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63. Stop Second Guessing Your Niche · Burning Brightly

• 0:00
  You're
• 0:00
  listening
• 0:00
  to
• 0:00
  episode
• 0:00
  63
• 0:01
  of
• 0:01
  burning
• 0:02
  brightly.
• 0:02
  Stop
• 0:02
  second
• 0:03
  guessing
• 0:03
  your
• 0:03
  niche.
• 0:06
  This
• 0:06
  is
• 0:06
  Burning
• 0:06
  Brightly,
• 0:07
  a
• 0:07
  podcast
• 0:07
  for
• 0:07
  Christian
• 0:08
  moms
• 0:08
  who
• 0:08
  are
• 0:08
  feeling
• 0:09
  called
• 0:09
  to
• 0:09
  build
• 0:09
  a
• 0:09
  business
• 0:10
  and
• 0:10
  share
• 0:10
  their
• 0:11
  light
• 0:11
  with
• 0:11
  the
• 0:11
  world.
• 0:12
  I'm
• 0:12
  Bonnie
• 0:12
  Wiscombe,
• 0:13
  a
• 0:13
  life
• 0:13
  coach,
• 0:14
  mom,
• 0:14
  and
• 0:14
  entrepreneur,
• 0:15
  and
• 0:16
  I'm
• 0:16
  honored
• 0:16
  to
• 0:16
  be
• 0:16
  your
• 0:16
  guide
• 0:17
  as
• 0:17
  you
• 0:17
  face
• 0:17
  this
• 0:17
  business
• 0:17
  building
• 0:18
  adventure
• 0:18
  full
• 0:19
  of
• 0:19
  highs,
• 0:19
  lows,
• 0:20
  and
• 0:20
  everything
• 0:20
  in
• 0:21
  between.
• 0:22
  This
• 0:22
  is
• 0:22
  where
• 0:22
  we
• 0:22
  help
• 0:22
  each
• 0:22
  other
• 0:23
  find
• 0:23
  the
• 0:23
  courage
• 0:24
  to
• 0:24
  shine.
• 0:28
  Hey
• 0:28
  there,
• 0:28
  business,
• 0:28
  buddy.
• 0:29
  Welcome
• 0:29
  back
• 0:29
  to
• 0:29
  the
• 0:29
  show
• 0:30
  today.
• 0:31
  We're
• 0:31
  gonna
• 0:31
  be
• 0:31
  talking
• 0:31
  about
• 0:32
  niche
• 0:32
  and
• 0:33
  why
• 0:33
  it's
• 0:33
  important
• 0:34
  and
• 0:34
  why
• 0:35
  you
• 0:35
  need
• 0:35
  to
• 0:35
  stop
• 0:35
  second
• 0:36
  guessing
• 0:36
  it
• 0:36
  because
• 0:36
  if
• 0:36
  you
• 0:36
  were
• 0:37
  a
• 0:37
  coach
• 0:37
  or
• 0:37
  a
• 0:37
  content
• 0:37
  creator,
• 0:38
  I
• 0:38
  can
• 0:38
  guarantee
• 0:39
  you
• 0:39
  have
• 0:39
  had
• 0:39
  incessant
• 0:40
  drama,
• 0:40
  maybe
• 0:40
  not
• 0:41
  incessant,
• 0:41
  but
• 0:41
  at
• 0:41
  least
• 0:42
  some
• 0:42
  drama
• 0:43
  around
• 0:43
  choosing
• 0:44
  and
• 0:44
  sticking
• 0:44
  with
• 0:45
  a
• 0:45
  niche
• 0:45
  that
• 0:45
  works
• 0:45
  for
• 0:45
  you.
• 0:46
  Which,
• 0:46
  let
• 0:46
  me
• 0:46
  just
• 0:46
  say
• 0:46
  upfront,
• 0:47
  some
• 0:47
  drama
• 0:47
  is
• 0:47
  totally
• 0:48
  normal,
• 0:48
  so
• 0:48
  don't
• 0:49
  judge
• 0:49
  yourself.
• 0:50
  But
• 0:50
  today
• 0:50
  we
• 0:50
  are
• 0:50
  going
• 0:50
  to
• 0:51
  dive
• 0:51
  into
• 0:51
  niche.
• 0:51
  We're
• 0:51
  going
• 0:51
  to
• 0:51
  talk
• 0:52
  about
• 0:52
  what
• 0:52
  you're
• 0:52
  good
• 0:53
  at,
• 0:53
  what
• 0:53
  people
• 0:54
  want
• 0:54
  from
• 0:54
  you.
• 0:55
  What
• 0:55
  you
• 0:56
  can
• 0:56
  monetize.
• 0:57
  What
• 0:57
  might
• 0:57
  be
• 0:57
  too
• 0:58
  broad
• 0:58
  of
• 0:58
  a
• 0:58
  niche
• 0:58
  or
• 0:58
  what's
• 0:59
  too
• 0:59
  narrow.
• 1:00
  And
• 1:00
  when
• 1:01
  you
• 1:01
  might
• 1:01
  want
• 1:01
  to
• 1:01
  reevaluate
• 1:02
  the
• 1:02
  niche
• 1:03
  that
• 1:03
  you
• 1:03
  have
• 1:03
  already
• 1:03
  chosen.
• 1:03
  Let's
• 1:04
  do
• 1:04
  this.
• 1:05
  First
• 1:05
  of
• 1:05
  all,
• 1:05
  what
• 1:06
  the
• 1:06
  heck
• 1:06
  is
• 1:06
  a
• 1:06
  niche
• 1:07
  niche?
• 1:08
  You
• 1:08
  can
• 1:08
  call
• 1:08
  it
• 1:08
  niche.
• 1:08
  I
• 1:09
  don't
• 1:09
  know.
• 1:09
  I
• 1:09
  like
• 1:09
  niche.
• 1:09
  It
• 1:09
  sounds
• 1:10
  very
• 1:10
  French.
• 1:11
  It
• 1:11
  is
• 1:11
  just
• 1:12
  a
• 1:12
  segment
• 1:13
  in
• 1:13
  the
• 1:13
  market.
• 1:14
  That
• 1:14
  means
• 1:15
  if
• 1:15
  you
• 1:15
  are
• 1:15
  a
• 1:15
  weight
• 1:15
  loss
• 1:16
  coach,
• 1:16
  your
• 1:16
  segment
• 1:17
  might
• 1:17
  be
• 1:18
  women
• 1:18
  over
• 1:19
  50,
• 1:19
  who
• 1:19
  deal
• 1:19
  with
• 1:20
  hormonal
• 1:21
  issues.
• 1:22
  If
• 1:22
  you
• 1:22
  are
• 1:22
  in
• 1:23
  the
• 1:23
  DIY
• 1:24
  space
• 1:24
  and
• 1:24
  your
• 1:24
  market
• 1:25
  is
• 1:25
  crafts
• 1:26
  or
• 1:26
  sewing,
• 1:26
  then
• 1:27
  maybe
• 1:27
  your
• 1:28
  niche
• 1:28
  or
• 1:28
  segment
• 1:29
  could
• 1:29
  be
• 1:29
  beginning
• 1:30
  knitters.
• 1:30
  You're
• 1:30
  going
• 1:31
  to
• 1:31
  show
• 1:31
  them
• 1:31
  how
• 1:31
  to
• 1:31
  do
• 1:31
  some
• 1:31
  beginning
• 1:32
  stitches.
• 1:33
  If
• 1:33
  you
• 1:34
  are
• 1:34
  a
• 1:34
  YouTuber
• 1:35
  who
• 1:35
  is
• 1:36
  a
• 1:36
  mechanic
• 1:37
  and
• 1:37
  you
• 1:37
  teach
• 1:37
  people
• 1:37
  how
• 1:37
  to
• 1:37
  work
• 1:38
  on
• 1:38
  their
• 1:38
  cars,
• 1:39
  your
• 1:39
  segment
• 1:40
  or
• 1:40
  niche
• 1:40
  might
• 1:40
  be
• 1:40
  retired.
• 1:41
  Men
• 1:41
  who
• 1:41
  are
• 1:41
  on
• 1:42
  a
• 1:42
  budget
• 1:42
  who
• 1:42
  need
• 1:43
  to
• 1:43
  fix
• 1:43
  their
• 1:43
  cars.
• 1:44
  So
• 1:44
  there's
• 1:45
  so
• 1:45
  many
• 1:46
  ways
• 1:46
  of
• 1:47
  choosing
• 1:47
  a
• 1:47
  specific
• 1:48
  segment
• 1:48
  or
• 1:48
  niche
• 1:49
  within
• 1:49
  a
• 1:49
  much
• 1:50
  larger
• 1:50
  market.
• 1:50
  And
• 1:50
  I
• 1:50
  think
• 1:51
  that's
• 1:51
  probably
• 1:51
  why
• 1:51
  a
• 1:51
  lot
• 1:52
  of
• 1:52
  people
• 1:52
  struggle
• 1:52
  with
• 1:52
  it.
• 1:53
  There
• 1:53
  are
• 1:53
  1,000,001
• 1:54
  niches
• 1:54
  to
• 1:54
  choose
• 1:55
  in
• 1:55
  any
• 1:55
  given
• 1:55
  market.
• 1:56
  So
• 1:56
  it
• 1:56
  can
• 1:56
  feel
• 1:57
  very
• 1:57
  daunting.
• 1:58
  It
• 1:58
  can
• 1:58
  feel
• 1:58
  overwhelming.
• 1:59
  It
• 1:59
  can
• 1:59
  feel
• 2:00
  also
• 2:00
  like
• 2:01
  a
• 2:01
  high
• 2:01
  pressure
• 2:01
  situation
• 2:02
  where
• 2:02
  if
• 2:02
  I
• 2:02
  make
• 2:03
  the
• 2:03
  wrong
• 2:03
  decision,
• 2:03
  my
• 2:03
  business
• 2:04
  is
• 2:04
  going
• 2:04
  to
• 2:04
  fail.
• 2:05
  Not
• 2:05
  necessarily,
• 2:06
  I'm
• 2:06
  going
• 2:06
  to
• 2:06
  talk
• 2:06
  to
• 2:06
  you
• 2:07
  about
• 2:07
  how
• 2:07
  we're
• 2:07
  going
• 2:07
  to
• 2:07
  do
• 2:08
  it.
• 2:08
  Smart.
• 2:09
  And
• 2:09
  in
• 2:09
  a
• 2:10
  way
• 2:10
  that
• 2:10
  is
• 2:10
  going
• 2:10
  to
• 2:11
  teach
• 2:11
  you
• 2:11
  along
• 2:12
  the
• 2:12
  process
• 2:12
  of
• 2:12
  building
• 2:13
  your
• 2:13
  business.
• 2:14
  Now
• 2:15
  it
• 2:15
  is
• 2:15
  true
• 2:15
  that
• 2:16
  you
• 2:16
  want
• 2:16
  to
• 2:16
  choose
• 2:16
  a
• 2:16
  segment
• 2:17
  of
• 2:17
  the
• 2:17
  market
• 2:17
  or
• 2:18
  a
• 2:18
  niche
• 2:18
  carefully
• 2:19
  so
• 2:20
  that
• 2:20
  you
• 2:20
  don't
• 2:20
  put
• 2:20
  a
• 2:20
  ton
• 2:21
  of
• 2:21
  time
• 2:21
  and
• 2:21
  effort
• 2:21
  into
• 2:21
  your
• 2:21
  business.
• 2:22
  And
• 2:23
  end
• 2:23
  up
• 2:23
  chasing
• 2:23
  an
• 2:23
  area
• 2:23
  that's
• 2:24
  actually
• 2:24
  not
• 2:24
  marketable
• 2:25
  or
• 2:25
  not,
• 2:25
  not
• 2:25
  very
• 2:26
  profitable
• 2:27
  or
• 2:27
  that
• 2:27
  isn't
• 2:27
  a
• 2:27
  good
• 2:27
  match
• 2:28
  for
• 2:28
  you.
• 2:29
  You
• 2:29
  might
• 2:29
  find
• 2:29
  a
• 2:29
  niche
• 2:29
  that
• 2:30
  you're
• 2:30
  actually
• 2:30
  really
• 2:30
  good
• 2:31
  at
• 2:31
  and
• 2:31
  is
• 2:31
  really
• 2:31
  profitable,
• 2:32
  but
• 2:32
  it
• 2:32
  doesn't
• 2:33
  end
• 2:33
  up
• 2:33
  working
• 2:34
  well
• 2:34
  for
• 2:34
  you.
• 2:34
  For
• 2:34
  some
• 2:35
  other
• 2:35
  reason,
• 2:35
  we'll
• 2:35
  talk
• 2:35
  about
• 2:36
  the
• 2:36
  three
• 2:36
  main
• 2:37
  things
• 2:37
  you
• 2:37
  need
• 2:37
  to
• 2:37
  look
• 2:37
  for
• 2:38
  in
• 2:38
  a
• 2:38
  niche.
• 2:39
  In
• 2:40
  the
• 2:40
  end.
• 2:40
  However,
• 2:41
  you're
• 2:41
  probably
• 2:41
  going
• 2:41
  to
• 2:41
  guess
• 2:42
  what
• 2:42
  I'm
• 2:42
  going
• 2:42
  to
• 2:42
  say
• 2:42
  next.
• 2:42
  There's
• 2:42
  only
• 2:43
  one
• 2:44
  way
• 2:44
  to
• 2:44
  know
• 2:44
  if
• 2:45
  your
• 2:45
  niche
• 2:45
  will
• 2:45
  work.
• 2:45
  Can
• 2:45
  you
• 2:46
  guess.
• 2:47
  Hint.
• 2:47
  It's
• 2:47
  not
• 2:48
  asking
• 2:48
  a
• 2:48
  professional.
• 2:49
  It's
• 2:49
  not
• 2:49
  asking
• 2:50
  friends.
• 2:50
  It's
• 2:50
  not
• 2:51
  changing
• 2:51
  it
• 2:51
  incessantly
• 2:52
  until
• 2:52
  you
• 2:52
  just
• 2:52
  feel
• 2:53
  good
• 2:53
  about
• 2:53
  it.
• 2:54
  It's
• 2:54
  testing
• 2:54
  it.
• 2:55
  It's
• 2:55
  getting
• 2:56
  out
• 2:56
  into
• 2:56
  the
• 2:56
  world,
• 2:57
  out
• 2:57
  into
• 2:57
  the
• 2:57
  market
• 2:58
  and
• 2:58
  testing
• 2:58
  to
• 2:59
  see
• 2:59
  if
• 2:59
  people
• 2:59
  resonate
• 3:00
  with
• 3:00
  that
• 3:00
  niche.
• 3:01
  And
• 3:01
  decide
• 3:02
  no
• 3:02
  sticking
• 3:03
  with
• 3:03
  it
• 3:03
  long
• 3:03
  enough
• 3:04
  to
• 3:04
  get
• 3:04
  good
• 3:04
  data.
• 3:05
  So
• 3:05
  you
• 3:06
  can't
• 3:06
  tell
• 3:06
  three
• 3:07
  people,
• 3:08
  Hey,
• 3:08
  I'm
• 3:08
  a
• 3:08
  mechanic
• 3:09
  YouTuber
• 3:09
  who
• 3:09
  helps
• 3:10
  men
• 3:10
  over
• 3:10
  50
• 3:11
  learn
• 3:11
  how
• 3:11
  to
• 3:11
  fix
• 3:11
  their
• 3:11
  cars
• 3:12
  on
• 3:12
  a
• 3:12
  budget.
• 3:13
  You
• 3:13
  can't
• 3:13
  tell
• 3:13
  three
• 3:14
  people
• 3:14
  that.
• 3:15
  And
• 3:15
  then
• 3:15
  when
• 3:15
  they're
• 3:15
  not
• 3:16
  interested
• 3:16
  thing.
• 3:16
  Oh,
• 3:16
  this
• 3:16
  is
• 3:16
  a
• 3:17
  crappy
• 3:17
  nation.
• 3:17
  Nobody's
• 3:17
  going
• 3:18
  to
• 3:18
  pay
• 3:18
  attention
• 3:18
  to
• 3:18
  my
• 3:18
  videos.
• 3:19
  Oh,
• 3:19
  no,
• 3:20
  You
• 3:20
  have
• 3:20
  to
• 3:20
  stick
• 3:20
  with
• 3:20
  it
• 3:21
  long
• 3:21
  enough
• 3:22
  and
• 3:22
  talked
• 3:22
  to
• 3:22
  enough
• 3:23
  people
• 3:23
  who
• 3:23
  could
• 3:23
  potentially
• 3:24
  be
• 3:24
  your
• 3:25
  audience,
• 3:26
  your
• 3:26
  market.
• 3:27
  To
• 3:27
  get
• 3:27
  some
• 3:27
  feedback
• 3:28
  and
• 3:28
  get
• 3:28
  some
• 3:29
  data
• 3:29
  points.
• 3:30
  So
• 3:31
  we'll
• 3:31
  talk
• 3:31
  a
• 3:31
  little
• 3:31
  bit
• 3:31
  more
• 3:31
  about
• 3:32
  testing
• 3:32
  as
• 3:32
  well,
• 3:32
  but
• 3:33
  first
• 3:33
  of
• 3:33
  all,
• 3:34
  we're
• 3:34
  going
• 3:34
  to
• 3:34
  look
• 3:35
  at
• 3:35
  those
• 3:35
  three
• 3:36
  main
• 3:36
  things
• 3:36
  at
• 3:37
  a
• 3:37
  great
• 3:37
  niche.
• 3:37
  Should
• 3:38
  have.
• 3:39
  I
• 3:40
  like
• 3:40
  to
• 3:40
  look
• 3:40
  at
• 3:40
  a
• 3:40
  perfect
• 3:41
  niche
• 3:41
  as
• 3:42
  sort
• 3:42
  of
• 3:42
  an
• 3:42
  intersection
• 3:43
  of
• 3:43
  these
• 3:44
  three
• 3:44
  areas.
• 3:45
  The
• 3:45
  first
• 3:45
  one
• 3:46
  is
• 3:46
  passion.
• 3:46
  What
• 3:47
  are
• 3:47
  you
• 3:47
  excited
• 3:47
  about?
• 3:47
  So
• 3:47
  your
• 3:48
  passion.
• 3:49
  The
• 3:49
  second
• 3:49
  one
• 3:49
  is,
• 3:50
  is
• 3:50
  it
• 3:50
  profitable?
• 3:51
  Can
• 3:51
  you
• 3:51
  make
• 3:51
  money
• 3:52
  off
• 3:52
  this
• 3:52
  niche?
• 3:53
  And
• 3:53
  the
• 3:53
  third
• 3:53
  one
• 3:54
  is
• 3:54
  proficiency.
• 3:55
  Are
• 3:55
  you
• 3:55
  any
• 3:55
  good
• 3:56
  at
• 3:56
  it?
• 3:56
  Now
• 3:57
  these
• 3:57
  three
• 3:57
  PS,
• 3:58
  I
• 3:58
  borrowed
• 3:58
  from
• 3:59
  YouTuber,
• 3:59
  Sean
• 3:59
  Cannell.
• 4:00
  He
• 4:00
  has
• 4:01
  an
• 4:01
  awesome
• 4:02
  couple
• 4:02
  of
• 4:02
  channels,
• 4:03
  teaching
• 4:03
  people
• 4:03
  how
• 4:03
  to
• 4:03
  grow
• 4:03
  their
• 4:03
  YouTube.
• 4:04
  If
• 4:04
  you
• 4:04
  haven't
• 4:04
  checked
• 4:05
  them
• 4:05
  out
• 4:05
  yet,
• 4:05
  you
• 4:05
  totally
• 4:05
  should.
• 4:05
  If
• 4:06
  you're
• 4:06
  interested
• 4:06
  in
• 4:06
  YouTube,
• 4:06
  but
• 4:07
  I
• 4:07
  love
• 4:07
  that
• 4:07
  he
• 4:07
  used
• 4:07
  some
• 4:08
  illiteration
• 4:08
  for
• 4:08
  these
• 4:09
  three
• 4:09
  areas
• 4:10
  that
• 4:10
  make
• 4:10
  NH
• 4:11
  a
• 4:11
  perfect
• 4:11
  niche,
• 4:11
  passion,
• 4:12
  profit,
• 4:13
  proficiency.
• 4:14
  Is
• 4:14
  it
• 4:15
  something
• 4:15
  you
• 4:15
  like,
• 4:16
  please
• 4:16
  do
• 4:16
  not
• 4:17
  pick
• 4:17
  a
• 4:17
  segment
• 4:17
  of
• 4:17
  your
• 4:17
  market
• 4:18
  that
• 4:18
  is
• 4:19
  annoying
• 4:19
  to
• 4:19
  you
• 4:20
  or
• 4:20
  that
• 4:20
  you,
• 4:21
  that
• 4:21
  bugs
• 4:21
  you.
• 4:22
  Or
• 4:22
  that
• 4:22
  you
• 4:22
  can't
• 4:23
  see
• 4:23
  yourself
• 4:23
  talking
• 4:24
  about
• 4:24
  over
• 4:24
  and
• 4:24
  over
• 4:25
  and
• 4:25
  over
• 4:25
  again
• 4:25
  for
• 4:26
  months
• 4:26
  and
• 4:26
  years
• 4:26
  on
• 4:26
  end
• 4:27
  pick
• 4:27
  something
• 4:28
  you
• 4:28
  love
• 4:28
  and
• 4:29
  something
• 4:29
  you're
• 4:29
  really
• 4:29
  passionate
• 4:30
  about.
• 4:30
  So
• 4:30
  there
• 4:30
  are
• 4:30
  a
• 4:30
  lot
• 4:30
  of
• 4:30
  things
• 4:31
  I
• 4:31
  love
• 4:31
  that
• 4:32
  I
• 4:32
  don't
• 4:32
  really
• 4:32
  want
• 4:32
  to
• 4:32
  talk
• 4:33
  about
• 4:33
  incessantly,
• 4:34
  but
• 4:34
  business
• 4:34
  is
• 4:34
  something
• 4:35
  I'm
• 4:35
  super
• 4:35
  passionate
• 4:36
  about.
• 4:36
  Not
• 4:36
  only
• 4:36
  do
• 4:36
  I
• 4:36
  love
• 4:37
  it,
• 4:37
  but
• 4:37
  I
• 4:37
  could
• 4:37
  talk
• 4:37
  about
• 4:38
  it
• 4:38
  all
• 4:38
  day
• 4:38
  long.
• 4:38
  So
• 4:39
  that's
• 4:39
  one
• 4:39
  of
• 4:39
  the
• 4:39
  reasons
• 4:39
  I
• 4:39
  chose
• 4:40
  it.
• 4:40
  Profit.
• 4:41
  Are
• 4:41
  there
• 4:41
  people
• 4:42
  out
• 4:42
  there
• 4:42
  who
• 4:42
  are
• 4:42
  hurting
• 4:43
  enough?
• 4:44
  I
• 4:44
  say
• 4:44
  hurting,
• 4:44
  but
• 4:44
  I
• 4:45
  mean,
• 4:45
  Uncomfortable
• 4:46
  enough.
• 4:47
  That
• 4:47
  they're
• 4:47
  willing
• 4:47
  to
• 4:47
  pay
• 4:48
  good
• 4:48
  money
• 4:49
  to
• 4:49
  solve
• 4:49
  this
• 4:49
  problem.
• 4:50
  In
• 4:51
  order
• 4:51
  for
• 4:51
  a
• 4:51
  niche
• 4:51
  or
• 4:52
  a
• 4:52
  segment
• 4:52
  of
• 4:52
  the
• 4:52
  market
• 4:52
  to
• 4:53
  be
• 4:53
  profitable.
• 4:54
  There
• 4:54
  has
• 4:54
  to
• 4:54
  be
• 4:54
  a
• 4:54
  lot
• 4:55
  of
• 4:55
  people
• 4:56
  with
• 4:56
  a
• 4:56
  big
• 4:56
  problem,
• 4:57
  and
• 4:57
  those
• 4:58
  people
• 4:58
  also
• 4:58
  have
• 4:58
  to
• 4:59
  have
• 4:59
  money
• 4:59
  to
• 4:59
  solve
• 5:00
  the
• 5:00
  problem.
• 5:00
  Sometimes
• 5:01
  I
• 5:01
  see
• 5:01
  people
• 5:01
  marketing
• 5:02
  to
• 5:02
  a
• 5:02
  segment
• 5:02
  of
• 5:02
  the
• 5:02
  population
• 5:03
  that
• 5:03
  is
• 5:03
  stereotypically.
• 5:04
  Underfunded.
• 5:06
  For
• 5:06
  example,
• 5:06
  people
• 5:07
  who
• 5:07
  are
• 5:07
  unemployed,
• 5:08
  a
• 5:08
  lot
• 5:08
  of
• 5:08
  people
• 5:09
  have
• 5:09
  some
• 5:09
  great
• 5:09
  tips
• 5:09
  for
• 5:09
  teaching
• 5:10
  people,
• 5:10
  how
• 5:10
  to
• 5:11
  fix
• 5:11
  their
• 5:11
  resume
• 5:12
  and
• 5:12
  get
• 5:12
  a
• 5:12
  great
• 5:12
  job.
• 5:12
  But
• 5:13
  if
• 5:13
  people
• 5:13
  are
• 5:13
  unemployed,
• 5:14
  how
• 5:14
  much
• 5:15
  can
• 5:15
  you
• 5:15
  realistically
• 5:15
  charge
• 5:16
  for
• 5:16
  your
• 5:16
  services?
• 5:17
  They're
• 5:17
  probably
• 5:18
  watching
• 5:18
  their
• 5:18
  budget.
• 5:18
  Now
• 5:19
  that's
• 5:19
  a
• 5:19
  stereotype
• 5:19
  of
• 5:19
  course,
• 5:20
  but,
• 5:20
  but
• 5:20
  notice
• 5:21
  that
• 5:21
  is
• 5:21
  this
• 5:21
  a
• 5:21
  problem
• 5:22
  that
• 5:22
  my
• 5:22
  people
• 5:22
  can
• 5:23
  afford
• 5:23
  to
• 5:23
  solve
• 5:24
  because
• 5:24
  I
• 5:24
  want
• 5:24
  to
• 5:25
  charge
• 5:25
  them
• 5:25
  money
• 5:25
  for
• 5:26
  my
• 5:26
  expertise.
• 5:27
  And
• 5:27
  then
• 5:27
  finally
• 5:27
  proficiency.
• 5:28
  Is
• 5:28
  it
• 5:28
  something
• 5:28
  you're
• 5:29
  actually
• 5:29
  good
• 5:29
  at
• 5:30
  let
• 5:30
  me
• 5:31
  just
• 5:31
  say
• 5:31
  this.
• 5:32
  Being
• 5:32
  proficient
• 5:32
  does
• 5:33
  not
• 5:33
  mean
• 5:33
  you
• 5:33
  have
• 5:33
  to
• 5:34
  know
• 5:34
  everything.
• 5:35
  Being
• 5:35
  proficient
• 5:36
  does
• 5:36
  not
• 5:36
  mean
• 5:36
  you
• 5:36
  have
• 5:37
  to
• 5:37
  have
• 5:37
  a
• 5:37
  PhD
• 5:37
  in
• 5:38
  it
• 5:38
  or
• 5:38
  any
• 5:38
  sort
• 5:39
  of
• 5:39
  degree.
• 5:39
  It
• 5:40
  doesn't
• 5:40
  even
• 5:40
  mean
• 5:40
  that
• 5:41
  you
• 5:41
  have
• 5:41
  to
• 5:41
  already
• 5:42
  have.
• 5:42
  Had
• 5:43
  a
• 5:43
  ton
• 5:43
  of
• 5:43
  success
• 5:44
  in
• 5:44
  it,
• 5:44
  but
• 5:44
  you
• 5:44
  have
• 5:45
  to
• 5:45
  know
• 5:45
  enough
• 5:45
  to
• 5:46
  get
• 5:46
  your
• 5:46
  audience
• 5:47
  where
• 5:47
  they
• 5:47
  want
• 5:48
  to
• 5:48
  go.
• 5:48
  You
• 5:49
  have
• 5:49
  to
• 5:49
  give
• 5:49
  them
• 5:49
  just
• 5:49
  one
• 5:50
  small
• 5:50
  transformation.
• 5:52
  So
• 5:52
  for
• 5:52
  example,
• 5:54
  If
• 5:54
  you're
• 5:54
  a
• 5:54
  weight
• 5:55
  loss
• 5:55
  coach
• 5:55
  or
• 5:55
  content
• 5:56
  creator.
• 5:57
  But
• 5:57
  you
• 5:57
  still
• 5:57
  struggle
• 5:58
  with
• 5:58
  your
• 5:58
  weight
• 5:58
  sometimes.
• 5:59
  Is
• 5:59
  that
• 5:59
  a
• 5:59
  good
• 5:59
  place
• 6:00
  for
• 6:00
  you
• 6:00
  to
• 6:00
  be
• 6:01
  teaching
• 6:01
  other
• 6:01
  people
• 6:01
  how
• 6:02
  to
• 6:02
  lose
• 6:02
  weight?
• 6:02
  Well,
• 6:03
  yeah,
• 6:03
  if
• 6:03
  you've
• 6:03
  gotten
• 6:03
  a
• 6:03
  transformation,
• 6:04
  you
• 6:04
  don't
• 6:04
  have
• 6:04
  to
• 6:04
  be
• 6:05
  perfect
• 6:05
  at
• 6:05
  it.
• 6:06
  You
• 6:06
  don't
• 6:06
  have
• 6:06
  to
• 6:06
  never
• 6:07
  fluctuate
• 6:07
  with
• 6:07
  your
• 6:08
  weight
• 6:08
  to
• 6:08
  teach
• 6:08
  other
• 6:08
  people
• 6:09
  how
• 6:09
  to
• 6:09
  get
• 6:09
  the
• 6:09
  same
• 6:09
  transformation
• 6:10
  you
• 6:10
  had.
• 6:11
  In
• 6:11
  fact,
• 6:11
  I
• 6:11
  would
• 6:12
  argue
• 6:12
  that
• 6:12
  if
• 6:12
  you
• 6:12
  still
• 6:13
  struggle
• 6:13
  in
• 6:13
  the
• 6:13
  area
• 6:14
  where
• 6:14
  you
• 6:14
  help
• 6:14
  people,
• 6:15
  you
• 6:15
  are
• 6:15
  way
• 6:16
  more
• 6:16
  relatable
• 6:17
  that
• 6:17
  someone
• 6:17
  who's
• 6:17
  quote
• 6:18
  unquote
• 6:18
  perfect
• 6:18
  at
• 6:18
  it.
• 6:19
  I
• 6:20
  would
• 6:20
  much
• 6:20
  rather
• 6:20
  learn
• 6:21
  how
• 6:21
  to
• 6:21
  lose
• 6:21
  weight
• 6:21
  from
• 6:21
  someone
• 6:22
  who
• 6:22
  has
• 6:22
  done
• 6:22
  it
• 6:22
  over
• 6:23
  and
• 6:23
  over,
• 6:23
  because
• 6:24
  they're
• 6:24
  a
• 6:24
  human
• 6:24
  being
• 6:25
  who
• 6:25
  struggles
• 6:25
  with
• 6:25
  weight
• 6:26
  gain.
• 6:26
  Sometimes
• 6:26
  like
• 6:26
  I
• 6:27
  do
• 6:27
  than
• 6:27
  someone
• 6:28
  who's
• 6:28
  never
• 6:28
  struggled
• 6:28
  with
• 6:28
  it.
• 6:29
  Cause
• 6:29
  it's
• 6:29
  a
• 6:29
  little
• 6:29
  bit
• 6:29
  hard
• 6:29
  for
• 6:30
  me
• 6:30
  to
• 6:30
  understand
• 6:30
  that
• 6:30
  they
• 6:30
  even
• 6:30
  know
• 6:31
  what
• 6:31
  I'm
• 6:31
  going
• 6:31
  through.
• 6:32
  So
• 6:32
  embrace
• 6:33
  your
• 6:33
  own
• 6:33
  challenges
• 6:34
  and
• 6:34
  acknowledge
• 6:34
  that
• 6:34
  proficiency
• 6:35
  does
• 6:35
  not
• 6:36
  equal
• 6:36
  perfection.
• 6:38
  Ooh,
• 6:38
  that
• 6:38
  was
• 6:38
  good.
• 6:38
  Let's
• 6:39
  say
• 6:39
  it
• 6:39
  again.
• 6:39
  Proficiency
• 6:40
  does
• 6:40
  not.
• 6:41
  Equal
• 6:41
  perfection.
• 6:43
  Once
• 6:43
  again,
• 6:44
  the
• 6:44
  three
• 6:44
  areas
• 6:44
  that
• 6:45
  a
• 6:45
  great
• 6:45
  niche
• 6:46
  has
• 6:46
  to
• 6:46
  intersect
• 6:47
  in
• 6:47
  his
• 6:48
  profit
• 6:49
  passion
• 6:49
  and
• 6:49
  proficiency.
• 6:50
  I
• 6:50
  love
• 6:50
  to
• 6:51
  look
• 6:51
  at
• 6:51
  these
• 6:51
  like
• 6:51
  a
• 6:51
  Venn
• 6:51
  diagram.
• 6:53
  So
• 6:53
  you
• 6:53
  have
• 6:53
  things
• 6:53
  you're
• 6:53
  passionate
• 6:54
  about
• 6:54
  things
• 6:54
  that
• 6:54
  could
• 6:55
  bring
• 6:55
  in
• 6:55
  profit
• 6:55
  for
• 6:55
  you
• 6:55
  and
• 6:56
  things
• 6:56
  that
• 6:56
  you're
• 6:56
  proficient
• 6:57
  at,
• 6:57
  but
• 6:57
  where
• 6:57
  do
• 6:58
  all
• 6:58
  those
• 6:58
  three
• 6:58
  meet
• 6:59
  in
• 6:59
  the
• 6:59
  middle?
• 7:00
  You
• 7:00
  want
• 7:01
  your
• 7:01
  niche
• 7:01
  right
• 7:01
  there
• 7:02
  in
• 7:02
  the
• 7:02
  center
• 7:02
  of
• 7:02
  that
• 7:02
  Venn
• 7:02
  diagram?
• 7:04
  So
• 7:04
  we
• 7:04
  have
• 7:04
  thought
• 7:05
  about
• 7:05
  what
• 7:05
  we're
• 7:06
  good
• 7:06
  at,
• 7:06
  what
• 7:07
  would
• 7:07
  make
• 7:07
  us
• 7:07
  money,
• 7:08
  what
• 7:08
  we
• 7:08
  really
• 7:08
  love
• 7:09
  doing.
• 7:10
  And
• 7:11
  we're
• 7:11
  still
• 7:12
  dragging
• 7:12
  our
• 7:12
  feet
• 7:12
  on
• 7:13
  picking
• 7:13
  a
• 7:13
  niche
• 7:13
  or
• 7:13
  we've
• 7:14
  picked
• 7:14
  a
• 7:14
  couple
• 7:14
  of
• 7:14
  them
• 7:15
  and
• 7:15
  we
• 7:15
  just
• 7:15
  can't
• 7:15
  stick
• 7:15
  with
• 7:16
  one.
• 7:16
  Well,
• 7:17
  here's
• 7:17
  the
• 7:17
  bad
• 7:18
  news
• 7:18
  of
• 7:18
  this
• 7:18
  episode.
• 7:18
  If
• 7:19
  you're
• 7:19
  waiting
• 7:19
  for
• 7:19
  a
• 7:19
  sign
• 7:20
  from
• 7:20
  heaven
• 7:20
  or
• 7:20
  wherever.
• 7:22
  About
• 7:22
  what
• 7:22
  the
• 7:22
  perfect
• 7:23
  niche
• 7:23
  is.
• 7:24
  It's
• 7:24
  not
• 7:24
  going
• 7:24
  to
• 7:25
  come.
• 7:25
  You
• 7:25
  need
• 7:25
  to
• 7:26
  just
• 7:26
  pick
• 7:27
  one.
• 7:28
  I
• 7:28
  have
• 7:28
  another
• 7:29
  episode
• 7:29
  that
• 7:29
  I
• 7:29
  am
• 7:29
  planning
• 7:30
  for
• 7:30
  you
• 7:30
  guys
• 7:30
  all
• 7:31
  about.
• 7:31
  A
• 7:32
  big
• 7:32
  girl,
• 7:32
  boss
• 7:32
  energy.
• 7:33
  Okay.
• 7:34
  How
• 7:34
  to
• 7:34
  put
• 7:34
  on
• 7:35
  your
• 7:35
  big
• 7:35
  girl
• 7:35
  pants
• 7:35
  and
• 7:36
  make
• 7:36
  decisions
• 7:37
  in
• 7:37
  your
• 7:37
  business.
• 7:38
  Sometimes
• 7:38
  we
• 7:39
  hesitate
• 7:39
  to
• 7:39
  do
• 7:39
  this,
• 7:39
  especially
• 7:40
  as
• 7:40
  women.
• 7:40
  Well,
• 7:40
  I
• 7:40
  just
• 7:40
  don't
• 7:41
  know
• 7:41
  what
• 7:41
  the
• 7:41
  right
• 7:41
  decision
• 7:41
  is.
• 7:43
  I
• 7:43
  don't
• 7:43
  want
• 7:43
  to
• 7:43
  stereotype,
• 7:43
  but
• 7:44
  I
• 7:44
  think
• 7:44
  men
• 7:44
  are
• 7:45
  generally
• 7:46
  better
• 7:46
  at
• 7:46
  this.
• 7:46
  Just
• 7:47
  picking
• 7:48
  something
• 7:48
  and
• 7:48
  going
• 7:48
  with
• 7:48
  it.
• 7:49
  We
• 7:49
  like
• 7:49
  to
• 7:49
  overanalyze
• 7:50
  a
• 7:50
  lot.
• 7:50
  Not
• 7:50
  always,
• 7:51
  but
• 7:51
  often,
• 7:52
  so
• 7:53
  please
• 7:53
  stop
• 7:53
  over-analyzing
• 7:54
  and
• 7:54
  just
• 7:54
  pick
• 7:54
  one.
• 7:55
  Here's
• 7:55
  why.
• 7:56
  What's
• 7:56
  the
• 7:56
  one
• 7:56
  way
• 7:57
  to
• 7:57
  find
• 7:57
  out
• 7:57
  whether
• 7:58
  or
• 7:58
  not
• 7:58
  you
• 7:58
  have
• 7:58
  the
• 7:58
  right
• 7:58
  niche
• 7:58
  for
• 7:59
  you.
• 7:59
  To
• 7:59
  test
• 8:00
  it.
• 8:00
  And
• 8:00
  so
• 8:00
  the
• 8:00
  longer
• 8:01
  we
• 8:01
  think
• 8:02
  and
• 8:02
  spin
• 8:03
  and
• 8:03
  worry
• 8:03
  about
• 8:04
  it,
• 8:04
  that's
• 8:05
  time
• 8:05
  and
• 8:05
  energy.
• 8:06
  We
• 8:06
  are
• 8:06
  wasting
• 8:06
  that
• 8:07
  could
• 8:07
  be
• 8:07
  put
• 8:07
  into
• 8:08
  the
• 8:08
  testing
• 8:08
  process.
• 8:09
  So
• 8:09
  just
• 8:09
  pick
• 8:10
  one
• 8:10
  today.
• 8:11
  And
• 8:12
  then
• 8:13
  work
• 8:13
  it
• 8:13
  into
• 8:13
  an
• 8:13
  elevator
• 8:14
  pitch.
• 8:16
  Now
• 8:16
  an
• 8:16
  elevator
• 8:16
  pitch
• 8:16
  is
• 8:17
  the
• 8:17
  number
• 8:17
  one
• 8:18
  thing
• 8:18
  I
• 8:18
  teach
• 8:18
  my
• 8:18
  clients
• 8:19
  to
• 8:19
  do
• 8:20
  if
• 8:20
  they
• 8:20
  don't
• 8:20
  have
• 8:20
  one
• 8:20
  yet.
• 8:21
  And
• 8:21
  what
• 8:21
  that
• 8:21
  is
• 8:21
  is
• 8:22
  just
• 8:22
  a
• 8:22
  one
• 8:23
  single
• 8:23
  line.
• 8:24
  That
• 8:24
  they
• 8:25
  tell
• 8:25
  people
• 8:25
  to
• 8:26
  explain
• 8:26
  how
• 8:27
  they
• 8:27
  can
• 8:27
  help
• 8:27
  them.
• 8:28
  So
• 8:28
  it
• 8:29
  also
• 8:29
  has
• 8:29
  three
• 8:29
  points
• 8:29
  to
• 8:30
  it.
• 8:30
  It
• 8:30
  looks
• 8:30
  like
• 8:30
  what
• 8:30
  problem
• 8:31
  you
• 8:31
  solve?
• 8:32
  How
• 8:32
  you
• 8:32
  solve
• 8:32
  it
• 8:33
  and
• 8:33
  what
• 8:33
  result
• 8:33
  they
• 8:33
  can
• 8:34
  expect.
• 8:35
  So
• 8:35
  let's
• 8:35
  go
• 8:35
  back
• 8:35
  to
• 8:35
  the
• 8:36
  mechanic
• 8:36
  on
• 8:36
  YouTube.
• 8:37
  He's
• 8:38
  choosing
• 8:39
  men
• 8:39
  over
• 8:39
  50
• 8:40
  on
• 8:40
  a
• 8:40
  budget
• 8:40
  to
• 8:40
  target.
• 8:42
  He's
• 8:42
  going
• 8:42
  to
• 8:42
  teach
• 8:43
  them
• 8:43
  how
• 8:43
  to
• 8:43
  fix
• 8:43
  their
• 8:43
  cars
• 8:44
  without
• 8:44
  spending
• 8:44
  a
• 8:44
  ton
• 8:45
  of
• 8:45
  money.
• 8:45
  So
• 8:45
  what
• 8:45
  problem
• 8:46
  is
• 8:46
  it?
• 8:46
  They're
• 8:46
  fixing
• 8:47
  their
• 8:47
  cars.
• 8:47
  Maybe
• 8:47
  they
• 8:47
  have
• 8:47
  a
• 8:47
  broken
• 8:48
  down
• 8:48
  car
• 8:48
  or
• 8:48
  maybe
• 8:48
  they
• 8:48
  have.
• 8:50
  Uh,
• 8:50
  classic
• 8:50
  car
• 8:50
  they've
• 8:51
  always
• 8:51
  wanted
• 8:51
  to
• 8:51
  fix
• 8:51
  up
• 8:51
  and
• 8:51
  get
• 8:51
  running.
• 8:53
  He
• 8:53
  is
• 8:53
  going
• 8:53
  to
• 8:53
  solve
• 8:54
  it
• 8:55
  by
• 8:56
  posting
• 8:56
  YouTube
• 8:56
  videos
• 8:57
  with
• 8:57
  really
• 8:57
  simple
• 8:57
  tutorials.
• 8:59
  And
• 8:59
  what's
• 8:59
  the
• 8:59
  result
• 8:59
  they
• 9:00
  can
• 9:00
  expect.
• 9:00
  They
• 9:00
  can
• 9:00
  expect
• 9:01
  to
• 9:01
  get
• 9:01
  their
• 9:01
  car
• 9:01
  up
• 9:01
  and
• 9:02
  running
• 9:02
  on
• 9:02
  a
• 9:02
  budget.
• 9:04
  Fantastic.
• 9:05
  So
• 9:05
  let's
• 9:05
  try
• 9:06
  another
• 9:06
  example.
• 9:06
  You
• 9:07
  are.
• 9:08
  In
• 9:08
  the
• 9:08
  DIY
• 9:09
  space
• 9:09
  and
• 9:09
  you're
• 9:10
  going
• 9:10
  to
• 9:10
  be
• 9:10
  teaching
• 9:10
  beginning
• 9:11
  knitters,
• 9:12
  how
• 9:12
  to
• 9:12
  get
• 9:12
  started
• 9:13
  with
• 9:13
  this
• 9:13
  fun
• 9:13
  new
• 9:13
  hobby
• 9:14
  they'd
• 9:14
  been
• 9:14
  wanting
• 9:14
  to
• 9:14
  try
• 9:14
  for
• 9:14
  awhile.
• 9:15
  What
• 9:15
  problem
• 9:16
  do
• 9:16
  you
• 9:16
  solve?
• 9:17
  Well,
• 9:17
  you
• 9:17
  help
• 9:18
  them
• 9:18
  cut
• 9:18
  through
• 9:19
  the
• 9:19
  chaos
• 9:19
  of
• 9:19
  confusion
• 9:20
  and
• 9:20
  overwhelm
• 9:21
  and
• 9:21
  get
• 9:21
  started
• 9:22
  knitting.
• 9:23
  You
• 9:23
  solve
• 9:23
  it?
• 9:24
  I
• 9:24
  don't
• 9:24
  know.
• 9:24
  However
• 9:24
  you
• 9:24
  want
• 9:24
  to
• 9:24
  solve
• 9:25
  it.
• 9:25
  Maybe
• 9:25
  you're
• 9:25
  going
• 9:25
  to
• 9:25
  do
• 9:26
  blog
• 9:26
  posts
• 9:26
  or
• 9:27
  YouTube
• 9:28
  videos
• 9:28
  or
• 9:30
  live
• 9:30
  video
• 9:31
  tutorials
• 9:31
  on
• 9:31
  Facebook.
• 9:32
  You
• 9:32
  get
• 9:32
  to
• 9:32
  decide
• 9:33
  the
• 9:33
  avenue
• 9:34
  for
• 9:34
  solving
• 9:34
  that
• 9:34
  problem.
• 9:35
  And
• 9:35
  the
• 9:35
  result
• 9:35
  they
• 9:35
  can
• 9:36
  expect
• 9:36
  is
• 9:37
  to
• 9:37
  confidently
• 9:38
  be
• 9:38
  able
• 9:38
  to
• 9:38
  what
• 9:39
  knit
• 9:39
  a
• 9:39
  scarf.
• 9:39
  What's
• 9:40
  a,
• 9:40
  what's
• 9:40
  a
• 9:40
  simple
• 9:40
  beginner
• 9:41
  project.
• 9:41
  You
• 9:41
  can
• 9:41
  give
• 9:42
  them
• 9:42
  and
• 9:42
  kind
• 9:42
  of
• 9:43
  promise
• 9:43
  a
• 9:43
  net
• 9:43
  result
• 9:43
  after
• 9:44
  working
• 9:44
  with
• 9:44
  you.
• 9:46
  So
• 9:46
  that's
• 9:46
  how
• 9:46
  you
• 9:47
  create
• 9:47
  that
• 9:47
  elevator
• 9:47
  pitch.
• 9:47
  Once
• 9:48
  you've
• 9:48
  picked
• 9:48
  a
• 9:48
  niche,
• 9:49
  work
• 9:49
  it
• 9:49
  into
• 9:50
  that
• 9:50
  elevator
• 9:50
  pitch.
• 9:51
  What's
• 9:51
  the
• 9:51
  problem
• 9:52
  they
• 9:52
  have.
• 9:52
  How
• 9:53
  do
• 9:53
  you
• 9:53
  solve
• 9:53
  it?
• 9:53
  And
• 9:53
  what
• 9:54
  result
• 9:54
  will
• 9:54
  they
• 9:54
  get
• 9:54
  at
• 9:55
  the
• 9:55
  end?
• 9:56
  And
• 9:56
  then
• 9:57
  once
• 9:57
  you
• 9:58
  pick
• 9:58
  that
• 9:58
  elevator
• 9:59
  pitch,
• 9:59
  you
• 9:59
  create
• 9:59
  that.
• 10:00
  You
• 10:00
  put
• 10:01
  it.
• 10:01
  Everywhere.
• 10:03
  On
• 10:03
  your
• 10:03
  social
• 10:04
  profiles
• 10:05
  in
• 10:05
  your
• 10:05
  email,
• 10:06
  footer
• 10:06
  on
• 10:06
  your
• 10:07
  website,
• 10:07
  make
• 10:07
  a
• 10:08
  bumper
• 10:08
  sticker.
• 10:08
  I
• 10:09
  don't
• 10:09
  care
• 10:09
  anywhere
• 10:10
  that
• 10:10
  people
• 10:10
  are
• 10:10
  going
• 10:10
  to
• 10:10
  be
• 10:10
  looking,
• 10:11
  put
• 10:11
  that
• 10:12
  elevator
• 10:13
  pitch
• 10:13
  there
• 10:14
  anywhere
• 10:14
  you
• 10:14
  can
• 10:14
  think
• 10:14
  of.
• 10:15
  And
• 10:15
  then
• 10:16
  start
• 10:16
  telling
• 10:16
  people
• 10:17
  in
• 10:17
  person.
• 10:17
  Now,
• 10:18
  let
• 10:18
  me
• 10:18
  reassure
• 10:19
  you.
• 10:19
  This
• 10:19
  does
• 10:19
  not
• 10:19
  have
• 10:20
  to
• 10:20
  be
• 10:20
  spammy.
• 10:20
  You
• 10:21
  don't
• 10:21
  have
• 10:21
  to
• 10:21
  be
• 10:21
  that
• 10:21
  person
• 10:22
  who.
• 10:23
  Nobody
• 10:23
  ever
• 10:23
  wants
• 10:24
  to
• 10:24
  talk
• 10:24
  to,
• 10:24
  because
• 10:24
  she's
• 10:24
  always
• 10:24
  talking
• 10:25
  about
• 10:25
  her
• 10:25
  business,
• 10:25
  but
• 10:25
  if
• 10:25
  someone
• 10:26
  asks
• 10:26
  you
• 10:26
  what
• 10:27
  you
• 10:27
  do,
• 10:27
  please,
• 10:28
  don't
• 10:28
  say
• 10:28
  I'm
• 10:28
  a
• 10:28
  life
• 10:28
  coach.
• 10:29
  Or
• 10:30
  please
• 10:30
  don't
• 10:30
  say
• 10:30
  I
• 10:30
  sell
• 10:31
  t-shirts.
• 10:32
  That
• 10:32
  is
• 10:32
  a
• 10:32
  perfect
• 10:32
  opportunity
• 10:33
  to
• 10:33
  use
• 10:33
  your
• 10:33
  elevator
• 10:34
  pitch
• 10:34
  and,
• 10:35
  and
• 10:35
  craft
• 10:35
  it
• 10:35
  in
• 10:36
  a
• 10:36
  way
• 10:37
  that
• 10:37
  does
• 10:37
  not
• 10:37
  sound
• 10:38
  spammy.
• 10:39
  So,
• 10:40
  instead
• 10:40
  of
• 10:40
  saying
• 10:40
  I'm
• 10:40
  a
• 10:40
  life
• 10:41
  coach,
• 10:41
  you
• 10:41
  could
• 10:41
  say,
• 10:41
  oh,
• 10:42
  I'm
• 10:42
  a
• 10:42
  life
• 10:42
  coach
• 10:42
  who
• 10:42
  helps
• 10:42
  ADHD.
• 10:43
  Moms
• 10:43
  get
• 10:43
  organized.
• 10:45
  That's
• 10:45
  not
• 10:45
  salesy.
• 10:45
  You're
• 10:45
  just
• 10:46
  telling
• 10:46
  them
• 10:46
  specifically
• 10:47
  what
• 10:47
  you
• 10:47
  do,
• 10:47
  because
• 10:48
  here's
• 10:48
  the
• 10:48
  difference.
• 10:48
  If
• 10:49
  I
• 10:49
  tell
• 10:49
  my
• 10:49
  neighbor
• 10:49
  I'm
• 10:50
  a
• 10:50
  life
• 10:50
  coach,
• 10:50
  she
• 10:51
  walks
• 10:51
  away
• 10:51
  going
• 10:51
  great.
• 10:52
  I
• 10:52
  have
• 10:52
  no
• 10:52
  idea
• 10:52
  what
• 10:52
  that
• 10:52
  is
• 10:53
  or
• 10:53
  yeah,
• 10:54
  I've
• 10:54
  heard
• 10:54
  of
• 10:54
  those.
• 10:54
  That's
• 10:54
  kind
• 10:55
  of
• 10:55
  weird.
• 10:56
  Or
• 10:56
  that
• 10:56
  lady's
• 10:57
  kids
• 10:57
  are
• 10:57
  crazy.
• 10:57
  Where
• 10:58
  does
• 10:58
  she
• 10:58
  get
• 10:58
  off
• 10:58
  telling
• 10:58
  people
• 10:58
  how
• 10:58
  to
• 10:59
  live
• 10:59
  their
• 10:59
  life?
• 10:59
  I'm
• 11:00
  sure
• 11:00
  they
• 11:00
  think
• 11:00
  that
• 11:00
  about
• 11:00
  me.
• 11:01
  Point
• 11:01
  being
• 11:02
  when
• 11:02
  we
• 11:02
  share
• 11:02
  our
• 11:03
  elevator
• 11:03
  pitch,
• 11:03
  we
• 11:04
  are
• 11:04
  essentially
• 11:05
  giving
• 11:05
  a
• 11:05
  little
• 11:05
  nugget
• 11:06
  of
• 11:06
  information
• 11:07
  to
• 11:07
  people
• 11:07
  we
• 11:07
  talk
• 11:07
  to
• 11:07
  so
• 11:08
  they
• 11:08
  can
• 11:08
  pass
• 11:08
  it
• 11:08
  on.
• 11:09
  So
• 11:09
  if
• 11:10
  I
• 11:10
  say
• 11:10
  I'm
• 11:10
  a
• 11:10
  life
• 11:10
  coach
• 11:11
  and
• 11:11
  my
• 11:11
  neighbor's
• 11:11
  like
• 11:12
  nods.
• 11:12
  Okay,
• 11:12
  great.
• 11:13
  I
• 11:13
  don't
• 11:13
  know
• 11:13
  what
• 11:13
  that
• 11:13
  means.
• 11:14
  She
• 11:14
  can't
• 11:15
  then
• 11:15
  spread
• 11:15
  the
• 11:16
  word
• 11:16
  about
• 11:16
  what
• 11:16
  I
• 11:16
  do.
• 11:17
  But
• 11:17
  if
• 11:17
  I
• 11:17
  say
• 11:17
  I'm
• 11:17
  a
• 11:17
  life
• 11:18
  coach
• 11:18
  who
• 11:18
  helps
• 11:18
  ADHD,
• 11:19
  moms
• 11:19
  get
• 11:19
  organized
• 11:20
  and
• 11:20
  she
• 11:20
  immediately
• 11:21
  thinks
• 11:21
  of
• 11:21
  her
• 11:22
  best
• 11:22
  friend's
• 11:23
  daughter
• 11:23
  who
• 11:23
  has
• 11:24
  ADHD
• 11:24
  and
• 11:24
  is
• 11:25
  drowning
• 11:26
  in
• 11:26
  a
• 11:26
  to-do
• 11:26
  list
• 11:27
  and
• 11:27
  thinks,
• 11:27
  oh,
• 11:28
  I
• 11:28
  bet
• 11:28
  Sarah
• 11:29
  could
• 11:29
  use
• 11:29
  her,
• 11:30
  or
• 11:30
  I
• 11:30
  bet
• 11:31
  Brittany
• 11:31
  might
• 11:32
  be
• 11:32
  interested
• 11:32
  in
• 11:32
  that.
• 11:33
  Do
• 11:33
  you
• 11:33
  see
• 11:34
  the
• 11:34
  whole
• 11:34
  point
• 11:34
  of
• 11:34
  having
• 11:35
  a
• 11:35
  great
• 11:35
  elevator
• 11:35
  pitch
• 11:35
  and
• 11:36
  a
• 11:36
  great
• 11:36
  niche
• 11:36
  is
• 11:36
  so
• 11:37
  people
• 11:37
  self
• 11:37
  identify,
• 11:38
  either
• 11:38
  self
• 11:38
  identify
• 11:39
  or
• 11:39
  immediately
• 11:39
  think
• 11:39
  of
• 11:40
  someone
• 11:40
  else
• 11:40
  that
• 11:40
  could
• 11:40
  use
• 11:40
  your
• 11:40
  expertise.
• 11:42
  Here's
• 11:42
  another
• 11:42
  example,
• 11:43
  instead
• 11:43
  of
• 11:43
  saying
• 11:43
  I
• 11:44
  sell
• 11:44
  t-shirts,
• 11:45
  which
• 11:45
  your
• 11:45
  neighbor
• 11:46
  or
• 11:46
  friend
• 11:46
  is
• 11:46
  going
• 11:46
  to
• 11:46
  be
• 11:46
  like,
• 11:46
  that's
• 11:47
  great.
• 11:47
  Good
• 11:47
  for
• 11:47
  you.
• 11:48
  What
• 11:48
  if
• 11:48
  you
• 11:48
  said
• 11:49
  I
• 11:49
  sell
• 11:49
  snarky
• 11:50
  graphic
• 11:51
  tees
• 11:51
  for
• 11:51
  gen
• 11:52
  X-ers.
• 11:53
  Immediately.
• 11:54
  Did
• 11:54
  you
• 11:54
  think
• 11:54
  of
• 11:54
  a
• 11:54
  gen
• 11:54
  X-er
• 11:55
  who
• 11:55
  had
• 11:55
  like
• 11:55
  a
• 11:55
  snarky
• 11:55
  graphic
• 11:56
  T.
• 11:57
  Yeah.
• 11:58
  Immediately
• 11:58
  your
• 11:58
  brain
• 11:58
  goes
• 11:59
  to
• 11:59
  work,
• 11:59
  starting
• 12:00
  to
• 12:00
  find
• 12:01
  a
• 12:01
  person
• 12:02
  that
• 12:02
  might
• 12:02
  like
• 12:02
  that,
• 12:02
  or
• 12:02
  that
• 12:03
  might
• 12:03
  need
• 12:03
  that.
• 12:04
  That's
• 12:04
  what
• 12:04
  happens
• 12:05
  with
• 12:05
  a
• 12:05
  really
• 12:05
  useful
• 12:06
  niche.
• 12:07
  The
• 12:07
  reality
• 12:07
  is
• 12:07
  there's
• 12:08
  no
• 12:08
  way
• 12:08
  you
• 12:08
  can
• 12:08
  talk
• 12:09
  to
• 12:09
  hundreds
• 12:10
  and
• 12:10
  thousands
• 12:10
  of
• 12:10
  people
• 12:11
  every
• 12:11
  day.
• 12:12
  About
• 12:12
  your
• 12:12
  niche
• 12:13
  unless
• 12:13
  you
• 12:13
  have
• 12:13
  a
• 12:13
  post
• 12:13
  that
• 12:13
  goes
• 12:14
  viral
• 12:14
  or
• 12:14
  something.
• 12:15
  But
• 12:16
  the
• 12:16
  more
• 12:16
  people
• 12:16
  you
• 12:16
  talk
• 12:17
  to
• 12:17
  and
• 12:17
  tell
• 12:17
  them
• 12:17
  specifically
• 12:18
  what
• 12:18
  you
• 12:18
  do
• 12:19
  with
• 12:19
  a
• 12:19
  really
• 12:19
  great
• 12:20
  niche,
• 12:20
  then
• 12:21
  they
• 12:21
  can
• 12:21
  go
• 12:21
  out
• 12:22
  and
• 12:22
  be
• 12:22
  your
• 12:22
  marketing
• 12:22
  for
• 12:23
  you.
• 12:24
  The
• 12:24
  next
• 12:24
  time
• 12:24
  your
• 12:24
  neighbor
• 12:25
  hears
• 12:25
  about
• 12:26
  an
• 12:26
  ADHD
• 12:26
  mom
• 12:27
  who
• 12:27
  was
• 12:27
  really
• 12:27
  stressed
• 12:27
  out
• 12:28
  and.
• 12:28
  And
• 12:28
  living
• 12:29
  in
• 12:29
  chaos.
• 12:29
  She's
• 12:29
  going
• 12:30
  to
• 12:30
  go
• 12:30
  wait
• 12:30
  a
• 12:30
  minute.
• 12:31
  Wasn't
• 12:31
  it,
• 12:31
  Bonnie
• 12:32
  that
• 12:32
  said
• 12:32
  that
• 12:32
  she
• 12:32
  coached
• 12:33
  people
• 12:33
  like
• 12:33
  this.
• 12:34
  I'm
• 12:34
  going
• 12:34
  to
• 12:34
  put
• 12:34
  those
• 12:35
  two
• 12:35
  in
• 12:35
  contact
• 12:35
  and
• 12:36
  that's
• 12:36
  how
• 12:36
  networking
• 12:37
  works.
• 12:37
  That's
• 12:38
  how
• 12:38
  you
• 12:38
  spread
• 12:38
  the
• 12:38
  word
• 12:39
  is
• 12:39
  because
• 12:39
  you
• 12:39
  tell
• 12:40
  people
• 12:40
  exactly
• 12:40
  what
• 12:40
  it
• 12:40
  is
• 12:40
  you
• 12:41
  do.
• 12:41
  All
• 12:41
  right.
• 12:41
  So
• 12:42
  that's
• 12:42
  the
• 12:42
  first
• 12:42
  thing
• 12:42
  you
• 12:42
  do?
• 12:43
  You
• 12:43
  create
• 12:44
  an
• 12:44
  elevator
• 12:44
  pitch
• 12:45
  with
• 12:45
  this
• 12:45
  specific
• 12:46
  niche?
• 12:46
  The
• 12:47
  second
• 12:47
  thing
• 12:47
  you
• 12:47
  do
• 12:48
  now,
• 12:48
  remember
• 12:48
  this
• 12:48
  is
• 12:48
  still
• 12:49
  testing
• 12:49
  phase.
• 12:49
  We're
• 12:49
  still
• 12:50
  not
• 12:50
  a
• 12:50
  hundred
• 12:50
  percent
• 12:50
  sure.
• 12:51
  This
• 12:51
  is
• 12:51
  the
• 12:51
  right
• 12:51
  niche
• 12:51
  for
• 12:51
  us,
• 12:52
  or
• 12:52
  we're
• 12:52
  still
• 12:52
  testing.
• 12:53
  The
• 12:53
  second
• 12:53
  thing
• 12:53
  we
• 12:54
  do
• 12:54
  is
• 12:54
  we
• 12:54
  gauge
• 12:55
  people's
• 12:55
  reactions.
• 12:57
  A
• 12:57
  good
• 12:58
  niche
• 12:58
  inside
• 12:59
  that
• 12:59
  elevator
• 13:00
  pitch
• 13:00
  that
• 13:00
  we
• 13:00
  just
• 13:00
  talked
• 13:00
  about
• 13:01
  has
• 13:01
  one
• 13:02
  goal
• 13:02
  only.
• 13:03
  Do
• 13:03
  you
• 13:03
  know
• 13:03
  what
• 13:03
  it
• 13:03
  is?
• 13:04
  It's
• 13:05
  to
• 13:05
  attract
• 13:06
  or
• 13:06
  repel.
• 13:08
  Do
• 13:08
  you
• 13:08
  guys
• 13:08
  ever
• 13:08
  played
• 13:08
  with
• 13:08
  magnets?
• 13:09
  And
• 13:09
  when
• 13:09
  you
• 13:10
  connect
• 13:10
  them
• 13:10
  the
• 13:10
  right
• 13:10
  way,
• 13:10
  they
• 13:10
  stick
• 13:11
  together.
• 13:11
  And
• 13:11
  when
• 13:11
  you
• 13:12
  flip
• 13:12
  one
• 13:12
  over,
• 13:12
  they
• 13:12
  repel
• 13:13
  each
• 13:13
  other.
• 13:13
  It's
• 13:13
  such
• 13:14
  a
• 13:14
  cool
• 13:14
  force.
• 13:15
  That's
• 13:15
  what
• 13:15
  you
• 13:15
  want
• 13:16
  your
• 13:16
  elevator
• 13:16
  pitch,
• 13:17
  your
• 13:17
  niche
• 13:17
  to
• 13:17
  do.
• 13:18
  Now,
• 13:18
  why
• 13:19
  would
• 13:19
  we
• 13:19
  want
• 13:19
  to
• 13:19
  repel
• 13:20
  people?
• 13:20
  Because
• 13:20
  we
• 13:21
  don't
• 13:21
  want
• 13:21
  to
• 13:21
  work
• 13:21
  with
• 13:21
  people
• 13:22
  that
• 13:22
  we
• 13:22
  aren't
• 13:22
  right
• 13:23
  for.
• 13:23
  We
• 13:24
  don't
• 13:24
  want
• 13:24
  clients
• 13:25
  that
• 13:25
  we
• 13:25
  can't
• 13:26
  help
• 13:26
  and
• 13:26
  they
• 13:26
  don't
• 13:26
  want
• 13:26
  to
• 13:26
  waste
• 13:27
  their
• 13:27
  time
• 13:27
  and
• 13:27
  money
• 13:27
  with
• 13:27
  us
• 13:28
  either.
• 13:29
  So
• 13:29
  if
• 13:29
  we
• 13:29
  don't
• 13:30
  have
• 13:30
  people
• 13:30
  that
• 13:30
  we
• 13:30
  are
• 13:30
  not
• 13:31
  for,
• 13:31
  then
• 13:32
  we're
• 13:32
  not
• 13:32
  gonna
• 13:32
  have
• 13:32
  anybody
• 13:32
  that
• 13:32
  we
• 13:33
  are
• 13:33
  for.
• 13:34
  I
• 13:34
  know
• 13:34
  this
• 13:34
  is
• 13:35
  kind
• 13:35
  of
• 13:35
  tricky
• 13:35
  to
• 13:35
  think.
• 13:35
  We
• 13:35
  want
• 13:36
  to
• 13:36
  be
• 13:36
  able
• 13:37
  to
• 13:37
  help
• 13:37
  everyone.
• 13:37
  The
• 13:38
  fact
• 13:38
  of
• 13:38
  the
• 13:38
  matter
• 13:38
  is
• 13:38
  we
• 13:38
  can't.
• 13:39
  I
• 13:39
  can
• 13:40
  not
• 13:40
  help
• 13:40
  everyone
• 13:41
  with
• 13:41
  their
• 13:41
  business.
• 13:42
  Everyone
• 13:43
  doesn't
• 13:43
  even
• 13:43
  want
• 13:43
  a
• 13:43
  business
• 13:44
  everyone's
• 13:45
  business.
• 13:45
  Isn't.
• 13:45
  In
• 13:46
  an
• 13:46
  area
• 13:46
  that
• 13:46
  I
• 13:46
  can
• 13:46
  help
• 13:47
  with,
• 13:47
  but
• 13:47
  there
• 13:47
  are
• 13:47
  specific
• 13:48
  businesses
• 13:49
  I
• 13:49
  can
• 13:49
  help
• 13:49
  with.
• 13:50
  So
• 13:50
  what
• 13:51
  does
• 13:51
  attracting
• 13:51
  or
• 13:51
  repelling
• 13:52
  people
• 13:52
  with
• 13:53
  this
• 13:53
  niche
• 13:53
  look
• 13:53
  like?
• 13:54
  You
• 13:54
  want
• 13:55
  people
• 13:55
  to.
• 13:56
  Light
• 13:56
  up
• 13:57
  their
• 13:57
  faces
• 13:57
  to
• 13:57
  light
• 13:58
  up
• 13:58
  or
• 13:58
  even
• 13:58
  make
• 13:59
  a
• 13:59
  face
• 13:59
  when
• 13:59
  you
• 14:00
  tell
• 14:00
  them.
• 14:01
  So
• 14:01
  if
• 14:01
  I
• 14:01
  say
• 14:02
  I
• 14:02
  sell
• 14:02
  snarky
• 14:03
  graphic
• 14:03
  tees
• 14:03
  for
• 14:03
  gen
• 14:04
  X-ers.
• 14:05
  Uh,
• 14:05
  boomers
• 14:05
  probably
• 14:05
  going
• 14:06
  to
• 14:06
  be
• 14:06
  like
• 14:06
  ill.
• 14:07
  That's
• 14:07
  not
• 14:08
  for
• 14:08
  me.
• 14:08
  Great.
• 14:09
  Now
• 14:10
  I
• 14:10
  know
• 14:10
  you
• 14:10
  are
• 14:10
  not
• 14:11
  my
• 14:11
  target
• 14:11
  audience.
• 14:13
  No
• 14:13
  big
• 14:13
  deal.
• 14:14
  Hey,
• 14:14
  do
• 14:14
  you
• 14:14
  have
• 14:14
  a
• 14:14
  kid?
• 14:15
  Who's
• 14:15
  a
• 14:15
  gen
• 14:15
  X-er.
• 14:16
  Or
• 14:16
  do
• 14:16
  you
• 14:16
  have
• 14:17
  a
• 14:17
  grandkid?
• 14:17
  Who's
• 14:18
  a
• 14:18
  gen
• 14:18
  X-er.
• 14:18
  Maybe
• 14:19
  they
• 14:19
  want
• 14:19
  my
• 14:19
  t-shirts.
• 14:19
  Can
• 14:20
  I
• 14:20
  pass
• 14:20
  on
• 14:20
  my
• 14:20
  card?
• 14:21
  Look
• 14:21
  for
• 14:22
  people's
• 14:22
  reactions.
• 14:23
  When
• 14:23
  you
• 14:23
  tell
• 14:23
  them
• 14:23
  what.
• 14:23
  You
• 14:24
  do.
• 14:24
  Do
• 14:25
  they
• 14:25
  immediately
• 14:25
  light
• 14:25
  up
• 14:25
  and
• 14:26
  think,
• 14:26
  oh,
• 14:27
  oh
• 14:27
  my
• 14:27
  gosh,
• 14:27
  that's
• 14:28
  for
• 14:28
  me.
• 14:29
  Or.
• 14:30
  Do
• 14:30
  they
• 14:30
  make
• 14:30
  a
• 14:30
  face
• 14:31
  and
• 14:31
  think
• 14:31
  that's
• 14:31
  not
• 14:31
  for
• 14:31
  me.
• 14:33
  In
• 14:33
  my
• 14:33
  experience,
• 14:33
  the
• 14:34
  worst
• 14:34
  thing
• 14:34
  that
• 14:34
  can
• 14:34
  happen
• 14:35
  when
• 14:35
  you
• 14:35
  tell
• 14:36
  people
• 14:36
  your
• 14:36
  niche
• 14:36
  is
• 14:37
  for
• 14:37
  someone's
• 14:37
  face
• 14:37
  to
• 14:37
  just
• 14:38
  glaze
• 14:38
  over
• 14:38
  and
• 14:38
  they
• 14:39
  blindly
• 14:39
  say,
• 14:40
  isn't
• 14:40
  that
• 14:40
  nice?
• 14:41
  You
• 14:41
  don't
• 14:41
  want
• 14:41
  isn't
• 14:42
  that
• 14:42
  nice.
• 14:42
  You
• 14:43
  want
• 14:43
  people
• 14:43
  to
• 14:43
  sit
• 14:44
  up
• 14:44
  and
• 14:44
  pay
• 14:44
  attention
• 14:45
  or
• 14:46
  to
• 14:46
  be
• 14:46
  repelled
• 14:46
  and
• 14:47
  say,
• 14:47
  that's
• 14:47
  not
• 14:48
  for
• 14:48
  me.
• 14:49
  I
• 14:49
  noticed
• 14:49
  this
• 14:49
  when
• 14:50
  I
• 14:50
  picked
• 14:50
  my
• 14:50
  current
• 14:51
  niche,
• 14:51
  because
• 14:52
  I
• 14:52
  would
• 14:52
  get
• 14:52
  people
• 14:53
  immediately
• 14:53
  saying,
• 14:53
  oh
• 14:54
  my
• 14:54
  gosh,
• 14:54
  my
• 14:54
  sister
• 14:55
  needs
• 14:56
  you.
• 14:56
  My
• 14:56
  sister
• 14:57
  is
• 14:57
  a
• 14:57
  coach
• 14:58
  and
• 14:58
  she
• 14:58
  doesn't
• 14:58
  know
• 14:58
  how
• 14:58
  to
• 14:58
  get
• 14:58
  clients.
• 14:59
  She
• 14:59
  needs
• 14:59
  you.
• 15:00
  Or
• 15:00
  they
• 15:00
  would
• 15:01
  say,
• 15:01
  oh,
• 15:01
  that's
• 15:01
  not
• 15:01
  for
• 15:02
  me.
• 15:02
  I
• 15:02
  already
• 15:02
  have
• 15:03
  clients,
• 15:03
  or
• 15:03
  I'm
• 15:03
  not
• 15:03
  a
• 15:03
  coach
• 15:04
  or
• 15:04
  a
• 15:04
  content
• 15:04
  creator
• 15:04
  or
• 15:05
  whatever.
• 15:06
  So
• 15:06
  please
• 15:07
  don't
• 15:07
  be
• 15:07
  afraid
• 15:08
  to
• 15:08
  not
• 15:09
  be
• 15:09
  right
• 15:10
  for
• 15:10
  some
• 15:10
  people
• 15:10
  that
• 15:11
  is
• 15:11
  important.
• 15:12
  Not
• 15:13
  every
• 15:13
  grocery
• 15:13
  store
• 15:13
  is
• 15:13
  right
• 15:14
  for
• 15:14
  you.
• 15:14
  Not
• 15:15
  every
• 15:15
  airline
• 15:16
  is
• 15:16
  right
• 15:16
  for
• 15:16
  you.
• 15:17
  Not
• 15:17
  every
• 15:18
  type
• 15:18
  of
• 15:18
  decor
• 15:19
  is
• 15:19
  right
• 15:19
  for
• 15:19
  your
• 15:19
  home
• 15:20
  and
• 15:20
  not
• 15:21
  every
• 15:21
  coach
• 15:22
  or
• 15:22
  content
• 15:22
  creator
• 15:22
  is
• 15:22
  right
• 15:23
  for
• 15:23
  every
• 15:23
  person.
• 15:25
  I
• 15:25
  think
• 15:25
  of
• 15:25
  a
• 15:25
  bad
• 15:26
  niche.
• 15:27
  Kind
• 15:27
  of
• 15:28
  like
• 15:28
  vanilla
• 15:29
  ice
• 15:29
  cream.
• 15:30
  Everyone
• 15:31
  likes
• 15:31
  vanilla.
• 15:31
  Fine.
• 15:32
  Right.
• 15:33
  I
• 15:33
  mean,
• 15:33
  does
• 15:33
  anybody
• 15:34
  hate
• 15:34
  vanilla?
• 15:35
  I
• 15:35
  don't
• 15:35
  think
• 15:35
  so.
• 15:36
  But
• 15:36
  does
• 15:36
  anyone
• 15:36
  love
• 15:37
  it?
• 15:38
  I
• 15:38
  also
• 15:38
  don't
• 15:38
  think
• 15:38
  so.
• 15:39
  I've
• 15:39
  never
• 15:39
  met
• 15:39
  anyone.
• 15:40
  That's
• 15:40
  just
• 15:40
  obsessed
• 15:40
  with
• 15:41
  vanilla
• 15:41
  ice
• 15:41
  cream.
• 15:42
  But
• 15:42
  what
• 15:42
  about
• 15:42
  strawberry
• 15:43
  or
• 15:43
  chocolate
• 15:44
  or
• 15:44
  Rocky
• 15:44
  road
• 15:45
  or
• 15:45
  peanut
• 15:45
  butter
• 15:46
  crunch?
• 15:46
  Yeah,
• 15:47
  people
• 15:47
  are
• 15:47
  obsessed
• 15:48
  with
• 15:48
  those
• 15:48
  specific
• 15:48
  flavors.
• 15:49
  So
• 15:50
  you
• 15:50
  need
• 15:50
  to
• 15:50
  set
• 15:50
  aside
• 15:51
  any
• 15:51
  people
• 15:52
  pleasing
• 15:52
  tendencies.
• 15:52
  You
• 15:52
  might
• 15:53
  have.
• 15:53
  And
• 15:53
  focus
• 15:54
  on
• 15:54
  the
• 15:54
  people
• 15:54
  who
• 15:55
  are
• 15:55
  going
• 15:55
  to
• 15:55
  be
• 15:55
  obsessed
• 15:56
  with
• 15:56
  you.
• 15:56
  You
• 15:57
  are
• 15:57
  going
• 15:57
  to
• 15:57
  be
• 15:57
  like
• 15:57
  Rocky
• 15:58
  road
• 15:58
  for
• 15:58
  them
• 15:58
  because
• 15:58
  you're
• 15:59
  exactly
• 15:59
  what
• 15:59
  they
• 16:00
  need
• 16:00
  and
• 16:00
  want.
• 16:01
  Don't
• 16:01
  be
• 16:01
  vanilla.
• 16:01
  You
• 16:02
  don't
• 16:02
  want
• 16:02
  to
• 16:02
  be
• 16:02
  for
• 16:03
  everybody.
• 16:03
  You
• 16:03
  want
• 16:03
  to
• 16:03
  be
• 16:03
  for
• 16:04
  those
• 16:04
  that
• 16:04
  really
• 16:05
  need
• 16:05
  what
• 16:05
  you
• 16:05
  do.
• 16:07
  So
• 16:07
  that
• 16:07
  first
• 16:07
  step
• 16:07
  was
• 16:08
  pick
• 16:08
  a
• 16:08
  niche,
• 16:09
  create
• 16:09
  an
• 16:09
  elevator
• 16:09
  pitch
• 16:09
  around
• 16:10
  it.
• 16:10
  The
• 16:10
  second
• 16:10
  one
• 16:11
  is
• 16:11
  to
• 16:11
  gauge
• 16:11
  people's
• 16:12
  reactions
• 16:12
  and
• 16:12
  make
• 16:12
  sure
• 16:13
  it's
• 16:13
  attracting
• 16:13
  and,
• 16:13
  or
• 16:14
  repelling
• 16:14
  people.
• 16:15
  And
• 16:15
  then
• 16:15
  the
• 16:15
  third,
• 16:16
  get
• 16:16
  a
• 16:16
  little
• 16:16
  bit
• 16:16
  of
• 16:17
  feedback.
• 16:17
  We're
• 16:18
  not
• 16:18
  going
• 16:18
  to
• 16:18
  get
• 16:18
  stuck
• 16:18
  in
• 16:19
  feedback.
• 16:19
  We're
• 16:19
  not
• 16:19
  going
• 16:20
  to
• 16:20
  just
• 16:20
  keep
• 16:20
  asking
• 16:20
  people
• 16:20
  incessantly
• 16:21
  and
• 16:21
  never
• 16:21
  actually
• 16:22
  commit.
• 16:23
  But
• 16:23
  if
• 16:23
  you
• 16:23
  are
• 16:24
  telling
• 16:24
  people
• 16:25
  what
• 16:25
  you
• 16:25
  do
• 16:25
  and
• 16:25
  you're
• 16:25
  still
• 16:26
  not
• 16:26
  getting
• 16:26
  good
• 16:26
  reactions
• 16:27
  out
• 16:27
  of,
• 16:27
  at
• 16:27
  least
• 16:27
  some
• 16:28
  of
• 16:28
  them.
• 16:28
  Then
• 16:29
  ask
• 16:29
  why.
• 16:30
  Let's
• 16:30
  go
• 16:30
  back
• 16:30
  to
• 16:30
  the
• 16:30
  coach
• 16:31
  who
• 16:31
  helps
• 16:31
  ADHD.
• 16:32
  Moms
• 16:32
  get
• 16:32
  more
• 16:32
  organized.
• 16:33
  Let's
• 16:34
  say,
• 16:34
  you
• 16:34
  know,
• 16:34
  a
• 16:34
  friend
• 16:35
  who
• 16:35
  wants
• 16:35
  to
• 16:35
  get
• 16:35
  more
• 16:36
  organized
• 16:36
  and
• 16:36
  she
• 16:36
  seems
• 16:37
  a
• 16:37
  little
• 16:37
  bit
• 16:37
  scattered.
• 16:38
  But
• 16:38
  she
• 16:38
  doesn't
• 16:38
  resonate
• 16:39
  with
• 16:39
  your
• 16:39
  niche
• 16:39
  or
• 16:40
  with
• 16:40
  your
• 16:40
  pitch,
• 16:40
  ask
• 16:41
  them
• 16:41
  why
• 16:41
  now
• 16:41
  you
• 16:42
  have
• 16:42
  to
• 16:42
  be
• 16:42
  sensitive
• 16:42
  to
• 16:42
  this,
• 16:43
  right?
• 16:43
  Especially
• 16:44
  in
• 16:44
  some
• 16:44
  areas
• 16:44
  like
• 16:44
  weight
• 16:45
  loss,
• 16:45
  don't
• 16:45
  go,
• 16:45
  assuming
• 16:46
  your
• 16:46
  friends
• 16:46
  want
• 16:46
  to
• 16:46
  lose
• 16:46
  weight
• 16:47
  and
• 16:47
  ask
• 16:47
  them
• 16:47
  about
• 16:47
  it.
• 16:47
  That
• 16:48
  that
• 16:48
  might
• 16:48
  not
• 16:48
  be
• 16:48
  great.
• 16:49
  But
• 16:49
  if
• 16:50
  you've
• 16:50
  had
• 16:50
  a
• 16:50
  friend
• 16:50
  or
• 16:51
  a
• 16:51
  colleague
• 16:51
  or
• 16:51
  someone
• 16:51
  tell
• 16:52
  you
• 16:52
  that
• 16:52
  they
• 16:52
  struggle
• 16:52
  with
• 16:53
  something.
• 16:53
  And
• 16:54
  that's
• 16:54
  a
• 16:54
  niche
• 16:54
  that
• 16:54
  you
• 16:54
  want
• 16:55
  to
• 16:55
  help
• 16:55
  people
• 16:55
  with
• 16:56
  ask
• 16:56
  them
• 16:56
  or
• 16:56
  feedback.
• 16:57
  Does
• 16:57
  this
• 16:57
  pitch
• 16:57
  sound
• 16:58
  good
• 16:58
  to
• 16:58
  you?
• 16:59
  Does
• 16:59
  this
• 16:59
  sound
• 16:59
  appealing?
• 17:00
  Would
• 17:00
  you
• 17:00
  click
• 17:00
  on
• 17:01
  something
• 17:01
  like
• 17:01
  this?
• 17:01
  Would
• 17:01
  you
• 17:02
  ask
• 17:02
  me
• 17:02
  for
• 17:02
  more
• 17:02
  information?
• 17:04
  And
• 17:04
  maybe
• 17:05
  you
• 17:05
  just
• 17:05
  need
• 17:05
  to
• 17:05
  slightly
• 17:06
  shift.
• 17:06
  So
• 17:06
  in
• 17:07
  the
• 17:07
  organization
• 17:07
  sphere,
• 17:08
  maybe
• 17:08
  you
• 17:08
  need
• 17:08
  to
• 17:08
  focus
• 17:09
  on
• 17:09
  teaching
• 17:10
  people
• 17:10
  how
• 17:10
  to
• 17:10
  organize
• 17:11
  themselves.
• 17:12
  Or
• 17:12
  maybe
• 17:13
  they
• 17:13
  just
• 17:13
  want
• 17:13
  to
• 17:13
  hire
• 17:13
  it
• 17:13
  out.
• 17:14
  Maybe
• 17:14
  you've
• 17:14
  been
• 17:14
  teaching
• 17:15
  it
• 17:15
  and
• 17:15
  instead
• 17:15
  they
• 17:15
  just
• 17:15
  want
• 17:16
  an
• 17:16
  organizer
• 17:16
  to
• 17:16
  do
• 17:16
  what
• 17:16
  for
• 17:17
  them.
• 17:18
  Or
• 17:18
  maybe
• 17:18
  you'll
• 17:19
  learn
• 17:19
  that
• 17:19
  people
• 17:19
  have
• 17:20
  taken
• 17:20
  organizing
• 17:21
  courses
• 17:21
  before,
• 17:21
  and
• 17:22
  then
• 17:22
  they've
• 17:22
  just
• 17:22
  slid
• 17:22
  back
• 17:23
  into
• 17:23
  chaos.
• 17:23
  And
• 17:23
  so
• 17:23
  they're
• 17:23
  kind
• 17:24
  of
• 17:24
  jaded.
• 17:25
  Or
• 17:25
  maybe
• 17:26
  they
• 17:26
  just
• 17:26
  lack
• 17:26
  belief
• 17:27
  in
• 17:27
  themselves
• 17:27
  to
• 17:27
  be
• 17:27
  able
• 17:28
  to
• 17:28
  organize
• 17:28
  that
• 17:28
  garage.
• 17:29
  That
• 17:29
  just
• 17:29
  seems
• 17:29
  so
• 17:30
  overwhelming.
• 17:31
  By
• 17:31
  sharing
• 17:32
  our
• 17:32
  niche
• 17:32
  and
• 17:32
  our
• 17:32
  elevator
• 17:33
  pitch,
• 17:33
  as
• 17:33
  much
• 17:33
  as
• 17:33
  we
• 17:34
  can
• 17:34
  and
• 17:35
  getting
• 17:35
  that
• 17:35
  feedback,
• 17:36
  we
• 17:36
  can
• 17:36
  tweak
• 17:36
  it
• 17:36
  just
• 17:37
  a
• 17:37
  little
• 17:37
  bit,
• 17:37
  tweak
• 17:37
  our
• 17:37
  messaging
• 17:38
  just
• 17:38
  to
• 17:38
  tinge
• 17:39
  until
• 17:40
  we
• 17:40
  are
• 17:40
  really
• 17:41
  attracting
• 17:41
  the
• 17:42
  right
• 17:42
  kind
• 17:42
  of
• 17:42
  people.
• 17:43
  But
• 17:43
  again,
• 17:43
  like
• 17:43
  I
• 17:43
  said,
• 17:43
  don't
• 17:44
  get
• 17:44
  stuck
• 17:44
  in
• 17:44
  the
• 17:44
  feedback
• 17:45
  phase.
• 17:46
  You
• 17:46
  can
• 17:46
  pick
• 17:46
  literally
• 17:47
  any
• 17:47
  niche,
• 17:47
  ask
• 17:48
  just
• 17:48
  a
• 17:48
  few
• 17:48
  potential
• 17:49
  clients
• 17:49
  about
• 17:50
  it.
• 17:50
  A
• 17:50
  few
• 17:50
  people
• 17:50
  you
• 17:50
  think
• 17:50
  might
• 17:51
  be
• 17:51
  a
• 17:51
  good
• 17:51
  fit
• 17:51
  and
• 17:51
  then
• 17:52
  just
• 17:52
  go,
• 17:52
  feedback
• 17:53
  will
• 17:53
  come
• 17:54
  as
• 17:54
  you
• 17:54
  go.
• 17:54
  So
• 17:54
  I'm
• 17:55
  constantly
• 17:55
  shifting
• 17:56
  my
• 17:56
  positioning
• 17:56
  a
• 17:56
  little
• 17:56
  bit.
• 17:57
  I'm
• 17:57
  tweaking
• 17:58
  my
• 17:58
  messaging
• 17:58
  a
• 17:58
  little
• 17:59
  bit,
• 17:59
  but
• 17:59
  I'm
• 18:00
  not
• 18:00
  changing
• 18:00
  my
• 18:00
  entire
• 18:01
  niche.
• 18:02
  Again,
• 18:02
  I'm
• 18:02
  just
• 18:03
  shifting
• 18:03
  how
• 18:03
  I
• 18:03
  say
• 18:03
  things
• 18:04
  a
• 18:04
  little
• 18:04
  bit
• 18:04
  as
• 18:04
  I
• 18:04
  get
• 18:05
  more
• 18:05
  feedback.
• 18:06
  So,
• 18:06
  let
• 18:06
  me
• 18:06
  tell
• 18:07
  you
• 18:07
  my
• 18:07
  story
• 18:08
  of
• 18:08
  choosing
• 18:08
  my
• 18:08
  niche
• 18:09
  as
• 18:09
  a
• 18:09
  coach,
• 18:09
  I've
• 18:09
  had
• 18:09
  multiple
• 18:10
  online
• 18:10
  businesses.
• 18:11
  And
• 18:11
  so
• 18:11
  I've
• 18:11
  had
• 18:11
  to
• 18:11
  do
• 18:11
  this
• 18:12
  process
• 18:12
  multiple
• 18:12
  times,
• 18:13
  but
• 18:13
  as
• 18:14
  a
• 18:14
  coach,
• 18:14
  I
• 18:15
  decided.
• 18:16
  That
• 18:16
  because
• 18:17
  I'd
• 18:17
  been
• 18:17
  a
• 18:17
  business
• 18:17
  owner
• 18:17
  for
• 18:17
  so
• 18:17
  long,
• 18:18
  I
• 18:18
  wanted
• 18:18
  to
• 18:18
  help
• 18:18
  other
• 18:19
  moms
• 18:19
  start
• 18:19
  businesses,
• 18:20
  specifically
• 18:20
  stay
• 18:20
  at
• 18:20
  home
• 18:20
  moms.
• 18:21
  So
• 18:21
  maybe
• 18:21
  they
• 18:21
  were
• 18:21
  kids
• 18:22
  were
• 18:22
  going
• 18:22
  to
• 18:22
  school
• 18:23
  or
• 18:23
  leaving
• 18:23
  home
• 18:24
  and
• 18:24
  they
• 18:24
  were
• 18:24
  ready
• 18:24
  to
• 18:24
  start
• 18:25
  a
• 18:25
  business
• 18:25
  they'd
• 18:25
  been
• 18:25
  dreaming
• 18:25
  about
• 18:26
  here
• 18:26
  was
• 18:27
  the
• 18:27
  problem.
• 18:28
  I
• 18:28
  very
• 18:28
  quickly
• 18:28
  learned
• 18:29
  through
• 18:30
  this
• 18:30
  process.
• 18:30
  I'm
• 18:30
  telling
• 18:30
  you
• 18:30
  about
• 18:31
  talking
• 18:31
  to
• 18:31
  people,
• 18:32
  getting
• 18:32
  some
• 18:32
  feedback,
• 18:33
  putting
• 18:33
  things
• 18:33
  out
• 18:34
  there
• 18:34
  and
• 18:34
  seeing
• 18:34
  how
• 18:34
  it
• 18:34
  was
• 18:34
  received.
• 18:35
  I
• 18:36
  learned
• 18:36
  that
• 18:36
  most
• 18:36
  stay-at-home
• 18:37
  moms
• 18:37
  thought
• 18:37
  that
• 18:37
  maybe
• 18:38
  someday
• 18:39
  they'd
• 18:39
  like
• 18:39
  to
• 18:39
  start
• 18:39
  a
• 18:39
  business.
• 18:40
  Like
• 18:41
  maybe
• 18:41
  someday
• 18:41
  they'd
• 18:42
  like
• 18:42
  to
• 18:42
  run
• 18:42
  a
• 18:42
  marathon
• 18:43
  or
• 18:43
  hike
• 18:43
  the
• 18:43
  grand
• 18:43
  canyon,
• 18:44
  or
• 18:45
  maybe
• 18:45
  try
• 18:45
  being
• 18:45
  a
• 18:45
  redhead
• 18:46
  sometime
• 18:46
  there
• 18:47
  was
• 18:47
  no
• 18:47
  real
• 18:48
  motivation
• 18:48
  for
• 18:48
  it.
• 18:49
  There
• 18:49
  was
• 18:49
  no
• 18:49
  real
• 18:49
  pain
• 18:50
  point.
• 18:51
  Most
• 18:51
  of
• 18:51
  them.
• 18:52
  Had
• 18:52
  a
• 18:52
  spouse
• 18:52
  who
• 18:53
  was
• 18:53
  bringing
• 18:53
  in
• 18:53
  income
• 18:53
  for
• 18:53
  them.
• 18:54
  And
• 18:55
  the
• 18:55
  business
• 18:55
  idea
• 18:55
  was
• 18:55
  just
• 18:55
  kind
• 18:56
  of
• 18:56
  a
• 18:56
  fun
• 18:56
  hobby
• 18:57
  idea.
• 18:57
  It
• 18:58
  wasn't
• 18:58
  a
• 18:58
  true
• 18:59
  discomfort
• 18:59
  that
• 19:00
  they
• 19:00
  needed
• 19:00
  to
• 19:00
  get
• 19:00
  out
• 19:00
  of.
• 19:01
  Instead,
• 19:02
  I
• 19:02
  had
• 19:02
  to
• 19:02
  learn
• 19:02
  how
• 19:03
  to
• 19:03
  find
• 19:03
  people
• 19:03
  who
• 19:03
  were
• 19:04
  really
• 19:04
  uncomfortable
• 19:05
  and
• 19:05
  needed
• 19:06
  business
• 19:06
  help
• 19:06
  right
• 19:07
  now,
• 19:07
  not
• 19:08
  someday
• 19:08
  down
• 19:09
  the
• 19:09
  line.
• 19:10
  So
• 19:10
  instead
• 19:10
  of
• 19:10
  helping
• 19:11
  stay-at-home
• 19:11
  moms
• 19:11
  start
• 19:12
  any
• 19:12
  business.
• 19:13
  I
• 19:13
  switched
• 19:13
  to
• 19:13
  helping
• 19:14
  certified
• 19:14
  coaches
• 19:14
  who
• 19:15
  weren't
• 19:15
  yet
• 19:15
  making
• 19:15
  any
• 19:16
  money.
• 19:16
  They'd
• 19:17
  already
• 19:17
  spent
• 19:17
  money
• 19:17
  on
• 19:17
  certifications,
• 19:18
  sometimes
• 19:18
  tens
• 19:19
  of
• 19:19
  thousands
• 19:19
  of
• 19:19
  dollars.
• 19:20
  They
• 19:20
  had
• 19:20
  already
• 19:20
  dreamed
• 19:21
  of
• 19:21
  a
• 19:21
  successful
• 19:21
  coaching
• 19:22
  biz,
• 19:22
  but
• 19:22
  they
• 19:22
  couldn't
• 19:23
  get
• 19:23
  there
• 19:23
  alone.
• 19:23
  They
• 19:23
  didn't
• 19:24
  have
• 19:24
  the
• 19:24
  business
• 19:24
  skills
• 19:24
  necessary
• 19:25
  and
• 19:26
  immediately.
• 19:27
  I
• 19:27
  got
• 19:27
  good
• 19:27
  results.
• 19:28
  When
• 19:28
  I
• 19:29
  switched
• 19:29
  my
• 19:29
  elevator
• 19:29
  pitch
• 19:30
  to
• 19:30
  this
• 19:30
  two
• 19:30
  coaches
• 19:31
  who
• 19:31
  were
• 19:31
  certified
• 19:31
  and
• 19:31
  weren't
• 19:32
  yet
• 19:32
  making
• 19:32
  money,
• 19:32
  it
• 19:32
  was
• 19:33
  almost
• 19:33
  night
• 19:33
  and
• 19:33
  day.
• 19:34
  The
• 19:34
  responses
• 19:34
  I
• 19:34
  got
• 19:35
  some
• 19:35
  people
• 19:35
  immediately
• 19:36
  resonated
• 19:36
  with,
• 19:37
  oh,
• 19:37
  I
• 19:37
  need
• 19:37
  your
• 19:37
  help.
• 19:38
  So
• 19:38
  bad.
• 19:38
  That's
• 19:38
  me.
• 19:39
  Right.
• 19:40
  They
• 19:40
  kind
• 19:40
  of
• 19:40
  virtually
• 19:40
  raised
• 19:41
  their
• 19:41
  hand
• 19:41
  and
• 19:41
  said,
• 19:42
  yes.
• 19:42
  Yes.
• 19:43
  Tell
• 19:43
  me
• 19:43
  how
• 19:43
  I
• 19:44
  can
• 19:44
  work
• 19:44
  with
• 19:44
  you.
• 19:45
  Sometimes
• 19:46
  what
• 19:46
  happens
• 19:46
  is
• 19:46
  we
• 19:46
  get
• 19:46
  really,
• 19:47
  really
• 19:47
  good
• 19:47
  at
• 19:47
  what
• 19:47
  we
• 19:48
  do.
• 19:48
  And
• 19:48
  we
• 19:48
  can't
• 19:49
  see
• 19:49
  the
• 19:49
  need
• 19:50
  in
• 19:50
  a
• 19:50
  way
• 19:50
  that
• 19:51
  people
• 19:51
  are
• 19:51
  talking
• 19:51
  about
• 19:52
  it.
• 19:53
  Here's
• 19:53
  an
• 19:53
  example
• 19:53
  of
• 19:54
  that.
• 19:54
  I
• 19:54
  have
• 19:54
  a
• 19:54
  friend
• 19:54
  who
• 19:54
  is
• 19:54
  a
• 19:55
  phenomenal
• 19:55
  finance
• 19:55
  coach.
• 19:56
  And
• 19:56
  when
• 19:56
  she
• 19:57
  chose
• 19:57
  her
• 19:57
  niece,
• 19:57
  she
• 19:58
  was
• 19:58
  coming
• 19:58
  from
• 19:58
  a
• 19:58
  place
• 19:58
  of
• 19:58
  expertise.
• 19:59
  She
• 20:00
  had
• 20:00
  actually
• 20:00
  never
• 20:01
  struggled
• 20:01
  with
• 20:01
  money.
• 20:01
  Like
• 20:02
  her
• 20:02
  potential
• 20:02
  clients
• 20:03
  did.
• 20:03
  She
• 20:04
  had
• 20:04
  always
• 20:04
  been
• 20:04
  good
• 20:05
  with
• 20:05
  money.
• 20:05
  And
• 20:05
  so
• 20:05
  it
• 20:05
  was
• 20:05
  kind
• 20:06
  of
• 20:06
  a
• 20:06
  struggle
• 20:06
  for
• 20:07
  her
• 20:07
  to
• 20:07
  shift
• 20:08
  into
• 20:08
  that
• 20:08
  space
• 20:08
  of
• 20:09
  what
• 20:09
  these
• 20:09
  people
• 20:10
  needed.
• 20:10
  She
• 20:10
  knew
• 20:10
  she
• 20:10
  could
• 20:11
  help
• 20:11
  them.
• 20:11
  She
• 20:11
  just
• 20:11
  didn't
• 20:11
  know
• 20:12
  how
• 20:12
  to
• 20:12
  phrase
• 20:12
  it.
• 20:12
  Exactly.
• 20:13
  So
• 20:13
  she
• 20:13
  actually
• 20:14
  reached
• 20:14
  out,
• 20:14
  she
• 20:14
  did
• 20:14
  a
• 20:14
  great
• 20:15
  job
• 20:15
  of
• 20:15
  reaching
• 20:15
  out
• 20:15
  to
• 20:16
  lots
• 20:16
  of
• 20:16
  friends
• 20:17
  and
• 20:17
  acquaintances.
• 20:18
  And
• 20:18
  asked
• 20:18
  around
• 20:19
  to
• 20:19
  see
• 20:19
  if
• 20:19
  she
• 20:19
  could
• 20:19
  find
• 20:19
  her
• 20:20
  ideal
• 20:20
  client
• 20:20
  avatar.
• 20:22
  She
• 20:22
  was
• 20:22
  looking
• 20:22
  for
• 20:22
  people
• 20:22
  who
• 20:22
  were
• 20:23
  making
• 20:23
  plenty
• 20:23
  of
• 20:23
  money,
• 20:24
  but
• 20:24
  still
• 20:24
  couldn't
• 20:24
  manage
• 20:25
  their
• 20:25
  money
• 20:25
  and
• 20:26
  were
• 20:26
  feeling
• 20:26
  kind
• 20:26
  of
• 20:26
  some
• 20:26
  shame
• 20:26
  around
• 20:27
  it.
• 20:27
  I
• 20:27
  was
• 20:27
  actually
• 20:28
  one
• 20:28
  of
• 20:28
  these
• 20:28
  people.
• 20:29
  And
• 20:29
  so
• 20:29
  we
• 20:29
  had
• 20:30
  a
• 20:30
  lot
• 20:30
  of
• 20:30
  calls
• 20:30
  and
• 20:31
  Marco
• 20:31
  polo
• 20:31
  messages
• 20:31
  back
• 20:32
  and
• 20:32
  forth
• 20:32
  where
• 20:32
  she
• 20:32
  would
• 20:32
  pick
• 20:32
  my
• 20:33
  brain.
• 20:33
  It
• 20:33
  was
• 20:33
  so
• 20:34
  fun.
• 20:34
  I
• 20:34
  could
• 20:34
  just
• 20:35
  tell
• 20:35
  her
• 20:35
  everything
• 20:35
  that
• 20:35
  I
• 20:35
  was
• 20:36
  thinking
• 20:36
  about
• 20:36
  money
• 20:36
  and
• 20:37
  budgeting
• 20:37
  and
• 20:37
  managing
• 20:38
  it.
• 20:38
  And
• 20:39
  she
• 20:39
  would
• 20:39
  help
• 20:39
  me
• 20:39
  with
• 20:39
  her
• 20:40
  expertise.
• 20:40
  And
• 20:41
  then
• 20:41
  she
• 20:41
  was
• 20:41
  able
• 20:41
  to
• 20:41
  use
• 20:42
  my
• 20:42
  words
• 20:42
  in
• 20:43
  her
• 20:43
  marketing,
• 20:43
  because
• 20:44
  she
• 20:44
  didn't
• 20:44
  know
• 20:44
  how
• 20:44
  people
• 20:45
  like
• 20:45
  me
• 20:45
  talked
• 20:45
  about
• 20:46
  money,
• 20:46
  but
• 20:46
  I
• 20:47
  did.
• 20:48
  So
• 20:48
  if
• 20:48
  this
• 20:48
  is
• 20:48
  you
• 20:49
  you're
• 20:49
  really
• 20:49
  good
• 20:50
  at
• 20:50
  something,
• 20:50
  and
• 20:50
  you're
• 20:50
  still
• 20:50
  struggling
• 20:51
  to
• 20:51
  kind
• 20:51
  of
• 20:51
  express
• 20:52
  it
• 20:52
  in
• 20:52
  a
• 20:52
  way
• 20:52
  that
• 20:52
  your
• 20:52
  ideal
• 20:53
  client
• 20:53
  might
• 20:53
  understand.
• 20:54
  Then
• 20:54
  ask
• 20:54
  around
• 20:55
  and
• 20:55
  find
• 20:55
  someone
• 20:56
  who
• 20:56
  would
• 20:56
  fit
• 20:56
  that.
• 20:57
  Market
• 20:57
  and
• 20:57
  ask
• 20:58
  them
• 20:58
  to
• 20:58
  help
• 20:58
  you
• 20:58
  with
• 20:58
  some
• 20:58
  verbiage
• 20:59
  or
• 20:59
  with
• 20:59
  their
• 20:59
  perspective.
• 21:00
  Maybe
• 21:00
  you
• 21:00
  can
• 21:01
  exchange
• 21:01
  some
• 21:01
  free
• 21:01
  coaching
• 21:02
  and
• 21:02
  return.
• 21:03
  Because
• 21:03
  there
• 21:03
  are
• 21:03
  people
• 21:03
  out
• 21:04
  there
• 21:04
  that
• 21:04
  would
• 21:04
  love
• 21:04
  to
• 21:05
  tell
• 21:05
  you
• 21:05
  how
• 21:06
  you
• 21:06
  can
• 21:06
  help
• 21:06
  them
• 21:07
  in
• 21:07
  order
• 21:07
  to
• 21:07
  get
• 21:08
  more
• 21:08
  specific.
• 21:09
  So
• 21:09
  reach
• 21:09
  out,
• 21:10
  ask
• 21:10
  around,
• 21:11
  get
• 21:11
  that
• 21:11
  feedback,
• 21:11
  but
• 21:12
  don't
• 21:12
  wait
• 21:12
  for
• 21:12
  all
• 21:12
  the
• 21:12
  feedback
• 21:13
  on
• 21:13
  the
• 21:13
  world
• 21:13
  before
• 21:14
  you
• 21:14
  get
• 21:14
  moving.
• 21:15
  All
• 21:16
  right.
• 21:16
  So
• 21:16
  those
• 21:16
  are
• 21:16
  the
• 21:16
  three
• 21:17
  steps
• 21:17
  to.
• 21:18
  Getting
• 21:18
  and
• 21:19
  choosing
• 21:19
  a
• 21:19
  niche
• 21:19
  that
• 21:19
  is
• 21:19
  fantastic.
• 21:20
  You
• 21:21
  want
• 21:21
  to.
• 21:22
  Just
• 21:22
  pick
• 21:22
  one,
• 21:23
  put
• 21:23
  it
• 21:23
  in
• 21:23
  an
• 21:23
  elevator
• 21:23
  pitch,
• 21:24
  put
• 21:24
  it
• 21:24
  everywhere,
• 21:25
  gauge
• 21:25
  people's
• 21:25
  reactions,
• 21:26
  and
• 21:27
  then
• 21:27
  get
• 21:27
  feedback
• 21:28
  while
• 21:28
  you're
• 21:28
  moving
• 21:29
  forward.\
• 21:30
  Now
• 21:30
  let's
• 21:30
  talk
• 21:30
  for
• 21:31
  a
• 21:31
  second
• 21:31
  about
• 21:32
  the
• 21:32
  narrowness
• 21:33
  of
• 21:33
  your
• 21:33
  niche.
• 21:34
  A
• 21:34
  lot
• 21:34
  of
• 21:34
  business
• 21:35
  experts
• 21:35
  talk
• 21:35
  about
• 21:36
  how
• 21:36
  your
• 21:37
  niche
• 21:37
  has
• 21:37
  to
• 21:37
  be
• 21:37
  super
• 21:37
  narrow
• 21:38
  and
• 21:38
  how
• 21:38
  you
• 21:39
  don't
• 21:39
  want
• 21:39
  to
• 21:39
  be
• 21:39
  too
• 21:39
  broad.
• 21:40
  Nobody's
• 21:40
  going
• 21:40
  to
• 21:40
  notice
• 21:41
  you,
• 21:41
  if
• 21:41
  you're
• 21:41
  trying
• 21:41
  to
• 21:41
  talk
• 21:42
  to
• 21:42
  everybody,
• 21:42
  right.
• 21:42
  Kind
• 21:42
  of
• 21:42
  what
• 21:43
  we
• 21:43
  already
• 21:43
  discussed.
• 21:44
  But
• 21:44
  a
• 21:44
  lot
• 21:45
  of
• 21:45
  people
• 21:45
  get
• 21:46
  panicked
• 21:46
  about
• 21:46
  this
• 21:47
  step
• 21:47
  because
• 21:47
  they
• 21:47
  think
• 21:48
  that
• 21:48
  if
• 21:48
  they
• 21:48
  go
• 21:48
  from
• 21:48
  selling
• 21:49
  quote
• 21:49
  unquote
• 21:50
  fashion
• 21:50
  advice
• 21:51
  to
• 21:52
  maybe
• 21:53
  teaching
• 21:53
  postpartum
• 21:54
  moms,
• 21:54
  how
• 21:54
  to
• 21:54
  dress
• 21:54
  their
• 21:54
  new
• 21:55
  body.
• 21:55
  That
• 21:55
  they're
• 21:56
  going
• 21:56
  to
• 21:56
  lose
• 21:56
  audience.
• 21:58
  In
• 21:58
  reality,
• 21:59
  it's
• 21:59
  kind
• 21:59
  of
• 21:59
  the
• 21:59
  opposite.
• 22:00
  You're
• 22:01
  actually
• 22:01
  not
• 22:01
  narrowing
• 22:02
  your
• 22:02
  audience.
• 22:03
  You're
• 22:03
  calling
• 22:03
  them
• 22:04
  out.
• 22:04
  So
• 22:05
  there
• 22:05
  might
• 22:05
  be.
• 22:06
  50
• 22:07
  million
• 22:08
  women
• 22:08
  out
• 22:08
  there
• 22:08
  that
• 22:08
  need
• 22:09
  fashion
• 22:09
  advice
• 22:09
  or
• 22:09
  feel
• 22:10
  like
• 22:10
  they
• 22:10
  need
• 22:10
  fashion
• 22:10
  advice.
• 22:11
  But
• 22:11
  they
• 22:11
  all
• 22:12
  need
• 22:12
  different
• 22:12
  things.
• 22:13
  So,
• 22:13
  how
• 22:14
  are
• 22:14
  you
• 22:14
  going
• 22:14
  to
• 22:14
  teach
• 22:14
  them
• 22:15
  fashion
• 22:15
  advice?
• 22:15
  If
• 22:15
  you
• 22:15
  don't
• 22:16
  actually
• 22:16
  know
• 22:16
  what
• 22:16
  they
• 22:16
  need,
• 22:17
  fashion
• 22:17
  advice
• 22:17
  is
• 22:17
  way
• 22:18
  too
• 22:18
  broad.
• 22:19
  You
• 22:19
  don't
• 22:20
  know
• 22:20
  if
• 22:20
  they
• 22:20
  need
• 22:20
  help.
• 22:21
  Dressing
• 22:21
  a
• 22:22
  certain
• 22:22
  type
• 22:22
  of
• 22:22
  body
• 22:23
  or
• 22:23
  do
• 22:23
  they
• 22:23
  need
• 22:23
  help
• 22:24
  dressing
• 22:24
  on
• 22:24
  a
• 22:24
  budget
• 22:25
  or.
• 22:25
  Do
• 22:25
  they
• 22:25
  need
• 22:25
  help
• 22:26
  because.
• 22:26
  They're
• 22:26
  older
• 22:26
  and
• 22:26
  they
• 22:27
  don't
• 22:27
  understand
• 22:27
  the
• 22:27
  trends.
• 22:28
  There's
• 22:28
  way
• 22:28
  too
• 22:28
  many
• 22:29
  areas
• 22:29
  that
• 22:29
  you
• 22:29
  could
• 22:29
  help
• 22:29
  them
• 22:29
  in.
• 22:30
  But
• 22:30
  when
• 22:30
  you
• 22:30
  get
• 22:30
  specific,
• 22:31
  like
• 22:31
  teaching
• 22:31
  postpartum
• 22:32
  moms,
• 22:32
  how
• 22:32
  to
• 22:32
  dress
• 22:33
  their
• 22:33
  new
• 22:34
  body
• 22:34
  after
• 22:34
  baby.
• 22:35
  You
• 22:36
  are
• 22:36
  calling
• 22:36
  those
• 22:36
  people
• 22:37
  out
• 22:37
  and
• 22:37
  they
• 22:37
  can
• 22:38
  then
• 22:38
  opt
• 22:38
  into
• 22:38
  your
• 22:39
  audience.
• 22:40
  So
• 22:40
  think
• 22:40
  for
• 22:40
  a
• 22:41
  second
• 22:41
  about
• 22:41
  ads
• 22:42
  that
• 22:42
  you
• 22:42
  may
• 22:42
  have
• 22:42
  seen
• 22:42
  on
• 22:42
  Facebook
• 22:43
  or
• 22:43
  on
• 22:43
  Google
• 22:43
  or
• 22:44
  somewhere.
• 22:44
  Or
• 22:45
  posts
• 22:45
  that
• 22:45
  have
• 22:45
  really
• 22:46
  resonated
• 22:46
  with
• 22:46
  you.
• 22:47
  If
• 22:47
  you
• 22:48
  saw
• 22:48
  a
• 22:48
  post
• 22:48
  that
• 22:48
  was
• 22:48
  like,
• 22:48
  Hey.
• 22:49
  Feeling
• 22:50
  frumpy.
• 22:50
  I
• 22:50
  can
• 22:50
  help
• 22:51
  you
• 22:51
  look
• 22:51
  stylish.
• 22:52
  You
• 22:52
  might
• 22:52
  stop
• 22:52
  and
• 22:53
  think,
• 22:53
  oh
• 22:53
  yeah.
• 22:53
  I'd
• 22:53
  like
• 22:54
  to
• 22:54
  look
• 22:54
  more
• 22:54
  stylish,
• 22:55
  but
• 22:55
  what
• 22:55
  if
• 22:55
  instead
• 22:56
  you
• 22:56
  were
• 22:56
  a
• 22:56
  postpartum
• 22:56
  mom
• 22:57
  and
• 22:57
  you
• 22:57
  saw
• 22:57
  a
• 22:57
  post
• 22:57
  that
• 22:57
  said,
• 22:58
  Hey,
• 22:58
  if
• 22:58
  you've
• 22:59
  had
• 22:59
  a
• 22:59
  baby
• 22:59
  in
• 22:59
  the
• 22:59
  last
• 22:59
  year
• 22:59
  and
• 23:00
  are
• 23:00
  feeling
• 23:00
  frumpy,
• 23:01
  I
• 23:01
  can
• 23:01
  show
• 23:01
  you
• 23:01
  how
• 23:01
  to
• 23:01
  dress
• 23:02
  that
• 23:02
  new
• 23:02
  body.
• 23:03
  Whoa.
• 23:03
  All
• 23:04
  of
• 23:04
  a
• 23:04
  sudden,
• 23:04
  I'm
• 23:05
  way
• 23:05
  more
• 23:05
  interested
• 23:06
  because
• 23:06
  I
• 23:06
  know
• 23:07
  you
• 23:07
  can
• 23:07
  help
• 23:07
  me.
• 23:08
  You
• 23:08
  already
• 23:08
  told
• 23:08
  me
• 23:08
  my
• 23:09
  problem.
• 23:09
  My
• 23:10
  problem
• 23:10
  is
• 23:10
  that
• 23:10
  I
• 23:10
  am
• 23:10
  feeling
• 23:11
  frumpy
• 23:11
  because
• 23:11
  I
• 23:11
  have
• 23:11
  a
• 23:12
  body
• 23:12
  I
• 23:12
  don't
• 23:12
  really
• 23:12
  recognize.
• 23:13
  And
• 23:13
  I've
• 23:13
  addressed
• 23:14
  in
• 23:14
  normal
• 23:14
  clothes.
• 23:14
  And
• 23:14
  over
• 23:15
  nine
• 23:15
  months
• 23:15
  I've
• 23:15
  been
• 23:15
  wearing
• 23:15
  maternity
• 23:16
  clothes.
• 23:17
  So
• 23:18
  calling
• 23:18
  out
• 23:18
  the
• 23:18
  person's
• 23:19
  problem,
• 23:19
  telling
• 23:19
  them
• 23:20
  you
• 23:20
  can
• 23:20
  help
• 23:20
  them
• 23:20
  in
• 23:21
  the
• 23:21
  most
• 23:21
  specific
• 23:21
  way
• 23:21
  you
• 23:22
  can,
• 23:22
  that
• 23:23
  will
• 23:23
  guarantee
• 23:24
  a
• 23:24
  click.
• 23:25
  So
• 23:25
  having
• 23:25
  this
• 23:25
  great
• 23:26
  niche
• 23:26
  causes
• 23:27
  your
• 23:27
  perfect
• 23:27
  audience
• 23:28
  to
• 23:28
  identify
• 23:29
  themselves.
• 23:29
  And
• 23:29
  like
• 23:29
  I
• 23:30
  said,
• 23:30
  basically
• 23:31
  raise
• 23:31
  their
• 23:31
  hands
• 23:31
  and
• 23:31
  say,
• 23:32
  that's
• 23:32
  me.
• 23:32
  I
• 23:33
  need
• 23:33
  your
• 23:33
  help
• 23:33
  because
• 23:33
  I
• 23:34
  can
• 23:34
  tell
• 23:34
  you,
• 23:34
  get
• 23:34
  me.
• 23:36
  All
• 23:36
  of
• 23:36
  us
• 23:36
  have
• 23:36
  this
• 23:36
  sense
• 23:37
  of
• 23:37
  belonging
• 23:37
  that
• 23:37
  we
• 23:37
  need.
• 23:38
  That
• 23:38
  is
• 23:38
  human
• 23:39
  nature.
• 23:39
  We
• 23:39
  want
• 23:39
  to
• 23:39
  belong.
• 23:40
  So
• 23:40
  the
• 23:40
  more
• 23:40
  details
• 23:41
  we
• 23:41
  can
• 23:41
  give
• 23:41
  our
• 23:41
  audience
• 23:42
  about
• 23:42
  themselves.
• 23:43
  The
• 23:43
  more,
• 23:43
  we
• 23:44
  will
• 23:44
  convince
• 23:44
  them
• 23:44
  that
• 23:44
  they
• 23:45
  belong
• 23:45
  with
• 23:45
  us.
• 23:45
  They
• 23:45
  belong
• 23:46
  into
• 23:46
  our
• 23:47
  audience.
• 23:47
  They
• 23:47
  will
• 23:47
  opt
• 23:48
  into
• 23:48
  working
• 23:48
  with
• 23:49
  us
• 23:49
  because
• 23:49
  they
• 23:49
  feel
• 23:50
  like
• 23:50
  this
• 23:50
  is
• 23:50
  their
• 23:51
  tribe.
• 23:51
  So
• 23:52
  here's
• 23:52
  a
• 23:52
  niche
• 23:52
  analogy
• 23:53
  for
• 23:53
  you
• 23:53
  guys.
• 23:54
  Let's.
• 23:54
  Say
• 23:54
  everyone
• 23:55
  is
• 23:55
  telling
• 23:55
  you
• 23:55
  that
• 23:55
  you
• 23:55
  have
• 23:55
  to
• 23:56
  go
• 23:56
  travel
• 23:56
  Italy.
• 23:57
  And
• 23:57
  so
• 23:57
  you
• 23:57
  make
• 23:58
  it
• 23:58
  to
• 23:58
  the
• 23:58
  Italian
• 23:58
  border
• 23:59
  and
• 23:59
  you
• 23:59
  cross,
• 24:00
  but
• 24:00
  somewhere
• 24:00
  out
• 24:01
  in
• 24:01
  the
• 24:01
  middle
• 24:01
  of
• 24:01
  a
• 24:01
  field
• 24:02
  with
• 24:02
  nothing
• 24:03
  around
• 24:03
  and
• 24:03
  you're
• 24:03
  looking
• 24:03
  around
• 24:04
  going,
• 24:04
  I
• 24:04
  don't
• 24:04
  see
• 24:05
  the
• 24:05
  Coliseum.
• 24:06
  I
• 24:06
  don't
• 24:06
  see
• 24:06
  ruins.
• 24:07
  I
• 24:07
  don't
• 24:07
  see
• 24:07
  gelato.
• 24:08
  This
• 24:08
  place
• 24:08
  is
• 24:08
  crap.
• 24:09
  I
• 24:09
  don't
• 24:10
  want
• 24:10
  to
• 24:10
  be
• 24:10
  here.
• 24:11
  Because
• 24:11
  you
• 24:12
  don't
• 24:12
  have
• 24:12
  a
• 24:12
  path,
• 24:12
  you
• 24:12
  don't
• 24:12
  know
• 24:13
  if
• 24:13
  you're
• 24:13
  where
• 24:13
  you
• 24:13
  belong.
• 24:14
  Conversely,
• 24:15
  you
• 24:15
  show
• 24:15
  up
• 24:16
  to
• 24:16
  the
• 24:16
  Rome
• 24:16
  airport
• 24:17
  with
• 24:17
  an
• 24:17
  itinerary
• 24:18
  and
• 24:18
  a
• 24:18
  guide
• 24:19
  and
• 24:19
  they
• 24:19
  take
• 24:19
  you
• 24:19
  all
• 24:19
  the
• 24:20
  places
• 24:20
  you've
• 24:20
  heard
• 24:20
  about
• 24:20
  and
• 24:21
  you
• 24:21
  get
• 24:21
  to
• 24:21
  experience
• 24:21
  the
• 24:21
  best
• 24:22
  that
• 24:22
  Rome
• 24:22
  has
• 24:22
  to
• 24:22
  offer.
• 24:23
  That
• 24:24
  is
• 24:24
  what
• 24:24
  you're
• 24:24
  doing
• 24:24
  for
• 24:24
  your
• 24:24
  people.
• 24:25
  Just
• 24:26
  walking
• 24:26
  in
• 24:26
  the
• 24:26
  back
• 24:27
  door
• 24:27
  to
• 24:27
  some
• 24:27
  countries,
• 24:28
  border
• 24:28
  is
• 24:28
  kind
• 24:29
  of
• 24:29
  like
• 24:29
  saying,
• 24:29
  sure,
• 24:30
  I
• 24:30
  can
• 24:30
  help
• 24:30
  you
• 24:30
  with
• 24:30
  weight
• 24:30
  loss.
• 24:31
  Sure.
• 24:31
  I
• 24:31
  can
• 24:31
  help
• 24:32
  you
• 24:32
  with
• 24:32
  fashion.
• 24:32
  You're
• 24:33
  not
• 24:33
  giving
• 24:33
  them
• 24:33
  an
• 24:33
  actual
• 24:34
  path
• 24:34
  Or
• 24:34
  showing
• 24:34
  them
• 24:35
  that
• 24:35
  they
• 24:35
  are,
• 24:35
  where
• 24:35
  they
• 24:35
  belong.
• 24:36
  You
• 24:36
  need
• 24:36
  to
• 24:37
  show
• 24:37
  them
• 24:37
  their,
• 24:37
  where
• 24:37
  they
• 24:37
  belong
• 24:38
  by
• 24:38
  telling
• 24:38
  them
• 24:38
  specifically
• 24:39
  what
• 24:39
  their
• 24:39
  problem
• 24:39
  is.
• 24:40
  And
• 24:40
  how
• 24:41
  you're
• 24:41
  going
• 24:41
  to
• 24:41
  help
• 24:42
  them.
• 24:42
  Speak
• 24:43
  in
• 24:43
  their
• 24:43
  language.
• 24:43
  And
• 24:44
  if
• 24:44
  you
• 24:44
  don't
• 24:44
  know
• 24:44
  their
• 24:44
  language,
• 24:44
  go
• 24:45
  out
• 24:45
  and
• 24:45
  find
• 24:45
  out,
• 24:46
  ask
• 24:46
  a
• 24:46
  bunch
• 24:46
  of
• 24:46
  people
• 24:46
  until
• 24:46
  you
• 24:47
  learn
• 24:47
  their
• 24:47
  language.
• 24:48
  And
• 24:48
  start
• 24:48
  speaking
• 24:48
  in
• 24:48
  it.
• 24:48
  So
• 24:49
  they
• 24:49
  know
• 24:49
  immediately.
• 24:50
  That's
• 24:50
  the
• 24:51
  person
• 24:51
  for
• 24:51
  me.
• 24:52
  And
• 24:52
  they're
• 24:52
  going
• 24:52
  to
• 24:52
  jump
• 24:53
  in
• 24:53
  and
• 24:53
  you
• 24:53
  guys
• 24:53
  are
• 24:53
  gonna
• 24:53
  have
• 24:53
  a
• 24:53
  great
• 24:54
  working
• 24:54
  relationship.
• 24:56
  So
• 24:56
  I
• 24:56
  hope
• 24:57
  you
• 24:57
  feel
• 24:57
  a
• 24:57
  little
• 24:57
  bit
• 24:57
  more
• 24:57
  confident
• 24:58
  about
• 24:58
  choosing
• 24:58
  and
• 24:59
  sticking
• 24:59
  with
• 24:59
  a
• 24:59
  niche.
• 25:00
  If
• 25:00
  you
• 25:00
  have
• 25:00
  more
• 25:01
  questions
• 25:01
  about
• 25:01
  niche,
• 25:02
  come
• 25:02
  join
• 25:02
  me
• 25:02
  for
• 25:02
  office
• 25:03
  hours.
• 25:04
  They
• 25:04
  happen
• 25:04
  every
• 25:04
  Thursday
• 25:05
  at
• 25:05
  1:00
• 25:05
  PM.
• 25:05
  Pacific
• 25:06
  time.
• 25:07
  And
• 25:07
  I'll
• 25:07
  include
• 25:07
  the
• 25:07
  link
• 25:07
  for
• 25:07
  that
• 25:08
  in
• 25:08
  the
• 25:08
  show
• 25:08
  notes,
• 25:08
  you
• 25:08
  can
• 25:08
  come
• 25:08
  ask
• 25:09
  me
• 25:09
  any
• 25:09
  questions
• 25:10
  often.
• 25:10
  There's
• 25:10
  a
• 25:10
  couple
• 25:10
  of
• 25:10
  us
• 25:10
  on
• 25:11
  there.
• 25:11
  Just
• 25:11
  brainstorming.
• 25:12
  Business
• 25:13
  stuff.
• 25:14
  And
• 25:14
  I'd
• 25:14
  be
• 25:14
  happy
• 25:14
  to
• 25:15
  talk
• 25:15
  you
• 25:15
  through
• 25:15
  your
• 25:15
  niche
• 25:16
  and
• 25:16
  see
• 25:16
  if
• 25:16
  you
• 25:16
  haven't
• 25:16
  nailed
• 25:17
  down
• 25:17
  in
• 25:17
  a
• 25:17
  way
• 25:17
  that
• 25:17
  is
• 25:17
  going
• 25:18
  to
• 25:18
  serve
• 25:18
  you
• 25:18
  best.
• 25:19
  Thanks
• 25:19
  for
• 25:19
  listening
• 25:20
  friends.
• 25:20
  We'll
• 25:20
  talk
• 25:20
  next
• 25:21
  week.
• 25:23
  Are
• 25:23
  you
• 25:24
  ready
• 25:24
  to
• 25:24
  start
• 25:24
  or
• 25:24
  grow
• 25:25
  your
• 25:25
  dream
• 25:25
  business?
• 25:26
  Click
• 25:26
  the
• 25:26
  link
• 25:26
  in
• 25:26
  the
• 25:26
  show
• 25:26
  notes
• 25:27
  to
• 25:27
  download
• 25:27
  the
• 25:27
  free
• 25:28
  starter
• 25:28
  guide
• 25:28
  to
• 25:28
  building
• 25:29
  a
• 25:29
  business
• 25:29
  or
• 25:29
  to
• 25:30
  schedule
• 25:30
  a
• 25:30
  free
• 25:30
  coaching
• 25:30
  call
• 25:31
  And
• 25:31
  if
• 25:32
  you
• 25:32
  loved
• 25:32
  this
• 25:32
  episode,
• 25:33
  Don't
• 25:33
  forget
• 25:33
  to
• 25:33
  leave
• 25:34
  a
• 25:34
  review
• 25:34
  and
• 25:34
  share
• 25:34
  it
• 25:34
  with
• 25:35
  a
• 25:35
  friend
• 25:35
  who
• 25:35
  might
• 25:36
  be
• 25:36
  feeling
• 25:36
  the
• 25:36
  call
• 25:36
  to
• 25:37
  burn
• 25:37
  a
• 25:37
  little
• 25:38
  brighter.