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Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Before algorithms ran the music business, Austin Dunn was already building his own.

In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks to turning underground records into viral movements.

He shares how those same tactics helped launch artists like 6ix9ine and Trippie Redd, and how a kid studying accounting turned his early experiments into a full-blown career in digital marketing.

If you’re an artist, manager, or strategist looking to understand how songs really break online, this conversation is your blueprint.

Simply put, a…

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