29:32
  SPEAKER_01: Uh just got a location.
• 1:29:34
  SPEAKER_01: So now I'm like, all right, cool.
• 1:29:35
  SPEAKER_01: I gotta sit and direct the team.
• 1:29:37
  SPEAKER_01: And you know, that's it.
• 1:29:38
  Vipul Bindra: You gotta figure out which is the the main thing, right?
• 1:29:40
  SPEAKER_01: You're you're like the puppet master, right?
• 1:29:43
  SPEAKER_01: And even now, like with the cast we have, I'm like, I got their auditions and like some of their acting is okay, some some is really good, but it's like, all right, I gotta, I gotta figure out how to get you where I need you to go.
• 1:29:53
  SPEAKER_01: And that's what excites me more than anything.
• 1:29:56
  Vipul Bindra: So let's talk about uh NAB.
• 1:29:59
  Vipul Bindra: So I know you went this year, uh, because that's where you've you said you got your or talked to DZ about your R's, right?
• 1:30:05
  Vipul Bindra: Yeah.
• 1:30:06
  Vipul Bindra: So what made you wanna go?
• 1:30:07
  Vipul Bindra: It was that your first industry conference?
• 1:30:09
  Vipul Bindra: Yes, first time.
• 1:30:10
  Vipul Bindra: So what made you want to go to NAB?
• 1:30:12
  Vipul Bindra: My friends were there?
• 1:30:14
  Vipul Bindra: Makes it easier.
• 1:30:14
  Vipul Bindra: Yeah, yeah, yeah.
• 1:30:15
  Vipul Bindra: So uh what would you say you got because you know you you you weren't sponsored or anything, right?
• 1:30:19
  Vipul Bindra: You went with your own money, yeah.
• 1:30:20
  Vipul Bindra: Yeah, own money.
• 1:30:20
  Vipul Bindra: So would you say you got the value out of it?
• 1:30:23
  SPEAKER_01: And then what would that value be?
• 1:30:25
  SPEAKER_01: Um, I did get I did get some value out of it.
• 1:30:28
  SPEAKER_01: I mean, it wasn't that much money to go.
• 1:30:30
  SPEAKER_01: So how many did you people were were you guys?
• 1:30:32
  SPEAKER_01: I was like 12 of them.
• 1:30:33
  SPEAKER_01: 12.
• 1:30:33
  SPEAKER_01: Wow, so big group, big group.
• 1:30:35
  SPEAKER_01: So the Airbnb was cheap.
• 1:30:36
  SPEAKER_01: Yeah, um, the tickets, I think we got them for free.
• 1:30:39
  SPEAKER_01: Yeah, um, yeah.
• 1:30:40
  SPEAKER_01: So biggest thing I got would I would say, I mean, I never put my hands on an Ari camera.
• 1:30:45
  SPEAKER_01: So I guess, oh okay, I get to play with an Ari, you know, or I get to see, I saw the DZO lenses.
• 1:30:51
  SPEAKER_01: Um, and I met a lot of really cool people of from lots of different backgrounds, whether it's DP, Gaffer, Grips, people from all over the country.
• 1:30:59
  SPEAKER_01: Uh, I met someone who he's a professional musician and he does like music scoring for videos and stuff like that.
• 1:31:06
  SPEAKER_01: And he's like probably one of the best that I've ever seen.
• 1:31:10
  SPEAKER_01: He's he's good, you know.
• 1:31:11
  SPEAKER_01: So, like, to I think the networking was the biggest thing I gained from it to know people from all over the country.
• 1:31:17
  SPEAKER_01: That's that's invaluable.
• 1:31:18
  Vipul Bindra: So, would you recommend to someone who's like maybe new or or you know been in the industry a few years to visit an industry conference?
• 1:31:24
  Vipul Bindra: It doesn't have to be NAB.
• 1:31:25
  Vipul Bindra: Yeah, they're sitting here.
• 1:31:26
  Vipul Bindra: There's there's a lot of conferences, but would you would you recommend it?
• 1:31:29
  Vipul Bindra: And what would you say would be the right approach?
• 1:31:32
  SPEAKER_01: I think I'd recommend it if you know how to connect with people.
• 1:31:35
  SPEAKER_01: If you don't know how to connect with people, figure that out here first and then go.
• 1:31:39
  SPEAKER_01: Um, I I network all the time and I don't look at it like a job networking, but like, hey, how you doing?
• 1:31:45
  SPEAKER_01: What's up, man?
• 1:31:45
  SPEAKER_01: Like try to get to know people.
• 1:31:47
  SPEAKER_01: Uh, if you're like that kind of person or you can figure out how to be that kind of person, yeah, go shake hands.
• 1:31:52
  SPEAKER_01: Well, we met um, you know, Shane Halbert.
• 1:31:55
  SPEAKER_01: Yeah.
• 1:31:56
  SPEAKER_01: Um, so we're standing there and Oliver just asking for a quick photo.
• 1:31:59
  SPEAKER_01: And he's like, he just started talking to us for an hour and just talking to us about like different projects he's working on, his uh his course and everything.
• 1:32:06
  SPEAKER_01: And then he invites us to his private party after NAV.
• 1:32:10
  SPEAKER_01: Yeah, so that we're hanging out with like him, his family, other people inside of his course.
• 1:32:14
  SPEAKER_01: He like he took a picture, gave me a hug and stuff.
• 1:32:16
  SPEAKER_01: I was like, oh, this is crazy.
• 1:32:17
  Vipul Bindra: Yeah, and this is the good thing about our industry.
• 1:32:20
  Vipul Bindra: So even though you may go, you know, this DP, yeah, or this the thing is, we're not that famous, we're not like we, I'm saying people in our industry are not like even the famous people are not like celebrities, right?
• 1:32:32
  Vipul Bindra: So it's not a factor you can approach famous DPs and directors, and usually you can have a conversation and they're really chill.
• 1:32:38
  Vipul Bindra: He approached us for most of the things exactly.
• 1:32:39
  Vipul Bindra: Yeah, I was like, yeah, they love because we they love what they do and they want to talk about it, right?
• 1:32:44
  Vipul Bindra: They don't have that typical celebrity factor where they're like, oh yeah, get away from me.
• 1:32:48
  Vipul Bindra: Yeah, exactly.
• 1:32:49
  Vipul Bindra: Yeah, which is so cool because you now you can talk to industry experts and leaders without having that that you know pushback.
• 1:32:55
  SPEAKER_01: Yeah, and that's why I I think for anybody that wanted to go, I would say go because you never know.
• 1:32:59
  SPEAKER_01: You might bump so because like we just mainly had a conversation, we hung out with him afterwards, but it could have turned into like a oh, we became tight.
• 1:33:06
  SPEAKER_01: Yeah, you know, and then next and you never know next time when you go.
• 1:33:09
  SPEAKER_01: He's up here again.
• 1:33:11
  SPEAKER_01: What's going on, man?
• 1:33:11
  SPEAKER_01: Like, yo, you want to come to the house for dinner?
• 1:33:13
  SPEAKER_01: I'm like, ah, yeah.
• 1:33:14
  SPEAKER_01: I'm kind of hungry.
• 1:33:16
  Vipul Bindra: What are you feeding?
• 1:33:18
  SPEAKER_00: What do you guys have?
• 1:33:19
  SPEAKER_00: You guys make a steak.
• 1:33:21
  Vipul Bindra: So uh what about brands?
• 1:33:23
  Vipul Bindra: Was there any value in meeting any brands or anything?
• 1:33:25
  SPEAKER_01: Um, I mean, I I have a connection at DZio now, so you know that was pretty cool.
• 1:33:29
  SPEAKER_01: That's pretty cool.
• 1:33:30
  SPEAKER_01: Yeah, and I think they give you a discount on the lenses too, just for that.
• 1:33:32
  SPEAKER_01: Yeah, but I can't talk about that.
• 1:33:34
  SPEAKER_01: Yeah, okay, it's delete that.
• 1:33:37
  SPEAKER_01: Oh yeah.
• 1:33:38
  SPEAKER_01: Um yeah, you know, like I I I met the DZO people, but I noticed a lot of the people around um at NAB, they know a lot of they know other industry leaders.
• 1:33:48
  SPEAKER_01: So like the CEO of Black Magic.
• 1:33:50
  SPEAKER_01: I have a friend that knows him, and people know the the uh executives at um at Aperture, you know.
• 1:33:56
  SPEAKER_01: So it's like, and I think that's from going all the time.
• 1:33:58
  SPEAKER_01: You meet people and you buy stuff there.
• 1:34:01
  SPEAKER_01: Yeah, you farm relationships, yeah, get a business card, and let's keep connected with people, and you never know what that kind of is.
• 1:34:07
  Vipul Bindra: So, did you buy your lenses there or you you bought them later?
• 1:34:10
  SPEAKER_01: I bought them, I bought them, I had the conversation there, but I think like I guess it was that like that night, yeah, yeah.
• 1:34:16
  SPEAKER_01: I didn't buy at any be, but I bought them that night.
• 1:34:19
  Vipul Bindra: Yeah, yeah.
• 1:34:20
  Vipul Bindra: Look at that, and then obviously it took them a while to ship them, right?
• 1:34:22
  Vipul Bindra: Yeah, or did they have them?
• 1:34:23
  Vipul Bindra: Did they give you the test set they had?
• 1:34:25
  SPEAKER_01: No, I they shipped them out to me.
• 1:34:28
  Vipul Bindra: I think those were very new.
• 1:34:29
  Vipul Bindra: They just showed them off, right?
• 1:34:31
  Vipul Bindra: Brand new, yeah, yeah, yeah.
• 1:34:32
  Vipul Bindra: Special.
• 1:34:33
  Vipul Bindra: Look at that, look at that.
• 1:34:34
  Vipul Bindra: Yeah, yeah, yeah.
• 1:34:35
  Vipul Bindra: So uh so going back to the lenses a little bit, so uh, I know like we talked in the YouTube video, but what I really want to know is what made you go with the lesser, and I know they were the hot topic, right?
• 1:34:46
  Vipul Bindra: Obviously, but like so as a DP, here's what what I looked at, right?
• 1:34:52
  Vipul Bindra: When I was looking at both lenses, I was like, hey, they both look amazing.
• 1:34:55
  Vipul Bindra: Because again, the same lens, right?
• 1:34:57
  Vipul Bindra: They definitely craftsmanship-wise, amazing for price that you're paying for a lens.
• 1:35:02
  Vipul Bindra: It's it's incredible.
• 1:35:03
  Vipul Bindra: Main thing for me was like, oh, here's a lens I get that's one four, beautiful, warm look, you know, fits in most projects, and I can and and you know, very detailed is what I would explain it, but still have that nice fall-off.
• 1:35:18
  Vipul Bindra: I really love the fall-off on them.
• 1:35:20
  Vipul Bindra: But then I can quickly throw like an Hollywood black magic filter on it, or or some other kind of diopter, something on it to give it that vintage or some kind of character that people are looking for, right?
• 1:35:29
  Vipul Bindra: Yeah, I wouldn't call them character less, but they're they're they don't have that much character.
• 1:35:33
  Vipul Bindra: Versus when I looked at Luster, I was like, ooh, same thing, but a lot more character.
• 1:35:38
  Vipul Bindra: Yeah, yeah, yeah.
• 1:35:38
  Vipul Bindra: A lot more vintage looking, a lot more flaring, you know, a lot of that cool stuff.
• 1:35:42
  Vipul Bindra: Same look, but a lot more character, but I cannot remove it.
• 1:35:47
  Vipul Bindra: Right, that's at least my thought process going in.
• 1:35:49
  Vipul Bindra: I was like, okay, so I can add it, but I can't remove it, even though this looks beautiful, right?
• 1:35:54
  Vipul Bindra: But what if a project says, Oh, I don't want that look, right?
• 1:35:57
  Vipul Bindra: I don't remove it.
• 1:35:58
  Vipul Bindra: So, what made how because you know you could have bought either with them, I'm sure they would have been happy to help you with either.
• 1:36:03
  Vipul Bindra: What made you justify that I want the look there all the time?
• 1:36:08
  SPEAKER_01: I think um we had the same mindset when buying them, it's just in reverse.
• 1:36:13
  SPEAKER_01: So, like, I was like, Okay, I want my videos to have a look to them, and the luster provided that.
• 1:36:21
  SPEAKER_01: Yeah, so like I'm gonna get those.
• 1:36:23
  SPEAKER_01: And if I don't want to look, I'm like, I'm like, most likely all my videos, I'm gonna like the look with these luster lenses.
• 1:36:30
  SPEAKER_01: If I don't want to look, I'll just rent the R's.
• 1:36:32
  Vipul Bindra: Makes absolute sense.
• 1:36:33
  Vipul Bindra: You know what I mean?
• 1:36:34
  Vipul Bindra: And see, I have the exact reward stuff.
• 1:36:36
  Vipul Bindra: It's like, oh, and I've on the look, I'll just rent the Luster.
• 1:36:39
  Vipul Bindra: Yeah.
• 1:36:39
  Vipul Bindra: So this is so amazing and this is why why I want people to hear this conversation, is because neither of us are wrong.
• 1:36:47
  Vipul Bindra: Right.
• 1:36:47
  Vipul Bindra: It's just the thought process, and it's the same thought process, technically.
• 1:36:50
  Vipul Bindra: You're like, hey, I want the look.
• 1:36:52
  SPEAKER_01: I want the look, but if I don't want it, but if I don't want it, I can yeah, or I can just shoot my photo glass.
• 1:36:57
  SPEAKER_01: Like I'd be okay.
• 1:36:57
  Vipul Bindra: Yeah, you you have options, it's not like you're limited.
• 1:37:00
  Vipul Bindra: I mean, there's so many cheaper uh clinical or nicer lenses out there, like Nisi Athena's and right, you know, uh Aureus, I think they just came out of it.
• 1:37:07
  Vipul Bindra: So I'm saying you you have a lot of options, right?
• 1:37:09
  Vipul Bindra: So it justifies the same thing for me.
• 1:37:11
  Vipul Bindra: I was like, if I want the look, yeah, they make they themselves make like vest bids, and there's so many options that have the look, so I can get the look, or you could just add filtration to give Arles a look.
• 1:37:23
  Vipul Bindra: Uh so it it totally justifies.
• 1:37:25
  Vipul Bindra: I don't think the approach is at all technically, I think it's the same approach, it's just the same approach.
• 1:37:30
  Vipul Bindra: Which first approach you want to go with?
• 1:37:31
  SPEAKER_01: I mean, because like you said, like your clientele, you probably don't want to have a look on majority of your shoes, it's very clean, you know.
• 1:37:37
  Vipul Bindra: Yeah, for me, I mean or we want to do it, but we do it in post.
• 1:37:40
  SPEAKER_01: In post, yeah, yeah.
• 1:37:41
  SPEAKER_01: But like posts don't look the same.
• 1:37:43
  Vipul Bindra: Yeah.
• 1:37:44
  Vipul Bindra: I mean, yeah, it's not gonna have that vintage character.
• 1:37:46
  Vipul Bindra: Yeah, it's not gonna have it.
• 1:37:46
  Vipul Bindra: I try to avoid vintage character unless we're doing like a documentary.
• 1:37:50
  Vipul Bindra: That's where it's perfect.
• 1:37:51
  Vipul Bindra: Yeah.
• 1:37:51
  SPEAKER_01: Well, so like the lenses don't really have it's not necessarily vintage unless you have like the the flaring is the biggest thing with the lenses.
• 1:38:00
  SPEAKER_01: Like it looks pretty much exactly the same as the R's except for the flaring.
• 1:38:03
  SPEAKER_01: Yeah, yeah, the amber that and the flares, have you seen the flare?
• 1:38:06
  SPEAKER_01: Yeah, I don't know.
• 1:38:07
  SPEAKER_01: They look nice, yeah.
• 1:38:08
  Vipul Bindra: Ah, exactly.
• 1:38:09
  Vipul Bindra: Yeah, that's what I'm saying.
• 1:38:10
  Vipul Bindra: The look is amazing, yeah, yeah.
• 1:38:11
  Vipul Bindra: It's just how they flare up.
• 1:38:12
  Vipul Bindra: Even the R's flare up really nice, but they're they're not amber, right?
• 1:38:15
  Vipul Bindra: They're not amber, yeah.
• 1:38:16
  Vipul Bindra: Yeah, yeah.
• 1:38:17
  SPEAKER_01: Um, yeah, so like for my clients, I'm like, like we we just shot uh a corporate like web banner piece with the with the Arls Lester the other day, and I'm like, the client's like, whoa, this is in like she kept saying Netflix, Netflix, Netflix, you know what I mean?
• 1:38:32
  SPEAKER_01: So it's like okay, my clients like it.
• 1:38:35
  SPEAKER_01: It's it has if you see stuff on my page, it's gonna have a specific style and tone to it.
• 1:38:40
  SPEAKER_01: So it's like, okay, I can stand out from the competition in a lot of ways in the aspect.
• 1:38:44
  Vipul Bindra: No, that's that's a very good way to think about it.
• 1:38:47
  Vipul Bindra: And I think, and I think that's mainly what it is.
• 1:38:49
  Vipul Bindra: I think people should hear the approach, right?
• 1:38:52
  Vipul Bindra: And there's no right or wrong as well, it's just your approach.
• 1:38:56
  Vipul Bindra: Yeah, exactly.
• 1:38:57
  Vipul Bindra: And I think at the end of the day, your clients will be happy if you give them a good way to do it.
• 1:39:00
  Vipul Bindra: Yeah, that's all that really matters.
• 1:39:01
  Vipul Bindra: I don't even know they diff know the difference between them like, oh, you have the luster, not the uh you have the rescue, you know, whatever.
• 1:39:08
  SPEAKER_01: And I and I do do a lot of documentary style shooting too, so I think that's a big thing.
• 1:39:12
  SPEAKER_01: So like a lot of my stuff is like running gun, or I wouldn't use these for corporate events, um, but for like a brand story piece where it can have like a nice, unique look for for uh for a brand.
• 1:39:23
  SPEAKER_01: I'm like, can't beat it.
• 1:39:24
  Vipul Bindra: Have you put it on your B cam yet?
• 1:39:26
  Vipul Bindra: What's your B cam again?
• 1:39:26
  Vipul Bindra: Uh A7S3, A7S3.
• 1:39:28
  Vipul Bindra: Yeah, yeah.
• 1:39:29
  Vipul Bindra: Pretty much like an FX3.
• 1:39:30
  Vipul Bindra: So how has that uh been comparing for UA and B?
• 1:39:32
  Vipul Bindra: It's beautiful.
• 1:39:33
  Vipul Bindra: Beautiful, yeah, yeah.
• 1:39:34
  Vipul Bindra: What adapters did you go for?
• 1:39:36
  SPEAKER_01: Uh uh PL and PL Map.
• 1:39:38
  Vipul Bindra: But is there a specific brand you went with or no?
• 1:39:40
  SPEAKER_01: Um I got them on B and H.
• 1:39:42
  SPEAKER_01: They're a little pricey, but I don't think there's a a specific brand.
• 1:39:45
  SPEAKER_01: Okay.
• 1:39:45
  SPEAKER_01: Yeah.
• 1:39:46
  SPEAKER_01: I don't remember.
• 1:39:47
  SPEAKER_01: Yeah, no, that's right.
• 1:39:48
  Vipul Bindra: And and if anyone wants to see the difference, we we did do a YouTube video so they can go compare the check it out.
• 1:39:53
  Vipul Bindra: The two, yeah, and see what which one they like better.
• 1:39:55
  Vipul Bindra: But I think either way, you can't go wrong.
• 1:39:57
  Vipul Bindra: And like I said, it definitely changed my mind on these.
• 1:40:00
  Vipul Bindra: Chinese lenses.
• 1:40:00
  Vipul Bindra: I was like, this is incredible.
• 1:40:02
  Vipul Bindra: They've come far since I used the Pictor Zoom.
• 1:40:04
  Vipul Bindra: Yeah.
• 1:40:05
  Vipul Bindra: Yeah.
• 1:40:05
  Vipul Bindra: It's crazy.
• 1:40:06
  Vipul Bindra: And I'm even thinking about the Vespa 2 now because I was like, with the cook, it has a cook technology in there.
• 1:40:10
  Vipul Bindra: Yeah, it also has that uh the eye data.
• 1:40:12
  Vipul Bindra: Yeah, the data, which uh I've been thinking about them for my 8K uh Ronin because they're smaller.
• 1:40:18
  Vipul Bindra: That's where I was like, you can't put the RLs on that.
• 1:40:21
  Vipul Bindra: Yeah, you can.
• 1:40:21
  Vipul Bindra: So I was like, if we can go put those on there uh for the time we wanted.
• 1:40:26
  SPEAKER_01: I actually just bought another cinema set, um, the Typok Typox.
• 1:40:29
  SPEAKER_01: Oh, Type, yeah.
• 1:40:31
  SPEAKER_01: Yeah, yeah, yeah.
• 1:40:31
  Vipul Bindra: What made you go for them?
• 1:40:32
  Vipul Bindra: So you have a clinical set now then.
• 1:40:34
  Vipul Bindra: Yeah, yeah, yeah.
• 1:40:35
  SPEAKER_01: They're clinical.
• 1:40:36
  SPEAKER_01: Yeah, they're yeah, they're more like yeah, they they're just like basic cinema lenses.
• 1:40:40
  SPEAKER_01: They look they look clean, uh, nothing really special except for like the edges.
• 1:40:44
  Vipul Bindra: Um I saw them, but I I I wasn't that impressed.
• 1:40:47
  Vipul Bindra: So what made you go with them?
• 1:40:48
  SPEAKER_01: Well, I wanted a smaller set.
• 1:40:50
  Vipul Bindra: Same thing, something for gimbal.
• 1:40:51
  Vipul Bindra: Something for gimbal, you know.
• 1:40:53
  Vipul Bindra: Why would why did you not go for Vespeit 2s?
• 1:40:54
  Vipul Bindra: Because they were Vespeit even ones, they would match way better with I like how the Typog look more.
• 1:40:59
  SPEAKER_01: Okay.
• 1:41:00
  SPEAKER_01: Yeah, if I had more of a commercial look when I was looking at it.
• 1:41:03
  SPEAKER_01: I think the Vespid, I mean when I was looking at my kind of has a little bit of like a retro feel, yeah, and a lot of stuff I was seeing.
• 1:41:08
  SPEAKER_01: And also when I was at uh that's a reason, big reason I wanted to go to NAB, I want to play with all these cinema lenses.
• 1:41:14
  SPEAKER_01: To see what you like.
• 1:41:16
  SPEAKER_01: You see these YouTubers, but it's like they're not you're not showing me what I want to see.
• 1:41:18
  Vipul Bindra: How much, how much is this set?
• 1:41:19
  SPEAKER_01: Sorry, uh um, I think like 3500 for the five lens kit.
• 1:41:23
  Vipul Bindra: Wow, that's so changing.
• 1:41:24
  Vipul Bindra: Yeah, with the price.
• 1:41:27
  SPEAKER_01: Yeah, it's insane.
• 1:41:28
  SPEAKER_01: It's insane.
• 1:41:29
  SPEAKER_01: So DZO actually owns Typok, that's like a subsidiary company.
• 1:41:33
  SPEAKER_01: So kind of like talking to my connection.
• 1:41:35
  Vipul Bindra: So same thing, you could probably uh get a deal on that.
• 1:41:37
  Vipul Bindra: Yeah, but you can't talk about it.
• 1:41:39
  SPEAKER_01: You can't talk about it, delete that, delete that.
• 1:41:42
  SPEAKER_01: Oh man.
• 1:41:43
  SPEAKER_01: Um yeah, so like I just talked to her.
• 1:41:45
  SPEAKER_01: I was like, hey, like you guys had can I can you throw these in with my uh lesser set?
• 1:41:49
  SPEAKER_01: She was like, Yeah, I got you.
• 1:41:50
  SPEAKER_01: Yeah, that's a good deal, right?
• 1:41:52
  SPEAKER_01: You know, and well it wasn't the same price, but yeah, yeah, no, no, I know what you mean.
• 1:41:56
  Vipul Bindra: Yeah, yeah, yeah.
• 1:41:56
  Vipul Bindra: Yeah, they they they did a deal with you, obviously, which is which is fair, because you know you're you're buying this much, you know, right buying a lot of stuff.
• 1:42:04
  SPEAKER_01: It's like, all right, cool.
• 1:42:06
  SPEAKER_01: Because I I knew I'm like, I can't, my A7S can put use the RLs, but like if I'm on a gimbal, if I'm on handheld all day, you know.
• 1:42:13
  Vipul Bindra: That's the only thing I realized, which is not that we were doing gimbal, we were doing handheld, poor manual.
• 1:42:18
  Vipul Bindra: His arms must have been tired because we we did this, you know, about three days, two and a half days, uh roughly, right, Mario?
• 1:42:23
  Mario Rangel: Yeah, yeah, two and a half days, yeah.
• 1:42:25
  Vipul Bindra: So it was it was pretty pretty long days.
• 1:42:27
  Vipul Bindra: Um so for manual to be handholding, and you know, for but I think he did great.
• 1:42:31
  Vipul Bindra: But yeah, right.
• 1:42:32
  Vipul Bindra: Those are those lenses are amazing.
• 1:42:34
  Vipul Bindra: I mean, on on sticks and even handheld, I think they work great, but I wouldn't put an R on again both.
• 1:42:39
  Vipul Bindra: Yeah, and that's what's like my my Ronan AK wouldn't even handle it.
• 1:42:42
  Vipul Bindra: Yeah, yeah.
• 1:42:43
  Vipul Bindra: So I need to set now uh where I'm using R to go with it, right?
• 1:42:48
  SPEAKER_01: So Vespa'll probably be perfect for that.
• 1:42:50
  Vipul Bindra: Yeah, that's what I was thinking about.
• 1:42:51
  Vipul Bindra: But again, like you said, I need to go to one of these industry conferences.
• 1:42:54
  Vipul Bindra: Maybe I'll wait till next NAB.
• 1:42:56
  Vipul Bindra: Um, or um what's the one that happens in September?
• 1:42:58
  Vipul Bindra: Um Sinegar or something like that.
• 1:43:00
  Vipul Bindra: So Cynegar just happened.
• 1:43:01
  Vipul Bindra: Ugh.
• 1:43:04
  Vipul Bindra: Look up uh what's the conference, like video video production conference in September, October?
• 1:43:10
  Vipul Bindra: Resident New York or here?
• 1:43:12
  Vipul Bindra: Not here.
• 1:43:13
  Vipul Bindra: Infocom just happened too.
• 1:43:14
  Vipul Bindra: That's the infocom is here, right?
• 1:43:16
  Vipul Bindra: Yeah, yeah, that already happened.
• 1:43:17
  Vipul Bindra: There's one that happens.
• 1:43:18
  Vipul Bindra: Uh yeah, you know, it's there's so many.
• 1:43:19
  Vipul Bindra: I'm forgetting.
• 1:43:20
  Vipul Bindra: Hopefully, Mario can find out.
• 1:43:21
  Vipul Bindra: Yeah.
• 1:43:22
  Vipul Bindra: Uh but I'm saying, yeah, I need to go to, like you said, one of these conferences and just test them out.
• 1:43:26
  Mario Rangel: And see which one uh uh post-production world?
• 1:43:30
  Mario Rangel: No.
• 1:43:30
  Mario Rangel: Las Vegas?
• 1:43:32
  SPEAKER_01: No.
• 1:43:33
  SPEAKER_01: Yeah, when I when I was at NAB, we played with uh we had the Nisi, the Blazor, there were some other brands I've never heard of.
• 1:43:39
  SPEAKER_01: Dzio, uh Surey.
• 1:43:42
  SPEAKER_01: So many.
• 1:43:42
  SPEAKER_01: Yeah, and I got to play all of them.
• 1:43:43
  SPEAKER_01: I'm like, okay.
• 1:43:46
  Vipul Bindra: And then what's the one that I like?
• 1:43:48
  Vipul Bindra: Uh to be honest, uh Lawa.
• 1:43:50
  Vipul Bindra: Yeah.
• 1:43:50
  Vipul Bindra: I own their Pro Blends, they're also killing it.
• 1:43:53
  Vipul Bindra: Yeah, I I need to upgrade my Pro Blends, and I was just like, now I'm debating because I'm like DZO came out with one too.
• 1:43:58
  Vipul Bindra: So I'm like, do I go with Lawa, the one I have in the past?
• 1:44:01
  Vipul Bindra: Yeah, or do I go with DZio?
• 1:44:02
  Vipul Bindra: So this is where where I think an industry conference is perfect.
• 1:44:05
  Vipul Bindra: Makes sense.
• 1:44:06
  Vipul Bindra: You can go test it out, see which one you like better before you commit.
• 1:44:09
  SPEAKER_01: And after playing, I played with like the Nisi, the Nisi, new, the new, I forgot the Athena or Aureus is the new one.
• 1:44:15
  Vipul Bindra: Aureus, yeah.
• 1:44:15
  SPEAKER_01: Yeah, those are nice, but it was like too perfect.
• 1:44:19
  Vipul Bindra: Yeah, it was no character, which is why I'm like, I I was I was very close to buying those.
• 1:44:23
  Vipul Bindra: Yeah, then I'm like, I don't know where to fit them.
• 1:44:24
  Vipul Bindra: I might as well just use it.
• 1:44:26
  SPEAKER_01: We had we were doing like the flare test, and it was honestly like no flare.
• 1:44:29
  SPEAKER_01: I'm like, oh my, this is weird.
• 1:44:30
  SPEAKER_01: Yeah um and then uh the blazer, I'm like that's too much.
• 1:44:34
  SPEAKER_01: Sure, they had some cool lenses, but they it just it didn't really speak to me.
• 1:44:39
  SPEAKER_01: But when I played, when I picked up the luster and we had it on, they put it on, I think it was like a red Komodo or something like that.
• 1:44:44
  SPEAKER_01: I was like, oh, this is immediately I'm like, I ain't never I've never seen something so beautiful.
• 1:44:48
  Vipul Bindra: So how would you compare that to the Typock Samara C, I think?
• 1:44:52
  SPEAKER_01: Um Typock, I feel like that's just a a little bit higher jump than a photoglass, like a G Master.
• 1:45:00
  SPEAKER_01: It just has a little bit more of that cinematic quality.
• 1:45:03
  SPEAKER_01: Yeah, the fall-off basically.
• 1:45:06
  SPEAKER_01: Right, yeah.
• 1:45:07
  SPEAKER_01: So it's like probably like a 15% jump over uh over a G Master lens versus like the ROs are like a 50% jump.
• 1:45:14
  SPEAKER_01: Yeah, that's a complete big jump.
• 1:45:16
  SPEAKER_01: Yeah, yeah.
• 1:45:17
  Vipul Bindra: But it's also a certain look.
• 1:45:18
  Vipul Bindra: You know, you are buying into the way I would say is emulating cook look, right?
• 1:45:23
  Vipul Bindra: Both of them are warmer, right?
• 1:45:25
  Vipul Bindra: They have that you know thing where the skin tone, you know, yeah, yeah, it's giving you that look.
• 1:45:29
  Vipul Bindra: So it is a look that you're buying into, right?
• 1:45:31
  Vipul Bindra: But it's cleaner than their let's say vest bids, right?
• 1:45:34
  Vipul Bindra: Which are like you said, they're they're straight up vintage, yeah, yeah, yeah.
• 1:45:36
  Vipul Bindra: You know, like modern vintage, yeah.
• 1:45:39
  Vipul Bindra: Uh the these uh but like I said, I was surprised.
• 1:45:42
  Vipul Bindra: I'm glad I'm I've made a good choice.
• 1:45:44
  Vipul Bindra: I I genuinely was like not sure.
• 1:45:46
  Vipul Bindra: Yeah, my thing is again, I buy things I'm gonna use, yeah, and we're about to use them again on Tuesday, so they're they're gonna get used.
• 1:45:52
  Vipul Bindra: So uh so I'm like, okay, that means it's a good investment.
• 1:45:55
  Vipul Bindra: They're gonna get used, they're gonna get rented out, they're gonna pay for themselves.
• 1:45:58
  Vipul Bindra: Because initially I was worried.
• 1:46:00
  Vipul Bindra: I was like, who's gonna, you know, are we gonna use them again?
• 1:46:03
  Vipul Bindra: Um, and then uh so what's next for investments?
• 1:46:06
  Vipul Bindra: It seems like you've been investing in here.
• 1:46:08
  Vipul Bindra: You think you're done?
• 1:46:09
  Vipul Bindra: Are you sure?
• 1:46:09
  Vipul Bindra: I think I believe it.
• 1:46:11
  SPEAKER_01: I think I I I think I'm done.
• 1:46:13
  Vipul Bindra: So if you could add anything, let's only make it hypothetical.
• 1:46:16
  SPEAKER_01: If you could add anything to your kit, what would it be?
• 1:46:18
  SPEAKER_01: The only two things I could see in the next five years would possibly be uh 1200 watt light.
• 1:46:25
  SPEAKER_01: Um I don't like I I don't like renting gear a lot of times because I'm like sometimes like hey, I get a shoot tomorrow and I gotta find this gear, I gotta find this light.
• 1:46:34
  SPEAKER_01: I'm like, I I have everything I need, so I'm good.
• 1:46:37
  SPEAKER_01: Um so it'll probably a 1200 watt light because that's something that I I've needed a few times.
• 1:46:42
  SPEAKER_01: And and I feel like it rents pretty well if you have a 1200.
• 1:46:45
  SPEAKER_01: Um, and then possibly another camera.
• 1:46:48
  Vipul Bindra: Camera?
• 1:46:48
  Vipul Bindra: Yeah, what camera are you thinking?
• 1:46:50
  SPEAKER_01: Anything in mind?
• 1:46:50
  SPEAKER_01: I mean, I black magic is nice.
• 1:46:52
  SPEAKER_01: The 12k?
• 1:46:54
  SPEAKER_01: No, I like this.
• 1:46:54
  SPEAKER_01: The Cine is nice too.
• 1:46:56
  SPEAKER_01: Um, but I'm waiting to see if one of my friends guesses I can just use it, use theirs.
• 1:47:00
  SPEAKER_00: Seriously.
• 1:47:02
  SPEAKER_01: I don't have anything like because like you look at like the red, the red has something special.
• 1:47:07
  SPEAKER_01: It's like the filmic quality about like the red cameras.
• 1:47:10
  SPEAKER_01: All right, here we go.
• 1:47:12
  SPEAKER_01: I mean, uh yeah, it's it's nice.
• 1:47:14
  SPEAKER_01: It's nice.
• 1:47:14
  SPEAKER_01: Yeah, no, no, no, the red camera doesn't.
• 1:47:16
  SPEAKER_01: Yeah, yeah.
• 1:47:16
  Vipul Bindra: But I feel like for me, at least they're not limited to just virtual production.
• 1:47:20
  Vipul Bindra: Right.
• 1:47:20
  Vipul Bindra: I am not I haven't used them outside of virtual production.
• 1:47:22
  Vipul Bindra: Now again, yeah, Nikon bought them, they're doing they may hopefully do something really cool.
• 1:47:27
  Vipul Bindra: I I have nothing against red.
• 1:47:29
  Vipul Bindra: I love red cameras.
• 1:47:30
  Vipul Bindra: I used to own multiples, I just know that they never paid for themselves.
• 1:47:33
  SPEAKER_01: Right.
• 1:47:33
  SPEAKER_01: That's all I know.
• 1:47:35
  SPEAKER_01: Yeah, so that's why I wouldn't buy one.
• 1:47:37
  SPEAKER_01: Um if I was going for like quality, it sound might sound crazy, but some of the videos I've seen on like the Lumix cameras.
• 1:47:44
  Vipul Bindra: Oh, they're the new ones are killing.
• 1:47:45
  SPEAKER_01: I'm like, yo, I wish you didn't have that Lumix logo on your camera.
• 1:47:50
  Vipul Bindra: I mean, they could come back.
• 1:47:51
  Vipul Bindra: I don't know why they killed their cinema division, which I mean, I guess we all know.
• 1:47:54
  Vipul Bindra: Oh, is that what they got rid of their cinema division?
• 1:47:56
  Vipul Bindra: So so they had they had the last one was uh I mean they had the yeah, they they had really crazy.
• 1:48:01
  Vipul Bindra: I think uh they were used, I mean, for movie making.
• 1:48:04
  Vipul Bindra: But I'm saying the last one they released that was like more like FX6 style was the Eva one or whatever.
• 1:48:09
  Vipul Bindra: How long ago was that?
• 1:48:10
  Vipul Bindra: Five, six years ago.
• 1:48:11
  Vipul Bindra: Wow, yeah, it just didn't work.
• 1:48:13
  Vipul Bindra: It didn't work for them.
• 1:48:14
  Vipul Bindra: So they killed the division.
• 1:48:15
  Vipul Bindra: There, but they are not coming back with a bang.
• 1:48:17
  Vipul Bindra: Like I said, I used to have Lumix cameras back in the day.
• 1:48:20
  Vipul Bindra: Nice.
• 1:48:21
  Vipul Bindra: And uh they are um, I think coming back with the uh, you know, and also in my school, actually, when I went to school, that's the the cameras they were using.
• 1:48:30
  Vipul Bindra: So they the Panasonic's been in the in the industry, but uh let's underrated very underrated.
• 1:48:35
  Vipul Bindra: Here's the thing yeah, they have stiff competition.
• 1:48:38
  Vipul Bindra: Hey, if they if they even decide to bring cinema division, they don't have to.
• 1:48:41
  Vipul Bindra: But you know, the the the thing with Sony and uh uh Ari and all these cams, like they have is like you can upgrade, like with Sony, you can literally go up to the Burano, but then to the Venice 2, and you can go make a Hollywood movie, right?
• 1:48:54
  Vipul Bindra: Right?
• 1:48:54
  Vipul Bindra: There's no like oh yeah, what do I use?
• 1:48:57
  Vipul Bindra: Like you can look go be like making your next movie and you can have a FX3 Crash Cram, FX2 Cash Cram, FX6, you know, as your C cam, whatever.
• 1:49:05
  Vipul Bindra: Point is there's a whole ecosystem, which is how they've been it.
• 1:49:08
  Vipul Bindra: Not that the cameras are better or whatever, right?
• 1:49:09
  Vipul Bindra: Venice 2 is now fully accepted in all per all levels of production.
• 1:49:13
  Vipul Bindra: I'm talking top in movies.
• 1:49:14
  Vipul Bindra: I mean, what uh Top Gun was shot on a Venice or Venice 2, right?
• 1:49:18
  Vipul Bindra: Point is like that the the they're somehow they've broken through that REST, you know, they still have the full grip, but they're like they're another indication standard you can change.
• 1:49:27
  Vipul Bindra: Yes, but Sony's now fully accepted.
• 1:49:29
  Vipul Bindra: Like if you're like, I'm making my movie in Venice 2, yeah, nobody's gonna blink an eye on you.
• 1:49:33
  Vipul Bindra: Sounds good.
• 1:49:33
  Vipul Bindra: So that and then that the advantage to you you get is like, hey, I know an FX3 that you can now grow into full uh uh movie without like making a full movie without uh you know changing brands or whatever, which Panasonic doesn't have.
• 1:49:48
  Vipul Bindra: I think they're currently targeting content creator market, right?
• 1:49:51
  Vipul Bindra: Yeah, which is good, yeah.
• 1:49:53
  SPEAKER_01: Yeah, and the cameras are cheap, they're shooting.
• 1:49:55
  SPEAKER_01: They look so good, bro.
• 1:49:56
  SPEAKER_01: Like Oliver has uh I forgot which Lumix he has on G8, some whatever, Mark II.
• 1:50:02
  SPEAKER_01: Um, but like we shot we shot a video for KFC, and like I shot my FX6, he's trying to Lumix, and I'm going through and editing.
• 1:50:09
  SPEAKER_01: I'm like, why do these shots just look creamy?
• 1:50:11
  SPEAKER_01: Yeah, it looked like I had a cinema lens on it.
• 1:50:13
  Vipul Bindra: And I think now you can even buy the Log C R E Log C on my click and upgrade.
• 1:50:18
  Vipul Bindra: Uh again, not doesn't make it Ari, but you can get that straight log out of it.
• 1:50:21
  Vipul Bindra: You don't have to go do the conversion and right.
• 1:50:24
  SPEAKER_01: So I wouldn't I wouldn't buy it, but I think um in the next few years, and this is like five years, that's probably really the only two things I need.
• 1:50:31
  Vipul Bindra: But have you been paying attention to guess who's making a film camera?
• 1:50:34
  Vipul Bindra: Fuji.
• 1:50:35
  Vipul Bindra: Yeah, we call it Sarna.
• 1:50:37
  SPEAKER_01: Yeah.
• 1:50:38
  SPEAKER_01: They didn't let us play it was in like a glass box where we looked at them like that thing looks sick.
• 1:50:42
  SPEAKER_01: Fuji that'd be insane.
• 1:50:44
  Vipul Bindra: Yeah, dude, they Fuji knows how to do it.
• 1:50:46
  Vipul Bindra: They got the branding.
• 1:50:47
  Vipul Bindra: I know uh people have talked about like co the sounds of canon and red and all this, but Fuji knows how to they they they've been in the game too long, yeah.
• 1:50:56
  Vipul Bindra: So again, not saying I don't have interested the camera, right?
• 1:50:59
  Vipul Bindra: I don't know if it'll be accepted by the industry, but there's a high chance of Fuji making a camera in it being accepted than Panasonic.
• 1:51:06
  Vipul Bindra: Right, yeah, it's just the case and they are already making it, yeah.
• 1:51:09
  Vipul Bindra: And it's also a medium format sensor, so which is gonna be crazy to have uh that huge of a sensor.
• 1:51:16
  Vipul Bindra: Yeah, industry is already struggling because you know movies are still made on Super 35, yeah.
• 1:51:20
  Vipul Bindra: So there's still uh obviously a lot of movies are being made on large format, but I wonder who's gonna make a movie on medium format.
• 1:51:26
  Vipul Bindra: That's yeah, that's gonna be crazy.
• 1:51:29
  Vipul Bindra: Like uh, I mean IMAX movies.
• 1:51:30
  Vipul Bindra: Or no one, yeah.
• 1:51:31
  SPEAKER_01: That should be coming out like next yeah next year, right?
• 1:51:33
  Vipul Bindra: Yeah, it's supposed to come out this year, supposed to come.
• 1:51:36
  Vipul Bindra: But they have very little information.
• 1:51:38
  SPEAKER_01: Yeah, they just had a box and then they were like, this is the camera.
• 1:51:40
  Vipul Bindra: Yeah, they don't have to do much, is what I'm saying.
• 1:51:42
  Vipul Bindra: Yeah, yeah, yeah.
• 1:51:42
  SPEAKER_01: So they oh and their booth was hot at NAB, so they're good.
• 1:51:45
  Vipul Bindra: Yeah, so they're they're they're then but the thing is that they're not uh they know how to make lenses, they know how to make cameras.
• 1:51:51
  Vipul Bindra: It's just they're forced for it into like a cinema world.
• 1:51:54
  Vipul Bindra: Yeah, and not that they're doing anything different.
• 1:51:56
  Vipul Bindra: What's crazy is I think it's the same sensor as this in the GFX Mark II or whatever.
• 1:52:00
  Vipul Bindra: So it's not like we haven't seen this sensor, right?
• 1:52:02
  Vipul Bindra: It's just I don't know that many cameras that have that giant sensor.
• 1:52:06
  Vipul Bindra: Yeah, yeah.
• 1:52:07
  Vipul Bindra: So it may be something to look out for.
• 1:52:09
  Vipul Bindra: Not that it matters again, right?
• 1:52:10
  Vipul Bindra: Just like Pixis 12K.
• 1:52:11
  Vipul Bindra: Could I buy one?
• 1:52:12
  Vipul Bindra: Yes, I could have bought three Pixis 12Ks for the I paid for my drone in 8k because you know you have to add accessories and all the stuff to make it basically work.
• 1:52:22
  Vipul Bindra: And I was like, I could have easily bought three Pixas 12Ks.
• 1:52:25
  Vipul Bindra: So I think it just comes down, at least for me, is just demand.
• 1:52:28
  Vipul Bindra: If if you know you start calling me, you're like, Whipple, if you buy, you know, I I need a 12k operator or whatever, right, right.
• 1:52:33
  Vipul Bindra: I'm like, okay, it makes sense.
• 1:52:35
  Vipul Bindra: But until that happens, you know, it just doesn't make sense.
• 1:52:38
  Vipul Bindra: Because the camera may be beautiful, the sensor may be beautiful, but so is like you said, a Lumix.
• 1:52:42
  Vipul Bindra: So is the 8K, so is FX6.
• 1:52:45
  Vipul Bindra: Cameras are just so good now.
• 1:52:46
  Vipul Bindra: So good now.
• 1:52:47
  Vipul Bindra: I don't think it matters.
• 1:52:48
  Vipul Bindra: It just matters is what you get hired.
• 1:52:50
  SPEAKER_01: I think if I I was looking at the Ronin a while ago, and I'm like, if I did buy a camera, I probably would have got that one too.
• 1:52:56
  SPEAKER_01: Because like I'm like, it has something that none of the other cameras have.
• 1:53:01
  Vipul Bindra: What it can and and here's my thing.
• 1:53:02
  Vipul Bindra: So like I said, I was looking at Burano, here's my the way I justified it.
• 1:53:05
  Vipul Bindra: I was looking at Burano and Ronin was always in my back of my mind.
• 1:53:08
  Vipul Bindra: The thing is, I would have bought 6K a long time ago when it came out.
• 1:53:11
  Vipul Bindra: The thing was, every video I saw that it had that uh Moire issue or Moire, you know, basically patterns.
• 1:53:18
  Vipul Bindra: And I try to tell my clients not to wear pattern shirts, you know, but in series, I can't guarantee it.
• 1:53:23
  Vipul Bindra: They may have some employee, and uh, you know, and I and obviously I know you could diffuse it, you could try to take it out.
• 1:53:28
  Vipul Bindra: I just didn't want to deal with that.
• 1:53:29
  Vipul Bindra: Yeah, plus, you know, I the whole point of that camera would be run and gun.
• 1:53:33
  Vipul Bindra: Yeah, I'm not gonna have patterns of wide balance.
• 1:53:35
  Vipul Bindra: So the 6k looked incredible, I just could never justify it.
• 1:53:39
  Vipul Bindra: But the sensor was not the best.
• 1:53:42
  Vipul Bindra: So what I hate though is you can get a 6k for 5k and it doubles your price just to upgrade the sensor to 10k.
• 1:53:49
  Vipul Bindra: Yeah, I think the price they're asking for 8k is a little too much.
• 1:53:52
  Vipul Bindra: I know you get the one terabyte card and a lens in it, so it's not but I'm just saying still a one terabyte card, a lens, and an 8k from 6k should not double the price of the camera.
• 1:54:02
  Vipul Bindra: I still think they charge too much, but that's why I got it because the 8k has the OLPF.
• 1:54:07
  Vipul Bindra: So, which means no more Mario, plus skin tones look nicer, the sensors better, and the and then it can do shots than my FX6 can.
• 1:54:15
  Vipul Bindra: Right.
• 1:54:15
  Vipul Bindra: I'm not replacing my FX6s or any other cameras from FX3s.
• 1:54:19
  SPEAKER_01: But if you need a specific kind of shot, it can do it.
• 1:54:21
  Vipul Bindra: Exactly, especially uh events and conferences or yeah, fast run and gun stuff.
• 1:54:26
  Vipul Bindra: I love the tracking part.
• 1:54:28
  Vipul Bindra: Yeah, like with a normal gimbal, not that we can't, we've all learned the ninja walk, right?
• 1:54:32
  Vipul Bindra: This just saves you from having to do the ninja walk.
• 1:54:34
  Vipul Bindra: Yeah, so you just track, you move the camera, it automatically tracks, you get the shot.
• 1:54:39
  Vipul Bindra: So again, uh I think it's very unique.
• 1:54:42
  Vipul Bindra: And now I think it's being accepted, which it took three years to get accepted, but now it's been on Civil War, it's on adolescence, so it's being accepted by Hollywood finally.
• 1:54:51
  Vipul Bindra: I think there was another movie that Mel Gibson directed, uh Flight Risk, I think.
• 1:54:56
  Vipul Bindra: They also used it there.
• 1:54:57
  Vipul Bindra: So multiple movies now have used the Ronan and TV show.
• 1:55:01
  Vipul Bindra: That's so I think it's finally getting accepted, and I think it's for that reason.
• 1:55:05
  Vipul Bindra: It's just so unique, it doesn't replace any camera.
• 1:55:08
  Vipul Bindra: It's just it's its own thing.
• 1:55:10
  SPEAKER_01: It's something that no other camera can do.
• 1:55:12
  SPEAKER_01: It has.
• 1:55:13
  Vipul Bindra: And so far, in my limited time, so we've only had it for a little bit.
• 1:55:16
  Vipul Bindra: Yeah, so I don't want to full review comment.
• 1:55:18
  Vipul Bindra: I'll I'll probably drop a YouTube video at some point.
• 1:55:20
  Vipul Bindra: But the main thing for me was just the weight.
• 1:55:23
  Vipul Bindra: Uh, I don't know why the camera is so heavy because it's actually a very small body.
• 1:55:28
  Vipul Bindra: Small, yeah.
• 1:55:28
  Vipul Bindra: All it is is a gimbal, a four-axis gimbal with a very and I'm talking the native glass too, so it's very lightweight plastic essentially, and then a small body.
• 1:55:38
  Vipul Bindra: I don't understand where the weight is.
• 1:55:39
  Vipul Bindra: Yeah, why is it dense?
• 1:55:41
  Vipul Bindra: And I even tried the V mount, the small V mount battery.
• 1:55:43
  SPEAKER_01: Is it the body that's really heavy?
• 1:55:45
  Vipul Bindra: Yeah, I mean, again, it's not the heaviest.
• 1:55:47
  Vipul Bindra: If you compare it to FX2, three, I'm sorry, FX6 on a gimbal, it's probably lighter.
• 1:55:52
  Vipul Bindra: But if they compare it to like FX3 on a gimbal, it's it's very heavy, and uh to go all day would require obviously some strong muscle.
• 1:55:59
  Vipul Bindra: Yeah, yeah, yeah.
• 1:56:00
  Vipul Bindra: Yeah, that would be the way easy.
• 1:56:02
  Vipul Bindra: I would probably have to get back.
• 1:56:03
  Vipul Bindra: So I basically sold my easy rig.
• 1:56:05
  Vipul Bindra: Yeah, I went to Cine, uh the not Cine Saddle, Cine Saddle sets up, it's called a sack right there.
• 1:56:09
  Vipul Bindra: I don't know if you see it.
• 1:56:10
  Vipul Bindra: And it's great for FX6 and FX2 because you know you can rest it, yeah, it gives you that handheld look, but it won't work because the sensors are at the bottom for the Ronin.
• 1:56:19
  Vipul Bindra: So I have to buy an easy rig again.
• 1:56:21
  Vipul Bindra: So that's more expensive for a camera.
• 1:56:23
  SPEAKER_01: I will say the only downside from you with the Ronin, it's the ugly camera.
• 1:56:26
  SPEAKER_01: Yes, that's the ugliest camera of all time.
• 1:56:29
  SPEAKER_01: See, this is why I would never show up just with that.
• 1:56:31
  Vipul Bindra: You show up with these, yeah.
• 1:56:33
  SPEAKER_01: And then you're like, Yeah, because like your client will probably be like, oh wow, look at the buttons on the FX.
• 1:56:38
  SPEAKER_01: That's so cool.
• 1:56:38
  SPEAKER_01: What kind of camera?
• 1:56:39
  SPEAKER_01: Ronin's like, ooh.
• 1:56:40
  Vipul Bindra: Yeah, and and that's crazy, is that two uh I would say with accessories, you can buy two FX6s for the price of one of those.
• 1:56:47
  Vipul Bindra: So it does not look its price like a blue.
• 1:56:49
  Vipul Bindra: Yeah, yeah, it definitely doesn't.
• 1:56:51
  Vipul Bindra: But it does not look like anything else on the market.
• 1:56:53
  Vipul Bindra: Yeah, too.
• 1:56:54
  Vipul Bindra: And the shots that you can get, that's what I'm saying.
• 1:56:56
  Vipul Bindra: I don't think it's a sole camera.
• 1:56:57
  Vipul Bindra: Yeah, I I wouldn't just go buy it as your only camera.
• 1:57:00
  Vipul Bindra: No, no, no.
• 1:57:01
  Vipul Bindra: But I do think it's a very good B or C camera where you're like, I need this.
• 1:57:06
  Vipul Bindra: I need my interview or my whatever A roll, and now I need moving shots, walk and talks, where B roll tracking shots.
• 1:57:13
  Vipul Bindra: I think that's where it fits in.
• 1:57:14
  Vipul Bindra: That's where at least we're gonna try and fit in, and hopefully it'll it'll work great.
• 1:57:18
  Vipul Bindra: Um and uh but yeah, I'm excited.
• 1:57:21
  Vipul Bindra: Like I said, like I said on my last episode, the lineup, I I did some thought process too.
• 1:57:26
  Vipul Bindra: Where do I see Bender production?
• 1:57:28
  Vipul Bindra: And and to be honest, having used reds, having used Aries, having used Lumix, I've used I don't know any camera.
• 1:57:35
  Vipul Bindra: I I really was like, this is what makes most sense and makes money.
• 1:57:39
  Vipul Bindra: I am still going to invest in a Burano, I think.
• 1:57:42
  Vipul Bindra: That'll become the primary, like I said, that'd be the offer for the the medium-sized shoots, right?
• 1:57:46
  Vipul Bindra: With the all's or maybe a couple more lens senses sets, and then so Burano, two FX6s, two FX3s, uh, and FX2 for photography.
• 1:57:56
  Vipul Bindra: Mainly, I know people don't like that camera, but I think it's gonna fit well.
• 1:57:59
  Vipul Bindra: I'm gonna get rid of my FX30s because they're just sitting brand new there.
• 1:58:02
  Vipul Bindra: I I just don't use Super 35.
• 1:58:04
  Vipul Bindra: Yeah, it's really good camera, but it's not for me.
• 1:58:06
  Vipul Bindra: And then uh Ronin 48K, it will be our like run and gun style, you know, camera.
• 1:58:12
  Vipul Bindra: And I think that's a very good lineup as a production company.
• 1:58:15
  Vipul Bindra: What do you think, Mario?
• 1:58:16
  Vipul Bindra: Any uh about the lineup?
• 1:58:18
  Mario Rangel: I think it's great.
• 1:58:20
  Mario Rangel: Wait, wait a second.
• 1:58:22
  Mario Rangel: Here, okay.
• 1:58:23
  Mario Rangel: Yeah.
• 1:58:23
  Mario Rangel: No, I think uh I think it's great.
• 1:58:25
  Mario Rangel: If you're selling the FX30, maybe I can buy it from you.
• 1:58:28
  Mario Rangel: There you go.
• 1:58:30
  SPEAKER_01: Yeah, no, I think one dollar.
• 1:58:33
  Vipul Bindra: Yeah, you learned the sales lessons.
• 1:58:37
  Vipul Bindra: No, I'll tell you why.
• 1:58:38
  Vipul Bindra: Uh my initial investment to FX30 was it made no it made absolute sense.
• 1:58:43
  Vipul Bindra: You're telling me FX3, I think one of the most I don't like mirror-less cameras, and I was like, wow, this is this is perfect.
• 1:58:48
  Vipul Bindra: I know some people have complaints about it.
• 1:58:50
  Vipul Bindra: I like the way FX3 buttons are laid out.
• 1:58:53
  Vipul Bindra: So I was like, you're telling me I can have the exact same body, but for like less than half the price, yeah, and I could fit in and it'll deploy with the same line, the same.
• 1:59:02
  Vipul Bindra: You see what I'm saying?
• 1:59:03
  Vipul Bindra: It just was a perfect fit.
• 1:59:04
  Vipul Bindra: The problem is I I don't like mixing formats.
• 1:59:07
  Vipul Bindra: I have nothing against Super 35 or APSC, whatever you can call it.
• 1:59:12
  Vipul Bindra: But the thing is, I just don't like mixing the look.
• 1:59:14
  Vipul Bindra: Right.
• 1:59:14
  Vipul Bindra: And so I bought them brand new, they're literally matching serial numbers, like you know, one's like a two with the other three, like yeah, they came out of the same box.
• 1:59:21
  Vipul Bindra: So they were bought at the same time, and they have been used one camera like once and one twice.
• 1:59:26
  Vipul Bindra: Yeah, so they and the reason is wherever I try to deploy them, I have an amazing camera, really good look.
• 1:59:32
  Vipul Bindra: Even photos, 33 megapixel, the look wouldn't match.
• 1:59:35
  Vipul Bindra: The photo doesn't match to a full frame look, right?
• 1:59:38
  Vipul Bindra: So if you're in the two if you own two FX30s, I think you're good as a production company.
• 1:59:42
  Vipul Bindra: But and because the lenses would be cheaper with the Sigmas new and I don't know if you saw the 17 to what 40 millimeter one point.
• 1:59:50
  Vipul Bindra: That lens would be incredible.
• 1:59:51
  Vipul Bindra: I used to have the original, the 1835 1.8.
• 1:59:53
  Vipul Bindra: So I'm thinking they have great lenses that are cheaper, that are nicer.
• 1:59:57
  Vipul Bindra: Uh but it only works, I think, at least for.
• 2:00:00
  Vipul Bindra: Me if you're you know all the cameras match.
• 2:00:02
  Vipul Bindra: I don't like mixing a super 30 with full frame.
• 2:00:04
  Vipul Bindra: Somebody may and good for them.
• 2:00:06
  Vipul Bindra: But yeah, that's basically where I bad is even though it's incredible cameras, they don't fit in my workflow.
• 2:00:11
  Vipul Bindra: And I'd rather not have two things sit.
• 2:00:13
  Vipul Bindra: I'd rather be go and deploy it and somebody else get a really good use out of it.
• 2:00:17
  Vipul Bindra: So yeah, I'm gonna get rid of them basically sitting brand new.
• 2:00:20
  Vipul Bindra: I heard that.
• 2:00:22
  Vipul Bindra: Yeah, yeah.
• 2:00:23
  Vipul Bindra: And I get the FX too, because I think for me, even though it's a terrible thing from Sony, the way they're doing it, I think it fits better because it's um it can do photo and video at the same time.
• 2:00:34
  Vipul Bindra: So I can deploy in more for those four shoots where we're we're just yeah, can you get a photo real quick?
• 2:00:40
  Vipul Bindra: Yeah, or can you do headshots?
• 2:00:41
  Vipul Bindra: Yeah, I got headshots, yeah.
• 2:00:42
  Vipul Bindra: Yeah, yeah.
• 2:00:43
  Vipul Bindra: Awesome, man.
• 2:00:44
  Vipul Bindra: Can't believe it's been two hours.
• 2:00:46
  Vipul Bindra: Yes, already.
• 2:00:47
  Vipul Bindra: Oh second time.
• 2:00:48
  Vipul Bindra: What do you think?
• 2:00:49
  Vipul Bindra: So before we go, I'm gonna ask you, what do you think about so you are one of the few people who are in season one is gonna be on season two?
• 2:00:55
  Vipul Bindra: How would you compare to the two?
• 2:00:57
  SPEAKER_01: Um, I like it.
• 2:00:58
  SPEAKER_01: I like the setup.
• 2:00:59
  SPEAKER_01: I love the setup a lot more.
• 2:01:00
  SPEAKER_01: I feel like it's it's cozy.
• 2:01:02
  SPEAKER_01: Um, I mean, I gotta see the final product before I can.
• 2:01:05
  Vipul Bindra: You can see it right there.
• 2:01:06
  SPEAKER_01: Yeah, yeah, yeah.
• 2:01:10
  SPEAKER_01: The head is still shining.
• 2:01:11
  SPEAKER_01: Yeah, yeah, yeah.
• 2:01:12
  SPEAKER_01: I think I think we got it.
• 2:01:13
  SPEAKER_01: Yeah, I love it.
• 2:01:14
  SPEAKER_01: I love it, man.
• 2:01:14
  Vipul Bindra: I think you're on the right track, bro.
• 2:01:16
  Vipul Bindra: Yeah, and you what do you think about Mario?
• 2:01:18
  Vipul Bindra: Should we keep him or should we fire him?
• 2:01:19
  SPEAKER_01: Mario, Mario can always Mario's always welcome, man.
• 2:01:22
  SPEAKER_01: Mario's a vibe.
• 2:01:23
  SPEAKER_01: If it wasn't for Mario, I wouldn't be here right now.
• 2:01:25
  SPEAKER_01: You hear that, Mario?
• 2:01:26
  SPEAKER_01: I can't judge.
• 2:01:27
  Vipul Bindra: I really wanted to do that Joe Rogan thing where you know we can pull up things, we can see.
• 2:01:31
  Vipul Bindra: Yeah, I don't know, just make it more interactive.
• 2:01:33
  Vipul Bindra: That's cool.
• 2:01:33
  Vipul Bindra: Uh plus I like Mario, you know, he's a good one.
• 2:01:35
  Vipul Bindra: Yeah, Mario's a vibe.
• 2:01:36
  Vipul Bindra: Maybe I'll tell you.
• 2:01:39
  Vipul Bindra: All right, this has been fun.
• 2:01:40
  Vipul Bindra: So again, uh, thank you, Sean, for coming.
• 2:01:43
  Vipul Bindra: Before we go, please tell people your, even though I know we pulled your website up.
• 2:01:46
  SPEAKER_01: Tell people your website, your Instagram, where they can find you.
• 2:01:49
  SPEAKER_01: Uh, just type in badass films on Google and you'll find me.
• 2:01:53
  SPEAKER_01: And that's Ash A S H don't type badass films at what I don't know who that is.
• 2:01:59
  Vipul Bindra: But it's always a pleasure talking to you, man.
• 2:02:01
  Vipul Bindra: I I like I really like uh the conversations that we have, they're so fun.
• 2:02:06
  Vipul Bindra: And uh it's it just I don't know, it just brings that energy of why I love what I do.
• 2:02:10
  Vipul Bindra: Yeah, it's because uh I get to talk to people like you and have you in my network, it's just incredible.
• 2:02:15
  Vipul Bindra: And now with the the asset that you purchase of like lenses, I know I also have a a person that I can approach to rent equipment from or whatever.
• 2:02:22
  Vipul Bindra: I think it's just incredible.
• 2:02:23
  Vipul Bindra: So again, it's been a pleasure.
• 2:02:25
  Vipul Bindra: Yeah, uh, yeah, yeah.
• 2:02:27
  Vipul Bindra: So uh, but no, uh thank you for coming and uh keep up, uh keep watching.
• 2:02:31
  Vipul Bindra: Uh see you next Thursday.
• 2:02:33
  Vipul Bindra: See you next time.